Often referred to as animated doodling or video scribing, whiteboard animation videos feature animations that are sketched and recorded in sequence on a digital whiteboard. In time-lapse or using a stop-motion effect, the animation presentation is featured using a storytelling mode.

Whiteboard animation videos are often used as part of a brand’s video marketing strategy to connect and engage viewers on a personal level. They are extremely effective in reaching a larger audience and for achieving high conversion rates. With diminishing attention spans and the rapidly-evolving behavior of consumers, whiteboard animation videos make it simple to share even the most complex messages in an easy-to-understand format.