When marketers need to answer specific questions, custom studies are often integrated with other marketing tactics. The findings provide valuable information that can help refine a marketing strategy. Custom studies propose a more personalized solution to meet unique goals and objectives and can help forecast new opportunities, trends impacting the market, as well as grave threats. Marketers use custom studies to make important decisions with confidence and to prevent costly mistakes. A well-designed study helps brands gain a competitive edge and will lead to growth and increased revenue. The type of custom study being performed will depend on the marketing objective. Custom studies for online content marketing will differ much from custom studies for offline marketing objectives. Custom studies for video marketing will differ from those performed to improve email marketing practices.