In February 2021, KHC co-hosted a 3-evening event for all agriculture producers selling directly to consumers, along with Kentucky Center for Ag and Rural Development (KCARD), Kentucky Department of Agriculture (KDA), Kentucky Farm Bureau, the Kentucky Horticulture Council, University of Kentucky Department of Ag Economics, and University of Tennessee Center for Profitable Agriculture. Sessions covered social media strategies, maximizing your marketing resources, creating value added products, and customer retention. The last evening was a producer panel featuring several farms discussing their personal marketing experiences and strategies. Recorded sessions are available on KHC’s YouTube channel, with direct links embedded below.

Resources

• Handouts for Julie Fritsch’s Talk: Marketing Your Ag Business

• Megan Leffew’s Presentation on Value-Added Products:

Grower Panel PowerPoint Presentations:

• Cornett’s Farm Fresh
• Hill View Farm Market
• Hinton’s Orchard & Farm Market
• Mammoth Cave Transplants