- Agarwal, A., Hosanagar, K., & Smith, M. D. (2011). Location, location, location: an analysis of profitability of position in online advertising markets. Journal of Marketing Research, 48(6), 1057–1073.
Paper not yet in RePEc: Add citation now
- Anderson, C. (2008). The long tail: why the future of business is selling less of more. Harlow: Hachette Books.
Paper not yet in RePEc: Add citation now
- Ansari, A., Essegaier, S., & Kohli, R. (2000). Internet recommendation systems. Journal of Marketing Research, 37(3), 363–375.
Paper not yet in RePEc: Add citation now
Aoyama, Y., & Izushi, H. (2003). Hardware Gimmick or Cultural Innovation? Technological, cultural, and social foundations of the Japanese video game industry. Research Policy, 32, 423–444.
- Berger, J. (2014). Word-of-mouth and interpersonal communication: a review and directions for future research. Journal of Consumer Psychology, 24(4), 586–607.
Paper not yet in RePEc: Add citation now
- Blei, D. M., Ng, A. Y., & Jordan, M. I. (2003). Latent Dirichlet allocation. Journal of Machine Learning Research, 3, 993–1022.
Paper not yet in RePEc: Add citation now
- Dentsu Inc. (2016). 2015 advertising expenditures in Japan (Online). Available at http://www.dentsu.com/knowledgeanddata/ad_expenditures/pdf/expenditures_2015.pdf . Accessed 12 Aug 2016.
Paper not yet in RePEc: Add citation now
- Griffiths, T. L., & Steyvers, M. (2004). Finding scientific topics. PNAS, 101(1), 5228–5235.
Paper not yet in RePEc: Add citation now
- Humphreys, A. (2010). Megamarketing: the creation of markets as a social process. Journal of Marketing, 74(2), 1–19.
Paper not yet in RePEc: Add citation now
Kinjo, K., & Ebina, T. (2016). An advertising strategy using consumption externality and forgetting in the case of Japanese electronic books. The Review of Socionetwork Strategies, 10(2), 55–71.
- Krippendorff, K. H. (2013). Content analysis: an introduction to its methodology. Beverly Hills: Sage Publications.
Paper not yet in RePEc: Add citation now
- Kudo, T., Yamamoto, K., & Matsumoto, Y. (2004). Applying conditional random fields to Japanese morphological analysis. Proceedings of the 2004 Conference on Empirical Methods in Natural Language Processing, 4, 230–237.
Paper not yet in RePEc: Add citation now
- Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: the effects of firm-generated content in social media on customer behavior. American Marketing Association, 80, 7–25.
Paper not yet in RePEc: Add citation now
- Lamberton, C., & Stephen, A. T. (2016). A thematic explosion of digital social media, and mobile marketing: research evolution from 2000 to 2015 and agenda for future inquiry. Journal of Marketing, 80, 146–172.
Paper not yet in RePEc: Add citation now
- Li, W., & McCallum, A. (2006). Pachinko allocation: DAG-structured mixture models of topic correlations. ICML ‘06 Proceedings of the 23rd International Conference on Machine Learning, pp. 577–584.
Paper not yet in RePEc: Add citation now
- Newton, M. A., & Raftery, A. E. (1994). Approximate bayesian inference with the weighted likelihood bootstrap. Journal of the Royal Statistical Society, Series B (Methodological), 56(1), 3–48.
Paper not yet in RePEc: Add citation now
- Sato, T. (2016). mecab-ipadic-NEologd: neologism dictionary for MeCab (Online). Available at https://github.com/neologd/mecab-ipadic-neologd . Accessed 12 Aug 2016.
Paper not yet in RePEc: Add citation now
Sriwannawit, P., & Sandström, U. (2015). Large-scale bibliometric review of diffusion research. Scientometrics, 102, 1615–1645.
- Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavoir. Current Opinion in Psychology, 10, 17–21.
Paper not yet in RePEc: Add citation now
Tirunillai, S., & Tellis, G. J. (2012). Does chatter really matter? Dynamics of user-generated content and stock performance. Marketing Science, 31(2), 198–215.
- Tirunillai, S., & Tellis, G. J. (2014). Mining marketing from online chatter: strategic brand analysis of big data using latent Dirichlet allocation. Journal of Marketing Research, 51, 463–479.
Paper not yet in RePEc: Add citation now
- Yadav, M. S., & Pavlou, P. A. (2014). Marketing in computer-mediated environments: research synthesis and new directions. Journal of Marketing, 78, 20–40.
Paper not yet in RePEc: Add citation now