MISSION

ECU created a licensing program in 1983 to protect and promote the use of the university's name, logos, verbiage, trademarks and copyrights. To accomplish this, the University has established formal licensing procedures that also enable the institution to share in the benefits derived from the commercial use of these.

The licensing program also is designed to establish a cooperative relationship with licensees and retail outlets to assist in the further development of the market for "officially licensed products of ECU." The licensing program includes a wide selection of licensees who offer an attractive array of quality officially licensed products that support the University.

All University departments and organizations may use the University's name and marks. Under the direction of the Athletic Director, the licensing coordinator, in consultation with other University officials, administers the licensing program. The University's athletic teams prominently display the marks to the public. This display provides a key platform in stimulating the sale of ECU "officially licensed products."

RETAIL CHAMPIONS
Learn more about the retailers committed to East Carolina's success at our Retail Champions page.

MORE INFORMATION
For information regarding the ECU licensing program, visit the Graphics and Licensing Standards sub-site.

ECU STYLE GUIDE - Click Here (PDF)

CONTACT US
For a license or licensing questions, contact:
The Collegiate Licensing Company, Inc.
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
P: 770.956.0520
F: 770.955.4491
E-MAIL

University Organizations, please visit LOGO REVIEW