This picture represents the Gestalt Principle of Similarity. The similarity is with the circles.

SIMILARITY: According to Gestalt theory, when we perceive similarity in a design, our eye picks up the pattern or configuration of the similar elements.

First developed in Germany, Gestalt is a theory that tackles on how our cognitive behaviors are affected by various visual perceptions.

gestalt psychology

Even though the shapes are random, they form an airplane.

Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. These principles are: 1. Pragnantz (figure and ground) 2. Symmetry 3. Closure 4. Common fate (continuity) 5. Proximity 6. Similarity 1. Pragnantz The eye differentiates an object form its surrounding…

This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don’t stay on the computer. The ideas need to be completed in the computer…

Learn the 7 Gestalt principles of visual perception and their impact on UX design for a more intuitive user experience.

Continuation and similarity drives us to see one "S" like shape

These two pieces are an exploration into the gestalt principles at work. The exercises helped me to better understand how figure/ground relationships, proximity, continuity, and closure effect a p…