Continuation and similarity drives us to see one "S" like shape

First developed in Germany, Gestalt is a theory that tackles on how our cognitive behaviors are affected by various visual perceptions.

Silhouette logos have the perfect combination of simplicity, power and creativity. A number of big names have silhouette based logos that are unique and super hit.

The logo consists of twenty five icons intricately woven together to form a U, replacing the old logo that had been used since 1970.

Gestalt - Similarity

Gestalt principles describe the way our brain organizes visual information. This article explains how to use gestalt principles in your visual marketing.

Space, such as line, colour, point, volume, is among the design elements in architecture. Of these elements, the point marks a position in space. It is organizing surrounding elements about itself and dominating its field in the space. Line as another design element creates an extended point with length, direction, and position. A line extended […]

These two pieces are an exploration into the gestalt principles at work. The exercises helped me to better understand how figure/ground relationships, proximity, continuity, and closure effect a p…

Utilising the Gestalt principles can make designs more coherent, connected or unified – this guide explains how.