Display & Video 360 includes a workspace to build a comprehensive media plan. You can explore inventory and publishers across guaranteed and non-guaranteed buying types.

Plan your campaigns based on predicted reach and frequency for your audience and budget. With a common metric between television and digital video, you can easily compare channel performance.

Reach your goals without having to optimize your campaign manually. Fueled by powerful machine learning algorithms, each automated bidding strategy is designed to drive performance at scale.

If you’re managing thousands of campaigns, you need enterprise-level tools that can scale. Easily make changes across multiple campaigns, combine data from across campaigns, and run advanced analyses.

Your teams can build creative tied directly to the media plan and evaluate creative performance across campaigns — all in a single, shared workspace.

Brand and media teams can share relevant, non sensitive data and information with creative agencies so they can build more appropriate and tailored creative experiences alongside the media plan.

A visual workflow for dynamic ad creation, upload custom formats, and preview your designs in real time.

Discover new engaging display and video formats on the Ad Format Gallery.

Move people through the purchase funnel by thoughtfully sequencing creative messages. Measure clicks and conversions across your story to understand how it’s performing and optimize the sequence to deliver the best results.

Developers can use custom templates and interactive animations from Google Web Designer to build dynamic, responsive ads and custom formats that scale across environments.

Create audiences from campaign data — including impressions, clicks, or conversions — or combine audience lists from different sources. You can easily analyze and report on your audiences directly from the Audience module.

Build audience segments from your customer data — however you prefer -- using Analytics 360, Google Cloud or Display & Video 360.

Find the customers you’re looking for with access to Google Audiences. Whether you’re trying to increase awareness or drive conversions, we can help you reach your audience at scale.

We detect and filter fraudulent impressions and allow advertisers to choose inventory where they can get a refund for impressions determined to be fraudulent.

Enjoy access to high-quality TV inventory via over-the-top video streams and traditional linear TV.

Get true consolidation and unified reporting across YouTube and other media buys. Access all TrueView formats and YouTube Reserve inventory (including Google Preferred) alongside your cross-exchange deal types in a single buying tool. Use common currencies such as viewability, verification, and brand lift to unlock insights across your campaigns.

Access premium, brand-safe TV and video inventory at scale, including mobile video. It’s easier than ever to find the right audiences and reach them with your campaigns.

Automate the direct sales deal-booking process and apply real-time audience data to your reservation buys. You can also manage reach and frequency together across all of your direct and open auction buys.

Use Marketplace to discover great inventory, negotiate deals directly, and manage all of your deals in one place within an easy-to-use interface. It’s a shoppable storefront for your programmatic campaigns.

We use over 180 sophisticated filters, a global team of experts, and manual reviews to prevent you from paying for invalid clicks, impressions, views, or interactions. We were the first to implement the ads.txt standard and remain committed to other industry initiatives against fraud.

Active View metrics are fully transparent and are based on the direct measurement of each impression without sampling or extrapolating. Measure in real time, on an impression-by-impression basis, whether or not an ad was viewable to a user.

Measure the number of unique users and average impressions-per-user you get from video and display ads. Metrics are de-duplicated across devices, campaigns, inventory and formats so you know how many people you reached and how often you reached them.

Explore metrics from your recent TV campaigns in one easy-to-use dashboard. You can measure your campaigns by airing, daypart, demographics, and genres. The “recent airings tab” can provide data as soon as one day after airing.

Display & Video 360 has integrations with leading measurement partners to help you assess and understand marketing performance, covering areas such as viewability, brand safety, audience measurement and more.

Reach the specific audiences you care about with greater precision. You can also view the performance of your Display & Video 360 campaigns in Analytics 360 for a more complete view of results.

Google Preferred, YouTube Reserve and TrueView inventory are all available for you to buy in Display & Video 360.

Bring your Display & Video 360 data together with other data sources and unlock insights using BigQuery’s powerful tools.

Bid on or exclude impressions from dozens of third-party exchanges.