Bree Rody
ICYMI: Departure’s stellar takeoff, Gusto partners on AVOD strategy
Plus, Twitter adds a new product to its ad suite.
2020 Media AOY Silver: PHD taps into the art of science
Under a new global vision, the agency encourages clients to go beyond incremental jumps and aim for “disproportionate returns.”
2020 Media AOY Gold: Touche! is still all about creativity
The agency’s creative focus has helped clients succeed with innovative solutions to their business-specific problems.
Yellow Pages revenue down nearly 20%
Despite the declines, CEO David Eckert described the results as pleasing and “solid.”
Can intentional investment help media (and do some good)?
Media execs discuss how agencies and brands can help solve the degradation of local news and address systemic inequality through their buying power.
Blog: We’ve gone full Truman Show, and not the way you think
Outgoing MiC editor Bree Rody combines her obsession with media and pop culture, and contemplates the topsy-turvy future of the top funnel.
Dentsu’s declines remain in double digits
The holding co is in the midst of a comprehensive review of its brands, as well as office space, shared services and more.
People Moves: CBC, Quebecor and more
A sports and sponsorship veteran is returning to the CBC, while a new position has been created at TLN.
DTC and ecommerce growth buoy AcuityAds revenue in Q3
Connected TV and self-serve also grew, although the travel and hospitality sector spent less on ads overall.
Masked Singer returns to the top, This is Us debuts high: Numeris
The Big Three took number two, while The Masked Singer, SNL and The Amazing Race continued to dominate.
MKTG picks its new leaders
David Chong and Andrew Shulman are longtime consultants whose backgrounds will help brands pivot to digital activations.
Many big radio buyers ease off in Toronto: Media Monitors
BMO topped the Toronto charts, but with only 866 ads in the market.
S4 Capital shows growth against digital media, content segments
The firm run by Sir Martin Sorrell is seeing profits rise quickly in the Americas.
Quebecor’s revenue for Q3 is up
The gains came mostly from the telecommunications segment, while media revenue’s decrease was in the single digits.
ICYMI: Buzzfeed becomes profitable, Food Network Canada gets festive
Plus, as the new hockey season lies in wait, TSN adds a new lunchtime radio show.
