The present investigation is the fruit of my interest in the Italian doctrine regarding well know... more The present investigation is the fruit of my interest in the Italian doctrine regarding well known trade marks. The Italian doctrine was based in the 1942, June 21st Decree, which for some scholars did not protect the attractive force of the well known trade mark, since such a protection would have been based not in the quality of the products and services offered, but in an absolutely irrational data, which is the suggestive capacity of the trade mark. The protection of this attractive power will not do any favor to free trade market; on the contrary, it would create monopolist situations.
The present investigation is the fruit of my interest in the Italian doctrine regarding well know... more The present investigation is the fruit of my interest in the Italian doctrine regarding well known trade marks. The Italian doctrine was based in the 1942, June 21st Decree, which for some scholars did not protect the attractive force of the well known trade mark, since such a protection would have been based not in the quality of the products and services offered, but in an absolutely irrational data, which is the suggestive capacity of the trade mark. The protection of this attractive power will not do any favor to free trade market; on the contrary, it would create monopolist situations.
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