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    Presentation of Cadbury

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    Tanzila khan
    This document discusses the product life cycle of Cadbury Five Star chocolate in India. It states that Cadbury Five Star is currently in the maturity stage of the product life cycle in India, as revenue grew 12% overall and 23% in India. Cadbury is taking steps like adding new flavors and endorsements to stay competitive as the brand moves through the maturity stage. The conclusion emphasizes that all products have a life cycle and companies must implement strategies to extend it, like repackaging and innovation, to keep customers using the product for as long as possible.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Presentation of Cadbury

    Uploaded by

    Tanzila khan
    23K views15 pages
    This document discusses the product life cycle of Cadbury Five Star chocolate in India. It states that Cadbury Five Star is currently in the maturity stage of the product life cycle in India, as revenue grew 12% overall and 23% in India. Cadbury is taking steps like adding new flavors and endorsements to stay competitive as the brand moves through the maturity stage. The conclusion emphasizes that all products have a life cycle and companies must implement strategies to extend it, like repackaging and innovation, to keep customers using the product for as long as possible.

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    this is a project which gives complete knowledge of product life cycle. it is an ppt presentation.

    Original Title

    ppt presentation of cadbury

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    This document discusses the product life cycle of Cadbury Five Star chocolate in India. It states that Cadbury Five Star is currently in the maturity stage of the product life cycle in India, as revenue grew 12% overall and 23% in India. Cadbury is taking steps like adding new flavors and endorsements to stay competitive as the brand moves through the maturity stage. The conclusion emphasizes that all products have a life cycle and companies must implement strategies to extend it, like repackaging and innovation, to keep customers using the product for as long as possible.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23K views15 pages

    Presentation of Cadbury

    Uploaded by

    Tanzila khan
    This document discusses the product life cycle of Cadbury Five Star chocolate in India. It states that Cadbury Five Star is currently in the maturity stage of the product life cycle in India, as revenue grew 12% overall and 23% in India. Cadbury is taking steps like adding new flavors and endorsements to stay competitive as the brand moves through the maturity stage. The conclusion emphasizes that all products have a life cycle and companies must implement strategies to extend it, like repackaging and innovation, to keep customers using the product for as long as possible.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Introduction to the case

    Studying the plc of


    What is plc?
    Product life cycle
    PRODUCT LIFE CYCLE STAGE OF 5 STAR:
    Plc of five star
    Cadbury is in its Maturity Stage as its revenue

    growth was up 12%


    and in India it grew up by 23%.

    New add-ons are being added to keep the

    excitement on and to
    stay in the market in pace with their competitors.

    Cadbury has kept a good look on their competitors

    and does
    spends a good amount on advertisements by

    endorsing Brand
    Ambassadors for Cadbury (Amitabh Bacchan) and

    also coming
    with brand extension with new products.

    5 Star has come out of its growth stage and entered


    conclusion
    Every product has a life cycle and
    every company focuses on extending
    it.
    Cadbury five star is present in the

    market from various decade so


    strategies are being made order
    extend the plc, so that customers can
    make more use of products.
    Re-packaging, innovating new flavors
    Thank you
     Submitted by,
     Tanzila khan

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