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    Questionnaire

    Uploaded by

    Muhammed Rafique
    This document is a questionnaire for a study on customer perceptions of lighting products from HAVELLS India Ltd. It requests the respondent provide some basic information like name, age, gender, occupation, income level, and education. It then asks if the respondent is aware of and uses Havells lighting products, how they learned about them, who influenced their purchase, their opinion on price and other factors influencing purchase decisions, satisfaction levels, competitors, advertising exposure, willingness to recommend to others, and reasons for not purchasing. The goal is to collect data for an MBA student's academic project on customer perceptions of Havells' lighting products.

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    Questionnaire

    Uploaded by

    Muhammed Rafique
    167 views3 pages
    This document is a questionnaire for a study on customer perceptions of lighting products from HAVELLS India Ltd. It requests the respondent provide some basic information like name, age, gender, occupation, income level, and education. It then asks if the respondent is aware of and uses Havells lighting products, how they learned about them, who influenced their purchase, their opinion on price and other factors influencing purchase decisions, satisfaction levels, competitors, advertising exposure, willingness to recommend to others, and reasons for not purchasing. The goal is to collect data for an MBA student's academic project on customer perceptions of Havells' lighting products.

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    This document is a questionnaire for a study on customer perceptions of lighting products from HAVELLS India Ltd. It requests the respondent provide some basic information like name, age, gender, occupation, income level, and education. It then asks if the respondent is aware of and uses Havells lighting products, how they learned about them, who influenced their purchase, their opinion on price and other factors influencing purchase decisions, satisfaction levels, competitors, advertising exposure, willingness to recommend to others, and reasons for not purchasing. The goal is to collect data for an MBA student's academic project on customer perceptions of Havells' lighting products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    167 views3 pages

    Questionnaire

    Uploaded by

    Muhammed Rafique
    This document is a questionnaire for a study on customer perceptions of lighting products from HAVELLS India Ltd. It requests the respondent provide some basic information like name, age, gender, occupation, income level, and education. It then asks if the respondent is aware of and uses Havells lighting products, how they learned about them, who influenced their purchase, their opinion on price and other factors influencing purchase decisions, satisfaction levels, competitors, advertising exposure, willingness to recommend to others, and reasons for not purchasing. The goal is to collect data for an MBA student's academic project on customer perceptions of Havells' lighting products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    QUESTIONNAIRE

    Dear sir/Madam
    I am a MBA student pursuing project work in HAVELLS INDIA
    Ltd. This questionnaire is framed to study customer perception
    about lighting products of HAVELLS. Kindly spare a few minutes to
    express your opinion on lighting products of HAVELLS. Your
    responses will be kept very confidential and the data collected will
    be utilized only for academic purpose.

    Name:
    Age:
    Gender:
    For the following mark (
    in the columns provided

    ) mark against the right choice of you

    Occupation: salaried
    Professional

    business

    self employed

    student

    others

    Annual income: less than 1 lakh


    4 lakhs
    Rs 4-8 lakhs

    Rs 1-2 lakhs
    above Rs 8 lakhs

    Educational qualification: upto HSC


    Professional

    graduate
    others

    5. Are you aware of Havells lighting products ?


    Yes

    Rs 2-

    No

    PG

    6. Do you use Havells lighting products?


    Yes

    No

    7. How did you come to know about Havells products?


    a. Print media

    b. Electronic media

    c. Word of mouth

    d. Family

    10. Who among the following influenced you to purchase this


    product?
    a. Family

    b. Friends

    c. Advertisements

    d.

    Self

    decision
    11. How do you find the price of the products?
    a. Extremely Priced b. High Priced

    c. Moderate Priced

    d. Low Price
    12. What are other factors which influence you to buy this
    product?
    a. Attractive Packaging
    Assurance

    b. Irresistible Fragrance

    c.

    Quality

    d. Brand Loyalty

    13. Are you satisfied with Havells lighting products?


    [ ] Extremely Satisfied
    Dissatisfied

    [ ] Satisfied

    [ ] Extremely Dissatisfied

    [ ] Neutral[

    14. According to you, which of the following is the closest


    competitor for this products?
    a. Philips

    c. Havells

    b. Wipro

    d. Medimix

    15. How many times have you seen advertisement of Havells


    products in the last week?
    a. Nil

    b. Once

    c. Twice

    d. Thrice e.

    More

    than Thrice
    16. Will you recommend this products to your friends and family?
    Yes

    No

    17. Any other reasons / short comings for not purchasing this
    product?
    a. Quality

    c. Price

    b. Packaging

    d. Quantity

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