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    Space Matrix BMW

    Uploaded by

    madalus123
    The document analyzes BMW's internal and external strategic position using ratings across various factors. It calculates BMW's financial position average as 4.25, competitive position average as -2.75, stability position average as -3.67, and industry position average as 5. By plotting these averages on a SPACE matrix, it determines BMW's strategy position is aggressive, meaning the company is well positioned to leverage strengths to pursue opportunities or overcome threats through strategies like market penetration, development, integration, and diversification.

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    Space Matrix BMW

    Uploaded by

    madalus123
    1K views4 pages
    The document analyzes BMW's internal and external strategic position using ratings across various factors. It calculates BMW's financial position average as 4.25, competitive position average as -2.75, stability position average as -3.67, and industry position average as 5. By plotting these averages on a SPACE matrix, it determines BMW's strategy position is aggressive, meaning the company is well positioned to leverage strengths to pursue opportunities or overcome threats through strategies like market penetration, development, integration, and diversification.

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    Space matrix BMW strategic management

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    The document analyzes BMW's internal and external strategic position using ratings across various factors. It calculates BMW's financial position average as 4.25, competitive position average as -2.75, stability position average as -3.67, and industry position average as 5. By plotting these averages on a SPACE matrix, it determines BMW's strategy position is aggressive, meaning the company is well positioned to leverage strengths to pursue opportunities or overcome threats through strategies like market penetration, development, integration, and diversification.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views4 pages

    Space Matrix BMW

    Uploaded by

    madalus123
    The document analyzes BMW's internal and external strategic position using ratings across various factors. It calculates BMW's financial position average as 4.25, competitive position average as -2.75, stability position average as -3.67, and industry position average as 5. By plotting these averages on a SPACE matrix, it determines BMW's strategy position is aggressive, meaning the company is well positioned to leverage strengths to pursue opportunities or overcome threats through strategies like market penetration, development, integration, and diversification.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 4

    Internal Strategic Position

    Financial Position
    (FP)

    Ratings

    Competitive
    Position (CP)

    Ratings

    Return on investment

    Market share

    -1

    Leverage

    Product quality

    -5

    Liquidity

    Product life cycle

    -3

    Cash flow

    Customer royalty

    -2

    Financial Position (FP) Average =


    4.25
    Competitive Position (CP) Average
    = -2.75

    External Strategic Position


    Stability Position
    (SP)

    Ratings

    Industry Position
    (IP)

    Ratings

    Technological
    changes

    -2

    Growth potential

    Rate of inflation

    -3

    Profit potential

    Demand variability

    -6

    Financial stability

    Stability Position (SP) Average =


    -3.67
    Industry Position (IP) Average = 5
    X-Axis = (CP) + (IP) = -2.75 + 5 =
    2.25
    Y-Axis = (FP) + (SP) = 4.25 + (3.67) = 0.58

    SPACE Matrix
    Aggressive

    X-Axis =
    2.25
    Y-Axis =
    0.58

    Strategy recommended for BMW is the


    aggressive type.
    This means that the organization is in an
    excellent position to use its strengths to
    either take advantage of external
    opportunities, overcome internal
    weaknesses or to overcome external
    threats.
    Market penetration, market development,
    backward, forward and horizontal
    integration, and diversification are all
    plausible options for BMW.

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