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    DLF Case Study

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    shovit singh
    The DLF Promenade and Emporio malls in Delhi hosted an Artists Village event at an open area called The Hub to provide unique entertainment experiences. Activities included floor games, a kids zone with magic shows and games, tarot reading, dance workshops, and performances. The goal was to engage elite audiences at The Hub through thematic artisan activities. The popular event broke records during Christmas with 35,000 visitors and has become an ongoing occasion for Delhi's artisans to showcase their talents.

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    DLF Case Study

    Uploaded by

    shovit singh
    593 views13 pages
    The DLF Promenade and Emporio malls in Delhi hosted an Artists Village event at an open area called The Hub to provide unique entertainment experiences. Activities included floor games, a kids zone with magic shows and games, tarot reading, dance workshops, and performances. The goal was to engage elite audiences at The Hub through thematic artisan activities. The popular event broke records during Christmas with 35,000 visitors and has become an ongoing occasion for Delhi's artisans to showcase their talents.

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    DLF case study

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    The DLF Promenade and Emporio malls in Delhi hosted an Artists Village event at an open area called The Hub to provide unique entertainment experiences. Activities included floor games, a kids zone with magic shows and games, tarot reading, dance workshops, and performances. The goal was to engage elite audiences at The Hub through thematic artisan activities. The popular event broke records during Christmas with 35,000 visitors and has become an ongoing occasion for Delhi's artisans to showcase their talents.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    593 views13 pages

    DLF Case Study

    Uploaded by

    shovit singh
    The DLF Promenade and Emporio malls in Delhi hosted an Artists Village event at an open area called The Hub to provide unique entertainment experiences. Activities included floor games, a kids zone with magic shows and games, tarot reading, dance workshops, and performances. The goal was to engage elite audiences at The Hub through thematic artisan activities. The popular event broke records during Christmas with 35,000 visitors and has become an ongoing occasion for Delhi's artisans to showcase their talents.

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    DLF presents

    Artists Village at the Hub


    A Promo Marketing case study
    Background
    The DLF Promenade and the DLF
    Emporio are two prominent and
    elite malls in Delhi
    The Hub is the open area
    between the two malls that
    houses an open air restaurant
    and a cafe
    The mall sees an elite and up
    market audience visiting the Hub
    Objective of activity
    The Hub houses an open air restaurant
    and a cafe which get up market
    audiences and youth spending time there
    The objective of the activity is to engage
    these audiences with unique fun filled
    activities
    To provide the elite crowd with thematic
    and interesting engagement and provide
    them with an unforgettable experience
    Details of activity
    Bringing the most creative artisans of Delhi
    on a common platform
    Providing audiences with an
    unconventional mix of traditional and
    modern art, giving them a wholesome
    entertainment experience at the Hub
    Engaging them while they are at the Hub
    with interesting & different activities
    Various activities
    Fun filled floor games like Snakes & ladders
    & Crazy steps
    A special Kid zone with fun games &
    activities for kids like Magic shows, Jugglers,
    Puppet shows, Floor games & Soccer tricks
    Interesting & engaging activities like Tarot
    reading, dance workshops, Poster art, stunt
    artists, special make up artists
    A complete entertainment zone with
    unique activities for everybody
    Kid Zone

    Floor games

    Puppet shows
    Performances & shows
    Magic shows, Dance,
    Karaoke, stunt shows
    Artisans and workshops

    Origami,
    Kirigami
    & Leather art

    Bollywood
    art
    Graffiti wall
    From Tarot to Tattoos
    Hair
    beading
    Tarot
    reading

    Tattoo
    Response & Conclusion
    The activity has become an on-going
    event due to it’s success & popularity
    It has broken records during christmas with
    footfalls of 35, 000
    The hub has also become an aspirational
    place for Delhi’s artisans to come and
    showcase their talent who look forward to
    it
    Thank you
    CASESTUDI
    ES

    Di
    scl
    aimer
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    sfori
    nfor
    mat
    ionalpur
    poseonl
    yandf
    oranydet
    ail
    scont
    act
    :
    Ami
    t.Si
    ngh@hungama.
    com

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