By-Avishek Kumar (10dr007) Suvashis Mahapatra (10dr009) Bidisa Bathacharia (10dr016)
By-Avishek Kumar (10dr007) Suvashis Mahapatra (10dr009) Bidisa Bathacharia (10dr016)
By-Avishek Kumar (10dr007) Suvashis Mahapatra (10dr009) Bidisa Bathacharia (10dr016)
Delight customers with quality service by setting new trends through innovation
and technology .
Customer Satisfaction.
Ability to give right service at right time.
Product /service Presentation.
Traffic Building.
Layout of the services.
Keeping Pace With Technology.
GATI is divided into 5 Zones
EAST KOLKATTA
WEST MUMBAI
NORTH DELHI
SOUTH SECUNDERABAD
CENTER INDORE
Attract and retain high-calibre talent
Achieve RS 1100/- crore by 2011
Trigger for global premiumness in service, profit &
growth by adopting world-class business particles.
Be a responsible corporate citizen
Be among the top 100 companies in INDIA & the best
admired company in the service industry.
First logistics company in India to be awarded
ISO 9001 certification
In 2003 Gati was voted The Best Logistics
Company
Awarded the 'Best Logistics Partner' by HCL
Infosystems for 2005 -2006
For the second time in a row, Gati was recognised
as a Consumer Superbrand in the Logistics
category of 2006 - 2007.
2750 Trained Professionals
Shipping System
printing tool
(All are in-house developed and are web based)
HR Department
Marketing Department
Finance Department
Logistic department
Service department
IT Department
Legal department
Operation Department
Vendor Management
Identify & partner with competent vendors to
extend the best service experience for our
customers.
Responsible & integrated vendor management
system.
Continuously monitor the performance of the
vendors
Call centre is divided in to 2 types
Front Hand: - Queries of the customers
Back Hand: - Answers of this quarries
There are 9 call centers of Gati all over India. Zonewise,
we have call centers @
EAST: ~ Calcutta
CENTRAL: ~ Nagpur
NORTH: ~ Delhi
SOUTH: ~ Chennai, Bangalore & Hyderabad
WEST: ~ Mumbai, Ahmedabad & Pune
.
They are the first to offer a money-back
guarantee on their express cargo services.
Keeping customer satisfaction in mind, they
launched the cash-on-delivery scheme and are
also the first to announce a toll-free number to
look into complaints and requests.
Plan to do more Road shows.
Plan to participate and organized events in fairs and
exhibitions.to create awareness.
Sponsorship in various events (including cultural,
corporate)
Brand promotion through Direct Marketing tools.
Product presentations in front target customers
(common people).
GATI can be classified based on their general
pricing strategy. GATI approach is to use price as a
competitive advantage .
Set up of Gati Nagar in Bhuj District in the year
2001(for Gujarat Earthquake victims)
Gati Government School in Hyderabad started in
the year 2003
30 lakhs donation by Gati Family to Tsumani
victim
Create awareness of the company and company’s products
and services among the common people by undertaking
promotional activities.
Conduct customers meet every year
Show to customers companies new technologies, new
products, new procedures for delivering materials &
launching of new promotional materials like broachers,
banners & pamphlets etc.
In this meeting try to solve their doubts & problems
Find new prospects in retail industry, service industry, food
processing industry, etc.
GATI must develop Relationship Retailing for development
of Retail Business
Which will help the company…
To establish and maintain long-term bonds with
Promotional Focus.