Product Evaluation: Analysis of Teaser Trailerto edit Master subtitle style Click DEADLINE

By George Robinson, Mejan Zaman, Murray Wilson and Rehaan Ahmed.

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The teaser trailer begins with an establishing shot of London as this is where it is set. The scenery is indicative of a typical London urban landscape. It is a drab and ordinary residential area, not one in which the audience would be expecting anything out of the ordinary to happen. This opening shot is atypical for a suspense thriller so the viewer is given no clue at this point how the film will unfold. The beginning of the soundtrack consists of a very enigmatic techno beat comprised of electric instruments such as an electric drum set. This is combined with a soundscape which is synthesized to create an increased feeling 4/22/12 of unease and

The soundtrack is maintained and the mystery gradually increases for the audience.

The next shot is a title shot showing the films Production Company Lightspeed Pictures. This shot includes a small animation whereby the screen lights up and the words appear. This is common when production companies are shown in trailers. The font is Baskerville which makes it easily readable and very bold as well. 4/22/12

The soundtrack slightly lowers in pitch here but the tempo is maintained. This slight change in the music creates significance to this particular shot and to the characters. Diegetic sounds of birds whistling are included emphasizing the park environment. Foley sound effects of footsteps are used to We then see a mid shot showing an unusual looking character a sense ofa create sitting on park bench reading a newspaper. The mise- en- scenerealismshot creates in the as well. suspicion for the audience as the black clothing the character is wearing does not match the calm and peaceful surroundings. After a couple of seconds, another character enters the frame and sits down on the bench beside the first character. The similarities in clothing, facial expressions and body posture suggests that these characters know each other. This 4/22/12 therefore increases the audiences anxiety, as the men are not

Another title shot is used again which says In Association with. This is another common title shot in films and is used to advertise production companies. The font is in white and is of American Typewriter. It is small as not to distract the audiences attention. A mid shot of the first character is used next. He says Is it done. This generates a sense of apprehension for the audience as they grow eager to know what the second character is supposed to have done. This short and unspecific question gives the impression that these two characters know each other very well and the fact they do not make eye contact gives the impression that they could be

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The title shot of the production company Mango Tree Productions is included in the next shot which has been highlighted in bright yellow to attract the audiences attention. The non-diegetic sound is reduced in volume while he talks whilst the diegetic sound of dialogue is increased to show importance.

Following the title shot is a midshot of the second individual who mimics the body posture of the first character. He says Its been taken care of, as promised. This shows that they work for each other. He never makes eye contact with the first character suggesting they dont want to arouse suspicion or draw attention to themselves as they could be wanted men. This 4/22/12 creates a sense of tension and

The next shot is a title shot which says Based on the best selling novel. This is another common title shot in films as it gives the piece a sense of authority . The font is in white and was made using the American Typewriter font. The writing is small again so as not to distract the audience from whats happening on screen.

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Another mid-shot is used and the character says good. I've got another job lined up for you. This immediately creates impending danger as the audience is made aware that there will be more criminal activity. This shot is used to highlight the characters facial expressions and clothing. The character is wearing a black suit which is usually associated with gangsters and criminals. He is reading what appears to be Russian Newspaper which suggests he is a foreigner. The shades the character is wearing also create an increased

The techno beat is constant until this character speaks and a short silence is established to create emphasis on the dialogue. Non-diegetic sound remains as the character speaks but is reduced in volume to create emphasis on dialogue. mid-shot is then used as the second character says who is Another it this time. This immediately informs the audience that this character is an most likely an assassin of some sought due to the word who. The calm manner in which he said it also lets the audience know that he most probably has a lot of experience and has killed a lot of people creating a sense of unease and anxiety about this character. In this shot, he also finally makes eye-contact 4/22/12 with the second character which demonstrates his interest and gives

After the transition, the soundtrack immediately changes and a new soundtrack is introduced. The new track has a much faster tempo and includes a base heavy beat produced by a base drum. Guitar riffs are present which have been synthesized to create a sense of excitement. The track has been overlaid with a Foley sound effect of heavy breathing which also creates a sense of unease due to its representation of danger. The 4/22/12 sudden change in

The next shot is a long shot of a London skyline which pans across to the left. This is a very bold image that immediately draws the audiences attention. The sun setting behind the group of buildings represents the good and evil aspect in the trailer. The bird flying in the distance can have a deeper spiritual meaning and can represent freedom and also emphasize the good

We then see a montage of different characters in the film which generates a feeling of excitement. The first shot in the montage is a mid shot with a low angle tilt showing another unknown character on his phone. The low angle tilt can represent the characters level of importance or power. There is a dark and cloudy sky in the background which can represent the serious and dark atmosphere surrounding the character and the film. He is wearing dark clothing and shades which match the dark atmosphere and give the 4/22/12 impression that this man may be another criminal.

The level of volume increases slightly increasing the tension and suspense.

We then see the long shot again which is panning to the left. The camera movement combined with the introduction of new characters can suggest that we are almost moving through the city of London and are introduced to more characters who all have one common 4/22/12 goal. The pace of these shots increase to add to the

The montage follows another mid shot of a character that appears in the beginning of the trailer. The shot shows the character fixing his gloves as if he is preparing for something. Due to his costume being dark and serious combined with his serious facial expressions this suggest that he is about to do something bad. The gloves help drive this idea as they conceal fingerprints. The low angle tilt also increases the characters level of importance and as the character walks to the left 4/22/12 side this further suggests that the character had bad intensions as this

The overlaid Foley sound effects of heavy breathing are enhanced through the increase in volume and the tempo is maintained. The heavy breathing is urgent and exciting as it matches the pace of the beat.

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We then see the long shot of the London skyline again which continues to pan across to the left. The camera movement again represents the movement through the city of London. The modern style of the buildings in the shots represent money and power and that is usually associated with crime.

Another mid-shot which shows two unknown characters exchanging a package. The audience assumes the two men are criminals due to the shady location and costumes such as hoody and a dark black suit. The dark and gloomy background behind the characters creates a feeling of insecurity. 4/22/12

The diegetic sound of music remains and the beat increases in tempo matching the visuals of the characters running. Vocals are included in the soundtrack to personify and accentuate the visuals on screen. Non-diegetic sound effects such as the characters footsteps are included to Here we a sense maintain the see mid shot showing what appears to be a chase sequence. of realism. The shot clearly displays the two characters but also the lonely and desolate streets In the background of the shot, adding to the intiated suspense. The camera pans to the right following the first character which suggests this character is one of the main protagonists. The second characters costume suggests he is a villain 4/22/12 due to the balaclava. The lighting remains dark giving the trailer a

Two establishing shots are used next in the trailer. They are primarily used to highlight the location of the film to the audience. In the first shot we see the 02 arena which is a some what of a landmark in the city of London. The gloomy sky maintains the atmosphere and can represent the dark and criminal side of London.

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The second establishing shot shows a London Street in the centre of London. The surrounding skyscraper buildings represent money and power which adds to the criminal aspect of the trailer therefore

This mid-shot shows the protagonist bursting through a door aiming his pistol cautiously. The reasons for this are not evident and this therefore creates mystery and anxiety for the audience. The bleak walls of the building suggest it is perhaps abandoned and this is another cause of tension and excitement for the audience. The facial expression of this character highlight his complete focus on the task at hand and help convey the idea that this person has experience in this very dangerous line of work. Non-diegetic sounds of the door kicked open is used to shock the audience and emphasizes the urgency and focus of the character. Diegetic music remains which adds to the suspense and 4/22/12 tension.

A quick close-up shot showing the bottom- half of an unknown character running up some stairs. As the audience cannot see who this is and why he is running it creates a sense of mystery. The costume is again all black which is common in this trailer. This gives the audience the impression that he is another criminal. The camera moves forward with the character which give a slight shake effect adding tension. The pace at this point has picked up immensely therefore creating a 4/22/12 sense of urgency and intensity for the audience.

The editing speed gradually increases as more action shots are included in the montage. More vocals in the soundtrack are used which help generate more atmosphere and help emphasize the looking A mid shot is then used which shows the other protagonist visuals on screen. inside a mysterious briefcase. The camera movement includes a vertical pan giving the briefcase and the character a higher sense of prominence. The briefcase is dark which represents criminality and the audience is unable to see what is inside therefore adding to the mystery already initiated through the previous shots. As the briefcase opens we see the facial expressions of the character grow more stunned giving the impression that something important is in the box. 4/22/12 As the box opens the light reflects off the box which further draws

A close up of another characters face is shown which highlights his emotion to the audience. His eyes dart from side to side showing his worry about the situation he is in. His reactions are like a Rabbit caught in the headlights, he clearly is clearly aware that something bad will happen but is unsure how to get out of the situation. The audience can empathise with this character as this close-up shot highlights his fear and innocents. This shot increases the tension and atmosphere as the audience know that something bad will happen to this character.

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In this next frame we see a mid long- shot of the bottom of the bridge showing the main protagonist walking from under the bridge. The seriousness on the characters face shows his concentration on the job at hand. The dark lighting of the bridge and his costume is sombre in line with the mood given to the audience. This dim light gives the audience the impression that he is about to do something immoral and ruthless. The absence of other people around him suggest he his criminal and wants to 4/22/12 keep a low profile.

The next shot is a long shot of a desolate side street in central London. Two characters run into the shot and it is clear it is a chase sequence due to the actors running movements and body language. The camera pans forward with the two characters and is hand-held making the camera shake slightly. This effect adds more intensity for the audience and is almost like the audience is running with the actors creating a sense of realism. Both characters are again dressed in black, giving the impression that they are both criminals. Non-diegetic sounds of the characters footsteps are used to maintain a sense of realism and also adds to the urgency felt by the audience. The guitar riffs remain present and are used to 4/22/12 create unease

A point of view shot of the assassin taking aim is used with a low angle tilt showing his level of power. The characters face looks very serious and is clearly feels no remorse or mercy for any of his targets. The light in the shot surrounds him as to show that this character is driven by evil intensions. Non-diegetic sound of the door banging open to represent the assassin some what erratic methods of killing.

A close-up of the victims face shows him helpless and bloodied. This close-up shot primarily highlights his emotions and conveys his desperation to the audience. The high angle tilt shows his level of power and innocents which makes the audience almost feel sorry for this 4/22/12 victim.

This mid shot exemplifies light and dark. For example, the dark left hand side of the image reflects both his clothing which is sombre and his demeanour which indicates that he has received bad news. The desolate underpass on the left also matches the atmosphere creating previously in the trailer. Whilst the portion of the frame on the right which is more light and inviting suggests to the audience that there may be some positive outcome to his 4/22/12 situation and this character may have good intensions. .

A violin note is present at this point in the soundtrack to generate a feeling of unease an apprehension about this shot. This sound also creates tension as the audience doesnt know whether the character will In pull the next frame we see a mid-shot with a low angle tilt representing the power trigger. the character now possesses. The shot clearly highlights the gun which immediately shocks the audience. The shot shows a view to a kill and his facial expressions suggest he is poised to shoot and will not be dissuaded from this course of action. The Lighting in this particular frame is very low so signifying his dark and evil intent and the shot clearly highlights the gun which is a weapon for killing. This shot maintains the 4/22/12 level of intensity and dark mood of the trailer.

Non-diegetic sounds of intense and fast paced footsteps are kept to maintain the sense of realism but also increase the audiences excitement. Heavy breathing produced naturally by the characters are also included as this again maintains the realism and A mid-shot is then used of a masked character attacking focuses the someone. Due to the position of the camera being in front of the actor we cannot see the audience on the other actor and this therefore gives the appearance that action. he is attacking the audience. This shocks the audience and maintains the intensity. The character is wearing all black again suggesting he is another criminal and the balaclava informs the audience that he doesnt want to be seen. The pace of this shot is very quick which create an intense and excitable 4/22/12 feeling for the audience.

There follows a mid shot of the main protagonist shooting his gun at someone. The shot does not show who he is shooting at thus creating mystery and tension. The surroundings are also quite different from before as the lighting is a lot brighter and the surroundings dont look so desolate. The facial expressions of the character are very serious and he looked poised to kill. This quick shot jolts the audience as the intensity at this point is peaking. Diegetic Foley sound effects are used as the character shoots the gun. This sound has been enhanced through the increase in volume. This Foley sound effect shocks the audience and maintains the intensity of the overall trailer. The soundtracks volume reduces 4/22/12

Non-diegetic sounds of the body falling sown the stairs is used. The body bag hits multiple banisters on the way down which further adds to the realism of the trailer. As the body is in a bin bag, rustling sounds are also present forms of non-diegetic sounds in this Long-shot of main protagonist throwing dead body downshot. a section of stairs. This shot startles the audience as it looks like the dead body is about to fall on the camera and therefore creates a lot of excitement. The shot has an extreme low angle which gives the character at the top of the stairs a huge amount of authority and power. The abstract design of the stairs can also add to unease and mystery already created throughout the trailer. As the character has thrown the body down to 4/22/12 ground floor this will give the impression that this killing was a message

This mid-shot shows the result of the protagonists handy work and shows a dead victim bloodied and motionless. There is high angle tilt used to represent the characters level of power. As he is obviously dead he has no power. This is definitely a distressing scene and gives the audience an insight that the film is filled with violence and wrong doing. The character is wearing a white t-shirt which enables the audience to see where the victim was shot. The audience is left with no doubt by this shot of the protagonists Modus Operandi.

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Non-diegetic sounds of dialogue in included in this shot. The character says We have a slight problem. This obviously suggests that there is an issue with something creating tension. Foley sound effects of bird whistling are also present to main protagonist on the phone to an unknown character. Mid-shot of the match the expression of the character suggest he is unhappy with The facial location. and therefore builds the excitement for the audience as they something

know there are some issues. The background of the character suggest that he is a remote location perhaps the forest which is an unusual location due to the previous shots being in the busy city. The pace at this point starts to gradually slow down and matches the 4/22/12 transitions from each shot.

As the trailer continues a long shot again showing the chase sequence is used which gives the audience a front view of the characters. One of the actors is wearing a balaclava which inform the audience that he wants to remain invisible to witnesses. The pace of the shot remains high maintaining the energy produced throughout the trailer The pace of the editing remains constant. A mid-shot showing the main character catching the masked man and throwing him onto a wall. The surroundings remain quiet as there is no people in the frame. The lighting is still 4/22/12 dark and appears to be

This dimly- lit shot shows one of the main characters with his back to the audience. He is dressed in black and his body remains stationary suggesting his reflection on past events. He is in silhouette looking out over the water which can represent purity and want of change. The murky colours continue to represent the dark demeanour of the trailer and the film. The pace of the trailer starts to decrease slightly which prepares the 4/22/12 audience for the ending.

A quick close-up shot showing the actor in the balaclava. This shot primarily teases the audience as they think they will be able to see who the masked man is but as it is a trailer it doesnt show it. The lighting remains dark to keep continuity and it appears to be dusk. The dark light and costumes represents the atmosphere and genre as being a thriller. Diegetic sound of the music is still maintained. The vocals in the soundtrack have finished. The volume reduces slightly. Non-diegetic sound effects of heavy breathing are used to show that they were 4/22/12 running for a

As the trailer ends we see a mid-shot of a dark alley where the main character is walking through. In this shot he is wearing shades and also has the gun ready to shoot. He appears to be completely focused and concentrated which creates anxiety for the audience as they dont know why. The lighting of this shot is very dark and the light highlights the characters face and the gun creating excitement for the audience. The editing in this shot includes a slight slow-motion which adds emphasis 4/22/12 to the character and the mise-en-scene.

The final shot in this trailer is a close-up of the main character in a dark room of some kind using a lighter to see where he is. His facial expressions look very confused and cautious as it appears he doesnt quite know what is happening. The light shining on his face is only on one side which could have a deeper meaning, like he does have a good side and maybe doesnt want to be a killer anymore. As he looks around wondering where he is, he finally looks straight ahead as if he 4/22/12 realises something then the light turns off and the shot

The soundtrack starts to reduce gradually in volume and tempo signalling the end of the trailer. Nondiegetic sound of the snap of the lighter is used to maintain the realism. The Foley sound effect of the gun shot is used finally as the character looks ahead to shock the audience and also leaves the audience on edge as they dont know whether that means that

Following the final shot in the teaser trailer we see two title shots which state the name of the film and the date of release. The writing is bold and is bright with the colour red to draw the audiences attention. The sound includes the echo of the previous gun shot as if the trailer was fading to a close. The diegetic sound of music is absent and has finished. 4/22/12

Overview

1 minute 35 seconds 36 separate shots + 6 title shots. Longest shot 9 seconds 6 pieces of diegetic sound 3 pieces of dialogue 2 pieces of different music used 0 voiceover sections

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