ENTREPRENUERSHIP AND FAMILY BUSINESS

Youll love the way we do it

MAYANK GROVER 19/053 PRERNA SURI- 19/065

Contact us: DFIESTA EVENTS Pvt. Ltd. 14, Dwarka Sector 7 NEW DELHI, DELHI-110075 011-25996888, 87 E- mail: mp@fiestacreation.co.in Website: www.dfiesta.co.in

Executive Summary
Welcome to the future of event planning! DFIESTA Pvt. Ltd., the Event Planning Specialists, brings to the community of India a new breath of air in the event planning market. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, DFIESTA Pvt. Ltd. will lead the market, providing the same quality results, every time. DFIESTA Pvt. Ltd. is an equal opportunity business making its expertise and its products available to help its customers plan their own events from Party Packs (complete kits for their event), make hosting a party a snap, right down to the refreshments. The event planning software brings interactive event planning as close as their personal computer. Through these and other affordable products and services, DFIESTA Pvt. Ltd. aims to be the number one resource for any event.

Objectives
DFIESTA Pvt. Ltd. is a small business aimed at the big time. In order to reach its lofty goals, DFIESTA Pvt. Ltd. must focus on the mission behind the vision. It will take all the employees, owners, founders, and vendors daily living the vision that DFIESTA Pvt. Ltd. represents. The vision manifests itself in three ways: Be one of the top three event planning specialists in the Dwarka, New Delhi, India. Justly compensate the employees, owners, and founders of DFIESTA Pvt. Ltd. Produce the same quality results, every time.

Mission
In an ever changing, fast-paced world, success is determined by good choices for lasting effects. Communication is essential. DFIESTA Pvt. Ltd. strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism, DFIESTA Pvt. Ltd. will ensure a worry and hassle-free event at a reasonable price. But, not all our clients will be external. DFIESTA Pvt. Ltd. has internal clients to serve. DFIESTA Pvt. Ltd. will strive to provide the same predictable and professional working environment to its employees and contracted vendors, justly compensating them for their services. It is also a priority to make a comfortable living wage for its owners, founders, full-time staff, and their families. Keeping in tune with the needs of the market, utilizing the latest technology and trends, all while ensuring the client receives the individual attention they deserve, is the vision and daily mission of DFIESTA Pvt. Ltd.; The Event Planning Specialists.

Keys to Success
Our keys to success include the commitment to quality by every person who is part of the team. Each of us will be responsible to push ourselves to a higher level of professionalism in three areas: 1. Consistent, accurate fulfillment of the client's wishes. 2. Competitive pricing for the quality of services offered. 3. Significant profit made on each event planned.

Company Summary
DFIESTA Pvt. Ltd. Is established as a Partnership firm founded originally on a part-time basis, DFIESTA Pvt. Ltd. is a small business designed to meet the needs of the ever changing social world. New Delhi, India is the current home with plans to expand to branch offices within four years. DFIESTA Pvt. Ltd. Is a staff of 2, with numerous contract vendors, plans events, writes eventplanning products, and trains area students in the art of event planning. DFIESTA Pvt. Ltd. Is invested in the community it resides in. DFIESTA Pvt. Ltd. is, in part, the answer to demands of the social world, on the working family, heavilyburdened office, out-of-town business, or special occasion in need of special recognition. As a business, we understand the needs of public and private organizations. As parents and family members, we understand the needs of setting special time apart from other events in our lives. DFIESTA Pvt. Ltd. strives to accomplish these goals, in New Delhi and eventually other areas of India.

Start-up Summary
Through careful planning on the part of the founders, the start-up costs for DFIESTA Pvt. Ltd. are minimal. It began as a home-based business with little overhead, and it continues to demand fewer outlays of funds as a service-based business. The start-up cost investment funds were assets saved from prior earnings by the owners who did event planning on a part-time basis before establishing themselves as a business. It is the wish of the founders to remain a debt-free establishment. However, recognizing that in reality not all variables are controllable, outside financing is a viable option. Both partners own homes and have a perfect credit rating.

Start-up Requirements
Start-up Expenses Legal Stationery etc. Brochures Consultants Insurance Rent Expensed Equipment Rs.10,000 Rs.15000 Rs.10000 Rs.10000 Rs.5000 Rs.5000 Rs.90000

Other Total Start-up Expenses Start-up Assets Cash Required Start-up Inventory Other Current Assets Long-term Assets Total Assets Total Requirements

Rs.5000 Rs.1,50,000 Rs.1,00,000 Rs.0 Rs.0 Rs.0 Rs.1,00,000 Rs.2,50,000

Start-up Funding
Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets Rs.0 Rs.100000 Rs.0 Rs.100000 Rs.100000 Rs.150000 Rs.100000 Rs.250000

Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Alicia Nolan Other Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities Total Funding Rs.170000 Rs.10000 Rs.0 Rs.180000 (Rs.180000) Rs.30000 Rs.100000 Rs.250000 Rs.70000 Rs.0 Rs.0 Rs.0 Rs.70000

Company Locations and Facilities

DFIESTA Pvt. Ltd. is located inside the city limits of Dwarka, New Delhi, India. It is a home-based business. Most meetings with clients are conducted in social settings, such as restaurants, coffee houses, the client's home, facilities wishing to be used for the event, or over the phone. Although the demand has not yet reached its peak, DFIESTA Pvt. Ltd. will eventually move from its home base into a small office complex, also within the city limits of New Delhi. When the company has reached its finished point, DFIESTA Pvt. Ltd. will have branch offices in New Delhi, Mumbai, and Calcutta & Chennai. The company will maintain a high degree of professionalism. All offices are equipped with the latest in business technology, such as telephone systems, computers, fax machines, email, duplicators, printers, and software. Each location will have a secure storage area for supplies and equipment used in events, such as walkie-talkies, cellular phones, portable fax machines, and laptops.

Products and Services

Although DFIESTA Pvt. Ltd. Is primarily a service business, we also offer products to aid our customers in planning the event themselves. The following products are tools used inside our operation for the best possible results: Party pack: The Party Pack is a complete kit for any party. It includes decorations, lighting effects guide, disposable theme cameras, cutlery, plates, napkins, cups, punch mix (or recipe), snack supplies (or recipe), tablecloths, theme music (where applicable), invitations, thank-you cards, and a step-by-step guide to planning, putting together, and hosting the event. Step-by-Step Guides : These booklets include a calendar to map out the event, a step-by-step guide on what is needed for and how to put together a successful, worry-free event, resource information, popular refreshments with recipes, games, and tips to put their event in the record books. The events available include birthdays for all ages, meetings, retreats, parties, vacations, and special occasion celebrations such as graduations, holidays, showers, weddings, and receptions. Event Planning Software: Due to be released June 2013, this cutting-edge tool will allow the client all the resources and visual aids for their event planning. They will be able to play with decoration themes, listen to theme music, design invitations, thank-you cards, and RSVP cards, use the

interactive planning calendar, and much more. This software will bring their event into the millennium with cutting edge technology that is designed to save time and money. Resources Manual: This valuable guide acts as a review for all the resources located in the surrounding area. A ranking is given to the various services, such as caterers, decorators, disc jockeys, bands, and facilities. This manual gives the client the freedom of making a choice based on experience. Free Event Planners Training for High School and College Students As a member of the Indian community, it is our mission to support our community. Ten hours each month will be devoted to training area students in event planning. This will aid them in planning proms, graduation parties, river clean-ups, homecoming, and other important events. This is a priority of DFIESTA Pvt. Ltd. It will not be cut back as the business grows. DFIESTA Pvt. Ltd. provides event planning in a wide range of applications. We guarantee satisfaction in the areas of appearance, performance, and taste. The following is a sampling of the types of events we plan every year: Meetings, Trainings, and Retreats, Conferences and Workshops, Birthdays, Anniversaries, Graduations and Holidays, Weddings, Receptions, and Showers, Company picnics, banquets, and award ceremonies and any other event that needs to be planned.

Competitive Comparison
DFIESTA Pvt. Ltd., although young, draws from the age-old tradition of going above and beyond what is expected, every time. Our systems for event planning have been drawn up, evaluated, practiced, worked, and reworked to ensure the maximum efficiency while minimizing the possibility of error. We employ local vendors who have the same desire to be the best at what they do, while providing unmatch able services. Thus, we give back to the community by providing jobs outside of our organization. We encourage new and upcoming small businesses that provide a service within our need base to step up to the challenge of being the best through their contract with DFIESTA Pvt. Ltd. Our products will serve the function of aiding those that cannot afford the cost of an event planner. We wish to make our event planning tips available to those who need a helping hand. DFIESTA Pvt. Ltd. is a member of the community. Through event planning, DFIESTA Pvt. Ltd. gets the opportunity to laugh when the community laughs and cry when the community cries, to rejoice when the community rejoices and to help put the pieces back together when things change or begin to fall apart. We care about the things that have meaning in the lives of our neighbors.

Market Segmentation
The breakdown of the market for event planning falls in a wide, very diverse grouping. Individuals as well as organizations demand the services we provide. In order to provide the greatest depth of information, the market segments have been broken down into private and public organizations, and age groups. Private Organizations and Businesses: Private organizations make up the single largest portion of DFIESTA Pvt. Ltd. ' client base. Private organizations such as businesses, corporations, and political parties host the most events on the largest scales; therefore, these events generate larger revenues per event. The majority of larger scale holiday functions will fall under this segment. Public Organizations: Government agencies host many events every year. DFIESTA Pvt. Ltd. hopes to alleviate the pressure of event planning for public employees. The second single largest segment, the public sector, can save money and give back to its community at the same time. These events are moderate in scale with middle to low revenues generated. Emphasis is placed on the visibility of the event for public viewing. The majority of organizational family functions will fall under this segment.

 Age Breakdowns Under 24: Persons under the age of twenty-four (24) using an event planner are rare at best. We hope to tap the early college graduates who have begun their professional careers but have not yet started their families. These events will focus mainly on themes with moderate to high energy appeal. The revenues generated will range from moderate to high, depending on the event. The majority of weddings will fall into this segment. Ages 25-55: The persons that fall into this age group are employed, middle to upper-middle class families. The reason they choose event planners is they are too busy to do it themselves. Therefore, DFIESTA Pvt. Ltd. will be on hand for questions, contact will be moderate in length but occur regularly so as not to disturb the daily life of the families. These events will generate moderate revenues, with a few generating low revenues. The majority of special occasion planning will occur in this market segment. Ages 56 and above: Persons over the age of 55 have reached the turning point of life. Many are retiring, others are celebrating anniversaries of significant years, and still others are seeing that their children's special events are taken care of. These events will generate moderate to high revenues depending upon the income level of the family (direct correlation to social status). Most holiday parties, and other special DFIESTA Pvt. Ltd., such as wedding receptions and reunions, will occur in this market segment.

 Other: This segment has no direct information to compile for a description. It consists of any event planned that does not fit into one of the above categories.

Target Market Segment Strategy

Our target markets are middle to upper-middle class families, couples, individuals, or private and public organizations. We chose these groups because they are most able to afford event planners, and have the least amount of time to spare for event planning in general. Families demand attention, employees are overburdened, and overwhelming detail needed to plan large events are too large a constraint to place on people not trained in the area of event planning. The fast pace of the world we live in leaves little time for extra things we would like to do, like plan events, parties, and social get-togethers. DFIESTA Pvt. Ltd. fills the need by being available to take on the burden of planning so that people can spend time on more important things, like family and friends. The demand for this service can only increase considering the rise in incomes, population, and need for interpersonal relations in the workplace.

Service Business (competitors) Analysis

DFIESTA Pvt. Ltd. is in a unique position of competition. We compete against hotels with conference facilities, conference centers, other event planners both on the large and small scale, persons within an organization who are assigned the task of organizing an event, and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price.

1. Hotels and Conference Centers Strengths: On-site facilities, equipment, and support staff, Ability to transport and house persons for overnight stays, Able to internalize costs of transportation and equipment.

Weakness: Often very expensive, impersonal, rely on unskilled labor for support staff. The error rate is high due to high volume and traffic from other events happening at the same time.

2. Other Event Planners Strengths: Have been in the market longer; have established a reputation and client base. Weakness: Reputation precedes them, no systems-based businesses designed to produce consistent results; focus on smaller events, specialized events are main focused rather than all events; do not have the supporting products to market with, or instead of, event planning services.

3. Employees or Persons wishing to do it themselves Strengths: Internalized cost of planning the event; able to add tiny personalized touches that have meaning within the group or family.

Weakness: Consumes time that could be spent on other things; don't have access to the best prices, services, and other needed resources available.

Strategy and Implementation Summary

MARKETING & COMPETITION We have discussed our client base as being predominately middle to upper-middle class individuals, couples or families, public and private organizations. We must then look at the needs of these markets and cater to them. We promise the same great results, every time. When marketing to individuals, the idea of releasing them from the task, freeing their time for family and friends, and the promise of a worry-free event are the buzz words and concepts. Our marketing is predominantly by word of mouth or visual connection to large events these individuals have participated in or worked at. When marketing to public or private organizations, the idea of greater efficiency for the money and a professional event without error would be the key concept. Groups, especially large ones, do not wish to deal with problems that arise due to oversight on their part. If the guarantee of worry-free, error-free events is available at a cost benefit to them, there really appears to be no better choice.

Sales Strategy
DFIESTA Pvt. Ltd. deals with a diverse market of clients. Within each market segment, closing of sales will differ. Each approach is described as follows: 1. Private and Public Organizations: Sales will be concluded one to two days after the end of the event. A follow-up phone call will be placed informing the client of the total cost, number of attendees, and information about the billing packet that will arrive at their offices. Feedback forms will be included in these packets to ensure the client is being served as they deem appropriate. Form letter thank-you will be sent following each event. 2. Individuals: Sales will be concluded with a follow-up phone call one to two days after the event. The phone call will explain the total cost of the event, number of attendees, and information concerning the billing. Individual parties of any age group are placed on a billing cycle. Invoices will be sent out the 25th of the month and will be due the 10th of the following month. Feedback forms will be included in these packets to ensure the client is being served as they deem appropriate. Thank-you cards will follow each individual event.

Sales Forecast
By beginning on a smaller scale, DFIESTA Pvt. Ltd. has the foresight to grow at a rapid pace to keep up with demand. We wish to maintain a steady rate of sales growth; however, we understand that sales of products and services will vary in different months. As noted in the graph and chart, rapid increases during the holiday season will boost sales, and then allow that growth to level off at a steady rate.

Sales Forecast
Year 1 Sales Private Public Other Total Sales Direct Cost of Sales Private Public Other Subtotal Direct Cost of Sales Rs.206,170 Rs.113,185 Rs.33,794 Rs.353,149 Year 1 Rs.28,864 Rs.11,319 Rs.1,690 Rs.41,872 Rs.276,099 Rs.178,490 Rs.40,081 Rs.494,670 Year 2 Rs.38,654 Rs.17,849 Rs.2,004 Rs.58,507 Rs.299,002 Rs.193,000 Rs.62,777 Rs.554,779 Year 3 Rs.41,860 Rs.19,300 Rs.3,139 Rs.64,299 Year 2 Year 3

Organizational Structure
The management team within DFIESTA Pvt. Ltd. will be small in the beginning. The primary employee is the founder, who plans events, then contracts with caterers, decorators, disc jockeys, and bands to fill out the event. A contract labor site manager will be on hand to work the events as a liaison and vendor coordinator. Thus, there are two main employees with various levels of vendors. When DFIESTA Pvt. Ltd. reaches its expansion goals, each office will have one to two event planners, an office assistant, two to three site managers for the events, and a product and marketing specialist. This team will function as one with constant communication through weekly staff meetings, email, and message boards. All jobs are interrelated. The performance of one affects the performance of the others; therefore, each team member expects nothing but the best from each other. As it functions currently, we see no gaps in the management of this organization. Should DFIESTA Pvt. Ltd. grow beyond its estimated size, more positions in specialized areas will need to be added as well as additional site support and office assistance. To fill these positions, DFIESTA Pvt. Ltd. is looking for energetic, teachable, detail-oriented persons who want the potential to grow and improve their skills within the organization. DFIESTA Pvt. Ltd. wants to be the best; therefore, they will hire those who want to succeed.

Personnel Plan
The following table shows the estimated personnel needs for DFIESTA Pvt. Ltd.

Personnel Plan
Year 1 Event Specialist Site Manager Other Total People Total Payroll 36,000 11,097 8,947 0 56,044 Year 2 40,000 13,750 9,560 0 63,310 Year 3 42,000 14,560 10,000 0 66,560

Financial Plan
Service-based businesses require little funds to start-up, and as they grow and expand, less funds to maintain. The charts that follow will show that investment up front allows DFIESTA Pvt. Ltd. to function debt-free with little overhead. This gives DFIESTA Pvt. Ltd. a quicker break-even point and increased profit margins from the start. As DFIESTA Pvt. Ltd. grows, the debt-free philosophy will be maintained until it is impossible to function during growth periods without financial assistance.

Important Assumptions
Tax rates are noted for information. We carry no loan burden that would be affected by these rates. What hits DFIESTA Pvt. Ltd. the hardest (but not nearly are bad as other service businesses), is the tax rate of 24%, which is nearly one quarter of the total sales. As DFIESTA Pvt. Ltd. continues to grow, these numbers will be reference rather than influence.

General Assumptions
Year 1 Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other 1 10.00% 10.00% 24.00% 0 Year 2 2 10.00% 10.00% 24.00% 0 Year 3 3 10.00% 10.00% 24.00% 0

Break-even Analysis
The break-even point is based on the assumption that we will produce 2 events per month and average approximately Rs.40000 per event. In the current situation, we average more than this assumption for our public and private organization events. These currently make up 15 of the 24 average events hosted per year. The break-even point will appear more rapidly for DFIESTA Pvt. Ltd. than for other types of home-based businesses. Start-up costs are limited to minimal equipment, there is little or no staff to pay in the beginning, and contracted companies will handle any additional equipment required for the planned events.

100000 90000 80000 TC\TR(in Rs.) 70000

Break-even Analysis
yearly Revenue Break-even 19,313 Assumptions:
Series1 Series2

60000
50000 40000 30000 20000 10000 0 May Mar Nov Aug Dec Feb Sep Jan Apr Oct Jun Jul

75000 Average Percent Variable Cost 12% Estimated Yearly Fixed Cost 50000

Months

Projected Profit and Loss

Leading the industry in event planning requires the use of the resources available at the lowest cost. As noted in the table, we spend less money on overhead than other event planners with an outside office or office space in their own facility. This savings allows us to market in creative ways and spend funds on expansion into other areas when the time is right.

Pro Forma Profit and Loss

Year 1 Sales Direct Cost of Sales Other Costs of Sales Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Sales & Marketing & Other Expenses Rs.56,044 Rs.146,013 Rs.63,310 Rs.68,400 Rs.66,560 Rs.73,400 Rs.353,149 Rs.41,872 Rs.196 Rs.42,068 Rs.311,081 88.09% Year 2 Rs.494,670 Rs.58,507 Rs.203 Rs.58,710 Rs.435,960 88.13% Year 3 Rs.554,779 Rs.64,299 Rs.221 Rs.64,520 Rs.490,259 88.37%

Depreciation Leased Equipment Utilities Insurance Rent Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales

Rs.0 Rs.0 Rs.516 Rs.264 Rs.1,440 Rs.0 Rs.0 Rs.204,277 Rs.106,804 Rs.106,804 Rs.406 Rs.25,535 Rs.80,862 22.90%

Rs.0 Rs.0 Rs.750 Rs.750 Rs.1,800 Rs.0 Rs.0 Rs.135,010 Rs.300,950 Rs.300,950 Rs.279 Rs.72,161 Rs.228,510 46.19%

Rs.0 Rs.0 Rs.800 Rs.1,000 Rs.1,800 Rs.0 Rs.0 Rs.143,560 Rs.346,699 Rs.346,699 Rs.362 Rs.83,121 Rs.263,216 47.45%

Projected Cash Flow

Our cash situation is great. Although we begin with little extra cash, our increased growth allows us to make up for lost time. Our cash balance is always above the mark with the cash flow not too far behind. We have no negatives in our cash analysis.

Pro Forma Cash Flow

Year 1 Cash Received Cash from Operations Cash Sales Cash from Receivables Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Rs.0 4,000 Rs.0 Rs.0 Rs.0 Rs.0 1,080 Rs.0 Rs.0 Rs.0 Rs.0 1,080 Rs.0 Rs.0 Rs.0 141,260 178,271 319,531 197,868 283,330 481,198 221,912 327,145 549,057 Year 2 Year 3

Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance

Rs.0 Rs.0 323,531 Year 1 56,044 199,964 256,008 Rs.0 Rs.3,500 Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.259,508 Rs.64,023 Rs.66,323

Rs.0 Rs.0 482,278 Year 2 63,310 209,268 272,578 Rs.0 Rs.500 Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.273,078 Rs.209,200 Rs.275,523

Rs.0 Rs.0 550,137 Year 3 66,560 223,979 290,539 Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.290,539 Rs.259,598 Rs.535,121

Projected Balance Sheet

DFIESTA Pvt. Ltd. is set up for success. According to the numbers, we start out fair and end up amazing. By FY2000, we will be worth over Rs.125,000 with a profit margin of over 30%. We are operating with little to zero debt, boosting the net worth even higher. Our only weakness is the products to be released in FY2000 have not been accounted for as an investment of funds. This will affect the cash flow in a moderate way, and is undetermined how it will affect the profit ratio of the business.

Pro Forma Balance Sheet

Year 1 Assets Current Assets Cash Accounts Receivable Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.0 Rs.66,323 Rs.33,618 Rs.4,991 Rs.0 Rs.104,933 Rs.275,523 Rs.47,090 Rs.6,975 Rs.0 Rs.329,588 Rs.535,121 Rs.52,812 Rs.7,665 Rs.0 Rs.595,598 Year 2 Year 3

Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth

Rs.0 Rs.104,933 Year 1 Rs.21,270 Rs.2,500 Rs.0 Rs.23,770 Rs.0 Rs.23,770 Rs.3,665 (Rs.3,365) Rs.80,862 Rs.81,162 Rs.104,933 Rs.81,162

Rs.0 Rs.329,588 Year 2 Rs.16,836 Rs.3,080 Rs.0 Rs.19,916 Rs.0 Rs.19,916 Rs.3,665 Rs.77,497 Rs.228,510 Rs.309,672 Rs.329,588 Rs.309,672

Rs.0 Rs.595,598 Year 3 Rs.18,550 Rs.4,160 Rs.0 Rs.22,710 Rs.0 Rs.22,710 Rs.3,665 Rs.306,007 Rs.263,216 Rs.572,888 Rs.595,598 Rs.572,888

Business Ratios
Data on our business ratios is shown in the table below. Industry Profile ratios are based on Standard Industry Classification (SIC) Index code 7299.

Ratio Analysis
Year 1 Sales Growth Percent of Total Assets Accounts Receivable Inventory Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities Net Worth Percent of Sales 32.04% 4.76% 0.00% 100.00% 0.00% 100.00% 22.65% 0.00% 22.65% 77.35% 14.29% 2.12% 0.00% 100.00% 0.00% 100.00% 6.04% 0.00% 6.04% 93.96% 8.87% 1.29% 0.00% 100.00% 0.00% 100.00% 3.81% 0.00% 3.81% 96.19% 10.40% 3.83% 48.41% 62.64% 37.36% 100.00% 23.10% 24.97% 48.07% 51.93% 0.00% Year 2 40.07% Year 3 12.15% Industry Profile 11.37%

Sales Gross Margin Selling, General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth Pre-tax Return on Assets Additional Ratios Net Profit Margin Return on Equity Activity Ratios Accounts Receivable Turnover Collection Days Inventory Turnover Accounts Payable Turnover Payment Days Total Asset Turnover

100.00% 88.09% 69.22% 0.51% 30.24% 4.41 4.20 22.65% 131.09% 101.40% Year 1 22.90% 99.63% 6.30 43 10.91 10.40 27 3.37

100.00% 88.13% 35.37% 0.44% 60.84% 16.55 16.20 6.04% 97.09% 91.23% Year 2 46.19% 73.79% 6.30 50 9.78 12.17 34 1.50

100.00% 88.37% 34.65% 0.47% 62.49% 26.23 25.89 3.81% 60.45% 58.15% Year 3 47.45% 45.95% 6.30 55 8.78 12.17 29 0.93

100.00% 100.00% 65.24% 2.43% 4.31% 1.83 1.31 58.52% 7.33% 17.66% n.a n.a n.a n.a n.a n.a n.a n.a

Debt Ratios Debt to Net Worth Current Liab. to Liab. Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout 0.30 23% 2.79 4.35 0.00 0.67 6% 13.83 1.60 0.00 1.07 4% 23.56 0.97 0.00 n.a n.a n.a n.a n.a Rs.81,162 262.90 Rs.309,672 1,078.67 Rs.572,888 957.73 n.a n.a 0.29 1.00 0.06 1.00 0.04 1.00 n.a n.a