Event Management
Event Management
Event Management
What is an Event?
An event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on
the basis of their size, type and context.
Event management is the application of project management to the creation and development of festivals, events and conferences.
Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the
logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and
ensuring a return on investment have become significant drivers for the event industry.
The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and
festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries,
charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise
money or celebrate.
Events like Birthday party, Hen/Stag party, Graduation day, Bachelor's party, Engagement, Wedding, Anniversary, Retirement day, Funeral
etc.
Events like education fair, job fair, workshop, seminar, debate, contest, competition etc.
3) Sports events
Events like Olympics, World Cup, marathons, Wimbledon, wrestling matches etc.
4) Entertainment events
Events like music concerts, fairs, festivals, fashion shows, award functions, celebrity nights, beauty peagents, flash mob, jewellery shows,
stage shows etc.
5) Political events
Events like political procession, demonstration, rally, political functions etc.
6) Corporate events
Events like MICE (meetings, incentives, conferences, exhibitions), product launches, road shows, buyer-seller meet etc.
7) Religious events
Events like religious festivals / fairs, religious procession, Katha, Pravachan, Diwali fair, Dusherra fair etc.
Any event can be turned into a fund raising or cause related event e.g. auctions.
The number of people involved in organizing an event depends upon the size and scale of the event. While organizing a small party may
require only one or two people, organizing a very large event like olympics may require several thousand people. Today, there a number of
people, who have entered the field because they realize the potential of the market where demand and supply is concerned. In fact, the most
profitable aspect of this field is the need for creativity. And that is how and where one earns.
3. He formulates, prepares and implement risk management plan (risks related to event planning and production).
2) Event Coordinator
He is responsible for coordinating with all event professionals and ensures that business operations are efficient and effective.
3) Information Manager
2. He is responsible for the documentation of all business operations carried out pre-event, at-event and post-event.
3. He maintains database of service providers, delegates, guests, organizers, sponsors, partners, clients, target audience, media people and
various govt. departments officials.
4. He formulates, prepares and implements the risk management plan. (risks related to information management like loss of data)
4) Logistic Manager
3. Cargo Insurance
4. He is expected to move goods and merchandise from one destination to the other in the most efficient manner.
6. He formulates, prepares and implements the risk management plan. (risks related to logistic management like cargo theft etc.)
5) Security Manager
1. He is responsible for formulating, preparing and implementing the security plan and strategies. i.e. how to protect delegates, guests, service
providers, organizers, sponsors, partners, clients, target audience, goods and merchandise etc.
3. He formulates, prepares and implements the risk management plan. (risks related to security like stampede, brawl etc)
6) Infrastructure Manager
2. He is responsible for setting up and dismantling the infrastructure for the whole event like:
a. Construction of boundary walls, entrance and exit gates, driveways, walkways and parking lots
b. Construction of AC/Non AC hangers/ halls, seating arrangement, stage design/ set up.
c. Construction of green rooms, staff rooms, storage rooms, power rooms, toilets, sewage systems, stalls, counters, booths and kiosks.
d. He is responsible for setting up electricity, water and phone connections.
3. He formulates, prepares and implements the risk management plan. (risks related to infrastructure management like sudden shortage of
workers, materials, power failure etc)
- Organizers
- Sponsors
- Partners
- Clients
- Supporting Agencies
These people can either be an individual or a company. They either finance the whole event or some of its part or provide some service either
at subsidized rate or for free.
Organizers
An Organizer finances maximum amount of money in an event. Therefore he has maximum control over the event. Among sponsors, principal
sponsor finances maximum amount of money. Depending on the amount of money financed, a sponsor can be a principal sponsor, co-sponsor
or associate sponsor.
Sponsors
Similarly, depending on the type of service financed, a sponsor can be: a venue sponsor, gift sponsor, crown and jewellery sponsor, catering
sponsor, badge sponsor, banner sponsor etc.
Partners
Partners generally provide services either at subsidized rate or for free like media partners (which provide ad space), promotional partners
(which do publicity), logistic partners (which move goods and merchandise from one destination to the other in the most efficient manner).
Media partners can be: a newspaper partner, magazine partner, TV partner, Radio partner, Phone partner, Online partner or Outdoor partner.
Any college, institute or publication can become: a knowledge partner, Research Partner, Scholistic partner, Holistic partner or Academic
Partner to support an event.
Supporting Agencies
Supporting Agencies (either goverment or private) can also support an event by either financing the event or donating some service.
Event Analysis
Before organizing an event, find out whether there is a market (i.e. audience) for your intended event or not. For e.g. you want to organize a
fashion show in Oman. If people there have little or no interest in fashion shows, then it is not a good idea to organize such event there. The
event will fail for sure.
Market Analysis
If there is a market for your intended event, then do market analysis. Market Analysis means finding information about your target audience.
Find out who are your target audience i.e. there age group, sex, qualification, profession, knowledge level, income, status, likings, disliking,
personality, customs, traditions, religion, lifestyle etc.
Knowing your target audience's customs, traditions and religion is very important so that we don’t hurt there customs and religion
unknowingly through our event. For e.g. if you organize a Hindu wedding and serve beef there, then u will be in mortal danger as cow is
considered as a sacred animal in Hindu religion. Similarly serving pork in a Muslim function can bring havoc. Find out where majority of
your target audience live so that you can direct your marketing efforts towards them.
There is no point in advertising across US if your target audience belongs only to New Jersey. In this way you can cut down your advertising
and marketing cost tremendously. Find out what are the desires and expectations of target audience from your intended event. Find out when
(i.e. date and time) and where (i.e. venue) they want the intended event to take place .For this you will have to do survey. All this information
will help you in developing a better event plan.
Competitors' Analysis
It means finding information about your competitors. Find out who are your competitors .i.e. their age, sex, qualifications, knowledge level,
experience in organizing events, turnover, market value, PR (media and corporate contacts) and market share.
Find out how they promote and execute there events. What they do in there events? Why people come to there events? For this you will have
to attend each and every event organized by your competitors and then create an event report. The event report will contain things like
Find out as much information as possible about events organized by your competitors.
Products/Services Research
If you are organizing a corporate event then it is necessary for you as an event manager to do research of the products/ services promoted and
sold by your corporate client.
All this research will later help you in making an effecting promotional campaign for your corporate event.
SWOT Analysis
In SWOT Analysis:
It is a strategic planning tool which is used to identify and analyze the strengths, weaknesses, opportunities and threats involved in your
project. SWOT analysis can also be done on your organization.
Strengths:
These are the attributes of your project/organization which are helpful in achieving project's objectives. For e.g.: experienced event team, high
motivation level, excellent PR, good market share etc.
Weaknesses:
These are those attributes of your project/organization which are harmful in achieving project's objectives. For e.g.: social loafing, lack of
funds, inexperienced event team, low energy level, lack of media and corporate contacts etc.
Opportunities:
These are those external factors which are helpful in achieving the project's objectives. For e.g.: little competition, favorable economic
conditions, support from the local authorities, availability of the state of the art infrastructure etc.
Threats:
These are those external factors which are harmful in achieving the project's objectives. For e.g.: high competition, little or no support from
local authorities, bad weather, poor infrastructure, high lab our rate, unavailability of raw material etc. It is very important that you conduct
SWOT analysis before developing an event plan to develop a strategy which maximizes the potential of strengths and opportunities of your
project and at the same time, minimizes the impact of the weaknesses and threats.
Analysis Report
After conducting market, competitors, product/service research and SWOT analysis, create a report which contain details of all the research
work done by you. Documentation of your research work is important, later for event evaluation. Your analysis report will also help you in
getting sponsorship for your event.
We follow 5 'W's (i.e. Why, What, When, Where, Who) and 1 H' (i.e.How) principle to create an event plan.
Why
'Why' means, why you want to organize the event i.e. event objective.
What do you want to get from the event? For eg: do you want to organize the event to enhance your company's brand image, to increase
company's sales, to promote your client's products/services or to promote a social cause etc.
Defining event objectives at the very start of event planning is very important as it gives you the direction in which you should proceed to
accomplish your objectives. Organizing an event without clear objectives is a huge waste of both time and resources.
What
'What' means what you are going to do in the event i.e. what will be the:
Event Name
What will be the name of the event? For eg: 'Auto Expo 2007".
Keep event theme, preferences and religion of target audience and guests in mind while deciding the menu. If majority of your target audience
are vegetarian, then it is not a good idea to serve non-veg in the event. Similarly if majority of your guests are very health conscious then there
should also be some low calories food items in your menu. You don't want them to go back with an empty stomach.
Also keep climatic conditions into account. Don't serve out of season food items and beverages. Like serving ice cream/cold drink in winter,
food (like spicy food) that provides warmth during summer or food that provides coolness during winter.
Event Profile
What the event is all about? For eg: This event is an International exhibition on new models of Cars and its accessories
Guests Profile
Who will be your chief guest and other guests? Your guest list must include organizers, sponsors, partners, clients and specially media people.
Use your imagination to create good titles to woo your guests. Like 'Guest of honor', star guest etc. Never give special treatment to one
particular guest or guests' group.
Event Theme
Theme means subject. An event can be based on a particular theme like : hollywood, hawaaian, egyptian, balloon, clock, red, white etc.
Theme based events are generally parties or wedding. Like we can have party based on flowers theme. Such type of parties are known as
theme parties. In a theme party, everything from dress code, decoration, games, music, gifts, favors to food and beverages are based on a
particular theme.
Service Providers
Who will be your service providers? Any professional providing any type of service in lieu of money is a service provider. For e.g.: DJ,
anchor, florist, videographer, photographer, make up artist, performers, decorator, models, technicians, usher etc.
Obligations
These are the compulsions on the guests like dress code or the knowledge of salsa dance.
Type of Entry
Decide how will be the entry. Entry will be by ticket, pass or through invitation only.
Favors
These are the gifts given to guests. We can give gifts to guests when they enter a party, when they win a game or when they leave the party.
Entry fees
What will be the entry fees? If you are going to charge entry fees, then be prepared to pay entertainment tax. Your entry fees should be
according to your target audience's status. If you overcharge you won’t get any audience.
Event Highlights
These are those activities which you do to catch your taget audience and media's attention. Like inagrauation of your fashion show by Tom
Cruise, performance by Latin singer Shakira or display of the world most expensive car etc.
Promotional Campaign
How you are going to promote your event, organizers, sponsors, partners and clients pre-event, at-event and post-event.
Programe Menu
It is the list of various activities that will occur as a part of the event. Sample Programe Menu of a Conference.
Event Budget
To determine your event budget find out what will be the cost for producing and marketing the event. To determine production cost, create a
list of logistics used in the event and then sum up there hiring/usage cost. You can determine marketing cost on the basis of historical data like
past advertising expenditure for same or similar events.If you are a first timer, then take help from an ad agency. On the basis of production
and marketing cost, determine your operating cost (i.e. cost to run the business). On the basis of operating cost decide your own fees and the
staff salary.
If you are organizing event for a client, then the client will bear the production and marketing cost of the event. If you are organizing your
own event then you will bear the production and marketing cost. As an event manager, you must be able to recover your production,
marketing and operating costs plus you must be able to make considerable profit also. Developing event budget and managing cash flow pre-
event, at-event and post event is quite difficult and requires help from an experienced professional. Better leave this job to an Accountant if
you are organizing
When
When you are going to organize the event (i.e. date and time)? Keep following things in mind while selecting date and time for the event:
1) Select date and time according to target audience convenience and availability. For e.g.: don't organize events during work days,
examination days or festival times. The best time to organize events is during weekends like Saturday or Sunday.
2) Make sure that your event's date and time, don't clash with other event's date and time specially bigger event's date and time. For e.g.: it is
not a good idea to organize your music concert on a day when there is Bon Jovi concert.
3) Keep climatic conditions into mind while selecting date and time for your event. It can be disastrous to organize event outdoor on a day
when the weather is stormy or heavy rain is expected. Here you can take help of your own experience if you are familiar with the climatic
conditions of the region where you intend to organize the event or you can take the help of the meteorological department for the weather
forecast. Find out how the weather will be on the day of your event.
Where
Where you are going to organize the event (i.e. venue)? Check out the venue selection tips.
Who
Who will be your organizers, sponsors, partners, clients and target audience? How many target audience you are expecting to visit the event
and why? You must have very good reason to this 'Why' as you will have to convince your prospective organizers and sponsors that why
particular number of people will attend the event.
How
How exactly are you going to market and produce the event.
Conference Planning
An Example:
Keep following things in mind while selecting a venue for your event:
4) Climatic Conditions
5) Venue History
6) Venue Services
Before hiring a venue check out the number of services provided by the venue like:
Parking facility
Security Arrangements
Venue Staff
Restrictions
Additional Services
7) Venue Fees
Q5) What is the price range for a seated/buffet lunch and dinner?
Q8) What is your cost per person and per food item?
Q10) What are your fees and how do you charge for providing additional services?
Such as floral decoration, fireworks, audio-visual aids; staging, lighting, props, decor for event production etc.
8) Venue Inspection
10) Contracting the Venue
What is a Contract?
What is an Agreement?
1.) The agreement has been made between two or more parties who are legally competent and authorized to enter into a contract. For e.g. you
can not enter into a contract with a minor.
2.) The agreement has been made on the free will of the parties. Free will means, the agreement has been made:
- Without any undue influence i.e. party in the dominating position didn't take advantage of its position or authority to get consent from the
other party.
- Not by mistake. You can declare a contract as Null and Void if your are able to prove in the court of law that the agreement has not been
made on the free will or the other party is not authorized or legally competent to enter into a contract.
3.) The contract contains consideration (i.e. benefits and detriments). A contract without detriments (i.e. damages and harms) is legally
insignificant.For e.g. if your contract doesn’t contain the penalty/compensation if a certain clause is violated, then it has no significance.
4.) The objects and consideration in the contract are not lawful either wholly or in parts. For e.g. the following contract is considered to be
void: 'After getting payment of US $ 1.22 million from Black Rose Corporation you will kill person 'A' or you will do a robbery on our
behalf.'
Most companies follow a budget format or event management system, wherein all the figures are placed and aggregates made. Almost every
company has on board a Financial or Accounting head, who is responsible for preparing the budget, as well as supervising the entire event
execution process to ensure that all is happening within the figures mentioned.
When preparing an event management budget, usually one maintains a margin of 5% to 15%, which is also called the buffer margin, just in
case the budget exceeds the actuals placed on paper. It is important for the event manager, or marketing manager to provide the budget to
potential sponsors, so that they can decided how much, or which section of the event they would prefer to sponsor in order to gain maximum
mileage. For instance, there are some companies who decide to sponsor the entire ground for the event, while other companies pay for the
printing of tickets and other material. The amount a company is ready to sponsor decides the kind of mileage they are given.
The budget not only provides facts and figures with regards to the expenses, but also the potential returns the company can gain from the
event. This would include expected ticket sales, as well as amount that can be received from sponsors. The entire plan of an event is in its
budget. It is the very backbone of any event, or no matter what scale or type. It is more like a pre-event balance sheet.
Event Hosting
There are varied types of events that are hosted every now and then. And because of the number of companies and the event hosting at varied
levels, they are being categorized into varied types and levels. The categories are based on the event management services in India, which
include the following: Business events: These are events that promote the varied objectives of a business venture, which includes launches and
promotional events; also termed as brand building and brand promoting. There are also certain events for the employees of a business venture,
in order to motivate them from time-to-time. Corporate events: Corporate events primarily include those of the corporate houses mainly for
the benefit of their employees, as well as clients and customers.
Management Functions
Corporate Communications
Training
Marketing
Employee Relations
Customer Relations
Cause-Related events :
This is related to events pertaining to raising funds for victims of varied large-scale disasters. For instance, a concert for the benefit of the
earthquake victims of Gujarat.
Fundraising events :
This includes events for charitable reasons that are mainly organized for varied reasons, which include:
To attract revenue
To garner support
To spread awareness
These events are hosted in order to bring together vendors and consumers. These events are basically hosted in order to bring together people
who are interested in viewing or knowing about the:
Available products and services
Gain a complete understanding of all the players in the related industry
Entertainment events :
This type of event is hosted purely for entertainment reasons. Large companies generally sponsor or have such events organized in order to
reach their target audience directly.
Festive events :
These are events hosted for the public in general, so that there can be mass gatherings to celebrate festivals. For instance, the nine-day event
during Navratri.
Government events :
These are generally the political rallies hosted by political parties, communities or others involved in the government and general politics.
These are usually hosted by companies or association as a common ground for people to come together and exchange information, debate on
and discuss varied issues, take a consensus or decision, to educate the participants and a means to build relations.
These are events that are hosted usually to commemorate cultural, religious, communal or societal occasion.
Sporting events :
Event Marketing
Note: Before creating a promotional campaign get the basic idea of some business and marketing terms.
Why you want to advertise? What is your objective of advertising? What do you want to get through advertising? For e.g
- You want to advertise to get sponsors and clients for your events
How you are going to promote your event company, your organizers, your sponsors, your clients and your partners, pre-event, at-event and
post-event. Before I go any further, let's get an idea of what is media and what is media vehicle.
Media refers to various means of communications. Broadly speaking there are five categories of media: Print, Electronic, outdoor, Transit
and Miscellaneous media. Print media includes: newspapers, magazines, press releases, tickets, passes, invitations, banners, posters etc.
Electronic media includes TV, Radio, Internet, Telephone, electronic signage etc. Outdoor Media includes Hoardings, Billboards, and
Balloons etc. Transit Media includes promotion through cars, cabs, buses, trucks, trains, planes etc. Miscellaneous media includes everything
else like: events, word of mouth publicity etc.
Media vehicle is a specific medium. For e.g. if 'Internet' is media, then MySpace, Facebook, Twitter, Google, Yahoo etc are media vehicles.
If 'TV' is a media, then specific TV program like 'Celebrity Apprentice' is a media vehicle. Similarly if magazine is a media, then specific
magazine say 'playboy' is a media vehicle.
1. Promote your event, sponsors and clients through newspapers ads, magazines ads, trade journals, press releases, tickets, passes, invitations,
banners and posters.
2. Imprint you sponsor/client's company name and logo on your staff's shirts and caps and on the pens, diary, gifts, exhibitors' manual and
other promotional materials.
1. Promote your event, sponsors and clients through TV and Radio Commercials
2. Provide free ad space on your company's website where your sponsors and clients can promote their products and services for particular
period of time.
3. Develop an event website just to promote your upcoming event and provide a facility for online registration. All the details regarding the
event must be available on the website. For e.g. if your event name is say 'spark2009', then come up with a website like www.spark2009.com
4. Use electronic signage like visual display signage, Plasma Screen, LCD Screen, LED Screen, Projection Screen, Video Walls etc to
promote your sponsors and clients.
2. Mobile billboards, mobile LED Display and caravan can also be used for promotion.
An event is full of uncertainties like power failure, equipment failure, medical emergency, brawl, stampede, fire, sponsorship withdrawal, last
minute turned down by an artist etc. How will you deal with all these contingencies without a well thought out risk management plan.
Risk management is done at each and every stage of event production. For e.g. when risk management is done in the information management
field, then it deals with loss of data due to data theft or hard disk crash. When risk management is done in the security management field, then
it deals with brawl, stampede, medical emergency, accidental fire etc.
Similarly there are risks associated with: human resource, finance, marketing, quality management, attendees, food and beverages
management, programs, technical management, infrastructure, logistic, procurement and team management.
Step 3: Determine the possibility of occurrence of the risk and the severity of the consequences if the risk does happen. For e.g.
*Risk Avoidance
Avoid those elements and activities which could carry a risk.
*Risk Retention
Accept some or all the consequences associated with a particular risk.
*Risk Transfer
Transfer the risk to a third party. For e.g. transferring the event security responsibility to a security agency.
*Risk Reduction
Reduce the risk associated with a particular element or activity by developing an effective contingency action plan.
For small or local events you can do logistic management all by yourself. But for large events, especially national level or international level
events you will have to take the services of a logistic manager (also known as clearing and forwarding agent).
7) Cargo consolidation
10) Formulation, preparation and implementation of a risk management plan i.e. risks related to logistic management like cargo theft.
A logistic manager is expert in all the aforesaid areas. He has extensive knowledge of the rules, regulations, policies, procedures and
documentation necessary to import, export or move goods and merchandise. He has extensive knowledge of the transportation cost, custom
clearance, banking practices etc. Therefore he is indispensable for national or international level events.
Event management is a multi million dollar industry which is growing at the rate of 150% per annum with events being hosted almost daily.
Organzing a perfectly synchronized, well planned, well conducted and memorable event, requires the supervision and services of well trained
and experienced event professionals. Therefore event management companies are always on a look out for event professionals.
The success of an event manger depends upon how well he organized the event and up to which extent he is able to achieve event and
marketing objectives.
The salary of an event manager depends upon his qualification, amount of exposure to events, media and corporate contacts. Working as an
entrepreneur after two or three years of work experience is strongly recommended. If you can give value for money to your sponsors than sky
is the limit for your income.
There is no minimum qualification requirement to become an event manager for non-corporate events. Any person with strong organizational
skills and excellent PR Skills can organize non-corporate events.
However for organizing corporate events a degree/diploma in event management, PR, tourism, hospitality management, business
administration or marketing is a must. This is because corporate events are organized to promote and sell company's products or services or to
build/enhance its brand image.
A person with 2-3 years of work experience in the field of sales/marketing can also organize corporate events without any formal education in
event management or business administration.
Event manager
The event manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the
event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and
communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This
includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-
dimensional profession.
The event manager may become involved at the early initiation stages of the event. If the event manager has budget responsibilities at this
early stage they may be termed an event or production executive. The early stages include:
Site surveying
Client Service
Brief clarification
Budget drafting
Cash flow management
Supply chain identification
Procurement
Scheduling
Site design
Technical design
Health & Safety
An event manager who becomes involved closer to the event will often have a more limited brief. The key disciplines closer to the event are:
Education
There are an increasing number of universities which offer Graduate Degree/Diploma in Event Management, especially in the UK where they
have been quick to catch on to the new interest and many are now offering certificate, diploma, degree and masters degree coursework. In the
Netherlands - Rotterdam - EuroCollege University of Professional Education offers Hospitality & Events Management. In India National
Academy of Event Management & Development - NAEMD offers Diploma & Post Graduate Diploma in Event Management, National
Institute of Event Management - NIEM, Event Management Development Institute - EMDI and Amity University also offer courses on event
management.
In addition to these academic courses, there are many associations and societies that provide courses on the various aspects of the industry.
Study includes organizational skills, technical knowledge, P.R., marketing, advertising, catering, logistics, decor, glamor identity, human
relations, study of law and licenses, risk management, budgeting, study of allied industries like television, other media and several other areas.
1. Event Management
2. Event Management Consultancy
3. Hotel, travel and hospitality Industries
4. Advertising Agencies
5. Public Relations Firms
6. Corporations
7. News Media
8. Non-profit organization
9. Integrated Marketing & Communications
10. Event Budgeting and Accounting
Want to start an event management company? Wish to earn those great bucks? First make sure you know where you are
You are heading into event planning business where you will need solid social networking and business development skills to survive. Your
success in this business will depend upon, not only on your experience and knowledge level but also on your contacts (public relations),
negotiating, marketing and entrepreneur skills.
Here I should assume that you have been working in the event industry (or sales or marketing industry) for the last couple of years (at least 2
years) and that now you are confident you can find clients for yourself.
Just like in any other business, there are certain skills which you must have in you, if you wish to succeed in the event planning business:
Wedding Logistics
Wedding Interview
1) Event Soft
This software facilitates event planning and scheduling.
2) Event Pro
It provides tool to manage your events like booking facility, reminders, database support, security rights, professionally designed reports etc.
3) Thriva
It provides online event registration, payment processing and other facilities to event management companies.
4) Regonline
It is also an online event registration software through which you can create online registration forms, develop event websites to promote your
event, accept online payments, send confirmations and reminders, run reports, print badges etc.
5) Symphony
Through this software you can do online attendee registration, speaker management, payment processing, custom reporting, access and share
latest information etc.
i) PartyTheme.biz
ii) PartyCity.com
iii) BirthdayPartySupply.us
iv) ThemePartiesNmore.com
v) PoshPartyBox.com
vi) PrettyPartyPlace.com
vii) AmazingPartyThemes.com
viii) Graduation-Invitations-Graduation-Party.com
It is comprised of over 4,000 professionals in over 35 countries representing special event producers (from festivals to trade shows), caterers,
decorators, florists, destination management companies, rental companies, special effects experts, tent suppliers, audio-visual technicians,
party and convention coordinators, balloon artists, educators, journalists, hotel sales managers, specialty entertainers, convention center
managers etc.
The solid peer network ISES provides helps special events professionals produce outstanding results for clients while establishing positive
working relationships with other event colleagues.
8) Eventia
It is recognised as the official trade body of the events and live marketing industry in UK providing leadership and representation on
important issues to Government, regulators and the corporate community.
1) 360 degrees
(Launch events, Conferences & Seminars, Conventions, Trade (B2B) Events , TV Events, Film Entertainment & Award Nights , Press
Events , Brand Promotions , Sales Promotions, Consumer Promotions , Retail Promotions , Rural Promotions , Road shows)
2) Percept D Mark
(Celebrity management, Stage shows, Fashion shows, Wedding management, Conferences, brand promotion, Product launches, Mrs. India
World, Mrs. world pea gent, Golf Event Management. Provides complete movie and entertainment related solutions to film production houses
and corporates.)
5) Cineyug Entertainment
7) Sita Conferences
(International Conferences and Exhibitions)
8) E-Factor
(weddings, concerts, International Conferences, Seminars, Television Based Events, Exhibitions, special occasions, corporate events, Road
Shows)
9) Sercon
(Exhibitions, Conventions, Conferences, seminars, Golf Events, Hospitality Events, Road Shows, Brand Promotion, Product launches,
Incentives. Special Event: Swarn Sambandh)
12) Fountainhead
One of the key components of any event management companies are its ability to markets its services, as well as the event at hand. In fact,
today, there is a wide range of event management services in India that include:
In fact, today, there is a wide range of event management services in India that include:
Corporate events
Weddings
Entertainers
Artist and celebrity management
Children’s birthdays
General events
Sets and stages for performances
DJ’s
Event staffing
Event consultation
Promotional events
Launches
Road Shows
Rural Events
Advertising events
Marketing events
Political events
Exhibitions and trade shows
Event management marketing is also known as ‘event management sponsorship’, as well as less commonly known as ‘lifestyle marketing’.
This is an ever-growing domain in event management. In India, marketing of event billing amounts to over 100 Crores, per year. In fact, this
is reported to be an underestimation of the actual worth of the industry. The event marketing is spread across a broad base of varied events.
The growing trend in marketing of events is largely attributed to its ability to get through all the advertising clutter in order to reach out to the
consumers. This includes other vital audience segment, too. All this needs to be done in an impactful way. The marketing can be done at
varied levels, and so those involved in this segment of event management need to be creative and be fully aware of the goals of the event, so
to speak.
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