Apollo: Retreading Material and Retreaded Tyres
Apollo: Retreading Material and Retreaded Tyres
of tyres since its inception in 1972. Over the years, the company has grown manifold, establishing its footprint across the globe. The company has manufacturing presence in Asia, Europe and Africa, with 9 modern tyre facilities and exports to over 118 countries. Powered by its key brands Apollo, Dunlop (brand rights for 32 African countries) and Vredestein, the company offers a comprehensive product portfolio spread across passenger car, light truck, truck-bus, off highway and bicycle tyres, retreading material and retreaded tyres. At the end of its financial year on March 31, 2012, Apollo Tyres had clocked a turnover of US$ 2.5 billion, backed by a global workforce of approximately 16000 employees. Apollo Tyres Ltd is traded in India on the Bombay, National and Kochi Stock Exchanges, with 53.06% of shares held by the public, government entities, banks and financial institutions as on June 30, 2012.
Various brands owned by Apollo When Apollo Tyres was established in 1972, it was a single brand enterprise. Over the years, as the organisation grew and expanded its footprint across geographies, several brands either joined or were born into its fold. Today, the company owns 6 key brands Apollo, Dunlop (brand rights for 32 African countries), Kaizen, Maloya, Regal and Vredestein. While brands Apollo, Dunlop and Vredestein comprise of tyres across categories -from passenger and commercial vehicles to off highway tyres, the remaining 3 brands are more product category specific. Regal and Kaizen focus on the truck-bus tyre segment while Maloya continues to operate within the passenger vehicle tyre category.
Each brand from the company is equipped with its own distinctive visual language and targetted at a specific customer need. This approach has enabled Apollo Tyres to provide a wide range of products for various applications, across geographies ending with a delighted customer.
Our Business As a leading global competitor in the tire industry, Cooper Tire & Rubber Company, together with its affiliates, subsidiaries and joint ventures has manufacturing facilities on three continents, sales and distribution networks around the world and products that meet and exceed the demands of the world's most dynamic markets. The Cooper family of companies has millions of Cooper produced tires on vehicles around the world, making our products an important difference to the quality of peoples everyday lives. Company Background
Primary focus is passenger car and light vehicle replacement tires in North America
The 11th largest global tire manufacturer The fourth largest tire manufacturer in the U.S. Market share in the U.S. is 14 percent in the light vehicle replacement market
The seventh largest truck and bus radial tire manufacturer in China
Parent Company Cooper Tire & Rubber Company, Findlay, Ohio Roy Armes, Chairman, CEO and President Company Financials In 2012, Cooper reported revenues of $4.2 billion.
Cooper tire and Rubber Company Employes Cooper employs nearly 13,000 people around the world. Brands Cooper, Mastercraft, Dean, Starfire, Roadmaster, Avon Tyres, Mickey Thompson, Dick Cepek, Chenshan, Austone, Fortune and Mentor. Vision Statement Together around the world. One team ... One goal: Creating superior value for our customers, employees, partners and shareholders. Strategic Imperatives Key imperatives of Cooper's strategic plan:
Develop a competitive cost structure and improve profitability Drive top-line profitable growth Build organizational capabilities
Retail Partners Tires are distributed through independent dealers, regional retailers, wholesalers and national retailer\ THE COOPER WAY The company relies on a standard of excellence we call "The Cooper Way," which provides the guiding principles of the organization. Collectively, our philosophies and beliefs define who we are as a company. They are the foundation for every business decision we make. The following paragraphs
detail the core values and principles of The Cooper Way and how it guides every action that we take and shapes our culture with every tire we produce.
Help Each Other Succeed Every day, we help each other succeed. We're people-focused and build strong relationships. We act for the company's collective good. We encourage one another and help others learn and develop. Have Engaged Communication We practice engaged communications, focusing on being open, candid, timely in sharing news and listening to make sure we understand. Be Agile We're agile. We implement the right change at the right time, take risks, continue learning and value creativity and innovation. We never give up. Provide World-Class Customer Service We provide world-class customer service, delivering exceptional value through great products and services. We're committed to our customer's success and seek what's best for both of us. We honor our commitments. In short, we're the best tire company to do business with a phrase you'll hear again and again here at Cooper. Be Results Focused
We're also results focused. We generate aggressive plans, based on the facts then relentlessly implement those plans. We align our people, customers, strategy and processes. We're personally accountable, tenacious problem solvers, who eliminate waste at every opportunity. Do the Right Thing Finally, we do the right thing. We provide high-quality products, and we promote and practice safe behavior. We use Cooper money and resources wisely. We earn respect, trust each other, and show respect for the culture and customs of all nations. We act with integrity, as good community citizens, and we seek diversity of thoughts, experience and ideas. Taken together, these statements form the Cooper creed: The Cooper Way.