IIFL

Products Equities, Mutual Funds, Fixed Income products and Structured products. Sovereign, Corporate and Collateralizes Debt.

Services Invest Online postal for online investment in Mutual Finds, IPOs etc. Access to customer service team through various media like toll-free lines, emails and Internetmessenger chat for instant query resolution

AUM 400 bn of Assets under Advice (AuA) Number of Clients The group caters to a client base exceeding 7,000 families, over a variety of mediums viz. online, over the phone and at their branches. Branches A network of over 2,500 business locations spread over more than 500 cities and towns across India Countries Their Global footprint extends across geographies with offices in New York, Mauritius and Dubai. Regional Coverage IIFL has a Corporate offices and Registered offices in all the main cities all over India. So its regional coverage of India is extensive. Segment covered High Netwoth Individuals(HNIs) and Corporate clients Investment Process At IIFL they focus on Advisors of Insurance and post office, Tax consultants and CAs for making subbroker. The executives of India Infoline explain various new schemes of investment to the sub-brokers with its objective, risk factors and expected return. Sub-brokers work as intermediary between consumer and company. They explain the various schemes and products to the customer and in turn send filled forms, queries, amount of investment etc. back to the company. Customer Involvement

Customer involvement at every level of the process is encouraged by the company. The company manages 5 significant constituents - platform, product, processes and propositions - that go into successful wealth management and advisory services. Marketing Channels India Infoline uses one level marketing channel for investment product distribution. Sub-brokers work as intermediary between consumer and company. Company has both forward and backward flow of activity through channel. Company distributes stationery, brokerage, and information forward to its subbroker. The sub-brokers send filled forms, queries, amount of investment etc. back to the company. Marketing Strategies The objective of advertising of India Infoline is to create awareness about services of India Infoline among investors and sub-brokers. India Infoline also publishes its weekly Stock Market Newsletter Market Mantra

Customer Satisfaction Market positioning statements of India Infoline are At India Infoline we give you single window service and We also ensure your comfort. So, India Infoline focus on the consumers who prefer almost all investment activities at same place by providing number of various financial services. At India Infoline a person can purchase or sell shares, debentures etc. and at the same place also demat it. India Infoline also provides other investment option to the same person at same place like Mutual Fund, Insurance, Fixed Deposit, and Bonds etc. and help the person in designing his portfolio. By this way India Infoline provides comfort to its customers.

Anand Rathi
Products Equities I Bonds I Mutual Funds I Derivatives Managed Investment Services / PMS Commodities FX Trading Life Insurance General Insurance Alternative Assets - Private Equity Funds - Structured Products - Real Estate Oppurtunities Fund Special Situation Oppurtunities

Offshore Structures & Global Investments

Services AUM Over USD 300 million Number of Clients Over 15000 clients Branches Pan India Presence across 750 locations Countries It has international presence through offices in Dubai and Bangkok. Regional Coverage Anand Rathi has a strong foothold in most of the major financial hubs and metros in North, West and South India while it is yet to tap into the customer base of Eastern India. Segment covered Ultra - rich segment of Individuals, Private Clients, Corporates and Institutions Investment Process The hierarchy followed in the private wealth management segment in Anand Rathi is Product Expert, Investment Broker, Investment Advisor, Relationship Manager, Wealth Planner and Personal CFO according to increasing responsibility and powers in decision making as also clients with a bigger amount of wealth to be managed. Customer Involvement Their belief is that there is a spark in every person that distinguishes him as an individual, and defines his aspirations and goals. A Wealth Management solution for every individual is therefore unique. They also Creation of a customized financial strategy Diversification of assets based on a formal process of asset allocation Active tracking, monitoring and review of portfolios Creation of private trusts Tax planning Estate planning Structuring of family wealth

belive that customer deserves a customized solution for managing his wealth that is specific to his needs and not a generic template based offering. Marketing Channels Word of Mouth. Ads in magazines and Internet sites. Leading financial newspapers.

Marketing Strategies The main marketing strategy is Word Of mouth. As the target group is HNIs the most important aspect of marketing is to create relationship confidence and trust. This is done through Word of mouth. And another strategy is reviews about new stocks and events in the financial world in leading newspapers. Customer Satisfaction Anand Rathi has been ranked Best Overall Private Bank in India by Asiamoney in their 2012 polls. Asiamoney Polls is a unique survey run by Asia's regional financial publication that surveys the end-user i.e. clients. It is the leading and definitive industry survey in the region. This award came their way because of the goodwill, support and patronage of their clients and the trust they placed in Anand Rathi and its advisory.

Kotak Wealth Management

Services Wealth Advisory and Investment Services Banking and Credit Estate Planning Services Consolidated Reporting Professional, Taxation and Administrative Services Family Office Services

AUM
Kotak Wealths asset under management currently stood at $3.4 billion (Rs 15000 crore)

Number of Clients Kotak provides financial advice and manages wealth for 40% of Indias top 100 families Branches Kotak has offices spread across 9 cities in India. Countries Kotak has its footprints in UK as well as various countries in Asia in collaboration with other banks of financial Institutions. Regional Coverage Kotak has its offices in major metros and financial hubs in India as well as branches in all tier 2 cities giving it a wide as well as deep penetration in India Segment covered Entrepreneurs Business families Employed professionals.

Investment Process Understanding our needs Formulating the Investment policy Developing and Implementing Ongoing active portfolio Open architecture model

Customer Involvement The advisors from Kotak wealth management sit with the customer and first decide the risk class he belongs to then with their help of their advisors the customer is involved in the selection of the components in his portfolio. Marketing Channels TV advertising Publishing reports and articles in partnership with CRISIL

News views and expert comments and advise on investment and portfolio as also various stocks in public media like newspapers and news channels.

Marketing Strategies Kotak, can recognise that financial needs vary, not just amongst individuals, but across the different stages of our life. They have years of experience in helping people put together an investment portfolio that works best for them Customer Satisfaction The company is differentiated because of its proven ability to deliver outstanding value to its customers through high customer empathy and understanding, lifetime of exceptional service and suite of products that best leverage the combined prowess of Returns and Long Term Savings - the two key elements that determine any winning portfolio

Angel Broking
Products Angel offers professional Portfolio Management Service (PMS) to HNIs who seek customized solutions to realize their investment goals. Their Portfolio Managers are equipped to design an investment portfolio across various investment avenues like Equities, Fixed Deposits, Bonds etc. in sync with our unique needs. Two of the main portfolios offered by them are:
Angel Evergreen Large Cap Portfolio Angel Lotus Portfoli

Services

Online-Access to Portfolio Login Id and Password Monthly fund performance and fund manager s views on e-mails Quarterly performance report statement in a new form CA certified Profit & Loss account and Balance Sheet of investments Dedicated fund coordinator for fund-related queries Centralized team of service coordinators for hassle-free servicing

Event-based interaction with fund management team Servicing from large network of branches across India

AUM Over USD 150 million Number of Clients Total number of clients: above 6000 Branches Angel Broking has more than 100 branches all over the country. Countries Angel Broking is operational in India Regional Coverage It majorly concentrates on Maharashtra and Gujarat but has offices all over India in all metro cities as well as trier 2 cities Segment covered The clients can be Individuals or Institutions entities with high net worth. Ideal for investors who:

Looking to invest in asset classes like equity, fixed income, structured products etc Desire personalised investment solutions Desire longterm wealth creation Appreciate a high level of service

Investment Process Investment Advisory process at Angel starts with an understanding of each investors risk Appetite and Expectations, thus guiding them accordingly. Customers can seek guidance on stocks in their portfolio and can get proactive advice for timely entry and exit in thoroughly researched companies.They also provide their customers with regular portfolio restructuring services based on sound Investment themes identified by their fundamental research team.

Customer Involvement Since Angel Broking offers only Discretionary Portfolio management Services, the discretion to invest primarily lies with the Portfolio Manager. Marketing Channels Marketing Strategies It is positioned as a Complete Investment and Stock trading Solutions Tagline is Service truly personalized

Customer Satisfaction

Investment in companies that have a strong competitive advantage over their peers Well laid-out investment philosophy Pro-active management of funds Dedicated Relationship Manager Quarterly newsletter from fund management team Committed parentage Minimum Investment:Rs. 25lacs and Multiples of Rs 1 thereof Mode- Either Cheque payment or Stock Transfer or combination thereof

ASK
Products

MUTUAL FUNDS o Equity o Debt o Money Market

FIXED INCOME o Bonds o Debentures

PORTFOLIO MANAGEMENT SERVICES o Discretionary o Non Discretionary

RISK MANAGEMENT o Life Insurance o General Insurance ALTERNATIVE INVESTMENTS o Real Estate o Art Advisory o Structured Products

WEALTH SOLUTIONS o Tax Planning o Estate Planning o Trust Services

ASK Offerings Growth Portfolio: ASKIMs Flagship offering. Predominantly a large-cap portfolio with minimum 70% exposure to Nifty stocks. Life Portfolio: High quality Blue Chip portfolio. Consistent operating history, strong operating cash flows, low capital intensity, high ROCE companies leading to high dividend payouts. No cyclical companies. Indian Entrepreneur Portfolio: Invests in Entrepreneur run and / or family owned businesses Strategic Portfolio Concentrated portfolio of 7 to 10 stocks. Significant price-value gap is targeted. India Select Portfolio: A 20 stock multicap strategy which focuses equally on 4 key attributes of Size of the opportunity, Quality of business, Earnings growth and Value. MNC Fund Portfolio: To participate in the growth offered by high quality multinationals with an aim to achieve superior compounding over the long term.

Services The company offers three distinct financial services Wealth Advisory (WA), Wealth Management (WM) and Family Office (FO).

ASK Wealth Advisory services are tailored to meet its clients needs by devising a roadmap to help them meet their life goals. ASK Wealth Management is a service provided to those clients who want to start a relationship on a productised basis, and then scale it up to a level where they avail of wealth advisory service as well. ASK Family Office is a unique service that provides comprehensive financial affairs management for families holding significant financial resources.

AUM Over USD 250 million Number of Clients Over 12000 clients Branches It has 9 main offices all over the country. Countries Apart from India ASK group has an office in Dubai also for offshore clients. Regional Coverage There are offices all over India but concentration is high in southern India. There are very few branches in East India Segment covered

Investment Process Financial Health Diagnostics: This step consists of making a customised financial plan for an individual client Portfolio Consultation: This is a step where recommendations are given, post a detailed review of the existing portfolio Implementation and Monitoring: This step essentially involves construction of recommended investment portfolio. The portfolio is continuously tracked to keep a check on recommended asset allocation for a client. Rebalancing of portfolios, where there is deviation from recommended allocation is achieved through system driven alerts and triggers. Tactical (short term) and strategic (long term) calls are taken on client portfolio through active portfolio management.

Customer Involvement Marketing Channels Marketing Strategies Customer Satisfaction

Reliance
Products Equities Commodities Derivatives Offshore Investments Mutual Funds IPOs NFOs

Services AUM Assets under Management are in excess of USD 900 million Number of Clients Clients with Reliance Money Wealth Management are in exess of 20000 Branches It has a network of 2000 plus retail outlets in India which is spread all over the country Countries The wealth management services of Reliance Money is also available to the 25 million NRIs and PIOs (person of Indian origins) through its overseas offices in the UAE, Oman and Hong Kong. The company has expanded its operations in over 15 countries spread across Europe (London), North Africa, the Middle East and South East Asia. Retirement Planning Financial Planning Tax Saving Children Future Planning

Regional Coverage The branches of Segment covered Investment Process Customer Involvement Marketing Channels Marketing Strategies Customer Satisfaction

Motilal Oswal Products Equity Debt Instruments/ Bonds Derivatives Mutual Funds

Services Investment Advisory Committee Product Due Diligence Adherence & Governance to your risk profile Investment Banking Services Relationship Measurement Benchmarks Institutional Research Personalized Investment Strategies Credit Solutions

AUM USD 16 mn Number of Clients 4800 Branches 16 branches and it operated throuch franchisees in tier 2 cities Countries Open to strategic alliances to get a footing in International Market. Regional Coverage It has a deep penetration and many offices in Western and Southern India. But in northern and eastern part of the country the penetration is to a lesser extent Segment covered

Investment Process Appreciate Analyse Advice Act Asses Customer Involvement Marketing Channels Marketing Strategies Customer Satisfaction

Darashaw Products

Services AUM Number of Clients Branches Countries Regional Coverage Segment covered Investment Process Customer Involvement Marketing Channels Marketing Strategies Customer Satisfaction

Edelweiss Products Services AUM Number of Clients Branches Countries Regional Coverage Segment covered Investment Process Customer Involvement Marketing Channels

Marketing Strategies Customer Satisfaction

Aditya Birla Money Mart Products Services AUM Number of Clients Branches Countries Regional Coverage Segment covered Investment Process Customer Involvement Marketing Channels Marketing Strategies Customer Satisfaction

Religare Products Services AUM Number of Clients Branches Countries

Regional Coverage Segment covered Investment Process Customer Involvement Marketing Channels Marketing Strategies Customer Satisfaction

SMC Global Securities Products Services AUM Number of Clients Branches Countries Regional Coverage Segment covered Investment Process Customer Involvement Marketing Channels Marketing Strategies Customer Satisfaction