COMPANY PROFILE

BACKGROUND AND INCEPTION OF COMPANY:

Company Profile Tata Motors Limited Headquarters - Mumbai. TML is currently headed by Ratan Tata. Tata Motors manufactures HCV, LCV, Passenger cars, MUV and Military Vehicles. Global operations - UK, South Korea, Thailand and Spain. TML - World's fourth largest truck manufacturer. Worlds second largest bus manufacturer.

Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The Company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.

The Company's 24,000 employees are guided by the vision to be "best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics."

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The Company's manufacturing base in India is spread across Jamshedpur(Jharkhand),Pune(Maharashtra),

Lucknow(UttarPradesh),Pantnagar(Uttarakhand)

and

Dharwad

(Karnataka).

Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The Company is establishing a new plant at Sanand (Gujarat). The Company's dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India.

Tata Motors, the first Company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motor s has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009. Hispano's presence is being expanded in other markets. In 2006, Tata Motors formed a joint venture with the Brazil-based Marco polo, a global leader in body- building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the Company's pickup vehicles in Thailand. The new plant

of Tata Motor s (Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in Thailand in 2008. Tata Motors is also expanding its international footprint, established through exports since 1961. The Company's commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and South Africa.

The foundation of the Company's growth over the last 50 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D. With over 3,000 engineers and scientists, the Company's Engineering Research Centre, established in 1966, has enabled pioneering technologies and products. The Company today has R&D centers in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and the UK. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously developed mini-truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been looking forward to. The Tata Nano has been subsequently launched, as planned, in India in March 2009. A development, which signifies a first for the global automobile industry, the Nano brings the comfort and safety of a car within the reach of thousands of families. The standard version has

been priced at Rs.100,000 (excluding VAT and transportation cost). Designed with a family in mind, it has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Its monovolume design will set a new benchmark among small cars. Its safety performance exceeds regulatory requirements in India. Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall Pollutants, it has a lower pollution level than two-wheeler s being manufactured in India today. The lean design strategy has helped minimize weight, which helps maximize performance per unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an affordable transportation solution with a low carbon footprint. In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in keeping with its pioneer ing tradition, by unveiling its new range of world standard trucks called Prima. In their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in India and match the best in the world in performance at a lower life-cycle cost.

Tata Motors is equally focused on environment-friendly technologies in emissions and alternative fuels. It has developed electric and hybrid vehicles both for personal and public transportation. It has also been implementing several environment-friendly technologies in manufacturing processes, significantly enhancing resource conservation. Through its subsidiaries, the Company is engaged in engineering and

automotive solutions, construction equipment manufacturing, automotive vehicle components manufacturing and supply chain activities, machine tools and factory automation solutions, high-precision tooling and plastic and electronic components for automotive and computer applications, and automotive retailing and service operations.

Tata Motors is committed to improving the quality of life of communities by working on four thrust areas employability, education, health and environment. The activities touch the lives of more than a million citizens. The Company's support on education and employability is focused on youth and women. They range from schools to technical education institutes to actual facilitation of income generation. In health, our intervention is in both preventive and curative healthcare. The goal of environment protection is achieved through tree plantation, conserving water and creating new water bodies and, last but not the least, by introducing appropriate technologies in our vehicles and operations for constantly enhancing environment care. With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.

B) NATURE OF THE BUSINESS CARRIED

Tata Motors in one of the major players of the automobile manufacturing companies in India. It has three different manufacturing units in India they are, Jamshedpur in the East, Pune in the West and Lucknow in the North and all three manufacturing units specialize in the manufacturing of different automobile like Jamshedpur unit produces trucks, engines and axles, the Pune unit caters to the production of Medium Heavy Commercial vehicles and Heavy Commercial Vehicles, utility vehicles and passenger cars and the Lucknow unit produces

MCVs, TataSumos along with a number of spare parts. Some of the well-known cars manufactured by Tata Motors are: Tata Indica, Tata Indigo, Tata Indigo Marina, Tata Sumo and Tata safari. Tata Motors is a very significant contributor to the automobile industry in India. With a domestic sales record of 122,120 vehicles in 2009 and exports of 5220 vehicles across the globe it has managed to bag a current market share of 67.4% in the commercial vehicles segment and 12.5% in the passenger cars segment. The company has reported revenues of Rs 6404.63 crores with operating profits of Rs 728.0 crores. The company continues to upgrade its resources to leverage emerging opportunities be it in the commercial vehicles segment or passenger cars segment. In May 2009 the company unveiled its new range of world standard trucks comprising multi-axle trucks, tractor-trailers, tippers, mixers and special purpose vehicles. In the passenger cars segment the company launched the much awaited Tata Manza , opened the first Jaguar and Land Rover showroom in Mumbai and long with the Fiat Linea, Fiat 500 and the Palio, the company commenced the distribution of the Fiat Grande Punto in June 2009.

Diesel cars are becoming a more popular and feasible option these days due to the continuous rise in the price of petrol. People are also becoming more aware of the myths that surrounded diesel vehicles and are realizing that most myths are false. Tata manufactures all its car s in both the petrol and diesel versions but the Tata Indica V2 stands out as one of the most preferred diesel cars in the country. Intact it is among the country's top ten hottest selling diesel cars due to its exceptional performance of 14 kmpl and a price tag of just Rs 2.6 lakhs.

Tata Trucks are amongst the most sought-after vehicles (HCV) in

heavy commercial

India. Products of Tata Motors Limited the largest

automobile companies in India with a consolidated revenues of Rs. 70,938,85 crores (in 2008-09) , Tata Trucks not only outplayed its competitors by its qualities, but also by its services. It's also the leading player in the list of TNS TruckTrak 2006 Customer Satisfaction Study in Trucks. Tata Motors is the fourth largest truck manufacturers in the world. Established in 1945, it first rolled out its vehicle in 1954. Since then, more than 4 million Tata vehicles run on the Indian roads. It has its manufacturing units located in various locations across the country including Jamshedpur,

Pantnagar, Pune, Dharwad, and Lucknow. Another plant is coming up at Sanand in Gujarat. With 2% of annual turnover being spend on research and development activities, Tata Motors Limited aims at delivering improved and environmentally sound technology for a better tomorrow. The group has recently established two domestic Engineering Research Centersin India that constitutes licensed Crash Test service.

Tata Motors is the biggest automobile firm of India with combined profits of Rs.70, 938.85 crores registered in FY 2008-09. The group has spread its operations in international markets such as Thailand, UK, Spain and South Korea with the support of its associate firms. Among many of its sub-ordinates, Tata Motors Limited has industrial tie-up with Jaguar Land Rover, a joint venture between two renowned British trademarks. In February 2010, Tata Motors Group's

international sales witnessed a growth of 59% against the figures of February 2009. The products which registered sales of 89,768 units are Tata Daewoo, Tata passenger vehicles, Land Rover, Hispano Carrocera and Jaguar. For the FY 2009 - 2010, the aggregate sales were higher by 17% and stood at 771,238 against the growth registered in 2008-09. Commercial vehicles and

passenger vehicles sales in February 2010 were 42,660 units and 47,108 units respectively. It can also be translated as 70% growth in the commercial vehicles sales and 50% in passenger vehicles sales. Collective Commercial vehicles and passenger vehicles sales for FY 2009-10 are 365,120 units and 406,118 units respectively. Jaguar Land Rover international sales witnessed 55% growth in 2010 at 17,197 units, while Land Rover sales went 62% higher at 13,905 units. However, the collective Jaguar Land Rover sales for 2009-10 declined by 16% and stood at 170,444 units. Standing tall at the first position in terms of commercial vehicles and third in passenger vehicles, Tata Motors delivers more than 4 million vehicles for its domestic customers. In terms of truck and bus manufacturing, it is the fourth and second biggest, respectively, in the world.

Vision, mission and quality policy

Vision:
The vision statement of Tata Motors is "Best in the manner in which we operate best in the product we deliver and best in our value system and ethics."

The vision statement of Tata Motors Limited, India's largest automobile company, is to be "Best in the manner in which we operate, best in the products we deliver,and best in our value system and ethics." To evolve into a world class Indian car brand

Mission:
To provide passenger vehicles that offer customers exceptional value, and through this build a company that provide its shareholders with superior return, and is seen by society and other stakeholders as a valuable contributor to their development

Shareholders:
To consistently create shareholder value by generating returns in excess of weighted average cost of capital (WACC) during the upturn and at least equal to weighted average cost of capital (WACC) during the downturn of the business cycle.

Customer:
To strengthen the Tata brand and create lasting relationships with the customers by working closely with business partners to provide superior value for money over the life cycle.

EMPOYEES :
To create a seamless organization that incubates and promotes innovation, excellence and the Tata core values.

VENDER AND CHANNEL PARTNERS:

To foster a long term relationship so as to introduce a broad range of innovative products and services that would benefit our customer and other stakeholders.

COMMUNITY :
To proactively participate in reshaping the countrys economic growth, To take a holistic approach toward environment protection

Quality policy:"We shall strive to deliver products to meet and exceed Customer expectations of Quality, Delivery and cost"

We are committed to create value for all our stakeholders by continually improving our systems and process through innovation, involving all our employees.

This policy shall form the basis of establishing and reviewing the Quality Objectives and shall be communicated across the organization. This policy will be reviewed to align with business direction and to comply with all the requirements of the Quality Management Standard.

PRODUCT PROFILE
Product Profile Tata Motor s Limited

Passenger Cars & Utility vehicles

Tata Sumo Tata Safari Tata Indica Tata Indigo Tata Winger Tata Magic Tata Nano Tata Xenon XT Tata Rover (2009) Tata Manza (2009)

AREA OF OPERATION:
The kind of market segmentation followed by Tata motors is fully market coverage. This means that the entire products manufactured by the company are sold in various markets.

A. Global B. National C. Regional

Global:
Global operations - UK, South Korea, Thailand and Spain. TML - world's fourth largest truck manufacturer. Worlds second largest bus manufacturer. Tata motors a growing global footprint and has established itself in market across the world as one of the worlds most prestigious auto brands. The emphasis is now on establishing a solid local presence in these countries as this was the key to longterm success and building trust with the customer. With subsidiaries in South Africa, Europe and strong presence in over 15 countries, it aspires to be globally renowned in utility vehicles.

NATIONAL:The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand (Gujarat). The company's dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. REGIONAL:The company also operates within the local market. It has dealers within

KARNATAKA; here the dealers ultimately reach the customers.

Ownership pattern:The Board, being elected by the shareholders, is a representative of the Companys shareholders and is a bridge between them and the executive management. The Board therefore has a fiduciary relationship and a corresponding duty to all its stakeholders to ensure that their rights are protected. Through the governance mechanism in the Company, the Board alongwith its Committees endeavors to strike the right balance with its various stakeholders. The Company has a NonExecutive Chairman and the day-to-day operations of the Company are overseen by the Chairman, Mr. Ratan N Tata as a member of the Committee of Directors, comprising him and Mr. R Gopala Krishnan. They have delegated appropriate powers to the Managing Director and Executive Directors to look after the day to day affair s of the Company. The role of the Chairman and the Managing Director (CEO) are distinct and separate. The relationship between the Board, the Committees and the senior management functions is illustrated below: Being a global player, Tata Motors has ensured that its corporate governance practices are compatible with the international standards. Tata Motors has adopted the Tata Business Excellence Model (TBEM) as a means of driving excellence. In order to track process on long-term strategic goals, a Balanced Score Card methodology is used. This enables the Company to go beyond financial performance to incorporate considerations of environment and society, as well.

Shareholders & Government

There are several means that have been established to facilitate two-way process of communication between the stakeholders and the Board of the Company. The Quarterly/Half Yearly/Annual results are regularly submitted to the Stock Exchanges in accordance with the Listing Agreement and are published in the newspapers and posted on the Companys web-site. The information regarding the performance of the Company is shared with the shareholders ever y six months through the half yearly communiqu and each year through the Annual Report. The Company also regularly posts the

information as specified under Clause 41 of the Listing Agreement on the Electronic Data Information Filing and Retrieval System (EDIFAR) launched by Securities and Exchange Board of India.

COMPETITORS: COMPETITORS Tata Motors relies heavily on its sales in India. Tata Motors now faces stiff competition from fellow compatriots like Mahindra, Marutias well as multinational brands like Toyota and Chevrolet. It has faced controversy over developing the Nanos. Ashok Leyland, Tata's biggest competitor in the Indian heavy commercial vehicle market 20 any person or entity which is a rival against another.A company in the same or similar industry which offers a similar product or service -LEADERSHIP WITH TRUST.

Achievement/Award: Awards Tata Motors Limited 8 India's Most Trusted Car Brand. 'Golden Peacock Environment Management Award' in 2003. Forbes Global 2000 list for the year 2005 - Tata Motors ranked at 1215. Tata Motors bagged the prestigious 'CII-EXIM Bank Award' for business excellence in 2005. Tata Motors bagged National Award for Excellence in Cost Management in 2006. Tata Motors - Investor Relations, ranked first in India in 2008. Tata Motors' Jaguar Won Asian Guild's Enterprise 2010 award. 2 Dec 2010 ... The Lucknow unit of Tata Motors Limited has won the "Best

of All" awards for 2009, 9 Nov 2004 ... Tata Motors , India's leading automaker , has won the 'Golden Peacock Award' for Corporate Social Responsibility 2 Sep 2006 ... Tata Motors' Commercial Vehicle Business Unit (CVBU) has won the CII-Exim Bank Award for Business Excellence for the year 2005. ... Tata Motors' today said its small car 'Nano' has received the good design award for 2010 5 May 2010 ... Their revolutionary car, Nano, has won gold prize at 2010 Edison Awards. Tata Motors won a gold prize for the development of the low-cost ...

Milestones Tata Motors Limited

Indica - Indias first fully indigenous passenger car. Sierra Indias first sports utility vehicle launched in 1992. Tata Motors acquires Daewoo Commercial Vehicle Company in 2004. Tata Motors gets listed on the NYSE in 2004. Acquisition of Jaguar and Land Rover in 2008. Tata Motors launches Nano - The People's Car in 2008

WORK FLOW MODEL

STAMPING

WELDING

PAINTING

GENERAL ASSEMBLY

ENGINE

QUALITY

PRODUCTION CONTROL

FUTURE GROWTH AND PROSPECTS: In India which are pretended to be arrival for sale to the general public in the near future the company the company, plan, make its position stronger also inpremium vehicle segment. To attract, recruit, induct and groom young managerial talent for futureleadership position in the group.

SWOT ANALYSIS
A SWOT analysis is a strategic planning tool used to strengths, Weaknesses, Opportunities & evaluate the or Threats involved in a project

in a business venture or in any other situation requiring a decision.

STRENGTHS Tata Motors is market leader In automobile industry with high market share. Tata Motors Company have huge employee base. Tata Motors employee productivity percentage is higher. Tata Motors produce low price car with low fuel consumption. Tata Motors is the reputable brand in Indian industry Tata Motors limited is Indias largest automobile company with
revenues of Rs. 35651.48 crores(8.8 billion) in 2007-07

The companys dealership.

Sales.

Service and spare parts network

comprises over 3500 touch points.

Tata Motors has been aggressively acquiring foreign brands to increase its
global presence.

The research and development department of Tata Motors is very strong. Tata Motors possess high corporate responsibility. WEAKNESS Shareholders of Tata Motors are not getting much from their investments due
to low ROI on shares.

The thing which customers do not like about Tata Motors vehicles is weak
safety standards.

Domestic sales are not impressive. TATA always followed the low cost advantage strategy although the
other segment such as luxury car are still untapped.

OPPORTUNITIES As it is low cost vehicle product so it can take the advantage of this
strength to countries. exploit the opportunity by entering into the third world

Incorporate safety features in the vehicles to gain more customer satisfaction

and allow the safety cautious people to become the customer of TATA motors.

 Manufacturing luxury vehicles to attract corporate segment Joint venture and acquisition in other countries.

THREATS The prices of material such as steel, plastic, rubber is rising which also
raise the total production cost of vehicle.

Tata Motors has cost advantage over its competitors. If the competitors
will follow the same strategy then it may reduce the sales of TATA motors.

Low safety standards. Fluctuation in the economic condition. Rising prices of petrol, diesel and CNG.