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    Summer-Training-Project-Report On Tata Motora

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    GauravOberoi
    This document provides an internship report on Tata Motors Ltd submitted by Tanya Rewari. It includes an acknowledgements section thanking those who supported the project. It then has a preface describing the objectives and challenges of the internship. The report is divided into various sections including a company profile on Tata Motors, its history, organizational structure, competitors, products, and research methodology. The key findings are that Tata Motors has strong market performance and fundamentals. A customer survey found that most feel Tata prices are affordable and discounts attractive. However, some issues with maintenance, resale value, and responsiveness to complaints were identified. The recommendations call for Tata to address problems with engine performance, resale value,

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    Summer-Training-Project-Report On Tata Motora

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    This document provides an internship report on Tata Motors Ltd submitted by Tanya Rewari. It includes an acknowledgements section thanking those who supported the project. It then has a preface describing the objectives and challenges of the internship. The report is divided into various sections including a company profile on Tata Motors, its history, organizational structure, competitors, products, and research methodology. The key findings are that Tata Motors has strong market performance and fundamentals. A customer survey found that most feel Tata prices are affordable and discounts attractive. However, some issues with maintenance, resale value, and responsiveness to complaints were identified. The recommendations call for Tata to address problems with engine performance, resale value,

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    This document provides an internship report on Tata Motors Ltd submitted by Tanya Rewari. It includes an acknowledgements section thanking those who supported the project. It then has a preface describing the objectives and challenges of the internship. The report is divided into various sections including a company profile on Tata Motors, its history, organizational structure, competitors, products, and research methodology. The key findings are that Tata Motors has strong market performance and fundamentals. A customer survey found that most feel Tata prices are affordable and discounts attractive. However, some issues with maintenance, resale value, and responsiveness to complaints were identified. The recommendations call for Tata to address problems with engine performance, resale value,

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    11K views118 pages

    Summer-Training-Project-Report On Tata Motora

    Uploaded by

    GauravOberoi
    This document provides an internship report on Tata Motors Ltd submitted by Tanya Rewari. It includes an acknowledgements section thanking those who supported the project. It then has a preface describing the objectives and challenges of the internship. The report is divided into various sections including a company profile on Tata Motors, its history, organizational structure, competitors, products, and research methodology. The key findings are that Tata Motors has strong market performance and fundamentals. A customer survey found that most feel Tata prices are affordable and discounts attractive. However, some issues with maintenance, resale value, and responsiveness to complaints were identified. The recommendations call for Tata to address problems with engine performance, resale value,

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    SUMMER INTERNSHIP REPORT

    ON
    COMPRATIVE STUDY OF STRATEGIC MARKETING OF
    TATA MOTORS LTD

    TATA MOTORS LTD.
    SUBMITTED BY:-
    TANYA REWARI
    BBA 4th sem
    Enrolment No: cun11050110
    Email: Tanya.rewari@gmail.com
    Mobile No: +919888441470


    (20011-2014)



    ACKNOWLEDGEMENT

    In order to make my project I acknowledge a special thanks to all those people
    without whose supports it would not be possible for me to complete my report.

    First of all I really thankful to my Chitkara University because of them I could
    achieve the target. I express my sincere thanks to my project guide mr sandeep
    who had guide to me throughout my project.

    I would also thankful to the (TATA MOTORS LTD) for giving me this
    opportunity to work on project in Hisar (Haryana). I convey my heart full thanks
    to the Mr. Ashish Somani (GSM OF TATA MOTORS LTD) and GM, DGM &
    the all staff members of Tata Motors Ltd, with their help and corporation.

    Also I would like to express my inner feeling for all the people for co-operating
    and helping me throughout the project.
    Last but not the least I am thankful to my parents and friends who have provided
    me with their constant support throughout this project.

    TANYA REWARI







    PREFACE



    As a part of course curriculum of Bachelor of business administration we were asked to
    undergo 6 weeks summer training in any organisation so as to give us exposure to practical
    management to get us familiar with various activities taking place in the organisation.


    I have put my sincere efforts to accomplish my objectives within the stipulated time. Despite
    all limitations, obstructs, hurdles and hindrances, I have toiled and worked to my optimum
    potential to achieve desired goals. Being neophytes in the highly competitive world of
    business. I came across some difficulties to make my objective a reality. Anyhow with the
    kind of help and genuine interest and the guidance of my supervisor. I am presenting this
    hand carved effort. I tried my level best to conduct a research to gain a thorough knowledge
    about the project on topic, Study of marketing strategies of Tata Motors . I put the best of
    my efforts and have also tried to be justice with available. If anywhere something is found
    unacceptable or unnecessary to the theme; you are welcomed with your valuable suggestions.

    Thanks and regards

    Yours sincerely
    Tanya Rewari








    CONTENTS

    Sr. No Descriptions Page No.
    1. Bonafide forwarding certificate 2
    2. Faculty guides certificate 3
    3. Declaration 4
    4. Acknowledgement 5
    5. Contents 6
    6. Executive Summary 7-10
    7. Introduction 11-13
    8. Company Profile 14-27
    9 History 28-46
    10. Organization Structure 47
    11. Direct Competitors 48-49
    12. Company Position 50-52
    13. Product Mix 53-90
    14. Research Methodology 94-95
    15.. Analysis and Finding 96-104
    16. Finding and Inference 105-106
    17. Recommendations and Conclusion 107-108
    18. Questionnaire 109-111
    19. Bibliography 112-113


    EXECUTIVE SUMMARY

    The project on Marketing Strategy of TATA MOTORS based on financial
    performance and customer survey.
    Report is divided into various sectors: -
    1. Company profile:

    Tata Motors Limited is India's largest automobile company, with consolidated
    revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader in
    commercial vehicles in each segment, and among the top three in passenger vehicles
    with winning products in the compact, midsize car and utility vehicle segments. The
    company is the world's fourth largest truck manufacturer, and the world's second
    largest bus manufacturer.
    The company' s 24,000 employees are guided by the vision to be "best in the manner
    in which we operate, best in the products we deliver, and best in our value system
    and ethics."
    Established in 1945, Tata Motors' presence indeed cuts across the length and breadth
    of India. Over 5.9 million Tata vehicles ply on Indian roads, since the fir st rolled
    out in 1954. The company' s manufacturing base in India is spread across Jamshedpur
    (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar
    (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in
    2005, it has set up an industrial joint venture with Fiat Group Automobiles at
    Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains.
    The company is establishing a new plant at Sanand (Gujarat). The company' s
    dealership, sales, services and spare parts network comprises over 3500 touch
    points; Tata Motors also distributes and markets Fiat branded cars in India.
    The foundation of the company' s growth over the last 50 years is a deep
    understanding of economic stimuli and customer needs, and t he ability to translate
    them into customer-desired offerings through leading edge R&D. With over 3,000
    engineers and scientists, the company' s Engineering Research Centre, established in
    1966, has enabled pioneering technologies and products. The company t oday has
    R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea,
    Spain, and the UK. It was Tata Motors, which developed the first indigenously
    developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in
    1998, the Tata Indica, India' s first fully indigenous passenger car. Within two years
    of launch, Tata Indica became India' s largest selling car in its segment. In 2005,
    Tata Motors created a new segment by launching the Tata Ace, India's first
    indigenously developed mini-truck.
    In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India
    and the world have been looking forward to. The Tata Nano has been subsequently
    launched, as planned, in India in March 2009. A development, which signifies a first
    for the global automobile industry, the Nano brings the comfort and safety of a car
    within the reach of thousands of families. The standard version has been priced at
    Rs.100,000 (excluding VAT and transportation cost).
    2. Objective of project:
    Marketing strategic in automobile industry.
    Market performance & Market position of company.
    Satisfaction amongst the customers of Tata Motors.

    3. Methodology:
    The purpose of methodology is to describe the process involved in research work.
    This includes the overall research design, data collection method, the field survey
    and the analysis of data.



    Primary:
    For my survey primary data have been used as a questionnaire to collect the data.
    SECONDARY:
    The secondary data has been collected from the following modes:
    Magazines
    Books
    Newspaper
    Data through internet sources
    . Data collected from organization.
    SAMPLE SIZE : Total sample size is 100. The following sample size according to area wise is as
    follows:
    20 New Gate
    20 Vashasli Nagar
    20 Gpo,M.I Road
    20 Rambagh Circle
    20 Tonk Road

    4. Key finding:

    A detailed analysis of the company shows that the company has had a s trong
    fundamental as well as a strong market performance over the years.
    Given the economic and the industry environment (improving outlook for the PC
    industry) TATA Motors would be a key beneficiary. While a pick-up in its CV
    volumes is evident, operating leverage and cost saving initiatives will improve
    margins.
    On an average more than 73% people feel that the prices are affordable whereas 12%
    do not agree, 74% believe that attractive discounts are offered whereas 26% are not
    satisfied with the discounts offered.
    The overall opinion about TATA Motors is very good.

    5. Recommendation:
    A Tata motor is one of the best cars manufacturing company in India, customers are
    satisfied because of affordable price, but the maintenance problem and resale value
    is too low. These are the two main reasons of customers dissatisfaction and other
    reason is not responding to customers complaints quickly especially said by nano
    customers, that means all the comments are not fulfilled properly, and indigo
    customers says engine performance are not good.













    INTRODUCTION

    India is an emerging country with huge potential. The domestic economy is now
    growing at around 9-10% per annum and Indias importance in global terms is being
    reinforced by rapidly rising exports and domestic consumption. At a time when
    numbers of a slowdown and overheating in the Indian economy have started gaining
    momentum, the Indian rupee sprang a surprise by pushing the GDP figure past the
    trillion-dollar (42,00,000 crore) mark.
    The automotive industry is at the center of Indias new global dynamic. The
    domestic market expanding rapidly as incomes rise and consumer credit becomes
    more widely available. Manufacturers product lines are being continually expanded,
    as is the local automotive
    manufacturing base. Expectation are high that India can develop as a global hub for
    vehicle manufacturers and as an outsourcing center that offers the global automotive
    industry solution high up the automotive value chain.
    India eyes 25 million automotive jobs.
    India's GDP is set to double over the next decade
    In percentage terms, the automotive industry' s contribution should also
    double.
    In dollar terms, the sector' s contribution is set to quadruple to some $145bn.
    The automobile industry in India accounts for a business volume of $45 billion and
    has the potential to grow much faster both through Indian as well as international
    manufacturers who have established huge facilities in the country.
    With the worlds second largest and fastest -growing population, there is no denying
    Indias potential in both economic and population terms and the effect it will have
    on the auto industry in the years to come.
    The country is already off to a good start, with a well -developed components
    industry and a production level of 1 million four -wheeled vehicles a year, plus a
    further 5 million two- and three-wheelers.
    The implications, market drivers and scope of a future massive Indian vehicle
    market are covered in the India Strategic Market Profile, a brand-new forecast of
    Indian automotive and related activity to 2020. Based on Max Pemberto' s unique

    relational long-term forecasting model, it forecasts car and CV sales, demographics,
    materials usage, auto industry employment, and explains their inter - year of healthy
    growth in auto industry.

    INDUSTRY GROWTH:

    Future of the Automobile in the Economy:



    US based consultancy, keystone predicts that India will become worlds third largest
    automobile market by 2030. Overall size expected to exceed 20 million with
    compounded annual growth rate of over 12%.
    INDIA THEN & NOW
    1983
    Number of brands 2
    Number of models 2
    2009
    Number of brands 30
    Number of models 70

    TATA GROUP
    Tata is a rapidly growing business group based in India with significant
    international operations. Revenues in 2007-08 are estimated at $62.5 billion
    (around Rs251,543 crore), of which 61 per cent is from business outside India.
    The Group employs around 350,000 people worldwide. The Tata name has been
    respected in India for 140 years for its adherence to strong values and business
    ethics.
    The business operations of the Tata Group currently encompass seven business
    sectors: communications and information technology, engineering, materials,
    services, energy, consumer products and chemicals.

    The Groups 27 publicly listed enterprises have a combined market capitalization of some
    $60 billion, among the highest among Indian business houses, and a shareholder base of 3.2
    million. The major companies in the Group include Tata Steel, Tata Motors, Tata
    Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and Tata
    Communications.





    COMPANY PROFILE



    The Groups major companies are beginning to be counted globally. Tata Steel
    became the sixth largest steel maker in the world after it acquired Corus. Tata
    Motors is among the top five commercial vehicle manufacturers in the world and
    has recently acquired Jaguar and Land Rover. TCS is a leading global software
    company, with delivery centres in the US, UK, Hungary, Brazil, Uruguay and
    China, besides India. Tata Tea is the second largest branded tea company in the
    world, through its UK-based subsidiary Tetley. Tata Chemicals is the worlds
    second largest manufacturer of soda ash. Tata Communications is one of the
    worlds largest wholesale voice carriers.
    In tandem with the increasing international footprint of its companies, the Group
    is also gaining international recognition. Brand Finance, a UK-based consultancy
    firm, recently valued the Tata brand at $11.4 billion and ranked it 57th amongst
    the Top 100 brands in the world.

    Business week ranked the Group sixth amongst the Worlds Most Innovative
    Companies. And the Reputation Institute, USA, recently rated it as the Worlds
    Sixth Most Reputed Firm.
    Founded by Jamsetji Tata in 1868, the Tata Groups early years were inspired by
    the spirit of nationalism. The Group pioneered several industries of national
    importance in India: steel, power, hospitality and airlines.
    In more recent times, the Tata Groups pioneering spirit has been showcased by
    companies like Tata Consultancy Services, Indias first software company, which
    pioneered the international delivery model, and Tata Motors, which made Indias
    first indigenously developed car, the Indica, in 1998 and recently unveiled the
    worlds lowest -cost car, the Tata Nano, for commercial launch by end of 2008.
    The Tata Group has always believed in returning wealth to the society it serves.


    Two thirds of the equity of Tata Sons, the Tata Groups promoter company, is
    held by philanthropic trusts which have created national institutions in science
    and technology, medical research, social studies and the performing arts.

    The trusts also provide aid and assistance to NGOs in the areas of education,
    healthcare and livelihoods.
    Tata companies also extend social welfare activities to communities around their
    industrial units. The combined development related expenditure of the Trusts and
    the companies amounts to around 4 per cent of the Groups net profits.
    Going forward, the Group is focusing on new technologies and innovation to
    drive its business in India and internationally. The Nano car is one example, as
    is the EKA supercomputer (developed by another Tata company), which in 2008
    is ranked the worlds fourth fastest.
    The Group aims to build a series of world class, world scale businesses in select
    sectors.
    Anchored in India and wedded to its traditional values and strong ethics, the
    Group is building a multinational business which will achieve growth through
    excellence and innovation, while balancing t he interests of its shareholders, its
    employees and wider society.








    CORE VALUES OF TATA
    At the Tata Group our purpose is to improve the quality of life of the
    communities we serve. We do this through leadership in sectors of national
    economic significance, to which the Group brings a unique set of capabilities.
    This requires us to grow aggressively in focused areas of business. Our heritage
    of returning to society what we earn evokes trust among consumers, employees,
    shareholders and the community.
    This heritage is being continuously enriched by the formalization of the high
    standards of behavior expected from employees and companies. The Tata name is
    a unique asset representing leadership with trust. Leveraging this asset to
    enhance Group synergy and becoming globally competitive is the route to
    sustained growth and long-term success.
    FIVE CORE VALUES
    The Tata Group has always sought to be a value-driven organization. These
    values continue to
    direct the Groups growth and businesses. The five core Tata values
    underpinning the way we do
    business are:
    Integrity: We must conduct our business fairly, with honesty and transparency.
    Everything
    we do must stand the test of public scrutiny.
    Understanding: We must be caring, show respect, compassion and humanity for
    our colleagues and customers around the world, and always work for the benefit
    of the communities we serve.
    Excellence: We must constantly strive to achieve the highest possible standards
    in our day-today work and in the quality of the goods and services we provide.
    and mutual cooperation.

    Responsibility: We must continue to be responsible, sensitive to the countries,
    communities and environments in which we work, always ensuring that what
    comes from the people goes back to the people many times over.


    TATA Group Companies
    Family pride
    The TATA family of enterprises comprises 98 companies in seven business
    sectors. This section
    lists all these companies under the sectors in which they operate Unity: We must
    work cohesively with our colleagues across the Group and with our customers
    and partners around the world, building strong relationships based on tolerance,
    understanding, besides the two promoter
    companies of the Group.
    The Seven Business Sectors are:
    Engineering (AUTOMOTIVE):
    Tata Auto comp systems:
    Subsidiaries/Associates/Joint Ventures: International Automotive, Knorr Bremse
    Systems for commercial Vehicles, Tata Auto Comp GY Batteries, TACO
    Engineering, TACO Faurecia Design Centre, TACO Hendrickson Suspension
    Systems, TACO Interiors and Plastics Division, Taco Kunstofftechnik, TACO
    MobiApps Telemaics, TACO Supply Chain Management, TACO Tooling, TACO
    Visteon Engineering Center, Tata Ficosa Automotive Systems, Tata Johnson
    Controls Automotive, Tata Toyo Radiator, Tata Yazaki Auto Comp, TC Springs,
    Technical Stampings Automotive.

    Tata Motors:
    Subsidiaries /Associates/ Joint Ventures: Concorde Motors, HV Axels, HV
    Transmissions, Nita Company, TAL Manufacturing Solutions, Tata Cummins,
    Tata Daewoo Commercial Vehicles Company, Tata Engineering Services, Tata
    Precision Industries, Tata Technologies, Telco construction Equipment.
    Engineering Services
    Tata Projects, TCE Consulting Engineers, Voltas
    Engineering Products
    TAL Manufacturing Solutions, Telco Construction Equipment Company, TRF
    METALS:
    TATA STEEL
    Subsidiaries /Associates/ Joint Ventures: Hooghly Met Coke and Power
    Company, Jamshedpur Injection Powder (Jamipol), Jamshedpur Utility and
    Service Company Limited (JUSCO), Lanka Special Steel, Mjunction Serves,
    NatSteel, Sila Eastern Company, Tata Blue Scope Steel, Tata Metallic, Tata
    Pigments, Tata Refractories, Tata Ryerson, Tata Sponge Iron, Tata steel
    (Thailand), Tata Steel KZN, Tayo Rolls, The Dhamra Port Company, The Indian
    Steel and Wire Products, The Tinplate Company of India, Tm International
    Logistics, TRF.
    ENERGY:
    POWER
    Tata BP Solar India
    Tata Power
    Subsidiaries /Associates/ Joint Ventures: Tata Ceramics, Tata Power Trading,
    North
    Delhi Power Limited
    OIL AND GAS
    Tata Petrodyne
    CHEMICALS:
    Rallis India
    Tata Pigments
    Tata Pigments
    PHARMA
    Advinus Therapeutics
    SERIVES:
    HOTELS AND REALTY
    Indian Hotels (Taj Group)
    Subsidiaries /Associates/ Joint Ventures: Taj Air, Roots Corporation (Ginger
    Hotels)
    THDC
    Tata Realty and Infrastructure
    FINANCIAL SERVICES

    Tata AIG General Insurance, Tata AIG Life Insurance, Tata Asset
    Management, Tata
    Capital, Tata Financial Services, Tata Investment Corporation
    OTHER SERVICES
    Tata Quality Management Services, Tata Services, Tata Strategic
    Management Group.

    CONSUMER PRODUCTS:
    Infiniti Retail
    Tata Tea
    Subsidiaries /Associates/ Joint Ventures: Tata Coffee, Tata Tetley, Tata Tea Inc
    Tata Ceramics
    Tata McGraw Hill Publishing Company
    Titan Industries
    Trent
    INFORMATION SYSTEMS AND COMMUNICATIONS:
    Nelito Systems
    Tata Consultancy Services
    Subsidiaries /Associates/ Joint Ventures: APONLINE, Airline Financial Support
    Services, Aviation Software Development Consultancy, CMC, CMC Americas
    Inc, Conscription, HOTV, Tata America International Corporation, WTI Advance
    Technology.
    Tata Elxsi
    SerWizSol
    Tata Interactive Systems
    Tata Technologies




    COMMUNICATIONS
    Tata Sky
    Tata Teleservices
    Subsidiaries /Associates/ Joint Ventures: Tata Teleservices (Maharashtra)
    Tata Communication
    Tata Net
    INDUSTRIAL AUTOMATION
    Nelco
    Subsidiaries /Associates/ Joint Ventures:














    TATA MOTORS LIMITED

    The largest passenger automobile and commercial vehicle manufacturing
    company of India Tata Motors Limited, was formerly called TELCO (TATA
    Engineering and Locomotive Company), has its headquarters in Bombay, now
    Mumbai, India. Established in 1945, listed on the New York Stock Exchange in
    2004 has created Rs. 320 billion wealth and was one of the top 10 wealth
    creators in India, With manufacturing facilities in the towns of Jamshedpur,
    Lucknow, and Pune. This company was founded by Jamshetji Tata and is run by
    Ratan Tata under the flagship company known as Tata and sons group. He
    commands 22000 employees working in three plants as well as other regional
    and zonal offices across the length and breadth of India.
    Tata motors passenger cars still need to reach acceptable international
    requirements. The company commands an imposing 65% share of the domestic
    commercial vehicle market and is trying to modernize this segment. The
    financial business of Tata motors was separated into a subsidiary company in
    sep. 2006, where it recorded a strong financial performance during the last 5
    year period. From year 2003-2007, the profits of the company went up at a
    CAGR of 36.4%, to attain Rs. 331, 525 million in 2007 from Rs. 95, 731 Million
    in 2003. By floating two rights issues at the end of Sep 2008 Tata Motors Ltd
    expected to raise Rs 4, 150 crores.
    They are offering one ordinary share valued at Rs. 340 every six shares
    expecting to net Rs. 2.90 Crores, the so called A share would have different
    voting and dividend rights, for every such 6 shares held at a face value of 305
    would raise Rs. 1.960 Crores, these proceed would be utilized for an early
    repayment of the short term funding of 2.3 Billi on $ (Rs. 10,189 Crores)
    Borrowed for Acquisition of jaguar and Land Rover from their principle The
    Ford Motor Companys.
    It is also in talks with private equity funds to offload 25% of stake in each of
    the following 6 unlisted group units, they are Tat a Daewoo commercial vehicle

    company, HV transmissions, Tata motors finance, Tata technologies and TELCO
    construction equipment, the sales of the stakes would possible conclude by June
    2009, helping it to raise further funds for this acquisition, earlier in July it sold
    24% stake in an Auto component unit to a group firm and booked a profit of Rs.
    110 crores, it also sold 10 million shares or 1.36% of Tata steel for RS. 486
    crores to Tata Sons, the holding company of whole Tata group firms.
    "The Company aims to monetize a part of its funds through a phased divestment
    of certain investments preferably as inter -group sales wherever possible at

    current market prices in the coming six to eight months," the money that will be
    released from these investments will become a part of the capital to be lifted for
    repayment of the bridging loan taken for the Jaguar -Land Rover acquisition.
    Taken in March 2008" (Tata Motors Profile) It took a 15 month bridge loan of 3
    billion in March from a consortium of banks to finance the JLR accusation and
    its expansion plans Since the rights issue was announced on 28th may its share
    value has fallen more than 30% and fell by 1.82% to Rs. 429.85 on BSE, even
    though the bench mark index gained 3.8% to end at 15, 049.86 points.













    The Analysts say that, this is a strategic move taken by Tata Motors because it is
    allowing the company to make a lot of profit even when the market is in the
    financial pressure allows Tata sons to raise its wager in group companies.
    If the company will follow the above mentioned trends then possibly it can raise
    its finances in a low liquidity and high interest rate set -up.









    INDUSTRY OUTLOOK
    The Indian Automobile Industry enjoys the advantage of low cost base, high
    skilled labour, strong ancillary network coupled with Governments support by
    way of concessional excise duty of 16% for small cars, ban on overloading and
    also significant investments proposed for removing infrastructure bottlenecks.
    The CV industry is directly related to the economic growth and development.
    The growth in demand for CVs is directly related to the IIP index and any
    upsurge in economic activities will call for more cargo movement in the
    economy.
    The domestic CV market grew at a CAGR of 26.7% during the last 6 years. In
    FY07, the CV segment registered a growth of 32.2% due to Supreme Courts ban
    on over loading trucks.
    However, we believe that this is a one-time demand and the CV segment may not
    witness such kind of growth repeatedly. There is a regulation that restricts the
    movement of vehicles above certain age (15 years in National Capital Region
    and 8 years in Mumbai). Though the rule is not being followed strictly at
    present, in future if this rule is implemented strictly it will res ult in huge
    replacement demand.
    With the Indian economy expected to grow at 8.5% to 9% in coming years, we
    expect the demand for CVs to be fairly decent except for the fact that the
    industry is currently experiencing a correction due to sharp spurt in dema nd in
    the previous years.
    The CV industry witnessed a change in demand dynamics in last few years. The
    demand for LCVs in the <=3.5 tonnes segment is rising at the cost of demand in
    5 to 7.5 tonnes category, while demand in 7.5 to 12 tonnes segment and 16. 2 to
    25 tonnes segment is booming at the cost of demand in 12 to 16.2 tonnes
    segment. Demand for trailers of >35.2 tonnes is witnessing a surge while demand
    for semi-trailers in 26.4 to 35.2 tonnes segment is suffering.
    This structural shift in demand dynamics is due to the evolution of Hub & Spoke
    model of distribution, which is now adopted by transportation players because of
    improved road infrastructure and also the ban on trucks in many cities by the
    authorities to tackle the traffic congestion issues. According to the Hub & Spoke
    model, HCVs plying over the highways to transport goods to different states and
    districts.





    HISTORY OF TATA MOTORS
    1.

    Tata Motors launches its first truck in collaboration with Mercedes -Benz.
    Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji
    Nussarwanji Tata and J. Baker. The company was established in 1945 as a
    locomotive manufacturing unit and later expanded its operations to commercial
    vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of
    Germany.
    2. TATA Indica

    The first generation Tata Indica
    After years of dominating the commercial vehicle market in India, Tata Motors
    entered the passenger vehicle market in 1991 by launching the Tata Sierra, a
    multi utility vehicle. After thelaunch of three more vehicles, Tata Estate (1992, a
    stationwagon design based on the earlier
    ' TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and
    Tata Safari (1998, India's first sport s utility vehicle). Tata launched the Indica in
    1998, the first fully indigenous passenger car of India. Though the car was
    initially panned by auto-analysts, the car's excellent fuel economy, powerful
    engine and aggressive marketing strategy made it one of the best selling cars in
    the history of the Indian automobile industry. A newer version of the car, named
    Indica V2, was a major improvement over the previous version and quickly
    became a mass-favourite. A badge engineered version of the car was sold in the
    United Kingdom as the Rover CityRover.
    Tata Motors also successfully exported large quantities of the car to South
    Africa.The success of Indica in many ways marked the rise of Tata Motors.




    3. TATA Brads
    DAEWOO ACQUISITIO
    Tata Novus is one of the best selling commercial trucks in South Korea. With
    the success of Tata Indica, Tata Motors aimed to increase its presence
    worldwide. In 2004, it acquired the Daewoo Commercial Vehicle Company of
    South Korea. The reasons behind the acquisition were:
    Companys global plans to reduce domestic exposure. The domestic
    commercial vehicle market is highly cyclical in nature and prone to
    fluctuations in the domestic economy. Tata Motors has a high domestic
    exposure of ~94% in the MHCV segment and ~84% in the light
    commercial vehicle (LCV) segment. Since the domestic commercial
    vehicle sales of the company are at the mercy of the structural economic
    factors, it is increasingly looking at the international markets. The
    company plans to diversify into various markets across the world in both
    MHCV as well as LCV segments
    To expand the product portfolio Tata Motors recently introduced the
    25MT GVW Tata Novus from Daewoos (South Korea) (TDCV) platform.
    Tata plans to leverage on the strong presence of TDCV in the heavy-
    tonnage range and introduce products in India at an appropriate time.
    This was mainly to cater to the international market and also to cater to
    the domestic market where a major improvement in the Road
    infrastructure was done through the National Highway Development
    Project.
    Tata remains India's largest heavy commercial vehicle manufacturer and
    Tata Daewoo is the 2nd largest heavy commercial vehicle manufacturer in
    South Korea. Tata Motors has jointly worked with Tata Daewoo to
    develop trucks such as Novus and World Truck and buses namely,
    GloBus and StarBus.
    HISPANO CARROCERA
    Hispano Divo at the 2008 FIAA in Madrid In 2005, sensing the huge opportunity
    in the fully built bus segment, Tata Motors became acquired 21% stake in
    Hispano Carrocera SA, Aragonese bus manufacturing company giving it
    controlling rights of the company.



    JAGUAR CARS AND LAND ROVER
    After the acquisition of British Jaguar Land Rover (JLR) business, which also
    includes the Rover, Daimler and Lanchester brand names Tata Motors became a
    major player in the international automobile market.
    On 27 March 2008, Tata Motors reached an agreement with Ford to purchase
    their Jaguar and Land Rover operations for US$2 billion. The sale was
    completed on 2 June 2008 Tata has gained the rights to the Daimler, Lanchester,
    and Rover brand names.
    In addition to the brands, Tata Motors has also gained access to 2 design centers
    and 3 plants in UK. The key acquisition would be of the intellectual propert y
    rights related to the technologies.





    JOINT VENTURES

    Tata MarcoPolo released this low-floor bus in India and now it is widely
    used as public transport
    In 2005, sensing the huge opportunity in the fully built bus segment, Tata
    Motors acquired 21% stake in Hispano Carrocera SA, Aragonese bus
    manufacturing company and introduced its highend inter -city buses in the
    country.
    Tata Motors has also formed a 51:49 joint venture with Marcopolo S.A., a
    Brazil-based global leader, lead by Brian Behrle, in bus body building. This joint

    venture is to manufacture and assemble fully-built buses and coaches targeted at
    developing mass rapid transportation systems.
    The joint venture will absorb technology and expertise in chassis and
    aggregates from Tata Motors, and Marcopolo will provide know-how in
    processes and systems for bodybuilding and bus body design.


    IMPORTANT DEVELOPMENTS
    In 2005 & 06

    Tata Ace was India' s first mini truck
    Tata Ace, India' s first indigenously developed sub-one ton mini-truck, was
    launched in May 2005. The mini -truck was a huge success in India with auto-
    analysts claiming that Ace had changed the dynamics of the light commercial
    vehicle (LCV) market in the country by creating a new market segment termed
    the small commercial vehicle (SCV) segment. Ace rapidly emerged as the first
    choice for transporters and single truck owners for city and rural transport. By
    October 2005, LCV sales of Tata Motors had grown by 36.6 percent to 28,537
    units due to the rising demand for Ace. The Ace was built with a load body
    produced by Autoline Industries. By
    2005; Autoline was producing 300 load bodies per day for Tata Motors. Ace is
    still one of the number makers for TML, TML sold the 2,00,000th Ace in August
    2008, within 4 years since its introduction.


    Tata Ace has also been exported to several European, South American and
    African countries. Electric-versions of Tata Ace are sold through Chrysler's
    Global Electric Motorcars division.
    In 2007
    In 2007, Tata Motors launched several concept models and future designs of
    existing models. It also formed joint ventures with various local companies in
    several countries to assemble Tata cars. Tata Motors launched a re-designed
    version of Tata Xenon TL during Motor Show Bologna which would be
    assembled in Thailand and Argentina. A pick-up variant of Tata Sumo was also
    launched under the program ' Global Pick-Up'. The company plans to launch the
    new pick-up model in India, Southeast Asia, Europe, South Africa, Turkey and
    Saudi Arabia.
    Tata Motors also unveiled newer model of Tata Indigo and Tata Elegante
    concept-car during the Geneva Auto Show.
    Tata Motors also formed a joint venture with Fiat and gained access to Fiats
    diesel engine technology. Tata Motors is looking to extend its relationship with
    Fiat and Iveco to other segments like the ' Global Pick-Up' program. The launch
    of the 'Global Pick-Up' will mark the entry of the company into developed
    markets like Europe and the United States. The project was initially
    collaboration between Tata Motors and its subsidiary Tata Daewoo Commercial
    Vehicles, but later Tata Motors decided to work with Iveco as Daewoos design
    was not in sync with the needs of sophisticated European customers. The
    company has formed a joint venture with Thailands Thonburi Company, an
    independent auto assembler, in which Tata Motors will hold a 70% stake.






    In 2008
    COMPRESSED AIR CAR

    Tata One CAT
    Motor Development International of Luxembourg has developed the world's first
    prototype of a compressed air car, named One CAT. In 2007, MDI owner Guy
    Negre was reported to have "the backing of Tata".
    It has air tanks that can be filled in 4 hours by plugging the car into a standard
    electrical plug. In 2008 MDI planned to also design a gas station compressor,
    which would fill the tanks in 3 minutes. There are no gasoline costs and no fossil
    fuel emissions from the vehicle when run in town, but "the compressed air
    driving the pistons can be boosted by a fuel burner".
    One CAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks
    it will run at 100 km/h (62 mph) for 90 kilometers (56 mi) range in urban cycle.
    It is actually a dual fuel car but it is more efficient than any present Hybrid cars.


    IN 2009 AND ONWARDS
    Electric vehicles
    Tata Motors unveiled the electric versions of passenger car Tata Indica and
    commercial vehicle Tata Ace. Both run on lithium batteries. The company has
    indicated that the electric Indica would be launched locally in India in about
    2010, without disclosing the price. The vehicle would be launched in Norway in
    2009.
    Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought
    a 50.3% holding in electric vehicle technology firm Miljbil
    Grenland/Innovasjon of Norway for US$1.93 M, which specialises in the
    development of innovative solutions for electric vehicles, and plans to launch the
    electric Indica hatchback in Europe next year.









    GLOBAL OPERATIONS
    Tata Motors has been aggressively acquiring foreign brands to increase its global
    presence. Tata Motors has operations in the UK, South Korea, Thailand and
    Spain. Among them is Jaguar Land Rover, a business comprising the two iconic
    British brands that was acquired in 2008. Tata Motors has also acquired from
    Ford the rights to three other brand names: Daimler, Lanchester and Rover. In
    2004, it acquired the Daewoo Commercial Vehicles Company, South
    Koreas second largest truck maker. The rechristened Tata Daewoo Commercial
    Vehicles Company has launched several new products in the Korean market,
    while also exporting these products to several international markets. Today two-
    thirds of heavy commercial vehicle export out of South Korea are from Tata
    Daewoo.
    In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed
    Spanish bus and coach manufacturer, giving it controlling rights of the company.
    Hispanos presence is being expanded in other markets. On Tata's journey to
    make an international foot print, it continued its expansion through the
    introduction of new products into the market range of buses (Starbus & Globus)
    as well as trucks (Novus). These models were jointly developed with its
    subsidiaries Tata Daewoo and Hispano Carrocera. In May, 2009 Tata unveiled
    the Tata World Truck range jointly developed with Tata Daewoo. They will
    debut in South Korea, South Africa, the SAARCcountries and the Middle -East by
    the end of 2009.
    In 2006, it formed a joint venture with the, Brazil -based Marcopolo, a gl obal
    leader in body-building for buses and coaches to manufacture fully-built buses
    and coaches for India and select international markets. Tata Motors has expanded
    its production and assembly operations to several other countries including
    South Korea, Thailand, South Africa and Argentina and is planning to set up
    plants in Turkey, Indonesia and Eastern Europe. Tata also franchisee/joint
    venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal.
    Tata has dealerships in 26 countries across 4 continents. Though Tata is present
    in many counties it has only managed to create a large consumer base in the
    Indian Subcontinent namely India, Bangladesh, Bhutan, Sri Lanka and Nepal and
    has a growing consumer base in Italy, Spain and South Africa.
    The Government of India announced an automobile policy in December 1997.
    The policy required majority-owned subsidiaries of foreign car firms to invest at
    least US$50 million in equity if they wished to set up manufacturing projects in
    India. It also forced them to take on export obligations to fund their auto part
    imports and required them to submit to a schedule for increasing the share of

    locally made parts in their cars. Mere car assembling operations were
    notwelcomed. An Indian cabinet panel will soon consider a new automobile
    policy that aims to set fresh investment guidelines for foreign firms wishing to
    manufacture vehicles in the country. Investments in making auto parts by a
    foreign vehicle maker will also be considered a part of the minimum for eign
    investment made by it in an auto-making subsidiary in India. The move is aimed
    at helping India emerge as a hub for global manufacturing and sourcing for auto
    parts.
    The policy sets an export target of $1 billion by 2005 and US$2.7 billion by
    2010. The policies adopted by Government will increase competition in domestic
    market, motivate many foreign commercial vehicle manufactures to set up shops
    in India, whom will make India as a production hub and export to nearest market.
    Thus Tata Motors CV will have to face tough competition in near future, which
    might affect its growth negatively.


    The purchase of Jaguar Cars is expected to help give Tata Motors a foothold in
    European and American markets.
    With the unveiling of Tata Elegante during Geneva Motor Show, Tata Motors
    revealed its intention to enter the sedan and sports car markets.

    Tata Indica assembled in Thailand and Argentina.





    Tata Prima
    The Luxury Sedan was designed by Pininfrina and has marked the entry of Tata
    into the international sedan market. The car is to be sold in India by 2013 and
    around the world by 2015 Tata Motors has expanded its production and assembl y
    operations to several other countries including South Korea, Thailand, South
    Africa and Argentina and is planning to set up plants in Turkey, Indonesia and
    Eastern Europe.










    MILESTONES
    1945
    Tata Engineering and Locomotive Co. Ltd. was established to manufacture
    locomotives and other engineering products.
    1948
    Steam road roller introduced in collaboration with Marshall Sons (UK).
    1954
    Collaboration with Daimler Benz AG, West Germany, for manufacture of
    medium commercial vehicles. The first vehicle rolled out within 6 months of the
    contract.
    1959
    Research and Development Centre set up at Jamshedpur.
    1977
    First commercial vehicle manufactured in Pune.
    1983
    Manufacture of Heavy Commercial Vehicle commences.
    1985
    First hydraulic excavator produced with Hitachi collaboration.

    1986
    Production of first light commercial vehicle, Tata 407, indigenously
    designed, followed by Tata 608.
    1991
    Launch of the 1st indigenous passenger car Tata Sierra.
    One millionth vehicle rolled out.
    1994
    Launch of Tata Sumo - the multi utility vehicle.

    1995
    Mercedes Benz car E220 launched.
    1996
    Tata Sumo deluxe launched.
    1997
    Tata Sierra Turbo launched.
    1998
    Tata Safari - India's first sports utility vehicle launched.
    2 millionth vehicles rolled out.
    Indica, India's first fully indigenous passenger car launched.

    2001
    Indica V2 launched - 2nd generation Indica.
    100,000th Indica wheeled out.
    Launch of the Tata Safari EX
    2002
    2,00,000th Indica rolled out.
    Launch of the Tata Sumo'+' Series
    Launch of the Tata Indigo.
    Tata Engineering signed a product agreement with MG Rover of the UK.
    2003
    On 29th July, J. R. D. Tata' s birth anniversary, Tata Engineering becomes
    Tata Motors Limited.
    3 millionth vehicle produced.
    First CityRover rolled out


    2004
    Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment
    agreement and completes acquisition of Daewoo Commercial Vehicle Company
    Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy
    duty truck ' NOVUS' , in Korea
    Sumo Victa launched
    Indigo Marina launched
    Tata Motors lists on the NYSE
    2005
    Tata Motors rolls out the 500,000th Passenger Car from its Car Plant
    Facility in Pune
    The Tata Xover unveiled at the 75th Geneva Motor Show
    Branded buses and coaches - Starbus and Globus - launched
    Tata Ace, India's first mini truck launched
    The power packed Safari Dicor is launched
    Tata Motors launches Indica V2 Turbo Diesel.
    One millionth passenger car produced and sold
    Inauguration of new factory at Jamshedpur for Novus
    Launch of Tata Novus
    Launch of Novus range of medium trucks in Korea, by Tata Daewoo
    Commercial Vehicle Co. (TDCV)
    2006
    Tata Motors vehicle sales in India cross four million mark
    Indica V2 Xeta launched
    Passenger Vehicle sales in India cross one-million mark
    Tata Motors first plant for small car to come up in West Bengal
    Tata Motors and Fiat Group announce three additional cooperation
    agreements

    2007
    Construction of Small Car plant at Singur, West Bengal, begins on
    January 21
    New 2007 Indica V2 range is launched
    Tata Motors and Thonburi Automotive Assembly Plant Co. (Thonburi),
    announce formation of a joint venture company in Thailand to
    manufacture, assemble and market pickup trucks.
    Roll out of 100,000th Ace
    Tata-Fiat plant at Ranjangaon inaugurated
    Launch of a new Upgraded range of its entry level utility vehicle offering,
    the Tata Spacio.
    Launch of Magic, a comfortable, safe, four-wheeler public transportation
    mode, developed on the Ace platform
    Launch of Winger, Indias only maxi -van
    Fiat Group and Tata Motors announce establishment of Joint Venture in
    India
    Launch of the Sumo Victa Turbo DI, the new upgr aded range of its entry-
    level utility vehicle, the Sumo Spacio
    Tata Motors launches Indica V2 Turbo with dual airbags and ABS
    Launch of new Safari DICOR 2.2 VTT range, powered by a new 2.2 L
    Direct Injection Common Rail (DICOR) engine.
    Rollout of the one millionth passenger car off the Indica platform.
    2008
    Latest common rail diesel offering- the Indica V2 DICOR, launched.
    Indigo CS (Compact Sedan), worlds first sub four -metre sedan, launched.
    Launch of the new Sumo -- Sumo Grande, which combines the looks of an
    SUV with the comforts of a family car.
    .Xenon, 1-tonne pick-up truck, launched in Thailand.
    Tata Motors signs definitive agreement with Ford Motor Company to
    purchase Jaguar and Land Rover.
    Tata Motors completes acquisition of Jaguar Land Rover.
    Tata Motors introduces new Super Milo range of buses.
    Tata Motors is Official Vehicle Provider to Youth Baton Relay for The III
    Commonwealth Youth Games Pune 2008.
    Indica Vista the second generation Indica, is launched.
    Tata Motors launches passenger cars and the new pick-up in D.R. Congo.
    2009
    Tata Nano is launched.
    Tata indica vista is launched.
    Tata indigo manza is launched.



    ORGANIZATION STRUCURE OF
    TATA MOTORS














    CEO
    CARL-PETER
    FORSTER
    CHAIRMAN
    RATAN TATA
    STRATEGIC SOURCING
    BBP
    COMPLIANCE &
    SECRATARY
    HS
    CFO
    C. RAMAKRISHNAN
    CORPORATE
    COMMUNICATIONS
    DR
    INDIA OPERATIONS
    PT

    COMMERCIAL
    VEHICLES
    RP
    PASSENGER CARS
    RD
    LEGAL
    RB
    HUMAN RESOURCES
    ST

    JAMSHEDPUR ADD & MATERIAL, CARS PLANT COMMERCIAL, PLANT, CVBU, PUNE
    DIRECT COMPETITORS OF TATA MOTORS
    Tata motors is the flag bearer of the Indian manufacturing industry , being the
    first Indian manufacturing company to have its own indigenously manufactured
    passenger car and being the first to make forays into the global market . It is a
    showcase for the whole industry with world class process management
    techniques being incorporated . But inspite of all this Tata motors have not been
    able to make a dent in the global market , neither in the passenger car market and
    nor in the heavy commercial vehicles market. Although it holds the 2nd position
    in the passenger car market in India, its increasingly feeling the heat from global
    competitors like Hyundai , Suzuki etc.in t he domestic market too.

    Suzuki: Suzuki through its subsidiary, Maruti Suzuki in the Indian market
    may also be alarming. Maruti has aggressively launched family cars to
    undermine the Tata models.
    Hyundai: The Indian subsidiary of the Korean auto major, Hyundai Motor
    India is currently on an expansion mode and the company is company is
    planning to expand its capacity and launch new models to maintain its share
    of around 20 per cent in the growing Indian passenger car market. Hyundai
    Motors have high sale of i10 & i20. Park also pointed out the fact that the
    Korean auto major has plans to launch new models with technology that
    models sold by competition do not have. Hyundai Motors India said that the
    company is focusing is on the domestic market as the demand is increasing.
    The officials of the company also said that the ratio of domestic sales to
    exports for this year will be 58:42.
    Mahindra and Mahindra: JV with ITEC, North American leader in heavy
    trucks. M&M has formed a 51:49 JV called Mahindra Inter national with
    ITEC, USA (parent Navistar International), to manufacture commercial
    vehicles and to bolster its position in the CV business. ITEC is the leader in
    medium and heavy trucks and buses in North America, and is the world's

    largest manufacturer of medium-duty diesel engines. Mahindra International
    aims to have a presence across the CV market (6-35 tonnes GVW) with
    variants of passenger transport, cargo and specialised load applications and is
    likely to start producing medium/heavy commercial vehi cles from FY09.











    COMPANY POSITION OF TATA MOTORS



    After more than two years, Tata Motors has dislodged Koreas Hyundai Motors
    in India from the second spot in monthly domestic passenger vehicle sales. The
    spurt in Tatas June numbers has primarily been due to a dramatic increase in
    sales of the Nano, after the mother plant at San and in Gujarat went on stream
    last month, as well as a surge in that of the Indigo.
    Tata Motors domestic sales went up by 63.2 per cent in June, with the company
    selling 27,811 units compared with 17,039 in the same month last ye ar. Hyundai
    saw its car sales grow by 18.9 per cent, selling 27,366 units.
    Sales of the Nano, the much-reported small car of Tata, more than doubled from
    an average of 3,500 units in recent months to 7,704 in June, pushing up overall
    numbers. The Indigo range recorded sales of 7,502 units, growth of 113 per cent
    over June last year, when 3,522 units were sold.
    A Tata Motors spokesperson said: Going forward, our expectation would be to
    maintain the No 2 position in the industry.
    Analysts said Tata would be able to sustain its growth in sales. The newly-
    created Nano segment has huge opportunities and, therefore, Tata Motors is
    likely to sustain its numbers because of the higher volumes it will generate,
    said Abdul Majeed, national head of automotive pract ice in
    PricewaterhouseCoopers.
    However, Hyundai executives said that as they made only passenger cars, unlike
    utility vehicles made by Tata such as the Sumo, the comparison should be onl y
    within the former category, where the Korean major is still No 2.







    POLE POSITION














    Others are more sceptical of a Tata lead. While Nano numbers are the pre -sold
    orders and the company is only accelerating the deliveries from its new plant, we
    need to wait and watch for at least a quarter to see if it is sustainable. Moreover,
    Tatas will need more products in the passenger car category to remain ahead of
    Hyundai in the long run, said Rakesh Batra, national head (automotive
    practice), Ernst & Young. More, as Hyundai would be launching a small sub-
    Santro car, whose date of launch has not been disclosed.
    Buoyed by a spurt in demand, the overall passenger vehicles market continued
    its steady growth, with sales up by 26.8 per cent in the month. As many as
    176,920 units were sold by leading auto companies (see chart). Maruti Suzuki
    continued to be in the top spot, selling 72,812 units, much ahead of the
    competition, a growth of 17.9 per cent. The growth in June is extremely high
    as you must remember the base was very high last year in June, said R C
    June09 June 10 Growth (%)
    Maruti 61,773 72,812 17.9
    Tata Motors 17,039 27,811 63.2
    Hyundai 23,016 27,366 18.9
    M&M* 18,154 17,573 -3.2
    GM India 4,492 9,539 112.0
    Ford India 1,982 7,269 267.0
    Toyota
    Kirloskar
    4,367 6,180 42.0
    Honda Siel 5,048 4,595 -8.9
    Fiat India 2,474 2,137 -13.6
    SkodaAuto
    India
    1,145 1,638 43.0
    Total 139,490 176,920 26.8
    Bhargava, chairman of Maruti Suzuki. The fundamentals of the economy are
    good and demand is picking up on the back of new models. The industry is
    expecting an annual growth of 12 per cent in 2010-11.
    Many of the new car models have helped their companies to show good numbers.
    GM India saw its sales go up 112 per cent in June, thanks to growing demand for
    its recently launched Beat, which sold 3,415 units. Ford India has a three-month
    waiting list for its small car, the Figo.
















    PRODUCT MIX

    1. Multi Utility Vehicles

    TATA SUMO GRANDE
    Feature:
    ENGINE :2179 cc, 16 valve DICOR
    MAX POWER :118bhp@4000rpm
    MAX TORQUE :250nm@1500-3000rpm
    GEAR :5 speed manual
    SUSPENSION : FRONT-Indepndent, Double wishbone with coil springs
    REAR -Parabolic leaf springs
    BRAKES : FRONT-Vacuum assisted independent hydraulic disc
    REAR Drum
    LENGTH : 4421 mm
    WIDTH :1780 mm
    HEIGHT :1940 mm GROUND CLEARANCE :180
    mmWHEELBASE :2550 mm KERB WEIGHT :1940 mm



    TATA SAFARI
    Features:-
    Displacement: 2179cc, DOHC, VTT, DiCOR
    Engine Type: Diesel
    Maximum Power: 140 Bhp @ 4000 rpm
    Maximum Torque: 320 Nm @ 1700 rpm
    Length: 4650 mm
    Width: 1918 mm
    Height: 1925 mm
    Seating Capacity:
    7
    Tyre Size:
    235/70 R16 105S
    Suspension:
    Ind Double Wishbone with
    Torsion bar
    Boot Space:
    981.00 ltrs.
    Steering:
    Power
    Brakes:
    Front Ventilated, Rear Disk
    Gears:
    5 Manual

    Ground Clearance:
    195.00 mm
    Kerb Weight:
    2040.00 kgs.
    Fuel Tank:
    65.00
    Body Colour Bumpers:

    Tachometer:

    Alloys:

    ORVM Indicator:

    Xenon Headlamps:

    Trip Meter:
    2
    Headlamp Washer:

    Airbag: 2




    TATA SUMO VICTA


    Features:-
    Model Sumo Victa
    Body Type Station wagon / estate
    Number Of Doors 5
    Seating Capacity 7
    Fuel Capacity 65 Litres
    Dimensions
    Length 4505 mm
    Width 1726 mm
    Height 1976 mm
    Wheelbase 2400 mm
    Ground Clearance 160 mm
    Minimum Turning Radius 4.9 m
    Weight
    Kerb Weight 1820 kg
    Engine
    Type 1948 cc diesel engine
    Number Of Cylinders 4
    Displacement 1948 cc
    Transmission Manual
    Max. Power 90 PS @ 4300 rpm
    Max. Torque 19 kgm @ 2500 rpm
    Suspension
    Front Suspension Independent
    Rear Suspension Parabolic leaf springs
    Brake
    Front Disc
    Rear Drum
    Steering Type Power steering
    Tyre Size 215 R 15 Radial



    TATA XENON
    Features:-
    ENGINE

    EX 4x2 EX 4x4
    Engine
    2.2 L 16 Valve DOHC VTT DiCOR
    (Variable Turbine Technology) (32
    Bit Fully Electronically Controlled)
    (Direct Injection Common Rail)
    2.2 L 16 Valve DOHC VTT DiCOR
    (Variable Turbine Technology) (32
    Bit Fully Electronically Controlled)
    (Direct Injection Common Rail)
    Capacity (cc) 2179 2179
    Max. Output (PS) at
    rpm
    140 @ 4000 140 @ 4000
    Max. Torque (Nm)
    at rpm
    320 @ 1700-2700 320 @ 1700-2700
    Gearbox
    G-76-,5/4.1 - Synchromesh with
    Overdrive
    G-76-,5/4.1 - Synchromesh with
    Overdrive
    SUSPENSION

    EX 4x2 EX 4x4
    Front Independent Double wishbone Independent Double wishbone
    Rear Parabolic Leaf Springs Parabolic Leaf Springs
    Steering Power steering Power steering
    Brakes
    Vacuum Assisted Independent
    Hydraulic
    Vacuum Assisted Independent
    Hydraulic
    Front
    Ventilated disc brake, Twin Pot
    Caliper
    Ventilated disc brake, Twin Pot
    Caliper
    Rear Drum brake, Auto Adjusting Type Drum brake, Auto Adjusting Type
    DIMENSIONS (mm)

    EX 4x2 EX 4x4
    Overall Length X
    Width X Height
    (mm)
    5125 X 1860 X 1833 5126 X 1860 X 1833
    Load Body inside
    Length X Width X
    Height (mm)
    1518 X 1414 X 405 1519 X 1414 X 405
    Wheel Base ( mm) 3150 3150
    Ground Clearance
    (mm
    200 200
    Turning circle
    Radius (m)
    6 6
    Gross Vehicle
    Weight (Kgs)
    2500 2550
    Kerb Weight (Kgs) 1900 1990
    Load Body Load
    Carrying Capacity
    (Kgs)
    260 220
    Fuel Tank Capacity
    (Ltrs.)
    65 65
    Seating Capacity 5 5
    Emission Standard BS III BS III
    Drive 4X2 4X4






    2.Passenger Cars

    TATA INDICA VISTA
    Feature:-
    Overview
    Make Tata
    Model Indica Vista
    Body Type Hatchback
    Number Of Doors 5
    Seating Capacity 5
    Dimensions
    Length 3795 mm
    Width 1695 mm
    Height 1550 mm
    Wheelbase 2435 mm
    Ground Clearance 165 mm
    Engine
    Type Direct Injection Common Rail Turbo-charged Inter-
    cooled (petrol)
    Quadrajet Diesel
    Turbo Diesel Injection - Diesel
    Number of Cylinders 4
    Displacement 1172cc (Petrol Safire)
    1248cc (Quadrajet Diesel)
    1405cc Turbo Diesel Injection (TDi)
    Transmission Manual
    Max. Power 65 bhp @ 5500 rpm (Petrol Safire)
    75 bhp @ 4000 rpm (Quadrajet Diesel)
    71 bhp @ 4500 rpm (TDi)
    Max. Torque 96 Nm @ 3000 rpm (Petrol Safire)
    190Nm @ 1750 rpm (Quadrajet Diesel)
    135 Nm @ 2500 rpm (TDi)
    Suspension
    Front Suspension McPherson Strut
    Rear Suspension Semi independent coil
    Brakes
    Front Disc
    Rear Drum



    TATA INDICA V2


    Features:-

    Tata Indica
    Vista
    Indica V2 Indica V2 Xeta
    Indica V2
    Turbo
    Indica V2
    Dicor
    Engine
    Type
    475 IDI
    Turbo
    Intercooled
    Diesel
    475 IDI with
    Microprocessor
    based Engine
    Management
    System (ECU)
    475 SI Multi
    Point Fuel
    Injection
    System with 32-
    bit
    475 Turbo
    Diesel
    Tata 1.4
    Direct
    Injection
    Common Rail
    Diesel Engine
    microprocessor
    No.of
    Cylinders
    4 cyclinder - - 4 inline -
    Piston
    Displacement
    1405 cc 1405 cc. 1396 cc. 1405 cc -
    Maximum
    Output :
    71 PS @
    4500 rpm
    53.5 PS @
    5500 rpm
    70 PS @ 4800
    rpm
    DLS:62 PS @
    4500 rpm
    DLG:68 PS
    @ 4500 rpm
    DLX:68 PS
    @ 4500 rpm
    70 PS @ 4000
    rpm
    Maximum
    Torque :
    135 Nm @
    2500 rpm
    85 Nm @ 2500
    rpm
    12.4 kgm@
    2600 rpm
    DLX:13 kgm
    @ 2500 rpm
    DLG:13 kgm
    @ 2500 rpm
    DLS:12.5
    kgm @ 2500
    rpm
    14.3 Kgm @
    1800 - 3000
    rpm
    Compression
    Ratio
    - - 21:1 -
    KerbWeight
    Kerb Weight TDI 1135 995 kg 995 kg 1050 kg
    DLS DiCOR -
    1100 kg &
    DLG DiCOR
    - 1105 kg
    Steering

    Type
    Power
    Assisted Rack
    & Pinion -
    Hydraullic
    - -
    Rack and
    pinion
    Rack &
    Pinion
    Turning - - - 4.9 m 4.9 m
    Radius
    Transmission
    Type
    Synchromesh
    with over
    drive
    - -
    5 forward, 1
    reverse
    5 forward, 1
    reverse
    Suspension
    Front
    Suspension
    - -
    Independent,
    Wish Bone
    type with
    McPherson
    strut, Antiroll
    Bar
    Independent,
    Wish Bone
    type with
    McPherson
    Strut, Anti-
    roll bar
    Rear
    Suspension
    Independent;
    Lower
    Wishbone;
    McPherson
    Strut withCoil
    Spring
    - -
    Independent,
    Semi trailing
    arm with coil
    spring
    mounted on
    hydraulic
    shock
    absorbers
    Independent,
    Semi-trailing
    arm with coil
    spring
    mounted on
    hydraulic
    shock
    absorbers
    Brakes
    Type
    Vacuum
    Assisted
    Independent
    Dual Curcuit,
    Diagonal
    Split,
    Hydraulic
    Brake
    - -
    Dual Circuit,
    diagonally
    split, vacuum
    assisted with
    PCR valves
    Dual Circuit,
    diagonal split
    hydraulic
    brakes
    through
    tandem
    master
    cylinder
    Front Brakes

    - -
    Ventilated
    Disc
    Ventilated
    disc
    Rear Brakes

    - - Drum Drum
    Tyres
    Type
    Radial
    Tubeless
    - - Radial Radial
    Tyre Size :
    TDI-175/65
    R14
    - -
    165 X 65 R
    14
    165/65 R 14
    Tyre Size :

    - -
    165 X 65 R
    13
    -
    FuelTank
    Capacity 37 liters - - 37 litres 37 litres
    Seating
    Capacity Five - - Five Five
    Dimensions
    Width 1695 mm - - 1665 mm 1485mm
    Height 1550 mm - - 1485 mm 1500mm
    Wheelbase 2470 mm - - 2400 mm 2400mm
    Ground
    Clearance
    165 mm - - -

    Length 3795 mm - - 3675 mm 3690mm


    TATA INDICA V2 XETA
    Feature:-
    Model Indica V2 XETA
    Body Type Hatchback
    Number Of Doors 5
    Seating Capacity 5
    Fuel Capacity 37 Litres
    Dimensions
    Length 3675 mm
    Width 1665 mm
    Height 1485 mm
    Wheelbase 2400 mm
    Ground Clearance 165 mm
    Minimum Turning
    Radius
    4.9 m
    Weight
    Kerb Weight 995 kg
    Engine
    Type
    475 SI Multi Point Fuel Injection System, Two ECUS with 32-
    bit microprocessor
    Number Of Cylinders 4
    Displacement 1193 CC
    Transmission Manual
    Max. Power
    70 PS @ 4800 rpm (For GLX) 65.3 PS @ 5000-5200 rpm (For
    GL, GLE, GLS, GLG)
    Max. Torque
    12.4 kgm @ 2600 rpm (For GLX) 10.2 kgm @ 2600 rpm (For
    GL, GLE, GLS, GLG)
    Suspension
    Front Suspension Independent McPherson strut with anti-roll bar
    Rear Suspension Independent 3 link McPherson strut with anti-roll bar

    Front Ventilated Disc brake
    Rear Drum brake
    Steering Type Rack & Pinion


    TATA INDIGO MANZA
    Features:-
    SPECIFICATIONS QUADRAJET
    90
    SAFIRE
    90

    ENGINE
    Type
    4 cylinder, Common Rail,
    Diese
    4 cylinder, MPFI, Petrol with
    INTELLIGENT PORT RESIZING
    Engine Capacit 1248 cc 1368 cc
    Max. Power 90 PS @ 4000 RPM 90 PS @ 6000 RPM
    Max. Torque 200 Nm@ 1750-3000 RPM 116 Nm@ 4750 RPM
    TRANSMISSION C549, 5+1 Speed Manual Gearbo
    SUSPENSION
    Front Independent; Lower Wishbone; McPherson Strut with Coil Spring
    Rear
    Semi-independent, Twist Beam with Coil Springs and Hydraulic
    Shock Absorbers
    STEERING
    Type Power Assisted Rack & Pinion - Hydraulic, Tilt adjustable
    Turning circle radius 5.1m
    BRAKES
    Type Vacuum assisted independent dual circuit diagonal split hydraulic
    brakes through tandem master cylinder
    Front Ventilated Disc
    Rear Drum
    WHEELS &
    TYRES

    Wheels 5.5 J x 15
    Tyre 185/60 R15 Tubeless Radials
    SEATING
    CAPACITY
    5
    FUEL TANK
    CAPACITY
    44 Litres
    DIMENSIONS
    Length 4,413 mm
    Width 1,703 mm
    Height 1,550 mm
    Wheelbase 2,520 mm
    Ground Clearance 165 mm
    Boot Volume 460 Litres
    WEIGHTS
    Kerb weight Aqua: 1,200 kg 1,100 kg
    Aura: 1,200 kg 1,115 kg
    Aura (ABS): 1,200 kg 1,115 kg
    Aura+: 1,210 kg 1,125 kg
    GVW Aqua: 1,650 kg 1,575 kg
    Aura: 1,650 kg 1,585 kg
    Aura (ABS): 1,650 kg 1,585 kg
    Aura+: 1,660 kg 1,595 kg

    Interiors
    INTERIOR AQUA AURA AURA (ABS) AURA+
    Full fabric seat trim ? ? ? ?
    2 tone beige interior colour
    scheme
    ? ? ? ?
    Storage pockets in front/rear
    Door
    ? ? ? ?
    Storage tray under Co-Drivers
    seat
    ? ? ? ?
    Bottle holder on floor console ? ? ? ?
    Glove Box with Lamp, Lock,
    Card holder & Pen holder
    ? ? ? ?
    Magazine pockets behind front
    seats
    - ? ? ?
    Power Outlet at Front & Rear
    Cabin
    ? ? ? ?
    Tachometer with CRITICAL
    REV INDICATOR
    ? ? ? ?
    Illuminating ring around keyhole - - ? ?
    Light Intensity adjustment for
    instrument cluster
    ? ? ? ?
    Front & Rear Cabin Lights(with
    twin spot lights)
    ? ? ? ?
    Vanity Mirror on Co-Drivers
    Sunvisor
    ? ? ? ?
    Vanity Light on Co-Drivers
    Sunvisor
    - - ? ?


    Exteriors
    EXTERIOR AQUA AURA AURA (ABS) AURA+
    Tinted door and Tailgate Glass ? ? ? ?
    Black tape on exterior sash area - ? ? ?
    Body coloured Front & Side rub
    rails
    ? ? ? ?
    Body coloured Outer door
    handles
    ? ? ? ?
    Chrome strip in hood ? ? ? ?
    Chrome inserts on rub rails &
    door handles
    - - - ?
    7 Speed front wiper with
    SMART WIPE
    ? ? ? ?
    Motorised clear lens headlamps ? ? ? ?
    Clear lens side indicator lamps ? ? ? ?
    Rear Demister - ? ? ?
    Front fog lamps - ? ? ?
    Rear fog lamps - - ? ?
    External roof antenna ? ? ? ?
    15 wheels with Full wheel caps ? ? ? ?
    Outer Rear View mirror on Co-
    Drivers side
    - ? ? ?
    Electrically controlled outer Rear
    View mirror
    - - - ?



    Safety & Security
    SAFETY & SECURITY AQUA AURA AURA (ABS) AURA+
    Collapsible Steering ? ? ? ?
    High mount LED stop lamp ? ? ? ?
    Child lock on rear doors ? ? ? ?
    Immobiliser ? ? ? ?
    Central locking ? ? ? ?
    Remote controlled keyless entry - - ? ?
    Warning buzzer for driver door
    open with key/headlamp/ tail
    lamp On
    - - ? ?
    Warning for seat belt not
    fastened
    - - ? ?
    ABS - - ? ?
    Dual front SRS Airbags - - - ?
    Retractor, pretensioners & load
    limiters on front seat belts
    - - - ?








    Comfort & Convenience
    COMFORT &
    CONVENIENCE
    AQUA AURA AURA (ABS) AURA+
    HVAC with electric controls ? ? ? ?
    Tilt Adjustable Power Steering ? ? ? ?
    Power Windows- Front ? ? ? ?
    One Shot power window Down
    movement - Driver side
    - - - ?
    Power Windows- Rear - ? ? ?
    Adjustable head rest on front seat ? ? ? ?
    Lumbar support for front seats-
    fixed
    ? ? - -
    Lumbar support for front seats -
    2-Way adjustable
    - - ? ?
    Height Adjustable Drivers seat - - ? ?
    Rear seat with 100% foldable
    back
    ? ? ? ?
    Adjustable rear seat head
    restraint
    - - ? ?
    Rear seat Center Armrest ? ? ? ?
    Cup holder on Rear seat Center
    Armrest
    - - ? ?
    Boot Lamp ? ? ? ?





    Car Infotainment
    CAR INFOTAINMENT AQUA AURA AURA (ABS) AURA+
    2 DIN Music system with
    AM/FM/MP3/CD playback &
    audio equaliser wi
    ? ? ? ?
    - Audio Controls on steering
    wheel
    - ? ? ?
    - BLUE
    5
    Bluetooth connectivity) - ? ? ?
    - USB (MP3/WMA) playback - ? ? ?
    - USB (MP3/WMA) playback - ? ? ?
    - Infrared remote for Audio - ? ? ?
    - Four speakers + Two tweeters ? ? ? ?
    Driver Information System wi
    - Digital Clock - ? ? ?
    - Fuel consumption, Distance to
    empty & Ambient temperature
    indicator
    ? ? ? ?











    TATA INDIGO CS
    Features:-
    Model Tata Indigo CS
    Body Type Sedan
    Number Of
    Doors
    5
    Seating Capacity 5
    Fuel Capacity 42 Litres
    Dimensions
    Length 3988 mm
    Width 1620 mm
    Height 1540 mm
    Wheelbase 2450 mm
    Ground
    Clearance
    165 mm
    Minimum
    Turning Radius
    5.5 m
    Weight
    Kerb Weight N/A
    Engine
    Type
    MPFI Petrol engine with 32 bit microprocessor (GLE, GLS, GLX)
    Turbocharged diesel engine with Intercooler (LE TDI, LS TDI)
    Direct Injection Common Rail, 16-valve DOHC (LS DiCOR)
    Number Of
    Cylinders
    4
    Displacement
    1193 cc (GLE, GLS, GLX) 1405 cc (LE TDI, LS TDI) 1396 cc (LS
    DiCOR)
    Transmission 5 Gears, Manual
    Max. Power
    65 PS @ 5200 rpm (GLE, GLS, GLX) 70 PS @ 4500 rpm (LE TDI,
    LS TDI) 70 PS @ 4000 rpm (LS DiCOR)
    Max. Torque
    105 Nm @ 2600 rpm (GLE, GLS, GLX) 135 Nm @ 2500 rpm (LE
    TDI, LS TDI) 140 Nm @ 1800 rpm (LS DiCOR)
    Suspension
    Front Suspension Independent McPherson strut with Antiroll Bar
    Rear Suspension Independent 3- link Mc Pherson strut with Antiroll Bar
    Brake
    Front Disc
    Rear Drum
    Steering Type Rack & Pinion
    Tyre Size
    165 x 65 R 14 (GLE, GLX, LE TDI,) 175 x 65 R 14 (LS DiCOR, LS
    TDI, GLS)



    TATA INDIGO MARINA
    Feature:-
    Features
    GLS GLX LS LX LX DiCOR
    Immobilizer X X X X X
    Air Conditioner O O O O O
    Power Windows X O X O O
    Power Door Locks X X X X X
    Power Steering O O O O O
    Passenger Airbags X X X X X
    Driver Airbags X X X X X
    Anti Lock Braking X X X X X
    Central Locking X O X O O
    Child Safety Lock O O O O O
    Steering Adjustment O O O O X
    Tachmoneter X O X O O
    Front Fog Light X X X

    O
    Rear Defrogger X X X X X
    Rear Defroster X X X X X
    Rear Wash Wiper X X X O O
    AM/FM Radio X X X X O
    CD Player X X X X O
    Automatic
    Transmission
    X X X X X
    Tubeless Tyre O O O X O
    Folding Rear Seat O O O O O
    Cup Holder O O O X O
    Sun Roof X X X X X
    Moon Roof X X X X X
    Traction Control X X X X X
    Alloy Wheel X X X X X
    Leather Seats X X X X X
    Power Seats X X X X X
    Remote Boot/Fuel
    Lid
    O O O O O
    Pricing
    Price Non-
    Metallic(Rs)
    468,526 503,367 516,017 558,555 604,913
    Price Metallic (Rs.) 468,526 503,367 516,017 558,555 604,913
    Dimensions
    Length(mm) 4158
    Width(mm) 1625
    Height(mm) 1575
    Wheelbase(mm) 2450
    Front Track(mm) -
    Rear Track(mm) -
    Minimum Turning
    Radius(m)
    5
    Minimum Ground
    Clearance(mm)
    165
    Capacity
    Fuel Tank Capacity
    (Lt.)
    42
    Seating Capacity 5
    Maximum Speed 147
    Weight
    Gross Vehicle
    Weight(Kg)
    - -
    Kerb Wight(Kg) 1130 1130 1130 1130 1130
    Transmission
    Type Manual Manual Manual Manual Manual
    Gear 5
    Steering Type
    Rack and
    Pinion
    Rack and
    Pinion
    Rack and
    Pinion
    Rack and
    Pinion
    Rack and
    Pinion
    Engine
    Engine Type
    MPFI Petrol Engine with 32-
    Bit Microprocessor
    Turbo Charged with InterCooler | Turbo
    Charged DiCOR
    Displacement/Swept
    Volume(cc)
    1396 1405 | 1366
    Max Power(bhp @
    rpm)
    85 @ 5500 70 @ 4500 | 70 @ 4000
    Max Torque(Nm @ 118 @ 3500 132 @ 2500 | 140 @ 1800
    rpm)
    No of Cylinders 4
    Cylinder
    Configuration
    Inline
    Valves Per Cylinder 2
    Mileage
    Mileage City 9.1 11.9 | 11.1
    Mileage Highway 13.9 16.5 | 16.2
    Overall Mileage 10.1 12.8 | 12.1
    Suspension | Brakes | Tyres
    Front Suspension Independent, lower wishbone, McPherson strut, with anti-roll bar
    Rear Suspension
    Independent, 3-link, McPherson strut, with anti-roll bar and gas-filled
    dampers
    Power Assited Standard Standard Standard Standard Standard
    Front Brakes
    Ventilated
    Disc
    Ventilated
    Disc
    Ventilated
    Disc
    Ventilated
    Disc
    Ventilated
    Disc
    Rear Brakes Drum Drum Drum Drum Drum
    Tyres 175 / 65 R 14 175 / 65 R 14
    Min Turning Radius 5




    TATA INDIGO XL
    Features:-
    Model Indigo XL
    Body Type Sedan
    Number Of Doors 5
    Seating Capacity 5
    Fuel Capacity 42 Litres
    Dimensions
    Length 4377 mm
    Width 1620 mm
    Height 1540 mm
    Wheelbase 2650 mm
    Ground Clearance 165 mm
    Minimum Turning
    Radius
    5.5 m
    Weight
    Kerb Weight
    1130 kg (Classic Petrol) 1150 kg (Grand Petrol) 1165 kg (Classic
    Dicor) 1185 kg (Grand Dicor)
    Engine
    Type
    1.4L MPFi DOHC with 32-bit Microprocessor (Classic Petrol,
    Grand Petrol) 1.4L Turbo-charged DiCOR (Classic Dicor, Grand
    Dicor)
    Number Of
    Cylinders
    4
    Displacement 1396 CC
    Transmission 5 Gears, Manual
    Max. Power
    101 PS @ 6100 rpm (Classic Petrol and Grand Petrol) 70 PS @
    4000 rpm
    Max. Torque
    124 Nm @ 3500 rpm (Classic Petrol and Grand Petrol) 140 Nm @
    1800 rpm (Classic Dicor and Grand Dicor)
    Suspension
    Front Suspension Independent McPherson strut with anti-roll bar
    Rear Suspension Independent 3-link McPherson strut with anti-roll bar
    Brake
    Front Discs
    Rear Drums
    Steering Type Rack and Pinion
    Tyre Size 175/65 R14


    TATA NANO


    Features:-
    Items/Variants Nano Nano CX Nano LX
    AC with Heater - Yes Yes
    Front Power Windows - - Yes
    Cup Holders in Front Console - - Yes
    IRVM Plain Plain Antiglare
    Gear Shift Console Basic Basic
    High End
    Console with
    Provision for
    Mobile Charger/
    Cigarette lighter
    Magazine and coin Holder on
    all doors
    - -
    Moulded Door
    Trim
    Map pocket Integral with
    Driver & Codriver Seat
    Fabric pocket Fabric pocket
    Separate plastic
    trim
    Front Seat Headrests Integrated Integrated Integrated
    Rear Seat Headrests -
    Integrated (With
    Nap Rests)
    Integrated (With
    Nap Rests)
    Sunvisor on Driver &
    Passenger side
    Yes Yes Yes
    Driver Seat with Slider Yes
    Yes (With
    Recliner)
    Yes (With
    Recliner)
    Passenger side Seat with Slider -
    Yes (With
    Recliner)
    Yes (With
    Recliner)
    Front assist grips Yes Yes Yes
    Rear assist grips Yes Yes Yes
    Head lamp levelling
    Integral feature
    through innovative
    suspension design
    Integral feature
    through
    innovative
    suspension
    Integral feature
    through
    innovative
    suspension
    design design
    Low Fuel Warning Lamp Yes Yes Yes
    Rear Seat Folding Yes Yes Yes
    Intrusion beam
    Integral feature
    through innovative
    door system design
    Integral feature
    through
    innovative door
    system design
    Integral feature
    through
    innovative door
    system design
    Radial Tubeless tyres Yes Yes Yes

    Comparison

    Nano Maruti 800 Alto Santro
    Base Model Nano M800 Std Alto Santro Non-AC
    Plus Air Conditioner
    Nano
    CX/LX
    M800 AC Alto LX/LXi Santro GL/GLS
    Plus Heater
    Nano
    CX/LX
    Feature Not
    Available
    Alto LX/LXi Santro GL/GLS
    Plus Tinted Glasses
    Nano
    CX/LX
    M800 AC Alto LX/LXi Santro GL/GLS
    Fully Loaded Nano LX M800 AC Alto LXi Santro GLS
    Plus Front Power
    Windows
    Nano LX
    Feature Not
    Available
    Feature Not
    Available
    Santro GLS
    Plus Body Colored
    Bumper,Door Handle &
    ORVM
    Nano LX
    Feature Not
    Available
    Feature Not
    Available
    Santro GLS (Only
    Body Colored
    Bumper)
    Plus Central Locking Nano LX
    Feature Not
    Available
    Feature Not
    Available
    Santro GLS
    Plus Front & Rear Fog
    Lamp
    Nano LX
    Feature Not
    Available
    Feature Not
    Available
    Feature Not
    Available
    Technical Specifications
    Length 3099 metres
    Width 1495 mm
    Height 1652 mm
    Engine 2 cylinder
    Capacity 624 cc
    Power 35 PS
    Fuel Injection Multi Point Fuel Injection (MPFI)
    Fuel Type Petrol, diesel versions
    Body Type Sheet Metal
    Seating Capacity 4 (Four)
    Mileage
    20-22 Kmpl (City drive)
    26 Kmpl (Highways)
    Top Speed 105 K.M
    Emission Norms Euro-IV, Bharat Stage-III compliant
    Safety Norms Frontal Crash Tested
    Versions One Standard and Two Deluxe
    Compression ratio 9.7:1
    Power to weight ratio 0.58
    Acceleration 0-60 kmph: 8 secs
    Transmission
    Synchromesh on all forward gears, sliding mesh on reverse gear
    with overdrive on 4th gear
    Gearbox 4 forward speeds, 1 reverse, all forward gears synchronised
    Suspension Front Independent mcpherson strut, shock absorber
    Suspension Rear Semi trailing arm, coil spring with gas filled shock absorber
    Brake Type Dual Circuit, Vertical Split operated by tandem master cylinder
    Front Brake 180 mm drum
    Rear Brake 180 mm drum
    Tyre Type Radial & Tubeless
    Front Tyre Size 135/70 R12
    Rear Tyre size 155/65 R12
    Min. Turning circle
    radius
    4 meters
    Ground Clearance 180 mm
    Fuel Tank Capacity 15 Litres
    Battery Position Semi sealed under the driver's seat
    3. Fiat Cars

    FIAT LINEA
    Features:-
    Name: Linea
    Model: Diesel Emotion

    Car Body Type:
    Sedan

    Segment:
    C+ Segment

    Top Speed:
    168

    Fuel Consumption:

    Highway
    18.00 kmpl.

    Fuel Consumption:

    14.00 kmpl.
    City

    Warranty:
    N/A
    VERDICT
    FOR
    Superb Looks
    Feature Rich
    Reasonably Priced
    AGAINST Fiat's Poor Reputation

    Displacement:
    1248cc, Multijet, 4 cylinders

    Engine Type:
    Diesel

    Maximum Power:
    93 Bhp @ 4000 rpm

    Maximum Torque:
    209 Nm @ 2000 rpm

    Length:
    4560 mm

    Width:
    1730 mm

    Height:
    1487 mm

    Seating Capacity:
    5

    Tyre Size:
    195/60 R15

    Suspension:
    Double acting Telescopic Dampers & Stabilizer Bar

    Turning Circle:
    5.55 mtrs.
    Boot Space: 500.00 ltrs.

    Steering:
    Power

    Brakes:
    Front Disk, Rear Drum

    Gears:
    5 Manual

    Ground Clearance:
    161.00 mm

    Kerb Weight:
    1291.00 kgs.

    Fuel Tank:
    45.00

    Body Color Bumpers:

    Tachometer:

    Alloys:

    ORVM Indicator:

    Xenon Headlamps:

    Trip Meter:
    2

    Headlamp Washer:
    Airbag:

    Parking Sensors:

    Fog Lamp:

    Traction Control:

    EBD:

    ABS:

    Rear Seat Belts:
    3



    FIAT PUNTO
    Features:-
    Name: Punto 1.4
    Model: Dynamic
    Car Body Type: Hatchback
    Segment: B+ Segment
    Top Speed: 182
    Fuel Consumption:
    Highway
    15.00 kmpl.
    Fuel Consumption:
    City
    12.00 kmpl.
    Warranty: 2 Years Unlimited Mileage
    Displacement: 1368cc, 16 Valve, DOHC, FIRE
    Engine Type: Petrol
    Maximum Power: 90 Bhp @ 6000 rpm
    Maximum Torque: 115 Nm @ 4500 rpm
    Length: 3987 mm
    Width: 1687 mm
    Height: 1495 mm
    Seating Capacity: 5
    Tyre Size: 165/80 R14
    Suspension: Independent McPherson Struts, Teles Stabiliser Bar
    Turning Circle: 5.40 mtrs.
    Steering: Power
    Brakes: Front Disk, Rear Drum
    Gears: 5 Manual
    Kerb Weight: 1145.00 kgs.
    Fuel Tank: 45.00
    Body Color Bumpers:

    Tachometer:

    Alloys:

    ORVM Indicator:

    Xenon Headlamps:

    Trip Meter: 2
    Headlamp Washer:




    FIAT PAILO
    Features:-
    Dimensions & Weight
    Length (mm) 3827
    Width (mm) 1620
    Height (mm) 1440
    Wheelbase (mm) 2373
    Kerb Weight (kgs) 990
    Seating Capacity 05
    Engine
    Model Designation Petrol 4 Cylinder FIRE
    Valves per Cylinders SOHC, 2 Valves
    Configuration SOHC
    Displacement (cc) 1108
    Suspension
    Front Independent McPherson strut
    Rear
    Torsion axle, coil springs, stabilizing bar and telescopic dual effect
    shock absorbers
    Brakes
    Type Rack & Pinion Power Steering
    Front / Rear Brakes Ventilated Discs/ Drum, Self adjusting Type
    Tyres
    Type Tubeless 165/80 R 13
    Wheels 5.0 B X 13
    Fuel Tank 47
    Performance
    Max. Horsepower
    (ps/rpm)
    57 PS @ 5250 rpm
    Max. Torque (kg
    m/rpm)
    92 Nm @ 2750 rpm
    Steering
    Steering Type Rack & pinion Power Assisted





    INDIAN AUTOMOTIVE PLAYERS: OVERVIEW OF THE
    PLAYERS IN THE INDIAN INDUSTRY
    The Indian auto industry is highly competitive with a number of global and Indian auto
    companies present. Hence, we have conducted an Inter company analysis of Tata with
    Mahindra and Mahindra and Maruti Udyog, to get an idea of the companys position
    (operation and profitability) vis a vis its competitors.
    INTER COMPANY ANALYSIS:
    Key Players in the Indian auto industry Passenger Cars





    SWOT Analysis of Tata Motors Ltd.
    Strengths: The internationalisation strategy so far has been to keep local managers in new
    acquisitions, and to only transplant a couple of senior managers from India into the new
    market. The benefit is that Tata has been able to exchange expertise. For example after the
    Daewoo acquisition the Indian company leaned work discipline and how to get the final
    product 'right first time.' The company has a strategy in place for the next stage of its
    expansion. Not only is it focusing upon new products and acquisitions, but it also has a
    programme of intensive management development in place in order to establish its leaders for
    tomorrow. The company has had a successful alliance with Italian mass producer Fiat since
    2006. This has enhanced the product portfolio for Tata and Fiat in terms of production and
    knowledge exchange. For example, the Fiat Palio Style was launched by Tata in 2007, and
    the companies have an agreement to build a pick-up targeted at Central and South America.
    Weaknesses: The company's passenger car products are based upon 3rd and 4th generation
    platforms, which put Tata Motors Limited at a disadvantage with competing car
    manufacturers. Despite buying the Jaguar and Land Rover brands (see opportunities below);
    Tat has not got a foothold in the luxury car segment in its domestic, Indian market. Is the
    brand associated with commercial vehicles and low-cost passenger cars to the extent that it
    has isolated itself from lucrative segments in a more aspiring India? One weakness which is
    often not recognised is that in English the word 'tat' means rubbish. Would the brand sensitive
    British consumer ever buy into such a brand? Maybe not, but they would buy into Fiat,
    Jaguar and Land Rover (see opportunities and strengths).
    Opportunities: In the summer of 2008 Tata Motor's announced that it had successfully
    purchased the Land Rover and Jaguar brands from Ford Motors for UK 2.3 million. Two of
    the World's luxury car brand have been added to its portfolio of brands, and will undoubtedly
    off the company the chance to market vehicles in the luxury segments. Tata Motors Limited
    acquired Daewoo Motor's Commercial vehicle business in 2004 for around USD $16 million.
    Nano is the cheapest car in the World - retailing at little more than a motorbike. Whilst the
    World is getting ready for greener alternatives to gas-guzzlers, is the Nano the answer in
    terms of concept or brand? Incidentally, the new Land Rover and Jaguar models will cost up
    to 85 times more than a standard Nano! The new global track platform is about to be
    launched from its Korean (previously Daewoo) plant. Again, at a time when the World is
    looking for environmentally friendly transport alternatives, is now the right time to move into
    this segment? The answer to this question (and the one above) is that new and emerging
    industrial nations such as India, South Korea and China will have a thirst for low-cost
    passenger and commercial vehicles. These are the opportunities. However the company has
    put in place a very proactive Corporate Social Responsibility (CSR) committee to address
    potential strategies that will make is operations more sustainable. The range of Super Milo
    fuel efficient buses are powered by super-efficient, eco-friendly engines. The bus has optional
    organic clutch with booster assist and better air intakes that will reduce fuel consumption by
    up to 10%.
    Threats: Other competing car manufacturers have been in the passenger car business for 40,
    50 or more years. Therefore Tata Motors Limited has to catch up in terms of quality and lean
    production. Sustainability and environmentalism could mean extra costs for this low-cost
    producer. This could impact its underpinning competitive advantage. Obviously, as Tata
    globalises and buys into other brands this problem could be alleviated.
    Since the company has focused upon the commercial and small vehicle segments, it has left
    itself open to competition from overseas companies for the emerging Indian luxury segments.
    For example ICICI bank and DaimlerChrysler have invested in a new Pune-based plant
    which will build 5000 new Mercedes-Benz per annum. Other players developing luxury cars
    targeted at the Indian market include Ford, Honda and Toyota. In fact the entire Indian
    market has become a target for other global competitors including Maruti Udyog, General
    Motors, Ford and others.
    Rising prices in the global economy could pose a threat to Tata Motors Limited on a couple
    of fronts. The price of steel and aluminium is increasing putting pressure on the costs of
    production. Many of Tata's products run on Diesel fuel which is becoming expensive globally
    and within its traditional home market.















    RESEARCH METHODOLOGY
    The purpose of methodology is to describe the process involved in research work. This
    includes the overall research design, data collection method, the field survey and the analysis
    of data.
    Objective of study:-
    To know the consumer satisfaction.
    Market performance& Market position ..
    To find the satisfaction amongst the customers of TATA Motors .

    STEP IN SAMPLING PLAN:-
    Sampling Frame: The list of sampling units from which sample is taken is called sampling
    frame. Jaipur City map was studied thoroughly and samples were selected from the place in a
    scattered manner to get effective result.

    SAMPLING TECHNIQUE:
    CONVIENIENT SAMPLING

    SAMPLING SIZE: Total sample size is 100. The following sample size according
    to area wise is as follows:
    20 Rajapark
    20 Shodila
    20 Gpo,M.I Road
    20 Rambagh Circle
    20 Tonk Road

    SAMPLING PROCEDURE:
    The selection of respondents were accordingly to be in a right place at a right time and so the
    sampling were quite easy to measure, evaluate and co-operative. It was a randomly area
    sampling method that attempts to obtain the sample of convenient.
    Source of data collection:-
    Primary:
    For my survey primary data have been used as a questionnaire to collect the data.
    SECONDARY:
    The secondary data has been collected from the following modes:
    Magazines
    Newpaper
    Data through internet sources

    Data collected from organization.









    ANALYSIS AND FINDING
    A detailed analysis of the company shows that the company has had a strong fundamental as
    well as a strong market performance over the years. Given the economic and the industry
    environment (improving outlook for the PC industry) TATA Motors would be a key
    beneficiary.
    While a pick-up in its PC volumes is evident, operating leverage and cost saving initiatives
    will improve margins. On an average more than 73% people feel that the prices are affordable
    whereas 12% do not agree, 74% believe that attractive discounts are offered whereas 26% are
    not satisfied with the discounts offered. 20% said that the test drives are not offered and 15%
    said that post sales follow ups are not done regularly whereas 85% said that they were done
    regularly but people feel that it is the peoples car as it is satisfactory on all other parameters:
    knowledgeable sales persons, employees spent enough time before and during sales, display
    of merchandise is attractive, availability of product, variety of merchandize, vehicle in good
    condition, prices are affordable, attractive discounts are offered, dcor of the waiting area is
    pleasing, responds to complaints quickly, service at TATA Motors service station is
    excellent, careful with personal information and is value for money . The overall opinion
    about TATA Motors is very good.










    satisfied

    Unsatisfied

    Neither satisfied or
    unsatisfied

    1. Knowledgeable sales person

    88%

    9%

    3%

    2. Employees spent enough time with
    you:

    75%

    15%

    10%

    3. before sales

    90%

    10%

    0%

    4. During sales

    90% 10% 0%
    5. After sales 70% 27% 3%
    6. Offered a test drive

    63% 34% 3%
    7. Attractive discounts offered 34% 38% 28%

    8. Availability of the product

    65% 15% 20%
    9. Value for money

    57% 25% 18%
    10. Vehicle in good condition

    93%

    7% 0%
    11. Prices are affordable

    73% 12% 15%
    12. Careful with personal information

    70% 26% 4%
    13. All the commitments are fulfilled

    66% 19% 15%
    14. Responds to complaints quickly

    70% 21% 9%
    15. Total 72% 19% 9%










    satisfied
    Knowledgeable sales person
    Employees spent enough timewith you:
    before sales
    During sales
    After sales
    Offered a test drive
    Attractive discounts offered
    Availability of the product
    Value for money
    Vehicle in good condition
    Prices are affordable
    Careful with personal information
    All the commitments are fulfilled
    Responds to complaints quickly
    Total
    Unsatisfied
    1 2 3
    4 5 6
    7 8 9
    10 11 12
    13 14 15
    16







    Neither satisfied or unsatisfied
    1 2
    3 4
    5 6
    7 8
    9 10
    11 12
    13 14
    15 16
    satisfied
    Unsatisfied
    Neither satisfied or
    unsatisfied
    Overall graph










    DATA ANALYSIS AND INTERPRETATION

    A detailed analysis of the company shows that the company has had a strong fundamental as
    well as a strong market performance over the years. Given the economic and the industry
    environment (improving outlook for the PC industry) TATA Motors would be a key
    beneficiary.
    Gender wise:
    Satisfied (%) Unsatisfied (%) Neither satisfied or
    unsatisfied (%)
    Male 63 15 8
    Female 9 4 1
    Total 72 19 9



    INTERPRETATION
    On an average 63% male customers & 9% female customers are satisfied, That mean total
    72% customers are get full level satisfied, and 15% male customers & 4% female customers
    are not satisfied, That is total no of unsatisfied customers 19%, and 8% male customers & 1%
    female customers are not decided.



    Age wise:


    0
    20
    40
    60
    80
    100
    120
    Male Female Total
    Neither satisfied or
    unsatisfied (%)
    Unsatisfied (%)
    Satisfied (%)
    Satisfied (%)

    Unsatisfied (%) Neither satisfied or
    unsatisfied (%)
    Below18 0 0 0
    18-25 2 0 1
    26-35 18 5 2
    36-50 36 8 6
    50 above 16 6 0
    Total 72 19 9


    INTERPRETATION
    On base of market research, 18-25 age customers satisfied is 2%, 26-35 age customers is
    satisfied 18%, 36-50 age customers is satisfied 36% & 50 above age customers is satisfied
    16%, That is total no of satisfied customers is 72%, and unsatisfied customers is 5% (26-35
    age), 36-50 unsatisfied customers is 8%, and 50 above unsatisfied customers is 6% that is
    total no of unsatisfied customers is 19% and 18-25 age customers are not decided 1%, 26-35
    age customers 2% are not decided, 36-50 age customers are 6% are not decided , That is total
    9% customers are not decided.


    Occupation wise:
    Satisfied (%)

    Unsatisfied (%) Neither satisfied or
    unsatisfied (%)
    Serviceman 31 3 1
    Businessman 19 7 0
    Student 10 5 2
    Housewife 12 4 6
    Total 72 19 9

    0
    10
    20
    30
    40
    50
    60
    70
    80
    Below18 18-25 26-35 36-50 50 above Total
    satisfied (%)
    Unsatisfied (%)
    Neither satisfied or
    unsatisfied (%)


    INTERPRETATION
    On base of market research, i have find out serviceman customer are 31% satisfied & 3%
    unsatisfied, businessman are 19% satisfied & 7% unsatisfied, student are 10% satisfied & 5%
    students are unsatisfied, and 12% housewife are satisfied, 4% housewife are unsatisfied &
    6% housewife are not decided for satisfaction.








    Facilities provided by Tata Motors Ltd:

    Satisfied (%)

    Unsatisfied (%) Neither satisfied or
    unsatisfied (%)
    Tata Motors insurance 19 3 0
    True value 6 2 2
    0%
    10%
    20%
    30%
    40%
    50%
    60%
    70%
    80%
    90%
    100%
    Neither satisfied or
    unsatisfied (%)
    Unsatisfied(%)
    satisfied (%)
    Tata finance 32 6 5
    Autocard 5 4 0
    Genuine accessories 10 4 2
    Total 72 19 9







    INTERPRETATION
    On base of research, about facilities provided by Tata Motors Ltd, i have find out Tata
    Motors Insurance providing facilities to satisfied 9% customer of Tata motors, and about
    extended warranty is satisfied 9% customers & 4% customer are not satisfied from extended
    warranty, 2% customers are satisfied to true value & 2% customers are not satisfied,
    otherwise Tata finance customers are 50% satisfied & 2% customers are not satisfied,
    5% customers are not satisfied from Autocard and Genuine accessories customers are 2%
    0
    20
    40
    60
    80
    100
    120
    Tata Motors insurance True value Tata financeAutocard Genuine accessories Total
    Neither satisfied or
    unsatisfied (%)
    Unsatisfied (%)
    Satisfied (%)
    satisfied & 6% customers are not satisfied, That mean allover 72% customers are satisfied,
    19% customers are not satisfied otherwise 9% customers are not decided.

















    FINDING AND INFERENCES

    Competitors of Tata motors are Maruti Suzuki and Hyundai Motors in passenger car, Tata
    Motors get the 2
    nd
    position in Indian market.
    If Tata motors look after following few problems (Findings) they may become first in Indian
    market
    1. 15% said that post sales follow ups are not done regularly, On an average more than
    73% people feel that the prices are affordable whereas 12% do not agree. That mean
    all over 30% customer are not get full satisfaction level.
    2. 63% customer said test drive done properly and 34% customer said test drive are not
    done properly, otherwise 3% customer are not decided.
    3. 34% customer said Tata Motors give attractive discount offer & 38% customer are not
    satisfied of its offer and 28% customer are not decided for discount offer.
    4. 73% customer said price affordable and 12% customer said price is high otherwise
    15% customer are not decided.
    5. 66% customers are satisfied of commitment of Tata Motors and 19% customer are
    said commitment are not fulfil and 15% customer are not decided.
    6. 70% customer said responds to complaints are quickly and 21% customers are not
    satisfied and 9% customers are not decided.

    Finding:
    Tata Motors try to provide best service to customer when we compare Tata cars with other
    brands, tata provide better facilities from other cars. Tata cars is successful in indian market
    & people want Tata car to change the models & name of car like (Tata indica vista is totaly
    change from Tata indica but name is indica) .
    Tata NANO customers have problem with Tata NANO, Tata NANO is totaly unsuccessful
    in Indian market. NANO customers are unsatisfied. That is demerit of Tata Motors.

    Maruti Suzuki India has been subdued and moving probably selling pressure coming in it
    on high levels, Tata Motors seemingly to be highly volatile stock but lot of customers are

    coming in the lower end of that particular stock. Tata Motors would be the best among the
    autos if you want to go long on any of the auto pack.
    In spite of these conditions, Company has made a giant leap forward thanks to its advanced
    management philosophy, designed to ensure a better future for Company and its customers.
    Company is growing and the brand appreciated by its customers because it is
    continuously striving to achieve the single goal of making good quality products with an
    emphasis on the customer first principle across all management levels, including
    production, sales, and service.

















    RECOMMENDATIONS AND CONCLUSION

    A Tata motor is one of the best cars manufacturing company in India, customers are satisfied
    because of affordable price, but the maintenance problem and resale value is too low. These
    are the two main reasons of customers dissatisfaction and other reason is not responding to
    customers complaints quickly especially said by nano customers, that means all the
    comments are not fulfilled properly, and indigo customers says engine performance are not
    good.
    That is the big reason of Tata motors is no 2 position in Indian market, thus, we can say that
    Tata only focus on their sales but not on the customers satisfaction. So, Tata motors should
    give proper attention towards their loyal customers.

    As statics suggests that on an average more than 73% people feel that the prices are
    affordable whereas 12% do not agree, 74% believe that attractive discounts are offered
    whereas 26% are not satisfied with the discounts offered. 20% said that the test drives are not
    offered and 15% said that post sales follow ups are not done regularly whereas 85% said that
    they were done regularly, 86% people agreed that the sales persons are knowledgeable and
    14% strongly disagreed that the sales persons are knowledgeable. 64% people agreed that the
    sales persons spent enough time with them before the sales and 36% strongly agreed with
    this. 62% agreed that sales persons spent enough time with them during the sales, while 34%
    strongly agreed that the sales persons spent enough time with them during sales and only 4%
    disagreed with this.
    60% agreed that the sales persons spent enough time with them after sales, 26% strongly
    agreed with this and 14% disagreed that the sales persons spent enough time with them after
    sales.
    94% agreed that the display of merchandize was attractive and 6% strongly agreed that
    thedisplay of merchandize was attractive. 91% agreed that the availability of the product was
    there, 5% strongly agreed that the availability was there while only 4% said they disagreed
    with this. 87% agreed that there was variety/selection of merchandize whereas 7% strongly
    agreed that enough variety was there and 6% disagreed with this. 82% agreed that the vehicle
    was in good condition when delivered, 16% strongly agreed with this whereas only 2%
    disagreed with this. 64% strongly agreed that the prices are affordable, 21% agreed that the
    prices are affordable whereas only 15% said that they neither disagreed nor agreed with this.

    55% agreed that the discounts offered are attractive, 34% strongly agreed with this while
    11% disagreed and said that the discounts offered were not attractive. 80%agreed that the
    dcor of the waiting area was pleasing while 20% strongly agreed that the dcor of the
    waiting area was pleasing74% agreed that the test drive was offered to them, 6% strongly
    agreed that the test drive was offered while 20% disagreed with this. 59% agreed that the post
    sales follow ups are done regularly, 26% strongly agreed and 15%disagreed with this. 4%
    agreed that the response to complaints is quick, 18% strongly agreed, 12% neither agreed nor
    disagreed and 6% disagreed with this. 82% said that the service at TATA service station is
    excellent, 14% strongly agreed while only 4% disagreed with this. 85% agreed that yes they
    were careful with personal information, strongly agreed with this and 8% neither agreed nor
    disagreed. 94% strongly agreed that all the commitments were fulfilled and 6% agreed with
    this. 98% said yes that they are aware about TATA insurance while only 2% said that they
    were not aware.
    People feel that Tata Cars are peoples car as it is satisfactory on all parameters they have
    knowledgeable sales persons , employees spent enough time before and during sales, display
    of merchandise is attractive, availability of product, variety of merchandize, vehicle in good
    condition, prices are affordable, attractive discounts are offered, dcor of the waiting area is
    pleasing, responds to complaints quickly, service at TATA Motors service station is
    excellent, careful with personal information and is value for money . The overall opinion
    about TATA Motors is very good.











    QUESTIONNAIRE

    Being an esteem customer of TATA Motors Ltd. you are requested
    to take out a few minutes and fill the following QUESTIONNAIRE:

    Name: .....................................

    Address:_______________________________________________________________

    ___________________________________________ PinCode____________

    Gender:
    Male Female

    Age:
    Below18 1 8-25 26-35 36- 50 51 and above


    Occupation:
    Service Business Student Housewife

    Q.1) How long have you been associated with TATA Motors?

    ___________________________________________________________________

    ___________________________________________________________________










    Q.2.) How would you rate TATA Motors on the following parameter?
    Strongly
    disagree
    Disagree Neither
    agree
    Nor
    Disagree
    agree Strongly
    Agree
    i) Knowledgeable sales
    person

    ii) Employees spent enough
    timewith you:

    a. before sales
    b. During sales
    c. After sales
    iii) Display of merchandise
    is
    attractive

    iv) Availability of the
    product

    v) Variety/selection of
    merchandise

    vi) Vehicle in good
    condition

    vii) Prices are affordable
    viii) Attractive discounts
    offered

    ix) Dcor of the waiting area
    is
    pleasing

    x) Offered a test drive
    xi) Post sales follow ups are
    done
    regularly

    xii) Responds to complaints
    quickly

    Xiii) Service at Maruti service
    station is
    excellent

    xvi) Careful with personal
    information

    xv) All the commitments are
    fulfilled

    xvi) Value for money

    Q.3) Are you aware of the following facilities provided by Tata Motors?
    FACILITIES Yes No
    i) Tata Motors insurance
    ii) Extended warranty
    iii) True value
    iv) Tata finance
    v) Autocard
    vi) Genuine accessories

    Q.4) What is your overall opinion about Tata Motors?

    Very Bad Neither Bad Good Very
    Bad nor Good Good
    1 2 3 4 5

    Q.5) How likely would you recommend Tata Motors?

    Very Unlikely Unlikely Likely Very likely

    1 2 3 4

    Date: Signature















    BIBLIOGRAPHY

    Books:
    1. Philip Kotler, Kevin Keller (2009), Marketing Management (Thirteenth Edition)
    2. Marketing Management, The McGraw.Hill Company Rajan Saxena (Third Edition)
    3. Berman, Berry and Joel r Evans (Oct- 1997) Retail Management: A strategic approach
    8th edition Englewood cliffs NJ printcehall
    4. Country analysis 1997 A framework to identify and evaluate the national business
    environment
    Hardward business review.

    MAGAZINES:
    A) OUTLOOK BUSINESS (FEB, 2009)
    B) BUSINESS STANDARD (April-July 2009)
    C) 4PS OF BUSINESS AND MARKETING (June 2009)
    D) BUSINESS TODAY - Pick and Choose
    E) BUSINESS TODAY - Tata Motors to bring Jaguar, Land Rover to India





    INTERNET:
    1. Tata Motors' Official Website
    2. Wiki - Tata Motors Ltd
    3. http://www.docasi.com/doc/12248800/Grand-Project-on-NANO-Car
    4. http://www.capitaline.com
    5.http://www.tatamotors.com/our_world/press_releases.php?ID=458&action=Pull
    6.http://www.tatamotors.com/our_world/press_releases.php?ID=500&action=Pull
    7. http://money.rediff.com/companies/tata-motors-ltd/10510008/cash-flow
    8. htttp://www.moneycontrol/com/tata-group/tatamotors
    9. http://www.yahoofinance.com/tatamotors
    10. http://www.carwale.com/research/cars/tata

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