This document summarizes a marketing project completed by the author at Bajaj Auto Ltd. The project aimed to understand customer satisfaction with and perceptions of Bajaj's new CT100 motorcycle. Through interviews, the author found that CT100 had high awareness and was the most likely purchase for many current owners of Bajaj, Hero Honda and TVS vehicles. Respondents rated CT100 highly for its style, mileage and price. While satisfied overall with CT100, some requested changes like adding rearview mirrors and a fairing. The project provides useful insights for Bajaj's marketing of CT100.
This document summarizes a marketing project completed by the author at Bajaj Auto Ltd. The project aimed to understand customer satisfaction with and perceptions of Bajaj's new CT100 motorcycle. Through interviews, the author found that CT100 had high awareness and was the most likely purchase for many current owners of Bajaj, Hero Honda and TVS vehicles. Respondents rated CT100 highly for its style, mileage and price. While satisfied overall with CT100, some requested changes like adding rearview mirrors and a fairing. The project provides useful insights for Bajaj's marketing of CT100.
This document summarizes a marketing project completed by the author at Bajaj Auto Ltd. The project aimed to understand customer satisfaction with and perceptions of Bajaj's new CT100 motorcycle. Through interviews, the author found that CT100 had high awareness and was the most likely purchase for many current owners of Bajaj, Hero Honda and TVS vehicles. Respondents rated CT100 highly for its style, mileage and price. While satisfied overall with CT100, some requested changes like adding rearview mirrors and a fairing. The project provides useful insights for Bajaj's marketing of CT100.
This document summarizes a marketing project completed by the author at Bajaj Auto Ltd. The project aimed to understand customer satisfaction with and perceptions of Bajaj's new CT100 motorcycle. Through interviews, the author found that CT100 had high awareness and was the most likely purchase for many current owners of Bajaj, Hero Honda and TVS vehicles. Respondents rated CT100 highly for its style, mileage and price. While satisfied overall with CT100, some requested changes like adding rearview mirrors and a fairing. The project provides useful insights for Bajaj's marketing of CT100.
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Atul Kumar Sanghi
MBA Part 2 IIIM, Jaipur 1 ABOUT THE POJE!T I COMPLETED MY SUMMER TRAINING AT BAJAJ AUTO LTD,PUNE IN MARKETING DEPARTMET FOR A PERIOD OF 8 WEEK. I AM HIGHLY THANKFUL TO MR. S.MANOJ KUMAR (PRODUCT MANAGER) AND SAGER TALEWAR (ASST.MANAGER MARKETING) FOR THERE DIRECTION,SUPPORT, AND SPENDING THEIR MOST VAUABLE TIME WITH ME THE POJE!T TIT"E : !USTOME U#$ESTA#$I#% O& !T'(( THE PROJECT IS CONCERNED WITH KNOWING CUSTOMER FEELING ABOUT CT1!!.BASICALY THIS PROJECT DIVIDED INTO TWO STAGES IN FIRST STAGE,THERE IS AN INTERECTION WITH CUSTOMER AND CHECKING OUT THERE SATISFACTION LEVEL, IN SECOND STAGE THERE WAS INTERACTION WITH INTENDERS OF THE BIKE IN ORDER TO HAVE AN IDEA ABOUT THEIR LIKES AND DISLIKE IN THE BIKE. I DEVOTED MY SERIOUS EFFORT TO FIND OUT THE FACTS WHICH IS USEFUL FOR THE COMPANY. I LERNT A LOT IN THIS TWO MONTH.. BAJAJ CT1!! LAUNCHED IN LAST WEEK OF MAY AND GETTING OUTSTANDING RESPONSE FROM THE MARKET THE BIKE BECOME LEADER IN HIS SEGMANT IN VERY SHORT SPAN OF TIME. COMPANY IS SELLING MORE THEN "#!!! UNIT MONTHLY STILL DEMAND OVERTAKE THE SUPPLY.COMPANY IS PLANNING TO REMP UP THE CAPACITY UPTO 8!!!! MONTHLY.CT1!! IS A PERFECT COMBINATION OF PRICE ,STYLE, MIELAGE, POWER,AND RELIBILITY . THIS IS A NEW ENDAVIOUR FROM BAJAJ TO RETRIVE ITS LEADERSHIP IN ENTRY LEVEL WHICH IS DEPRIVED BY HERO HONDA LAST YEAR AND COMPANY SUCCEED IN DOING SO.
$ ABOUT THE COMPANY
THE BAJAJ GROUP IS AMONGST THE TOP 10 BUSINESS HOUSES IN INDIA. ITS FOOTPRINT STRETCHES OVER A WIDE RANGE OF INDUSTRIES, SPANNING AUTOMOBILES (TWO-WHEELERS AND THREE- WHEELERS), HOME APPLIANCES, LIGHTING, IRON AND STEEL, INSURANCE, TRAVEL AND FINANCE. THE GROUPS FLAGSHIP COMPANY, BAJAJ AUTO, IS RANED AS THE WORLDS FOURTH LARGEST TWO- AND THREE- WHEELER MANUFACTURER AND THE BAJAJ BRAND IS WELL-NOWN IN OVER A DO!EN COUNTRIES IN EUROPE, LATIN AMERICA, THE US THE CHAIRMAN AND MANAGING DIRECTOR OF THE GROUP, RAHUL BAJAJ, TOO CHARGE OF THE BUSINESS IN 1"#$. UNDER HIS LEADERSHIP, THE TURNOVER OF THE BAJAJ AUTO THE FLAGSHIP COMPANY HAS GONE UP FROM RS.%& MILLION TO RS.'#.1# BILLION (USD "(# MILLION), ITS PRODUCT PORTFOLIO HAS E)PANDED FROM ONE TO AND THE BRAND HAS FOUND A GLOBAL MARET. HE IS ONE OF INDIAS MOST DISTINGUISHED BUSINESS LEADERS AND INTERNATIONALLY RESPECTED FOR HIS BUSINESS ACUMEN AND ENTREPRENEURIAL SPIRIT.
BAJAJ AUTO IS THE LARGEST TWO AND THREE WHEELER E)PORTER IN THE COUNTRY AND HIS TARGET IS TO BECOME NO.1 TWO WHEELER COMPANY. IF WE TAL ABOUT FUNDAMENTAL OF THE COMPANY IT IS VERY STRONG AND HAVE CASH RESERVE OF ALMOST '000 CRORE. COMPANY ALSO HAVE SUBSTANTIAL SHARE IN ICICI BAN
% INDIAN TWO WHEELER INDUSTRY INDIA IS WORLD SECOND LARGEST TWO WHEELER MARER (AFTER CHINA) AND IS GROWING VERY FAST EVERY INDIAN AND GLOBAL PLAYER LIE HERO HONDA, BAJAJ, TVS, YAMAHA, LML ETC ARE TRYING TO ENCASH THIS OPPORTUNITY HERO HONDA, BAJAJ AND TVS ARE THE MAJOR PLAYER AND CONTRIBUTE MORE THEN %$* OF TOTAL SALE.THE CURRENT SI!E OF TWO WHEELER INDUSTRY IS ALMOST $.& MILLION AND E)PERT SAYS THAT BY &010 IT WILL TOUCH 10 MILLION OUR TWO WHEELER DIVIDED INTO THREE CATEGORY MOTORCYCLE :- MOTERCYCLE DOMINATES THE INDUSTRY AND ALMOST '.& MILLION MOTORCYCLE SOLD ANNUALLY. HERO HONDA IS THE CLEAR LEADER IN MOTORCYCLE AND SELL MORE THEN 1+$000 MOTORCYCLE MONTHLY FOLLOWED BY BAJAJ AUTO AND SELLING MORE THEN 10$000 , TVS $$000,AND REMAINING BY OTHERS (YAMAHA,LML INETIC ETC) . UNGEARED SCOOTER :- UNGEARED SCOOTER SEGMENT IS ALSO GROWING ,UICLY AND THE TOTAL INDUSTRY SI!E IS ALMOST $'000 VEHICLE MONTHLY HONDA IS THE LEADER WITH &1000 FOLLOWED BY TVS &0000 INETIC "000 BAJAJ '000. GEARED SCOOTER :- GEARED SCOOTER FACING NAGITIVE GROWTH FROM LAST (-' YEARS THE TOTAL INDUSTRY SI!E IS &$000 THOUSAND VEHICLE MONTHLY BAJAJ ENJOY THE LEADERSHIP POSITION AND SALING 1$000 THOUSAND VEHICLE FOLLOWED BY HONDA "000 AND REMAINING BY OTHER. ONE SIDE GLOBAL PLAYER ARE ENTERING IN INDIAN MARET ON OTHER SIDE INDIAN PLAYER ARE SPREADING OUR SELF GLOBALLY .COMPANIES LIE BAJAJ TVS HAVE ROBUST GAME PLAN FOR GLOBAL MARET. RECENTLY BAJAJ AUTO PLANNED TO INVEST '000 IN GLOBAL MARET TO STRENGTHEN ITS POSITION . THIS SHOWS THAT INDIAN PLAYER ARE COMPETENT ENOUGH TO FIGHT WITH MULTINATIONAL PLAYER . & Project Title: - Static & Dynamic evaluation of CT100 Research objective: - Previous ownershi! if any "wareness level of any #-wheeler $ntention to buy a new #-wheeler Consi%eration set& 'ost li(ely urchase Static & Dynamic evaluation of CT100 'etho%olo)y: - *ne by *ne interview with the hel of Stan%ar% +uestionnaire& Place: - ,aiur City& Samle Si-e: - 10# $nten%ers for CT100& # .ase 10# E'()*+( T,- W.++)+( O,/+( 89 % New Buyer 11 % /arlier # 0heeler *wners .ase 1 21 Bajaj Scooter 38% Bajaj Motorcycle 22% Hero Honda 16% TVS 6% Others 18% Large number of Bajaj vehicle pervious owner attracts towards CT100 as compared to competitor. " "0"R/3/SS "wareness "mon) The Reson%ents .ase 1 10# OM!"N# Brands % B"$ al%&er 11' '( Bo)er T 6* !ulsar 1'* +TS, 45 Bo)er "T 3( t 1** 9* -%nd 12' 18 Others 16 H./O HON+" S0lendor 1 S0lendor2 21 !ass%on '1 + +awn 64 Others 2' TVS V%ctor 3$ 47 entra '9 Others 13 $M$ 4reedo5 +) 28 4reedo5 S0 19 Others 3 #"M"H" ru) 13 Others 9 6,N.T, Boss 3 HON+" "ct%7a 3 High awareness for T! ictor "L# Bajaj $ulsar1%0 &T!'# Hero Honda C& &awn and Hero Honda !plendor due to high fre(uenc) of T commercials and on road visibility. *wareness for CT100 due to high fre(uenc) of news paper add and visibilit) on the road in ver) short time 0 Sources *f "wareness .ase 1 10# Source % News0a0ers 68 TV co55erc%als 47 4r%ends 72 Showroo5s 92 /elat%7es 22 Mechan%cs 29 Others 28
News0a0er8 TV o55erc%al8 4r%ends and Showroo5 are the 5ajor source o9 awareness: 8 Consi%eration Set for CT100 $nten%ers .ase 1 10# 1 st .ran% CT100 6#: + +awn 1(% S0lendor 8% V%ctor 2% entra 2% !ulsar 1% -%nd 12' 1% # n% .ran% CD Dawn #9: T1** 18% S0lendor 1'% Bo)er T 13% entra 12% V%ctor (% al%&er '% !ass%on 3% Other 6% CT100 fascinate substantial number of C& &awn and !plendor intenders and become first choice of them. 5 r% .ran% S0lendor 1' + +awn 1* T1** ; entra 9 Bo)er T 9 !ass%on 6 !ulsar 6 V%ctor ' al%&er 3 -%nd12' 2 Other 2 1 No ons%derat%on 2* + 1** 6 'ost ;i(ely Purchase ."S/ 1 10# T1** 69: + +awn 1(% S0lendor *;% V%ctor *2% entra *2% +1** *1% CT100 becomes a first choice of substantial number of intenders because of is its superb st)le# attractive price and e+cellent mileage. "lternate choice <if the most li(ely bi(e is not available= for CT100 $nten%ers Most $%<ely !urchase No o9 /es0ondent s T1** Bo)er T S0lendor Other entr a + +own al%&er 11' T1** ;' 1;% 21% 8% 1;% 32% '% + +awn 1( 8'% 1'% S0lendor ; 8'% 1'% V%ctor 2 '*% '*% entra 2 1**% +1** 2 1**% 'f CT100 is not available then C& &awn# !plendor# and Centra becomes the most li,el) choice of the intenders as compare to Bajaj -otorc)cle 1! Reasons for most li(ely urchase for CT100 $nten%ers& ."S/ 1 10# B"S. ;' 1' ; 2 2 1 T1** + +awn S0lendor entra V%ctor +1** Style 61% 28% 28% '*% 1**% !ower and 0%c<u0 21% 1**% 4uel 5%lea=e 9(% 3'% (2% 1**% '*% Brand na5e 6% 6(% ;1% /esale 7alue 28% (2% !r%ce 6*% (2% O7erall 0er9or5ance ;8% /%d%n= co59ort 9or lon= r%de ,n9luence o9 9r%ends 1*% 21% Sturdy &%<e1 carry%n= load 1**% /el%a&%l%ty 1(% ';% 1**% on7en%ent &%<e1 5ult%0ur0ose $ow 5a%ntenance 13% .uel -ileage# !t)le# $rice# Brand /ame $la)s a major role in purchase decision and CT100 is the perfect combination of all. 11 Reasons >or 3ot Consi%erin) .o?er CT or Caliber 117 0esale value# Bad Brand image and st)le pla) 'mportant role for not considering Bo+er CT 0esale value #Brand image and Overall $erformance1not so rough tough and long life2 effect Caliber11% consideration Ratin) for CT 100 *n ;oo(s an% Style
.ase 1 10# !ara5eters "7era=e /at%n= Tan< Sha0e 8:*2 4ront $oo< ;:(8 3ra& /a%l 9:8 S0eedo onsole 9:8 Seat Sha0e 9:1* /ear V%ew M%rrors 6:*8 4oot /est 9:68 ,nd%cators 8:69 St%c<ers 8:;6 /%de ontrol Sw%tch 8:16 Other ontrol Sw%tch 9:2' olor 8:16 .ase 1 10# !ara5eters "7era=e Start%n= 9:82 !ower1!%c< >0 1st 3ear 8:13 2nd 3ear 8:9' 3rd 3ear 8:;6 (th =ear 8:99 Seat%n= o59ort -%th !%ll%on 9:6' -%thout !%ll%on 8:2' /%de ontrol O0erat%on 8:2' 4ront Sus0ens%ons 9:2' Bra<%n= 8:;6 S5oothness %n 3ear Sh%9t%n= 9:3' 1$ .n=%ne S5oothness 8:2' /ear Sus0ens%ons 9:'9 /oad 3r%0 8:8' Style $mrovement Desire 4a%r%n= 2*% /ear V%ew 5%rror 3*% No ,50ro7e5ent /e?u%red '*% 0espondent are happ) with the current st)le but fearing and oval shape rear view mirror ma,es them delight and the) are read) to pa) more for this change. Fairing is demanded by those intenders who are considering Splendor, Victor, Centra and other executive bike for another option. "%%itional $nformation ")e 18@23yrs 18% 2(@3*yrs (*% 31@3'yrs 22% 36@a&o7e yrs 2*%
/%ucation: Below SS 28% HS 2*% 3raduate 32% !ost 3raduate 2*% Tye of Roa% %o you )enerally ri%e
"vera)e @ms Run Per Day Below@'*** 1(% '***@8*** '2% 8***@1**** 19% 1****@1'*** 1*% 1'*** and a&o7e '% >r&an ;9% /ural 1*% Both 11% 1& .ase 1 21 % 2*@3* 65s 3' (* 65s and a&o7e 33 3*@(* 65s 1' 1*@2* 65s 1( Below 1* 65s 3 3o of Person Asin) the .i(e .ase 1 21 % Solo 3; Two !erson (8 Three Or More !erson 1' .ase 1 21 Servicin) % 15onths 11 2 5onths '9 3 5onth 3* ( 5onths and a&o7e * ;oa% Carryin) Pattern .ase 1 21 % #es 33 No 6; 1# Recommen%ations: - Compan) should change the rear view mirrors and replace them with oval show as it enhances the front loo,. Compan) should launch another variant of CT100 with faring# because new variant help to fascinate si3able number of !plendor and Centra intenders Compan) should give more emphasi3e to promote 999 finance Scheme among small shopkeeper, rural market and less paid vt. !mployees because CT100 is a good combination of st)le power price 4special 555 finance scheme and this combination stimulate new customer. One satisfied Customer generate man) intenders "Customer brings Customer# so some 6+tra benefit 1/on monetar)2 7eeps them continue to recommend CT100. !peciall) those customers who recommend the bi,e to substantial number of person 1li,e L'C# /!C# and other these t)pe of agent because the) interact large no of person and have good public relation # $ met with one %$C agent who urchased C&'(( and recommend to his )* other agent and companion and demand for some benefit and told why he waste his time without any extra benefit . -ultiple+ cinema concept are developing and spreading all over the countr) ver) (uic,l)# speciall) in cit) and big towns and people are fascinating towards them, if company run advertisement slide and display the product inside, it help to tab large no of person and ma,e the product aware among them# because normall) when ever we watch T and advertisement comes we shift the channel but in cinema we cannot do it and see with concentration. 0esale value of Bajaj product is ver) less as compare to Hero Honda and ever) customer are confronted with a problem that# 's he getting right price and his old vehicle goes into right hand so man) time this t)pe of feeling compel the prospective customer to drop the idea to purchase the new vehicle. 1" 'f compan) contemplate to come up with his own e+change outlet 't generate customer faith regarding price and other issues and stimulate demand. 8e have three colours in CT100 but onl) blac, colour is available man) times customer are not enjo)ing the choice and this ma,es them slight unhapp) so compan) should also consider this small issue. Title: - Post Purchase Satisfaction of .ajaj CT 100 *wners& >iel% 0or( Perio% : - 9 TB ,uly 09 to 12 th ,uly *bjective: - 1: !re7%ous ownersh%0 %9 any 2: ons%derat%on &e9ore 0urchase 3: ,50ortant !ara5eter 9or 0urchase dec%s%on (: Sat%s9act%on le7el #. M-2+ -3 45(6.'7+ Meth)d)l)gy: O/+ -/ O/+ I/8+(9*+, ,*8. 8.+ .+)4 -3 78'/2'(2 :5+78*-//'*(+. Place: - Ba%0ur %ty Sample *i+e: , 1!1 O,/+(7 -3 CT 1!! 10 Previous *wnershi .ase 1 101 % .arl%er Two -heeler Owner ;2 4%rst T%5e Buyer 28 /arlier Two 0heeler *wner .ase 1 65 % Bajaj Scooter 29 Bajaj Motorcycle 23 Hero Honda 3* TVS *6 Other 12 "ood percentage 19:;2 of $revious competition vehicle owners were attracted towards CT100 18 Consi%eration * substantial percentage 150;2 of respondents considered other brands 1Bajaj 4 Competition2 before ma,ing a decision for purchase of CT100 and 10; are those who purchase onl) because of CT100. The other brands considered 1apart from CT1002 b) these customers are as follows# 1 st .ran% .ase 1 101 % Hero Honda + +awn 90 Bo)er T 14 Hero Honda S0lendor 17 al%&er11' *3 V%ctor *3 4reedo5 *3 Other 1* NO cons%derat%on 1*
Below SS 28% HS 2*% 3raduate 32% !ost 3raduate 2*% Tye of Roa% %o you )enerally ri%e
>r&an 8' /ural 9% Both 6% 'e%ia Babits .ase 1 101 Televisions *wner % Own a TV 9; +o not Own TV 3 Cable Connection availability % a&le not a7a%la&%l%ty 74 a&le a7a%la&le 3( $8 Eeneral Diewin) Time % 6a5 to 1* a5 3 205 to 605 13 805 to 905 12 905 to 1*05 57 1*05 to 1105 #4 1105 onwards 3 Channels Diewe% .y the Reson%ents& % $ocal a&le #2 Star !lus #5 "aj Ta< 19 ++1 Nat%onal 74 Sony TV 26 Dee TV 3' Star S0orts 6 .S!N 3 ++ News 50 Set Ma) 3 Star Mo7%es 13 Star News 1* $1 Ten S0orts 3 Dee %ne5a 18 Recommen%ations: - o50any should chan)e the rear view mirrors and re0lace the5 w%th o7al show as %t enhances the 9ront loo<: :o50any should launch another 7ar%ant o9 T1** w%th 9ront 9a%r%n=8 &ecause th%s 7ar%ant hel0 to 9asc%nate s%Ea&le nu5&er o9 S0lendor and entra %ntenders o50any should =%7e 5ore e50has%Ee to romote 222 finance Scheme a5on= small sho(eeer! rural mar(et an% less ai% Pvt& /mloyees &ecause T1** %s a =ood co5&%nat%on o9 style 0ower 0r%ce 2s0ec%al 999 9%nance sche5e and th%s co5&%nat%on st%5ulate new custo5er: One sat%s9%ed usto5er =enerate 5any %ntenders <Customer brin)s Customer= so so5e .)tra &ene9%t FNon 5onetaryG 6ee0s the5 cont%nue to reco55end T1**. !peciall) those customers who recommend the bi,e to substantial number of person 1li,e L'C# /!C# and other these t)pe of agent because the) interact large no of person and have good public relation # $ met with one %$C agent who urchased C&'(( and recommend to his )* other agent and companion and demand for some benefit and told why he waste his time without any extra benefit . +igh number of customer do not have cable connection at there home so the ,,' and ,, -ews are the ma.or source of entertainment so company should increase the fre/uency on these two channel as compare to other channel %! -ultiple+ cinema concept are developing and spreading all over the countr) ver) (uic,l)# speciall) in cit) and big towns and people are fascinating towards them, if company run advertisement slide and display the product inside, it help to tab large no of person and ma,e the product aware among them# because normall) when ever we watch T and advertisement comes we shift the channel but in cinema we cannot do it and see with concentration. 0esale value of Bajaj product is ver) less as compare to Hero Honda and ever) customer are confronted with a problem that# 's he getting right price and his old vehicle goes into right hand so man) time this t)pe of feeling compel the prospective customer to drop the idea to purchase the new vehicle. 'f compan) contemplate to come up with his own e+change outlet 't generate customer faith regarding price and other issues and stimulate demand. /arlier # wheeler owners .ase 1 #6 ."; 98: Bero Bon%a 33% TDS 11% *thers 8% %1 "0"R/3/SS "wareness "mon) The Reson%ents .ase 1 5# !OMPA#/ BA#$S 0 BA" !A"IBE ''1 23 BO4E !T 52 PU"SA '1( $TSi .6 BO4E AT 63 !T '(( 21 7I#$ '21 22 OTHERS '. HEO HO#$A SP"E#$O 8' PASSIO# 18 !$ $A7# 16 OTHES 21 T9S 9I!TO %" 35 !E#TA 22 %$ OTHES '6 "M" &EE$OM $4 22 &EE$OM SP '8 OTHES 6 /AMAHA !U4 '6 OTHES 8 KI#ETI! BOSS 6 HO#$A A!TI9A 6 Bi)h awareness for .ajaj Pulsar DTSi! .ajaj Caliber 117 an% Bero Bon%a Slen%or %ue to hi)h freFuency of TD Commercials an% on roa% visibility& "wareness for .o?er %ue to low %own ayment newsaer a%s by .">; an% low rice a%s& Sources *f "wareness .ase 1 5# S*ARC/ : 4/,.N+S ;2 TV OMM./,"$S '9 N.-S!"!./S (; SHO-/OOMS (( OTH./S 28 /.$"T,V.S 22 M.H"N,S 16 B/OTH./S1S,ST./ 3( <*TB/RS: '"E"G$3/S! P"R/3TS! CB$;DR/3! an% SP*AS/= >rien%s! TD commercials an% 3ewsaers are major source of awareness& %% C*3S$D/R"T$*3 Consi%eration Set for Caliber 117 $nten%ers .ase 1 16 1 st .ran% % S0lendor 3' al%&er 2( !ulsar 18 "5&%t%on 6 + +awn 6 4%ero 6 -%nd 6 # n% .ran% % al%&er '3 V%ctor 18 S0lendor 12 4%ero 6 !ass%on 6 !ulsar 6 %& 5 r% .ran% % S0lendor 29 al%&er 2( "ct%7a 6 Boss 6 Bo)er T 6 + +awn 6 entra 6 T 1** 6 4reedo5 6 !ass%on 6 Consi%eration Set for .o?er $nten%ers 1 st .ran% % Bo)er T (* + +awn 2* S0lendor 2* entra ; !ass%on ; !ulsar ; # n% .ran% % Bo)er T 29 + +awn 22 S0lendor 1( -%nd 1( ru) / ; !ass%on ; V%ctor ; T 1** ; %# 5 r% .ran% % Bo)er T (3 al%&er 1( entra 1( T 1** 1( + +awn ; 4reedo5 ; !ass%on ; S0lendor ; 'ost ;i(ely To Purchase >or Caliber 117 $nten%ers& .ase 1 16 % S0lendor 29 al%&er 11' 2( V%ctor 12 "ct%7a 6 + +awn 6 entra 6 4%ero 6 !ulsar 6 -%nd 6 "lternate choice <if the most li(ely bi(e is not available= for Caliber 117 inten%ers& .ase 1 16 'ost ;i(ely Purchase 3o of Reson%ent s al%&e r 11' Bo)er T S0lendor T 1** entr a "5&%t%o n %" S0lendor ' 8*% 2*% al%&er 11' ( @ ;'% 2'% V%ctor 2 '*% '*% "ct%7a 1 1**% + +awn 1 1**% entra 1 1**% 4%ero 1 1**% !ulsar 1 1**% -%nd 1 1**% 'ost ;i(ely To Purchase >or .o?er CT $nten%ers& .ase 1 17 % Bo)er T 2; + +awn 2* al%&er 11' 13 !ulsar 13 T 1** ; !ass%on ; S0lendor ; -%nd ; "lternate choice <if the most li(ely bi(e is not available= for .o?er CT inten%ers& .ase 1 17 'ost li(ely Purchase 3o of Reson%ent s Bo)er T T 1** + +awn entra !ass%on V%ctor No ho%ce Bo)er T ( '*% 2'% 2'% %0 + +awn 3 6;% 33% al%&er 11' 2 1**% !ulsar 2 '*% '*% t 1** 1 1**% !ass%on 1 1**% S0lendor 1 1**% -%nd 1 1**% Reasons for most li(ely urchase for Caliber 117 $nten%ers& ."S/ 1 16 ."S/ ( ' 1 1 2 1 1 2 "$,B./ 11' S!$.N+ O/ + +"-N !>$S "/ V,TO / -,N+ "T,V " OTH./ S ST#$. '*% 1**% 1**% '*% !O-./ "N+ !,6>! 1**% '*% 1**% '*% 4>.$ M,$."3. 1**% 8*% 1**% '*% 1**% '*% /.$,"B,$,T# "N+ B/"N+ N"M. 2'% 6*% 1**% 1**% /.S"$. V"$>. !/,. 1**% OV./"$$ !./4O/M"N. 2*% /,+,N3 OM4O/T 4O/ $ON3 /,+. 2'% 2*% '*% ,N4$>.N. O4 4/,.N+S 2*% ST>/+# B,6.1 "//#,N3 $O"+ 2'% 1**% ."S# H"N+$,N3 1**% ONV.N,.NT B,6.1 M>$T,!>/!OS. 1**% $O- M",NT",N. %8 Reasons for most li(ely urchase for .o?er CT $nten%ers& ."S/ 1 17 ."S/ 2 1 3 3 2 2 1 1 "$,B ./ 11' S!$.N+ O/ + +"-N BOH. / T !>$S" / T1** -,N + OTH./ S ST#$. 1**% 1**% 1** % !O-./ "N+ !,6>! 1**% '*% 1** % 4>.$ M,$."3. 1**% 1**% 6;% 1**% '*% 1** % 1**% /.$,"B,$,T# "N+ B/"N+ N"M. '*% 6;% 33% 1**% /.S"$. V"$>. '*% 1**% !/,. 1**% 6;% 6;% OV./"$$ !./4O/M"N. /,+,N3 OM4O/T 4O/ $ON3 /,+. '*% ,N4$>.N. O4 4/,.N+S ST>/+# B,6.1 "//#,N3 $O"+ '*% ."S# H"N+$,N3 ONV.N,.NT B,6.1 M>$T,!>/!OS. $O- M",NT",N. '*% 1**% %1 0espondents consider 0eliabilit) < Brand /ame# .uel -ileage and !t)le as important factors for purchasing a bi,e. Reasons >or 3ot Consi%erin) .o?er CT or Caliber 117 .*H/R CT C";$./R ."S/ 1 17 ."S/ 1 15 : : Style ;3 38 !ower "nd !%c<u0 2; 4uel M%lea=e 1' /el%a&%l%ty 33 1' /esale Value (; 23 !r%ce 8 O7erall !er9or5ance 13 1' /%d%n= o59ort 4or $on= /%de 2; ,n9luence O9 4r%ends 23 H%=h Ma%nta%nce 33 1' 3ear Bo) !ro&le5 13 S5oothness ,n .n=%ne ; $%=ht -e%=ht 2* Bad Brand ,5a=e 33 1' Not "ware ; 8 Bo)erA /esale 7alue8 Brand ,5a=e8 Style and /el%a&%l%ty are the 5ajor reason &eh%nd not cons%der%n= the Bo)er 9or 0urchase: &! Caliber 117: .ran% ima)e an% Resale value are not so )oo%! %ue to which reson%ents %o not refer Caliber 117& Static & Dynamic /valuation of CT100
"vera)e Ratin) for CT 100 *n ;oo(s an% Style .ase 1 5# Parameters "vera)e Ratin) Tan< Sha0e 6:*6 4ront $oo< 7&75 3ra& /a%l ;:(; S0eedo onsole 8:*3 Seat Sha0e ;:*3 /ear V%ew M%rrors 9&05 4oot /est ;:*3 ,nd%cators ;:66 St%c<ers 6:;2 /%de ontrol Sw%tch 8:16 Other ontrol Sw%tch ;:63 olor ;:16 'any reson%ents referre% fairin) instea% of roun% hea%lam! an% were rea%y to ay more for the same& &1 Roun% shae% Rear Diew 'irrors were not li(e% by the reson%ents! as(e% to relace them by oval shae% li(e Caliber 117& Dec(les on the bi(e are very lar)e an% not so attractive&
"vera)e Ratin) >or CT 100 *n The Test Ri%e& .ase 1 5# Parameters "vera)e Start%n= ;:'3 !ower1!%c< >0 1st 3ear 8:13 2nd 3ear ;:;2 3rd 3ear ;:(* (th =ear ;:(; Seat%n= o59ort -%th !%ll%on 6:;8 -%thout !%ll%on ;:28 /%de ontrol O0erat%on ;:;' 4ront Sus0ens%ons ;:2' Bra<%n= ;:1( S5oothness %n 3ear Sh%9t%n= ;:66 .n=%ne S5oothness 8:*3 /ear Sus0ens%ons ;:31 /oad 3r%0 ;:2' &$ Reson%ents areciate the test ri%e erformance an% #-year warranty enhances his feelin) re)ar%in) Reliability& Power an% ic(-u is consi%ere% to be better than Bero Bon%a Slen%or for many reson%ents&
"%%itional $nformation "vera)e @ms Run Per Day .ase 1 #6 % 2*@3* 65s (1 (* 65s and a&o7e 26 1*@2* 65s 1' 3*@(* 65s 11 Below 1* 65s ; 3o of Person Asin) the .i(e .ase 1 #6 : Two !erson (8 Solo 3; Three Or More !erson 1' &% Petrol >ilin) Pattern .ase 1 #6 : /s 1** 3; /s '* 33 "&o7e /s 1** 26 Other ( 1 $t: * 6.i(e Servicin) Pattern .ase 1 #6 % 2 5onths '9 3 5onths 3* , 5onth 11 ( 5onths and a&o7e * ;oa% Carryin) Pattern .ase 1 #6 % No 6; #es 33 Tyes *f Roa%s Ase% .y Reson%ants B'7+ = $0 && % >r&an '9 Both 26 /ural ; H%=hways ( Other ( Socio /conomic Classification .ase 1 5# C;"SS 3* *> R/SP*3D/3TS "1 ( "2 ; B1 13 B2 3 ( + 1 Static & Dynamic /valuation of CT100 Project Title: - Static & Dynamic evaluation of CT100 Research objective: - Previous ownershi! if any "wareness level of any #-wheeler $ntention to buy a new #-wheeler Consi%eration set& 'ost li(ely urchase Static & Dynamic evaluation of CT100 'etho%olo)y: - *ne by *ne interview with the hel of Stan%ar% +uestionnaire& Place: - 0a(%ewa%i Showroom! Pune& Samle Si-e: - 5# $nten%ers for .o?er! Caliber 117 "n% CT 100& &# /arlier # 0heeler *wners 89: 1st Time .uyers 14:
Recommen%ations: - Comany shoul% chan)e the rear view mirrors an% relace them with oval show as it enhances the front loo(& Re%esi)n the Decals of the bi(e& $n newsaer a%s comany shoul% hi)hli)ht the rice! milea)e an% ower of the bi(e Title: - Post Purchase Satisfaction of .ajaj CT 100 *wners& >iel% 0or( Perio%: - 2*th Bune8 *( C 26 th Bune8 *( *bjective: - !re7%ous ownersh%0 %9 any ons%derat%on &e9ore 0urchase ,50ortant !ara5eter 9or 0urchase dec%s%on Sat%s9act%on le7el Mode o9 0urchase 0ethodology= > 1ne on 1ne $nterview with the help of standard /uestionaire Place: - !une %ty &" S'<4)+ 7*>+: 6' O-ner* ): !T '(( Previous *wnershi .ase 1 51 Reson%ents % .arl%er Two -heeler Owner 68 4%rst T%5e Buyer 32 .arl%er Two -heeler Owner Base I 21 % B"$ ;1 TVS 1( Hero Honda ' 6%net%c ' #a5aha ' &0 " 7ery s5all 0ercenta=e F29%G o9 !re7%ous co50et%t%on 7eh%cle owners were attracted towards T 1** Consi%eration " su&stant%al 0ercenta=e F8(%G o9 res0ondents cons%dered other &rands FBajaj 2 o50et%t%onG &e9ore 5a<%n= a dec%s%on 9or 0urchase o9 T1**: The other &rands cons%dered Fa0art 9ro5 T1**G &y these custo5ers are as 9ollows8 1 st .ran% Base I 26 % Bajaj Bo)er T 2; Hero Honda + +awn 23 Hero Honda S0lendor 19 Bajaj al%&er 11' 12 Other 19
&8 # n% .ran% Base I 26 % Hero Honda + +awn 1' TVS entra 1' Bajaj Bo)er T 12 Bajaj -%nd 12 TVS V%ctor 12 Bajaj al%&er 12 Hero Honda S0lendor ( Hero Honda !ass%on ( Others 1' 5 r% .ran% Base I 26 % Bajaj al%&er 23 Bajaj Bo)er T 19 Hero Honda S0lendor 1' Hero Honda + +awn 1' TVS entra 8 Other 19 Choice $nfluence 'ember Base I 31 % &1 4r%ends '8 O99%ce collea=ues 29 /elat%7es 23 S0ouse 13 !arents 1* Mechan%cs 6 h%ldren 3 Others 6 Reason for urchasin) CT100 Base I 31 % 4uel M%lea=e 68 !r%ce (2 Style 3' Ma%nta%nce 29 Brand Na5e 16 .)cellent 5%lea=e8 attract%7e 0r%ce and =ood style %n9luenced the 0urchase o9 T1**: "%%itional $nformation Reason >or Purchase Two 0heeler FOnly 9or 9%rst t%5e 0urchaseG
Base I 1* % o55ut%n= 9or wor< (* olle=e 1 classes 3* House hold 2* Bus%ness 0ur0ose 1* Parameters consi%ere% imortant for Purchase& Base I 31 % M%lea=e 8; !r%ce 6' #! Ma%nta%nce 3' Style 26 Brand Na5e 6 /%d%n= o59ort 6 M%lea=e and 0r%ce 0lay a 5ajor role %n 5a<%n= 0urchase dec%s%on &y T 1** owner: Style also see5s to 0lay so5e role %n 5a<%n= a dec%s%on re=ard%n= 0urchase o9 T1**: "lternative choice if CT 100 is not available Base I 26 % Bo)er T 31 + +awn 23 S0lendor 1' al%&er 12 Other 19 ,9 T1** was not a7a%la&le a s%=n%9%cant no o9 custo5er would ha7e 0urchase Hero Honda Veh%cle F+ +awn 2 S0lendorG: Post Purchase /valuation ;evel of Satisfaction with CT100 on various arameters& Base I 31 !ara5eters "7era=e Score O7erall loo<s 1 Style 2&97 Start%n= 8:81 !ower1!%c<@u0 C Solo 8:8( !ower1!%c<@u0 C w%th !%ll%on 8:;( M%lea=e 2&7# Maneu7era&%l%ty 8:'' /oad 3r%0 C at h%=h s0eed 8:61 /oad =r%0 C at turns 8:61 /%d%n= co59ort 2&77 S5oothness %n =ear chan=%n= 9:1* Bra<es 8:81 #1 Horn 8:23 Ma%ntenance 9:(2 Head $a50 C !ower14ocus 8:(2 .n=%ne 9%r%n= 9:'2 Sturd%ness1 +ura&%l%ty 8:81 O7erall the res0ondents are sat%s9%ed w%th the 0er9or5ance o9 the 7eh%cle: /es0ondents are 0leased w%th the style &ut 0re9erred headla50 9ear%n=: 'ilea)e /?ectation F"7era=eG 80 (ml "ctual 'ilea)e F"7era=eG 6# (ml "%%itional $nformation Dehicle Asa)e Pattern "vera)e @ms Run er %ay % 11@2* 65s 13 21@3* 65s 23 31@(* 65s 26 (1@'* 65s 23 '1 and a&o7e 65s 16 Tye of Roa% )enerally Driven ? U(@'/ 8( U(@'/ '/2 R5(') 16 'o%e of Purchase #$ Base I 3* % 4%nance ;3 ash 2; Tye of >inance Base I 22 % $oan 9ro5 Ban< ;3 $oan 9ro5 4%nance o50any 23 $oan 4ro5 /elat%7es14r%ends ( Demo)rahics Socio /conomic Classification <S/C= Base I 31 % "1 6 B1 32 B2 26 26 + 1* ")e Erou Base I 31 % 18@2( yrs 22 2'@3* yrs 19 #% 31@3' yrs 19 36@(* yrs 26 (1@(' yrs 6 (6 "nd "&o7e 6 *ccuation % .50loyee 3o7t: 32 .50loyee !7t: 26 Sel9 .50loyed 13 Student 1* Bus%ness5an 1* Trader 6 Sho0<ee0er 3 'e%ia Babits Base I 31 Televisions *wners % Own a TV 9( +o not Own TV 6 Eeneral Diewin) Time % 6a5 to 1* a5 3 205 to 605 13 805 to 905 12 905 to 1*05 57 1*05 to 1105 #4 1105 onwards 3 #& Channels Diewe% .y the Reson%ents % $ocal a&le 29 Star !lus 23 "aj Ta< 19 ++1 Nat%onal 19 Sony TV 13 Dee TV 1* Star S0orts 6 .S!N 3 .TV Marath% 3 /aj TV 3 Set Ma) 3 Star Mo7%es 3 Star News 3 Ten S0orts 3 V%jay TV 3 Dee %ne5a 3 +A/ST$*33"$R/ 1: +o you own a 2@wheelerJ #.S KKKKF1G NO KKKKF2G 2: -ould you 0lease tell 5e the current 2@wheeler do you ownJ @@@@@@@@@@@@@@@@@@@@@@@@@ 3: How old %s %tJ KKKKKKKKKKKKKKKKK (: +o you 0lan to 0urchase 2@wheeler %n 9utureJ #es @@@@@F1G No @@@@@@F2G ': ,9 #es when ,55ed%ate F1G 1@3 5onths F2G 3@6 5onths F3G 6 5onths and a&o7e F(G ': "re you aware o9 any o9 the &rands o9 5otorcycle a7a%la&le %n the 5ar<etJ *1 Bajaj Bo)er T 13 Hero Honda + +awn 2' $M$ 4reedo5 S! ## *2 Bajaj Bo)er "T 1( Hero Honda S0lendor 26 $M$ 4reedo5 +H *3 Bajaj Bo)er "/ 1' Hero Honda S0lendor !lus 2; $M$ 4reedo5 !r%5a *( Bajaj T 1** 16 Hero Honda !ass%on 28 $M$ "dreno *' Bajaj al%&er 11' 1; Hero Honda !ass%on !lus 29 TVS 4%ero 4H2 *6 Bajaj -%nd 12' 18 Hero Honda "5&%t%on 3* TVS 4%ero 42 *; Bajaj !ulsar 1'* +TS% 19 Hero Honda "5&%t%on 13' 31 TVS entra *8 Bajaj !ulsar 18* +TS% 2* Hero Honda BD 32 TVS V%ctor 3$ *9 6%net%c Boss 21 Hero Honda 6ar%E5a 33 1* 6%net%c Veloc%ty 22 #a5aha $%&ero 3( 11 6%net%c 3412' 23 #a5aha ru)/ 3' 12 6%net%c hallen=er 2( #a5aha .nt%cer 36 ;: an u 0lease tell the sources o9 "wareness o9 the <nown &randsA @ !arents F1G /elat%7es F2G Brother1S%ster F3G S0ouse F(G h%ldren F'G 4r%ends F6G News0a0ers F;G Ma=aE%nes F8G TV o55erc%als F9G Showroo5s F1*G Mechan%cs F11G Others F%9 anyGKKKKKKKKKKKKF12G 8: -hat do you <now 5ore o9 the &rands you are aware o9J KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK 9: O9 the &rands you are aware o98 wh%ch o9 the to0 3 &rands you are cons%der%n= 9or 0urchaseJ ": KKKKKKKKKKKK #" B: KKKKKKKKKKKK : KKKKKKKKKKKK 1*: Ha7e you 7%s%ted showroo5s to en?u%re o9 any o9 the a&o7e &randsA @ #.S KKKKK NO KKKKK ,9 #.S8 Na5e o9 the showroo5 KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK 11: +%d you ta<e test r%de 9or the any o9 the a&o7e &randA @ #.S KKKKKK NO KKKKKK ,9 NO8 +%d you Test r%de anywhere elseA @ KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK 12: O9 the &rands that you are cons%der%n= 9or 0urchase8 wh%ch %s the &rand that you are 5ost l%<ely to 0urchaseJ KKKKKKKKKKKKKKKKKKKKKKKKKKK 13: ,9 the &rand that you are 5ost l%<ely to 0urchase %s not a7a%la&le wh%ch other &rand would you 0urchaseA @ KKKKKKKKKKKKKKKKKKKKKKKKKKKKK
1(: /easons 9or select%n= the a&o7e &randJ F!/OB.G KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 1': ,9 Bo)er1 al%&er does not 9eature a5on= the to0 3 &rands cons%dered 9or 0urchase then !/OB. -hyJ KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK KKKKKKKKKKKKKKKK AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA ;Sh)- )ur bi<e and gi=e detail *pe>i:i>ati)n* :)r the bi<e? 16: -%ll you 0lease rate the &%<e on the 9ollow%n= 0ara5eters w%th res0ect to the loo<s and style o9 the &%<eJ NO P'('<+8+(7 1! !1 !8 !0 !" !# !& !% !$ !1 R+<'(B7 1 T'/B S.'4+ $ F(-/8 L--B #0 % G('@ R'*) & S4++2 C-/7-)+ # S+'8 S.'4+ " R+'( V*+, M*((-(7 0 F--8 R+78 8 I/2*6'8-(7 1 S8*6B+(7 1! R*2+ C-/8(-) S,*86. 11 O8.+( C-/8(-) S,*86. 1$ C-)-( 1% O8.+(7 1;: an , ha7e your 9eed&ac< on the test r%deJ