STRATEGY TO IMPLEMENT GREEN MANAGEMENT SYSTEM FOR SUSTAINABLE

IMPROVEMENT FOR ECO FRIENDLY ENVIRONMENT, GLOBALLY

Author: Patange Vidyut Chandra Assistant Professor in Department of Mechanical Engineering at Sreenidhi Institute of Science and
Technology Ghatkesar, Hyderabad

Mobile : 9490118367

Email ;vidyut3@gmail.com

1.0 Abstract :
In this paper, we analyze the potential

of green management

Implementation in the working environment as all over the world protecting

the environment is a major concern , due to the depletion of major green
resources very fast, So green technology activities on green management
as part of corporate social responsibility to implement the green
management system within an organization level.
This introduction of firm characteristics could simultaneously influence
green systematic efforts are to reduce waste, planting trees, reducing
natural resources as well as pollution reductions and thereafter monitoring
systems of continuous basis to the objectives for positive results for all
stakeholders

Fig 1: I am with Green

Tag : Green Management , Environment , Green Resources , Green Project Implementation, EMS, Green
Project, Environmental Standards..

2.0 Literature review

The empirical literature on green management and corporate environmental performance can be categorized into
studies concerning the determinants of green management, 5studies examining the influence of green management on
environmental performance in general, and studies considering the effect of green management on technological
environmental innovations (which in turn can be interpreted as specific kinds of corporate environmental performance).
The studies consider the determinants of a certified EMS such as ISO 14001 or EMAS (Biondi et al., 2000; Halkos and
Evangelinos, 2002; Nakamura et al., 2001). We can make out that green management less importance for
environmental policy than the green technology activities such as technological environmental innovations because
green management measures alone do not guarantee an improvement in environmental performance, for example, with
regard to pollution abatement. Therefore, a preoccupation of regulators when substituting environmental mandatory
command and control regulations by such nonmandatory measures is that they could be used as a fig leaf as there
usually are no control mechanisms (Gunningham and Sinclair, 1998).
In a study considering only EMAS certified firms, Rennings et al. (2006) show a positive influence of the maturity of
EMS on environmental process innovations. Other Studies such as Frondel et al. (2004; 2006) and Johnstone et al.
(2005) which do not apply such restricted data find a positive effect of some green management measures on
technological environmental innovations. Ziegler and Rennings (2004) and Rehfeld et al. (2006) find that green EMS,

life-cycle assessment activities, or waste disposal measures have a positive effect on future environmental product or
process innovations

2.1 Underlining Background on Green Management Strategy

The environmental protection laws in India have become stringent
Most people have not heard about the pending Cap and Trade proposal that came out of the Congressional Budget
Office (CBO) in February of 2008. Essentially, it is calling for a GREEN TAX on every single business based on a
complex calculation of the carbon dioxide emissions that occur when you use any form of energy ... including turning on
a light, heating your facility, or traveling to your next meeting. If you were listening to the presidential campaign
statements of Barack Obama, you would have heard him talk in clear and certain terms that the Cap and Trade
program must be installed which will mean, among other issues, a shocking rise in the price of electricity. What the
CBO proposal maps out is far more sweeping than taxes and fees levied on the electric companies. It will affect travel,
heating, lighting, machinery, vehicles, and every other activity that can be traced back to fossil fuels. Prime Minister
Gordon has already announced his plans for a Green Tax on all carbon-based services in 2006. Obama is likely to find
an ally in his Green agenda as well as Al Gore. In the end, this will be a financial cost that businesses cannot long
ignore
Whether you accept global warming or not, the government has, and the declared enemy is the carbon dioxide
emissions that come from every activity of business. It is not enough to install CFLs. Going Green is a very
serious challenge we all face, and business is not excluded

3.0 Introduction
3.1 Definition of Green Management
Green technology or clean technology is the application of the environmental science to conserve the natural
environment and resources, Sustainable development is the core of this, and sustainable development is development
that meets the needs of the present without compromising the ability of future generations to meet their own needs

3.2 Understanding the Importance of Green Management

What do we understand by green, and what is green management, from the corporate angle definitely related to the
environmental policy establishment, which will enhance the corporate environmental performance through application of
green technology activities over continues basis to benefit both the internal as well as external stakeholders. An
understanding of the causal relationship between green management and corporate environmental performance such
as green technology activities is highly important for environmental policy. The environmental performance such as
technological environmental innovations could actually influence green management. Several companies have installed
eco-friendly plants and adopted practices that will benefit the environment
Green management measures such as certified environmental management systems (EMS) or tools like life cycle
assessment activities are considered to improve corporate environmental performance directly by mandating
companies to introduce environmental goals and management structures as programs to achieve them.

4.0 Approach to Green Management Implementation

As green technology activities were simultaneously more likely to be realized by already environmentally active firms,
green management measures would not need separate public support. So a Model is needed to sustain this
improvement activity..

Fig 2 : Model for Sustainable Improvement

4.1 Get Management Support
Management support will make an enormous difference to successfully introducing a green office
program to any organization.
So as a first step, you will need to gain the support of top management or company owners. Every
organization is a bit different so you will need to modify these ideas to make them work for you.
Determine which Decision-makers need to support your program, who has the ability to make decisions about
operations, purchasing, products, packaging, and services?

Example : Usually it's the Chief Executive

Officer, Managing Director, owner or other senior managers.

Stage 2
4.2 : Start working with Green Management

Gather together relevant information, there is plenty of support material to validate your aim to reduce waste
and pollution, to conserve resources and to improve your social responsiveness. Point out that if these issues
arent addressed voluntarily today, they may have to be regulated for in the future.

Show how your organization is contributing to these problems. For example, gather the facts on how much
waste you generate and what it costs to dispose of it,

Make a short video or take photographs, e.g. waste generated, lights left on, dirty storm water drains, smoky
vehicles etc. from around your premises. Show video of other companies, who did lots of Saving in energy,
saving through purchasing, saving through recycling.. etc.
o

Emphasize the economic benefits, morale improvements, marketing advantages or public profile
gains that your competitors may be realized through their efforts. Don't let your company be a
laggard! Indicate likely reactions by Customers, Board of Directors, and Stakeholders .

Determine how key groups will respond to changes in your products, packaging, and improved internal
operations and on human rights issues related to the environment.

Continues efforts with Persistence and Patience.

Get Staff Support, once you have management approval youre next mission is to get staff buy-in. Staff will be
asked to change the way they currently work, so their support is vital.
Distribute information on the environment and the general impacts their work practices are
having on it.
Organize a fun and informative presentation to your staff.

Stage 3
4.3 : Understand thoroughly the Agenda of Green Management.

What is legally required?

What is cost benefit?

What are others doing?

What standards could you achieve?

You may need a policy framework that covers both operational management as well as one for working with suppliers.
Environmental policies can be incorporated into health and safety policies, as the two issues are interrelated, and from
a sustainability policy.

Many companies are adopting environmental policies and are striving for sustainable

development, zero waste or for zero pollution because it is part of good business. Contact the Businesses for Social
Responsibility for information on socially responsibility in business
Focus on following issues during the framing of policies
Example :

How could you respond to the challenges of the future? By choosing to operate in a more environmentally and
socially responsible way.

Offer products or services with integrity Avoid waste and pollution Save money through efficiencies.

Improve your organization's image support other

businesses that are doing the right thing by avoid

supporting socially unacceptable organizations (e.g. Child Labor, exploitation of resources and cultures, cruelty
to animals, promotion of alcohol, gambling, cigarettes etc.).develop respectful and supportive relationships
with suppliers.

Formulate a series of rules, values or policies to offer your staff a better work environment

Stage 4
4.4 : Formulate Green Management Plan :

Set of strategies to bring about high impact changes

Simultaneous attention to critical aspects of the current situation

4.4.1 : Basis underlining of the Green Management Planning:

Grantee resources regarding quantity, timeliness and manner

Bring up to date the legal frameworks and strengthen current regulations

Permanent communication campaigns and environmental education

Transparency and accountability

Legal , Statutory and regulatory requirement

Approved Funds , and limits of resources

EMS 14001 Standard

Stage 5
4.5 : Implementation Green Management

Distribute the policies to concern responsible persons and link them to their objective ( measurable ), and then
monitor its implementation on a continuous basis and provide constant support until positive results obtained

Provide information on all aspects of working with transparency Example Logo, Equipment to be used , legal
requirements.. Etc.

The target date that action should be done by The resources required to complete the activity.

Stage 6.
4.6 : Monitor Implementation, and take suitable action for sustained improvement.

Obtain feedback from staff on progress and bottlenecks .

Establish the process of analyzing and reporting results of any program tends to be done on a regular,
monthly, six-monthly or yearly basis.

Conduct Environment audit , check deviations and take suitable actions.

--Try to track resource use (paper, energy, water etc.) in a consistent manner. Is it working?
--If things aren't going so well, find out what are the problems , fix them

Review your policies, plans and performance in the light of the new information on legislation, advances in
science, market changes.

Staff and stakeholders are formally informed through regular updates and an annual environmental or
sustainability report

5.0: Challenges to be faced during Green Management Project

Lack of current expertise in green businesses

Local funding is minimal and entry barriers can be high

Little current demand for green investment would require additional focused marketing

Job creation would require major training, and the influx of those with experience abroad.

Investors' interest in fast money rather than sustainable long-term investment in people, the environment
and the local economy.

If green investments occur they are usually exclusive and cater to a confined community, which limits the
benefits reaped, as these kind of practices must be adopted collectively for significant measurable results.

6.0: Standard available in Market

The facilities which are certified according to the EMS standard 14001, developed by the non-governmental
International Organization for Standardization (ISO), reduce more pollution emissions than noncertified ones as the
EMS 14001 certification improves the compliance with environmental regulations. I.e., environmental product and
process innovations, as specific kinds of technological innovations consist of new products and processes to avoid or
reduce the environmental burden
Green management measures such as certified EMS, environmental labeling of products, life-cycle assessment
activities, or waste disposal measures require investments of financial resources and personnel firms with
environmental capabilities will undertake them more easily.
6.1 Globally Leadership
Germany can be considered a leader in the promotion of products related green management, measures due to the
highest certifications per million habitants that is a 4320 certification on EMS 14001,
We can see the outlay for supporting the Green innovation per sector by the multinational Philips as below ..

Fig 3 : www.annualreport2012.philips.com

7.0 Benefit of Implementation of Green Management

Efforts to green management will automatically translate into positive public relations and better sales.

Paper budget, Energy consumption electricity consumption reduced.. etc.

reduction efforts on.

Example : sustaining waste

Staying ahead of legislation & adding value to national & local policy.

Improved savings in purchasing (e.g. Stationary costs printing costs, postage etc.)

Improved staff morale & public image.

Better relationships with suppliers and the local community. Emphasize the economic benefits, morale
improvements, marketing advantages or public profile gains that your competitors may be realized through
their efforts

8.0 : How Green Management System Adopted in Corporate sector

1.

Suzlon Energy : The worlds fourth largest wind-turbine maker is among the greenest and best Indian
companies in India. Tulsi Tanti, the visionary behind Suzlon, convinced the world that wind is the energy of
the future and built his factory in Pondicherry to run entirely on wind power. Suzlons corporate building is the
most energy-efficient building ever built in India.

2.

ITC Limited : ITC introduced ozone-treated elemental chlorine free bleaching technology for the first time in
India. The result is an entire new range of top green products and solutions: the environmentally friendly
multi-purpose paper that is less polluting than its traditional counterpart.

3.

Tata Metaliks Limited : TML one of the top green firms in India. Lights are switched off during Saturdays with
the entire office depending on sunlight.

4.

Indusind Bank : IndusInd opened the countrys first solar-powered ATM and pioneered an eco-savvy change
in the Indian banking sector.

5.

HCL Technologies: HCL is treated as icon of Indian Green initiatives due to the Go Green steps. HCL is
committed to phasing out the hazardous vinyl plastic and Brominated Flame Retardants from its products and
has called for a Restriction on Hazardous Substances legislation in India.

6.

The Entire Automotive Sector is working on Hybrid Cars: The first hybrid car that was launched in India
came from one of the leading automobile manufacturing company, Honda India. Honda Civic Hybrid is the first
hybrid car of India. The car is eco-friendly and at the same time is fuel-efficient, it also has Zero emissions.

9.0 : Reference :
1:http://wiki.answers.com/Q/Meaning_of_green_management_in_corparate_sector#ixzz1x6Me7RNb
2:Article on Green Management and Green Technology:
Exploring the Causal Relationship
By Jazmin Seijas Nogareda &Andreas Ziegler
http://www.cis.ethz.ch/publications/WP_18_Seijas_Ziegler.pdf
3: 80270346 Green Management ppt In 4shared.com
4: Green Management Guide
Issue : 000 : Green Business Certified
www: Green Business League.com
5. Towards a Green Economy in Amman
By Amman Institute for Urban Development
AMAL DABABSEH
February 2011