Mba Syllabus 2009
Mba Syllabus 2009
SCHOOL OF MANAGEMENT
SRM UNIVERSITY
PURPOSE
To understand the implications of individual and group behaviour in organizational context
The students will conceptualize the components of individual and group behaviour, understand
the practicability of communication and understand the various work situations and apply
behavioral techniques-Introduction To Organizational Behaviour – Definition of OB – Various
Disciplines contributing to OB – Harwthrone Experiment - Foundation Of individual Behaviour –
Need And importance Of Organizational Behaviour – Nature And Scope – Framework of
Organizational Behaviour Models-Personality – Types – Factors Affecting Personality Theories –
Perception – Importance – Factors influencing Perception – Interpersonal Perception Types,
Learning Types of Learning Styles – The Learning Process – Learning Theories – Ob
Modification; Motivation – Theories – Importance – Types – Motivation At Work -Values And
Attitudes – Characteristics – Components – Formation And Measurement – Group Dynamics –
Group Behaviour – Formation – Types Of Groups – Stages of Group Development – Conflict
Management – Nature of Conflict – Types of Conflict-Leadership – Meaning – Importance Trait,
Behavioural and Contingency Theories – Leadership Styles – Leaders Vs Managers; Power and
Politics – Sources Of Power – Power Centers – Organisation Politics - Organizational Structure
and Design – Organisation Climate – Factors Affecting Organisation Climate – Importance; Job
Satisfaction – Organisation Development – Organisation culture – Organisation Change – Current
Trend in OB
Reference Books:
Basic Statistics – Introduction – Measure of Central Tendency & Dispersion – Mean, Weighted
Average, Median, Mode, Range, G.D, M.D, S.D-Correlation – Simple Correlation, Regression –
Simple Regression Time Series – Trend analysis, seasonal variation – Cyclical & Irregular
variations (only theory)-Sampling Theory – Basic Concepts in sampling theory – T Test, Z Test –
One sample mean, Difference between means – F Test, I way ANOVA, 2 way ANOVA - χ² Test –
Goodness of fit and Independent of Attributes-Non Parametric Tests – H Test, U Test, K-S Test-
Probability – Introduction – Basic Concepts in Probability, Bayers Theorem; - Theory of
Distributions – Binomial, Poisson, Normal-Decision Theory – Decisions under risk & uncertainty –
Decision tree analysis.
Multiple Regression analysis
Reference Books:
PURPOSE
To understand the foundation of accounting and its implication in the conduct of Business
The purpose of this course is to acquaint the students with the various concepts, techniques,
methods, processes of accounting data, analysis, interpretation, decision making in the area of
Financial Accounting & Management-Basics of accounting – concepts and conventions –
Preparation of Trading, Profit and Loss Account and Balance Sheet of business units-
Interpretation and Analysis of Financial Statements comparative statement, Common Size
Statement, Trend Analysis, Ratio Analysis – Fund Flow Statement and Cash Flow Statement-
Marginal Cost – Cost volume profit analysis-Cost Accounting – Elements of Cost– Cost sheet –
Methods of Costing-Budget and Budgetary control – ZBB – Performance budgeting
Basic Concepts, Scope, Importance and Definitions Relevant to Managerial Economics- Factors
Influencing Managerial Decision – Managerial Economics and other Disciplines – Objectives of
the Firm – Managerial Decisions-Meaning of Demand- Types of Demand – Determinants of
Demand – Demand Functions – Demand Elasticity – Demand Forecasting Methods – Accuracy
of Forecasting-Production Function – Least cost combination of Inputs – Factor productivity and
Returns to Scale – Statistical Production Function – Managerial uses of Production Function –
Costs Concepts - Accounting Cost and Economic Cost – determinants of Cost – Cost – Output
Relationship – Estimation of Cost – Output Relation ship-Determinants of Price- Prizing under
Different Objectives- Pricing under Different Market Structures- Price Discrimination- Pricing of
Joint Products- Pricing Methods in Practice – Import of Macro & Micro Factor -Money Supply &
Demand for Money – Inflation – Business Cycle - Government Policy – Fiscal & Monetary Policy
– Indian Government Policy, National Income & Current Issues
Reference Books:
th
1. Dominick Salvatore, “Managerial Economics in a Global Economy” 4 Edition, Thomson
South-Western
2. V.L.Mote et al, “Managerial Economics”, Tata McGraw-Hill Publishing Company Limited,
India.
3. John Sloman, “Economics”, Pearson Education, India.
4. Joel Dean, “Managerial Economics”, Prentice – Hall of India.
5. Sumitra Pal, Managerial Economics, Cases & Concepts, Mac Millon India Ltd.,
6. G.S.Gupta, Macro Economics, Tata McGraw Hill Company Ltd., India
MBN509 BUSINESS LAW L T P C
3 0 0 3
II SPECIAL CONTRACTS-
Bailment & Guarantees-Contract of Agency - Sale of Goods Act
INDUSTRIAL LAW
Factories Act
Indian Trade Union Act
COMPANY LAW
Meaning
Definition
Formation of Company
Rights, Duties and Liabilities of Directors
Winding up of Company
Reference Book:
1. N.D.Kapoor, Mercantile Law – Sultan & Sons
2. Vakul Sharma, Cyber Law – Mac Milan
3. Akhileshwar Pathak, Legal aspects of business- Tata McGraw-Hill
4. Relevant Bare Acts
MBN511 MARKETING – I L T P C
2 2 0 2
OBJECTIVES
To understand fundamental concepts of Marketing in Modern Marketing Practices.
Defining Marketing in 21st Century – Importance – Scope – Changing Scenario of Business &
Marketing – Fundamental Marketing Concepts – States of Demand – Paradigm Shifts in
Marketing – Components of Marketing Mix – Forecasting – Case Study-Factors Influencing
Consumer Behaviour – Fir Stage Buying Decision Process – Post Purchase Behaviour –
Business Market Vs Consumer Market – Stages in Industrial Buying Process – Case Study-
Levels of Market Segmentation – Segmenting Consumer Markets – Bases for Segmenting
Business Markets – Market Targeting – Case Study-Analyzing Competitors – Competitive Forces
– Identifying and Competitive Strategies for Market Leader – Market Challenger – Marketing
Follower – Market Richer Strategies – Product Lifecycle Marketing Strategies – Case Study-Role
& Scope of Brands – Brand Equity – Devising a Branding Strategy – Brand Positioning –
Developing & Communicating a Positioning Strategy – Writing a Positioning Statement –
Differentiation Strategies – Case Study.
Reference Books:
OBJECTIVE
Reference Book:
OBJECTIVE
To inculcate problem solving, analytical, decision making and written communication skills for the
effective management in an organization. To expose real life Business environment
CASE STUDY I
CASE STUDY II
CASE STUDY IV
CASE STUDY V
MBN519 COMPUTER SKILLS L T P C
0 0 2 1
INSTRUCTIONAL OBJECTIVES
To have hands on experience with Microsoft office tools. Also to learn about sending email &
study about various web browsers.
• MS Word – Reporting, Editing & Formatting a report document in word. Also to learn
about sending Mail-Merge documents.
• MS Power Point - Formatting slides & Text in Power Point Presentation.
• MS Access - Customizing, Organizing, Sorting & Filtering data and also to create reports
for professional data presentation in Access.
• Networking - Getting on the Internet, Working with E-mail, Reading a page in a web
browser
Reference Books:
1. Gini Courter Annette Marquis - Mastering Microsoft Office 2000, Professional Edition, BPB
Publications, New Delhi
2. T.Sheela Kumar, S.S.Sridhar, Computer Practice – Anuradha Agencies, Kumbakonam
MBN502 HUMAN RESOURCE MANAGEMENT L T P C
3 0 0 3
The student will be able to understand the concept of Managing Human Resources and work
situations. It helps to identify the effective Human Resources and working environment of the
organizations-The students will understand the importance of Man Management; understand the
importance of Training, performance appraisal, and the importance of time management.-
Meaning, Nature and Scope of HRM - Personnel Management Verses HRM-Importance of HRM-
Functions of HRM-Classification of HRM Functions-Organisation of HRM Department-Qualities
and Qualifications of HRM Managers-Strategic planning-Basis for HRP – Meaning and Objectives
of HRP – Benefits of HRP – Factors affecting HRP – Process of HRP – Analyzing the corporate
and unit level strategies – Demand forecasting – Supply forecasting – Estimating the net human
resource requirements – Problems of HRP – Recent Trends in HRP - Definition and objectives of
recruitment – Strategic management and recruitment – Company strategies and recruitment
strategies – Job Analysis – Purpose & Techniques – Job Description – Job Specification –
Recruitment policy – Centralized decentralized recruitment – Searching for prospective
Employees/Sources of Recruitment – Traditional sources – Modern sources – Factors affecting
Recruitment – Applicants pool-Meaning and definition – Essentials of Selection Procedure – Role
of Selection Procedure – Organisation for Selection – Selection Procedure – Application form –
Written examination – Preliminary Interview – Psychological Tests – Final Interview – Medical
examination – Reference checks – Line Manager’s Decision – Job Offer – Employment –
Placement – Problems – Making Effective – Induction – Objectives – Advantages – Retention of
Employees-Training & Development – Purpose – Need – Importance – Techniques (on the job &
off the job) – Evaluation – Benefits – Management Development Programme – Knowledge
Management - Job Enlargement – Job Enrichment – Job Evaluation – Meaning – Purpose -
Techniques. -Performance Appraisal – Need – Importance - Techniques – Benefits - Career
Planning – Meaning Need – Process – Succession Planning – Career Development – Steps –
Career Development Actions – Advantages – Recent Developments – Time Management -
Retaining and Motivating – Corporate Social Responsibility.
Reference Books:
1. Memoria C.B Personnel Management – Himalaya Publishers
2. Flippo E.E – Personnel Management – McGraw Hill
3. Subba Rao. A – Personnel & Human Resource Management – Himalaya Publishing
House
4. Aswathappa K – Human Resource Management – Tata McGraw Hill, New Delhi,
5. Chandra Mohan A – Human Resource Management – APH Publishing Corporation
6. Arun Monappa – Managing Human Resources – Mac Millan India Ltd.
MBN504 FINANCIAL MANAGEMENT L T P C
3 2 0 3
To introduce the function of Finance in organization and methods in managing funds for
business-Finance is concerned with everything that takes place in the conduct of the business.
Obviously the subject seeks to develop and acquaint the students with the various concepts,
techniques, and methods of planning forecasting, raising, effective utilization appraisal and to
develop and increase the decision making ability in the area of finance.-Nature, Scope and
Objectives of Finance Function – organization of finance function – Role of financial managers in
general and in India.-Investment Analysis – Traditional Methods – Discounted Cash Flow
Methods – Dividend decision and Bonus Issues (excluding theories)
Working Capital Management – Regulation of Working Capital Finance – Sources of Short Term
Funds.
Sources of long term funds – Cost of Capital – Computation Cost of Capital for Each Source and
Weighted Average Cost –- Capital Structure – Computation of Indifference Point – Financial
Leverage, Operating Leverage – Combined Leverage and its significance-Financial Information
System (FIS) – Economic Value Addition (EVA) - Basics of Management Control System –
Corporate Governance – Corporate Debt Restructuring.
Reference Books:
1. Prasanna Chandra – Financial Management, Tata McGraw Hill, New Delhi.
2. IM Pandey – Financial Management, Vikas Publishing Co, New Delhi.
3. S.N.Maheswari – Financial Management, Sultan & Sons, Delhi
4. M Y Khan & P K Jain - Financial Management, Tata McGraw Hill, New Delhi.
MBN506 BUSINESS TAXATION L T P C
2 0 0 2
To provide working knowledge of the law and procedure relating to Central Excise, Customs and
Central Sales Tax and to integrate the relevance of these laws with financial planning and
managerial decisions.
Introduction - Special features of indirect tax levies - all pervasive nature, contribution to
Government revenues; fiscal preference as instrument of planning and development role of
indirect tax laws; tax planning and tax management - meaning and significance-Central Excises
Act, 1944 - Nature of levy of excise duty; classification of excisable goods; price lists and their
significance; valuation of excisable goods; central excise registration - detailed procedure. *
Clearance of excisable goods - procedure under physical control, compounded levy scheme and
self-removal procedures; gate passes, Personal Ledger Account and Daily Stock Accounts. *
Exemption from excise duty levies - nature and types of exemption notifications. * Procedure for
clearance of samples, semi-finished goods and return and retention of duty paid goods. *
Adjudication and Appeals - detailed procedure before various Excise Authorities and the
Appellate Tribunal.-The Customs Act, 1962 - Details of procedure in relation to levy, collection
and exemption from customs duties - documents to be prepared and presented to customs
authorities; valuation of goods; clearance of imported and exported goods - procedure * Detailed
procedure in relation to transportation and warehousing - relevant rules and regulations *
Drawback of customs duties paid - preparation and submission of drawback claim forms *
Adjudication and appeals before the customs authorities and the Appellate Tribunal.-The Central
Sales Tax Act, 1956 - Inter-State sales, Intra-State sales and sales in the course of import and
export, taxability of inter depot/inter-branch transfer of goods, levy and collection of sales tax
procedure; appeals, revision and rectification of assessments - procedure; concept of
consignment tax.-The Central Excise including Central Value Added Tax (CENVAT); Basics of
Indian Income tax act (theory only) – Service Tax – Fringe Benefit Tax - Entry Tax and Octroi
Reference Books:
1. Business Tqaxation by T.S.Reddy & Dr.Y.Hari Prasad Reddy, Margham Publication, 2006
2. Relevant Bare Acts
MBN508 MARKETING – II L T P C
2 2 0 2
Reference Books:
UNIT I INTRODUCTION 5
Production & Operations Management – Meaning, Scope, Functions, Relationship between POM
& other functional areas of Management – Effect of Time Element on POM.
Classification of Production Systems – Intermittent, Job shop, Batch, Continuous, Flow and Mass
Production Systems
Product Design – Need, Preliminary Design, Final Design, Modular Design, Reverse Engineering
Reference Books:
1. Senthil. M, Production & Operations Management, Pearson Education
2. Monks, Joseph G, Operations Management, McGraw Hill International
3. Adam Jr. Ebert, Production & Operations Management
4. Buffa E.S., Modern Production & Operations Management
MBN512 MANAGEMENT INFORMATION SYSTEMS & ERP L T P C
3 0 2 4
Information System in the Enterprise – Digital Convergence and the changing business
environment – Perspectives on information systems – Business perspective on information
systems – Dimensions of information systems - Contemporary Approaches to Information
Systems – Learning to Use Information Systems – New Opportunities with Technology – Major
types of Systems in Organizations – ESS – DSS – MIS – TPS – Systems from a functional
perspective – Introduction to BPO & KPO – Case studies.
Reference Books:
To understand the development and growth of business-What is Business? Why study Business?
Economic, Finance, Production, System, Human Resources, Integrations, Public & Private
Businesses
Understanding the evaluation of Indian Business Lessons from successful Business men /
women
Public - Railways, ONGC, BHEL, Private - Reliance, Tatas, Infosys, Joint Sector & Co-operative
sector – IFFCO, KRIBHCO, Business History-America, Europe, Japan, China, Korea -Profit Vs
Loss, Public Vs Private, Competitive advantages of Countries, Different Countries, Big Vs Small,
and Family Vs Professional Role of Law & Regulation
Reference Books:
1. Dwijendra Tripathi, Jyoti Jumani – The Concise History of Indian Business, Oxford
University Press
MBN516 RESOURCE MANAGEMENT TECHNIQUES L T P C
3 2 0 3
The students will be able to analyze the various dimensions in decision making for functional
areas of Management and make the students to apply Resource Management Techniques in the
real life situation.
OR – Introduction – Background – Models in OR – Applications – Scope in OR-LPP –
Formulation – Graphical Method and Simplex Method-Dualing in LPP – Primal and Dual – Game
Theory and Simulation
Trans Problem – Assignment Problem and TSP – Time Management-Network Analysis – CPM –
PERT – Crashing – Cost Control
Reference Books:
Reference Book:
1. Menakshi Raman, Prakash Singh – Business Communication-Oxford University Press
SEMESTER III
Introduction, Virtue, Morality, Ethics and Law, Business Ethics, Salient Ethical Values relevant to
Business viz. Law abidance, Truth, Honesty/ Sincerity, Justice, Rights and
Duties/Responsibilities, Obligations to Stakeholders and Care;-Conflicts and compromises among
ethical values; Need for Business Ethics and compatibility with Profits - Lawrence Kohlberg’s
theory Carl Gilligan’s theory, Impact of religion, society and family on Individual Ethics and
Business Ethics - Rights and Duties Theories, Virtue Theory of Ethics, Immanuel Kant’s
Categorical Imperatives, Indian Theories – Gita, Thirukkural, Mahatma Gandhi/Amartya Sen’s
teachings, Utilitarianism and integration with Ethical Principles -Corporate Governance-
(Perspectives, Malpractices, Codes of Ethics/Conduct, Regulations, Enforcement, Whistle-
blowing, CSR); Human Resource Management: Finance Management; Marketing; International
Business; Production and Projects, IT; Environmental ethics- Pollution and depletion of natural
resources- causes and control & sustainable development-Development of the Code & Initiating
Implementation, Promoting ‘Ethics’ culture, Enforcement-
Case studies:
Text Books
th
1. Manuel E.G. Velasquez, “ Business Ethics – Concepts & Cases” , 6 Edition, Prentice Hall of
India
Reference Books
1. Michael Harrington,“Is Capitalism Still Viable?., “Taking Sides: Clashing Views On
Controversial Issues In Business Ethics And Society, Lisa Newton, And Maureen Ford, 2nd
Edition (Guilford, Cn: Dushkin Publishing Group, Inc 1992)
2. Roberrt Soloman, “ The Myth Of The Profit Motive,” Ethics And Excellence (Oxford Up, 1992)
3. Roberrt Soloman, “ Macho Myths And Metaphors,” Ethics And Excellence (Oxford Up, 1992)
4. Albert Carr “Is Business Bluffing Ethical”?, Contemporary Issues In Nbusiness Ethics,
Joseph Desjardins, And John Mccall (Belmont, C.S: Wadsworth Publishing Company 1990)
5. William Evan, And R.Edward Freeman, “A Stakeholder Theory Of The Modern
Corporation:Kantian Capitalism.” Ethical Theory And Business, Eds. Tom Beauchamp, And
Norman Bowie (Englewood Cliffs, Nj: Prentice Hall, 1993)
6. William H. Shaw, “Business Ethics”, Thompson, 2002
7. David. J.Fritzche, “Business Ethics”
8. Peter Madsen and Jay. M. Shapitz, “Essentials of Business Ethics”
9. Ken Smith and Phil Johnson, “Business Ethics and Business Behaviour"
MBN603 QUALITY MANAGEMENT L T P C
2 1 0 2
The History and importance of Quality – Defining Quality – Quality as Management frame work-
Three levels of Quality – Quality and personal values – Quality in Manufacturing – Quality in
services – Quality in Health care – Quality in Education – Quality in Small Business and not for
profits, Quality in public sector. -Quality in practice: Ritz – Carlton hotel, Xerox, Toyota, Infosys,
BSNL.-The Demining Philosophy – Juran Philosophy – Cross by Philosophy – other Quality
Philosophers – Quality Management Awards and frame works – The Malcolm Baldrige National
Quality Award – International Quality Award programs – ISO 9000:2000 - Six Sigma-Quality in
practice: Six Sigma at Samsung, Motorola, Sundaram Clayton, Apollo Hospitals.-The Importance
of Customer Satisfaction and loyalty – Creating and identifying customers – Understanding
customers needs – Customer Relationship Management – Leadership for Quality – Strategic
Planning – 7 Management and planning tools – Leadership, strategy and Organizational
structure.-Quality Practice: Solar turbines, Amazon.com, Wall-marts, Reliance Industries.-
Process Management – Scope of Process Management - Product Design Processes – Designing
Process for Quality - Projects as value creation – Process control – Process Improvement – Self
Assessment Processes.
Quality Practice: Bringing Process Management to Education, TVS Group – General Motors –
IOC.
Statistical Thinking – Statistical Foundation – Tools for concept Development – Tools for Design
Optimization – Tools for Design verification – Basic and other tools for process improvement –
SPC Methodology – Control Charts for variable data and attributes.
Quality Practice: QFD to University, SPC to Pharma Company, Microsoft Industries.
Text book:
th
1. James R.Evans & William M.Lindsay “The Management and Control of Quality” 6 Edition,
Thomson Press, 2006.
Reference Books:
1. Dale H. Besterfield, Total Quality Management, Pearson Education 1st Edition
2. Bureau of IS Guidelines for ISO 9000 implementation.
3. Quality Management – Kanishka Bedi.
The students will be exposed to concepts of entrepreneurship and motivated to be self – styled
entrepreneur.-The objective of the course are to develop entrepreneurial skills and to focus the
Problems, prepare feasibility reports, various facilities services offered and prospects of small
business.-
Frame work for Entrepreneurship – What is Entrepreneurship – Dimensions of Entrepreneurship
– The New Entrepreneurs-Role of SSI/SMEs – Government policies and prospects - The
Environment for Entrepreneurship-Identification of Business opportunity – Formalities for setting
up of Business – Family Business – Problems in small Business -Financial Management –
Marketing Management – Production Management – Human resource Management -Elements of
Business plan – Critiquing the Business plan – Format and Presentation
Globalization – WTO Important Provisions & Agreements – International Trade & WTO – Trade
Liberalization & Imports: Industry wise Analysis – WTO, Intellectual Property Rights, & Industrial
Sector – Trips Agreements & Pharmaceutical Industry – WTO, Gats & Telecom Sector – Legal
Environment & Dispute Settlement Mechanism – Cultural Difference & Cross Cultural Factors –
Case Studies-
Foreign Directory Investment – Concepts, Theory - Determinants – Benefits – Economics
Reforms – Regional Trade Blocks – India’s Trade Policy - Case Study with East Asian Countries
– Case Studies-
Foreign Exchange Market – Exchange rate Theory – FEMA – Euro Vs Dollar – Currency Crisis in
developing countries - Case Studies-Global Strategic Management – Contractual Agreements –
Joint Venture – Turnkey Projects – Global Hex Model – Major Players in the International Market
– Staffing Policy in the Global Scenario - Case Studies -Structure & Trends in Foreign Trade –
Global Sun Rise Industry (Bio-Technology) – SWOT Analysis of various sectors – EXIM Policy –
Special Economic Zones – Case Studies
Reference Books:
Thomas L. Wheelen, J. Dravid Hunger & Hrish Rangarajan – Concepts in Strategic Management
& Business Policy – Pearsan Education
1. V.S.T. Rao & V. HariKrishan - Strategic Management – Text & cases – Excell books
Reference Books
1. Business Policy, Strategic Management, L.M. Prasad, Sultan Chand & Sons Publications,
2000.
2. J. Davidhunger & Thomas L. Wheeles – Strategic Management, Addison Wesley Longman –
th
6 edition, 2000.
3. Charles W.L. Hill & Garefn R. Jones , Strategic Management Theory – All India Publishers &
Distributors, Chennai.,1998.
4. Azhar Kazmi, Business & Strategic Management, Tata McGraw Hill, New Delhi, 1998.
5. Saloner, Shepard, Podolny, Strategic Management – John Wiley., 2001.
REFERENCES
1. Wilkinson & Bhandarkar: METHODOLOGY AND TECHNIQUES OF SOCIAL
RESEARCH.
2. Pauline Vyoung: SCIENTIFIC SOCIAL SURVEYS AND RESEARCH.
3. Panneerselvam, R., RESEARCH METHODOLOGY, Prentice Hall of India, New
Delhi, 2004.
4. CR Kothari, Research Methodology, New Age International.
5. K.V.Rao, Research methodology in commerce and management, Sterling Publishers,
1993.
6. Gupta.S.P. Statistical Methods, Sultan chand, 2001.
7. Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata
McGraw Hill.
8. Uma Sekaran, Research Methods for Business, Wiley Publications.
9. Green, Donald & Tull, Research for Marketing decisions, Prentice Hall of India
10. Brown, Marketing Research: A Structure for Decision making, Addison, Wesley
Publishing Company
11. Saunders- Research Methods for Business Students (Pearson Education, 3rd edition)
12. Beri- Marketing Research (Tata McGraw-Hill), 1993, 2nd ed.
13. David J. Luck and Ronald S. Ruben- Marketing Research (Prentice Hall of India),
1987, 7th ed.
14. Zikmund, Business Research Methods, 7th Ed, Thomson Learning.
To make the students Understand and use Business Application SoftwareUse of computer
packages is Finance – Marketing – Production – Personnel Management – Tally – SPSS – POM
– Purse- Ex –SAPM – Metastock – Statistica – Business Data Analysis
REFERENCE BOOKS
2.Namrata Agrawal,Financial Accounting using Tally 6.3, Dreamtech Press, New Delhi,2002
3.David Whigham, Business Data Analysis Using Excel, Oxford University Press, first Indian
Edition 2007.
MBNF 659 SECURITY ANALYSIS AND PORTFOLIO L T P C
MANAGEMENT
2 0 0 2
REFERENCE BOOKS
1. Donald E. Fischer & Ronald J. Jordon, Security analysis and portfolio Management,
Prentice Hall of India Private Ltd., New Delhi, 2000.
2. V.A. Avadhani- Security Analysis and portfolio management, Himalaya Publishing House,
1997.
3. Punithavathy Pandian- Security analysis and Portfolio management, Vikas publishing
House Pvt. Ltd., 2001
4. Port Folio Management – Dr. Dover – PHI Publishers
5. Security Analysis and Portfolio Management – Preeti Singh – Himalaya Publishers
6. Financial Markets – Dr. Gurusamy – Vikas Publishers.
To understand the product management function and its strategic role. To learn the issues
involved in the product management function through the cases and project.
Overview - Marketing planning process - marketing plan components - Defining competition
Category attractiveness analysis - factors influencing product and markets - Competitive analysis
- Differential advantage analysis - customer analysis
Market potential - methods of estimating market - sales forecasting - product strategy
Product modification - new products - marketing strategy decisions of pricing - advertising -
promotion - channel
Customer Relationship Management - Financial analysis for Product Management – Marketing
Metrics
Text Book:
Donald R. Lehmann and Russell S. Winer, “Product Management", Tata McGraw- Hill, 2005
MBNM 653 CONSUMER BEHAVIOUR L T P C
2 0 0 2
To understand the buyer’s behaviour better.
Consumer Behaviour and Marketing Strategy, nature and scope of Consumer Behaviour. Market
segmentation, Learning - nature, characteristics and types, Brand loyalty, Brand equity &
leverage. Learning theories - information processing & Involvement. Perception - Process,
interpretation, and marketing strategy, Elements, Perceptual organization and defense, consumer
imagery, perceived risk & how to handle the risk .
Motivation - Nature, strategies, theories and their relevance, Motivational research. Personality -
Psycho-analytical neo-Freudian and social approaches to personality. Understanding consumer
diversity, Brand personality, Role, and brand personification. Self-image, Vanity and consumer
behavior. Attitude formation & change - Sources of learning & influence on attitude formation,
Strategies of Attitude change, Relationship between behaviour & attitude. Life style profiles-
influences- self concept.
Social Class - Identification and CB application on various social classes, Family Decision Making
– consumption - related roles, Groups - types, Celebrities, Family, Socialization of family
members, Function of family, , Family life cycle. Influence of reference groups – Friendship&
Workgroup, Culture- Nature - Characteristics - Measurement, Sub-cultures, Cross culture.
Opinion leadership & process, Dynamics, motivation and opinion leadership, Need, Measurement
and corporate strategy of opinion leadership, models and role relationship, Profile of opinion
leader, OL and firm’s marketing strategy, Innovation, Characteristics, Types, Profile of consumer
innovator, Diffusion of innovation, Adoption process. Personal influence.
Consumer decision-making process: Reutilized response, limited and extensive problem
Solving behavior. Different buying situations- programmed and non-programmed buying
occasions, Howard-Sheth, Engell, Kollat-blackwell and Nicosia models of consumer decision-
making. Impact of communication process on developing persuasive strategies Consumer gifting
behavior. Relationship marketing. Online buyer behaviour- characteristics-difficulties and
challenges. Advent of consumer protection movements- consumerism- laws on consumer rights.
References:
1. Schiffman.L.G. & Kanak.L.L., Consumer Behaviour, PHI/Pearson.
2. Engel, Roger & Blackwell, Consumer Behaviour.
3. Loudon & Della Bitta : Consumer Behaviour , TMH
4. Henry Assael : Consumer Behaviour & Marketing Action, Thomson Learning.
Objectives:
This course will help the student to get exposure on Industrial Relations. Understand the relations
ship between the employee, employer, union and government.--Industrial Revolution – IR
Concept, Importance & Scope – Factors affecting IR – Approaches to IR – IR Policy Pre
Independence & Post Independence – ILO - Changing Scenario of Industrial unrest – Case
Studies-Trade Union Movement in India – Aim, objectives, structure and governing of trade
unions - Theories of trade unionism - Disputes – Impact – Causes – Strikes – lockouts -layout –
Prevention - Industrial harmony - Government Machinery – Conciliation –Arbitration –
Adjudication - Grievance procedure – Case Study-Labour Welfare works – concepts, need,
importance, scope & Features – Approaches to Labour Welfare – Worker’s Education – Concept,
Objectives – Workers Education in India – Levels of Workers Education – Workers Training –
Case Studies-Collective Bargaining – Concept, Features, Importance – Principles of Collective
Bargaining – Forms of Collective Bargaining – Process of Negotiation during Bargaining -
Worker’s Participation in Management – Concept, Objective – Forms of participation – Levels of
participation – Functions of Joint Council – Condition necessary for effective working – Case
Studies
Text Books
1. Dynamics of Industrial Relations, Memoria, Memoria & Gankar, Himalaya Publishing
House
2. Industrial Relations in India, Ratan Sen, MacMillan
3. Industrial Relations Emerging Paradigms, B.D.Singh, Excel Books
2 0 0 2
Objective:
To understand about the services marketing and its growing importance in the
competitive environment-Services characteristics and categories – Trends in services
marketing – Consumer behaviour-Marketing mix elements for services – Segmentation –
Product- Promotion- Price - Distribution- role of people in services marketing-Physical
evidence of a service – Service quality – Measurement – Control – Demand - supply
management-Marketing Research in services marketing – Marketing effort - Service Tax
1. Vaiarie A Zeithaml, Ajay Pandit and others,” Services Marketing”,Mc Garw Hill Special
Indian Edition, 4th Edition, 2008.
This course will help the student to get exposure on how companies use training
to equip employees for a certain task and acquire knowledge to do the task.-Concepts of
training & development – training, education and development – Learning principles –
Objective, Structure and functions of training department – Training purpose – Benefits
of training-Training & Development Policy – Training Process / Steps – Training Need
Analysis (TNA) – Methods of TNA – Organizational analysis and Individual analysis –
Selection of trainees – Selection of Trainer – Skills & Qualities required for a trainer –
Selection of Training Place – Training Time – Preparing Training Budget - Creating
appropriate training environment – Case Study-Techniques of training – On the job
training (OJT) – Off the job training – Induction – Refresher Course – On the job training
methods – Job Rotation – Internship training – Apprenticeship – Vestibule School –
Coaching – Job Instruction training – Committee Assignment – Off the job training
methods – Lecture – Conference & Discussion – Case Study – Role Play – Programme
Instruction – T Group Training – Relative merits and limitations of methods –
Mentorship Training - Case Study-.
Reference Books:
Meaning and types of factoring – importance factoring in India – factors for the
growth of factoring in India - Forfaiting – theoretical concepts – difference
between forfaiting and cross border factoring – modus operandi – parties to
forfeiting – pros and cons
HOUSING FINANCE:
CREDIT RATING:
Reference:
REFERENCE BOOKS
th
1. I.M. Pandey- Financial Management, Vikas publishing House Pvt. Ltd. 8 Edition, 1999.
2. Prasanna Chandra- Financial management, theory and practice, Tata Mcgraw Hill publishing
company Ltd, 5th edition, 2001.
3. Aswat Damodaran- Corporate Finance theory and Practice, John Wiley & sons, 2000.
4. James C. Vanhorne- Financial management and policy, pearson education asia ( Low priced
edition ), 12th edition, 2002.
5. Khan and Jain – basic Financial management & practice, Tata Mcgraw Hill publishing
company ltd. , 5th edition, 2001.
Objective:
To understand the various Financial Institutions and Markets.
Structure of Financial system-Equilibrium of Financial markets-Theories of the impact of financial
development and its process-Indian financial system-Indian financial system at present-
Indicators and financial development-Structure of Financial Institutions- central Bank policies-
Financial sector reforms-Need and objectives-Major reforms.
Reserve Bank of India-Functions, Role of RBI – Monetary policy of RBI, Monetary control-Recent
policy development- securities and Exchange Board of India (SEBI)- Companies Act,1956-
Security contracts (Regulations) Act,1956-SEBI’S functions- Highlights of SEBI’s performance.
Commercial Banks-Co-Operative banks-Non banking Financial intermediaries and Statutory
financial organizations, small savings-provident funds-pension funds-insurance companies-An
overview of LIC, GIC and other private Insurance companies, NBFCs –An overview upto 1995-96
and present position of NBFCs, Regulations of NBSCs – Types of NBF’s – Public Deposits- Non-
Banking Statutory Financial Organizations.
Call Money Market-Treasury Bills Market-Commercial Bills Market-Certificate of Deposits-The
discount Market-Market for Financial Guarantees – Government (Gilt-Edged) Securities market –
Industrial securities market- An introduction of futures, options and forward market.
Foreign Exchange Market – International capital flow – Uses and determinants of Foreign Capital
– Forms of Foreign capital- International Financial instruments- Foreign capital flow in India –
Recent Developments in Foreign capital inflows – Foreign Exchange Market, Interest Rates-
Level and structure of Interest rates – Interest rate in India.
Reference Books:
1. L.M.Bhole “Financial Institution and Markets” Structure, Growth, and Innovation, TATA
th
McGraw Hill 4 Edition-2008.
2. Meir Kohn “Financial Institutions and Markets“, Oxford, 2nd Edition-2007
MBN M657 SALES MANAGEMENT L T P C
3 0 0 2
TEXT BOOK:
REFERENCES BOOK:
1. Ramneek Kapoor , Fundamentals of Sales Management , Macmillan
2. Inagram , LaForge, Avila,Schwepker Jr.,Williams , Sales Management , Thomson
MBNO 689 LOGISTICS AND SUPPLY CHAIN
MANAGEMENT
Objectives:
To understand on the scope and need of Software Engineering and project Management W.r.t. special
reference.
Introduction to Software Engineering – Changing nature of software – software Myths – Generic view
of process – Capability Maturity Model Integration – Process Patterns and Assessment – Process Models –
Process Technology – Waterfall Model – Incremental Model – Evolutionary Models – Specialized Process
Models – Unified Process – Agile Process – Agile Process Models-
Software Engineering Practice – Communication Practices – Planning Practices – Modeling Practices –
Construction Practice – Deployment – System Engineering – Modeling – Simulation – Business Process
Engineering – Product Engineering – System Modeling – Requirement Engineering Tasks – Initiating the
Requirements Engineering Process – Eliciting Requirements – Developing Use-Cases – Building the
Analysis Model – Negotiating Requirements – Validating Requirements-
Design Engineering – Design Process and Design Quality – Design Concepts – Design Model – Pattern-
Based Software Design – Testing Strategies – A Strategic Approach to Software Testing – Strategic Issues
– Test Strategies for Object Oriented Software – Validation Testing – System Testing – The Art of
Debugging -Web Engineering – Web App Engineering Layers – Web Engineering Process – Web
Engineering Best Practices – Design for Web Apps – Design Issues for Web Engineering – Web E Design
Pyramid – Interface Design – Aesthetic Design – Content Design – Architecture Design – Navigation
Design – Component Level Design – Hypermedia Design Patterns – OOHDM – Design Metrics for Web
Apps-Project Management – Management Spectrum – The People – The Product – The Process – The
Project – W5HH Principle – Critical Practices – Component Based Development – CBSE Process –
Domain Engineering – Component Based Development – Classifying and Retrieving Components –
Economics of CBSE – Reengineering – Business Process Reengineering – Software Reengineering –
Reverse Engineering – Restructuring – Forward Engineering – The Economics of Reengineering .
Text Books:
1. Roger S. Pressman, Software Engineering: A Practitioner’s Approach, Sixth Edition, McGraw – Hill
MBNO 685 PRODUCTION PLANNING AND CONTROL L T P C
2 0 0 2
OBJECTIVE:
To enable the students to understand the principles, practices and applications in
production planning and control-Principles, Flow pattern- Types of layout- Facilities
location- Single facility layout problem-- Facilities layout in manufacturing- Modular
design concept-Basic steps in forecasting- Simple average methods- Moving
averages- Exponential smoothing- Trend and seasonality method- Box- Jenkins
method- Auto correlation, Auto regressive models (AR), Moving average models
Capacity- Measuring capacity- Load- Planned Load- Unplanned load- Capacity
management- Capacity control- Capacity planning- Capacity requirement
planning (CPP) - Inputs to CPP-- CRP output, Benefits and Drawbacks of CRP-
Types of Manufacturing Scheduling- Single machine sequencing- Inputs-Output
control-- Forward and Backward scheduling- Techniques for sequencing- Optimized
production –Technology-Quality characteristics- Quality Assurance-Quality and
Reliability- Quality improvement- Management of Quality- Master Production-
Scheduling(MPS) – Gantt chart- Production-Planning for repetitive manufacturing-
for Process Industries (PP-PI).
TEXT BOOK:
PRODUCTION PLANNING AND CONTROL, Text and cases by S.K.MUKHOPADHYAY,
2ND EDITION PHI
REFERENCES:
1: Holt, Charles C, Franco Modgiliani, John F Muth, and Herbert
A.Simon, 1998, Planning Production Inventories and Workforce, Prentice
Hall Inc, New Jersey.
2: Orlicky, Joseph.G, Material Requirement planning, New way of life in
Production Inventory Management, McGraw-Hill, New York, 1975.
MBNS 681 DATABASE MANAGEMENT SYSTEM L T P C
2 0 0 2
Objectives:
TEXT BOOKS
Book: Rakesh Mohan Joshi, “International Marketing”, Oxford University Press, 2005
Objective:
To make the students understand the organizational need, benefits and process of creating long
term value for individual customers, create awareness about formulation and implementation of
CRM and to e-CRM and various CRM packages-The concept of CRM – Strategic imperatives –
Conceptual foundations of CRM – Building customer relationship-Economics of CRM – CRM in
B-C markets – CRM in B – B market-Components of e CRM – Product offerings in the CRM
market space – contact centers for CRM-The CRM Road Map – Operational issues in
implementing CRM
Book:
Shainesh, G and Jagdish N, Sheth “Customer Relationship Management”, Macmillan, 2006
2 0 0 2
Objective:
To train the students in how to valuate business.
Framework for business analysis and valuation using financial statements – From financial
statement to business analysis – Case the role of capital market intermediaries in the Dot-Com
Crash of 2000-Strategy analysis – Overview of Accounting analysis – Implementing accounting
analysis – Case – Financial analysis – case-Prospective analysis – Forecasting – Valuation
theory and concepts Case – Valuation implementation – case-Business analysis and valuation
Applications – Equity – case – Credit analysis and distress prediction – case-Mergers and
Acquisitions – Corporate financing policies – communication and Governance-
Book:
Krishna G. Palepu, Paul M. Healy, and Victor L. Bernard, “Business Analysis and Valuation “Text
and cases. Thomson Learning 2007.
Objectives:
To equip the students with necessary strategic knowledge and skills received to evaluate
discussions or capital restructuring, merges and acquisitions- Sale of existing assets and making
discussions on complex investment opportunities and managing risk-Financial planning-
Analyzing Financial Performance – Approaches to Financial Planning – Short-term Financial
Planning-Strategic Alliances-Ownership Restructuring- Leveraged Buyouts- Sell Offs- Leveraged
Recapitalizations- Distress Restructuring-Merges & Acquisitions- Financial Frame Work- Merger
as a Capital Budgeting Decision- Legal and Tax Aspects- Post Merger Integration Issue,
Acquisition/Take over Codes- Techniques – Defensive Strategies- Cross Boarder Deals-
Corporate Sickness- The Magnitude- Different interpretation of Sickness- Causes- Turnaround-
Turnaround Types-Basic Approaches- Surgical Vs.Human – Phases in Turnaround Management-
Strategy and Cost Management- Strategy Formulation and Cost System Design- Alternate
Strategies- Objectives of Cost Management Systems- Broken Cost System-Causes and
Remedies- Cost of Quality- Activity Based Costing principles-Target Costing.
Reference:
Objective:
To expose students to the emerging area of retailing. Understand the issues - opportunities -and
problems-Retailing role – relevance and trends – Retail Organizations – Retail in India- Retail
location strategy – Merchandising - Product - merchandise -Management - Retail space
management-= Retail pricing- Retail Promotion strategy – Relationship Marketing – seminars and
projects.
Book: Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, “Retail Management”, Oxford University
Press, 2005
Objectives:
Text Books:
Building measuring and managing Brand equity
Kevin lane Keller, Second Edison, Prentice hall of India
Reference Book:
Brand Management text and cases - W.Mathur, Macmillan India
2 0 0 2
Objective:
To understand marketing from the strategic point of viewpoint.
Overview – Marketing Strategy – Perspective – Orientation – Planning – Where are we?
Environmental analysis – external – internal – strategic fit – market information – intelligence-
Strategic marketing decisions and choices - - Porter’s generic competitive strategies –
competitive position - Segmentation – targeting – positioning strategies – Relationship strategies-
Product innovation and development strategies – Branding strategies – Service marketing
strategies Unit IV: Pricing and distribution strategies – Marketing communication strategies – E –
marketing strategies-Strategy implementation and control - Social marketing and corporate social
responsibility.
Book:
Douglas West. John Ford, and Essam Ibrahim,” Strategic Marketing”, Oxford Press, 2006.
BOOKS
1. Training Creative Thinking - Davis Gary and Scott New York Pub, Lifelong
Creativity – Pradip N 2.Khandwalla Tata Mc Graw Hill, Managing creativity For
Corporate Excellence – N Rastrgi Mac Millan, Lateral Thinking – Edward de Bono
Penguin Pub, innovation and Entrepreneurship- Druker,Peter.
This course will help the student to get exposure on how global business realize the huge
potential they can tap in the developing nation. IHRM is emerging as a crucial factor since
organizations are run by people-International Human Resource Management – Concept, Nature,
Scope – Difference between IHRM & Domestic HRM – Developing IHRM strategies – Case
Studies -Globalization & HRM – Stages in Internationalization of Business – IHRM Approaches –
Cross Cultural Implications – Culture and Organization Performance – Case Studies -Staffing of
Multi Nationals – Planning, Recruitment & Selection – Trends in International Staffing – Training
& Development – Training Strategies – Expatriate Training – Cross Cultural Training – Trends in
Training for Competitive Advantage – Case Studies -International Business Structure – Types of
Multi national Structure – Performance Management in International Organizations – Variables
influences performance of expatriate – International Compensation management – Variables
influences Compensation – issues in compensation – Case Studies-Repatriation – Concept –
Benefits from Returnes – Challenges of Re-entry – Repatriation process – Managing Repatriation
– International Industrial Relations – Nature & Approach – Case Studies
Text Books
1. International HRM, K.Aswathappa& Sadhna Desh, Tata McGraw Hill
2. International HRM, S.C. Gupta, Mac Millan
3. International HRM, Peter J. Dowling, Denice E.Welch, Thomson Leaning
Objectives:
To enable the students to understand the technology of Business.
Text Books
Bharat Bhasker, Electronic Commerce: Framework, Technologies and Applications, The Tata
McGraw Hill Publishing Company Limited, New Delhi, Second Edition, 2006
OBJECTIVE:
To enable the students to understand the principles, practices and applications in World-Class
Manufacturing.
The emergence of Information age – Business Challenges of the information age – Operating
Environment of Information age business – Globalization and international business – India’s
global competitiveness and Manufacturing Excellence – World class manufacturing and
Information age competition – Manufacturing Challenges of the Information age – Time based
knowledge – Managing Knowledge – Problems in the manufacturing Industry-Manufacturing
excellence and competitiveness – World class manufacturing- the need and how to achieve the
same– The philosophy of world class manufacturing – The practices of world class manufacturing
– Quality in world class manufacturing-Overview of systems and tools – Information management
tools – Material processing and handling tools – An assessment manufacturing systems and
tools-Competitiveness of Indian Manufacturing – Manufacturing performance and planned
strategies of Indian manufacturing firms – Manufacturing objectives and strategy – Manufacturing
management practices – IT infrastructure and practices – The manufacturing strategic Intent
framework – Manufacturing Applications – Manufacturing strategy, World class status and IT
use.- overview of India’s status-Business Strategy and global competitiveness – Generic
manufacturing strategies for the information age – Developing strategic thinking in manufacturing
– Issues in strategic planning for world class manufacturing – Implementing the world class
manufacturing plan – Need for performance measurement – Human resource dimensions in
world class manufacturing – Manufacturing strategy - Futile search for an elusive link – The
manufacturing strategic intent classification.
TEXT BOOK
World Class Manufacturing – A Strategic Perspective – B .C .Sahay, KBC Saxena and Ashish
Kumar, I edition, 2007 – McMillan India ltd,2000. Reprinted 2006.
REFERENCES
The competitive Advantage of Nations, Porter M.E , Free Press, New York 1990.
America’s best: Industry Week’s guide to world class manufacturing plants, John Wiley, Kinni,
T.B, New York 1996.
Objectives:
This course focuses on collecting, organizing and using data as an aid to making managerial
decisions. Topics includes advanced regression analysis, analysis of time series, Forecasting,
clustering, neural networks, relational data base Management
Systems, data mining, Decision support system and data ware housing-Overview of Business
Intelligence, components of Business Intelligence, dataware housing, data mining, how is
business intelligence different from information, algorithms, mind-set required for a business
analytics profession-Concepts of data warehousing, online analytical processing, organizing for
data ware housing, Multidimensional analysis, Pivot tables-applications., E-T-L (Extract,
Transform, Load) concepts- Difference between data ware housing and data mining, algorithms
for data mining, advanced regression analysis, classification and prediction, logistic regression,
discriminant analysis, classification and regression trees, conjoint analysis and cluster analysis-
Decision Support system, Model base, Neural Networks, Support vector methods, Vector
methods, Web mining and text mining-Applications of Business Intelligence in Marketing,
Finance, HR, Customer relationship management, E-CRM
Reference books:
1. Data mining – a tutorial based primer- Richard j.Roiger, Michael W.Geatz, Pearson
Education
2. Managing strategic Intelligence Techniques and Technologies-MarkXU
3. Data mining- Concepts and Techniques-Jiawei Han, Micheline Kamber.
MBN M662 LOGISTICS AND SUPPLY CHAIN MANAGEMENT L T P C
2 0 0 2
To enable the students to understand the principles, practices and application in Logistics and
supply Chain Management-Importance and Scope of Supply chain, Supply Chain Strategies,
Drivers of Supply Chain, Examples of Supply Chains and integrated view of Supply chains-
Managing Supply & Demand, Significance of Forecasting, Aggregate Planning Strategies,
Inventory Models, Safety Inventory, procurement & Outsourcing Strategies, SRM and Strategic
Sourcing-Various Distribution Models, Warehouses as Integrators in Supply Chain, Distribution
Network Planning, Modes of Transportation, Design Options for a Transportation network-
Pervasiveness of Information Technology in Supply Chain Management – ERP, RFID, GPS, E-
Procurement. Frame work for strategic alliances – 3 PL / 4 PL, performance Metrics in Supply
Chain, risk management, CRM-The Frame work and four driving forces of Globalization, Risk
management in Global Logistics, Containerization, Export-Import procedures in detail.
Text Books and Reference Books List - Fine, and to be retained as such.
1. David Taylor and David Brunt, Manufacturing Operations and supply Chain Management,
Vikas Thomson Learning, 2001.
2. Philippe –Pierre Dornier, Global Operations & Logistics, John Wiley & Sons Inc. New York,
2002.
3. Monezka / Trend/ Handfield, purchasing and Supply Chain Management, Thomson South-
Western College Publishing, 2000.
4. B.S.Sahay, Supply Chain Management for Global Competitiveness, Macmillan India Ltd.,
Delhi 2000.
5. David Hutchins, Just in time, Jaico Publishing House, Mumbai 2001.
6. David Simchi – Levi & Philip Kaminsk, Designing and managing the supply Chain, Mc Graw
Hill Companies Inc, 2000.
7. Donald J.Bowersox & David J.Closs, Logistical Management, Tata Mc Graw Hill Editions,
New Delhi,2000.
8. Jermy F.Shapiro, Modeling and Supply Chain, Thomson Learning, 2001.
9. Martin Christopher, Logistics and Supply Chain Management, Financial Times Management,
2000.
MBNF 662 MICRO FINANCE L T P C
2 0 0 2
Objectives:
To enable the students to understand the principles, practices and application in Micro
Finance-Micro finance: Introduction: Evolution: Impact and Importance: Micro Financial
Services: Steps Initiated in Development of Micro finance: Role of Regulatory body in
Micro finance-Rural
Credit system: Self Help groups (SHG): What is SHG:
Features of SHG: Objectvity of SHG: Role of SHG in Micro finance: Self
Help group promoting institutions (SHPI): Formation of SHG: Credit
Linkage-Micro Finance Services: Weaker Sections: SHG-Bank Linkage:
Banks and Financial Intermediaries: SHG-Thrift, credit, and Other
Financial Services: Formation and development of Micro Services-
Micro Finance Institutions: Role of MFI in developing Micro Finance:
Enhancing Institutional Finance: Micro Finance and Rural
Development: Micro Credit Institutions: Non Government
Organization (NGO)-Prospects of Micro Finance: RBI Role in
Regulating: Bank’s Role in Micro Finance: Growth of Micro Finance:
Development of Micro Finance: Credit Plans: Credit Schemes: social
Banking.
BOOK REFERENCE:
Reference Books:
1.BahtiaR.L.,”The Executive Track: An action plan for Self development”, Wheeler Publishing,
New Delhi,1996.
2.Chakaravarthy S.K.,”Human Values for Managers,” Wheeler Publishing, New Delhi,1996.
3.Frances A.Clark,”Total Career Management”, Mc Graw Hill/ Henley Management Series,1995.
4.Jeff Davidson,” Managing Stress”, Prentice Hall of India, New Delhi,1996.
Objective:
To expose students to industrial Markets.
Purpose: To train students to apply the theories of Industrial Marketing-A Business Marketing
perspective-The industrial market-perspective on the Organisation buyer-Dimensions of
Organisation buying-Organisational Buying Behaviour-Business Marketing intelligence-
Segmenting the Organisational market-Organisational -Demand Analysis-Measuring Market
Potential and sales Forecasting-Business Marketing Planning-Strategic perspective-Managing
the Business Product Line-Business- Marketing Channels-Business Pricing Function-Advertising
- Sales Promotion -Personal Selling Function Controlling industrial marketing strategy-Managing
your customer service/sales profile-choosing your CRM Strategy-Tools for capturing customer
information-Managing Relationships through conflict.
Reference Books:
1.Anderson,Customer Relationship Management, Tata Mc Graw Hill.
2.Daragh O-Reilly and Julian J Gibas, Building Buyer Relationships, Macmillion India Ltd.
3.Michael D Hutt and Speech T.V. Industrial Marketing Management, The Dryden Press.
4.Robert Dwyer F, Business Marketing, Mc Graw Hill
5.Robert & Reeder, Edward G.Brierty and Betty H.Reeder, Industrial Marketing: Analysis planning
and control-Prentice Hall of India Ltd.
Objective:
To understand the roles, fundamental activities and rules and regulations of banking-Modern Day
Banking in India-Reforms in Banking System-Autonomy for Commercial Banks- Best practiced
code-Corporate governance in Banks-Universal Banking- Narrow Banking-Private sector Bank
Guidelines-Know your customer- Anti money Laundering-Role of Banks-Financial intermediary-
Constituent of Payment system-Financial service provider-Banking of Business Mathematics-
Money Market Operations-Reserve Requirements-Profitability of Banks-RBI Act 1934- RBI
Functions-Banking Regulation Act 1949-Negotiable Instrument Act-Important Sections of NI Act-
Collection of Cheques- Dishonour of Cheques-Remittance-Demand Draft-Banker Customer
Relationship- Bankers Obligations-Right of Appropriation-Different types of customers-Indian
Committee-Chore Committee-Credit Risk Management-Corporate Debt Restructuring-Book
principles of Lending-Various types of Capitals-Fixed Capital-Working Capital-Non-fund based
facilities-Letter of Credit-Guarantee UCPDC-Pledge-Mortgage-Hypothecation-Types of Charges-
Predential norms-Asset Classification-Income Recognition-Provisioning Asset-Liability
Management-Capital dequacy in Banks-Based-I-Based-II-Basic of Derivatives-Camels rating of
Banks-Credit Risk-Market Risk-Operational Risk-Banking Ombudsman Scheme-Customer
Protection Act-SARFAESI Act 2002.
Book Reference:
1.Commercial Banking and Monetary Policy, By Partha Roy
2.Hand Book of Banking Information, By N.S.Toor.
3. Digest for Nationalised Banks, By G.Subramanian.
MBN O683 PROJECT MANAGEMENT L T P C
3 0 0 3
Objectives:
Text Book:
1.Samuel J.Mantel JR., Jack R.Meredith, Project Management, Wiley India, Edition 2006.
2.James P.Clemats and Jack GIGO, Effective Project Management, Thomas South- Western.
Reference Book:
1.Larry Richman-Project Management step by step, PHI New Delhi,2008.
2.Santakki.V.C., Project Management, Himalaya Publishing House,2006.
3.Bhanesh M.Patel, Project Management, Vikash Publishing House Pvt Ltd, 2008.
MBNH HUMAN PSYSHOLOGY L T P C
664 2 2 0 3
Concept and definition of psychology . Nature and Scope. Branches of psychology. Application of
psychology to society and social problems. Characteristics of psychological studies, observation .
Survey method, Clinical and case study method. Experiomental method. Application of the
method. Measures of central tendency and dispersion. Correlation, Levels of measurement.
Reliability and validity. Application in test constrction.
Structure of neuron, nerve impulses, synapse and neurotransmitters. Central and peripheral
nervous system-structure and neural control of behaviour. Hemispheric spectalisation. Endocrine
system and hormonal control of behaviour. Application of hemispheric knowledge to diagnostic
purposes. Individual Differences: Heredity and environment. Life span development tasks.
Sensitive or critical periods of development in human life cycle and its application. Preceptual
process. Es. Perceputal organization. Perception of form, colour, depth and time. Perceptual
readiness and constancy. Role of motivation, social and cultural factors in perception.
Application of knowledge of perception to skill development (e.g.for certain jobs like that of
driving, airline pilots etc.)
Classical conditioning and operant conditioning. Modeling and observational learning. Transfer of
training. Learing and motivation. Application of the above to the improvement of academic
performanve in education. Physiological basis of memory. Memory and forgetting. Measurement
of memory (Recall, Recognition,Relearning).Short term and memory . Theores of forgetting
(Decay and Interference theories and Repressive forgetting). Application of Mnermonic devices
etc, to improving memory. Concept of formation. Nature and development of thinking. Language
and thought and acquisition of language, Problem solving. Creative thinking and its applications.
Definition and concept. Theories and models of Intelligence. Measurement of intelligence and
aptitude. Exceptional intelligence. Mental retardation.Concepts of multiple, emotional and
artificial intelligence and their application. Definition and concept of instinct, needs, drives and
motives. Theories of motivation aned their application (drive reduction theory, Maslow’s
motivational hierarchy). Social motivation: Achievmentm power , affiliation motives and influence
of early experiences. Physiological basis of emotion. Theories of emotion (James-Lange and
cannon-Brand theories, cognitive physiological theory). Concepts and Definition of personality.
Sutdy of personality(Trait, type and eclectic approaches) Development of personality (Freud,
Erikson, Biological and socio-cultural determinants).Measurement of Personality (Projective tests,
pencil-paper tests). Application of personality profiles in fitting a person to a job.
Concept and definition. Factors affecting adjustment (frustration and confliec).Sources of stress
and reactions to stress. Coping with stress.Application of stress management techniques. Socio-
cultural factors and behaviour. Development of attitudes, stereotypes and prejudice,
Measurement of Attidutes(Thurstone, Likert attitude scale and Bogardus Social Distance scale ).
Strategies for reducing prejudice and changing attitude. Person perception, implicit personality
theory and integrating impressions. Application of person perception to impression
management.Health and mental health (Yoga, meditation and relaxation therapies).
Education(Programmed through group cohesiveness and leadership). Industry (Assessment
centre approach in selection, recruitment and training ). Environment (man-nature interation,
personal space concept, pollution reduction) Information technology (Application to commercial,
educational and health areas).
REFERENCES:
Purpose
This course will help the student to get exposure on Industrial Law. Understand the
relations ship between the employee, employer, union and government and to have
awareness of various industrial laws relating to employees.
Industrial Legislations
1. Factories Act, 1948
2. Industrial Dispute Act, 1947
3. Industrial Employment (Standing Order) Act, 1946
4. Employee Provident Fund & Miscellaneous Act, 1952
5. Trade Union Act, 1926
6. Payment of Wages Act, 1936
7. Minimum Wages Act, 1948
8. Employee State Insurance Act, 1948
9. Payment of Bonus Act, 1965
10. Payment of Gratuity Act, 1972
11. Workmen Compensation Act, 1923
12. Maternity Benefit Act, 1961
13. The Apprentice Act, 1961
Text Books
3 0 0 3
RISK MANAGEMENT:
Risk- Uncertainty- Peril- Hazard- Subjective risk- Acceptable risk versus Unacceptable
risk-Classification of risk- Classification of Pure risk- The cost of risk-Degree of risk-Meaning-
Scope & Objective of Risk Management- Personal risk management- Corporate risk
management-Risk Management Process- The Administration of Risk Management Process-
influencing factors- constrains-monitoring & review-Risk Identification- Perception of risk-
Operative cause/perils- Safety Audit-Risk Evaluation - Presentation of Data- Probability
Concepts- Risk and Law of large number-Risk Control- Risk avoidance- Risk reduction-
Classifications- Evaluation of risk reduction measures-Risk Financing- Retention-Determination of
retention levels- Captive Insurer- Self Insurance- Risk retention group.
Transfer-Non-insurance transfer- Insurance.
Insurance- Definition- Purpose & need of Insurance- Insurance as risk transfer & risk
sharing mechanism-Benefits & Cost of insurance to society-Types of insurance business-
Insurance as contract- Essential elements- Fundamental principles of insurance- Utmost good
faith-Insurable Interest, Indemnity & its corollaries- Proximate cause-Co-insurance- Condition of
Average-Insurance documents- Proposal form, Cover note, Certificate of Insurance,
Endorsement, Renewal Notice- Claim form- Survey Report-Basic parts- Clause- Warranties-
Condition- Exclusion- Riders- Deductibles-Types of Insurer, Insurance Intermediaries, Distribution
system in insurance industry, Important activities of an insurance company, Typical operational
structure of an Insurance Company, Role of Actuarial Profession-Legislative & Regulative
matters- Aim, Objective & Areas of regulation, Insurance Act 1938, IRDA Act 1999-GIBNA 1972-
LIC Act 1956- Consumer Protection Act 1986- Insurance Ombudsman- Role of T. A. C. -Contract
Act 1872-Malhotra Committee- Insurance Advisory Committee.
Reference books:
1. Principles of Risk Management & Insurance – George E. Rejda.
2. Risk Management & Insurance- Scott Harington.
3. Risk Management & Insurance- C. Arthur Williams.
4. Enterprise Risk Management: ICFAI Publishers
Reference Books:
1. Rajneesh Agraval & Bharat Bhashan Tiwari "Data Communication & Computer Networks",
Vikas Publishing House Pvt Ltd, 2007 Edition
2. Dietor Gollmann," Computer Security", Willey India, Second Edition (2008)
3. Michael E. Whitman and Herbert J. Mattoro, "Principles of Information Security",
Thomson Course technology, second edition (2007)
PURPOSE
To understand money markets and different financial services.
The students will be able to know about money market functions, role of SEBI, Mutual funds,
Factoring, Credit cards and Ratings, Leasing , Hire purchasing and Venture capital.
Merchant Banking - Origin, Growth, Scope, Functions,
Institutional Structure-Legal and Regulatory frame work-relevant provisions of Companies Act ,
SEBI guidelines
Activities requiring SEBI registration and activities requiring no registration-categories of
Merchant Banker-Relations with Stock Exchanges – SEBI – Regulations.
REFERENCE BOOKS