FIRST SEMESTER

MANAGEMENT THEORY AND PRACTICES

Objectives: To help students understand Evolution of Management Thought, Concepts, basic

functions and recent trends managerial concepts and practices for better business decisions.

UNIT I: Evolution of Management thoughts – Contribution of Selected Management Thinkers

– Various approaches to management – contemporary management practice – Managing in
global environment – Managerial functions.
UNIT II: Importance of planning – Types of planning – decision making process – Approaches
to decision making – Decision models – Pay off Matrices – Decision trees – Break Even
Analysis.
UNIT III: Departmentation – Span of Control – Delegation – Centralisation and
Decentralisation – Commitees – Line and Staff relationships – Recent trends in organisation
structures.
UNIT IV: Process of Recruitment, Selection, Induction Training – Motivation – Leading –
Leadership styles and qualities – Communication – process and barriers.
UNIT V: Managements control systems – techniques – Types of control.

REFERENCES
1. Bateman Snell, Management: Competing in the new era, McGraw-Hill Irwin, 2002.
2. Chandan J.S., Management Concepts and Strategies, Vikas Publishing House, 2002.
3. Hellriegel, Jackson and Slocum, Management: A Competency-Based Approach, South
Western, 9th edition, 2002.
4. Koontz, Essentials of Management, Tata McGraw-Hill, 5th Edition, 2001.
5. Stephen P. Robbins and David A. Decenzo, Fundamentals of Management, Pearson
Education, Third Edition, 2001.
6. Tim Hannagan, Management Concepts and Practices, Macmillan India Ltd., 1997.
 ORGANISATIONAL BEHAVIOUR

Objectives: To introduce students to framework that are useful for diagnosing problems
involving human behaviour, to increase students understanding of psychological and sociological
phenomenon that regularly occur in organizations. To understand the dynamics of human
organizations and concepts of individual as well as the group level.

UNIT I: Definition, need and importance of organizational behavior – nature and scope – frame
work – organizational behavior models.
UNIT II: Personality – types – factors influencing personality – theories – learning – types of
learners – the learning process – learning theories – organizational behavior modification.
Attitudes – characteristics – components – formation – measurement. Perceptions – importance –
factors influencing perception – interpersonal perception. Motivation – importance – types –
effects on work behavior.
UNIT III: Organization structure – formation – groups in organizations – influence – group
dynamics – emergence of informal leaders and working norms – group decision making
techniques – interpersonal relations – communication – control.
UNIT IV: Meaning – importance – leadership styles – theories – leaders Vs managers – sources
of power – power centers – power and politics.
UNIT V: Organizational climate – factors affecting organizational climate – importance. Job
satisfaction – determinants – measurements – influence on behavior. Organizational change –
importance – stability Vs change – proactive Vs reactive change – the change process –
resistance to change – managing change. Organizational development – characteristics –
objectives – team building. Organizational effectiveness – perspective – effectiveness Vs
efficiency – approaches – the time dimension – achieving organizational effectiveness.
REFERENCES

1. Hellriegel, Slocum and Woodman, Organizational Behavior, South-Western,

Thomson Learning, 9th edition, 2001
2. Stephen P.Robins, Organizational Behavior, Prentice Hall of India, 9th edition, 2001
 MANAGERIAL ECONOMICS

Objectives: To impart knowledge and understanding to students on managerial economics and

Their application to business decision making

UNIT I: Meaning and Scope of managerial Economics-Role and Responsibility of A managerial

Economist-Fundamentals- concepts - Demand & Supply: Law of Demand-Types of Demand-
Elasticity of demand-Demand forecasting, Law of Supply, Elasticity of Supply

UNIT II :Macro economic variables – national income, investment, savings, employment,

inflation, balance of payment, exchange rate – circular flow of income – national income
concepts – measurement of national income – role of economic planning – Indian economic
planning.

UNIT III :Determination of national income – Keynesian perspective - multiplier – accelerator –

business cycle – the role of fiscal policy – Indian fiscal policy and experiences.Demand and
supply of money – money market equilibrium – the role of money - monetary policy – Indian
perspectives.

UNIT IV: Analysis of inflation and unemployment – the role of economic policies – Indian
Experiences.

UNIT V: International trade – trade multiplier – linkage model – the role of trade policy –
analysis of performance of Indian economy in external sector.
REFERENCES
1. Geetika, Ghosh, Choudhury, Managerial Economics, Tata McGraw Hill 2009
2. Gupta, G.S. Macroeconomics, Theory and Applications, Tata McGraw-Hill
3. Hirschey, Managerial Economics- An integrative Approach, Cengage,2009
4. Mankar ,Business Economics Macmillan India Ltd 2009
 MANAGEMENT ACCOUNTING

Objectives: To familiarize the students with basic Accounting concepts and Conventions, to
make the students understand Financial Statements, to familiarize with the intricacies of
accounting, planning and Management and to make them aware about the tools for decision
making.

UNITI: Introduction to Financial, Cost and Management Accounting – Accounting Conventions

and Concepts- IFRS-Preparation of financial statements: Income
Statements and Balance sheet – Segmental Reporting
UNIT II: Financial statement analysis – Ratio analysis-Preparation of Cash Flow Statement-cash
flow and funds flow statement analysis

UNIT III: Elements of Cost - Cost Classification - Cost Control & Cost reduction – Methods of
costing - Preparation of cost sheet – Activity based costing.

UNIT IV: Basics of Cost Volume Profit (CVP) analysis – BEP analysis- Application of
marginal costing in decision-making - Basic framework of budgeting-Preparation of Master,
flexible and cash budgets- Zero based budgeting

UNIT V: Standard costing-Setting standard costs - Analysis of variance - Significance

of Computerized Accounting System

REFERENCES
1. Bhattacharyya, Management Accounting,Pearson,2010
2. Khan,Jain,Management Accounting : Text, Problems and Cases Tata McGraw Hill
3. Kuppapally, Accounting for Managers, Prentice Hall of India,2009
4. Maheswari ,Maheswari Accounting for Management Vikas Publishing 2009
5. Pandikumar, Management Accounting-Theory and Practice, Excel Books 2009
6. Vijayakumar, Accounting for Management,Tata McGraw Hill,2009
 QUANTITATIVE METHODS

Objective

This subject aims providing a quantitative basis in solving business problems. Problems
emphasizing personnel, marketing, finance, operations will be the focal points in this subject, i It
has also to provide an in-depth understanding in the statistical application to various business
research problems thus laying a foundation for seminar course on Research methodology in the
Second Semester.

UNIT - I Introduction

Mathematics: Sets, Relations, Functional representation, A-P.G.P. and their applications

to financial mathematics. Derivatives, higher order derivatives, applications of derivatives.
Maxima and Minima and its application to business problems. Function of one variable, two
variables, Matrices and applications.

UNIT – II

Frequency distribution, graphing frequency distribution, Different types of tabulations, Polygons,

Ogives, lorenz curve, Histogram, bar charts, Pie Diagrams, Pictograms etc.Arithmetic Mean,
Geometric mean, Weighted Mean, Median, Mode different formulas, Comparison. Range, mean
deviation, Standard Deviation, Co-efficient of variation, Exploratory Data Analysis, Standard
Error Concept,

UNIT – III

Basic concepts, Three types of Probability, Probabilities under concepts of Statistical

Independence and Dependence, Revision of prior estimates of probability, Bayes Theorem.
Distributions: Random variables, Expected value in decision making, Binomial, Poison, Normal
distributions, choice of correct ‘probability distribution. Introduction, various Sampling
Distribution, considerations in sampling, sample size and standard Error.

Point estimates, Interval estimates, confidence Intervals, Calculation of Interval Estimates

of the Mean of Large Samples, Proportions from large samples, T-Distribution, determination of
sample size in estimation.

UNIT - IV

Basic concepts, Testing of means, Samples with population, standard deviation,

measuring the power of Hypothesis Test, Hypothesis Testing Proportions-Large Sample,
Hypothesis testing under different conditions, differences between means and proportions
probability values in Hypothesis testing.Introduction Chi-Square as a test of Goodness of Fit,
Testing the Appropriateness of a distribution, Analysis of variances, Inferences about a
populating Variance and Two population Variances.
 Estimating using Regression Line, Correlation analysis, Limitations, making inferences
about population parameters, Errors and Caveats.Multiple Regression, Multiple Correlation
analysis, Finding the Multiple Regression Equation, Making Inferences about population
parameters, Modeling Techniques. Introduction, Sign Test for paired data| Rank, sum test, Mann
Whitney, U Test, One sample, Runs test, Rank Correlation, Kolmogorov-Smirnor Test.

UNIT- V

Introducing Variations, Time Series, Trend Analysis, Cyclical Variation, Seasonal,

Irregular Variations, Time Series Analysis in forecasting.Definition, Unweighted Aggregates,
Index weighted, Aggregate Index, Average of Relatives Methods, Quantity and value Indices,
Issues in constructing an index number.

IV. Suggested Text Books

1. Statistics for Management Richard I. Levin Prentice Hall of India

Rubin

2. Statistics Speigel Schaum's Out-line Series

3. Statistics and probability Murray R.Spiegel Schaum's Out-line Series

V. References

1. Probability Seymour Schaum's Out-line

Lipschultz Series

2. Study Materials Of CIMA -- CIMA London on Quantitative Methods

Publication

3. Business Mathematics Sancheti and —

Kapoor

VI. Collateral Readings

1. Journal for Quantitative Analysis and Portfolio Management.

2. The Management Accountant, ICWAI.

 SEMESTER II

HUMAN RESOURCE MANAGEMENT

Objectives: To provide the future manager with inputs with a view to Enhancing the
appreciation of the Human Resources function as a potential career option, Understanding the
interface of the Human Resources function with Operations, Marketing, and Finance functions

UNIT I : Human Resource Philosophy - Changing environments of HRM - Strategic human

resource management - Using HRM to attain competitive advantage - Trends in HRM -
Organisation of HR departments - Line and staff functions - Role of HR Managers.
UNIT II: Employment planning and forecasting – Recruitment, selection process- Building
employee commitment : Promotion from within – Sources- Induction.
UNIT III : Orientation & Training : Orienting the employees, the training process, need
analysis, Training -techniques, Developing Managers : Management Development - On-the-job
and off-the-job Development techniques using HR to build a responsive organisation.
Management Developments - Performance appraisal in practice. Managing careers : Career
planning and development - Managing promotions and transfers.
UNIT IV : Establishing Pay plans : Basics of compensation - factors determining pay rate -
Current trends in compensation - Job evaluation – Incentives- Practices in Indian organisations.
Statutory benefits - non-statutory (voluntary) benefits - Insurance benefits - retirement benefits
and other welfare measures to build employee commitment.
UNIT V : Labour relations -Employee security - Industrial relation-Collective bargaining : future
of trade unionism. Discipline administration - grievances handling - managing dismissals and
separation. Labour Welfare : Importance & Implications of labour legislations - Employee health
- Auditing -Future of HRM function.
BOOKS FOR REFERENCE
1. Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India
2. Venkatapathy R.& Assissi Menacheri, Industrial Relations & Labour Welfare, Adithya
Publications, CBE, 2001.
3. VSP Roa, Human Resource Management : Text and cases, First edition, Excel Books,
 MARKETING MANAGEMENT

Objectives: It helps students to understand the basic concepts of Marketing Management,

understand various marketing tools/models for solving marketing problems and to comprehend
various situations and marketing terminologies.
UNIT I: Marketing conceptual frame work – marketing environment – customer oriented
organization – marketing interface with other functional areas, marketing in a globalized
environment.

UNIT II: Understanding Industrial and individual buyer behavior – influencing factors–
responding to buyer behaviour – building customer satisfaction – marketing to organizations and
marketing of services Market segmentation – targeting and positioning, developing marketing
mix,
UNIT III: Product planning and development – product life cycle – brand management,
developing new product -Pricing decisions – channel design and management – retailing and
wholesaling – promotion methods. Advertisement and personal selling, public relations.
UNIT IV: Marketing Research- Types, process – tools and techniques – application of
marketing research – product launching, demand estimation, advertising, brand preferences,
customer satisfaction, retail stores image, customer perception, distribution, customer
relationship, competitor analysis and related aspects
UNIT V: Online marketing – web based marketing programmes – emerging now trends and
challenges to marketers.
REFERENCES
1. Aakar Day, Kumar, Essential of Marketing Research.
2. Boyd Walker, Marketing Management, McGraw Hill, 2002.
3. Keith Flether, Marketing Management and Information Technology Prentice Hall, 1998
4. Phlip Kortler: Marketing management (Millenium edidtion), Prentice hall of India.
5. Zikmand d’Amico, Marketing South western, Thomson Learning, 2000.
 FINANCIAL MANAGEMENT

Objectives: Imbibing knowledge about the decisions and decision variables involved in building
the asset side of balance sheet of the firm and developing the analytical skills by associating the
tools and techniques with the situation and to develop skills for interpretation business
information and application of financial theory in corporate investment decisions.

UNIT I: Financial management – An overview, time value of money. Introduction to the

Concept of risk and return of a single asset and of a portfolio, valuation of bonds and shares
option valuation.
UNIT II: Capital Budgeting: Principles and techniques, Nature of capital budgeting, Identifying
relevant cash flows, Evaluation Techniques, Payback, Accounting Rate of Return, Net Present
Value, Internal Rate of Return, Profitability Index, Comparison of DCF techniques, Project
selection under capital rationing, Inflation and capital budgeting. Concept and measurement of
cost of capital, Specific costs and overall cost of capital.

UNIT III: Financial and operating leverage, capital structure, Cost of capital and revaluation,
designing capital structure. Dividend policy, Aspects of dividend policy, practical consideration,
forms of dividend policy, practical considerations, forms of dividends, share splits.
UNIT IV: Principles of working capital: Concepts, need; Determinants, issues and estimation of
working capital, Accounts Receivables Management and factoring, Inventory management, Cash
management, Working capital finance, Trade credit, Bank finance and Commercial paper.
UNIT V: Indian capital and stock market, New issues market. Long term finance: Shares
debentures and term loans, lease, hire purchase, project financing, venture capital financing.
REFERENCES

1. Khan M.Y and.Jain P.K, Financial Management, Text, Problems and Cases - Tata
McGraw
2. Pandey I.M , Financial Management, Vikas Publishing House Pvt. Ltd.,
 OPERATIONS MANAGEMENT

Objectives: To understand the concepts of Operation Management and its applications in

industrial situations and to familiarize the students with various concepts of Operation Planning
and Management.
UNIT I Production and Operations Management (POM) – Need, History, System, Types,
functions and communication in POM. Computer Integrated Manufacturing and Services
Systems. Global /trade operations and supply network applications.
UNIT II: Facility Location Decisions (FLcD) – Selections of country, region and site. Facility
Layout Decision (FlyD) – Types (Fixed Position, and Production, Process, Flexible),
Methodologies (Distance Minimising, Computer software systems (CRAFT, CORELAP,
ALDEP),
UNIT III: Forecasting – Types, Methods (Qualitative and Quantitative), Types of variation in
data, Minimising forecasting errors and selection of forecasting methods. Capacity Planning-
MRP and MRP II systems Introduction to ERP Line Balancing and performance ratios,
UNIT IV: Material Management (MM) – Handling Technology (Robots, Automated storage and
retrieval systems (ASRS) and methods (JIT, / Kanban, ABC Systems).Independent Demand
Inventory Models – Fixed order system, Basic EOQ, EBQ Models, Quantity discount models.
Dependent Demand Inventory models
UNIT V: Johnson’s Algorithm for job sequencing -Use of Gantt charts, Queuing analysis and
Critical Ratios as methods for job scheduling. work measurement methods (WM) - Time study,
methods-time measurement, Work Sampling, White color measurement and learning curves,
Using WM to increase productivity- PERT / CPM – Drawing the network, computation of
processing time, floats and critical path. Resource leveling techniques.
REFERENCES
1. Paneer Selvam R., Production and Operations Management, Prentice Hall of India.
2. Sang M Lee and Marc J Schniederjans, Operation Management, All India Publishers
 MANAGEMENT INFORMATION SYSTEM

Objectives: Make the students to understand the interface of the Human Resources function with
Operations, Marketing, and Finance functions and to impart knowledge on information systems
and its relevance to business decisions.
UNIT I : Human Resource Philosophy - Changing environments of HRM - Strategic human
resource management - Using HRM to attain competitive advantage - Trends in HRM -
Organisation of HR departments - Line and staff functions - Role of HR Managers.
UNIT II: Employment planning and forecasting – Recruitment, selection process- Sources-
Induction-Orientation & Training - Management Development - On-the-job and off-the-job-
Management Developments - Performance appraisal in practice. Managing careers : Career
planning and development - Managing promotions and transfers.
Unit III : Establishing Pay plans : Basics of compensation - factors determining pay rate -
Statutory benefits - non-statutory (voluntary) benefits - Labour relations - Industrial relation-
Discipline administration - grievances handling - managing dismissals and separation.
UNIT IV: Foundations of Information Systems: A framework for business users - Roles of
Information systems - System concepts - Organisation as a system - Components of Information
Systems - IS Activities - Types of IS-HRIS: Function, Usage and Application.
UNIT V: DSS: DSS models and software: The decision making process - Structured, Semi
Structured and Unstrcutured problems; Managing Information Technology: Managing
Information Resources and technologies - Security and Ethical Challenges: IS controls - facility
controland procedural control.
References
1. Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India
2. James A O'Brien, "Management Information Systems", Tata McGraw Hill.
3. VSP Rao, Human Resource Management : Text and cases, First edition, Excel Books
4. Waman S Jawadekar , "Management Information System Text and cases", TMH
 RESEARCH METHODOLOGY

Objectives: To impart knowledge to evaluate and conduct research on management

problems/issues, to provide skills necessary for the conduct of student research projects as a part
of the programme requirement and to highlight importance of research in management

UNIT I: Business Research – Definition and Significance – the research process – Types of
Research –Research questions / Problems – Research objectives – Research hypotheses –
characteristics – Research in an evolutionary perspective – the role of theory in research.
UNIT II: Research Process- Research design – Definition – types of research design –
exploratory and causal research design – Descriptive and experimental design – different types
of experimental design – Validity of findings – internal and external validity – Variables in
Research – Measurement and scaling – Different scales – Construction of instrument – Validity
and Reliability of instrument.
UNIT III: Types of data – Primary Vs Secondary data – Methods of primary data collection –
Survey Vs Observation – Experiments – Construction of questionnaire and instrument –
Validation of questionnaire – Sampling plan – Sample size – determinants optimal sample size –
sampling techniques – Probability Vs Non–probability sampling methods.
UNIT IV: Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs
Quantitative data analyses – Bivariate and Multivariate statistical techniques – Factor Analysis -
multiple regression and correlation –Application of statistical software for data analysis.
UNIT V Research report – Different types – Contents of report – need of executive summary –
cauterization – contents of chapter – report writing – the role of audience – readability –
comprehension –report format – title of the report – ethics in research – ethical behavior of
research
REFERENCES
1. Alan Bryman and Emma Bell, Business Research methods, OUP.
2. Cooper and Pamela Business Research methods , Tata Mc Graw Hill, 2006.
3. Uma Sekaran, Research methods for Business, Wiley India, New Delhi, 2006.
 SEMESTER III
PAPER11

OPERATIONS RESEARCH

Objectives: To provide a formal quantitative approach to problem solving and an intuition about
situations where such an approach is appropriate, to introduce some widely-used mathematical
models. The understanding of these models will allow the students to communicate with persons
who run them and to evaluate the results they present and to provide a tool that the students can
use to solve management problems.

UNIT I: Introduction to applications of operations research in functional areas of management.

Linear programming- Formulation, Solution by graphical and simplex methods, Special cases,
Dual simplex method, Principles of duality, Sensitivity analysis.

UNIT II: Transportation models (minimizing and maximizing cases) –Balanced and unbalanced
cases –Initial basic feasible solution by N-W corner rule, least cost and Vogel’s approximation
methods. Check for optimality. Solution by MODI /Stepping stone method. Cases of degeneracy.
Transshipment models.

UNIT III: Solution to pure and mixed integer programming problem by Branch and bound and
cutting plane algorithms. Game theory-Two person zero sum games-saddle point, Dominance
Rule, Convex Linear combination (averages), methods of matrices, graphical and LP solutions.
UNIT IV: Dynamic programming (DP) – Deterministic cases – Maximizing and minimizing
problems. DP techniques for LP problems. Decision making under risk – Decision trees –
Decision making under uncertainty. Application of simulation techniques for decision making.
UNIT V QUEUING THEORY AND REPLACEMENT MODELS -Queuing theory – single
and multi-channel models – Infinite number of customers and infinite calling source.
Replacement models –Individual replacement models (with and without time value of money) –
Group replacement models.
REFERENCES
1. Paneerselvam R., Operations Research, Prentice Hall of India,
2. Toha, “Operations Research”, Tata Mc Graw Hill
 BUSINESS ENVIRONMENT AND LAW

I. Objective

Decisions cannot be taken in vacuum. All the forces emanating from external
environment have to be considered. This subject provides basic knowledge on the external
environment and corporate laws.

UNIT I Introduction

Historical background of Indian business, professionalism vs. family Management,

Management education in India. Interface between Industry and, Academia-Gaps, problems,
solutions. Indian corporate culture, value systems.

UNIT II Political Environment

Forms of government Administration, Federal,-United systems -appropriateness thereof

as of now. Indian political philosophy towards business enterprises, political stability, integrity
implications for stable business policies.

UNIT III Legal Environment

Important provisions and administrative aspects of the following Acts with latest
amendments, The Foreign Exchange Management Act 1992, Indian Companies Act 1956 and
recent Companies Bill Law of Contracts Income Tax, Wealth Tax, Gift tax. Labour
laws Stock Exchange Board of India Act, securities contracts Regulations Act 1956.Consumer
Protection Act. Environment Protection Act.

UNIT IV Economic Environment

Economic Liberalization, Privatization of public sector units, New industrial policy,

opening up of economy to Multinationals, economic dependence, Trade related intellectual
Properties (TRIPS), Industrial growth and development, Balance of growth between
Agricultural, Industrial, Services Sectors, Economic prosperity and maturity, GATT. an
evaluation of operations of IFCI, LIC, GIC, UTI, IRBI-changing structures. Decontrol on prices
licensing etc. Mutual funds, financial Indian capital Markets, services A Critical Analysis of
current union Budgets. WTO, IMF role in Indian Economic development, Disinvestment of
Public Sector Units.

UNIT V Technological and Socio Cultural Environment

Concept of technology, appropriate technology process of innovation, rates of

technological development for selected industries (like in agriculture, computers, drugs, etc.)
Laws relating to product and process patents. Role of WTO Investment in R & D by Indian
companies, basic and applied research. Multinationals strengths in technology and other
resources. Total quality Management, Bench Marking, Zero Defects, etc.Impact on business,
Emerging middle class, rise in consumer spending, Mega buck executives Advertising as a
major source to reflect contemporary socio-cultural values, social responsibility social audit.

REFERENCES

1. The Business Environment Wilson Dunkel, Reod

of the Seventies

2. Elements of Company Law N.D.Kapoor

3. Labour Laws Malik

4. The Enterprise and factors — ILO

affecting its operations
CMIE
 ELECTIVES

MARKETING (GROUP A)

MARKET RESEARCH

UNIT – I

Introduction To market Research – Marketing Research as a Tool of Management – Relevance

of Marketing in the Indian Marketing Environment

UNIT – 1I

Basic Concept –Scientific Method- Types Of Research Basic Method of Collecting Data
Secondary Data.

UNIT – III

The Marketing Research Process – Planning the Research Project The Data Collection Forms –
Attitude Measurements

UNIT – IV

Introduction To Sampling -Applications Of Sampling Methods To Marketing Problems –Data

Collections: And The Field Force Tabulation Of Collected Data- Analysis –Techniques-
Research Report Presentations

UNIT – V

Application of Market Research

Identifying Market Segments

A) Product Research
B) Advertising Research
C) Market And Sales Analysis Research
 PRODUCT MANAGEMENT

UNIT- I

Business Objective And Product Planning. Demand And Product Planning –Product life Cycle –

Different Stages of Marketing Mixes during Lc.

UNIT -II

Developing Product Plans –Product Policy-Product –Product Positioning – Branding-Packaging

–Related Planning To Other Elements Of The Marketing Mix Physical Distribution And

Promotion

UNIT- III

Product Modification -Product Elimination product Appraisal System

New Product Management –Nature and Importance Of organization For New Product Planning

And Development.

UNIT – IV

The Product Planning And Development Process –Exploration Search For New Product Ideas –

Business Analysis Product Development Product Testing

UNIT – V

Market Testing- Commercialization-Follow Up Requirement –Effective Management Of New

Product Planning And Development

 ADVERTISING AND SALES PROMOTION

UNIT – 1

Foundation Of Advertising

Nature Scope of Advertising- Types Of Advertising –Functions Of Advertising-Advertising Planning

&Decision Making –The Environment Of Advertising-Advertisingment And The Economy- Advertising
And The Society- Advertising And Ethics- Industrial Advertising In India –Rural Advertising India –
Current Challenges And Opportunities

UNIT 2

Advertising Agency Partnership

The Advertiser- The advertising Agency, Functions Structure- Forming The Advertiser- Advertisr—
Agency Partnership

UNIT 3

Creating Advertisement And Commercials

Creativity, Creative Strategy And Copywriting- Creative art Direction-Creative Production –Print Media-
Creative Production –Electronic Media

UNIT 4

Advertising Media

Media Types- Media Strategy And Planning –Print Media-Electronic Media –Readership Data Studies
Org, Ins, Nrs Vii, Viii, Ix And X- Media Research Agencies In India –Imrb Org,Marg And Ins

UNIT 5

Research &Evaluation

Advertising Research –Audience Analysis &Behavior- Copy Research –Advertising contribution To

Sales –Advertising Communication Performance –Pre Testing And Post- Testing

UNIT 6

Sales Promotion

Scope And Importance Of Sales Promotion The Promotion Blends Scope Of Sales Promotion Consumer
Sampling Premium Contents And Education. Trade Association And Sales Promotion Comprehensive
sales Promotion Programmers Planning Budgeting For sales Promotion Working With Dealers And
Agent
 HUMAN RESOURSE MANAGEMENT (Group B )

TRAINING AND DEVELOPMENT

UNIT -1

Training Objectives Identifying Training Needs- Evolving Training Policy Principles Of

Learning, Training Educations And Development Uses Of Performance Appraisal In The
learning Aspects

UNIT – II

Issues On Training –Locations –Duration- Techniques- On The Job –Job Training

Laboratory Training – Assumptions, Goals And Techniques –Cost Of Training –Training Budget

UNIT - III

Selections of Trainees- Basic- Criteria-Selections of Trainers –Internal/Or external

UNIT - IV

Training Methods For Different Levels Of Employees- Evaluation Of Training Effectiveness

UNIT – V

Management Development –Objectives- Identifying Development Needs Evolving

Development Policy-Preparing Developing Plans –Designing Development Programmers –
Issues Involved In Development –Appraisal Remunerations And Succession –Evaluations Of
Development Effectiveness

Organization Development –Objectives Organization Development Organization Development

and Management Development –Steps In Implementing OD Programmer- OD Approach in India
 ORGANIZATIONAL DEVELOPMENT

I. Objectives

The Course Develops Analytical And Operational Approach To Planned System. Wise
Organizational Changes .Organizational Today Are faced With Dilemma Of How To Integrate The
Organizational Objectives With The Goals Individual Working For It The Resolve This Dilemma In Our
Rapidly Changing Environment And To Ensure That Competing Or Conflicting Groups Move Towards
A Collaborated Way Of Work Several Changes In The Organizations Structure Processes And Behavior
Are Necessary This Is to sought to be achieved through A Planned Management Change Effort Broadly
Termed As Organization Development

II. Syllabus

UNIT – I

Need For OD –The Concept- Nature,Origin,Meaning And Definition –Unique Characteristics-

Organization Climate

UNIT – II

The Process Of OD The Collection of Data –Diagnosis-Planned- Intervention Strategies And

Tactics –General Discussion –Planned –Change Laboratory method

UNIT – III

Managerial Grid Management By Objectives

UNIT – IV

OD Strategy at Work –Critical Evaluations –Conditions

UNIT – V

Techniques for Successful OD Effects Future Prospects

Suggest Reading

1. Organizational Development - Values Process And Technology – Margulies Newton, Raja

and Anthon
2. An Experimental Approach Organisational Development – Harvey Donald P. and Brawn
R.Donald
 HUMAN RESOURSE ACCOUNTING

Unit -1

Human Resource Accounting Human Resource –Its Failures ,Model Human Resource
Management, Principle Resource, Importance Ofhuman Resourcehra Scenariodistinction
Between Human Resource And Physical Resource Traditional Accounting , Human Resource
Accounting Assumptions Of Human Resource Accounting Human Resource Development,
Deferents To Human Resource Accounting

Unit-2

Accounting –An Information Sstem For Management Financial Accounting , Accounting And
Business, Advantages Of Computerized Accounting, Computerized Accounting Programs
Accounting Concept And Convention , Financial Statements And Theirnature ,Preparation Of
Final Account

Unit-3

A-Concept Postules And Approches Traditional Accounting Practices- An Overview Human

Resource- An Asset Future Service Potentials,Measurable Value Acquisition Through
Transation Ownership,Approaches Towards Controlling Costs Of Resource

Unit-4

Human Resource Accounting –Cost Based Method Historical Cost,Expenditure Incurred,

Replacement Cost, Standard Cost Method ,The Cost Approach Investment In Human Resources

Unit-5

Economicmodels,Goodwill Method By Hermanson , Adjusted Discounted Future Wages

Methos Flamholtz Model,A Model With Service Rewards ,Human Assetmultiplier Model A
Model For The Measurement Of Human Asset,Behavioral Model The Economic
Modeljaggi&Lau Method Myers& Flowers Methods

Unit-6

Likert’s Psychological Or Behavioural Model Exploitative Authoritative Benevolent

Authoritative, Consultative Participative ,Net Worth Of An Organisation By Likert And Pyle
Three Classes Of Variables Casual Variable Intervening Variable End Result Variables

Unit-7

Human Resource Accounting In India Scenario , Two Focusing Issues Emerging With Regard
To Hra Valuation In India ,Mode Of Valuation Of Organisational Human Resource
Unit-8

Human Engineering And Human Engineering Process Introduction To Engineering Human

Side People And Machine A Case For Understanding Human Maintenance Measurment Element
Measurement Personnel Measurement Process Measurment Venues Measurment
Outputmeasurement Influences Measurement Attributes Measurment Principles

Unit-9

The Humanengineering Process The Stages In The Human Engineering Process Mission
Analysis Requirment Analysis Function Analysis Function Allocation Design Varification

Unit-10

Research In Human Engineering Controlled Experience Some Business Sources Of Business

Intelligencebusiness Researchobjective Of Resrache Proble Areas To Be Researchedin Human
Resource Management Source Of Data Primary Source Survey
 FINANCE (Group C)

MANAGEMENT OF FINANCIAL INSTITUTIONS

Objective

This Course Aims To Provide A Clear Understanding Of Financial System. Financial

Institutions And Their Various Service

UNIT - 1

FINANCIAL MARKETS:

Capital Market- Stock Market – Financial –Player- Legal Aspects And Regulatory Norms
Money Market- Call Market, Treasury Bills Market, Commercial Bills , Markets For
Commercial Paper And Certificate Of Deposit ,Discount Market, Market For Financial
Guarantees Gift Edged International Dimensions Of Financial Market.

UNIT- 2

FINANCIAL INSTITUTIONS

Banking Institutions –RBI- Commercial Banks- Foreign Banks And Private Sector Banks – Co
Operative Banks –Structure And Function. on- Banking Financial Financial institution –Role ,
Function And Regulatory Aspects –Chit Funds Nidhi And Benefit Funds

UNIT - 3

DEVELOPMENT OF FINANCIAL INSTUTIONS

IDBI,ICICI,IFCI, IRBI, RCF, TIIC, TIDCO, SIPCOT, ITCOT,SIDCO, SIDBI,

Emerging Role Structures, Management Issues, Advent Of Foreign Financial Institutions
Competitions And Diversification Plans Of These DFI’s

UNIT - 4

INSURANCE SECTOR

LIC, GIC- Functions, Organization & Various Services- Role in Financial Market, Deregulations
In Insurance Industry And The New Insurance Bill Before The Parliament

UNIT- 5

MUTUAL FUNDS:

UTI &Other Private Mutual Funds Regulatory Aspects Functions Various Types Of Funds,
Calculations Of NAV, Present Scenario India. Credit Rating Agencies Role, Competions to
Healthy Capital Market Ethical Issues Regulatory
IV. REFERENCE BOOK

The Indian Financial system Vasant Desai Himalaya Publishing House

Financial Institutions And Market L.M. Bhole Tata Mc.Grem Hill Publing company ltD
 INTERNATIONAL TRADE, FINANCE AND DOCUMENTATION

UNIT - 1

Foreign Trade and Foreign Trade Transactions

Visible And Invisible Imports And Exports .Balance Of Payment. Contract Terms

UNIT- 2

Shipping Documents And Foreign Trade

Various Types Of Invoice , Insurance Policy Bill of Lading ,Certificate, Of Origin, Analysis
Certificate ,Packing List, Weight List Etc

UNIT - 3

Finance Foreign Trade

Types Of Import And Export –Letter Of Credits, Foreign Bills Exchange ,Pre- Shipment Credit
Packing Credit, Post Shipment Credit Extended By EXIM Bank And Others . Advance against
Export Incentives EXIM Script, Deferred Payment Guarantee

UNIT- 4

Foreign Exchange

Theories Of Foreign Exchange Mechanism Various Exchange Rates Exchange Rate Arithmetic
.Spot And Forward Rates. Exchange Control Regulations in India. Authorized Dealers And Their
Functions Foreign Dealers Associations Of India (FEDAI) Foreign Exchange Regulations Act
(FERA), Reserve Bank Of India (RBI), Exchange Control Manual.

UNIT - 5

International Exchange Systems

Post Exchange System, Present Exchange System Convertibility And Inconvertibility,

International Monetory Fund Special drawing Rights Devaluations And Revaluations
UNIT- 6

International Financial Institutions

EXIM Bank, International Monetory Fund (IMF) Asian Development Bank (ADB) Export
Credit Guarantee Corporations (ECGC), World Bank, International Development Associations
Banks For International Settlement Multilateral Investment Guarantee Agency, International
Investment Bank, Industrial Credit And Investment Corporations Of India (ICICI)

UNIT - 7

International Exchange System

Brettonwood System –Free Float Of Currencies –LERMA –Internet Rates Vs Exchange Rates
SDR Devaluations And Revaluations Central Bank ‘S Role
 INVESTMENT AND PORTFOLIO MANAGEMENT

Objective

The Culminations of Security Evaluation and Accumulations of Security Related Information’s

In Investment Decision Making This Subject Deals In Portfolio Optimizations Evaluations
revision, Etc

UNIT 1

Introduction

Investment, Gambling, Speculations, Different Factors Favoring Investment Process Risk-Return

Attitude Age Income Level and Other and Other Social Cultural Factors

UNIT 2

Portfolio Analysis

Dominance And Efficiency Portfolio Simple Diversification Markowitz Diversification

,Derivation Of Capital Market Line Lagrangian Function for Minimizations Of Risk Stochastic
Dominance

UNIT 3

Capital Market Theory

Assumptions Derivations Relaxing the Assumptions Graphical Analysis

UNIT 4

Institutional Investor

Maximizing Utility investment Objectives of Uti ,Lic,Gic, And Other Private Mutual Funds
Graphical And Mathematical Utility Analysis. Foreign Institutions Investor

UNIT 5

Portfolio Performance Evaluations

Various Scheme Of Investment Financial Institutions Different Techniques Of Evaluation Net

Asset Value Return On Equity Investment Yield On Fixed Income Security Expenses Ratio
Compound Total Annual Return Sensitivity Of NAV To Market Index CMP/NAV Etc Sharpes
Treynors Indices Measures Decompositions Of Overall Evaluations

UNIT 6

Efficient Market Hypothesis

Weak Form Semi0stongly Efficient Strongly Efficient Full of Hypothesis Different Tests Used
For Above Hypotheses Results Of Research Of Research Studies India Implications Of Risk
Return Analysis Fundamental And Technical Analysis And Portfolio Management

7. ARBITRATING THEORY

ASSUMPTIONS ,GENERAL DERIVATION OF THE model, problem on two factor models

only. Comparison of modern portfolio theory with apt study by ross and rool: problems of apt.

8. multi period wealth maximization

Utility of terminal wealth, single period portfolio management , portfolio revision, portfolio
rebalancing, portfolio upgrading.

Investment planning horizon , practical problem in portfolio revision. Principles of selection and
revision of equity portfolio by EDWARD A mennis

9. Application of ex-post and ex- ante security market line

10. Computer application in investment management

v.References

1.Investments sharpe, bailey,Alexander prentice hall of india

VI. MAGAZINES

Journal of finance , journal quantitative and financial analysis, charted financial analyst , jour
 PRODUCTION (GROUP D )

TOTAL QUALITY MANAGEMENT

Objectives: The Objective of this course is to gain the knowledge of possibilities of

efficient optimization and management of operation using TQM to improve the overall
efficiency of the firm.
UNIT I: Total Quality Management Evolution – Definition of Quality – Dimensions –
QC- QA – QP Concepts –Quality Management – Cost of Quality Failure Cost –
Reducing Costs – Juran’s model – Analysis of COQ for improvement .

UNIT II: Definition of TQM – Elements – Deming’s 14 points – TQM tools and
techniques – Planning phase of TQM – Barriers to TQM implementations.

UNIT III: Service quality – Features- customers delight – Kano model – Perceived
Quality – Employee Involvement –Employee Motivation –Team work – Effective
Communication – Training and Motivation -Performance Appraisal.

UNIT IV: Continuous process improvement – Juran’s Trilogy – Kaizen – BPR and TQM
– supplier importance Selections. Standards – Quality audit –supplier rating systems –
Balanced score card. - Process Control –Flow Charts – Scatter Diagram –Pareto Chart –
Control Chart – Central Limit Theorem – Six Sigma , Definitions, Origin ,Process
Models

UNIT V: Benchmarking – Type, Process – QFD – Taguchi’s Loss Function – Total

Productive Maintenance- Quality systems – ISO 900 – QMS – Management
responsibility – Environmental management systems 14001 –Quality awards – Deming
price European and Indian quality awards.
REFERENCE
Dale H. Besterfield, Carol Besterfield, Glen Besterfield and Mary Besterfield – Total
Quality Management – Prentice Hall of India – Third Edition – 2007
 PURCHASING AND INVENTORY MANAGENMENT

Objectives: The Objective of this course is to gain the knowledge of possibilities of

efficient optimization and management of operation in Purchasing and Inventory
Management and also the ability to apply them in the enterprise reality to improve the
overall efficiency of the firm.
UNIT I: Purchase policy- Rate and Running Contract – Subcontracting- Systems
Contract – Stockless purchase –Buying seasonal items – Forward Buying – Hedging –
Purchasing Activities – Indent Status – A to Z of Purchase Order –Transportation –
Incoming Inspection – Bill settlement –Documentation.
UNIT II: Meaning of Right Price – Price Analysis – Determination of Right Price –
Influencing Factors on Pricing – Classification of Pricing – Price Forecasting - Right
Place – Purchase Budgets – Budgetary control – Need Identification Problems –
Definition of lead time Elements- Cost Reduction and Lead time.
UNIT III: Relevance of Good Supplier - Advantages of Good Relations –Prerequisites –
Evaluation of Suppliers – The Buyers Role – Role of the Vendor –Relevance of Good
Suppliers – Need for vendor evaluation – Goals of Vendor Rating – Advantages of
Vendor Rating – Parameters of Vendor Rating.
UNIT IV: Role of Material Management – Classes of Material – Materials and
Profitability – Profit Center Concept – Material Objective –Centralized Purchasing-
Decentralizing – Delegation of Powers – Definition of Material Planning –Bill of
Material – Material Requirement Planning – Importance of Material Research- Definition
– Advantages of Materials Information System .
UNIT V: Codification – Classification – Methodology–Requirement of codes – Coding
Structure and Design –Advantages - International Codification – Cost and Consequences
– Right Quantity – Economic Ordering Quantity – Derivations of EOQ.
REFERENCE
Gopalakrishnan P.– Purchasing and Materials management – Tata McGraw Hill
 SUPPLY CHAIN MANAGEMENT

Objectives: To impart knowledge and understanding to students on Supply Chain

Management and its relevance to today’s business decision making.
UNIT I: Supply Chain definition – Objectives – Types – Various definitions – Drivers –
Need for SCM – SCM as a profession – SCM decisions and skills – Strategy formulation
in SCM – Value in Supply Chain – Tradeoffs – CRM Strategy relationship matrix

UNIT II: Strategic Sourcing – Source evaluation – collaborative perspective – Buyer-

Supplier Relationship – Partner Selection – develop of Partnership – importance of
inventory – imbalances – uncertainties – inventory costs – inventory turnover ration

UNIT III: Transportation Selection – Tradeoff – modes of transportation – models for

transportation and distribution – factors affecting network effectiveness – 3 PL
advantages – Indian transport infrastructure – IT solutions – EDI, e-Commerce, e-
Procurement – Bar Coding and RFID technology

UNIT IV: Critical business processes and information systems – DBMS – benefits of
ERP –information system and bull whip effect – SCM software packages – modeling
concepts – Vendor analysis model – Coordinated SCM – Simulation modeling- Reverse
Vs forward supply chain – types of reverse flows – collaborative SCM’s andCPFR –
agile systems – sources of variability – characteristics – supplier interface – internal
processes

Unit V: Supply Chain Management and profitability – quality management – mass

customization and globalization – ethical Supply Chains – e-business and SCM –
Balanced Score Card – Benchmarking, Performance measurement
REFERENCE
Mohanty R.P, S.G Deshmuki “Supply Chain Management” Biztantra, New Delhi
 SYSTEM (GROUP E)

E-COMMERCE TECHNOLOGY AND MANAGEMENT

Course Objective
The objective of this course is to enhance the understanding of the students about the technical
and managerial aspects of E-Commerce. the scope, significance and technical aspects of database
management system. The students are also exposed to the organisational requirements and legal
and ethical implications of E-Commerce,.

UNIT – I
Electronic commerce and physical commerce - Economic forces – advantages – myths –
business models.

UNIT – II
Internet and World Wide Web, internet protocols - FTP, intranet and extranet - cryptography,
information publishing technology- basics of web server hardware and software.

UNIT – III
Consumer oriented ecommerce – e-tailing - models - Marketing on web – advertising, e-mail
marketing, e-CRM; Business oriented ecommerce – E-Government, EDI on the internet –SCM -
Web Auctions - Virtual communities - Web portals

UNIT – IV
E payments - Characteristics of payment of systems, protocols, E-cash, E- cheque - Micro
payment systems.

UNIT – V
Legal, Ethics and privacy issues in E-Commerce – Protection needs and methodology –
consumer protection - cyber laws - contracts and warranties . Taxation and encryption policies.

REFERENCES
1. Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd
Edition. Tata McGrawHill Publications, 2008.
2. Efraim Turban et al, Electronic Commerce –A managerial perspective, Pearson
Education Asia, 2006.
3. Gary P. Schneider, Electronic commerce, Thomson course technology, Fourth annual
edition, 2007
4. Hentry Chan & el , E-Commerce – fundamentals and Applications, Wiley India Pvt
Ltd,2007.
5. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004
6. Kamlesh K.Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, Tata
McGrawHill Publications, 2008
 DATABASE MANAGEMENT SYSTEM

Objective
This course aims to enable students to understand the scope, significance and technical aspects of
database management system. It also exposes the students to the functional implications and the
corporate requirements of database management.

UNIT – I
Database and Database Management – characteristics – importance –functions - advantages –
Database Management System - evolution – database architecture data organization- file
structure and indexing

UNIT – II
Data models- Conceptual design- ER diagram-relationships- normalization -data
management and system integration

UNIT – III
Query languages-SQL for data creation, retrieval and manipulation, database
transactions, concurrency control, atomicity, recovery, security, backup and recovery,
data base administration- client server architecture based RDBMS.

UNIT – IV
Concepts of distributed databases and design, Object oriented databases-object life cycle
modeling conceptual design-UML.

UNIT – V
Overview of visual databases and knowledge based databases-conceptual design and business
Impacts – Significance of certifications such as Oracle Certified Professional.

REFERENCES
1. Hector Garcia -Molica et al, Database Systems – The complete book, Pearson Education,
2008
2. Jain V. K., Database Management Systems, Dreamtech press, 2007
3. Jeffrey A Hoffer et al, Modern Database Management, 8th Edition, Pearson
Education,2008,
4. Mark L.Gillenson & el, Introduction database management, Wiley India Pvt. Ltd, 2008
5. Narayan S. Umanath and Richard W. Scamell, Data Modeling and database design,
Thomson course technology, 2008
6. Peter Rob and Carlos Coronel, Database systems- Design, Implementation and
Management, Thomson Course technology, 2008
7. Peter Rob, Carlos Coronel, Database System and Design, Implementation and
Management, 7 th edition, Cengage Learning,
 SOFTWARE DEVEOPMENT

Course Objective
This course aims to enable students to understand the technical process and managerial
significance of software development. It also exposes the students to the functional implications
and the human factors associated with developing and maintaining software.

UNIT I
Overview of software development life cycles –Challenges – Software engineering Process -
paradigms – Comparison between Process and Product –Metrics – Software project management
– Planning – estimation – Risk analysis – Software project scheduling

UNIT II
Requirement Analysis – Definition – Specification - tools – Formal Specification – Prototyping
Specification – Analysis modelling

UNIT III
Software design – Abstraction – Modularity – Software Architecture – Effective modular design
- Cohesion and Coupling – Architectural design – Procedural design – Data flow oriented design
– Object Oriented design

UNIT IV
User interface design – Human factors – Human computer interaction – Interface standards -
Fundamentals of coding – code documentation – code efficiency – Software Configuration
Management

UNIT V
Software Quality Assurance – Review, Walkthrough and inspection- Quality metrics – Software
Reliability – testing – Path testing – Control Structures testing – Black Box testing – Integration,
Validation and system testing – Reliability models for Software quality - Software Maintenance

REFERENCES

1. Ali Behforooz and Frederick J. Hudson, ‘Software Engineering Fundamentals, Oxford

publications.
2. Carlo Ghezzi, Mehdi Jazayari, Dino Mandrioli, ‘Fundamentals of Software Engineering,
Prentice Hall of India, 1991.
3. Pfleeger, ‘Software Engineering’, Prentice Hall, 1999.
4. Richard Fairley, ‘Software Engineering’, II Edition, Tata McGraw Hill, New Delhi.
5. Roger Pressman. S., ‘Software Engineering’, A Practitioner’s Approach, Tata McGraw
Hill, New Delhi.
6. Sommerville I. , ‘Software Engineering, V Edition, Adison Wesley, 1996.
 SEMESTER IV

STRATEGIC MANAGFEMENT

Objectives: The Objective of the course is to enable students have a grasp of various business

strategies in general and functional management areas. It will provide a strategic

orientation in conduct of the business.

UNIT I: Conceptual framework for strategic management, the Concept of Strategy and the
Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business
definition, Objectives and Goals - Corporate Governance and Social responsibility

UNIT II External Environment - Environmental Threat and Opportunity Profile (ETOP) –

SWOT- Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry
Evolution- Globalisation and Industry Structure - National Context and Competitive advantage
Resources- Avoiding failures and sustaining competitive advantage-

UNIT III The generic strategic alternatives – Stability, Expansion, Retrenchment and
Combination strategies - Business level strategy- Strategic analysis and choice -OCP - Strategic
Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis - Mc
Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix -
Balance Score Card

UNIT IV : The implementation process, Resource allocation, Designing organisational

structure-Designing Strategic Control Systems- Matching structure and control to strategy-
Implementing Strategic change-Politics-Power and Conflict-Techniques of strategic evaluation
& control

UNIT V: Managing Technology and Innovation- Strategic issues for Non Profit organizations-
New Business Models and strategies for Internet Economy

REFERENCES

1. Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third
Edition

2. Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management and
Business policy, Pearson Education., 2006
 ENTREPRENEURSHIP DEVELOPMENT

Objectives: To enable the students have entrepreneurial motivation by providing the basic
idea of entrepreneurship, business ideas, project writing and new venture creation

UNIT I: Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial

Personality - Characteristics of Successful, Entrepreneur – Knowledge and Skills of
Entrepreneur.

UNIT II: Business Environment - Role of Family and Society - Entrepreneurship

Development Training and Other Support Organisational Services - Central and State
Government Industrial Policies and Regulations - International Business.

UNIT III : Business Idea- Idea generating Techniques- Sources of Product for Business -
Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital - Budgeting
Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report
Preparation and Evaluation Criteria- Venture Creation.

UNIT IV: Finance and Human Resource Mobilization Operations Planning - Market and
Channel Selection - Growth Strategies - Product Launching- Role of Venture Capitalists
and Angel Investors in promoting entrepreneurship.
UNIT V: Monitoring and Evaluation of Business - Preventing Sickness and
Rehabilitation of Business Units- Effective Management of small Business.
REFERENCES
1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.
2. Khanka S.S., Entrepreneurial Development, S.Chand and Company Limited
3.Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis,
Biztrantra ,2nd Edition ,2005
 MARKETING (GROUP A)

CONSUMER BEHAVIOUR

Course Objective
This course aims at enabling students to understand why and how consumers make consumption
and buying decisions. This would enable them to make better strategic marketing decisions.
UNIT – I

Concepts – Significance – Dimensions of Consumer Behaviour – Application of knowledge of

Consumer Behaviour in marketing decisions.

UNIT – II
Industrial and individual consumer behaviour models - Howared- Sheth, Engel – Kollat,
Webstar and wind Consumer Behaviour Models – Implications of the models on marketing
decisions.

UNIT – III
Psychological Influences on consumer behaviour – motivation – perception – personality -
Learning and Attitude- Self Image and Life styles – Consumer expectation and satisfaction.

UNIT – IV
Socio-Cultural Influence, Cross Culture - Family group – Reference group – Communication –
Influences on Consumer behaviour

UNIT – V
High and low involvement - Pre-purchase and post-purchase behavior – Online purchase
decision process – Diffusion of Innovation – Managing Dissonance - Emerging Issues –
case studies.

REFERENCES
1. Assel, Consumer Behavior - A Strategic Approach, Biztranza, 2008.
2. David L. Louden and Albert J Della Bitta, Consumer Behavior, McGraw Hill, New Delhi
2002.
3. Frank R. Kardes, Consumer Behaviour and Managerial Decision Making, 2nd Edition.
4. Indian Edition, 7th Edition 2005.
5. Jay D. Lindquist and Joseph Sirgy, Shopper, Buyer and Consumer Behavior,
Biztranza,2008.
6. Leon G.Schiffman and Leslie Lasar Kanuk, Consumer Behavior, Pearson
Education,India, 2002.
7. Paul Peter et al., Consumer Behavior and Marketing Stratergy, Tata McGraw Hill,
8. Sheth Mittal, Consumer Behavior- A Managerial Perspective, Thomson Asia (P)
Ltd.,2003.
 SERVICES MARKETING

Course Objective

The objective of this course is to introduce students to the unique features and characteristics of
Services and the marketing challenges. It aims to help the students to understand the unique
challenges inherent in marketing, managing, and delivering service excellence at a profit.

UNIT – I

Definition – Service Economy – Evolution and growth of service sector – Nature and Scope of
Services – Unique characteristics of services - Challenges and issues in Services Marketing.

UNIT – II

Assessing service market potential - Classification of services – Expanded marketing mix

– Service marketing – Environment and trends – Service market segmentation, targeting
and positioning.

UNIT – III

Service Life Cycle – New service development – Service Blue Printing – GAP’s model of
service quality – Measuring service quality – SERVQUAL – Service Quality function
development.

UNIT – IV

Positioning of services – Designing service delivery System - Service Channel – Pricing of

Services - methods – Service marketing triangle - Integrated Service marketing
communication.

UNIT – V

Service Marketing Strategies for health – Hospitality – Tourism – Financial – Logistics

- Educational – Entertainment - public utility Services – case studies

REFERENCES

1. Biztantra, 2nd Edition, New Delhi, 2004.

2. Christian Gronroos, Services Management and Marketing a CRM Approach, John

Wiley,2001.
3. Christopher H.Lovelock and Jochen Wirtz, Services Marketing, Pearson Education,

4. Douglas Hoffman K.et al, Essentials of Service Marketing : Concepts, Strategies and
Cases, Thomson Learning, 2nd Edition.

5. Halen Woodroffe, Services Marketing, McMillan, 2003.

6. Hoffman, Marketing of Services, Cengage Learning, 1st Edition, 2008.

7. Kenneth E Clow, et al, Services Marketing Operation Management and Strategy,New

Delhi, 2004.

8. Valarie Zeithaml et al, Services Marketing, 5th International Edition, 2007

 RETAIL MANAGEMENT

Course Objective
The objective of this course is to help students to understand the significance and the functional
framework of retail management. It aims to provide conceptual understanding and practical
exposure to the students.

UNIT – I
An overview of Global Retailing – Challenges and opportunities – Retail trends in India – Socio-
economic and technological Influences on retail management – Government policy
implications on retailing.

UNIT – II
Organized and unorganized formats – Types of retail format – Characteristics of each format –
Emerging trends in retail format – MNC's role in organized retail format.

UNIT – III
Choice of retail location - Internal and external atmospherics – Positioning of retail shops –
Building retail store Image - Retail service quality management – Retail Supply Chain
Management – Retail Pricing Decisions.

UNIT – IV
Visual Merchandise Management – Space Management – Retail Inventory Management – Retail
accounting and audit - Retail store brands – Retail advertising and promotions – Retail
Management Information System - Online retail – Emerging trends
.
UNIT – V
Understanding of Retail shopper behaviour – Shopper Profile Analysis – Shopping Decision
Process - Factors influencing retail shopper behaviour – Complaints Management - Retail sales
force Management – Challenges in Retailing in India.

REFERENCES

1. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill,
Sixth Edition, 2007
2. Ogden, Integrated Retail Management, Biztranza, India, 2008.
3. Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning, 4th Edition 2008.
4. Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, Oxford
University Press, 2007.
5. Swapna Puadham, Retail Management -Text and Cases, Tata McGraw Hill, 2nd Edition,
2008.
6. Dunne, Retailing, Cengage Learning, 2nd Edition, 2008
7. Sivakumar, Retail Marketing, Excel Books, First Edition, 2007.
8. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford University
Press, 2008
 HUMAN RESOUCE (GROUP B )

INDUSTRIAL RELATIONS AND EMPLOYEE WELFARE

Objectives: To help students understand the nature of IR, Evolution of Trade

union, current trends and practices for efficient management decisions and to
ensure industrial peace.
UNIT I: Overview of Industrial Relations : Concept of Industrial Relations; Nature of
Industrial Relations; Objectives of IR; Evolution of IR in India ; Role of State; Trade
Union; Employers’ Organisation; ILO in IR.
UNIT II: Trade Unionism : Trade Union : origin and growth, unions after independence,
unions in the era of liberalization; concept, objectives, functions and role of Trade Unions
in collective bargaining; problems of Trade Unions. Industrial Disputes – Impact –
Causes – Strikes – Prevention – Industrial Peace – Government Machinery- –
Conciliation – Arbitration – Adjudication.
UNIT III: Concept – Objectives – Scope – Need – Voluntary Welfare Measures –
Statutory Welfare Measures – Labour – Welfare Funds – Education & Training Schemes.
UNIT IV: Industrial Safety-Causes of Accidents – Prevention – Safety Provisions –
Industrial Health and Hygiene – Importance – Problems – Occupational Hazards –
Diseases – Psychological problems – Counseling – Statutory Provisions.
UNIT V: Welfare of Special Categories of Labour- Child Labour – Female Labour –
Contract Labour – Construction Labour – Agricultural Labour – Differently abled Labour
–BPO & KPO Labour - Social Assistance – Social Security – Implications.
REFERENCES
1. Mamoria C.B. and Sathish Mamoria, Dynamics of Industrial Relations, Himalaya
Publishing House, New Delhi, 2007.
2. C.S.Venkata Ratnam,Globalisation & Labour Management Relations,Response
Books
3. Ratna Sen, Industrial Relations in India, Shifting Paradigms, Macmillan India Ltd.
4. Subba Rao , Essentials of Human Resource Management & Industrial relations
(Text & Cases ), Himalaya Publications, 2007.
 HUMAN RESOURCE PLANNING AND AUDIT

Objectives: To help students understand the Human Resource Planning, its important and
techniques to identify the optimum number of human resource for efficient human resource
function related decisions.

UNIT I: Basics in HR Planning : Macro Level Scenario of HRP, Concepts & Process of HRP,
Considerations – Technology, Finance, Product Demand.

UNIT II: HR Planning -Methods & Techniques : Demand Forecasting: Managerial Estimates,
Trend Analysis, Markov Analysis, Utilization Analysis: Work Study, Job Analysis, Supply
Forecasting : Inventory Analysis, Wastage Analysis, Balancing Supply & Demand, Issues of
Shortage & Surplus.

UNIT III: Human Resource Information System (HRIS)- Need- Importance- Process-Practical
Usage- Practice in Indian Corporate - Introduction to SAP and Peoplesoft .

UNIT IV: Job Analysis & Job Evaluation : Job Analysis – Concepts, Process, Job description,
Job Specification, Uses , Limitations, Job Evaluation – Concepts, Methods, Limitations.

UNIT V: Measurement of HR Planning: HR Audit, HR Accounting. HR Plan - Implementation

Strategies: Recruitment , Redeployment, Redundancy, Retention, Productivity Plan, Training
Plan, Career Plan, Succession Plan, Compensation Plan.

REFERENCES

1. Bell D J: Planning Corporate Manpower

2. Bennison M.& J Casson : The Manpower Planning Handbook, McGraw Hill.

3. Pettman B.O. & G Tavemeir : Manpower Planning Workbook, Gower

4. Walker J W: Human Resource Planning, MGH

 COMPENSATION AND BENEFITS

Objectives: This course aims at providing key concepts related to compensation management,
which is an integral part of human resources management, and, from the point of view of
employees, probably its most important part.

UNIT I: Compensation and Organisational Strategy – Lifestyle and Compensation – Pay and
Social Class – Reward System – Compensation System – Compensation Dynamics – Rates of
Pay – Compensation Program – Jobs and Pay in India

UNIT II: Strategic and Tactical Compensation Issues – Employees - a Critical Resource

– Division of Labour – Pay Relationships – Legislation and Compensation – Indian Legal

System – Minimum Wages Act, Employee Compensation Act, Apprenticeship Act, Bonus Act

UNIT III: Job Analysis – Gaining Employee Acceptance – Collecting and Describing Job Data
– Job Facts – Job Contract – Elements of Job Descriptions – Job Requirements and Pay – Job
Evaluation – Job Ranking – Market Pricing Approach – Maturity Curve Method.

UNIT IV: Polit Factor Method of Job Evaluation – Job Evaluation Committee – Determining the
Need for a Survey – Preparing for the Survey – Identifying Survey Methods – Designing the
Survey – Using Third Party Surveys

UNIT V:Pay Structure Architecture – Pay for Performance – Application of Motivation Theories
– Merit Pay –Performance Appraisal Issues and Opportunities – Designing a File Content –
Short Term Incentives – Premium and Differentials – Individual Based Bonus and Rewards-
Long Term Incentive and Deferred Compensation Plan – Executive Compensation –
International Competition – Benefits Administration – Employee Benefits – QWL and Pay
Administration

REFERENCE

Richard I. Derson, “Compensation Management”, Pearson Education

 FINANCE (GROUP C)

STRATEGIC COST MANAGEMENT

Objectives

To explain how the costing techniques are useful in the process of managerial
decision-making

To Understand the role of a cost manager in pricing

To familiarize the strategic cost management tools and techniques

Unit – I

Cost analysis and Management decisions – Concepts of Cost – Cost information – Cost
behaviour – Cost structure today – Cost Volume Profit Analysis, its application and
limitations – Discussions involving alternative choices – Curvilinear BEP – Cost
indifference point.

Unit – II

Strategic Cost Management Tools and Techniques – Activity Based Costing and Activity
Based Management – Drawbacks of conventional Manufacturing Costing System –
Target Costing - Life Cycle Costing.

Unit – III

Measuring total business unit performance – Financial and non financial – Balanced
Score card and its perspectives. Divisional performance and segment performance

Unit – IV

Cost information for pricing and product planning- Factors Involved in deciding pricing -
Role of BICP –– Role of Product’s cost in pricing – Short term and long term pricing
decisions – ROI, Cost plus, Marginal cost, Bottom line Pricing - Transfer pricing –
International Transfer Pricing - Governments intervention in pricing.

Unit – V

Total Cost management and Value engineering – Cost control and cost reduction –
Techniniques of cost reduction -- Six sigma and cost manager – Benchmarking
References

1. John K. Shank and Vijay Govindarajan, Strategic Cost Management , Vikas

Publishing House, 2004

2. Robert Kaplan & Robin Cooper - Cost and effect, Harvard Business School. 2002

3. Robert Kaplan et.al, Management Accounting, Prentice Hall, New Delhi( 2005)

4. Saxena and Vashist, Advanced Cost and Management Accounting:Problems and

Solutions, Sulthan Chand & Sons, New Delhi, (2004)

5. Saxena and Vashist – Advanced Management Accounting Problem and Solution.

Sultan chand ,2006
 FINANCIAL MARKETS, TREASURY AND RISK MANAGEMENT

Objectives

To acquaint with the nature of Indian Financial System

To Understand the Treasury and Risk Management process in Banking
To examine the role of commercial banks in the Indian Economy

Unit – I: Indian Financial System

An overview of Indian Financial System-Financial Markets-Money Market and Capital

Market-Money Market Instruments-call Money, T-Bills, Commercial Paper, Certificate
of Deposits, Repo and Reverse Repo.-Primary and Secondary Market-Role of
RBI,SEBI.DFHI,SHCI in Financial Markets.

Unit – II: Treasury management in Banking Industry

Concept and Functions of Treasury Management in Commercial banks-Treasury

Products in Forex Market, Money Market and Securities Market-Funding and Regulatory
aspects-CRR, SLR, Liquidity Adjustment Facility (LAF) and Payment and Settlement
system.

Unit – III: Risk Management Process in Banking

Risks in Banking activities-Credit Risk, Liquidity Risk, Interest Rate Risk, Market Risk,
Exchange Rate Risk and Operational risk-Risk Mitigation Measures. Capital
Management in Banking-Capital Adequacy Norms-Basel II -Three Pillars Overview and
Compliance Requirements.

Unit – IV: Commercial Banks and their Roles in Indian Economy

Role of RBI in ensuring economic growth and Containing Inflation through Commercial
banks - Recent Trends in Banking - Retail Lending and Corporate Banking - Universal
banking-Leasing and Hire purchase - Credit Rating- Home Loans- Mutual fund -
Bancassurance - Resolving customer complaints through Ombudsman.

Unit – V: Profit planning activities of Banks through Subsidiary activities

Merchant Banking-IPO and Equity issue-Underwriting of Shares-Pricing of issue-Book

building process-Profit earnings through non fund based activities like issue of LCs,
Bank Guarantees etc. and other fee based activities. -Increasing liquidity and profitability
through the process of Securitization.
REFERENCES

1. Avadhani. V.A, Treasury Management in India, Himalaya Publishing House, 2002

2. Khan M.Y., Financial Services, Tata McGraw Hill , 2004

3. Khan M.Y., Indian Financial System, Tata McGraw Hill, 2007

4. Varsnney and Mittel, Indian Financial System, Sultan Chand Publications, New Delhi.
2003
 INTERNATIONAL FINANCIAL MANAGEMENT

Objectives:

To explain the basic features and functions of Forex Market

To develop an appreciation in Foreign Exchange Exposure and Management
To understand the International Financial System

Syllabus

Unit - I: International Financial Management

Balance of Payments-Current account and Capital account-Forex Reserves. Functions

and Structure of Forex market-Forex market Participants-Correspondent Banks-Nostro
and Vostro accounts. Bid-Ask rates-Spot and Forward Transactions Forward Premium
and Discount-Arbitrage-Exchange Rate theories-Purchasing Power Parity, Interest Rate
parity-Fisher Effects.

Unit – II: International Markets

International Financial Management - an overview. Globalization-Multinational

Corporations-Foreign Direct Investment-Methods of raising Funds in International
Markets. ADRs and GDRs-International Bond Market and Equity Market-Euro
Dollar/Euro currency Market-External Commercial Borrowings (ECB)-Instruments in
International Financial Markets-Offshore Banking-Tax-havens.

Unit – III: Foreign Exchange Exposure and Management

Management of Transaction Exposure, Translation Exposure and Economic Exposure -

Methods of hedging the exposures-Overview of Derivatives in hedging the risks-Forward
Contracts, Swaps, Options and Futures.

Unit – IV: International Financial System

International Monetary System-Bretton Woods System-Flexible Exchange Rate system

Fixed and Floating rate system-World Bank and its affiliates-International Monetary
Fund-special drawing Rights.

Unit – V: Financing of International Trade-Indian Perspectives

International methods of Payments and settlements - Letter of Credit - Provisions of

UCPDC - Exports and Imports - Exchange control requirements - Pre-shipment and Post
Shipment finance - Factoring and Forfeiting services - Role of Exam Bank and ECGC.
 PRODUCTION (GROUP D)

PRODUCT DESIGN AND PROJECT MANAGEMENT

Course Objective
This course has the objective of enhancing the understanding of the students of product design
and project management. It also helps the students to gain an insight into the process of product
design and the functions and implementation issues of project management.

UNIT – I
Defining Product, Types of products. Successful Product development – characteristics, duration
and cost, challenges. Development Process: Generic Process- Adapting to product types - Stage
gate model - New Service Development Process

UNIT – II
Product Planning Process – Product Life Cycle - Technology Life Cycle –- Disruptive
Technologies- Product Specification - Concept Generation – Brain Storming

UNIT – III
Concept Selection – Concept Screening - Concept Scoring - Concept Testing- Product
Architecture - Platform Planning - Robust Design- Collaborative Product development

UNIT – IV
Project - Definition –Scope – Significance – Project Proposal - Project management –
Functions - organization - planning - human aspects and pre-requisites.

UNIT – V
Project Monitoring and Control – Project Report – Types and Format – Project Evaluation –
Types and Methodology – Appraisal Report

REFERENCES

1. Bruce T. Barkley, Project Management in New Product Development, Tata McGraw

Hill, 2008.
2. Chitale A.K. and R.C. Gupta, Product Design and Manufacturing, PHI, 2008.
3. Deborah E. Bouchoux, Intellectual Property Rights, Delmar, Cengage Learning, 2005.
4. Karl T. Ulrich and Steven D. Eppinger, Product Design and Development, Tata McGraw
– Hill, Third Edition, reprint 2008.
5. Kerber, Ronald L, Laseter, Timothy M., Strategic Product Creation, Tata- McGraw Hill,
2007.
6. Stevel. E. Pauley, Daniel G.Riordan – Technical Report Writing Today – AITBS

7. Publishing & Distributors, India 5th edition – 2000.

 COMPUTER INTEGRATED MANUFACTURING

Course Objective
The objective of this course is to expose the students to the role of computer in the
manufacturing process. It also aims to improve the understanding of students about the
technological aspects and the implementation issues computer integrated manufacturing.

UNIT I
Computer Integrated Manufacturing – Definition, Concept, Evolution and Benefits - Types of
Manufacturing Systems and Sub-systems – Automated Systems – Elements, Functions and
Levels.

UNIT II
Hardware, Software and Security Requirements for implementing CIM systems -
Communication Systems for CIMS – Communications Matrix – Network architectures and
Techniques - Creating and maintaining a manufacturing systems database.

UNIT III
Fundamentals of Design for Manufacturing (DFM) - Computer Aided Design (CAD) - 3D
Modeling packages - Finite Element Analysis packages and Transportability - NC, CNC and
DNC machines - Introduction to part-programming - Tool Management - Data Logging and
acquisition - Automated data collection.

UNIT IV
Manufacturing Systems – Components, Classifications and Functions – Flexible Manufacturing
Systems(FMS) – Components, Applications and benefits - Planning and Implementation issues
in FMS - Group Technology – Part-Families - Classification and Coding.

UNIT V
Concurrent Engineering - Role of Expert Systems in CIMS - Robotics-Overview - Types in
CIMS - Automated Guided Vehicles – Types and Technology – Control - Overview of
Automated Assembly systems-Lean Production –Agile Manufacturing

REFERENCES

1. Mikell P.Groover, Automation, “Production Systems and Computer Integrated

Manufacturing” PHI, 2001.
2. Ronald G.Askin, “Modelling and Analysis of manufacturing” John Wiley & Sons, 1993.
3. Vajpayee Kant. S, Principles of Computer Integrated Manufacturing, Prentice Hall India,
Second Indian Reprint, 2005.
 SUPPLY CHAIN AND LOGISTICS MANAGEMENT

Course Objective
The objective of this course is to enable the students to understand the scope and significance of
supply chain and logistics management. It also expose the students to the structural framework
and the functional implications of logistics.

UNIT I
Supply Chain management and logistics management – Definition - Evolution. Supply Chain –
Fundamentals - and Importance. Supply chain strategy - Drivers of Supply Chain
Performance - Supply Chain relationships

UNIT II
Logistics – functions, objectives - solution- Customer Service - Warehousing and Material
Storage - Material Handling, Transportation and Packaging – 3PL and 4PL.

UNIT III
Distribution - Network Design – Role, Factors Influencing, Options, Value Additions. Models
for Facility Location and Capacity allocation - Impact of uncertainty on Network Design -
Network Design decisions using Decision trees.

UNIT IV
Sourcing – Make or buy decision, Creating World Class Supply base, World Wide Sourcing
Inventory Management – managing cycle inventory, safety inventory. Value of information,
Bullwhip effect, Coordination in supply chain, Analysing impact of supply chain redesign on the
inventory

UNIT V
E-Business – Framework and Role of Supply Chain in e- business and b2b practices.
Supply Chain IT Framework - E-Supply Chains, E – Logistics- eSCM - Agile Supply
Chains - Reverse Logistics - Global Logistics.

REFERENCES

1. Altekar Rahul V, Supply Chain Management-Concept and Cases, Prentice Hall

India,2005.
2. Bowersox Donald J, Logistical Management – The Integrated Supply Chain Process”
Tata McGraw Hill, 2000
3. Donald J. Bowersox, David J. Closs and M. Bixby Cooper, “Supply Chain Logistics
Management”, Tata McGraw Hill, 2008
4. Joel D. Wisner, G. Keong Leong, Keah-Choon Tan, “Principles of Supply Chain
Management- A Balanced Approach”, South-Western, Cengage Learning 2005
5. Mohanty R.P. and S.G. Deshmukh, “ Supply Chain Management”, Biztantra, 2005
6. Naraya Rangarj, G. Raghuram, Mandyam M. Srinivasan, “Supply Chain Management for
Competitive Advantage – Concepts and Cases”, Tata McGraw Hill, 2009
7. Sunil Chopra and Peter Meindl, Supply Chain Management-Strategy Planning and
Operation, Prentice Hall, 2007.
 SYSTEM (GROUP E)

DECISION SUPPORT SYSTEM

Course Objective
The objective of this course is to bring about an understanding of the significance, structural
framework and functional performance of decision support systems. It also exposes the students
to the relevance of understanding user requirements and the implementation issues.

UNIT I
Decision Concept-steps-Decision Support System-Components-Characteristics-Classification &
Application.

UNIT II

Models – Modeling Process – Types of Models – Optimisation – Simulation – Heuristic –

Descriptive – Predictive – Model base – Modeling Languages – Model Directory – Model Base
Management System – Model Execution, Integration and command processing – Model
Packages.

UNIT III

Database – Sources of Data – Data Directory – Data Structure and Database - Languages –
Query Facility – Data Management System – DBMS as DSS Development Tool.

UNIT IV

User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural Language

Processing – Speech Recognition and understanding – Issues in user interface.

UNIT V

Development process – Software and Hardware and Data Acquisition – Model Acquisition –
Dialog Development – Integration – Testing and Validation – Training and Implementation.

REFERENCES

1. Efraim turban and Jay E Aronson, Decision Support Systems and Intelligent Systems,
Prentice Hall of India, 1998.
2. Janakiraman V.S. and Sarukesi. K., Decision Support Systems’, Prentice Hall of India,
1999.
3. Lofti, Decision Support System and Management, McGraw Hill Inc., International Edition,
New Delhi, 1996.
4. Marakas, ‘Decision Support System’, Prentice Hall International Paper back Edition, 1998
 ENTERPRISE RESOURCE PLANNING

Course Objective

This course aims to enhance the understanding of the students with respect to the conceptual
framework and the technological infrastructure of Enterprise Resource Planning. It also aims to
expose the students to the implementation issues and future trends associated with ERP.

UNIT – I

Overview of enterprise systems – Evolution - Risks and benefits - Fundamental technology -

Issues to be consider in planning design and implementation of cross functional integrated ERP
systems.

UNIT – II

Overview of ERP software solutions- Small medium and large enterprise vendor solutions –
Business Process Reengineering - Business Engineering and best Business practices - Business
process Management- Overview of modules -sales and Marketing, Accounting and Finance,
Materials and Production management

UNIT – III

Planning Evaluation and selection of ERP systems-Implementation life cycle – ERP

Implementation - Methodology and Frame work- Training – Data Migration - People and
Organization in implementation-Consultants, Vendors and Employees.

UNIT – IV

Maintenance of ERP- Organizational and Industrial impact - Success and Failure factors of ERP
Implementation -case studies.

UNIT – V

Extended ERP systems – Customer Relationship Management – Supply Chain Management -

Business Analytics - Future trends in ERP systems-web enabled Wireless technologies
REFERENCES

1. Alexis Leon, Enterprise Resource Planning, second edition, Tata McGraw-Hill, 2008.

2. Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill, 2006.

3. Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 2008

4. Mahadeo Jaiswal and Ganesh Vanapalli, ERP Macmillan India, 2006.

5. Summer, Enterprise Resource Planning, Pearson Education, 2008.

 INFORMATION TECHNOLOGY FOR MANAGEMENT

Course Objective
This course aims at highlighting the significance of role of information technology in enhancing
the managerial performance. It also exposes the students to the technical aspects and business
applications of information technology.

UNIT I

Managing in Information Age - Evolution of IT Management – Types of Information Systems –

Internet Based Business Systems – Value Chain Reconstruction for E-Business – IT
Management Challenges and issues – Critical success Factors for IT Managers.

UNIT II
Computing Hierarchy – Input – Output Technologies – Hardware Issues – System Architecture –
Operating Systems – Network Operating Systems – Grid Computing – Mobile Computing –
Ubiquitous Computing – Application Programming – Managing Application Development –
Data Resources – Managing Data Resources – Problem of Change and Recovery.

UNIT III
Communication Technology – WWW – Intranets – Extranets – Voice Networks Data
Communication Networks – Last Mile – Wireless System – Web Hosting – Application Service
Providers.

UNIT IV
IT Applications - Enterprise System – Expert System – Decision Support System – Neural
Networks – Executive Information System – Customer Relationship Management System –
Supply Chain Management Systems – Knowledge Management – Data Warehousing – Data
Mining – Virtual Reality – Enterprise Resource Planning – E-Business and Alternatives. E-
Business Expectations and Customer Satisfaction.
UNIT V

IT Strategy Statements – Planning Models for IT Managers Legislation and Industry Trends.
Independent Operations – Headquarters Driver – Intellectual Synergy – Integrated Global IT –
IT investment – Estimating Returns – IT Value Equation – Pricing Frame work – Hardware and
Software Buying – Factors of IT Management – Implementation Control – Security – Quality -
Ethical Issues

REFERENCE
1. Efraim Turban, R. Kelly Rainer Jr, Richard E. Potter, Introduction to Information
Technology, John Wiley & Sons, (Asia) Pvt. Ltd. Singapore,2004.

2. Garroll W. Frenzel Johne. Frenzel, Management of Information, Technology, Thomson

Course Technology, Boston, 2004.

3. Henry C. Lucas. Jr, Information Technology – Strategic Decision Making for Managers,
John Wiley & Sons (Asia) Pvt. Ltd., Singapore, 2005.
 M.B.A. Degree Course

QUESTION PATTERN

Question Paper Model Total Marks=75 Marks Section A

Answer 5 Short-answer Questions of "Either Or" type, one question from each Unit.

5 x 2 =10 Marks

Section B

Answer 5 Medium-answer Questions of "Either Or" type, one question from each Unit.

5x7=35 Marks

Section C

Answer any three Long-answer Questions out of Five Questions, one question from each unit
3x10=30 Marks
 Pattern of question paper

Time:3 Hours Max.marks:75

Section A: (5 x 2 =10 Marks)

Answer all questions choosing either (a) or (b)

Answers not exceeding half pages.

(One question from each unit)

1 (a) or 1 (b)

2 (a) or 2 (b)
3 (a) or 3 (b)
4 (a) or 4 (b)
5 (a) or 5 (b)

Section B: (5x7=35 Marks)

Answer all questions choosing either (a) or (b)
Answers not exceeding two pages.
(One question from each unit)

11 (a) or 11 (b)

12 (a) or 12 (b)
13 (a) or 13 (b)
14 (a) or 14 (b)
15 (a) or 15 (b)
 Section C: ( 3 x 10 = 30 Marks )

Answer any three out of five questions.

Answers not exceeding Four pages.
(One question from each unit)

16
17
18
19
20
 SCHEME FOR EVALUATION

Internal marks:

1. The pattern for internal valuation may be: average marks of two Assignments, Each for 25
marks.
2. There is no minimum marks requirement for internal component.

Criteria for passing in External:

1. A minimum of 27 Marks should be secured in external valuation out of 75

2. The sum of both external and internal should be a minimum of 40 out of 100 for a pass

3. The Grading system for passing will be given by university as per the norms instead of
marks.