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    Media Centres in Action Methods For Analysis

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    This poster summarizes Jennifer Jones' PhD research on social media and the 2010 Vancouver Winter Olympics. It discusses how accredited media centers were historically the only producers of Olympic content but that non-accredited centers have emerged, as well as independent media groups. It outlines Jones' methods of ethnographic data collection and network analysis to assess the impact of information created and distributed through various media networks like VANOC, independent groups, and online platforms. The research aims to conclude with interviews to understand social media's role in how the Olympics are experienced.

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    Media Centres in Action Methods For Analysis

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    This poster summarizes Jennifer Jones' PhD research on social media and the 2010 Vancouver Winter Olympics. It discusses how accredited media centers were historically the only producers of Olympic content but that non-accredited centers have emerged, as well as independent media groups. It outlines Jones' methods of ethnographic data collection and network analysis to assess the impact of information created and distributed through various media networks like VANOC, independent groups, and online platforms. The research aims to conclude with interviews to understand social media's role in how the Olympics are experienced.

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    This poster summarizes Jennifer Jones' PhD research on social media and the 2010 Vancouver Winter Olympics. It discusses how accredited media centers were historically the only producers of Olympic content but that non-accredited centers have emerged, as well as independent media groups. It outlines Jones' methods of ethnographic data collection and network analysis to assess the impact of information created and distributed through various media networks like VANOC, independent groups, and online platforms. The research aims to conclude with interviews to understand social media's role in how the Olympics are experienced.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    90 views1 page

    Media Centres in Action Methods For Analysis

    Uploaded by

    api-26761650
    This poster summarizes Jennifer Jones' PhD research on social media and the 2010 Vancouver Winter Olympics. It discusses how accredited media centers were historically the only producers of Olympic content but that non-accredited centers have emerged, as well as independent media groups. It outlines Jones' methods of ethnographic data collection and network analysis to assess the impact of information created and distributed through various media networks like VANOC, independent groups, and online platforms. The research aims to conclude with interviews to understand social media's role in how the Olympics are experienced.

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    Social Media and the Olympic Games: Embedded in Vancouver

    PhD Candidate: Jennifer Jones | Supervisor: Professor Andy Miah


    School of Creative and Cultural Industries, University of the West of Scotland
    email@jennifermjones.net | @caffeinebomb | http://www.jennifermjones.net

    Introduction Media Centres in Action Methods for Analysis


    This poster reflects the initial context and Historically, the production and distribution
    From the initial data collection through ethnography,
    the explorative findings collected during the of Games related media content is
    a mixed method approach will be used to assess the
    Vancouver 2010 Winter Olympic Games restricted to those media organizations who
    impact of the information created and distributed by
    where the researcher was embedded as a have paid the International Olympic
    the known media groups. The networks emerged from
    working journalist from the 1 st of February Committee (IOC) for the exclusive rights to
    four key organisations:
    to the 7 th of March, 2010. broadcast and report Olympic Games content. This is referred
    to as Accredited Media. •The Vancouver Organising Committee (VANOC) Accredited.

    Internet/Media •The British Columbia Media Centre Non-Accredited.


    Non-Accredited
    Transformations •W2 Arts and Culture House Independent.

    •True North Media House Self-accredited, Online-only.


    There has been vast transformations Since the Sydney 2000 Games, there has
    in both the way we consume media been an emergence of non-accredited •Through the examination of archived media (articles, online
    and use communication technologies media centres. These are arranged by material, videos, photographs and other web content) produced
    such as the Internet and mobile phones. the host city to cater for and provide and shared through each network, and the use of innovative
    These changes allow media audiences to become part of the facilities international journalists who may network graphs to track public communication, the research will
    process of media production, giving rise to a new power not have media rights to the Games. They also provide access conclude with semi-structured interviews with key group figures.
    relationship between audiences, broadcasters and journalists. to information, which is not related to Olympic sport, but the
    broader festival at large. Towards 2012:
    Vancouver 2010 was described to “The
    Twitter Olympics” in reference to the influx of
    Independent content generated by those who use online
    The Olympic Context Vancouver 2010 was the first Olympiad to have platforms to share immediate information.

    - The Olympic Games are one of the a substantial and independent social media The IOC are keen to embrace the

    most watched mega sporting event in presence. There was an increased focus on digital revolution and are looking at

    the world. digital content generated and distributed by ways to harness content and platforms

    - 4 year Olympiad provides the interface of informal networks of creative for accredited media.

    grounding for assessing workers and activists from within the host city, some Furthermore, the London 2012 Games coincide with government
    advancements in without a physical base and communications conducted proposals to support a digital economy in Great Britain. Both will
    emerging technologies. via online platforms. have an influence in how citizen media is created and understood.
    - Conflicting messages.

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