6045 DAIKIN VI-Book WorkInProgress

INDEX
SHOWROOMS
Table of content
The visual identity of Daikin for
displaying products and solutions
Guidelines for displaying Daikin products
and solutions
Visual identity
142
Main idea
143
Look & Feel
144
Exterior
146
Representation of shop facades
146
Signboard 147
Display windows
152
Outdoor elements
154
Interior 156
The shop in general
156
Light 157
Displays
158
How to display Daikin products&solutions
158
Sizes 160
Content 162
Grid 170
Setup Possibilities
174
Artwork 180
Materials
186
Construction 188
140
Furniture
194
General rules
194
Reception desk & coffee bar
195
High table & bar stool
196
Lounge 197
Decorative elements
198
Office desks & chairs
199
Additional elements
200
Multimedia
TV-Screens & Tablets
Video walls & illuminated screens
202
202
203
Applications
Flagship store
Single-brand dealer
Multi-brand dealer/Wholesaler/shop in shop
Proposal for measures on existing shops
204
204
208
210
212
Support
214
141
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Visual identity
Main idea
Ambassador for brand identity
Basic principles of brand identity
Visual identity message for

displaying products and
solutions
How to display products

& solutions
The Visual Identity Book for Print/Web is the basis for

preparing the new guidelines for displaying products
and solutions.
To achieve visual identity there should be no conflict
between these areas.
The VI Book for displaying products and solutions
establishes guidelines on how future areas should be
designed (shops, flagship stores, displays, ).
The VI Book serves both as a planning aid and as a
basis for future areas designs.
It offers solutions which should be implemented as
far as possible in cooperation with a design agency
and/or a local architect.
142
The very core of the brand must be conveyed:

through technology, clarity, customer-focus and
superiority.
Technology
Customer-focus
What interests the customers?
What do they respond to?
What are their wishes/concerns?
How can you help them?
These questions differ from country to country, from
region to region.
An atmosphere in which the customers feel
understood can easily and effectively be created
through quotes and emotional images.
The products are of sophisticated technology and of

high quality. The focus is not just on the display of dry
technical specifications but on how the technology
makes a positive contribution to existing needs.
All equipment must be connected and functioning

properly in order to show the customer the benefits
live, directly and immediately.
Clarity
Superiority
The primary focus is not only on displaying products

but on solutions. This relationship (product <>
solutions) should be presented clearly.
It is important that next to competing products

Daikin products look stronger, more elegant, more
intelligent and more valuable, e.g. in wholesale
dealers or multibrand stores.
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Look & Feel

Representation of brand identity
Description of the new
Look & Feel
Daikin wants to be perceived as an international
premium brand and demonstrate market leadership.
The company looks back on a long tradition, has
developed great expertise in its field and is a leader in
innovation.
Daikin's excellent customer service, very good
supply network and convincing solutions must be
emphasised.
Step 1
The first impression should create an association of
clarity.
The Daikin brand is elegantly presented without
being overbearing.
For the atmosphere you want to create the brand
needs to be presented fully in line with the VI-Book
guidelines: white-blue-black and tidy.
The logo is a key element, clearly visible and wellproportioned (preferably slightly smaller rather than
too large).
Step 2
On second glance, or closer up, the customer is
drawn in at different levels.
Desires, visions and solutions are directly addressed
in an atmosphere that is technical and clear, but also
conveys a certain sense of security and closeness.
In addition to quotes and slogans, emotion images
serve to achieve this. Where space allows, situations
should be created that favour pleasant and
comfortable informative and sales discussions (at the
lounge, coffee bar or desk if available).
Ideally, these situations involving working
installations serve as examples of how the products
are used.
Step 3
At the third look, the customer is already directly
at the product and its immediate vicinity, where
relevant details are presented and solutions
demonstrated.
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Exterior
Exterior
Representation of shop facades
Signboard
Exterior finish
Daikin Signboard
Shop facades vary greatly depending on the

properties in which they are located.
In addition to its function as a signpost, the exterior

signboard is key to displaying the Daikin brand in
public. It is often the first point of contact, the one
associated with the brand, and should therefore be of
high quality, properly sized and well placed.
The perfect location of a Daikin shop is on the

ground floor in a highly frequented area.
It is important that the facade is clean and in good
condition so as to leave a good first impression.
A white coloured facade is recommended.
In case of applying a frontal AND a sideward (90

to wall) signboard it is recommended that the
sideward signboard is 60-70% smaller than the frontal
signboard.
The outside space should have room for the

mandatory signboard, and the display windows
must be suited for promoting messages by means of
labelling.
Additional advertising measures, such as pylons, are
welcome.
Frontal logo
Logo 90 to wall
width e.g. 200cm
width e.g. 125cm
Shop with frontal and sideward logo

> sideward logo 60-70% smaller
Shop with frontal logo
Implementation
The best implementation of the signboard would be
to illuminate it for creating a better visibility during
day and night. The following rules also apply if you do
not use illumination.
There are two recommended possibilities:
The best implementation of the signboard would
be to use single letters as they appear fresher and of
higher quality.
Single letters
Another possibility would be to use a white box

with pre-assembled (illuminated) single letters.
In case of a coloured facade (e.g. yellow) it is
preferred to use a white box with single letters.
Otherwise you might create brand irritation.
White box with single letters

3D-Rendering of shop facade with frontal and sideward logo
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Exterior
Signboard
Material
Signboard with additional text
For the (illuminated) single letters it is recommended

to use transparent acrylic glass which is blue/black
laminated from the back.
If you do not use any illumination it is also possible to
use blue/black powder coated metal for the letters.
If you wish to add a text to DAIKIN, the following

rules have to be applied:
Signboard with Text in 1 line
40% of DAIKIN font height
The distances from the outer frame should be exactly

like the distances of the basic signboard box.
Max. area for additionl text/right-aligned
The box sould either be made of white acrylic glass or

white powder coated metal.
Additional text could be placed below the DAIKIN

fontin line with the deepest point of the logo. The
text needs to be right-aligned, beginning from the
edge of the outer N.
DAY VIEWlightbox with single letters/both made of

acrylic glass
Please check the colour of the letters if you use

illumination.
Only use white light colour (4000 K5000 K).
The height of the text font should be 40% of the

DAIKIN font height.
The width of the text is limited to the width of the
DAIKIN font.
Signboard-box
with single letters
Examples
If you need more space for text you can add a second
line in the same font size with a line spacing of 1.0 >
see examples.
NIGHT VIEWlightbox with single letters/both made of
acrylic glass
Box sizes
By choosing a signboard made of a box with single
letters, the following sizes are specified:
Signboard with Text in 2 lines
Minimum size: 125cm29cm

Maximum size: 200cm46.4cm
40% of DAIKIN font height
For signboard boxes sized in between of those

measurements the box can be proportionally
adjusted (e.g. 170cm39.4cm).
Continuing font size including

spacing 1.0
Max. area for additionl text/right-aligned
MIN. 29cm
MAX. 46.4cm
MIN. 3cm/MAX. 4.9cm
MIN. 22.9cm/MAX. 36.7cm
MIN. 3cm/MAX. 4.9cm

Examples
MIN. 7.5cm
MIN. 110cm/MAX. 176cm
MAX. 12cm
MIN. 7.5cm
MAX. 12cm
MIN. 125cm/MAX. 200cm
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Exterior
Signboard
Position of signboard
max: h = 100 cm -> b = 262 cm, Logobreite = 205 cm
The size of the logo and the distances are defined

in chapter Daikin Logo. The basis for this applied
example is the Daikin logo with a length of 72mm.
10mm
The logo is surrounded by a clear zone of 10mm.
10mm
25mm
The same proportion should be applied for logos on

shop facades.
Maximal height of logo including clear zone:

100cm
Minimum height of logo including clear zone:
53.5cm
Version 1
The logo is located above the first left
window/door.
10mm
MIN. 53.5cm/MAX. 100cm
Signboard size
There are different possibilites of placing a Daikin

signboard:
72mm
10mm
Version 1
Version 2
The logo is adapted to specific architectural
conditions. The distance must be measured from
the outer left edge of the facade.

Version 3
The logo is located above the middle of the shop
facade or door.
MIN. 15.3cm
MIN. 110cm/MAX. 205.7cm
MAX. 28.6cm
MIN. 15.3cm
Version 2
MAX. 28.6cm
max: h = 100 cm -> b = 262 cm, Logobreite = 205 cm
OTHER SHOP
OTHER SHOP
Version 3
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Exterior
Exclusive
features
Display windows
Exclusive
features
comfort-enhancing
+ energy-saving
-20 %
winter / autumn
special offer
The total
solution
Always in
control,
multiple spplicationss
for hotels & offices
no matter where
you are.
clear zone = 2 grid units = 20cm

Place for typography
elements or icons
clear zone =
General rules
1 grid unit = 10cm
The basic rule is: The bigger the display windows, the
better. The presentation of Daikin should be as open
and inviting as possible.
Examples
Exclusive
features
The basic idea is to use the whole shop as a display.
Exclusive
features
comfort-enhancing
+ energy-saving
%
Autumn
Sale
Display windows and labels should be used in a way

that ensures no restriction on the view of the show
room and the product presentation
The total
solution
Always in
control,
no matter where
you are.
multiple applications
for hotels, offices,
retail, home
Material & colours

Printed and transparent adhesive foils or stickers are
suggested to use for labels and advertising because
of their flexibility.
The colours should be predominantly
white/grey/blue/blackas mentioned in chapter
Colour world.
grid unit = 1010cm

Place for text or
The total
solution
Exclusive
features
comfort-enhancing
information
Display label grid

The grid consists of small squares of 1010cm.
The label is surrounded by a clear zone (pink area)
where NO TEXT should be placed.
Exclusive
features
comfort-enhancing
Autumn Sale
The grey area is reserved for icons and typographic

elements. The size and proportion of it should be
applied from the print applications for large formats.
For these elements preferably use white or Daikin
blue colour.
The blue transparent area defines the possible
position for advertising texts/symbols or information.
The surrounding clear zone for this area amount to
one grid unit.
The blue area with text and information content
should be placed above the centre space,
approximately at eye level (see examples).
152
Mid
Season
Sale
Exclusive
features
comfort-enhancing
153
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Exterior
Outdoor elements
Outdoor lighting elements
Additional outdoor
advertising elements
A linear and straight design is preferred.

An indirect lighting on the facade also gives a nice
first impression.
Beach flags, pylons and similar outdoor advertising

elements are welcome.
Ideally the colour of the lamps should be white or

light grey.
The used elements should be of good quality and

always in good condition, as well as in line with the
guidelines of the VI-book, see chapter Advertising.
Like for the outdoor lighting elements, a straight
design is recommended.
GSPublisherEngine 0.0.100.100
e.g. Molto Luce/Next LED, white
3D-Rendering of shop facade/DAY VIEW
154
3D-Rendering of shop facade/NIGHT VIEW
Beachflag examples
PylonDay View
PylonNight View
155
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Interior
Daikin shops inside
The shop in general
Light
Regardless of whether the space already exist or has

just been found, a bright, open and manageable
structure should be created. The focus should be on
the products which must be easily accessible. The
premises must be in good condition, as this reflects
directly on the products.
Good lighting is essential.

In general there are two different types of lighting
elements: technical light and decorative light.
Technical light illuminates the products and creates
brightness in the room.
Decorative light is produced by lamps that
themselves are decorative in nature and thus
serves purely to create atmosphere (for decorative
lightsee chapter Furniture).
Ceilings
The type of ceilings depends on the local AC-systems.
If possible, smooth, white and basic ceilings are
preferable, since they appear fresher and more
modern.
Track lighting system: e.g. Molto Luce/Shopstar, white
It is important to ensure that light and illuminated

areas are also visible from the outside during the day,
as otherwise the shop will appear to be closed.
Walls
Technical light
In general the walls should be white-coloured, in

good condition and tidy.
In accordance with the technical products,

the general light colour should be white
(4000K5000K) and not have the colour of
artificial or warm light.
The wall design is dependent upon several factors:

property (some with their own rules, e.g. multibrand
stores), location (e.g. coffee bar, reception) and
function (doors or windows).
The light is ideally produced by adjustable spots

which can be directly focused on the highlights
(displays, products, quotes, logo, images, ).
The walls located directly around the displays should

be painted in a different colour. This is described in
chapter DisplaysArtwork/colour frame.
Floor
A good and friendly contrast to the cool
white/blue/black is established through the use of
wood-coloured floors.
Parquett floor: e.g. HARO/Plank Oak white
Recessed downlight: e.g. Molto Luce/Only white
PVC: e.g. FORBO/Allura Commercial 0.55mm/w60070
Parquet flooring is preferable, but very easy-to-clean

PVC with the appearance and structure of wood is
also applicable.
The colour of the floor should be pale and natural
(e.g. light coloured oak). It is highly recommended
to use a high-quality product. The quality differs
tremendously between PVC products.
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PublisherEngine 0.0.100.100
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Displays
How to display Daikin products&solutions
Basics of product
presentation
LayoutOrganisation
(CEILING UNIT)
In order to describe the products, it is recommended

to use displays on which the devices are presented.
These should be organised according to the
following structure:
VERTICAL LAYOUT
The products are the most important elements of the

display areas.
Ideally, they are fully functional and positioned in the
space where they would normally be used (e.g. wall
uniton wall/ceiling unitoverhead, ).
LOGO
Vertical layout
The wall unit is used as an example to explain how

the product should be positioned in general:
It should be mounted on the wall in a height that
allows customers to touch and inspect it, but should
never be put too low so that it can only be seen from
above.
Information material, multimedia hardware and
remotes should also be placed at a useable height.
PRODUCTS / TV
INFOS / GRAPHICS
FLYER / INFOS
MULTIMEDIA / REMOTE
PRODUCTS
GRAPHICS / INFOS
A vertical layout governs the position of the logo,

the positioning of the products, the placing of
information brochures and the integration of
multimedia and remotes.
(PEDESTAL)
HORIZONTAL LAYOUT
Horizontal layout
Under no circumstance should a product be shown

WITHOUT the corresponding display (e.g. unpacked
on the floor on its box).
A horizontal layout stipulates the minimum spacing

between the products and requires products to be
thematically arranged in groups.
Intermediate elements and/or colours organise the
various categories.
Flyer
The minimum distance of displays to the wall

is 10cm.
tablet
The only exception is if displays are mounted around

the corner (no gap necessary).
PRODUCT SOLUTION OR CATEGORY I

(MAX. 4 DISPLAYS)
GAP
PRODUCT SOLUTION OR CATEGORY II

(MAX. 4 DISPLAYS)
IDEAL ~ 60 CM
MIN. ~ 40 CM
MIN.
10 CM
LABEL
Wall unit
LABEL
In order to avoid an impression of overload, the

maximum number of 4 displays without leaving a
gap should not be exceeded.
The width of the gap between the display product
solutions/categories should ideally be 60cm, the
minimum being 40cm.
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Displays
Sizes
36,4
0,2
36,4
0,2
203,4
0,2
125
125
2,50m
2,50m
240
240
10
0,00m
0,10m
0,10m
0,10m
10
0,00m
0,10m
10
10
0,10m
0,00m
0,00m
0,00m
0,10m
10
92
92
0,2
0,2
0,2
38
10
0,2
0,00m
125
160
125
125
125
125
80
161
10
0,10m
0,00m
0,2
36,4
111,2
109,6
38
0,2
92
0,00m
2,50m
203,4
36,4
109,6
0,2
0,10m
10
10
0,00m
2,50m
111,2
2,50m
0,2
36,4
125
0,2
73
0,10m
2,50m
38
10
36.40 125cm
73.00 125cm
38.00 125cm
92.00 125cm
109.60 125cm
111.20 125cm
203.40 125cm
240.00 125cm
240.00 80cm
92
38
Sizes
Display No.1:
Display No.2:
Display No.3:
Display No.4:
Display No.5:
Display No.6:
Display No.7:
Display No.8:
Display No.9:
0,2
The maximum height of each configuration should

not exceed 2.40 m.
92
0,2
Display No.9 with a width of 80cm should only be

used if there is not enough space.
0,2
The general width of all displays should be 125cm.
2,50m
92
36,4
2,50m
0,2
73
2,50m
A system of nine different display sizes has been

developed depending on the dimensions of Daikin
products and their location.
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Displays
203,4
Content
There is a huge range of Daikin products that can be
displayed.
LABEL
The following pages show many examples how you

can arrange Daikin products, info graphics, text and
images on different display sizes.
CEILING MODULES
The diagram on this page illustrates the modular

system which is the base of this display concept.
DISPLAY 1-4
DISPLAY 5-7
1
1
2
2
3
7
4
DISPLAY 8
PEDESTAL MODULES
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Displays
Content
Content possibilities of
Ceiling moduls
Display Nr. 13
Product- Logo or group
tablet
infos
DISPLAY Nr. 1
1
infos
CEILING MODULE 125 115cm

2
blank
infos
tablet
DISPLAY Nr. 3
3
Round
s t
115
ceiling modul
tablet
Flyer
Flyer
tablet
Flyer
infos
Emotion picture/
info graphic

4
Fully
cassette
80
DISPLAY Nr. 2
40" TV
infos
Flyer
infos
Flyer
1
Flyer
infos
ceiling modul
2
Wall unit
(e.g. Emura)
infos
Wall unit
(e.g. Ururu Sarara)
Flyer
164
90
Flyer
Concealed suspended
unit (e.g. FHQ35C)
Wall unit
(e.g. FTXM)
Emotion picture/
info graphic
165
infos
75
Altherma high
temperature
split/ Flex Type
SHOWROOMS
SHOWROOMS
Pedestal
o
unit FVXS)
infos
Outdoor unit
(e.g. Multi-Split)
Emotion picture/
info graphic
Emotion picture/
info graphic
10
Content
3
Outdoor unit
(e.g. Single-Split)
20
Display Nr. 4
Altherma high
temperature
split/ Flex Type
infos
75
20
Displays
Pedestal
Display Nr. 56
Emotion picture/
info graphic
Air Puri
MCK75J
Outdoor unit
(e.g. Altherma)
infos
20
o
unit FVXS)
Emotion picture/
info graphic
Flyer
Wall unit
Nexura
2
Outdoor unit
(e.g. Multi-Split)
Wall unit
(e.g. Emura)
Special Construction:
Wall unit Nexura- half in display integrated
4
Wall unit
(e.g. Ururu Sarara)
20
Outdoor unit
(e.g. Single-Split)
Flyer
Wall unit
(e.g. Emura)
20
4
Wall unit
(e.g. R-32/ FTXM)
40" TV
Emotion picture/
infos
20
Outdoor unit
(e.g. Altherma)
Concealed o
integrated in box with hinged door
Concealed
Emotion picture/
info graphic
Wall unit
Nexura
Altherma
hybrid heat
pump
Place for
Artwork/
info graphic
Wall unit
Nexura
Emotion picture/
info graphic
Gas
condensing
boiler
Wall unit Nexura- half in display integrated
Concealed
FLEXIGERT FLXS-B
Place for
Artwork/
info graphic
Wall unit
Nexura
Place for
Altherma low
temperature split Artwork/
(wall mounted) info graphic
166
Concealed o
integrated in box with hinged door
167
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Altherma low
temperature
split
Content
Place for
Artwork/
info graphic
Place for
Artwork
65
Displays
10
SHOWROOMS
Pedestal
Emotion picture/
info graphic
Display Nr. 7
Display Nr. 89
Wall mounted unit

(Altherma low
temperature split,
hybrid heat pump,
Gas condensing boiler)
10
Place for
Artwork/
info graphic
Emotion picture/
info graphic/
Illuminated screen
65
Altherma low
temperature
split
Place for
Artwork/
info graphic
Place for
Artwork
40
Floor
standing unit
(e.g. FVQ-C)
10
Pedestal
40
10
Pedestal
Pedestal
Altherma
heat pump
Place for
Artwork/
info graphic
Place for
Artwork
65
10
Floor
standing unit
(e.g. FVQ-C)
Pedestal
10
Place for
Artwork /
info graphic
65
Outdoor unitdouble
Altherma
heat pump
20
Pedestal
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Displays
Grid
Display grid for
typography and
images/artwork
Layout
Display 1
Display 1
An InDesign template is available for each display

size. All templates are defined with a grid and
typography in a scale of 1:10.
Basically the same design rules need to be applied for
typography and images/graphical artwork.
Display 2
Area reserved for Daikin Logo.

For each product category or solution only one logo
is applicable. The logo needs to be placed on the
outer left display.
Special product logos (e.g. SkyAir) can be placed on
the outer right display.
Display 3
Display 2
Displays 2, 5, 6, 7 und 8
Basic structure
Area for information, diagrams and images

Display 3
Display 3
The basic grid consists of 24 squares.

Each square consists of 5.208mm (125 : 24 =
5.208mm). Baseline grid: 5.5 pt.
Main Headline: 35 pt (Myriad Pro Light)
Headline: 15 pt (Myriad Pro Light)
Sub-headline: 11/11 pt (Myriad Pro Regular)
Copy: 9/11 pt (Myriad Pro Light)
Images, texts and graphics should be placed in a
distance of 2 grid squares from both external sides
(=10.416mm).
Display 3
Display 4
Area for more detailed specifications and product

descriptions, folder displays, remotes and tablets.
13 columns can be applied on this display.
For each option an InDesign template is available.
The gap between the columns is 1 grid width
(=5.208mm).
Display 4
Display 3
Display 3
Area for images and diagrams,

texts should be avoided (too low)
Display 9
Display 5
This display has a different grid size, it consists of 18

squares (instead of 24).
Each square consists of 4.44mm (80 : 18= 4.44mm).
The baseline grid and the size of typography is the
same as for all other displays.
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Displays
DISPLAY 5
DISPLAY 6
Examples of placing 2 wall units
Examples of placing wall units/Gas boiler/Air Purifier on extra
Grid
DISPLAY 2
Display grid for Daikin

devices and products
Basically the same design rules need to be applied for
typography and images/artwork.
shelf/wall units/T V-Screen
Basis structure
Same as for typography and images the basic
grid consists of 24 squares. Each square consist of
5.208mm (125 : 24 = 5.208mm).
Each display is again surrounded by a clear zone
(pink area).
Devices should be placed in a distance of 2 grid
squares from both external sides (= 10.416mm) and 1
grid square from the top and bottom (= 5.208mm).
Examples of placing wall units/T V-Screen
DISPLAY 8
DISPLAY 3
DISPLAY 7
The white area in the middle defines the mounting

area for Daikin devices and objects (e.g. TV screen,
folder displays, ).
There are two ways of placing a device or object:
Examples of placing folder displays/remotes/tablets
Large devices and objects need to be placed in the

middle of the centre.
Small devices and objects need to be placed on the
left or right side of the display.
Exception: floor units should be placed on a
pedestal or base.
DISPLAY 4
clear zone =
2 grid unit = 10,416mm
clear zone =
1 grid unit = 5,208mm
Center
white area=
place for Daikin devices & objects
172
Examples of placing outdoor units/wall units/small floor units
Examples of placing large floor units & large outdoor units
Examples of placing large floor units & large outdoor units
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Displays
Displays
Setup Possibilities
Setup Possibilities
2 DISPLAYS
1
Wall unit
"Ururu Sarara"
Wall unit
"Ururu Sarara"
5
Basic principles
infos
Using the correct artwork, quotes and images

with the specific product categories or solution is
obligatory.
Outdoor unit
Single-Split
Wall unit
"Ururu Sarara"
Folder 3
infos
Outdoor unit
Single-Split
Wall unit
(e.g. FTXM)
Folder 3
infos
Outdoor unit
Single-Split
3D-Rendering of free-standing rack
125
Wall unit
250,2
250,2
WallEmotion
unit
picture/
2
"Emura"
info graphic
tablet 3
infos
Wall unit
"Ururu Sarara"
infos
Wall unit
125
Outdoor unit
Multi- Split
Wall unit
10
Emotion picture/
info graphic
Folder
3
tablet
250,2
Folder 3
Folder
Outdoor unit
Multi- Split
4
Folder
Outdoor unit
Multi- Split
4
250,2
WallEmotion
unit
picture/
2
"Ururu Sarara"
info graphic
tablet 3
infos
Emotion picture/
info graphic
Folder
3
tablet
Outdoor unit
Multi- Split
Wall unit
250,2
Folder
Outdoor unit
Multi- Split
4
10
10
Outdoor unit
Single-Split
infos
240
infos
174
Folder 3
125
Outdoor unit
Multi- Split
Nexura
4
10
125
Wall unit
(e.g. FTXM)
Wall unit
"Emura"
10
If not enough retail space is available you can extend

the space virtually by using a screen and technical
features like tablet computers to show products and
solutions.
3tablet
10
Wall unit
"Ururu Sarara"
Folder
3
240
125
3D-Rendering of wall rack
infos
10
125
240
The maximum number of 4 displays in one line

should not be exceeded without leaving a gap,.
tablet
Nexura
4
240
As mentioned in the chapter Artwork, images and

graphics like diagrams are very important for an
emotional and adaptive appearance.
By overloading displays with products you can easily
create irritation which hinders an elegant brand
performance.
10
Outdoor unit
Single-Split
10
Do not overload displays!

Less is more!
240
Outdoor unit
Single-Split
infos
10
Folder 3
5
Wall unit
"Emura"
240
infos
Wall unit
40" TV"Emura"
240
Folder 3
40" TV
10
infos
Wall unit
"Emura"
240
Wall unit
"Emura"
240
On the following pages you can find different

examples of display sets (wall and free-standing
racks).
240
240
240
There is a big range of setup possibilities of Daikin

display configurations.
10
1 DISPLAY
250,2
175
SHOWROOMS
SHOWROOMS
Displays
Setup Possibilities
ceiling module
1
10
4 DISPLAYS
10
3 DISPLAYS
ceiling module
Wall unit
"Ururu Sarara"
Altherma
o
unit
Folder
Place for
Artwork/
info graphic
Folder
infos
Emotion picture/
info graphic
6
Altherma
o
unit
tablet3
Place for
Artwork/
info graphic
7
Outdoor unit
Multi- Split
4
Emotion picture
Outdoor unit
Multi- Split
4
Nexura
10
Pedestal module
Pedestal module
500,6
10
375,4
ceiling module
1
10
Wall unit
240
tablet 3
40" TV
6
Wall unit
"Emura"
10
infos
Emotion picture/
info graphic
240
Wall unit
"Emura"
ceiling module
1
Wall unit
"Ururu Sarara"
tablet 3
40" TV
6
Altherma
o
unit
Folder
Place for
Artwork/
info graphic
Folder
Emotion picture
Wall unit
"Emura"
infos
Emotion picture/
info graphic
Emotion
picture/
infos
Altherma
wall unit
240
infos
Emotion picture/
info graphic
240
Wall unit
"Ururu Sarara"
tablet3
Outdoor unit
Multi- Split
4
Outdoor unit
Multi- Split
Pedestal module
375,4
10
1
Wall unit
"Ururu Sarara"
Folder
Altherma
wall unit
Nexura
4
Emotion picture/
info graphic
Outdoor unit
Multi- Split
4
375,4
176
Folder
Emotion picture
infos
Emotion
picture/
infos
6
Air Puri
MCK75J
240
tablet
Emotion
picture/
infos
Wall unit
"Emura"
tablet3
Outdoor unit
Multi- Split
Nexura
4
FVXS
10
10
Emotion picture/
info graphic
Wall unit
"Ururu Sarara"
5
40" TV
240
infos
Wall unit
"Emura"
FVXS
ceiling module
5
40" TV
500,6
ceiling module
1
Nexura
4
10
10
Wall unit
500,6
177
12
125
12
125
D2
D3
D4
SHOWROOMS
D1
L-SHAPE
D2
40" TV
Emotion picture/infos
Flyer
info graphic
D3
Displays
D4
Outdoor unit
Multi-infos
Split
Altherma
Wall unit wall unit
Emotion
6
"Ururu Sarara"
picture/
infos
5
240
STAND-ALONE DISPLAY RACK
Wall unit
"Emura"
Outdoor unit
(e.g. Altherma)
Flyer
tablet 3
4
D1
4
10
Setup Possibilities
240
SHOWROOMS
137
10
137
12
125
12
125
D2
E2
D4
A2
1

F3
E3 MODULE
L-SHAPE WITH CEILING
STRAIGHT
Wall unit
"Emura"
A3
Outdoor unit
Single-Split
tablet
Flyer
Wall unit
F4
E4
F1
E1
Round
s t
tablet 3
Flyer
Wall unit
Outdoor unit
(e.g. Altherma)
ceiling modul
125
137
125
F2
10
44
80
137
125
12
F3
E3
125
12
12
12
F4E4
68
10
125
infos
3
E2
A1
Folder
infos infos
Outdoor unit
Multi-4 Split
WallEmotion
unit
Altherma
"Emura"
picture/
wall unit
Emotion
6
infos
picture/
infos
9
10
infos
240
A2
Flyer
40" TV
2
Emotion
40"picture/
TV
info graphic
40" TV
Wall unit
"Ururu Sarara"
10
10
A3
ceiling module
A1
F2
10
F1
ceiling module
1
240
240
240
E1
D3
1
1
ceiling module
ceiling
Wall
unitmodule
2
"Emura"
Altherma
Wall unit wall unit
Emotion
6
"Ururu Sarara"
picture/
infos
tablet 3 5
infos
2
9
infos
40" TV
E3
F3
2
tablet
Flyer
240
B2
3
B3
Outdoor unit
Single-Split
Wall unit
F4
E4
Outdoor 3unit Folder

Multi-infos
Split
F1
E1
Round
s t
40" TV
3
2
Emotion picture/
infos
Flyer
info graphic
Wall unitEmotion
"Emura"picture/
infos
Outdoor unit
9
MultiSplit
Outdoor unit
4
(e.g. Altherma)
3
tablet
Flyer
4
infos
4
10
Wall unit
"Ururu Sarara"
Wall unit
4
92
10
125
ceiling modul
125
C2
C3
G1
F3
E3
12
12
F4
E4
80
125
G2
ceiling module
10
C1
125
F2
E2
12
125
12
68
137
137
137
B1
240
240
1
40" TV Emotion
picture/
infos
10
L-SHAPE small
F2
10

1
E2
F1
240
240
E1
B3
1010
B2
10
B1
1
1
G3
Pedestal
module
infos
Folder 3
Altherma
o
unit
Place for
Artwork/
info graphic
3
Flyer
Outdoor unit
(e.g. Altherma)
C3
2
40" TV
240
C2
G4
4
Fully
cassette
G1
9
infos
Folder
infos
Outdoor unit
Multi-4 Split
Wall unit
2
"Emura"
Emotion
Altherma
picture/
wall unit
Emotion
6
infos
picture/
infos
9
tablet 3
infos
40" TV
Emotion 2
picture/
infos
Outdoor unit
MultiSplit
Outdoor
unit
(e.g. Altherma)
Wall unit
4
4
125
125
125
92
G2
178
10
1010
ceiling modul
114
137
12
12
137 80
137
G3
G4
179
10
Pedestal module
10
C1
240
240
240
L-SHAPE small WITH CEILING MODULE

40" TV
SHOWROOMS
SHOWROOMS
Displays
Artwork
LOGO
Artwork on displays
Logo
Apart from any sublogo, artwork in shops is limited to

the displays. It follows the principles of the described
perceptual area: the closer you get to the products,
the more detailed and specific information you will
get.
The logo should be used in a targeted manner.

Over-branding should be avoided.
It is recommended to use a smaller number of logos
but in a high quality.
A basic rule is to use only ONE Logo for each product
solution (see drawing).
GRAPHICS OF WALL
& FLOOR HEATING
Quotes
Example of superstructure
Quotes are good, but also need to be carefully

considered and targeted. The principle is similar to
that for the logos:
A maximum of ONE quote in the respective
perceptual field.
Pedestal
12,4
12,4
20
Colour frame
Label
To establish a contrast between clean white walls and

the white displays a light grey coloured painted part
behind the displays is recommended > e.g. Daikin
light grey (see chapter Colour world).
The colour of the label has to be adapted to the

selected colour of the display design (Chapter
Displays/ArtworkColour), e.g. Daikin blue.
PRODUCT SOLUTION OR CATEGORY
32
LABEL
250
The grey coloured area above the displays should

be about 30cm.
On the side the grey colour should also be applied
in a distance of 30cm.
Between displays the grey colour is not interrupted.
Superstructures
Superstructures showing complete solutions, such as
a heating system with a heat pump, boiler, underfloor
heating, radiators, sinks, etc., should not contain
any actual elements that do not come from the
companys range of products.
Pedestal
203,4
Images are often more meaningful than words

but only if they can get across their intention.
Emotional images should preferably be used on a
large scale and should not be broken up by spatial
constructions.
30
Images/Info graphics
To achieve differentiation e.g. between product

solutions or product categories put a label on the
end of each solution or category.
The name of the solution or category (e.g. Residential
products or Cooling) should be placed on the label.
LABEL
Label
NO LOGO
59,6
59,6
LABEL
In addition to the built structures, the artwork is used

for the categorisation of products, for the information
and the emotional content.
LOGO
NO LO
30
Grey colour
250
250
frame
30
32
The relationships and connections between the

individual elements can be resolved by means of
artwork. This avoids undesired positioning arising
from the use of non-company products whose
design may stands for/against something.
If products used are disproportionately large (i.e. solar
cells), then they must either be scaled down or just
used in parts.
180
181
SHOWROOMS
SHOWROOMS
Displays
Artwork
Display set examples
Colour
Product category Residential Products
The main colour of the displays is white.

Daikin blue and Daikin dark grey are used as accent
colours.
In case of presenting heating products it is possible
to use an orange colour from the Daikin colour
palette (see Chapter for colours for print/web).
Display structure
Colour behind displaysDaikin light grey
Pictogram
+ 30cm
Information
Logoalways in upper
TV-Screen
left corner (only 1 logo per

solution/category
Numbers for product
Ceiling module
Place for
classification
for integration of
sub-categorys
ceiling unit
Place for text (product
Label to show
numbers & information)
category or solution
Pedestal module for

floor-standing element
Art work to show

functionality
(e.g. wall heater)
Place for image/info

graphic/quote
182
Place for image/info

graphic/quote
183
SHOWROOMS
SHOWROOMS
Displays
Artwork
Product category Industrial Products
Corner installation
Product category Residential Products
184
185
SHOWROOMS
SHOWROOMS
Displays
Materials
DisplayLettering and quotes
All products are mounted on displays, placed on

pedestals or integrated in ceiling modules.
Lettering and quotes on a white panel:

Apply single letters or elements as stickers with matt
finish.
This is easy to change and the high glossy surface
from the chip boards is a wanted contrast to the foil.
These are used, in addition to accommodating

the products, as the basis for artwork (e.g. quotes,
pictures, labels, etc.) and for other elements such as
folder holders, logos, tablet computers and images.
DisplayLogo
Logo made of acrylic glass
Logos can be set up in two different ways:
Lettering and quotes on a coloured panel:

To achieve a coloured panel with text or graphic
elements, a printed adhesive foil should be attached.
All colour and text is achieved by the print, so that no
further cut-out stickers are needed.
Usage of cover elements for more elegant connection
1. The preferred version is to use coloured acrylic

glass with a thickness of 3mm.
DisplayImages
2. The minimum standard is to use stickers.
The only way to set up images is to use an adhesive

foil matched to the display size.
DisplayBoards
DisplayInstallation
The proposed material for display panels is chipboard

panels with a high glossy finish and matching edge
strip.
For a more elegant appearance it is recommended

to use cover elements for the connection between
electrical or sanitary installations and Daikin devices.
Preferred colours for the cover elements are white
and chrome.
DisplayLabel
Labels can be set up in two different ways:
1. The preferred version is to use acrylic glass with a
thickness of 5mm laminated with an adhesive foil.
2. The minimum standard is to use a chipboard
panel and matching edge strip laminated with an
adhesive foil.
Displayshelves
Chipboard with white high glossy decor
Small Daikin products like e.g. Daikin Air purifiers

need to be attached to the display walls in the
preferred height. Therefore shelves should be directly
attached to the display boards.
The finish of the shelves should be the same as
on the display boards. The mounting construction
should be invisible.
Invisible mounting fittings
The product should fit perfectly onto the space on

the board which on each side should be about 1cm
larger than the product itself.
Example of Display shelf for Daikin Air Purifier
186
187
SHOWROOMS
SHOWROOMS
Displays
Construction
10
Additional modules
Pedestal module
ceiling module
10
10
10
Wall-mounted or free-standing displays follow the

same construction principles.
They are hung on a steel sub-construction that is
either directly fixed to the wall or to the base (free
standing displays).
The space between the boards and the wall or
between the boards (free standing displays) is meant
for setting up an easy-to-adapt installation.
90
80
10
10
125
115
10
ceiling module
modul
50
75
10
Wall mounted framework
HOOK & HOLES

FOR FIXATION
Wall mounted framework with
a pedestal module 50125cm
a pedestal module 75125cm
125
115
90
80
10
10
10
The size only differs in the depth. It is always as wide

as the wall mounted panel (1.25 m) in front of which
it placed.
It is recommended to produce the pedestal from

chipboard with plastic dcor. The dcor has a
hammered surface with matching robust edges.
10
2,50m
Pedestal
8 2
Pedestal
8 2
To mount the displays to the wall we suggest using a

steel construction following the principals of a hookand-hole-system.
Displays can be easily changed and attached to the
wall.
240
240
240
240
Wall mounting system
240
A pedestal module needs to be produced in the right

size for the product that it supports.
The product must not protrude beyond the pedestal.
ceiling module
ceiling module
modul
Ceiling module
0,10m
0,00m
STEEL CONSTRUCTION
SQUARE: 30x80mm
188
240
240
Depending on the product group or solution it can

be grey/blue or orange coloured.
This module should be used for all displayed ceiling

modules.
The size of the ceiling module should also be
adjusted to the size of the ceiling unit, just like the
pedestal one. Again the adjustment is only important
concerning depth and not width.
Depending on the product group or solution it can
be grey/blue or orange coloured.
a ceiling module 125125cm
a ceiling module 88125cm
189
SHOWROOMS
SHOWROOMS
Displays
Construction
Examples
There are two types of free-standing racks:
Free-standing racksStraight
Straight racks
L-shaped racks
The construction and display system for these is the
same as for the wall mounted racks. You can add a
pedestal module if required. By choosing a L-shaped
rack it is also possible to add a ceiling module.
Nevertheless for design reasons it would be
preferable to install ceiling modules only to wall racks.
Free-standing racks
Straight
Free-standing rack
Free-standing rack, Straight-
Straight-Shape
Shape with pedestal module

ceiling module
250
240
ceiling module
STEEL BASE
10
Pedestal
module
Pedestal module
12
28
12
12
Pedestal
module
120
125
5
Round
s t
125
137
190
Fully
cassette
5
115
125
12
125
137
28
STEEL BASE
125
137
STEEL BASE
125
137
28
12
WOOD CONSTRUCTION
SQUARE: 30x80mm
68
28
12
75
Ceiling module
12
12
80
92
125
137
Ceiling module
12
80
92
191
SHOWROOMS
SHOWROOMS
Displays
Construction
Free-standing racks
L-Shape
Examples
Free-standing racksL-Shape
Free-standing rack, L-Shape

Free-standing rack
Free-standing rack
L-Shape 137137cm
L-Shape 92137cm
137137cm with ceiling module
Free-standing rack, L-Shape

92137cm with ceiling module
ceiling module
240
ceiling module
10
Pedestal
module
Pedestal module
12
12
28
28
125
137
STEEL BASE
125
137
STEEL BASE
Pedestal
module
5
12
125
137
Round
s t
125
137
28
68
12
28
12
75
Fully
cassette
5
115
125
12
Ceiling module
12
80
92
125
137
Ceiling module
12
80
92
192
193
SHOWROOMS
SHOWROOMS
Furniture
Furniture
General rules
Reception desk & coffee bar

230
80
Reception desk
100
50
75
Beautiful, simple furniture (no design classics, since

they are emotionally charged) can support the
atmosphere of certain areas.
85
The design of the furniture should be high quality

and simple, thus fitting in well with the overall
impression.
The colour specification is: white/grey/black/wood
colour.
160
Other than the faade, the reception is the first point

of contact and therefore substantially responsible for
the first impression.
It should have a simple and straight design and can
be highlighted by a luminous logo.
MULTIMEDIAELEMENT OPTIONAL
Customers should not be looking at the back of a

large PC screen, stacks of documents or personal
items. Closed doors and drawers are recommended
and no open cupboards should be visible.
Flyers and brochures must also have a designated
place.
LOGO
ILLUMINATED
95
For the upholstery of the furniture it is possible to use

blue fabric, but it is important that it goes well with
the colour of the Daikin logo.
LED
A sense of professionalism, appeal and openness

should be conveyed by the furniture.
80
80
80
120
200
120
Desk 230160cm
200
120
80
95
95
LOGO
ILLUMINATED
95
LOGO
ILLUMINATED
LOGO
ILLUMINATED
95
LOGO
ILLUMINATED
LED
100
180
120
LED
LED
LED
3D-Rendering of reception desk
Desk 120120cm
Desk 12080cm
Desk 20080cm
Desk 200180cm
Coffee bar
The requirements for a coffee bar are similar to those
of a reception desk. It is important to focus on the
communicative aspect of it.
The design and look should be the same as the desk.
194
195
SHOWROOMS
SHOWROOMS
Furniture
Furniture
High table & bar stool
Lounge
The design and look of high tables for

communication and multimedia should fit in with the
surrounding area.
Impact of a lounge area
Colours
It provides an abstract living room situation, in

which products may be tested.
It acts as a waiting and information area.
It is recommended to use grey and/or blue colours

for the fabrics.
In case of applying a carpet in a lounge area it is
recommended to use a blue colour for the carpet
and a grey colour for the lounge chairs.
In both cases, it must be suitable for sales discussions.

It is important for it to be actually staged as a lounge.
This includes a carpet, at least 2-3 chairs, a coffee
table and a floor lamp (see Decorative Light).
Bar stool (HAY/AAS32, H 65cm)
The chairs should be chosen so that they allow active

discussions. Over-deep and prominent furniture is
counter-productive.
If no carpet is provided the lounge chairs should be

blue coloured.
Fabric (Kvadrat/Hallingdal 123)
Avoid the use of blue coloured chairs and a blue

coloured carpet at the same time.
80
80
Fabric (Kvadrat/Hallingdal 723)
80
150
High Table 8080cm
High Table
95
95
15080cm
Coffee Table (HAY/CPH 20)

3D-Rendering of Lounge area
3D-Rendering of high table
Carpet (e.g. Object Carpet/Rugx, Pure 1218)
196
Lounge Chair (HAY/AAL82)
197
SHOWROOMS
SHOWROOMS
Furniture
Furniture
Decorative elements
Office desks & chairs
Decorative light
Chair (HAY/AAC11)
Table lamp (Pedrali/L001TA/A)
If desks are in the showroom, there must be sufficient

shelves and storage spaces.
Beautiful, simple design (no design classics, since they

are emotionally charged) support the atmosphere
of certain areas: a floor lamp in a lounge area, a desk
lamp or a pendant lamp above the reception desk or
a coffee bar.
Do not use open shelving in shop areas.

While the tables and office chairs must of course
follow the specifications of the employee guidelines,
they should also appear light and modern. Desks in
shop areas must not impede access to the displays.
It is recommended to use grey coloured fabric for
chairs and seating.
In comparison to the indirect lighting the colour

temperature of the light should be a warm white
tone:
27003000 Kelvin.
If the furniture is not visible and accessible to

customers (separate rooms), it is possible to use
different products and designs.
Chair (HAY/AAC51)
Floor lamp (Pedrali/L001ST/BA)
Decorative Plants
Plants give a natural feel and convey a friendly
atmosphere and are therefore very welcome in shop
areas.
It is important to use cultivated real plants which are
in a perfect condition.
Plants that are just used as gap fillers tend to be
counter-productive in their effect.
The design of the flower pot should be straight-lined
and preferably white in colour.
Sansevieria Mikado
Sansevieria Trifasciata Laurentii
198
Table (Pedrali/Kuadro)
Container (Kinnarps/Ordemo)
Chair (VITRA/Physix)
Chair (HAY/AAC17)
199
SHOWROOMS
SHOWROOMS
Furniture
Additional elements
Indoor advertising
elements
Wall logos
It is possible to mount a Daikin logo on walls, e.g.
behind a desk or reception.
Only use single letters for the logo and try to avoid
boxes or plates.
In addition to large, fixed display solutions, some

situations might require the use of easy, quick and
mobile solutions:
Logo not illuminated
The logo can be mounted directly to the wall or at

a distance to install an indirect illumination (LED).
The colour of the light should be the same as for the
technical light (4000 K5000 K).
Roll-ups
Additional brochures/folder holders
Logo indirect illuminated
x
125
26
Materials
Logos can be set up in two different ways:
155
1. Single letters made of coloured or laminated acrylic

glass with a minimum thickness of 10mm
2. Single letters made of coloured or laminated
aluminium with a minimum thickness of 10mm
Wall logo in front of office desk

Preferred sizes and heights
x
125
The logo should be adjusted to the centre of the

empty wall or desk.
26
The size very much depends to the wall it will be

placed on. A good size is 12526cm.
Roll screen (Best systems/roll
Folder displaysuitable for
Folder displaysuitable for
screen_classic)
various folder sizes
A4-folder sizes
(Alu-Prospektstnder/James)
(Kerkmann/Primus)
200
175
Mounting heights:
In front of office tables: 155cm
In front of high tables: 175cm
Wall logo in front of reception desk (high table)

201
SHOWROOMS
SHOWROOMS
Multimedia
Multimedia
TV-Screens & Tablets
Video walls & illuminated screens

Video wall
The integration of modern and interactive

presentation and information technology is useful
and desirable.
For larger shops and areas (e.g. Flagship stores) a

video wall is desirable, which will attract customers to
the rear area of the premises.
Large video displays set the scene for the product
solution in emotional terms.
A distinction can be made between various

applications:
TV-Screens
Screens which act purely as players of promotional
and product presentation animations.
TV (Sony/FWL-40W705C)
The video wall should ideally be as large as the

neighbouring displays. A well chosen content of the
video is just as important as the excellent quality of
the hardware.
Large Format Display (NEC/MultiSync X555UNV)
You need: An internet-compliant monitor, which

plays contents of the Daikin Website or Youtube
Channel with an appropriate internet connection.
Good management of the channels is a prerequisite.
Ideally, the screens in the areas should be located in a
way that they can be viewed from inside and outside
the shop.
Illuminted images
Wall holder (Vogels/Thin 205)
The screen should fit to the dimensions of the panel

it is mounted on. The preferable size is 40".
The technical requirements are:
full HD resolution
integrated browser to stream content
built-in WIFI module
integrated Player to play content from USB-sticks in
a loop
The same rules as for video walls (concerning size and

location) can be applied to illuminated screens, i.e.
huge images illuminated from behind.
The preferable system is a aluminium frame with a
Kedernsystem that results in a frameless picture.
LED is the most advanced possibility to illuminate the
images.
Interactive Daikin installation

For large shops, e.g. Flagship stores, exhibition events
and other promotions, interactive installations are
possible which inform the customers in interesting
ways about the advantages of Daikin products and
solutions.
Tablet computer
Multi Frame LED (Best systems/Side light)
A larger monitor which plays matching image

content is controlled via the front end on a tablet
modelled on the Daikin app for controlling the
domestic system.
Interactively programmed tablets which are directly

attached to the displays and/or are available on the
reception desk and in the lounge.
Via an app the customer can obtain detailed
information on site about the products and solutions
on the display as well as other Daikin products which
are not displayed.
The main prerequisites, besides the tablets, are a
good WiFi connection and Daikin apps.
202
Wall Tablet Bracket
Desk Tablet Bracket
(Bouncepad/Vesa)
(Bouncepad/Desk)
203
SHOWROOMS
SHOWROOMS
Large products in the back of
Video wall or illuminted screen
the showroom to avoid blocking
for emotional atmosphere
the view of other displays
> ideally visible from exterior

Lounge area for testing
Video Wall / Illuminated Screen
Applications
products in a comfortable
surroundinglocated on a
pedestal
Pedestal
High table for multimedia

devices or product brochures
Flagship store
Logo
Logo behind desk
Desk or reception
It has a larger, more elaborate design and does not

carry any endorsements such as the name of the
operator.
The store is in a more prominent location, larger and
its furnishings are better and more extensive.
Conditions
A flagship store is located at a top end/heavy-traffic

location.
The following locations are also recommended:
shopping centres, commercial areas, central locations.
Product category/solution
79,50 m2
devided by attached display
a comfortable wide passage &

flexible space e.g. for events
Shop Inside
If you look at the shop's floor plan itself, a simple,
rectangular space is most suitable. Displays can be
located on the wall or in the room as a standalone
solution. A reception desk, lounge or coffee bar can
be placed as required, but should be integrated in
such a way that certain product groups/categories
are not separated.
Shop window
Shop window
Large and open shop windows for

good visibility to product displays
When designing the floor plan, remember to include

a small, flexible area for the holding of promotions,
receptions or talks.
Flagship Store ~80m2
Track lighting with spotlights to

highlight logos, products & quotes
Grey colour frame to establish

a contrast between displays
and wall
Lightsign
Welcome desk
or reception
devided by gap
Shop window
The size of the city and purchasing power of the

surrounding area are to be determined by the
individual affiliates/countries. The same applies to
the sales expectations which a flagship store must
be able to count on, as well as the corporate and
operating structure of the operator.
Floor plan
Examples
Location
Pedestal
Large and open shop windows

for good visibility to product
60,85 m2
displays
A flagship store is mainly characterised by the fact

that it only represents the Daikin brand, which is
clearly shown in the luminous sign.

surroundinglocated on a
pedestal
Shop window
204

205
SHOWROOMS
SHOWROOMS
Applications
Flagship store
Floor plan
Example


and wall

surroundinglocated on
a pedestal
Pedestal
devided by attached display

Welcome desk or reception

Shop window
Display presentation in both
High table for multimedia

devices or product brochures
100,00 m2
directions
Shop window
Shop window

206
207
SHOWROOMS
SHOWROOMS
Applications
Single-brand dealer
Single-brand store ~20m2
Product
An installer/dealer who sells only Daikin products

basically operates a small flagship store which follows
similar principles but can act somewhat more freely.
The sites are often already in use and the internal
operation is up and running. When redesigning the
showrooms, the same rules apply as set out in the
General Rules section
Requirements for new establishment
category/solution
Floor plan
Examples
Difference to the flagship store

What makes sense for a flagship store also applies
to a single-brand dealer. Other interesting situations
involve residential areas and rural locations with the
appropriate catchment area.
devided by gap
High table for consulting

& multimedia devices
20,00 m2
Ground floor locations and the largest possible

display windows are very welcome.
The size of the city and purchasing power of the

surrounding area are to be determined by the
individual affiliates/countries. The same applies to
the sales expectations which a flagship store must
be able to count on, as well as the corporate and
operating structure of the operator.

Illuminted screen for emotional atmosphere

and wall
40" TV

Logo behind
LOGO
Illuminated Screen
the desk
Product
category/solution
devided by gap
Office and
39,20 m2
welcome desk
24,60 m2
Display presentation
in both directions
Shop window
Shop window
Shop window
Welcome desk
Shop window
or reception

208
209
SHOWROOMS
SHOWROOMS
Applications
Multi-brand dealer/Wholesaler/
shop in shop
An installer/dealer who sells Daikin products in
addition to appliances of other brands, and is
encouraged to present them on their own displays.
Depending on the size of the store, various solutions
are possible.
The sites are often already in use and the internal
operation is up and running. When redesigning or
adapting the shop or area, the same rules apply as set
out in the General Rules section.
Requirements for a new start or expansion

of an existing range of Daikin products
Floor plan
Examples
Differences from the single-brand dealer

Location has to be taken into account.
The principles relating to visibility, openness and
accessibility also apply here. A luminous Daikin sign
can significantly contribute to the visibility of the
store.
Grey colour frame devide Daikin

products and other brands
Ground floor locations and the largest possible

display windows are very welcome.
Integration into the showroom can vary greatly.
The spectrum ranges from individual displays to
entire shop-in-shop areas.
other brands
other brands
The affiliates/countries can help evaluate the

chances of success of the site and the scope of the
new products to be offered.
Multi-brand store ~10m2
Multi-brand store ~17m2

9,90 m2
Own wood
floor cover
Daikin products always gathered in one area
Daikin products always gathered in one area
devided by gap

17,38 m2
Welcome desk
210
or reception
211
SHOWROOMS
SHOWROOMS
Applications
Proposal for measures on existing shops
Measures for minimum vs.
maximum implementation
Maximum measures
The maximum measures for existing shops are to
follow the instructions of the Visual Identity book for
displaying products and solutions dependent on your
shop size and requirements.
Clear zone
Area for
sublogo
Examples of minimum
implementation
Logo
white painted area on wall
Instead of using wall mounted displays you

can prepare a white coloured area in the same
measurements as the displays on a wall.
Daikin
Daikin
device
device
Info text &
Info text &
Info text &
ARTWORK/DEVICES/
folder display
folder display
folder display
& remote
TV
3
INFORMATION TEXT &
Implementation of sector 3 as laminated
white laminated board
blue laminated board
OR white painted wall
OR blue painted wall
Daikin
Daikin
Daikin
device
device
device
acrylic glass, metal sheet or fibreboard
TABLETS/FOLDER
Size of white area:

Width: 125cm/Total height: 240cm
The areas for logo/images/texts and products are
correctly arranged and sized as the displays.
The clear zone around the white area is 104mm.
IMAGES/REMOTES/
If your walls are already painted white it is possible to

add a grey frame around the white area > see chapter
DisplaysArtwork/Colour frame.
Logo
IMAGES/GRAPHICS/
240cm
Minimum measures
LOGO/SUBLOGO
TV
It is highly recommended to implement the

proposals of the Visual Identity book.
If an existing Daikin partner is not able to apply it,
please follow the proposal for minimum measures.
Logo
4
DEVICES
Daikin device
Daikin device
Sector 1: area for Logo and sublogo

Sector 2: area for images, graphics, TV, products (no
text!)
Sector 3: area for information texts and images,
remotes, tablets
> It is recommended to implement Sector 3 as
a 3D-board, e.g. laminated acrylic glass, metal or
fibreboard
Folder display/
Folder display/
remote/tablet
remote/tablet
125cm
Layout structure of Daikin area
Daikin device
Daikin device
Daikin device
Daikin device
Daikin device
Sector 4: area for Daikin devices
212
grey laminated board
white laminated board
OR grey painted wall
OR white painted wall
213
SHOWROOMS
SHOWROOMS
Support
Daikin business platform
For all login information please contact xxxxx@xxx.xx
The Daikin business platform provides you with all
the latest InDesign files including grids for:
images
graphics
texts
products
INPUT FROM DENV REQUIRED
214
INPUT FROM DENV REQUIRED
215

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INDEX

Look & Feel

Ambassador for brand identity

Basic principles of brand identity

Visual identity message for

How to display products

The Visual Identity Book for Print/Web is the basis for

The very core of the brand must be conveyed:

The products are of sophisticated technology and of

All equipment must be connected and functioning

The primary focus is not only on displaying products

It is important that next to competing products

Look & Feel

Representation of shop facades

Shop facades vary greatly depending on the

In addition to its function as a signpost, the exterior

The perfect location of a Daikin shop is on the

In case of applying a frontal AND a sideward (90

The outside space should have room for the

width e.g. 200cm

width e.g. 125cm

Shop with frontal and sideward logo

Shop with frontal logo

Another possibility would be to use a white box

White box with single letters

Signboard with additional text

For the (illuminated) single letters it is recommended

If you wish to add a text to DAIKIN, the following

Signboard with Text in 1 line

40% of DAIKIN font height

The distances from the outer frame should be exactly

The box sould either be made of white acrylic glass or

Additional text could be placed below the DAIKIN

DAY VIEWlightbox with single letters/both made of

Please check the colour of the letters if you use

The height of the text font should be 40% of the

Signboard with Text in 2 lines

Minimum size: 125cm29cm

For signboard boxes sized in between of those

Continuing font size including

MIN. 3cm/MAX. 4.9cm

MIN. 22.9cm/MAX. 36.7cm

MIN. 3cm/MAX. 4.9cm

MIN. 110cm/MAX. 176cm

MIN. 125cm/MAX. 200cm

The size of the logo and the distances are defined

The logo is surrounded by a clear zone of 10mm.

The same proportion should be applied for logos on

Maximal height of logo including clear zone:

MIN. 53.5cm/MAX. 100cm

There are different possibilites of placing a Daikin

MIN. 15.3cm/MAX. 28.6cm

MIN. 15.3cm/MAX. 28.6cm

MIN. 110cm/MAX. 205.7cm

max: h = 100 cm -> b = 262 cm, Logobreite = 205 cm

clear zone = 2 grid units = 20cm

1 grid unit = 10cm

The basic idea is to use the whole shop as a display.

Display windows and labels should be used in a way