Managing Digital

Transformation
Masterclass
June 2016

jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98

 Are you an active social media user?

Hi, Im Jo Caudron
Active in digital since 1993
Internet entrepreneur
Do you embrace new technology?
involved in 20+ start-ups.
Founding Partner of

Who are you?

Do you get your kicks from new business models?

 Sold in 40
countries!

A story about
Transformation
@jcaudron
 Long term
strategy

we are a digital and innovative

marketing consulting company
founded in 2009 as Dearmedia, now
the nucleus of the Duval Union
ecosystem
we work for large European clients
we have a strong vision on the
impact of digital and act accordingly
we are advisors, writers, coaches Fixing the
and entrepreneurs
Short term basics
strategy

@jcaudron
@jcaudron
 Digital Transformation is a
complex and never-ending
journey
 DIGITAL
TRANSFORMATION LEADERSHIP &
STRATEGY CAPABILITIES ASSESS TRAIN & ROLL-OUT RUN DIGITAL
TEAMS COACH DIGITAL OFFICE OFFICE

CUSTOMER
ENGAGEMENT
SCAN CHANNELS CHANNEL POLICY & SET-UP AND
MARKET TRENDS &
STRATEGY GOVERNANCE ROLL-OUT RUN
INTERNAL DIGITAL
READINESS

PLATFORM
DESIGN
PARTNER DEVELOPMENT LAUNCH
REQUIREMENTS RFP SELECTION
IMPACT
CREATION
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE

BUSINESS/SERVICE/
RUN PROGRAM/
PRODUCT DESIGN TRADITIONAL PROJECT DEVISION/
TRADITIONAL BUSINESS MODEL KICK-OFF
BUSINESS
TRANSFORMATION
STRATEGY

START-UP START-UP KICK-

START-UP RUN START-UP
BUSINESS MODEL OFF (FUNDING,
ROADMAP BUSINESS (COACHING,
INCUBATION)
ADVICE)
THE BORING VERSION
STRATEGY PLANNING DEPLOYMENT OPERATION

TRANSFORMATION STRATEGY DIGITAL LEADERSHIP INSTALL DIGITAL OFFICE RUN DIGITAL OFFICE Capabilities
& Leadership
INSPIRATION


ASSESSMENT
CONTAINMENT


TEAM SCOPING & DEFINITION
CDO SCOPING & REQUIREMENTS


CDO AS A SERVICE
RUN DIGITAL OFFICE AD INTERIM
Solutions
DEVELOPMENT ASSISTANCE IN RECRUITMENT STAFF DIGITAL OFFICE AD INTERIM
IMPACT ANALYSIS
IDEATION

TRANSFORMATION DEFINE CHANNELS BUILD CHANNELS RUN CHANNELS Customer

VISION PEOPLE Engagement
MISSION

SOCIAL STRATEGY & POLICY
TRAINING COACHING


SOCIAL CHANNEL SET-UP
CONTENT MARKETING SET-UP


SOCIAL MNGR AS A SERVICE
CONTENT MNGR AS A SERVICE
Solutions
STRATEGIC MODELS PROCESS CONTENT MARKETING PRINCIPLES AMBASSADORSHIP SET-UP STAFF SOCIAL TEAM AD INTERIM
STAFF CONTENT TEAM AD INTERIM
PLATFORM
TRANSFORMATION
ROADMAP

DIGITAL PARTNERS PROJECTS & PROGRAMS Service,

Product &
DIGITAL AGENDA


STRATEGIC REQUIREMENTS
FUNCTIONAL REQUIREMENTS


PARTNER/VENDOR SELECTION
DEVELOPMENT COACHING &


PROJECT MANAGEMENT
PROGRAM MANAGEMENT
Platform Design
SERVICE DESIGN GUIDANCE
RFP PREPARATION

TRENDWATCHING
BUSINESS KICK-OFF START-UP RUN START-UP Business
TREND HUB Guidance
BUSINESS MODEL DEFINITION INCUBATION START-UP COACHING
START-UP DATABASE
START-UP BOOTCAMPS INVESTMENT BOARD ADVISORY
QUALITATIVE STORIES VTC RUN VTC
 Part 1
Setting the stage, about Digital Transformation
 DIGITAL
TRANSFORMATION LEADERSHIP &
STRATEGY CAPABILITIES ASSESS TRAIN & ROLL-OUT RUN DIGITAL
TEAMS COACH DIGITAL OFFICE OFFICE

CUSTOMER
ENGAGEMENT
SCAN CHANNELS CHANNEL POLICY & SET-UP AND
MARKET TRENDS &
STRATEGY GOVERNANCE ROLL-OUT RUN
INTERNAL DIGITAL
READINESS

PLATFORM
DESIGN
PARTNER DEVELOPMENT LAUNCH
REQUIREMENTS RFP SELECTION
IMPACT
CREATION
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE

BUSINESS/SERVICE/
RUN PROGRAM/
PRODUCT DESIGN TRADITIONAL PROJECT DEVISION/
TRADITIONAL BUSINESS MODEL KICK-OFF
BUSINESS
TRANSFORMATION
STRATEGY

START-UP START-UP KICK-

START-UP RUN START-UP
BUSINESS MODEL OFF (FUNDING,
ROADMAP BUSINESS (COACHING,
INCUBATION)
ADVICE)
 Digital disruption is real.
Expect a smack in the face
who is your
100.000
jobs in banking got lost in 2015, because of
digital disruption (Antony Jenkins, the former
CEO of Barclays)
Where did the
money go?
 You have a choice

Modeling

Disruption

Transformation

@jcaudron
 You have a choice

Modeling
Insight

Disruption

Fear
Transformation

@jcaudron Direction
WAVES OF DISRUPTION

1995+ 2010+ 2015+ 2020

Music Print Media Retail All Safe havens
Photography TV Healthcare
Video Rental Travel Automotive will be subject
HR Education to digital
Telco
Food
disruption
FMCG
Banking/Insurance

 What can we learn?

@jcaudron
 What can we learn?

@jcaudron
Digital Disruption is a story of

%
This is NOT our story
YOU THEM

We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THIS is our story: the substantial minority
YOU THEM
Uhh..ok But your
app sucks
Hey this
We are COMPLIANT! solves my
We are a TRUSTED partner! problem!

We have DECADES of experience!

We are on SOCIAL MEDIA!
I want
experience

Cheaper AND
better service?

I dont want to
wait a week
The Tipping Point

YOU THEM
 Part 2
Understanding Digital Disruption
 Lack of
understanding
creates fear
Putting things in a frame creates
insights
 What can we learn?
 The relationship
with the market
changes

Technology New
becomes part of Glass House experiences in
everything we do product, service
& packaging
Cyborg Package
People
THE WHEEL OF
participate,
share and CHANGE The position in
co-create the value chain
their future changes
Participant Frog

Traveller Gatekeeper

New experts
Mobile gives access to
and our peers
everything, everywhere,
decide what
every time
matters
 Glass House

Cyborg Package

Media
Participant Frog

Traveller Gatekeeper
 versus
Glass House

Cyborg Package

Retail
Participant Frog

Traveller Gatekeeper
 Glass House

Cyborg Package

Food
Participant Frog

Traveller Gatekeeper
 The relationship
with the market
changes

Technology New
becomes part of Glass House experiences in
everything we do product, service
& packaging
Cyborg Package
People
participate,
share and Banking The position in
the value chain
co-create
their future changes
Participant Frog

Traveller Gatekeeper

New experts
Mobile gives access to
and our peers
everything, everywhere,
decide what
every time
matters
 Glass House

Cyborg Package

Health
Participant Frog

Traveller Gatekeeper
 Glass House

Cyborg Package
Auto-
motive
Participant Frog

Traveller Gatekeeper
 versus

Glass House

Cyborg Package

Publishing

Participant Frog

Traveller Gatekeeper
 Client
The relationship
with the market
changes

Technology New

Technology becomes part of

everything we do
Glass House experiences in
product, service
Product
& packaging
Cyborg Package
People
participate,
Whos
The position in
next?
share and
Group co-create the value chain
changes
Channel
their future
Participant Frog

Traveller Gatekeeper

New experts
Mobile gives access to
and our peers
Place everything, everywhere,
every time
decide what Competition
matters
So, did this
scare you
or inspire
you?
 Part 3
Creating a Digital Transformation Strategy
 DIGITAL
TRANSFORMATION LEADERSHIP &
STRATEGY CAPABILITIES ASSESS TRAIN & ROLL-OUT RUN DIGITAL
TEAMS COACH DIGITAL OFFICE OFFICE

CUSTOMER
ENGAGEMENT
SCAN CHANNELS CHANNEL POLICY & SET-UP AND
MARKET TRENDS &
STRATEGY GOVERNANCE ROLL-OUT RUN
INTERNAL DIGITAL
READINESS

PLATFORM
DESIGN
PARTNER DEVELOPMENT LAUNCH
REQUIREMENTS RFP SELECTION
IMPACT
CREATION
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE

BUSINESS/SERVICE/
RUN PROGRAM/
PRODUCT DESIGN TRADITIONAL PROJECT DEVISION/
TRADITIONAL BUSINESS MODEL KICK-OFF
BUSINESS
TRANSFORMATION
STRATEGY

START-UP START-UP KICK-

START-UP RUN START-UP
BUSINESS MODEL OFF (FUNDING,
ROADMAP BUSINESS (COACHING,
INCUBATION)
ADVICE)
 Digital Transformation: 5 steps from Strategy to Execution

1. Assessment 2. Strategy 3. Roadmap 4. Business 5. Debriefing

Cases
Project organization Workshops 1 & 2, Workshops 4 & 5, Final session with key
Steps

Deskwork & Research Inspiration, Impact & Ideas Business Idea Development + stakeholders
Intake interviews Workshops 3, Digital Agenda Workshops 6 & 7, Discussion of possible next
Scenario Planning + Strategy Detailing of selected ideas/ steps
Development projects in business cases

Workshop Workshop Workshop Workshop Workshop Workshop Workshop Closing

Deskwork Interviews Deskwork Deskwork Deskwork Deskwork Deskwork
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 presentation
next steps

Intake report, not for broad Digital Disruption Roadmap of problems and High-level business cases Final report
Deliverables

distribution Inspiration document solutions for 2-3 selected programs

Impact Analysis Digital Agenda with high-
Future scenarios + level architecture consisting
Transformation Vision of prioritized building
Transformation Strategy: blocks
mission, people, process, Programs and projects for
platform transformation
Specs

1d client time 3d client time 2d client time 2d client time 0,5d client time
SPOC + key people Strategy Group Concept Group Business Group Concept Group
Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap
Concept 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops
Workshops 1 1&& 2,
2, Workshops
Workshops 44& & 5,
5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration,
Inspiration, Impact
Impact & & Ideas
Ideas Business
Business Idea
Idea Development
Development +
+ stakeholders
stakeholders
Intake Workshops
Workshops 6 6&
& 7,
7,
Intake interviews
interviews Workshops
Workshops 3, 3, Digital
Digital Agenda
Agenda Discussion
Discussion of
of possible
possible next
next
Scenario Detailing
Detailing of
of selected
selected ideas/
Scenario Planning
Planning + + Strategy
Strategy ideas/ steps
steps
Development projects
projects in
in business
business cases
cases
Development

Deskwork Interviews Deskwork

Via desk research and targeted interviews we

Intake report, not for broad
distribution create the basic strategic and tactical insights to
understand the customer, the market, the (digital)
challenges and opportunities.
The outcome is a detailed interview-document
that is not for broad distribution but captures the
key insights, fears, opportunities, as
expressed by the people interviewed.
1d client time
SPOC + key people
Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap
Concept 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops
Workshops 1 1&& 2,
2, Workshops
Workshops 44& & 5,
5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration,
Inspiration, Impact
Impact & & Ideas
Ideas Business
Business Idea
Idea Development
Development +
+ stakeholders
stakeholders
Intake Workshops
Workshops 6 6&
& 7,
7,
Intake interviews
interviews Workshops
Workshops 3, 3, Digital
Digital Agenda
Agenda Discussion
Discussion of
of possible
possible next
next
Scenario Detailing
Detailing of
of selected
selected ideas/
Scenario Planning
Planning + + Strategy
Strategy ideas/ steps
steps
Development projects
projects in
in business
business cases
cases
Development
During the first days of the strategy workshops, we work around the 3i
principle: Inspiration, Impact, Ideation.
Workshop Workshop Workshop The basis for the impact analysis is an extended slide deck with relevant
Deskwork
Day 1 Day 2 Day 3
cases of digital disruption in the clients industry.
We give dozens of relevant disruptive examples, grouped by our 7
Digital Disruption metaphors of disruption.
Inspiration document
Impact Analysis
Future scenarios +
Transformation Vision
Transformation Strategy:
mission, people, process,
platform

3d client time
Strategy Group
Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap
Concept 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops
Workshops 1 1&& 2,
2, Workshops
Workshops 44& & 5,
5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration,
Inspiration, Impact
Impact & & Ideas
Ideas Business
Business Idea
Idea Development
Development +
+ stakeholders
stakeholders
Intake Workshops
Workshops 6 6&
& 7,
7,
Intake interviews
interviews Workshops
Workshops 3, 3, Digital
Digital Agenda
Agenda Discussion
Discussion of
of possible
possible next
next
Scenario Detailing
Detailing of
of selected
selected ideas/
Scenario Planning
Planning + + Strategy
Strategy ideas/ steps
steps
Development projects
projects in
in business
business cases
cases
Development

Based in the discussion triggered by the examples, we perform an

Workshop Workshop Workshop
Day 1 Day 2 Deskwork Day 3 impact analysis that is captured in a scorecard, visually showing the
current digital readiness of the company.
Digital Disruption
Inspiration document
Impact Analysis
Future scenarios +
Transformation Vision
Transformation Strategy:
mission, people, process,
platform

3d client time
Strategy Group
Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap
Concept 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops
Workshops 1 1&& 2,
2, Workshops
Workshops 44& & 5,
5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration,
Inspiration, Impact
Impact & & Ideas
Ideas Business
Business Idea
Idea Development
Development +
+ stakeholders
stakeholders
Intake Workshops
Workshops 6 6& & 7,
7,
Intake interviews
interviews Workshops
Workshops 3, 3, Digital
Digital Agenda
Agenda Discussion
Discussion of
of possible
possible next
next
Scenario
Scenario Planning
Planning + + Strategy
Strategy The third outcome of this phase isof
Detailing
Detailing ofaselected
list of ideas/
selected possible
ideas/ ideas steps
steps
Development focussed around the projects
projects in
7 metaphors business
in of cases
disruption.
business cases These
Development
ideas will be used later to map on the market problems.

Workshop Workshop Workshop

Deskwork
Day 1 Day 2 Day 3

Digital Disruption
Inspiration document
Impact Analysis
Future scenarios +
Transformation Vision
Transformation Strategy:
mission, people, process,
platform

3d client time
Strategy Group
Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap
Concept 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops
Workshops 1 1&& 2,
2, Workshops
Workshops 44& & 5,
5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration,
Inspiration, Impact
Impact & & Ideas
Ideas Business
Business Idea
Idea Development
Development +
+ stakeholders
stakeholders
Intake Workshops
Workshops 6 6&
& 7,
7,
Intake interviews
interviews Workshops
Workshops 3, 3, Digital
Digital Agenda
Agenda Discussion
Discussion of
of possible
possible next
next
Scenario Detailing
Detailing of
of selected
selected ideas/
Scenario Planning
Planning + + Strategy
Strategy ideas/ steps
steps
Development projects
projects in
in business
business cases
cases
Development
One part of the exercise is to capture the situation of the company:
internal culture, the ability to execute (resources, capabilities, ) and the
market situation.
Workshop Workshop Workshop
Deskwork
Day 1 Day 2 Day 3

Digital Disruption
Inspiration document
Impact Analysis
Future scenarios +
Transformation Vision
Transformation Strategy:
mission, people, process,
platform

3d client time
Strategy Group
Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap
Concept 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops
Workshops 1 1&& 2,
2, Workshops
Workshops 44& & 5,
5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration,
Inspiration, Impact
Impact & & Ideas
Ideas Business
Business Idea
Idea Development
Development +
+ stakeholders
stakeholders
Intake Workshops 6 &
& 7,
Intake interviews
interviews Workshops
Workshops 3, 3, Digital
Digital
The lastAgenda
Agenda
day in the exercise Workshops
is used 6to 7,
create a Discussion
Discussion of
of possible
possible next
next
Scenario Detailing
Detailing of
of selected
selected ideas/
Scenario Planning
Planning + + Strategy
Strategy ideas/ steps
steps
Development
transformation vision and toprojects
translate
projects in
this cases
clearly
in business
into a
business cases
Development
defined transformation strategy. This is done by means of
scenario planning, providing a description of 4 possible
futures.
Workshop Workshop Workshop
Deskwork
Day 1 Day 2 Day 3

Digital Disruption
Inspiration document
Impact Analysis
Future scenarios +
Transformation Vision
Transformation Strategy:
mission, people, process,
platform

3d client time
Strategy Group
Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap
Concept 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops
Workshops 1 1&& 2,
2, Workshops
Workshops 44& & 5,
5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration,
Inspiration, Impact
Impact & & Ideas
Ideas Business
Business Idea
Idea Development
Development +
+ stakeholders
stakeholders
Intake Workshops
Workshops 6 6&
& 7,
7,
Intake interviews
interviews Workshops
Workshops 3, 3, Digital
Digital Agenda
Agenda Discussion
Discussion of
of possible
possible next
next
Scenario Detailing
Detailing of
of selected
selected ideas/
Scenario Planning
Planning + + Strategy
Strategy ideas/ steps
steps
Development projects
projects in
in business
business cases
cases
Development
Based on the preferred future
(the transformation vision), a
Workshop Workshop Workshop
transformation mission is
Deskwork
Day 1 Day 2 Day 3 defined and translated into
strategic models, actions on
the level of people, process
Digital Disruption
Inspiration document and platform.
Impact Analysis
Future scenarios +
Transformation Vision
Transformation Strategy:
mission, people, process,
platform

3d client time
Strategy Group
Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops 1 & 2, Workshops 4 & 5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration, Impact & Ideas Business Idea Development + stakeholders
stakeholders
Intake Workshops
Workshops 6 6&
& 7,
7,
Intake interviews
interviews Workshops 3, Digital Agenda Discussion
Discussion of
of possible
possible next
next
Detailing
Detailing of
of selected
selected ideas/
ideas/ steps
Scenario Planning + Strategy steps
projects
projects in
in business
business cases
cases
Development

Workshop Workshop
Deskwork Deskwork
Day 4 Day 5

Roadmap of problems and

solutions
Digital Agenda with high-
level architecture consisting
of prioritized building
blocks
Programs and projects for
transformation

2d client time
Concept Group
Problem Thinking
 Innovation,
the new way

Houston, we have a
(great) problem
We are not looking
for Great Ideas
We are looking for
Great Problems
(that need solving)
Great Problems are
rooted in strong
emotions
caring, comfort, convenience,
security, curiosity, greed, love,
ego, laziness, belonging,
Great Problems need
Great Solutions

People are not looking for

products, services or
technology, they are looking
for solutions to their problems.
Great Solutions consist
of one or more
functions

They are delivered

through products
or services

They are facilitated by

relevant technology
Great Solutions have a clear
Currency of Change

These are the benefits that will

drive the adoption of this
innovative solutions.

What is the positive change, you

bring to the lives of people?

Is it big enough to change peoples (financial) benefits, speed, convenience, belonging,

preference?
Most current game changers are not based on
high-tech.

They are based on a better way to solve a basic

problem, using simple and relevant technology,
to actually improve peoples lives
Imagine a day at Samsung
I have a great idea: lets OK, what problem(s) What solutions would Products we could
build a connected fridge! would that solve? also solve the problem? build

Fresh food, safety A connected fridge

Inspiration and help Food sensors (as you eat)

A daily personal butler

Convenience (e-shopping)
services for groceries
Step 7: Detail Key Programs
Step 6: Write Digital Agenda
Step 5: Apply Transformation Funnel
Step 4: List Solutions
Step 3: Prioritize Problems

Step 2: List Problems

Step 1: Define Stakeholders

 Incumbents (you) Challengers (them)

The Classics The Converted The Digital The Ruptured

(mentally) older generation that slowly getting involved with still knows the old business raised with new concepts, with
will not go digital soon digital and embracing it. models and logic, but that is no recollection of the old
no longer open to changes they expect the digital services already adopting a new models
brought by digital to be a translation of the behaviour and new business use a broad variety of business
traditional services. models and services. models and technologies
they make you stretch the
traditional business as long as most of the digital investments first adopters of entirely new digital natives, the children that
possible today are focused here, but this business models (cfr. Netflix, grow up with tablets, apps and
is mainly fixing the basics Uber, ). Invest in this too everything on-demand.

Traditional model Traditional models New models

Everything new
Traditional channels Digital channels Digital channels
Mapping the problems
Stakeholders

Gains
Positive emotions,
improvements, benefits,
desires.

Jobs
Responsibilities,
tasks, to dos, work

Pains
Negative emotions,
undesired situations, risks,
roadblocks.
Value Proposition Canvas
Gains Gain creators Products &
Positive emotions, Benefits of the Services
improvements, solution that make
benefits, desires. stakeholders prefer it. The solutions to the
gains and pains.

Jobs
Responsibilities,
tasks, to dos,
work
Pain relievers
Features of the
Pains solution that solve
Negative emotions, the problems of
undesired situations, stakeholders.
risks, roadblocks.

Problems Solutions
The Options - what is ideal?

One solutions solves many

One problem can be One problem is solved by
problems for multiple
solved with many solutions a single solution
stakeholders
Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops 1 & 2, Workshops 4 & 5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration, Impact & Ideas Business Idea Development + stakeholders
stakeholders
Intake Workshops
Workshops 6 6&
& 7,
7,
Intake interviews
interviews Workshops Digital Agenda Discussion
Discussion of
of possible
possible next
The first3,step
in the Detailing
next
Scenario Planning + Strategy Detailing of
of selected
selected ideas/
ideas/ steps
steps
definition of key
Development
Based
projects on
projects in a strategy
in business cases decision
business cases funnel, we then
market problems define the key programs for the Digital Agenda.
These are both foundation and innovation
programs
Workshop Workshop
Deskwork Deskwork
Day 4 Day 5

Next we map creative Roadmap of problems and

solutions
ideas and solutions on
Digital Agenda with high-
each of the key level architecture consisting
problems. Only ideas of prioritized building
with good problems blocks
Programs and projects for
behind will survive
transformation

2d client time
Concept Group
DIGITAL AGENDA

xxxxx / ECONOMY USER CONVENIENCE xxxxx xxxxx

TRANSPORT FACILITIES MARKETING

ON TOP INNOVATION

WITH DYNAMIC INTELLIGENCE EDUCATE ON COLLECT xxxxx xxxxx

DELIVERY xxxx xxxx AT SCHOOL
(B2B > retail > consumer) GROUP POWER
SOCIALIZED XXXX Activate real-world 100% REDUCE
Other packaging communities xxxxxx
formats
SMART xxxxx Different XXXX
IN-STORE XXXX PLUS PROGRAM
with retailers experiences
WEBSHOPPING

Scout partners
UPGRADING FOUNDATION

Content Internal for

PEOPLE - PROCESS -
Legislation Social Ambassador Manage
community utility
& lobbying Media - MKT ship external
Transformation

PLATFORM
- CSR inform, inspire, communities relationship
program Program program
- new players engage business Office
development

xxxxx Team (follow channel & product innovation + evolutions in society)

CRM & data driven business

Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops 1 & 2, Workshops 4 & 5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration, Impact & Ideas Business Idea Development + stakeholders
stakeholders
Intake Workshops
Workshops 6 6&
& 7,
7,
Intake interviews
interviews Workshops 3, Digital Agenda Discussion
Discussion of
of possible
possible next
next
A selection Detailing
Detailing of
of selected
selected ideas/
Scenario Planning + Strategy of
2 to 3 concrete ideas/ steps
steps
projects
projects in
in business
business cases
cases
Developmentprograms are more detailed in
a first business case based
on the selected modus
(corporate case or start-up
Workshop Workshop
case). The case is high-level, Day 6 Day 7 Deskwork

based on a digital-first setting,

and serves as a starting point
High-level business cases
for further elaboration by the for 2-3 selected programs
client.
When needed, this can be
extended in order to dive
deeper into specific cases and
to define more cases

2d client time
Business Group
Digital Transformation: 5 steps from Strategy to Execution

1. Assessment
Start 2. Strategy
Strategy 3. Roadmap 4. Business
Business 5. Debriefing
Debriefing
Cases
Case
Project
Project organization
organization Workshops 1 & 2, Workshops 4 & 5, Final
Final session
session with
with key
key
Deskwork &
Deskwork & Research
Research Inspiration, Impact & Ideas Business Idea Development + stakeholders
stakeholders
Intake Workshops
Workshops 6 6&
& 7,
7,
Intake interviews
interviews Workshops 3, Digital Agenda Discussion
Discussion of
of possible
possible next
next
Detailing
Detailing of
of selected
selected ideas/
ideas/ steps
Scenario Planning + Strategy steps
projects
projects in
in business
business cases
cases
Development

Presentation of the
management summary
to the client key Closing
presentation
stakeholders. next steps

Discussion of the
possible next steps in Final report

the transformation
process.

0,5d client time

Concept Group
 Digital Transformation: 5 steps from Strategy to Execution

1. Assessment 2. Strategy 3. Roadmap 4. Business 5. Debriefing

Cases
Project organization Workshops 1 & 2, Workshops 4 & 5, Final session with key
Steps

Deskwork & Research Inspiration, Impact & Ideas Business Idea Development + stakeholders
Intake interviews Workshops 3, Digital Agenda Workshops 6 & 7, Discussion of possible next
Scenario Planning + Strategy Detailing of selected ideas/ steps
Development projects in business cases

Workshop Workshop Workshop Workshop Workshop Workshop Workshop Closing

Deskwork Interviews Deskwork Deskwork Deskwork Deskwork Deskwork
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 presentation
next steps

Intake report, not for broad Digital Disruption Roadmap of problems and High-level business cases Final report
Deliverables

distribution Inspiration document solutions for 2-3 selected programs

Impact Analysis Digital Agenda with high-
Future scenarios + level architecture consisting
Transformation Vision of prioritized building
Transformation Strategy: blocks
mission, people, process, Programs and projects for
platform transformation
Specs

1d client time 3d client time 2d client time 2d client time 0,5d client time
SPOC + key people Strategy Group Concept Group Business Group Concept Group
 Part 4
Create Digital Leadership
 DIGITAL
TRANSFORMATION LEADERSHIP &
STRATEGY CAPABILITIES ASSESS TRAIN & ROLL-OUT RUN DIGITAL
TEAMS COACH DIGITAL OFFICE OFFICE

CUSTOMER
ENGAGEMENT
SCAN CHANNELS CHANNEL POLICY & SET-UP AND
MARKET TRENDS &
STRATEGY GOVERNANCE ROLL-OUT RUN
INTERNAL DIGITAL
READINESS

PLATFORM
DESIGN
PARTNER DEVELOPMENT LAUNCH
REQUIREMENTS RFP SELECTION
IMPACT
CREATION
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE

BUSINESS/SERVICE/
RUN PROGRAM/
PRODUCT DESIGN TRADITIONAL PROJECT DEVISION/
TRADITIONAL BUSINESS MODEL KICK-OFF
BUSINESS
TRANSFORMATION
STRATEGY

START-UP START-UP KICK-

START-UP RUN START-UP
BUSINESS MODEL OFF (FUNDING,
ROADMAP BUSINESS (COACHING,
INCUBATION)
ADVICE)
Digital Leadership Assessment
Is this you?
The Age Test

Your Market Your Company Your Leadership

Digital Leadership Assessment
Guess whos this
The Age Test

Your Company

Your Leadership Your Market

Digital Leadership Assessment Whos an
The 7x7 Test (active) user?
If the majority of leadership
is out, the company is out
CEO

Sales Mkt CIO COO HR CFO

Facebook V Score your leadership team X

on active usage/
Twitter X understanding X

LinkedIn Pick 7 (or more) V V

relevant digital
Snapchat activities X X

Youtube V X
Smart- If a member doesn't score
phone
V V
at least 4 out of 7, hes out.
Tablet V X

In Out
 If you can't understand the new
world of digital, fire yourself.
Build an executive team that is
digital-first (when problems arise,
the first solution is always digital).
Make sure there is a techie on the
board of directors. If the board
has a low digital IQ, the company So, where are you?
will have a low digital IQ
How digital is your
company?

George Colony
CEO Forrester Research Digital Leadership
The ideal situation

Ideally your
CEO is the CEO
digital lead

Mkt Sales CIO COO CbsO

 The ideal situation

Ideally your Unfortunately

CEO is the CEO she/he is
digital lead probably not.

Mkt Sales CIO COO CbsO

Is the CMO the Is the CIO the

digital lead? digital lead?
 You need Digital Leadership, on all levels
Shareholders

Board of Directors
Transversal focus, based on business
models, agility, change, people,

CEO

DIGITAL OFFICE CDO

Vertical focus, based on
traditional technology,
platforms, processes

Mkt Sales CIO COO CbsO

Vertical focus, based on

channels, media,
communication,
marketing, Virtual Digital Leadership Team
 You need Digital Leadership, on all levels The CDO
general manager with change management
skills
Shareholders Leadership
P&L-driven
Board of Directors Definition of strategy
Transversal focus, based on business
Execution of results
models, agility, change, people,
?
Relationship-building and using
CEO influence
Demonstrating cultural sensitivity
DIGITAL OFFICE CDO Knowledge of digital business models
Experience with Transformation of products
and technology capabilities (from analog to
digital)

Mkt Sales CIO COO CbsO

Experience in developing new channels in a
fast and agile business way
A real passion about (deep-)technology
Hes in charge of the digital agenda,
wherever it happens: the Factory, the

Virtual Digital Leadership Team Guesthouse or the Garage

 Marketing & Communication

Sales

Service & Support

HR

Digital Technology

PR & External Commun.

create transversal business change?

R&D & Enterprise 2.0

Are you locked-up in your vertical silos or can you

Marketing & Communication

Sales

Service & Support

HR

(Digital) Technology
Digital Business Models

PR & External Commun.

R&D & Enterprise 2.0

 Meet the CDOs

Sean Cornwell, CDO of Travelex

Being a CDO is what a good CIO should always have been doing -
putting together business and technology in a way that helps business
take a leap forward
CEO-CDOs
 Atif
Lubomira
Rafiq,
Rochet,
CDO of :
CDO of :

Ganesh
Bell,
Sean CDO of :
Tanya
Cordrey, Cornwell,
CDO of : CDO of :
Previously worked in Silicon
Valley at several businesses, from
start-ups, to IPOs, to large
businesses.

CMO-CDOs
Dave Truzinski CIO of NII Holdings JJ Van Oosten, the Belgian former
(wireless service to Latin America). Tesco CIO, who helped the
supermarket chain introduce their
In 2013, he was given the additional mobile platform, is now CDO at the
title of Chief Digital Officer. German online retailer REWE Group.

Richie Etwaru is IMS Health's chief

digital officer
Benoit Fremaux, CIO & CDO of Fnac.
CTOs make companies cool, CIOs
make companies efficient

Charlotte Svensson is currently CDO

and CIO at Bonnier News.
In previous years, Svensson held the
position of strategic coordinating

CIO-CDOs
CIO at Bonnier News Sweden
Everyone is claiming this
key position
 Subscription Freemium
Model Model
HELLOFRESH DROPBOX

The Free
Ecosystem
APPLE
10 Model
FACEBOOK

HYPER
On DISRUPTIVE Access over
Demand Ownership
UBER
BUSINESS ZIPCAR

The
Pyramid
MODELS Market
Place
AMAZON ALIBABA

Experience Hyper Market

TESLA ZALANDO
 Digital Transformation Fleet

Are you the captain of a rigid

? Are you the commander in chief of
a fleet that changes the world?
(sinking) ship

(no, this is NOT Captain Iglo, its Edward Smith from the Titanic)
 FOR

Transformation governance

Transformation Board

Radar

Launchpad

88
Transformation governance
MEANS CEO COMEX
Digital MANDATE
Board MINDSET

Digital Office CDO BE NL UK FINANCE OPERATIONS HR IT

FR
SCAN
Recurrent

ANALYSE

VALIDATE
PLAN
Digital
Officer Sales Mkt Prod Fin HR

LAUNCH
_

Digital Digital Digital Digital Digital

MANAGE Lead Lead Lead Lead Lead

EVALUATE
Ad Hoc

Program 1

Program 2
_

Transformation governance
MEANS CEO COMEX
Digital MANDATE
Board MINDSET

Digital Office CDO BE NL UK FINANCE OPERATIONS HR IT

FR
SCAN
Recurrent

ANALYSE CEO & COMEX

VALIDATE Validate the digital

PLAN
Digital
Officer Sales Mkt Prod Fin HR

transformation strategy
Approve the longterm means
& mandates
LAUNCH
_

Digital Digital Digital Digital Digital Define longterm decision

MANAGE Lead Lead Lead Lead Lead cycles
CDO is a member of the
EVALUATE COMEX
Ad Hoc

Program 1

Program 2
_

Transformation governance
MEANS CEO COMEX
Digital MANDATE
Board MINDSET

Digital Office CDO BE NL UK FINANCE OPERATIONS HR IT

FR
SCAN
Recurrent

ANALYSE Digital board

VALIDATE Headed by the CDO

PLAN
Digital
Officer Sales Mkt Prod Fin HR


CEO is DB member
Develop the digital strategy to
be submitted to the COMEX
LAUNCH
_

Digital Digital Digital Digital Digital Validate digital business cases

MANAGE Lead Lead Lead Lead Lead approve and manage the short
term means & mandates
EVALUATE
Ad Hoc

Program 1

Program 2
_

Transformation governance
MEANS CEO COMEX
Digital MANDATE
Board MINDSET

Digital Office CDO BE NL UK FINANCE OPERATIONS HR IT

FR
SCAN
Recurrent

ANALYSE Digital Office

VALIDATE Headed by a Chief Digital

PLAN
Digital
Officer Sales Mkt Prod Fin HR

Officer
Implement the decisions of
the digital board
LAUNCH
_

Digital Digital Digital Digital Digital Organise the digital office

MANAGE Lead Lead Lead Lead Lead team
Supervise the digital radar
EVALUATE team
Ad Hoc

Supervise the digital analysts

Supervise the regional or
divisional digital officers
Program 1

Program 2
_

Transformation governance
MEANS CEO COMEX
Digital MANDATE
Board MINDSET

Digital Office CDO BE NL UK FINANCE OPERATIONS HR IT

FR
SCAN
Recurrent

ANALYSE Digital Officers

VALIDATE Run the digital agenda,

PLAN
Digital
Officer Sales Mkt Prod Fin HR
launch, manage and evaluate
digital business projects
(regional or divisional)
LAUNCH
_

Digital Digital Digital Digital Digital

MANAGE Lead Lead Lead Lead Lead

EVALUATE
Ad Hoc

Program 1

Program 2
_

Transformation governance
MEANS CEO COMEX
Digital MANDATE
Board MINDSET

Digital Office CDO BE NL UK FINANCE OPERATIONS HR IT

FR
SCAN
Recurrent

ANALYSE Digital Leads

VALIDATE Digital liaisons for coaching &

PLAN
Digital
Officer Sales Mkt Prod Fin HR
expertise

LAUNCH
_

Digital Digital Digital Digital Digital

MANAGE Lead Lead Lead Lead Lead

EVALUATE
Ad Hoc

Program 1

Program 2
_

Success factors of change
MINDSET
license to win

Case Courage

MEAN MANDATE
license to operate license to change

Capital
 DIGITAL OFFICE
SCAN
Detect market, players & business models

ANALYSE
Analyse, prioritize, select & define cases

VALIDATE DIGITAL BOARD

Mindset - Means - Mandate + Case approval

DIGITAL AGENDA
CORPORATE PLAN START-UP

CORPORATE LAUNCH START-UP

MV
VP

CORPORATE MANAGE START-UP

M

P
CORPORATE EVALUATE START-UP

Above the radar Below the radar

Finding the
right people 5

3
1 2 4
 Recruit
Find the internal gems

Acqui-hire

Finding the
right people 5

3
1 2 4
 Part 5
From Strategy to Building
 DIGITAL
TRANSFORMATION LEADERSHIP &
STRATEGY CAPABILITIES ASSESS TRAIN & ROLL-OUT RUN DIGITAL
TEAMS COACH DIGITAL OFFICE OFFICE

CUSTOMER
ENGAGEMENT
SCAN CHANNELS CHANNEL POLICY & SET-UP AND
MARKET TRENDS &
STRATEGY GOVERNANCE ROLL-OUT RUN
INTERNAL DIGITAL
READINESS

PLATFORM
DESIGN
PARTNER DEVELOPMENT LAUNCH
REQUIREMENTS RFP SELECTION
IMPACT
CREATION
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE

BUSINESS/SERVICE/
RUN PROGRAM/
PRODUCT DESIGN TRADITIONAL PROJECT DEVISION/
TRADITIONAL BUSINESS MODEL KICK-OFF
BUSINESS
TRANSFORMATION
STRATEGY

START-UP START-UP KICK-

START-UP RUN START-UP
BUSINESS MODEL OFF (FUNDING,
ROADMAP BUSINESS (COACHING,
INCUBATION)
ADVICE)
Remember this? But we cant do everything, right?

xxxxx / ECONOMY USER CONVENIENCE xxxxx xxxxx

TRANSPORT FACILITIES MARKETING

ON TOP INNOVATION

WITH DYNAMIC INTELLIGENCE EDUCATE ON COLLECT xxxxx xxxxx

DELIVERY xxxx xxxx AT SCHOOL
(B2B > retail > consumer) GROUP POWER
SOCIALIZED XXXX Activate real-world 100% REDUCE
Other packaging communities xxxxxx
formats
SMART xxxxx Different XXXX
IN-STORE XXXX PLUS PROGRAM
with retailers experiences
WEBSHOPPING

Scout partners
UPGRADING FOUNDATION

Content Internal for

PEOPLE - PROCESS -
Legislation Social Ambassador Manage
community utility
& lobbying Media - MKT ship external
Transformation

PLATFORM
- CSR inform, inspire, communities relationship
program Program program
- new players engage business Office
development

xxxxx Team (follow channel & product innovation + evolutions in society)

CRM & data driven business

 Internal Program (a solution External
to a problem)

Vision Mission Strategy does it contribute to USER CONVENIENCE XXXXX

our own strategy?

does it solve market XXXXX
E-XXXXX / ECONOMY
problems?

is there a
business case?

who are the

stakeholders?

what brand/country
can claim it?

OUT
 xxxxx / ECONOMY USER CONVENIENCE xxxxx xxxxx

TRANSPORT FACILITIES MARKETING

ON TOP INNOVATION

WITH DYNAMIC INTELLIGENCE EDUCATE ON COLLECT xxxxx xxxxx

DELIVERY xxxx xxxx AT SCHOOL
(B2B > retail > consumer) GROUP POWER
SOCIALIZED XXXX Activate real-world 100% REDUCE
Other packaging communities xxxxxx
formats
SMART xxxxx Different XXXX
IN-STORE XXXX PLUS PROGRAM
with retailers experiences
WEBSHOPPING

Scout partners
UPGRADING FOUNDATION

Content Internal for

PEOPLE - PROCESS -
Legislation Social Ambassador Manage
community utility
& lobbying Media - MKT ship external
Transformation

PLATFORM
- CSR inform, inspire, communities relationship
program Program program
- new players engage business Office
development

xxxxx Team (follow channel & product innovation + evolutions in society)

CRM & data driven business

 Vision Mission Strategy

Program
in-store webshopping
All of the above +
Screen selection
vs
Sales strategy (long-tail, special
UX optimization
The Digital Agenda is made of collections, )
Back-end integration Program branding
Transformation Programs, not IT Store WiFi (In-store) marketing
projects Transactional security Staff training
Staff incentive programs,
PROGRAM: POS Webscreens

Internal Program Description: External

What is the contribution we

Bring Webscreens in our stores What is the problem
make to achieving the we solve?
transformation strategy?
Limited shelf-space
Project list: Sales strategy (long-tail, Unhappy customer
Screen selection special collections, )
Vision Mission Strategy
UX optimization Program branding
Back-end integration (In-store) marketing
Store WiFi Staff training
Transactional security Staff incentive programs,

What is the timing of the program?

Now 3 months 6 months 1 year 2 years 3 years
POS Webscreens / Screens, UX, back-end

Internal Project External

What is the contribution we

Staff incentives What is the problem
make to achieving the Staff training we solve?
transformation strategy?
Limited shelf-space
CAPEX OPEX PROJECT OWNER: CIO Unhappy customer
Vision Mission Strategy

IT webshop
web-partner crm
logistics partner Stakeholders Involved beacons Technology involved
Marketing front-end technology

What is the timing of the project?

Now 3 months 6 months 1 year 2 years 3 years
 Marketing & Communication

Sales

Service & Support

HR

A Silo Project

PR & External Commun.

R&D & Enterprise 2.0

From Silo Projects to Integrated Programs

Marketing & Communication PROJECT

Sales PROJECT

Service & Support PROJECT

HR PROJECT
A Program

(Digital) Technology PROJECT

PR & External Comm. PROJECT

Just another PROJECT

 Part 6
Running the (new) business
 DIGITAL
TRANSFORMATION LEADERSHIP &
STRATEGY CAPABILITIES ASSESS TRAIN & ROLL-OUT RUN DIGITAL
TEAMS COACH DIGITAL OFFICE OFFICE

CUSTOMER
ENGAGEMENT
SCAN CHANNELS CHANNEL POLICY & SET-UP AND
MARKET TRENDS &
STRATEGY GOVERNANCE ROLL-OUT RUN
INTERNAL DIGITAL
READINESS

PLATFORM
DESIGN
PARTNER DEVELOPMENT LAUNCH
REQUIREMENTS RFP SELECTION
IMPACT
CREATION
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE

BUSINESS/SERVICE/
RUN PROGRAM/
PRODUCT DESIGN TRADITIONAL PROJECT DEVISION/
TRADITIONAL BUSINESS MODEL KICK-OFF
BUSINESS
TRANSFORMATION
STRATEGY

START-UP START-UP KICK-

START-UP RUN START-UP
BUSINESS MODEL OFF (FUNDING,
ROADMAP BUSINESS (COACHING,
INCUBATION)
ADVICE)
 DIGITAL OFFICE
SCAN
Detect market, players & business models

ANALYSE
Analyse, prioritize, select & define cases

VALIDATE DIGITAL BOARD

Mindset - Means - Mandate + Case approval

DIGITAL AGENDA
CORPORATE PLAN START-UP

CORPORATE LAUNCH START-UP

MV
VP

CORPORATE MANAGE START-UP

M

P
CORPORATE EVALUATE START-UP

Above the radar Below the radar

Its no longer about digital, its about business

Company
Corporate Strategy
(comm) Digital Strategy
Strategy
Digital
World
 Digital in
The Business
the core

Digital (at
the sideline)

From ... ... to

The Business The Business
Digital (at
the sideline)

Digital (at
the sideline)

From ... ... to

 Digital in
Digital in the core
the core
Digital in
the core
The Business The Business
Digital (at
the sideline)

Digital in
the core
Digital (at
the sideline)

From ... ... to

 Youll need
Traditional
balance between your
revenue steams
traditional strengths and new revenue
real innovations steams
 1 Create your own Digital Transformation vision and plan

2 Create Digital Leadership

3 Innovate in the right place(s)

4 Build the Transformation Fleet

Sold in over 30 countries 5 Change the culture

 1.
The customer always decides
@jcaudron
 2.
All things you do
must start from a
superior
experience

@jcaudron
 3.
From now on, you
are an agile and
flexible company

@jcaudron
 4.
You live in a world of
uncertainty

@jcaudron
 5.
Always play on the offense
instead of the defense
@jcaudron
 6.
Dont be afraid to cannibalize
your own business
@jcaudron
 7.
Never, ever, disrespect
new or small players

@jcaudron
Policy Shelter
 The customer always decides

All things you do must start from a superior experience

From now on, you are an agile and flexible company

You live in a world of uncertainty

Always play on the offense instead of the defense

Dont be afraid to cannibalize your own business

Never, ever, disrespect new or small players

How far away is this from YOUR reality and way-of-thinking?

It will determine your future as a CIO, CDO and even as potential CEO
 Develop Digital DIGITAL
TRANSFORMATION Leadership and install/ LEADERSHIP &
STRATEGY operate teams. Change CAPABILITIES ASSESS TRAIN & ROLL-OUT RUN DIGITAL
culture throughout the TEAMS COACH DIGITAL OFFICE OFFICE
organization.

CUSTOMER
ENGAGEMENT
SCAN CHANNELS CHANNEL POLICY & SET-UP AND
MARKET TRENDS &
STRATEGY GOVERNANCE ROLL-OUT RUN
INTERNAL DIGITAL
READINESS
Build new digital customer engagement
Start with clear channels. Have your staff embrace them.
Transformation Strategy

PLATFORM
DESIGN
PARTNER DEVELOPMENT LAUNCH
REQUIREMENTS RFP SELECTION
IMPACT
ANALYSIS Define and build/roll-out new CREATION
NORTH STAR
VISION OF functions, services, products, platforms
YOUR FUTURE

BUSINESS/SERVICE/
RUN PROGRAM/
PRODUCT DESIGN TRADITIONAL PROJECT DEVISION/
Translate into actionable TRADITIONAL BUSINESS MODEL KICK-OFF
programs BUSINESS
TRANSFORMATION
STRATEGY Create the business (case) and run it where it belongs

START-UP START-UP KICK-

START-UP RUN START-UP
BUSINESS MODEL OFF (FUNDING,
ROADMAP BUSINESS (COACHING,
INCUBATION)
ADVICE)
Managing Digital
Transformation
Masterclass
March 2016

jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98