Corporate Entrepreneurship
Corporate Entrepreneurship
Corporate Entrepreneurship
MBA-Tech Program-Marketing
NMIMS University
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Defining the concept
Dedicated
THE ENABLER THE PRODUCER
Company provides funding & senior Company establishes & supports a full-
executive attention on prospective service group with a mandate for
projects corporate entrepreneurship
Resource
Authority
THE OPPORTUNIST THE ADVOCATE
Company has no deliberate approach for Company strongly evangelizes for
corporate entrepreneurship. Internal & corporate entrepreneurship, but
external networks drive concept selection business units provide primary funding
& resource allocation.
Ad-Hoc
Diffused Organizational Ownership Focussed
Innovation in Corporate
Entrepreneurship
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To Survive
Employee
Engagement
WHY Increase
INNOVATION? Revenue
Attract New
Markets
Customer
Expectations
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Types of Innovation in Corporate
Entrepreneurship
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How they are different ?
Radical Innovation Incremental Innovation
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#5 Successful Innovation till 2015
Encouraging Innovation
STEP 2
Source: Duane Ireland, Jeffery G. Covin, and Donald F. Kuratko, Conceptualizing Corporate Entrepreneurship Strategy, Entrepreneurship Theory and Practice 33, no. 1
Corporate Venturing &
Identifying Intrapreneuers
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Corporate Venturing
Create new business within an existing business.
4 Key
Elements
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Culture powering Corporate
entrepreneurship
Work on frontiers of cutting edge technology, and embrace new ideas.
Identify areas & the amount of risk money where top management is
interested.
Exploit current set of database and work with least set of resources.
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Intraprenurial Failures
Emails
Google Wave
Maps
Social Networking
Instant Messaging
Media Sharing
Reasons for Failure
Process Process
Uncertainty
Complexity Inadequacy
An individual An individual
doesn't have the chooses to
skills, conditions violate and a
or adequate prescribed
training the process or
perform the task practice
A competent Lack of clarity
A process individual about future
composed of adheres to events
many elements prescribed but and unplanned
tends to break faulty or situations
down incomplete
process
Lack of Ability
Deviance
Keeps you
Is a more away from
thoughtful and resting on your
a practical laurels and
approach. strive harder.
Failure
Planning
Dependent on organization
Independent in Operations resources.
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