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Questionnaire

The document contains a 15 question questionnaire about ice cream brands and purchasing behaviors. It asks respondents about their awareness of different ice cream brands, which brands and factors they prefer when purchasing ice cream, their opinions on Amul ice cream's packaging, ingredients, quality, and advertising. It also questions whether price, packaging, and promotions influence their ice cream purchases.

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ArunKumar
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538 views

Questionnaire

The document contains a 15 question questionnaire about ice cream brands and purchasing behaviors. It asks respondents about their awareness of different ice cream brands, which brands and factors they prefer when purchasing ice cream, their opinions on Amul ice cream's packaging, ingredients, quality, and advertising. It also questions whether price, packaging, and promotions influence their ice cream purchases.

Uploaded by

ArunKumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Name :
Age Group :
Gender Male/Female :

Q.1 How many brands among the following are you aware of?
 Amul Gloria
 Vadilal Go Go
 Cream bell Top n Town
 Kwality walls Dinshaes
 Mother dairy Softel

Q.2 Which brand do you prefer while buying Ice cream? (Rank 1-10)
 Amul Gloria
 Vadilal Go Go
 Cream bell Top n Town
 Kwality walls Dinshaes
 Mother dairy Softel

Q.3 While buying Ice-cream which factor do you consider most?


 Quality
 Price
 Availability
 Taste
 Flavor

Q.4 Do packaging affect buying behavior?


 Yes
 No
Q.5 Does Amul Ice cream packaging attract you?
 Agree
 Strongly Agree
 Disagree
 Strongly disagree

Q.6 Are you aware that Amul Ice cream made up of real milk and not from
vegetable oil?
 Yes
 No

Q.7 Does price of Ice cream affect the purchase of branded Ice Cream?
 Yes
 No
Q.8 You like to Enjoy Ice cream at-
 Parlors
 Home
 Restaurant
 Others

Q.9 Have you ever tried Amul Ice cream?


 Yes
 No

Q.10 How do you find Amul Ice cream?


 Excellent
 Good
 Average
 Not good
 Very bad
Q.11 Are you aware with the fact that Amul has been ranked number one
brand due to its quality?
 Yes
 No
Q.12 Do you know about various schemes run by Amul?
 Yes
 No

Q.13 If yes, among them which are known by you?


 Cash Discount
 Bulk Discount
 Coupon Scheme
 1+1 Scheme
 25% Extra scheme

Q.14 Have you come across any of Amuladvertisement?


 Yes
 No

Q.15 Through which media have you come across more of such Advertisement?
 Media
 Television
 Newspaper
 Magazines
 Hoarding
 Others
dhimanmanjyot@gmail.com
9582311030

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