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Customer Response

The document contains two questionnaires, one for retailers and one for consumers of ice cream brands. The retailer questionnaire asks about the brands they carry, which sells best, reasons for not carrying certain brands, factors considered when stocking brands, and preferences around product categories and packaging. The consumer questionnaire asks about occasions for eating ice cream, preferred brands, attributes considered when buying, ratings of brands on taste, price, and other attributes, consumption and ratings of Amul ice cream, and awareness of Amul advertisements and parlors.

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Pooja Tandon
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646 views

Customer Response

The document contains two questionnaires, one for retailers and one for consumers of ice cream brands. The retailer questionnaire asks about the brands they carry, which sells best, reasons for not carrying certain brands, factors considered when stocking brands, and preferences around product categories and packaging. The consumer questionnaire asks about occasions for eating ice cream, preferred brands, attributes considered when buying, ratings of brands on taste, price, and other attributes, consumption and ratings of Amul ice cream, and awareness of Amul advertisements and parlors.

Uploaded by

Pooja Tandon
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire for Retailers: 1. How many brands of ice-creams do you keep in your store? a. One (which) b.

More than One If (a), please proceed to question number 5 If (b), please proceed to question number 2 2. What brands of ice cream do you store in your shop? a. Amul b. Mother Dairy c. Kwality walls d. Vadilal e. Others_________ 3. Which of these brands sell the most? a. Amul b. Mother Dairy c. Kwality walls d. Vadilal e. Others__________ 4. If you do not have a particular brand available then what do you tell your Consumers? a. Suggest another brand b. Send him to next store 5. What are the reasons for not selling Amul Ice- creams? (Please tick from the below options) a. Quality b. Service c. Price d. Freezer e. Lack of Availability f. Delivery

6. What factors do you consider while stocking a brand of ice-cream, and rank them on a scale of 1 to 4, Where, 1 =Most important, 2=Important, 3=Average, 4=Slightly Important. Availability Margin Consumer Preference Other (Specify _____ _____ _____ _____

7. Which category of ice-cream is preferred by consumer? a. Family Packs b. Cups c. Cones d. Sticks e. Others

8. If the consumer asks you to suggest a brand of ice cream what would you Recommend and why?

9. Are you satisfied with the service provided by the Amul? a. Yes b. No c. If No, Why?

10. What changes do you think should be done in Amul ice cream to make it much better?

Name of the store: ____________________________________________________ Location (Area):_______________________________________________________ Contact details (if any): _________________________________________________

Questionnaire for Consumers: 1) What are the occasions you prefer to eat Ice-Creams? o Regularly, all year round o Regularly, only in summers o Occasionally, all year round o Occasionally, only in summers 2) Which Brands do you prefer? o Amul o Kwality Walls o Vadilal o Dinshaws o Mother Dairy o Others o No specific Brand 3) Rank the attributes you consider while buying an ice cream on a scale of 1-5 Where, 1=Most Important, 2=Very Important, 3=Average, 4Slightly Important, 5=Least Important. o Convenience o Taste o Price o Availability o Flavors ___ ___ ___ ___ ___
Name : ______________________________ Age : ______ Gender: _________

Occupation : _____________

4) Rate the following brand of ice creams on a scale of 1-5 on the basis of following parameters, 1 being the lowest and 5 being the highest Amul Taste Price Brand Packaging and Quantity Flavors Quality Kwality Walls Mother Dairy

5) Do you consume Amul ice-cream? o Yes o No If Yes, a) Rate AMUL Ice-creams on the following attributes: o Quality Excellent Very Good Good Average

o Taste Excellent Very Good Good Average

o Price Higher Average Lower

b) Do you think AMUL lives upto its tagline The Taste Of India o Disagree o Neutral o Agree c) Any Other Suggestions for AMUL Ice-creams:If No, a) Reasons for not consuming AMUL as your preferred brands for Ice-Cream o Does not taste good o Expensive o Not Available o Others (Please Specify) 6) Can you recall any Amul Ice-cream advertisement o Yes o No 7) Are you aware of Amul parlour? a. Yes b. No 8) Do you like Amul Parlour? a. Yes b. No If No, Why?

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