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Business Communication Syllabus

This document provides a syllabus for a Business Communications course. The course aims to develop students' English communication skills for use in a business environment. It covers topics such as writing effective letters and memos, oral presentations, business meetings, proposals, and reports. Assessment includes class participation, quizzes, exams, projects, and attendance. Upon completing the course, students will be able to effectively write, speak, and communicate for business purposes.

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879 views

Business Communication Syllabus

This document provides a syllabus for a Business Communications course. The course aims to develop students' English communication skills for use in a business environment. It covers topics such as writing effective letters and memos, oral presentations, business meetings, proposals, and reports. Assessment includes class participation, quizzes, exams, projects, and attendance. Upon completing the course, students will be able to effectively write, speak, and communicate for business purposes.

Uploaded by

rolly
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BUSINESS COMMUNICATION SYLLABUS

I. Course Name: BUSINESS COMMUNICATIONS

II. Course Code:

III. Course Description: The aim of this course is to develop


students’ communication skills in the English language that will enable them
to function effectively in business environment. The course offers a practical
approach to corporate communication that includes training in the principles
and key elements of business writing and the effective delivery of oral
presentations. The course content focuses on selected written and oral forms
of communication related to topics and issues critical to students of Business
Studies.

IV. Course Credit: 3 units lecture/ 3 hours per week

V. Contact hours/semester:

VI. Placement:

VII. Course Objectives:


Upon successful completion of this course, students should be able to
write effective and concise letters and memos employing appropriate
business format;
prepare informal and formal reports that include analysis and offer
recommendations;
participate in meetings and conduct proper techniques in telephone
usage;
summarise personal achievements and skills in appropriate formats for
future employers or academic institutions;
perform effectively interviews
prepare and deliver oral presentation utilizing electronic software;
realize the impact of language usage on applying business etiquette to
a variety of professional situations.

VIII. Teaching Methodologies


1. Lecture Discussions
2. Group Dynamics
3. Oral Presentation/Reporting
IX. Course Outline

Lesson No. Topic/Content Time


Frame/No. of
Hours
1 The Process of business communication
- Power of Communication
- The meaning of business
communication
- The process of communication
- Goal of business communication
- Advantages of printed communication
- Metacommunication
- Kinesics Communication

2 Writing effectively
- Characteristics of effective letters
- Correctness
- Conciseness
- Completeness
- Courtesy
- Visual appeal
- Tonal appeal
- Eliminating weaknesses in writing
- For nouns and verbs
- For vocabulary
- For sentences
- For content
- For style
- About weak phrases
- About genderism
- About wordy lines
- About generality
- About abstract lines
- Split infinitives
- Sentences upgrading strategy
- About voice of the verb
- About writing numbers in a
documents
- On dividing words and letter
descriptions
- Gobbledygook
- Metrication in business
- Confusing use of punctuations
3 Structures of letter and documents
- Parts of the letter
- Letterhead
- Date
- Inside address
- Salutation
- Body
- Complimentary close
- Subject line
- Attention line
- Reference initial
- Copy furnish notation
- Postscripts
- Through line
- Addressee line
- Sender line
- Notation line
- Format of a letter
- Addresses, salutations and
complimentary closes
- Civilian persons
- Religion officials
- Government officials
- School officials
- Military personnel

4 Employment instruments
- Devised curriculum vitae
- Personal data sheet for government
employees
- Application letter
- Recommendation letter
- Appointment for the position of the
government
- Appointment in a private company
- Employment contract for overseas work
- Special order for change of name
- Special order for return from leave
- Application for leave
- Statement of assets and liabilities and
net worth
- Resignation letter
- Letter of termination

Prelim Exam
5 Sales and collection letters
- Sales letter
- Letter of intent
- Routine inquiry
- Special inquiry
- Facts related to purchasing
- Procurement principles
- Procurement planning
- Procurement by electronic means
- The bidding process
- Alternative methods of procurements
- Invitation to apply for eligibility and to
bid
- Purchase order
- Claim letter
- Letter of adjustment
- Letter of reservation
- Letter of confirmation
- Collection letter
- Promissory note

6 Inter office documents


- Letter of endorsement
- Transmittal letter
- Office memorandum
- Memorandum order
- Memorandum circular (inter & intra-
agency)
- Internal policy
- Customer relations policy
- Service contract
- Advertising contract
- Memorandum of agreement
- Lease contract

7 Letters for public relations


- Announcement
- Letter of appreciation
- Request letter
- Invitation letter
- Open letter to multiple addressees
- Open letter to one addressee
- Congratulatory letter
- Letter of sympathy
- Letter of apology
- Petition letter
Midterm Exam

8 The business meetings


- Institutional meetings
- Notice of meetings
- Format of agenda
- Sample agenda
- Proxy letter
- Tips in conducting meetings and
conferences
- Conducting an effective meeting
- Basic principles in conducting meeting
- Minutes of meeting
- Guides in writing minutes
- Classifications of minutes
- Verbatim minutes
- Detailed minutes
- Action minutes

9 Business proposals and reports


- Making a proposals
- Proposal
- Types of proposals according to areas
of concerns
- Classification of proposals according to
source
- Parts of a proposals
- Internal and external proposal
- The need to prepare a report
- Business report
- Classification of reports
- Narrative report
- Periodic report
- Technical report
- Special report

10 Privacy of communication
- Freedom of Information
- Forgery and Falsification of information
- Cyber ethics in business communication
- Privacy of correspondence
- Wire Tapping

Final Exam
X. Course Requirements

Class Participation . . . . . 20%


Quizzes, Exercises, Group
work and other activities ..... 15%
Major Examinations ..... 30%
Research/Projects ..... 20%
Attendance ..... 15%

XI. Reference

Bouing, R.A. 2008. Effective Business Communication. J-Creative Labels


& Printing Corp. Quezon City

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