A Duality of Exploration

and Discovery

Mark Elsdon
 Published in the United Kingdom

Limited First Edition, 2010

Copyright© 2010 by Mark Elsdon.

All Rights Reserved.
Do not scan it, do not upload it. Thank you.
2
Many thanks to:

Paul Ingram
Ben Earl
Noel Qualter
lain Moran
Michael Murray
Peter Nardi
lan Rowland
For continued inspiration, kindness and friendship.

Special thanks to the contributors:

Michael Weber
Chris Carter
Lee Earle
Sean Taylor
Chuck Hickok
Ran Pink
For being so generous with their time, thinking and material.

And the deepest bow of all to:

Deborah Elsdon
You know everything- and thank goodness you're not telling!
You are not remotely interested in anything in this book, and
that keeps me balanced and grounded. Thank you.
Love you always.

3
 Table of Contents

Introduction Page 7

Part 1- Mentalism Genesis

Chapter 1- A Clarion Call To Originality Page 11

Chapter 2- So, You Wanna Be A Mentalist? Page 19

Chapter 3- Who Do You Think You Are? Page 23

Chapter 4- What Is Wrong With You

(Michael Weber) Page 31

Chapter 5- Playing Your Trumpet Page 35

Chapter 6- Imagining Superpowers

(Chris Carter) Page 41

Chapter 7- Being Memorable

And Unforgettable Page 49

5
Chapter 8- Why Most Mentalism Is (Insert Your
Own Derogatory Word Here ... ) Page 59

Chapter 9- Comedy Is No Laughing Matter Page 65

Part 2- Mentalism Revelations

Chapter 10- A Manifesto: Motivational

Mentalism (Lee Earle) Page 69

Chapter 11- There Is Just One Rule: No Rules Page 75

Chapter 12- Moving The Moment

(Sean Taylor) Page 79

Chapter 13- Making Connections

(Chuck Hickok) Page 85

Chapter 14- ONVI

(Ran Pink) Page 95

Chapter 15- The Revelations Page 105

6
First of all, a very sincere "thank you!" for buying this book. It
represents a lot of time spent studying, thinking about, discussing,
performing and refining mentalism. Ever since my friend Paul Hallas
inspired me to grow a goatee beard and cross over to the 'dark side' I
haven't really looked back. Although the industry at large knows me
primarily as a close-up magician, my friends and audiences will attest
that I'm really only interested or happy when performing mentalism.

Following my conversion (on the road to Huddersfield!) it wasn't long

before I realised that it is the very last part of a mentalism performance,
the revelation, which has the most impact on the success and
memorability of an effect. This led to a search for techniques and

7
strategies that has so far lasted over a dozen years and is still far from
over!

In this book you will find much of my current thinking about the state of
the contemporary mentalism scene as well as its often poor but
occasionally brilliant performers. As the Chinese curse declares: we live
in interesting times. Mentalism is riding high and the mystery arts are
proving ever more popular with discerning audiences around the world.

So please read this book in the spirit that it was written: with the intent
to share some powerful, proven ideas and techniques that I have
discovered on my travels. We're all in this together and I'm very happy
to share with you some of the fruits of my studies (of both the
mentalism literature and human nature) and offer you some direct
paths to becoming a stronger, more memorable performer.

Because that's what this book is about: performing. If you are just
reading this book for knowledge, then I think you'll enjoy it; but if you
are looking for some practical instruction on how to improve as a
performer you will get much, much more out of it.

I must let you know. that I could well have titled this book " I've Read A
Ton Of Books, So You Don't Have To", or "Amazon Here We Come".
There are a lot of book recommendations herein, as well as constant
admonition to read mhre. Quite a few of the topics discussed in
Mentalism Reveals are the subject of excellent books by people who are
experts in their field. Rather than plagiarising or quoting huge chunks of
material from these books I have in every case pointed you to the
relevant author, title and publisher. Usually, on any of the subjects at
hand I have read pretty much all the relevant books (whether you think
that sounds boastful or simply sad tells me everything I need to know
about you!) that are available and always recommend the one(s) I think
are the most applicable to mentalism performance.

A few words on terminology are probably a good idea so that we are

working off the same page. I completely agree with Paul Harris'

8
assertion that 'Astonishment Is Our Natural State Of Mind.' See his
essay on page 5 of The Art of Astonishment Volume 1 (Murphy's Magic,
2007) for further details. However, to describe the more cerebral kind
of impact a mentalism effect usually has (as opposed to the eye-candy
of magic effects) I prefer to use the word 'amazement' than
'astonishment' and that is the term which is used throughout
Mentalism Reveals.

Likewise, I am not a fan of the word (or role) 'spectator' in mentalism.

Consequently I use the words 'participant' or 'audience' throughout the
book instead. I genuinely work hard to ensure that anyone who sees me
perform does participate and interact, rather than just standing
passively by and spectating, so the language I use reflects this.

Finally, I would like to thank Michael Weber, Christopher Carter, Lee

Earle, Sean Taylor, Chuck Hickok and Ran Pink for their invaluable
contributions to this book, all of which are examples of brilliant and
insightful thinking from these gifted performers.

So, enjoy, and I hope that the book proves as stimulating for you to read
as it was for me to write.

Mark Elsdon
Llandudno,2010

9
 :'

"Always remember that you are absolutely unique. Just like everyone
else."
Margaret Mead (probably)

lfthere is one thing that can giveyou a high unlike anything else, it is
concluding a performance of original material and receiving the
applause and comments that tell you that people were completely
amazed and thoroughly entertained. You come off stage thinking: "/
created and wrote everything that they just enjoyed so much".

11
Except of course that none of the material you (or I) create is ever truly
100% original. It might be that you have a devised a brilliant new
method for 'Sneak Thief'. But is that piece really yours, or is it at least
half Larry Becker's? What about if you have devised a powerful new
demonstration of mind-reading which uses one of Craig Filicetti's
incredible electronic products, is that all yours, or is some of it Craig's?

In fact complete originality is almost impossible to achieve, but

nevertheless a lofty goal worth pursuing. The truth is that the more of
yourself, the more of your own ideas, premises, methods, lines or
whatever that you put into your performance then the more it will fit
your persona, the more believable your performance will be and the
more enjoyment you will get from performing.

And of course, as per the quote above, you have the ability to add into
the mix something which is unavailable to everyone else: you! Whether
you think it or not, you have the potentia l to devise and successfully
perform origina l and entertaining mentalism. What stands between that
and where you are now? Learning some new mental skills, some hard
work and lots of play! Read on ...

Closely allied to being original is being creative, and this is far easier to
accomplish. In fact If you look up the word 'create' in the dictionary you
will see that its Latin origins also mean 'to originate, or invent'.
;

There are two very different paths to creativity (in a magic/mentalism

context):

1. Complete isolation that forces original thought and the

development of original effects, sleights, methods and
presentations. This isolation is almost always enforced due to
geographical isolation, but is getting less and less likely thanks to
the internet. However, those that have created material borne of
this isolation are usually startlingly original. Examples: Jerry
Andrus, Gary Kurtz, Lennart Green.

12
 2. An openness to new ideas and combinations based on a wide
knowledge-base. Building up a library is essential, as is time spent
in creative thought and brainstorming sessions, either alone or
with other performers. Trying out combinations of different
effects and methods and a willingness to play. Adapting single
ideas to multiple contexts. Examples: Jay Sankey, David Regal,
Steve Beam.

Although I have only given three examples of this second path to

creativity, I could easily give you dozens more, as it would include
almost every magician and mentalist who relea ses tricks, books or
DVDs, myself included. As Isaac Newton wrote in 1676: "If (have seen a
little further it is by standing on the shoulders of Giants". That's all of us.

At the end of this chapter I will give you some suggestions that will help
you to be more original, but for now here are my four essential tips for
developing your creativity:

1. Keep a notebook and write in it everything you think about, even

if it doesn't seem relevant to anything at that moment. Effects
that you like, methods that seem particularly clever or deceptive
and presentational ideas. Details of any performances, shows or
lectures that are inspirational because of how good they are or are
instructional because of how bad they are. Titles or concepts from
TV shows, films or books that intrigue you. Poems, puzzles,
websites- anything and everything that might inspire your
creativity. Keeping a notebook is essential.

2. Study books on creativity and work through some of the exercises.

Here is my 'Recommended Reading' list:

Roger von Oech- A Whack On The Side Of The Head (Warner

Books, 1983)
Roger von Oech -A Kick In The Seat Of The Pants (HarperCollins
1986)

13
 Michael Michalko- Thinkertoys (Second Edition, Ten Speed Press,
2006)
Todd Siler- Think Like A Genius (Bantam Press, 1997)
Jack Foster- How To Get Ideas (Berrett-Koehler, 1996)
Linda Perigo Moore- You're Smarter Than You Think (Holt,
Rinehart & Winston, 1985)
Tom Stafford & Matt Webb- Mind Hacks {O'Reilly, 2005)
John Middleton- Upgrade Your Brain (Infinite Ideas, 2006}

3. Make sure to exercise your brain daily. Just like your body, it gets
flabby and tired easily without regular exercise. And I mean proper
exercise, not reading the TV listings! Try a crossword-puzzle, or a
Sudoku, or better still invest in Rubik's Cube and an instructional
DVD (see what I did there?) The brain has a section called the
cerebral cortex. In this area, there are over twenty billion neurons
that link up with ten thousand synaptic connections. In fact, there
are one billion synapses in just one cubic millimetre in the cerebral
cortex. I don't think that having a conversation with someone
about the weather or last night's game is going to get enough of
them fired up, do you? If you want to get serious about exercising
your brain, buy a copy of Dr Kawahima's Train Your Brain (Penguin
Books, 2007). :You'll thank me.

4. Read as much as you can about everything you can. Reading and
processing new information is especially useful in exercising your
brain, plus it provides inspiration and fills your memory with
knowledge that allows you to make creative connections more
easily.

As well as these four tips I could have quoted some of the many
excellent exercises from the above listed creativity books, but there is
no need, since they are so well developed and explained in the books
and half the fun is reading about them and trying them out yourself for
the first time. If you are short of time, just buy the Roger von Oech
books. Whilst I have learnt from all of the books listed, Roger's had the

14
most impact on me and were most instrumental in me developing good
creativity skills.

However... it's all very well for me to wax lyrical about how wonderful it
is to create original effects with original presentations and how great
that is, and to offer tips on how to become more creative. But how do
you get started? Well, as with everything, one step at a time.

There is no set way to do this, but, as Eugene Burger has written about
building a repertoire, you just need to get started and to take it one
effect at a time. Maybe choose an effect that you particularly enjoy
performing and come up with your own presentation for it: Or, you
might choose to write a presentation that takes the form of a (true)
story, or an account of something that happened to an older relative . Or
maybe it's a psychic research test, or a project you are working on . Or a
demonstration of group dynamics, or the fact that you've trained
yourself to recognize subtle vocal inflections, or... I' m sure you get the
idea.

Likewise, when you read a new {maybe just new to you) effect, don't
just learn the method which that particular writer offers but do some
research. There are some great resources available online that can
really help you with researching mentalism material. Lots of great books
and magazines that were long out-of-print are readily available again
now through the Learned Pig project and lybrary.com . Most
importantly, buy books! Start building up a library and as well as
providing you with much pleasure, the knowledge it contains will repay
you many times over.

When you research additional methods for an effect you are

considering learning, again make notes in your notebook. Make notes
about anything that catches your eye, whether it seems relevant to the
project at hand or not. Using the skills and techniques that you learn
from the books on the Recommended Reading list above, you will learn
how to combine old methods and how to devise lots of new methods;
some will turn out to rubbish & completely impractical, some will be

15
crazy, some will be boring and some will be brilliant. But for now, don't
make those value judgements, but simply make notes. Lose your fear
and persist in creating lots of ideas, lots of notes. Keep at it!

If you get bored or stuck working on a method try something else. Go

back to writing that script that you started in your notebook. Carry on
developing the presentation that you had a great idea for but never got
around to working on properly. Read the latest Hermetic Press book.
Read one of those old books on your shelf that you've never got around
to- maybe that Alan Shaxon book or that bound volume of the Jinx. Do
something, anything! Have fun, enjoy yourself, keep playing, keep
reading, keep learning and keep taking notes! You'll soon marvel at how
creative you become.

Ten Tips On Being Original

1. Do the New: Do something that you've always wanted to do.

Especially if it takes you out of your comfort zone and even if it
frightens you. Embrace the excitement of something new and
enjoy the thrill of fear. Go skiing, or riding, or dye your hair blue.
Anything you want.

2. Invert: Anything you can. Do something you wouldn't normally do,

something that everyone you know would bet that you would
never do. Or take one of your beliefs and decide to thin k the
opposite. Really do it! And then genuinely try to justify this new
point of view.

3. Play: Stop concentrating on work and being so serious! Spend

(extra) time with children, your own or someone else' s. Don' t try
to teach them anything for once- just play with them and get
onto their level. It is very liberating.

4. Lead: Stop following everyone else. Don't want an iPhone? Then

don't buy an iPhone. Stop following trends and believing that
16
 anything you buy can make you a 'cooler' or more interesting
person. Trends change all the time and it is an expensive and futile
pursuit trying to follow them.

5. Reject: If you find yourself going over old ground, stop! You've
been there, done that. Delete, remove, throw away or withdraw
(from) whatever it is and head in the opposite direction.

6. Express: Do exactly what you want; however you want to do it.

Stop worrying about what anyone else thinks. It's irrelevant.
Realise that everyone else is worried about what you think of
them. And none of it matters.

7. Express #2: Stop worrying about trying to look good. Nobody cares
how you look as much as you do, so it's a waste of time. Think
about some of your friends and how much you love, respect and
admire them and then picture how badly they dress or style ·t heir
hair and realise that it doesn't matter. So stop acting like it does.
Dress how you want. Dance how you want. Smile more.

8. Expand: Read as much as you can, meet as many different people

as you can, travel as widely as you can. Have meaningful
conversations- ask questions and express opinions. Broaden your
horizons.

9. Contemplate: Spend a week w ith just your own thoughts. Be your

own muse, meditate on what you know. Don't read a book or a
newspaper. Don't watch TV, don't watch a film, don't play on your
X-Box. Turn off the computer and don't constantly check Facebook
and Twitter on your phone. How impossible does this sound, eh?!
And yet it is not only doable, but a very eye-opening, frantic-then-
relaxing way to spend a week. I only know because I' ve actually
done it! I dare you to give it a go...

17
10. Read: Another book recommendation for you and another
one of my favourites: Hugh Macleod -Ignore Everybody (Portfolio,
2009). Hugh's book is based on his Change This Manifesto (Google
it) and is about being original, being creative and much more.

18
 t ~ I

So, rather appropriately, let's start at the beginning, with the million-
dollar question: w hy do you wa nt to perform mentalism? Here are
some possible reasons:

It's my job, and it's an easier way to earn a living than having a 9-to-5
job.
It's easier than perform ing magic.
Because to laymen mentalism is more believable than magic.
19
I love the attention I get.
I'm not very confident and performing rnakes me seem more
interesting.
It's a good way to meet people, especiallY women .
I like freaking people out.
I enjoy showing people the potential we all have within us.
A mixture of several of the above.
I don't know, I've never really thought about it.

The fact is, unless you make a decision about the real rea son why you
are performing mentalism then you are never going to be the best
performer you can be. It's as simple as that. Of course, it doesn' t matter
to me what your motivation is, but is sure as hell does matter to you
and your audiences. If, at the moment, your sole reason for performing
is to earn money, or to impress people (both perfectly acceptable
motivations!) then maybe, just maybe, the first part of this book will
prompt you to want more from performing.

If you already have aspirations, maybe even needs, to accomplish more

with your performance, to make it matter, to really connect with
people, then read this book carefully. studY it, think about it. Not
because I believe that !'have something special to say, but simply
because I have spent a lot of time thinking about the questions which
might prompt you to decide on your own answers. Without those
answers you will be ju~t another performer doing 'material'.

So sit back, right now, and ask yourself that question: Why do I really
want to perform mentalism?

Write your answer(s) down here:

20
There are no 'wrong' answers (and if you are like me, there will be more
than one), but whatever you wrote, it will colour everything which
follows.

Only when you have decided on your true motivation for performing
can you really set a goal as to what you hope to accomplish as a
performer.

I know that sounds like a chicken-and-egg situation, so let me start by

telling you my motivations, and what I hope to accomplish when I
perform mentalism and it might help you to make a decision about your
own goals.

My motivations are simple: I want to enjoy myself by performing

material that makes people feel amazed and prompts them to question
what they know about how the world works. And I want to get well paid
for doing that.

As to what I hope to accomplish, well that will take a little bit more
explaining.

First of all, I approach mentalism from the angle that it is 'magic for
adults'. As Derren Brown wrote in Pure Effect (H&R Books, 2000) "I find
that most intelligent spectators are more interested in the psychological
techniques than the sleight-of-hand". And we all know where that led...
As my friend Alain Nu said to me once: " Magic focuses heavily on what
is impossible, whereas mentalism, in contrast, focuses heavily on what
is possible. So, j ust a slight shift in perspective changes the experience."

And that to me is everything. As much as I love close-up magic (it's one

of my favourite hobbies!) it can never be as strong as mentalism,
because everyone knows that it is simply a trick. Likewise with cabaret
magic, using an egg bag, linking rings, rope etc. Sure, it can be brilliant
en~ertainment, but on no level is it perceived as anything other than 'a
trick'. A good mentalism effect, on the other hand, when presented
with a plausible premise, can provide genuine amazement for the

21
audience as they catch their breath and ask themselves, "did I j ust see
that?" or "what the hell just happened?" or my favourite, "is that really
possible?"

What 1particularly like about that last question as a response (whether

it is said aloud or just thought) is that it means that the participant
definitely just had a genuinely affecting experience. It fits in beautifully
with Alain's thought that mentalism focuses on what just might be
possible. Of course the question "is that really possible?" would have
been quickly answered if what they have just seen was a magic trick;
the answer would be "No!" But with mentalism the answer is
"Maybe ... " or even "Yes!" and in that moment you have the opportunity
to make a real connection with the person.

So to put it succinctly : to me, mentalism is the only believable type of

magic, so that is what I choose to perform. This aspect of believability
will be discussed fully in a later chapter, along with premise and powers
vs. skills.

However, performing something incredible that just might be possible is

not the real goal of my performance; far from it. You see, what I really
want is to play with people's perceptions, mess with their head a little
and impress them as a very unusual (extraordinary?) individual, making
myself memorable in the process.

So my goal is this: when people who have seen me perform describe

their experience to their friends the following day, I want them to say
something along the lines of, "We met this guy last night called Mark
Elsdon. He was incredible! He had a way of faking reading your mind so
that it seemed like he was really inside your head. It was so weird!! He
knew where I was born and he made a coin bend in my hand without
even touching it -look here it is!"

1don't even mind if they can't really remember any of the actual effects
or demonstrations I perform, so long as they remember me. If what I
did was so odd that they can't really describe it, or they became a little

22
overwhelmed with the cumulative effect of the weird 'stuff' going on-
that's great.

Basically, I want to be the coolest, most interesting person they meet

this week, even if they are Bono! Now of course, my age, weight, style
and a million other factors prevent me being 'cool' in the usual showbiz
sense of the word, so I use the other tools that are at my disposal. I mix
mentalism, some (very off-the-wall} magic, humour, poetry, puzzles,
general knowledge, charm and bravado to be someone unlike anyone
they know and someone they would love to spend more time with.

Now of course this is an idealistic goal and so I know that whilst this
approach works very well for me with most people, it is not going to
make me universally loved, or even liked. For every 95 people who think
I am the coolest person they've met this week I' m sure that there are
another 5 who dismiss me as a fat show-off! I can, however, live with
that.

So there you have it. My goal. My 'mission statement' if you like. So

now you know mine, it's time to start working on your own. Give it
some thought. You don't have to do it right this second, and anyway it
will probably change quite a bit as you read the rest of this book. But do
think about it because if you have no goal in performing other than to
show a few tricks or to get paid, then you are missing out! And so are
you r audiences.

23
 ., ~·~
. .;:~ ... ~,•

. . -~

. -~

'7oday you are You, that is truer than true. There is no one alive who
is Youer than You."
Dr. Seuss.

Most contemporary magic books that discuss character and persona

offer a choice of two very distinct paths. Either you can be a 'complete
character', effectively act ing as an entirely separate person, often
replete with a costume or outfit of some sort, or you can be yourself,
albeit an amplified version of yourself.

25
The 'complete character' act is difficult to pull off, requiring as it does
major commitment to both the planning of the character and then
inhabiting that role on a long-term basis thereafter. Effectively, the
performer then has to act out that role every time he performs, and
ind eed often outside of performance as well. This begins to make
matters very complicated, particularly if your work as a performer leads
to other roles as a host, speaker or even trainer of some description.
Further, it is difficult to build anything other than superficial
relationships with colleagues and clients with whom you could
otherwise build on going friendships.

In fact I can only think of one person who has managed to commit to
this 'character act' for what has effectively become a lifetime, and that
is Uri Geller. And he is a special case (and I mean that in the most
complimentary sense) .

So for most, if not all of us, using our own personality as the basis for
our character is not only easier, it is also smarter. At its most basic level,
the goal of developing your persona, is simply a matter of being
yourself, only more so.

The practicality of developing a performing personality built on what is

basically your own personality is obvious, but there are still a lot of
decisions to be made and work to be done before you can confidently
claim that you have truly established a persona.

Further, the work you do to establish and develop your persona will
have a very direct and tangible impact on the premises and material you
choose as well as on your style of performance. Since so much depends
upon it, and you will have to live with it for the foreseeable future, it is
obvious that you need to get your persona just right, as it will provide
you with the basis for everything else.

Some writers recommend that you watch DVDs of a wide variety of

magicians and mentalists, in an attempt to decide on a style that you
think you might enjoy adopting. I don't think that this is a good idea.
26
The likelihood is that instead you will see a style of performance that
you enjoy watching and decide to try to adopt that style whether it fits
your personality or not.

Here is a better way. You are going to ask twelve people you know well
to help you out. Tell them it is for a 'performance training program' that
you are helping to develop, and that will be the end of their curiosity
about the matter. Four should be family members, four should be very
close friends (who have known you for a long time) and four should be
magician/mentalism friends. You need to ask them to make a list of
your three best personality traits. Tell them that they can write anything
they choose but that they must be honest. Further, tell them that you
honestly don't mind what they write, since it is all just data that is being
used for this 'performance training program' that you mentioned. Don't
make a big deal out of it, and they won't either. If anyone presses you
for more information, tell them that you can't talk about it until after
the whole thing is over (whatever that means!) ·

When you read what these people write about you two things will
happen: firstly you will get a surprise and secondly you will have the
basis of your persona. Since this is how people already perceive you,
then it makes sense to use these characteristics as your building blocks.
If ten out of the twelve people write that you are a kind and gentle
person, then pursuing your character as a sarcastic funnyman is never
going to work!

Basing your persona on the opinions of other people (whom you trust)
rather than on your own opinion is by far the most practical and direct
route to success. Most performers have an overly-positive and
sometimes idealistic view of themselves (their natural personality) that
isn't quite in tune with how the rest of the world views them. It's not
that they are delusional, just that they are very optimistic! By the way, I
include myself in this group. Self-awareness and honesty in this regard
is notoriously challenging and thus enlisting the help of others is
definitely advised.

27
What you are essentially doing is shaping a persona that takes the best
of your personality and allows you to express it in performance
environment. Look for a hook, something that makes you stand out
from the crowd. Overall, whilst your persona will have many character
traits, there will be one that best describes you. Amplify the strongest.
Are you intelligent? Rude? Gentle? Qu ick-witted? Deep? Weird? You
might th ink that some of these six descriptions would be difficult to
build a persona on, and yet they are each the defining characteristic of
my six favourite stand-up comedians!

Don't make too much hard work out of this. It should be an enjoyable
though perhaps eye-opening exercise and remember that you are
simply building on who you really are anyway. However, if you do
struggle with this, then there are a couple of options open to you . Firstly
I can recommend Victoria Lynn Schmidt's book 45 Master Characters
(Writer's Digest Books, 2007). It is ideal for magicians and mentalists
looking to adapt an archetypal character to fit themselves. You can
engage with the book as deeply as you choose, and there is plenty of
useful information if you just need a helping hand to developing or fine-
tune your persona. Alternatively, think about asking another performer
whose work you respect to give you some help. Tell him what you goal
is and ask for some.direction. Most performers will be pleased to help.

Please bear in mind that whilst this project, that of perfecting your
persona, is an essenti'al one, that doesn't mean that it is particularly
difficult or that you should overthink it. Whilst playing to your strengths
and amplifying you strongest traits you also want to stay natural!
Almost as bad as the performer who hasn't decided on or developed a
persona is the performer who has no fluidity because he is over-
analysing everything.

To practice being this new or newly adapted performing persona I

suggest doing what you would do if you were learn ing to classic palm a
coin: do it when there is no need, outside of the performance
environment. The best way to learn to classic palm a coin is to keep one
classic palmed throughout the day, at work, whilst eating, whilst

28
watching TV etc. At first allowing you to get used to how it feels, and
then forgetting how it feels, because it is just there. Likewise with the
'enhanced and amplified personality' which is your performing persona.
Act as if you are performing whilst you at work, out for a drink with
friends, having dinner with your partner. I don't mean being over the
top, but being more attentive, with better posture, more expressive
gestures, better diction, more awareness, a readier smile, a more
attentive listener, generally more ... magnetic. All traits that make for an
attractive and dynamic persona. Being likable is the key to having a
successful and cohesive person a.

Remember that ultimately, performing is not about the tricks or

material, it's about you. So learn how to turn this persona on and off, so
that you can step up into your performance mode at a moment's
notice. You never know when the ability to be able to do this will pay
dividends.

To conclude: remember it's great to be you, and you can do it better

than anyone else on the planet.

29
 A4J . '

Are you fat? Are you bald? Do you stutter, stammer, mumble or lisp? Do
you have a limp, throw your head backwards in a nervous tic, suffer
from dyslexia, and have eyesight so poor that your glasses are thicker
than bottle bottoms? Do you look like a troll? Lucky you.

Lucky because you have a potentially challenging aspect to your daily

life which will make your mentalism persona exponentially more
interesting, real and complete.

31
In 1990 I had a sudden insight: classic Super Heroes like Spiderman,
Batman and The X-Men were having a very good time at the movie box
office. Audiences were willing to leave their homes and pay money
because they wanted to watch the stories of these characters that were
unlike the people in the audience in profound ways. Short of
reincarnation on another planet doomed for destruction, or being the
orphaned child of millionaire parents, one would have to hope they
were bitten by a very radioactive spider to have any chance of thinking
these stories could ever be their stories.

I wrote a lengthy essay and a talk on my 'Super Hero Theory of

Mentalism' which was presented at the first Luke Jermay Workshop in
Las Vegas. Since then, the basics have been discussed at length with
some of mentalism's finest exponents and have been used to more fully
develop the stage and screen performance personas of some serious
players. Someday the entire approach will see publication within the
fraternity, but for now, here is a small and counter intuitive part of the
larger theory.

All of the classic super heroes have their above and beyond abilities, but
these are balanced by several other factors, one of which is this- when
we watch them we cal} think to ourselves "As amazing as it would be to
have those abilities, I would not want to pay the price he had to pay."

Most mentalists do everything they can to be superior and imposing to

their audiences and perfect in every way over which they have control :
slick hair, dark clothes, big vocabulary and themes that make their
special skills enviable. They can know your thoughts, control your
thoughts, sense and avoid both the acid-filled beaker and the cup-
covered dagger while they find the envelope with all the money all
leading up to telling who is lying and telling the truth, finding the right
key to the lock, knowing the word you peeked in the book, able to do
the rapid and seemingly complex mathematics necessary to construct a
Magic Square and after all that still have enough energy to memorize
which cards from a shuffled deck are being held by two or more

3Z
spectators. Phew. Barely enough energy left to link those finger rings
and see through that blindfold.

I suggest one of the overlooked problems with that approach (besides

11
too many powers") is that the spectator is left watching a performer
who is much easier to hate than love. My proposed solution is a big
fucking dose of reality and incorporating that truth into your
performance persona in a way that the audiences go home knowing it
without you ever telling them about it. In other words, show, don't tell.

You are allowed to mention your defect if it is not visibly apparent from
the back row seats, but if you go into some lengthy "I discovered I could
know the word people peeked at in the upper left corner of a book I
was holding after being struck by lightning" story and I am in the
audience and forced to suffer through it, I wil l be waiting for you
backstage where I will give you the gift of a permanent and more
obvious physical malformat ion so you can keep your yap shut and.just
let the audience figure it out for themselves in all future performances.

What will this do for you? It will make your stage persona a more real, a
more fleshed out, complete and complex character. Your audiences will
be able to enjoy you and your show even more when they can go home
and honestly remark "that guy could do the most amazing things I have
ever seen in my life. But you know, I don' t think I would want to be him.
I wouldn' t want to pay t hat price."

When you figure out what is real and true for you and you alone, when
you truly and deeply understand what is wrong with you and can
incorporate it into your performance and stage persona in a way that is
natural, subtle and effective, you will grow, your show will grow, and
your audiences will love you more and never understand why.

33
Mark Elsdon's notes on Weber's essay:

1was originally going to write a chapter for Mentalism Reveals titled

'Killing The Hero', ~ut Weber's enlightened and enlightening essay has
made it redundant. It reminded me of something very telling which
Derren Brown has talked about at length, both in his books and in
lectures (back when he was still giving them) : " However you decide that
mind reading is achieved, and therefore what it will look like, you
should then do this without explaining the supposed 'method' to the
audience. You should just believe, wholeheartedly and unquestioningly,
that this is what you are doing" (pl17, Pure Effect). He goes on to
explain that this gives the audience something to latch onto, without
the performer having to explicitly state th at he can read minds. More
about this is the next chapter.

And Weber's insistence that you let your 'flaw' make itself apparent
without necessari ly talking about it is fundamental to the success of this
approach. People are usually a lot smarter than we give them credit for,
and they can quite easily follow the map themselves, as long as we just
signpost the way.

34
Another component part of your success as an entertaining mentalist
which is closely related to your persona is whether you choose to
present your mental abilities as powers or skills (or both).
During a close-up or casual performance of ll)entalism, this issue is not
as important, since you can instruct each individual as to how they
should perceive what you are doing and can easily blur the lines
between powers and skills and still keep complete focus and clarity. You
also have the opportunity to respond to people's questions and theories
there and then, adapting your choice of material and even presentation
as you go.

35
But up on stage, whether for a corporate, cabaret or theatre audience,
things are quite different. Your premises and claims need to be well
worked out in advance.

A show outline that has worked very well for many performers,
including myself, is Pascal de Clermont's Pyramid of Believability. The
idea is to start with something that is very believa ble (perhaps so me
rapid memorization, or a magic square), progress to things that are
more unbelievable, but still just maybe within the realms of possibility
{lie detection, some psychometry) and finally concluding with
something that is obviously impossible (maybe some metal bending, or
a prediction).

The standard story structure as used in literature also usually has a

three act (beginning, middle and end} outline:

1. Set-up
2. Confrontation
3. Resolution

This provides the 'introduction-tension-climax/denouement' story arc

which is the basis of all good storytelling.

Similarly, Pascal's Pyramid fulfils the same need. Incidentally, if you

would like to know more about storytelling, probably the only book
you'll need is Nancy l amb's The Art and Craft of Storytelling (Writer's
Digest, 2008}.

Following t his basic three-step outline sidest eps the usua l magic or
mentalism show outline which looks more this:

1. Introduce an effect
2. Perform an effect
3. Repeat until your time is up

That outline is to be avoided at all costs!

36
Another writer who employs Pascal's outline is Chuck Hickok, and in his
book Mentalism Incorporated (Development Productions Press, 2002)
Chuck groups mental abilities into a three-level ranking. It is a very
useful idea and one which will allow us to discuss the whole powers vs.
skills question from a more meaningful base. Here are the levels:

Level One:
(Most people believe these mental abilities exist and can be learned or
developed.)

Enhanced mathematical abilities

Enhanced memory skills
People-reading skills
Truth or lie detection
Psychological persuasion, or mentally influencing someone's choices

Level Two:
(Some people believe that these abilities exist and may be possible to
learn or develop.)

Aura reading, or other kinds of reading

Clairvoyance (the ability to gain information about an object, person,
location or physical event through means other than the known human
senses. And with that information being gained directly from an
external physical source, rather than being transferred from the mind of
one individual to another as in Telepathy)
Psychometry (the· ability to make relevant associations from an object
of unknown history by making physical contact with that object)
Telepathy (the ability to read others' thoughts and mental contents)

Level Three
(Most people think that these mental abilities do not exist.)

37
Precognition (the ability to successfully and consistently predict (know?)
future outcomes and events)
Remote Viewing
Q & A Demonstations
Psychokinesis (the ability to move, control, influence, transform,
levitate or teleport a physical object or system with using any physical
energy or contact}
Sightless Vision
Invulnerability

The abilities in Level Three are such a big ask for an audience that is
impossible to perform them right at the start of your show without
either:

a. Claiming that you really have this ability, which is tantamount to

claiming that you have some kind of (super} power.

b. The audience concluding that it is obviously a trick and they are

watching a magic show.

The problem with point a. is that extraordinary claims require

extraordinary proofs a(ld things will quickly get out of hand and you will
be discredited (at b~st) or derided as a fraud (at worst). Likewise, the
problem with point b. is that it is heading in the wrong direction from
where you want to be; i.e. performing an entertaining mentalism show.
So these Level Three abilities must be placed into context, by building
up to them. During the course of the show, if you start with something
believable yet impressive, the audience will accept your initial claims,
and will continue to do so your show builds.

As things move from completely believable through to absolutely

unbelievable, they move incrementally, with each claim being only
slightly greater than the one before, until at the conclusion when each
audience member looks back on the show the line is so blurred that
they will find it impossible to decide where fact became fiction. And this
is the brilliance of Pascal's Pyramid! It offers the perfect structure.

38
You are the only one who can decide exactly which mentalism effects
and which abilities you decide to include in your show, and heaven
knows, there have been enough books and manuscripts published
(never mind the glut of tricks and props released) for every performing
mentalist in the world to perform a completely different set of material
every single time they perform.

So why perform the same six effects (magic square, book test, design
duplication, spoon bending, nail, knife or spike-roulette and newspaper
prediction) as everyone else? Make a conscious decision to show your
mental abilities using different powers, different skills and different
effects to everyone else. Or, if you really love one of the
aforementioned six, make sure you have something very different to
say with your performance of it. I use one of those effects in every
single show I do, and no apologies here! But, I have a presentation that
gives it meaning and that is what makes all the difference.

As an example to get you started, I have just looked at my copy of Larry

Becker's book Stunners Plus (Aplar Publishing, 2002). This is one of the
best known and best-selling books of mentalism material ever released,
and is rightly regarded as a classic. I have just looked through the Table
of Contents and discovered that it contains 73 effects and routines
(excluding the bonus instructions for Larry's marketed items). However,
out of those 73 effects I have only ever seen about 5 or 6 performed
and 3 of those were separate commercial releases at one time or
another. So what about the other 60+ effects? Are they not as good as
the well-known Sneak Thief, Some Total Radio and Russian Roulette?
Hardly! I think that the far greater likelihood is that both you and I have
only ever really read or tried out the ones that we have seen other
people do. I don't mean everybody and I know I'm generalising, but I
hope you get the point.

Well, don't settle for it any longer! Don't follow the herd. Get off the
path, follow the road less travelled. Seek out material that no one else is
performing. Demonstrate your mental abilities with displays of powers

39
and skills that are completely unlike what everyone is doing. Read, keep
notes, explore, play, build, transform and shine!

The final question you must answer is how many different abilities
should you display in a single performance or show? As usual there is no
right answer, but in this case I do believe there is a wrong answer: lots. I
think the more powers and skills a performer shows (or claims), the
weaker their impact. Go back and read the preceding chapter again.
Whilst I don't stick to this myself, I think a very convincing argument
could be made for demonstrating just one ability, but in a variety of
ways. Certainly, once you move past a certain number of professed
abilities there is a credibility factor involved. Also, remember that each
individual effect can have multiple demonstrations of the same amazing
ability (back to Hickok's 'Multiple Moments'). This is definitely one
situation where less is more.

\.

40
Imagine you have a superpower. Imagine that you have the ability to fly.
As far as you know, you're the only human on earth that can do this,
although you suspect that others may one day be able to as well. You
just discovered this ability a few days ago, and it doesn't come easy. You
need a running start in order get aloft, sometimes you have to push off
a chair or dive off a ledge, oc.casionally you don't get airborne at all, but
instead come crashing to the ground. However, and this is important,
the discovery of this power is quite simply the most significant event in
your life until now. You suddenly realize that there is a vast,
41
undiscovered territory of physics that no scientist has yet described.
Who knows what other untapped potentials remain dormant in each
one of us? But more importantly, the feeling of flying, the emotion you
experience, is one of pure joy. It's better than you ever imagined it in
your dreams. You'd love to find a way of describing this emotion, but
words fail utterly.

Now imagine you have the ability to fly, but this time, instead of it being
something new to you, it's something you've been doing all your life. It
takes no effort at all; you simply think about it, and up you go. Being
aloft is no more novel to you than taking a walk to the corner grocery.
There's no particular emotion associated with it, it's just something you
do. As far as you know, you're the only person in the world who can fly.
But to be honest, demonstrating your power has become a damn
nuisance. When people hear about it, they assume you're lying. Then,
when you do prove yourself, they look at you as if you're some sort of
freak. As a consequence, you're inclined to keep your skill to yourself,
and when you do share it, you can't help feeling a little resentful.

Finally, imagine you are a witness to a demonstration by each of the

above aerialists. Which do you think would be the more exciting or
theatrically satisfying. p~rformance? What would be your emotional
state at the conclusidn of each? What might you be thinking the
moment each flier left the ground?

Think of the flying as a moment of revelation. At first you were doubtful

that the performer could pull it off; now you know he can. Both
experiences have this in common. But beyond that, what?

Can we not see that your reaction to this moment of revelation depends
entirely on the context that led up to it? With the first performer, you
would sense his eagerness to share this discovery with you. With the
second, you might sense his reluctance, even his bitterness. With the
first performer, even though you may be doubtful, you may also be
cheering him on, hoping that he succeeds. With the second performer,
perhaps you are hoping he falls flat on his face. Each demonstration

42
may be theatrically compelling in its own way, but each will tell a very
different story and engage your imagination in a very distinctive way.

Can we not also see that in each case, what is 'revealed' is much more
than the fact that the performer can fly? What is revealed is a snapshot
of who the performer really is. It offers a brief glimpse of his personal
journey, his feeling about his unique ability, perhaps more importantly,
his relationship to you, the spectator. What is also revealed is a
shadowy view into the way the universe is constructed. It hints at a
world of unseen forces and untapped potentials. I was tempted to say
that the 'reveal' is in fact the least important part of the demonstration,
but that isn't quite correct. It would be better to say the reveal is the
consummation of it all. It is the end result of an organic whole, but has
no meaning and creates no emotion without all that has come before.

Getting A Superpower

When I was a boy, the one thing I wanted more than anything else in
life was to become an architect. Or a ninja! To me, each was an equally
realistic option . It wasn't so much that I actually believed I could
become a ninja. Rather, I believed that a world in which I couldn't
become a ninja was a world I wanted no part of. To my mind, the
greatest cosmic injustice of all was the fact that I was born without
superpowers. lm~gine my delight when, later in life, I discovered that I
could give myself superpowers, even if for only an hour a night.

As mentalists we each play the role of superhero for a few moments

each day. I believe that how we construct this role is crucial in guiding
our audience toward the moment of the 'reveal.' There are, of course,
many possible things to consider when creating our roles. We will want
to establish a backstory to explain how we came about our special
talents. We will certainly want to establish the parameters of our
abilities. What are the things we can and cannot do? But to my mind,
the most important thing to establish is our attitude towards our
abilities. Are we excited by them? Are we frightened by them? Are we
43
bored by them? Are they abilities we want to share with others, or are
they abilities we would rather hide?

Establishing our attitudes about our special powers is a necessary first

step in part because doing so goes a long way toward providing a
motivation for performing at all. If you hate your powers, or if you're
bored by them, or if you consider them something to be ashamed of,
you will probably have some difficulty justifying their demonstration. On
the other hand, if you make the theatrical decision that your skills are
forever exciting and fresh to you, that you cannot wait to share them
with others; the act of demonstration is a natural result.

Think for example of Uri Geller bending a spoon. Imagine his excitement
as the spoon begins to bend. It's as if each demonstration is an excuse
to peek through the veil into another world. Why would somebody
want to bend a spoon? Perhaps because each bending of a spoon
illustrates that what you thought you knew about the very fabric of the
cosmos is utter trash, and that fact is exciting! It is in fact the Most.
Exciting. Thing. Ever. In Geller's case, the unique timbre of the 'reveal' is
produced in part by his attitude toward his ability. So it is with all of us.

An Example: One of Chris's Reveals

Consider the following possible scripts. In each case, the opening

circumstances are that a female audience member has been asked to
concentrate on the name of her first childhood crush.

Script One:

Mentalist: "Concentrate on the name. Really focus. I'm getting a letter

'T'. Is there a 'T'? Yes? Keep thinking.

(Pause)

I don't know if I have this. I'll write it down. Now, what was the name?
44
Helper: "Peter~"

Mentalist: (turning over his notepad to reveal the word 'Peter.') "Got
it!"

Script Two:

Mentalist: "This is going to require some imagination. Look at me, but

see this boy.

(Pause)

Look in my eyes, but see his eyes.

(Pause} Look at my face, but see his face."

"How old was this boy when you had a crush on him?"

Helper: "Eight."

Mentalist: "Eight? Then you might want to imagine him a little shorter.
And possibly with more hair! But try to see him.

(Pause.) Now, say his name in your mind. Not out loud, but hear your
inner voice say it... Say it now!"

"Really?! Wow! Say it again!

(Mentalist laughs to himself.)

"That's amazing. Even after all these years, I can still hear passion in
your voice. I can hear you saying, 'Ohh, Peter!.' Is that it? Peter?"

Helper: ''Yes."

Mentalist: "Wow! That mvst have been some crush!"

45
Of these two possible 'reveals', which one strikes you as more
interesting theatrically? Which one seems more powerful? Which do
you think will garner the strongest reaction from the audience helper?
You probably won't be surprised when I tell you that I think the second
one is better. I'm biased, of course, since that is the actual script I use
during a billet routine I constructed for walk-around purposes when I'm
entertaining on college campuses. It's something I use as a 'teaser'
when I'm walking through a campus cafeteria drumming up an audience
for my evening show. The former script, on the other hand, is what I
imagine as a fairly typically unimaginative presentation of a mind-
reading effect. Perhaps it's something of a straw man, but then again
I'm not so sure.

But assuming the second script is better, why is it so? First, let's look at
what the first script is lacking. In Script One, what is the performer's
attitude toward his superpower? It's barely discernible, but to the
extent that it can be detected, it might best be defined as 'look at the
cool thing I can do.' The actual moment of mental contact, by which I
mean the moment the thought is received, produces no apparent
emotional reaction in performer number one.

Apparently there' s soflle challenge to it, but it couldn't be much or he

would show some surprise and delight upon its completion. In truth, the
only emotional reaction the performer shows at all is when he
demonstrates that he;got it right, and that's really more of a strut than
a genuine emotion. Seriously, if you really could pick up thoughts,
wouldn't you feel something?

Now, for the performer in Script One, what is the process of mind-
reading? Again, it's barely discernible. Apparently the helper must
'concentrate.' But how? What exactly does that mean? The performer is
not certain he got it right. Why not? What is the source of his
insecurity? Don't you think that if these questions are left unanswered
in the minds of the spectator, the statement "I don't know if I have
this," is going to strike the helper as a trifle insincere? Will she be
rooting for the performer to be correct? I doubt it.

46
How about Script Two? In this one the character of the performer
expresses something that could be called a point of view. It's only a very
brief bit of dialogue, but his attitude toward his power is much more
discernible than the first. As with the first performer, this one finds
mind-reading to be somewhat difficult, but now we know why: the
helper has to concentrate in a really specific way.

The performer here is also excited by the act of mind-reading, and not
only because of the attention it draws to himself, but also because it
seems to be fun simply to make a mental connection with another
person. We know this because the moment of mental connection
produces in him an experience of surprise and delight. Something about
the way the helper is thinking is so enjoyable that he asks her to think it
again.
And the process of mind reading in Script Two? Again, it's more clearly
defined. The performer explicitly spells out how the helper must
concentrate, and as she goes through each step, the performer is .
apparently receiving information from it. The moment of thought
reading is not disconnected from the process as it in the first script.
Instead it seems to be the natural result of a necessary progression.
There are many other differences we could examine, but the most
important difference, i submit, would be the difference in the way the
audience reacts when her thought is revealed. In think it's possible that
the helper in Script One will be amazed, but I don't think she will react
with shock. In fact, I think there her reaction will be more one of
puzzlement. The rest of the audience, I expect, will be similarly
detached.

I know from experience that the helper in Script Two will turn red, let
out a little scream, and hold her hands in front of her face, and there
will be no doubt in the minds of the onlookers that you didn't merely
guess her word, you read her mind. The reason for the difference, I
believe, has everything to do with how you've set up the reveal. Unless
it follows naturally from context, the reveal has no meaning. In Script
One, crucial elements of context are ignored. There is simply no path
down which the audience can be guided.
47
Conclusion

Imagine you have a superpower. Imagine you can read minds. Isn't that
basically what we do as mentalists? Imagine that we can read minds?
When I was a child, the one thing I wanted more than anything else in
life was to grow up to be an architect. Or a ninja! But I didn't imagine
these things. I fantasized them. There is a difference.

A fantasy is a wish. A hope. It's pure ether. When a thing is imagined, it

is fleshed out, detailed. When we fully imagine something, we construct
it, metaphorically, on a foundation of ideas. Imagination requires work,
but that work is what enables us to guide the imaginations of others.

48
 ...:·· '
't
'
•
.~;· .
e
J I
i."'!"'.···
•
i W
.
.
. ~ -

.•. -:.. ::Ji~C

.:.- l- 1

So now you have decided why you want to perform mentalism and you
have established (or are on the way to establishing) a persona which
will allow you to be the most effective and powerful performer that you
are capable of being. You have decided on what you want to say with
your performance and the format that it will take .

49
What next?

Well, you need to make it memorable. More importantly, you have to

make yourself memorable. In fact, it goes beyond that. You have to be
impossible to forget.

Are you happy to just perform a bunch of tricks that you like? As long as
you are performing them in an entertaining way which provides the
audience with an amazing experience then that is of course great! But
what does that tell them about you? If it doesn't tell them anything
about you then that is a shame, because it means that it could have
been any other (good) performer doing those tricks and the audience's
experience would have been just the same.

But with j ust a little bit of work you can do better than that and avoid
the pitfalls of being just another interchangeable performer. One of the
saddest and strangest things about contemporary magic and mentalism
is the effort that has been collectively expended to make the tricks
memorable rather than the performers! Sometimes when I used to do a
close-up magic gig I would meet people who had seen some close-up
magic somewhere else before. Every single one of them was able to
recount to me an effeq (or their wildly inaccurate recollection of it!) but
none of them could ever remember the performer's name. Is that a sad
indictment of the performers involved or the state of our industry as a
whole? Probably both. :

Note, before we go any further: the selection of material is discussed at

length in other chapters of this book. Maybe some of your performance
(close-up) or show (stage) will showcase the extraordinary skills you
have, some of it will demonstrate an unusual talent you've developed
and some of it will showcase a strange power you claim to have.

Whatever your choices, for the purposes of this chapter it will be

assumed that you are performing strong, impressive material which is
congruent with your character and can connect with an audience.

50
Walkaround, Close-up and Casual Performance

Although these days when I perform a walkaround or close-up gig the

material I perform will be almost entirely mentalism or my SRS reading
system, I still use the same techniques that I developed severa l years
ago. These techniques are designed to make me and my name, and
from now on you and your name, memorable to the audience. I have
already explained in an earlier chapter what my goal is in performing,
and the goal of these techniques is similar.

My aim is that when people recount the details of my performance to

their friends, family or workmates, the conversation goes something
like this:

"We were at a party at so-and-so's house and the other night and we
met this guy called Mark Elsdon. He was doing the most incredible
things, telling us where we'd like to go on holiday and the date on a coin
in my pocket, and then get this- he made the coin bend in my hand! I've
still got the coin here, have a look!"

"No way! So, was he like a magician or something?"

"I suppose so, but he wasn't really doing any tricks or anything like that.
It was more like psychology and... and... I can't really explain it! He was
just doing crazy weird stuff. He put a word inside Jill's head and made
her think of it! I checked him out on You Tube and he solves a Rubik's
Cube with a blindfold on, in Jess than a minute!"

And so it goes...

So, that's my goal. And the techniques and strategies I am sharing with
you here in this chapter are designed to maximise the chances of
something like the above conversation taking place. About you .

51
What's In A Name?

If they are going to remember your name, t hen they have to learn it. It
seems obvious I know, but you'd be surprised how many performers
never properly introduce themselves. Further, they have to hear your
name more than once. Whenever I am introduced to a group, I make
sure I shake everyone's hand and introduce myself to them individually,
using my name:

" Hello, pleased to meet you (handshake), I'm Mark Elsdon. Hi, I'm (next
handshake) Mark Elsdon . Mark (handshake) Elsdon. Hello (handshake)
Mark Elsdon. Mark Elsdon (handshake), pleased to meet you."

And so on . A group of six people will get to hear me say my name six
times. Usually. It should go without saying that if someone has their
hands full I won't force them to struggle in order to shake my hand. But
you get the idea. By the way, I don/t try to remember the name of any
of the people whose hands I shake, even if they tell me! I'm not being
rude, but the practicalities of the situation are that I want them to
remember me and not vice versa. If I need to use someone's name
when I invite them to be a participant in something I perform, then I will
simply and politely ~sk. them for it.

Another technique I use is the 'projected future conversation',

effectively writing the 'future in advance. Let me give you an example
(the following effect is fully described in Part Two of the boo k):

I am about to reveal the name of a playing card that the spectator has
written down on a piece of paper/ which they have folded up into a tiny
packet and which they now hold on the palm of their hand. I say,

" When you are telling your friends about what happened here today,
1
you'll say And then this guy Mark Elsdon freaked me out by telling me
bit by bit,' exactly what I had written an the paper/ and they'll say 'Well
he must have seen you write it!' So I want you to remember and fix in

52
your mind, right now, that no one in the whole world saw what you
wrote down. Agreed?"
"Agreed."

"And then your friends will say, 'Well there must have been some way
that this Mark Elsdon could se_e into the paperr So I want you to check it
out, right now, and be certain that no one in the worldcould see what's
written on that paper. Are you certain?"

"Yes. "

"Okay, let's give this a try then... "

Can you see what I'm doing here? There are multiple techniques in
action, but the two I want to point out to you in this context are the
pre-suppositions that:

1. The spectator will have a future conversation with their friends

about my performance and describe what they saw in glowing
terms.

2. During that future conversation both parties will use my name.

Now, I know that it is very likely just wishful thinking that the
spectator's friend will use my name, but describing this future
conversation does two very useful things:

1. It allows me to repeat my name, twice, in a context that makes

sense. Which, as explained above, pushes me further towards my
goal of the spectator remembering who I am, as opposed to just
what I did?

2. It provides a model for the spectator to use (subconsciously)

about how they are to react to my performance.

53
You Or The Tricks?

As I've already mentioned, one of the things that always strikes me as

so strange is the time we put into buying and learning the most
memorable material that we can possible find, at the expense of making
ourselves memorable.

This is one of the benefits of building a repertoire of material based on

your persona- it becomes difficult for anyone to remember what you
did without simultaneously remembering you. Your persona should
completely inform what you do, inasmuch as it should seem very
natural to an audience that someone like yourself would be able to do
these amazing things. There should always be this congruence between
who you are and what you do. This subject is explored more fully in
several other chapters in the book.

One approach that that works very well is to choose effects which are
more of a slow-burn, where the impossibility of what the audience has
just witnessed increases the longer they think about it. Since mentalism
is a more cerebral form of enterta inment than the eye-candy of magic,
this is quite easy to accomplish.

Also, I often aim for quite a cumulative feeling of amazement, along the
lines of Chuck Hickok's 'Multiple Moments of Amazement' as discussed
in his seminal book Mfi.ntalism Incorporated (Development Productions
Press, 2002). This means that you are displaying the sa me mental ability
several times during one effect or routine. This can be quite
overwhelming to the spectators and afterwards they might find it
difficult to remember exactly what happened. This can be a good thing!

They might not remember the details of what you did, but they will
remember that it was you that showed them something incredible.
Magicians believe that the best tricks have a plot that can be easily
explained in one line: the signed card sticks to the ceiling, paper turns
into money, their ring vanishes and reappears on your keyring, etc. I
have long thought that this was nonsense, and even more so when it
54
comes to mentalism. I'm not talking about confusing the audience;
there definitely must be clarity of effect to everything we do. Rather, I
mean that instead of worrying about how concisely the audience can
describe the effect, allow your material to be structured in such a way
that they might not even be able to put it into words, but what they will
remember is that it was amazing and how that made them feel.

I have another book recommendation for you which discusses this very
subject: Roger Ailes' You Are The Message (Bantam, Doubleday & Dell,
1989). Aside from its relevance to the subject at hand, it is a great book
on communicating and should definitely be in your library.

What About On Stage?

Things are a lot different on stage, where you are addressing a much
larger group of people even though most effects will only require the
physical participation of a handful of people at most. There are still
plenty of techniques you can use though to emphasise and reinforce
your name and enhance memorability.

Some performers, those who have a particularly conversational style,

will be able to use the 'projected future conversation' with only a slight
change of pacing. If you decide to use it, makes sure that you keep it
sounding natural.

Another strategy is to use your name in a prediction. The standard way

is to begin a written prediction with your name, along the lines of: "1,
Mark Elsdon, hereby predict..." This can easily be adapted to a verbal
prediction, by making quite a formal announcement of wh.at you are
saying. It is an easy matter to deliver this 'formal announcement'
tongue-in-cheek, so that it is obvious that you are simply having a bit of
fun with the way that you are performing, whilst still managing to
increase your name recognition.

55
You can adapt it even further by jokily referring to the audience. An
example: you are on stage about to bend a spoon which your helper has
just examined . With a smile on your face you can turn to the audience
and say,

"Ladies and gentlemen ... I, Mark Elsdon, ask you all to witness that
Karen has just examined this spoon and found... nothing! Why? Because
it's just a spoon! (Smile} Nevertheless ... " and on you go.

Again, adapt this to your own style of speaking and keep it upbeat and
amusing.

A thoughtful examination of your scripts and presentations will suggest

other opportunities where you can deviously name-check yourself. It
should go without saying that this should be done sparingly, in such a
way that the audience never spot it happening. And please, never refer
to yourself in the third person! Unless you are royalty.

Banner Stands

Another way to increase your memorability and name recognition when

performing on stage' is to use a roll-up banner or Barracuda stand
(Google them if you don't know what they are). I'm always surprised
that more performers ~on't use these. A pair of them, one on either
side of the stage, lends an air of professionalism to a corporate show far
out of proportion to their cost. They can contain your name, the name
of your show, some interesting (and appropriate} background images or
artwork and if you are wily enough, perhaps a hidden prediction. Two
things they should not contain are your website details and phone
number- these banners are there to create mood and recognition, not
as an advertisement. And please, have them designed by a graphic
design professional, don't do them yourself no matter how good you
think you are.

56
Business Cards

A great business card is still an invaluable tool, even in this era of

iPhones and smartphones, where people can Google your name and
browse your website as soon as you finish performing (and sometimes
whilst you are still performing!) When I say a great business card, I
actually mean a killer business card. Too many mentalists (more about
that word in a moment!) neglect to have a great business card, or
sometimes even one at all.

When you give one of your business cards to someone, whoever it is,
they should be fascinated by it. It should be unique. In design, size,
shape, print or some other way it should be completely unlike any other
business card in their wallet and ideally unlike any business card they
have ever seen before. You are going for the 'wow' factor. It is really
important to have something special done, by a professional graphic
designer. Have a search online for 'awesome business card designs' to
get some ideas.
One great feature of business cards is that they can so easily become a
souvenir of your performance. I have several effects that use my card in
an intelligent way, not simply using the card's unprinted reverse as a
blank piece of card to write on. If that is all you need, use a billet! Giving
the participant a business card that you used in an effect which amazed
them provides a tangible reminder of you and your abilities.

Okay, so now the eternal question: what should it say on your business
card? Here are some things, job descriptions if you like, that I have seen
on the business cards of different mentalists:

Magician
Mind Magician
Mentalist
Mind Reader
Hypnotist
Psychological Entertainer
Psychological Illusionist
57
Entertainer
Thought Reader
Paranormalist
Psychic Entertainer
Mind Controller
Sleight-of-Mind Entertainer
Etc.

At the time of this writing (2010) more and more people are aware of
the term 'Mentalist' due in no small part to the CBS TV show The
Mentalist in which Simon Baker plays a consultant to the police, using
his skills and knowledge from his former career as a successful (fake)
psychic medium to solve cases in a variety of clever and entertaining
ways. Previously the term was little used in popular culture in the USA,
and in the future that may well be the case again. Amusingly, here in
the UK a 'mentalist' has long been a slang term for a crazy or deranged
person, following its use in a popular TV comedy show, I'm Alan
Partridge. That is changing somewhat as the US TV series becomes
more popular.

Whatever you decide to put on your business card, it should be

something you are completely happy with and a description that you
can live up to. 'Mind Reader' would be inappropriate for someone who
claims to accomplish their effects though an understanding of body
Ia nguage and micro-expressions.

So what do I call myself? That depends who I'm talking to! As to what I
decided to put on my business card, you can see for yourself- I've
tucked one into the last page of this book.

58
Boring?
Bland?
Unbelievable?
Dull?
Embarrassing?
Did I mention boring?

Your call. For every Earle, Derren and Banachek, there are another two
dozen who make you want to cry. Or sleep. Or both. {Again, I am talking
primarily about cabaret and stage performances.) So what's the
59
problem? Well there are two main ones: the performer and the
material. So let's take each in turn.

The Performer

Snapshot 1 - Entertainment Value

It doesn't take a theatre director to see that many mentalism

performers have not thought one jot about how entertaining their show
is. You just need to look in the eyes of any of their audience members.
These performers have started with the question 'Am I technically
capable of performing this effect?' and ended with the question 'Is it
something different from the other items in the show?' They have also
made the classic mistake of thinking that audiences are as fascinated by
mentalism as we are. They are not.

Whilst some premises and effects may have an inbuilt curiosity factor,
this does not mean that they do not need to be properly and
theatrically presented. Each effect needs to be performed in an
engaging and entertaining way, preferably with as much audience
participation and interaction as possible.

Ken Weber lists the six. key elements of entertainment success as:

1. Master your craft.

2. Communicate your humanity.
3. Capture the excitement.
4. Control every moment.
5. Eliminate weak spots.
6. Build to a climax.

Since entertainment value is such a crucial part of your success as a

stage mentalist, I think it is high time I recommended the book that I'm
hoping is both already in your library and well-read. The book is Ken
Weber's Maximum Entertainment (Ken Weber Productions, 2003). It
60
should be your performance bible and if I had to reduce my many book
recommendations throughout Mentalism Reveals down to just a single
volume, it would be Ken's.

On the subject of interacting with the audience, we are in a privileged

position. Mentalism is unique in the theatrical arts in that it breaks
through the fourth wall and allows the audience to become part of the
show. Not just as onstage spectators, but as participants. I would like to
recommend that if you haven't yet read Gay Ljungberg's excellent
Audience Management (Gycklaren Magic, 2010} yet, then you do so as
soon as possible.

Snapshot 2- Technique

Despite the claimed belief (it usually seems like wishful thinking to me)
of some in the mentalism community that modern mentalism is not
really a branch of magic, but rather a descendant of the spiritualist
movement, almost every single mentalism performer I've ever met has
come to it via the magic community, and the odd one or two that
haven't, come from a hypnosis background.

Before the old guard at the PEA have me barred before I've even
applied to join, please understand that I am not talking about readers
(cold, hot, shut-eye or any other flavour) whose involvement in
mentalism always seems to me to be both a bit odd and unnecessary.
I'm sure that some of them genuinely have no knowledge of the double
lift or the French drop. But for those whose primary performance outlet
is mentalism, magic is definitely a hands-on father or a half-forgotten
brother.

For many who make the switch (progression?) from magic to mental ism
the reason is similar to my own: they come to realise that mentalism
allows a much greater connection to people and that it offers a more
powerful form of mystery that is both palatable and enjoyable to a
sophisticated adult audience. For others though, the reason is more
prosaic: standard magic, whether it is cabaret or close-up is 'too

61
difficult'! Sleights and moves are just confusing, and they would "rather
just concentrate on the entertainment". I put that last little bit in
quotations, because that is exactly what one local mentalist said to me.

Thus we have technically deficient performers, whose attention to

scripting, practice and rehearsal is no doubt about as great as their
devotion to learning sleight-of-hand skills. Their mistaken belief that
mentalism effects and routines are pretty much self-working, allowing
them to "just concentrate on the entertainment" is proven by their
lacklustre and embarrassing performances.

On the other hand, most of the performers I've seen who were
technically proficient and well-rehearsed magicians and who
subsequently turned their attention to mentalism are both entertaining
and engaging. Not only because they are able to concentrate fully on
performing and being 'in the moment' since they are not worried about
any of the technical handling details of what they are doing, but also
because they have sufficient mastery of technique to allow them to
choose from the whole range of available mentalism material. Unlike
their unskilled counterparts, they can comfortably use nail-writers,
sleight-of-hand, metal bending techniques and control all manner of
electronic gadgetry witpout any fear of detection.

As both John Carney and Jamy Ian Swiss (if you haven't read the chapter
'In Defence ofTechniq{Je' in Jamy's book Shattering Illusions (Hermetic
Press, 2002) please do so immediately) have both implored their
readers, there is no substitute for technical excellence. And to
paraphrase what John Carney wrote in 'Secret Philosophy', the
introduction to his wonderful book Carneycopia (L&L Publishing, 1991)
being "good enough is the hymn of mediocrity". Strive for excellence.

So, if you' ve never read it properly (or at all!), it' s time to dig out that
copy of Corinda and work your way through those 13 Steps. Think of it
as li ke being in recovery, but in reverse. Unfortunately, owning ten
different book tests and twenty different wallets does not constitute

62
mastery of the craft of mentalism. Why not have all the techniques and
tools which are available at your disposal?

Swami, boon writer, band writer or thumb tip writer? If you haven't got
an opinion, it most likely means that you've never tried any of them and
therefore can't use any of them. And that's a shame, because the ability
to nail-write affords the ability to do effects that simply aren' t possible
any other way. And)t is the ultimate ' out'.

It gets worse. If you can't nail-write (or thumb-write) but you do know
the difference between the MindSpy Pad, The Janus Pad, The First
Impression Pad, The Tommy Pad, The Sniper Pad ,The Butterfly & The
Moth & The Superfly, The Platt Pad, Psypher and The ParaPad then
there may be no hope for you! Seriously though, it might be time to get
back to basics and see what you're missing. Spend half an hour less a
night browsing the magic forums and half an hour more reading Corinda
& Annemann. Expand your knowledge base and your skill set. And ·I
don't mean by buying more DVDs or tri cks.

The Material

So, assuming that the performer is capable, in every sense of the word,
of delivering a good performance, we arrive at the second reason why
so many mentalism performances are so poor: the choice of material is
terrible.

And whilst rememberi ng our long term goal of being original, I t hink
that starting with a blank page and hoping to fill it up with a listing of
completely or even partly original material is not only unrealistic bit also
impossible. The perfectly-acceptable and there-really-isn't any-other-
choice way is to start out by using material created and published by
other people, and preferably material that no one else is performing
(except maybe the creator). Ideally look for material from creators who
are also professional performers, although this isn't a hard and fast rule.
You can choose material which perfectly fits your premise and is ideal
63
for demonstrating your specific abilities. You can then begin the process
of starting to become original by developing !writing} your own
personalized presentations for these effects. Remember, one of the
keys to entertainment success is 'Communicating your humanity', so
these presentations need to tell the audience something about you,
your history, your emotions ... your life.

So where should you look for this exclusive material? No doubt can
already picture me chanting my mantra again: 'Read More Books!' So
with that in mind, here is a list of ten good, no, make that great books
lor sets} to get you started:

Larry Becker- Stunners Plus (Aplar Publishing, 2002}

Lee Earle- Mentalism In New Directions (Syzygy Press, 2003)
Jim Steinmeyer- The Conjuring Anthology !Hahne, 2006)
T.A. Waters- Mind, Myth & Magic !Hermetic Press, 1999)
Barrie Richardson- Theater of the Mind and Act Two !Hermetic Press,
Various dates)
Chris Woodward & Richard Mark- Maurice Fogel: In Search of the
Sensational (Hermetic Press, 2007)
James Biss- Messing With Minds (Wyllie Publishing, 2004)
Sean Taylor- Mindstorrns (Self-published, 2008}
Joshua Quinn- Panilies (Mentally Impossible, 2008)
Phil! Smith- Mitox, Yokai & Mokele (Self-published, Various dates)

Yes, I know! No Annemann, Banachek, Berglas, Bernstein, Brook,

Cassidy, Grant, Hilford, Hu ll, Joseph, Mann, Maven, Osterlind, Nelson,
Riggs or Tillar.

But it's my list so I've included who I wanted! Seriously, though, I have
simply listed some favourite books that contain lots of strong, varied
and contemporary material. In fact you could build enough repertoires
to last you dozens of lifetimes from just those books . Good luck!

64
 . . . .·. ;.·:.._
·~ '~ · .i!ttltt
Air · '

Ha hal Except I'm not joking.

Remember, the basic goal of a performance of mentalism is to entertain

the audience by amazing them with your abilities, not to make they
laugh. When people go to the theatre to watch a play, to the cinema to
watch a drama, thriller or horror film, to the opera or to a music gig,
they can be thoroughly entertained without having laughed once. And
yet there is an unspoken opinion that a magic or mentalism show

65
without comedy is not as entertaining as it might have been, that it is a
bit boring.

Why should this be? I think that part of the problem, especially with
magic (as opposed to mentalism) is that much of the effect relies on
surprise and of course surprise elicits laughter. With mentalism, the fact
that very often the premise sets the scene for the effect means that the
climax is not surprising in the same kind of way as that of a magic trick;
there will be surprise that the performer was indeed able to
demonstrate the incredible ability he claimed, but it was not completely
unexpected.

The Competition Between Comedy And Mentalism

There are two ways to make your audience laugh during a show:

1. Humour that occurs naturally borne of the situation. This is

organic and is inextricably linked to the mentalism performance.

2. Humour that is the result of a gag, line, gesture or prop. This is

stand-alone and can happen independently of the mentalism
performance. :-

The first way is far, far preferable. There is a real problem with the
second way and it is this: if you are going to use funny lines and gags,
they had better be comedy-club-level funny. If they're not, what is the
point? In fact this is the biggest problem (and it is a major problem}
with this kind of comedy. Even if you are genuinely as good and as
funny as a professional stand-up comedian, who cares? Not the
audience, despite what you may think! The f act is that instead of being
a unique entertainer, performing amazing material and demonstrating
abilities that they have never seen before in their life, you are now just
another comedian, like the ones they saw on some TV show last night,
except probably not as good.

66
You have gone from being a distinctive, exceptional individual to just
another funny guy, of which there are thousands. Dozens of whom are
on the TV. They probably even work with someone who is 'a right
laugh', meaning that you are now down at the level of some guy they
work with. Great! (Said sarcastically)

Also, since the comedy is the result of gags that are added to the
mentalism, rather situations that arise from it, it can very easily seem
unrelated and bolted-on. The jarring feeling which arises can lead the
audience to sense that you don't have enough faith in your material
and/or your own abilities as a performer to get on with the job of
entertaining and amazing them, without the support of the gags to fall
back on .

Finally, you must make certain that you never make a gag either at or
just after the climax of the effect. Laughter steps on the feeling of
amazement and kills it dead. Losing out on giving the audience the
feeling of amazement because they were laughing is counter-productive
and renders the mentalism meaningless.

When it comes to the more fitting and useful first type of humour listed
above it won't surprise you that I'm going to recommend something to
read which you will find beneficial. As you work through this list and try
out the games, scenarios and exercises taught you will realise two
things:

1. Everyone has the ability to be funny.

2. Writing funny stuff is not difficult, but it does involve work.

If you want to write some comedy lines and develop moments which
naturally fit your show (because they are about the situations and
details of your show) then you can definitely do it, but you will have to
put some time into it. But it is so worthwhile .

So here is my Comedy Recommended Reading list:

67
1. Logan Murray- Be A Great Stand-Up (Teach Yourself Books, 2010)

And that's it! Surprised it's not a longer list? Don't be- Logan's
wonderful book really is all you need. If you sit down and read this
book and learn from it, I mean really work through it and do the
exercises, you will be funnier than 99% of mentalists, magicians, and
for that matter, comedians.

68
 I '

Since most of us find our roots in conjuring, some perceptive triage is in

order. "Mentalism" requires a definition before proceeding.

Conjuring (doing magic tricks) implies an understanding between

performer and audience: Both understand there is no such thing as
magic - a suspension of the laws of physics. However for the purposes
of entertainment, we will all suspend our disbelief in order to "enjoy the

69
moment." Everyone understands that what they experience is a
simulation of an alternate reality. It's a trick.

Mental magic is much the same- a conjurer is still performing tricks, but
with a mind reading theme. All agree what they witness is still a
theatrical presentation only.

Mentalism, however, is at its best when the audience is left to assume

that their participation verifies a previously held fantasy or belief. The
craft allows participants (not spectators, who only watch or observe) to
experience what it is like to explore beyond the 'norma l'.

The key here is in the concept of participation; Mentalism is impossible

without the eager participation of others. Absent that element, it's
merely pretentious 'showing off.' Participation encourages belief, an
essential element for the successful performance.

My approach is one of motivational Mentalism; the process of eliciting

a benign belief - not in miraculous super powers, religious mumbo
jumbo, or magical thinking but instead a faith in self and our
unrecognized, unacknowledged human traits. Intuition is one of my
favourites. Memory is qnother. Essentially, I use my performance to
reinforce the notion::that not only are such abilities real but are also far
more useful than most people realize when embraced and utilized.

Denial and disbelief are strong elem ents in most peoples' thinking and
prevent them from emotiona lly or intellectually investing in themselves
and their potential. When they experience (personally or vicariously) an
intuitive moment during my presentation, stacked though the deck
might be to guarantee success, they become more open to the
possibilities. Not just for the duration of the show, but in their lives as
well. Heady stuff.

Thus, there is a strong element of TRUTH in that which I present.

Intuition is indeed real and can be a source for insight that both
parallels and supplements logic, analysis, experience, and formal

70
education. When no longer dismissed as 'female instinct' or 'male gut
feeling' and actually employed as an additional ta lent used in our
behalf, it can become a powerful tool.

The same can be said for mnemonic (memory) skills. When people
experience for themselves the small successes that are part of the
performance they are much more accepting of the premise that we all
have superb memories and that what we call"bad memory" is merely
untrained recal l.

Not only can an audience enj oy a performance, when their minds are
opened to this new potential, they can realize substantial benefits in
their everyda,y lives. An additional benefit in anchoring my
presentations in valid concepts is that I don't betray any contradiction
through negative body language -something only a long-trained actor
can successfully achieve. This allows my audience to 'read' me -
subconsciously, dare I say 'intuitively'?- as genuine.

In return, I am qu ite careful not to abuse the trust that the audience
invests in the process. I provide the successes they yearn for but never
pursue out of fear of failu re or ridicule. I cert ainly don't want to start a
religion - but I'm flattered when people suggest it.

One of my favourite quotes: "Teaching is the art of assisting

discovery." In performance, I encourage the audience to discover
talents, strengths, and attributes of personality they never realized
existed, something I find far more r ewarding than mere applause
following a magic trick. There is an additional benefit- Mentalism is
much more difficult to effectively present than magic tricks. It requires
superb communications skills, a strong platform presence, good
interpersonal capabilities, and a focus on others rather than self. That's
why conjuring narcissists and clowns restrict themselves to push-button
prestidigitation; Mentalism is no fun for dilettantes.

When I perform Pseudo Psychometry, it's in a " Lie to Me"

format. Although the modus operandi is marked containers, the
71
presentation is all about the myriad 'tells' we cannot conceal when
attempting to conceal information or emotions. The premise is
absolutely factual even though I've guaranteed success through
subterfuge (clients don't hire me to fail). The audience goes away with a
strengthened understanding of why it's important to be forthright in
everyday dealings rather than deceptive. As well,·they take away
'evidence' that there are micro-expressions, body language, verbal
intonations, grammatical nuances, vocal inflections, and other skills that
will help them in interpersonal communication. These things exist -
perhaps not in tonight's show- and they do, indeed, function as
advertised.

If I'm inclined to do a 'prediction', it's never the magical, how-did-he-do-

that sort of impossibility. No matter how many layers of 'security'
involved- sealing in an aspirin tin which is baked into a loaf of bread to
be sealed in a safe hoist high above the audience- everyone
instinctively understands that, somehow, trickery is involved. Instead, I
speak of deja vu, that mysterious threshold every human has crossed
when we apparently remember an earlier dream of a moment now
being experienced. It's universal. Valid or not, it makes a wonderful
premise for a 'future forecast' that almost everyone can buy into.

'
In performance, I remind the audience of the phenomenon and then
ask the obvious question,

"Wouldn't it be wonderful if we would dream of winning Lotto numbers,

Superbowl winners, or stock market moves? Sadly, the mind doesn't
work that way but delivers to us instead visual metaphors - a plethora of
dots we fail to connect (or often fail to remember) until the full,
complete image is before us. To illustrate what I mean someone here
this evening has an envelope I mailed two weeks ago. It contains some
bedside jottings of 'dots' fram my dreams, all of us will connect those
dots shortly. "

Then I produce that evening's newspaper and the headline shouts,

"PAN-AM FLIGHT 543 CRASHES", accompanied by several photos of the
72
scene. We proceed to have someone read the envelope's contents
which mention, " ... crumpled aluminium ... houses burning ... death from
above ... " and awards credit for amazing prescience without the
accompanying accusation of, "Why didn't you warn someone?" I have
nullified (excused, explained in advance) the prime contradiction. Just
as with everyone's deja vu experiences, the visions don't make sense
until 'remembered' during the event.

While doing a Question and Answer routine, I prefer a multiplicity of

methodology. I'll ppenly read aloud unsigned questions and deliver a
compelling analysis in a manner that will never embarrass a participant.
The answer is validated when I return the questions to their authors
without asking them to identify themselvesL all of whom will
acknowledge that I was spot-on. Other participants will have been
requested to write a question and then fold the paper twice before
inscribing a single related word on the outside. Those billets remain
folded·and I do a riff on the single visible word, successfully answering
the question within as well. These still-folded billets are set openly aside
until four or five have accumulated. At the conclusion of the routine I
ask those who wrote the questions within the folded billets to raise
their hands. Since there are several, none are specifically linked to any
individual query which allows me the freedom of delivering some
sensational or semi-scandalous and entertaining answers with no risk of
embarrassing any individual. Of each, I ask, "Did I fully address your
concern?" "Yes." "Was your question dealt with?" "Yes." "Have I given
you new insight on your problems?" "Yes."

The finish is an image duplication of the contents of one final billet -

placed aside earlier because the outside bears the words, "What am I
thinking?" My reply, as I hand it to someone to hold for later- still
folded - is on the order of, "I suspect this might contain more of a
challenge than a quest for insight. Let's save it for last." For the finale I
ask, "Who wrote that sceptical comment? (A person raises his
hand.) Join me in front of everyone please. You're about to experience
something you will remember until the last day you draw breath." That's
when I ask him to close his eyes, grasp the wrist of my pen-holding

73
hand, and to re-create the billet's contents in his mind as I write on a
large foam-core panel. When done, I conceal the information and
suggest that my participant open his eyes and describe in detail what he
originally inscribed on the billet. When revealed, my sketch is a near-
perfect rendition of his earlier image. Bonus: The guy holding the billet
almost always opens it to see for himself!

My performance is more of a theatrical seminar in which the audience is

guided to an uplifting expectation of the possible -as opposed to "I
have no idea how that conjurer made that tiger disappear" and the
negative connotation of a failed intellectual confrontation that follows.
The audience share moments of awe and wonder at what they might
achieve and never feel disappointment because they can't imagine
doing such things themselves.

In other words, I am not a Dunninger-esque personality who

superciliously implies, "I have skills that you do not. You may applaud
now." Rather, the message is that all of us possess awesome unrealized
potentials that are there for our benefit if we choose to accept them.

That's when the audience rises to acknowledge that I have opened their
minds.

74
The goal of this chapter is to encourage you to open your eyes and then
open your mind. We are all too easily shackled by what has come
before, by the 'classics', the presentational concepts and the paradigms
of what we perceive as the correct way to perform mentalism.

But there are those who have broken free of these habits and patterns,
and started to approach performance in a different way. Who look at
things with a fresh perspective. A future volume will focus on other
areas, but for now we are concerned with several specific techniques to

75
amplify the impact of when and how we reveal information and then
some powerful new revelations themselves.

The two overriding factors in determining how I personally create a

revelation technique are these:

1. Is it believable?

2. Does it make a connection?

Believability

I want it to be incredible and amazing, of course, butt also want it to be

able to convince people that I am genuinely capable of something
extraordinary.

After a gig t often have people say to me something along the lines of:
"You must be a nightmare to live with! You wife must hate it that you
can make her do what you want all the time!'' Or "You must find it very
easy to get women with what you can do". Other times people say
something like "It mus~ be great that no one can lie to you" or they will
genuinely ask "Do you uses these skills/powers (I've been asked both) all
the time in your everyday life? You must be very wealthy."

I suppose this is the successful mentalist's version of"/ wouldn't want to

play cards with you!" and tam again reminded of Derren's words: "I find
that most intelligent spectators are more interested in the psychological
techniques than the sleight-of-hand".

The fact is that using the kind of material and techniques described
herein (and others that are in print elsewhere) I am able to convince
intelligent, successful people that t genuinely possess some kind of
phenomenal abilities or skills. And t don't just mean for the duration of
the performance, I mean in everyday life!

76
By the way, don't think I buy into this nonsense! And I'm not telling you
about it for any egotistical reasons, simply to let you know that these
are the kind of responses that powerful revelations can get. Maybe you
already get these types of reactions after you perform. Great! You'll
soon have a few new weapons to add to your arsenal.

Connecting

It has to be about them, their thoughts, their choices and their

participation. In short, I want to make them care. It is far preferable to
reveal something that a person is interested in, i.e. something about
themselves. A banknote serial number divination is rightly considered
an impressive effect by mentalists, but which do you think is more
impressive to a participant: telling them the serial number on a
banknote that you've never touched or asking them to remember
exactly how much money they got in their first ever wage packet and
revealing that you know the figure?

Remember, it's all about fresh perspectives.

You can make a serious impact revealing something abstract, but you
have to work far harder to make it matter. So whilst I do use playing
cards in close-up mentalism, I use exactly the same type of technique as
Chuck Hickok (which he explains in Chapter 13) to reveal extra
information which is about them, rather than just the cards.

The ultimate goal is to build affecting, memorable experiences, so

anything I can do to tip the scales in my favour, I will do it. The gloves
are off. There are no rules ...

77
I discussed in my book MindStorms~ some of my views on act structure
and I'd like to flesh that out in more detail with particular focus on a
specific area of that theory. I honestly believe that this thinking, more
than the individual routines, can enhance your journey to becom ing a
successful menta list.

The basis of this idea is in changing, not necessarily the order of the
effects, but the management of the procedures and climaxes of those
effects and the overlap between portions of different effects. I enj oy
playing with the possibilities presented by varying the tempo from the

79
usual set up, cl imax, set up, climax, setup, climax. Old fashioned 'joke'
based comics worked like this and most magic acts also follow th is
pattern. They try to create a routine or act by having the tops and tails
of effects in some way relate to each other to then attempt to build a
seamless transition from one effect to the next. This is fine, but there is
another approach.

Watch any good modern stand-up comedian and you will see something
different, namely call backs- references to earlier rout ines sprinkled
throughout the act to gain extra laughs from essentially the same gag
repeated in a different context. A really good comedian may also create
something of a 'web' whereby seemingly unrelated material meanders
and suddenly becomes part of a master plot which leads to a super
strong scene or punch line. The television show Seinfeld is also a great
example of several unrelated and diverging plots which ultimately
become intertwined.

This principle applied to mentalism allows for several key advantages

over the usual fare. Separating the set up procedure from the climax
gives, through time misdirection, a heightened sense of pure mind
reading. A lot of mental effects are overly procedural and have ranges
and limits put on the spectator which can affect the picture of fairness.
The ability to come back to a spectator later in the act and use clever
wording to redefine the effect allows for a much stronger outcome.

Secondly, the dead time created by certain effects can be covered wit h
minor effects or perhaps the set up for something which is to follow. An
example for me is in my handling of Sneak Thief. Rather than silence or,
worse still, rambling whilst the pictures are being drawn, I reveal a word
previously selected from a dictionary. This is done in a casual way and,
unbeknownst to the audience, sets them up for what is to come later in
the book-test sequence. It also places a location on the dictionary for a
later call back. "I'm not sure what this means but since Michael has a
dictionary..... "

80
Thirdly, it allows you to load up the end portion or finale of your act. I
talked briefly in my book about the work of Australian magician Phil
Cass. Phil has a corporate act which is as near to perfectly structured as
I have ever seen. As a busy and successful professional, Phil has
performed essentially the same act for many years; quite literally
thousands of t imes. He has ironed out the problems and weak points of
the act and has structured the act in such a way as to leave the
audience with a very strong memory of a funny, clever and successful
magician. In fact, the act is a series of disasters and accidents which
befall the items loaned by audience members. Money, a watch, a ring
and a tie are destroyed or lost and all are found/restored in the last few
minutes of the act. I would suggest that the laughter and situation
comedy Phil creates means that the audience remembers little of the
details of the early part of the act.

The final five minutes of the act has so many strong climaxes that the
audience is left with a huge wave of emotion and his ovations are .
among the strongest you will see. I assume that we all accept that the
finale or closer of any act should be the strongest moment. I firmly
believe that Phil's brilliant thinking improves on this. He has taken some
of the climaxes which would usually exist in the middle of the act and
moved them to the finale.

It is important to tread carefully with this approach since repeated

failure during the act could easi ly lead the audience to lose interest. Phil
manages this with direct and very strong humor. The 'accid ents' are
playful and hilarious and he plays with the audience members,
apparently blaming them for trusting him. This approach is very specific
to Phil's character and I doubt many performers could make it work.
Nor am I advocating that they should try.

For over 15 years, I have used this basic idea of loading the last few
minutes of the act with climaxes and for me it has been very successful.
My current corporate act has many reve lations in the last few minutes.
This 'avalanche' of successes and highpoints has a huge effect on an
audience and since there so much being thrown at them, they are

81
unable to backtrack on any individual piece and therefore the level of
impossibility is raised a notch or two by sheer volume. It appears as if I
am purely pulling information out of the minds of the spectators and it
is almost as if the spectators were not present during the set up.

As a mentalist, failure is very often used as a way to strengthen effects.

The premise being that a magician would not do a trick which failed but
if you were a genuine mind reader, you'd make the occasional mistake.
This is a key difference in the two approaches. I have always enjoyed
and am still playing with the 'magician in t roubl e' hook; however in
mentalism the audience perceives it differently. The magician is often
obviously acting and a call back appears inevitable. With this new found
principle, I can now have occasional failures during an act and then call
back to them with either an explanation of why they occurred or a fix to
make right the error. To give you an example of this, I use one of the
many lists which have be·en published by users of the MOAB. The list
allows you to show that although you had been wrong about the word,
there as a reason.

"Remember when I wrote scarf? That's what I saw, I now realise it was a
visual mistake, you were actually thinking of a handkerchief weren't
you?"

Audiences need to be taken on a journey which has peaks and troughs,

light and shade and e~periences which play with their emotions and
curiosities. An act can have loud moments and quiet (or even si lent)
moments. It can equally have success and failure. This is what I like to
call the 'roller coaster'. Some effects can allow you to play with failure
and, by making it a feature, create a stronger final revelation.

There are t imes incidentally when failure is not going to help. I used to
perform an effect where the spectator's watch and my own suddenly
became set to the same random time. I found out through experience
that 7.55 and 7.57 is not a hit in the eyes of the spectator, its either
right or wrong.

82
By using failure to strengthen the illusion of the act and then giving
myself the opportunity to go back to it, I am in the fortunate position of
the failures also being successes in the minds of the audience. You have
to love mentalism for that! As someone once said "even when you are
wrong you are right." Well now, I am able to be genuinely right.

The tempo of the set-ups and climaxes is something I've spent a lot of
time on. In my book-test sequence, I use five spectators, nine books and
as many as six or seven words are chosen and revealed in one way or
another. I began ten years ago by having selection followed by
revelation four or five times. This is repetition no matter how you try to
play it. I now have three or four words selected in quick succession. I
reveal those all at once in a fast and dramatic way. This is now one
revelation sequence- sure it' s three words but, in a sense, it is the
climax to one effect. I now have some more information selected and
drill down into some more detail with numbers, drawings etc. I then
have two or three words selected under seemingly more impossib.le
conditions and reveal those with more drama.

This changes the tempo, heightens the revelations, allows the routine to
build in big steps and gives me a series of impossible but quick-fire
revelations one after another. Understand this: these are the same
effects I was doing before, in the same order and with the same set-ups,
methods and revelations. The only thing which has changed is the order
and timing of the revelations. It's made all the difference.

I have always worked really hard to ensure that the effects I choose suit
my on stage character (persona) and style perfectly. We must do that.
Simply seeing a good trick and then deciding to put it into your show is
not the way to construct an act. It is important to take a big step back
and get a clear idea of what you are purporting to do, how, why and
with what 'power'. Making the assumption that you have a clear idea of
what your set is, I'm suggesting you now try to look back over it (most
likely by filming it) and take into account the following three
suggestions.

83
 1. Look at the tempo. Can you move or delay any revelations? Can
you group them together or reveal them one piece of information
at a time? This increases what my friend Chuck Hickok calls the
'moments of amazement'. Can you change the pace and delivery
to heighten the drama and theatre that they create?

2. Try to identify the dead spots, the times where something is going
on which is not under your control. Can you begin to set up the
next portion of the act, hand out a pen, pencil, pad, dictionary,
book, dice or whatever? Can you reveal some extra piece of
information from before? Can you go back and right a wrong? Can
you refer back to an earlier effect and remind the audience of
what happened and give some kind of potted description of why?
In short, can you make better use of that stage wait?

3. How does the last five minutes of your act look? Since it's the
piece people will remember, what else can you put in there? Can
you load some extra revelations in there? Can you boost it up by
delaying something from earlier in the show? How can you make it
more memorable?

This process is always oard to manage by yourself. The advice 'get a

director' appears in·many places and realistically I know that 95% of you
won't do that. An easier way is to talk this stuff over with a friend or
partner and just to do \the exercise of looking over your act with
reference to these three guidelines and seeing what you can move or
group. Doing this been something of a revelation for me. I hope you are
able to find it within yourself to try it. I can attest to how much it has
helped me and my own commercial act.

84
 ...r. ,

Presentational Concept: Co~mect with people by revealing more than

the thought ... reveal information that connects the thought and the
helper.

Telepathy demonstrations normally involve the performer revealing a

'thought' he or she picks up from the mind of the helper. At least that's
the illusion most mentalists attempt to create.

But while revealing a thought is often amazing, it isn't automatically

entertaining. The serious mentalist needs to seek out techniques that
85
also make his or her telepathy demonstration fun, believable, and
entertaining.

Consider these two ideas:

1. What a performer says after becoming aware of the 'thought' ...

but before revealing the thought can make a telepathy
demonstration more interesting and believable.

2. Statements linking the thought and the helper multiply the impact
of the revelation.

For the lack of a better name, I call the combination of these two ideas
Post-Awareness Personal Revelations. Not a great name, but a powerful
concept.

While I suspect these ideas can be found in mentalism books

somewhere, I can't remember reading about them in any book on
mentalism I own. I don't do readings, but I suspect similar methods may
be found in books on cold reading.

Note: I'm not claiming J:hese ideas as mine ... but rather I' m writing
about what I actually use in my shows so these ideas can be more
widely used by others serious about mentalism. I believe they will
enhance any demonstration of telepathy.

To better understand the benefits of this presentational concept, let's

examine one of the revelations in my book test presentation- the
drawing of a football. (Note: I know a football is on the chosen page
because I forced that page.)

First, let's examine what I could have said knowing that the person is
thinking about a football.

86
 Concentrate on what you see on the page. I'm picking up two objects on
the page you are looking at. One is a person ... and the other is ... a
football.

This revelation may amaze people. But it lacks any drama lit's direct,
but impersonal. And, you get only one "Yes."

But the revelation of the football could be made more amazing by

revealing more than the name of the object. A good performer can also
easily reveal information about:

a. the unique properties of the thought in the person's mind

b. how the person and the thought may be connected .

With some common sense and a bit of creativity, it is very easy to

present a more entertaining demonstration by adding a few simple,
easy-to-observe Post-Awareness Personal Revelations.

Now examine what I actually during my presentation- knowing that

this man is looking at a page that contains a picture of a football:

Hello, my name is Chuck Hickok ... you are? Kevin. Kevin, please look at
poge 92. Kevin, I could be wrong ... but I sense you are a more visual
person. Looking at you, I sense you learn things faster by watching
someone do something rather than reading an instruction manual.
Great. The reason I sense you are more visual is I'm picking up that on
page 92 there are a few pictures or drawings. Great. Since you are more
visual, focus on just the pictures or drawings ... and block out any words
on the page.

I'm picking up two drawings on the page ... one of a person and one of
an object. Kevin, forget about the person ... and focus on the object.

This object is something you owned at one time. You used this object in
some type of game. It is something you throw. I will attempt to draw

87
what I'm receiving. I'm not the best artist, so I will also write down what
I think you are looking at. It's not a baseball ... or a basketball ... you are
sending me a picture of a football.

During my presentation, by combining a few true statements with some

safe guesses, I reveal much more than that my helper is thinking about
a football ... I reveal that:

The person learns faster by watching. {About 85% of people admit this.)

The person sees two objects on the page. {100% true.)

The person owned the object. {At least 80% of males owned a football.)

One object is used in a game. {100% true .)

One object is thrown in a game. {100% true.)

Revealing this much information about the person and the thought
surprises and amazes most helpers. And my helper's amazement is also
easy for the rest of the audience to see. Yet noth ing I reveal is
embarrassing or im~olite. And, alii did was add five statements that are
likely to be true about most males ... and a football. (I have several
different statements fpr a female ... and a football.)

Ju st as important, if al l goes well, the audience hears my helper say

"Yes" four or five times before I revea l my drawing of the football. To
the audience, it appears my mind is full of thoughts coming from this
person.

And even if I miss on a revelation, I present these revelations so fast

that the audience leaves remembering that I was correct with most of
my statements.

Thoughts on Visual Revelations: when a helper is concentrating on a

physical object, it is possible to reveal that thought with a drawing. I

88
prefer to mix visual revelations (drawings or printing on a large pad)
with verbal revelations (announcing their thoughts) during my telepathy
demonstrations.

But, I don't hide my drawing from the entire audience until the end. In
this example, I hold my pad so part of the audience can see the sketch
of the football as it slowly develops. While I'm drawing the football, I'm
also making Post-Awareness Personal Revelations.

Doing two things at once (drawing and making a correct revelation) not
only helps the demonstration move faster ... but holding the pad so part
of the audience can see what I'm doing gives this part of the audience a
different experience. They experience something that others don't.

And, this part of the audience can see I' m correct before my final
revelation. They see the drawing develop. They see I'm not 'switching
in' anything. This can add to the amazement these people experience.

If I use a pad more than once in a show, I let different parts of the
audience see what I'm drawing. I always use the thickest black marker
available so everyone can see my visual revelations.

The Deception

During this presentation I say, "Focus on just the pictures or drawings ...
and block out any words on the page." In fact, the page I use has only
two pictures ... and no words. But this statement creates the illusion
that there are words and pictures on the page. Some people will be
impressed that I would know that there are words and pictures ... and
also know my helper was "more visual." It's the small lies that make this
fun for me.

Let's examine another example where I reveal accurate information

about the person and the person's thought. Using a simple forcing
method, I know this person is thinking about the word horse:
89
Look at and concentrate on the first word on page 93. This is strange ...
but I'm picking up that you're the kind of person that likes animals ... am
I correct? Yes, because I'm picking up the name of an animal.

This isn't an animal you could hold ... it is a rather large animal. Yet
some people have this animal as a pet. You don't own one of these, do
you? Keep concentrating. This is an animal you could ride. I'm starting to
see a picture of a horse. Is the animal you were concentrating on a
horse? You have a great mind.

Before revealing the word horse- which is amazing- I reveal accurate

information about the person ... and the thought in the person's mind.

The person likes animals. (True for 90% of the people.)

The animal can't be held. {100% true.)

Some people have this animal as a pet. (100% true.)

The person doesn't own this animal. (True about 95% of the time.)

This is an anima l yo~ cou ld ride. {100% true.)

Each of my shows is d!fferent. It is easy to add additional Post-

Awareness Personal Revelations by just looking at the person ... and
using your own intuition! Sometimes, during this presentation, I will add
one or more of these pure guesses to ma ke the demonstration even
more amazing:

You have ridden this kind of animal.

You almost fell off when you went riding.

The animal you were riding was brown or beige.

90
Please understand that making these additional statements isn't that
risky. Even when I'm wrong, I still end by revealing the name of the
animal the person is thinking about- the horse.

Let's look at one final example that includes something different. I know
the person is looking at the name Cozette. Here is how I reveal the
name.

Please look at and concentrate on the first word on page 92 in your

book. Just relax and let your eyes scan the entire word. The word you are
concentrating on isn't a thing ... it isn't a place ... it's a person's name. I
thought so.

This is interesting- because when someone reads or sees the name of a

person in a book, that person often starts thinking of someone they
know with this name ... ond then starts unconsciously sending me a
picture of that person. If they see the name Mary ... they send me a
picture of a Mary they know. But, I'm not getting a picture of a person ...
I'm getting only letters. This must mean you don't know someone by this
name ... am I correct? I am ... I thought so.

Sarah ... forget about picturing anything and just send me the letters in
the person's name. I'm getting a Z ... and an E ... and a few Ts. Say the
name silently to yourself I'm getting a "K" sound- but the name starts
with a C. The name is Cozette. Am I correct? Amazing. Here's a
certificate.

At this point in the presentation I incorporate another small deception-

statements that claim people send pictures when thinking of a person' s
name. This is pure fiction but it sounds believable to most audiences.
This deception works because I know the person is concentrating on a
very uncommon name- Cozette .

... it's a person's name. I thought so.

91
This is interesting- because when someone reads or sees the name of a
person in a book, that person often starts thinking of someone they
know with this name ... and then starts unconsciously sending me a
picture of that person. If they see the name Mary ... they send me a
picture of a Mary they know. But, I'm not getting a picture of a person ...
I'm getting only letters. This must mean you don't know someone by this
name.

This deception is possible because I force a truly uncommon name-

Cozette. I suspect only 1% of the population know a Cozette. I' ve never
had someone say to me they knew a Cozette. This is a safe guess I can
combine with some wonderful fiction to make my audience believe they
are learning something.

In addition to revealing the fact that the person doesn't know a person
with this name, l also reveal:

The name has a Z.

The name has an E.

The name has a few T~ .

Sometimes, revealing a few letters is alii can do before revealing the

thought.

But since I control the words I force on most of my helpers, l normally

have an opportunity to reveal more than just the word ... or the letters
in the word. It just takes some common sense and creativity to develop
several statements about the person or the t houghts you force.

If you reread my entire presentation, you will notice each of my

revelations involves several Post-Awareness Personal Revelations,
statements that reveal more than just the word, object, number, feeling
or name the person is thinking about. With some thoughts like the

92
name (Cozette) or the number (55,000) I didn't add as many statements
as I added to the animal (horse) or to the illustration (football).

In each revelation, my audiences experience much more than the

revelation of a single thought from each person.

Using this concept also makes my show more fun for me to present-
it's fun to see how many guesses I can get correct. And, when audiences
pick up on the fact that I'm enjoying what I'm doing ... they tend to relax
and enjoy the show more.

93
Open Number Verbal Index

This is something I've been keeping to myself and inside my close circle
of mentalists friends for quite a while now. Paul Carnazzo of Mental
Voyage has been brainstorming this with me and is the only other
mentalist currently using this, and with great results. I hope you enjoy
this as much as we have.

When I begin a demonstration of mind play, I'd rather just be myself

and perform something interesting and hands free that doesn't require
95
any thinking about gimmicks or props. I admit that l love using my
swami gimmick and pocket writing for more impossible number
revelations, but ONVI is something I'll do before I pull out a card or
write anything down. In other words there is nothing else to look at but
me, and my natural display of speaking with my hands and using
gestures to express my thoughts.

This allows me weave a story or 'jazz' around the appropriate premise

in a way that is most comfortable and natural for my speaking style. I
use ONVI to set up the gestures that will be useful later in the show.
Such as: my hands will go in the pocket when I'm asking for the number,
though I'm not doing anything secret in there for now. Or when I
gesture to breathe in, I do it in such a way that mimics the way I gesture
when I'm using my business card peek, which I might use later.

After the opening demonstration, I'm more relaxed, I've clicked with the
audience and I can easily move into something more impossible using
the tools of the trade to build up a whole routine. I've also just used
ONVI as a stand-alone display of subliminal influence for a fascinating
little moment.

So I bet your asking yourself what the#@%& is ONVI? Read on my

friends. ·

ONVI For One on One

I've always liked effects using the 37 and 68 forces when performing for
a large audience but as we know it's not 100% reliable one on one.
ONVI allows you to remove the odd/even restrictions and allows the
participant to choose any number. You can prove that you knew they
would choose that number.

So here is ONVI, a simple opener that will allow you to set up the rest of
your effects.

96
After you establish yourself as the mentalist and what it is a mentalist
does, you ask the willi~g participant to close their eyes and take a deep
breath in and out. Have them repeat the breathing and as they exhale,
put them into the right frame of mind by saying:

"Wonderful! Before we proceed, feel free to take several moments to

put yourself into a relaxing state and you 'II do fine ."

Have them name the first2 digit number that comes to mind making
sure that each digit is different.

Whatever 2 digit number they say, you ask if they felt it was a free
choice.

You tell them in fact that it was not a free choice and that you were able
to influence them to pick that number by using subliminal linguistics
and you can prove it. Here's how:

This is the opening sentence, as the mentalist should see it .

lderful! Be-4 we proceed. Feel3 2 take 7 moments. 2 put yourself in 2

a relax-6 st8 and you'll do (fine) 5 or 9.

The word 'moment' is emphasized because it is another option for the

number One. The number 2 is represented by the word 'to', which
appears three times. This will increase your options. These extra options
will be covered later. As you speak this sentence, you'll want to subtly
muffle the word 'free' and when you say 'relaxing', swallow the end of
the word.

Now whatever digits they call, you will only recap the part of the
sentence that matters. You can also define where you began and where
you ended. Another ploy is to re-phrase the other irreleva nt words from
the ONVI sentence. All will be demonstrated in some of the examples.

97
Notice how 37 and 68 are grouped together. This is useful when
applying the 37 and 68 forces with a larger crowd and using only that
part of the sentence as a pseudo explanation. {You'll find more on this
in the Stage version of ONVI).

You'll have to practice the recap with different combinations to get used
to all the possible outs but you'll find it's easy to make it work off the
cuff. Just pay attention to the number called out and repeat it out loud
several times so you don't forget it. You need to appear confident and
full of conviction that you have proof that you influenced that specific
number. You cannot ask the participant to repeat their second digit
halfway through your explanation because you forgot.

Let's try some examples:

49

"49 is exactly the number I wanted you to say. 49! It's unbelievable how
easy it is to influence the number 49. I' ll show you how I did it.
Remember at the beginning I said 'be-Four we proceed, you need to
relax ...' {hold up 4 fingers) and at the end I said 'you'll do fine'. I
accentuated the 'ine' ip 'fine', which sounds like nine and since these
numbers were the first and last things I told you, that's what you picked
up on.''

65

"65! Exactly right ! Remember I told you to get into a relaxing state.
That's an odd way of saying that. It should be 'a rela xed state'. What I
actually said with a bit of a slur was relaxsix and your mind picked up on
that. The last thing I said was you'll do fine. I accentuated the F on fine
and you picked that up as five. Isn't it amazing how the mind works ...

98
27

There are several outs for 2 as you will have noticed. This allows you to
move the 2 to where you need it to be. You might need to use the In
Reverse gambit, explained in a moment.

So you would recap, "When you were breathing, I said 'feel free 2 take
(hold up 2 fingers) SEVeral moments' ...by accentuating the SEV of
several, I was able to influence you to name SEVEN as your second
digit."

In Reverse

Let's say someone names a number like 84. The order of the sentence
doesn't match. Instead you will tell them you were actually trying to get
them to say the number 48 and instead they got it reversed.

84

" I was trying to influence you to say 48, but you said 84 which I consider
a hit anyways. At the beginning I said 'beFour we proceed' (hold up 4
fingers), that you need to be in a 'relaxed stEight'.Like the number 8.
That's why you got those digits".

Explain that now that you understand their mind senses things in
reverse, you will make the proper adjustments for the next experiment.
This would be a great moment to continue with "non verbal suggestion"
and a swami gimmick to send a 3 digit nu mber into their mind.
,.
Here are some examples for d~aling with the number One :

31

Option 1-derful (wonderful)

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For 31 you could apply the In Reverse ploy. You'd point out that you
began by saying "Wonderful" which influenced the digit 1 and that "Feel
free" was actually "feel three".

Option 2 - 'Moments' and More.

Here are other options to represent the number One using the word
moments instead of wonderful, since the word wonderful might be
awkward coming from some mouths.

"Remember I said 'feel free to take several moment'. What I actually

slurred was 'feel three' (hold up 3 fingers) and normally one wou ld say
'several moments' but I swallowed the son moment. Your mind picked
up on that interruption and thought of a singular moment. One. That's
why the number 31 popped into your head."

Another out for the One is to state that you held out one finger when
you said moments. "The subconscious noticed this inconsistency. So you
chose 1 as one of your digits."

Or you could point out the word "Yourself'. Which made them think of
their singular self, therefore, One. Not my favorite option, but worth
expressing since this may give you other ideas if you feel like making
adju stments in the script.

Paul Carnazzo likes to begin ONVI sentence with "ONE thing I want to
show you is...", and uses the "one" as an out for when the number one
is chosen.

You only need to review the parts of the sentence that apply. Also it's a
good idea to hold up your fingers as you recap the numbers.

Here's how to cover for 59 or 95. This is one of the best scenarios.

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95 or 59

"It's amazing how that works. The last thing I told you as you were
exhaling was that you'll do fine. Notice how fine is a combination of five
and nine and it was the last word in the sentence. It's known that if you
want someone to easily remember something, put it at the end of the
list."

Now you can follow up ONVI with a 3 digit number revelation using your
favorite secret writing method.

ONVI for Stage

I recently used this idea for a speaking engagement at the Soho House
here in Los Angeles. I had four minutes to present for over one hundred
people followed by a Q & A regarding my creative process. This was an
event with speakers from all walks oflife and the audience was full of
young successful entertainment industry people and successful creative
entrepreneurs. It was a meeting of the minds.

I offered the idea that we could all have a meeting in our minds. I
decided to present a simple thought projection of numbers and talked
about our shared human condition and how at a basic level we all think
alike.

I only used the middle part of the ONVI sentence.

"Feel free to take several moments to put yourself into a relaxing state"

At this event there was a screen behind me that was being used for the
other speakers' presentations. I had the audience imagine the same
room we had all been sitting in with their eyes closed. I had them focus
on the screen that they were visualizing in their minds and did the
classic 37 force followed by the 68 force. I revealed that I was projecting

101
those specific numbers.

After the gasps and after using the subtleties to get all the hands up, I
decided, because of the circumstances, to reveal the sentence as a
pseudo explanation. Everyone loved it and I developed a sense of trust
with the audience because I let them in on something very interesting.

Notes and Brainstorms

I've discovered that sometimes the ONVI sentence is truly influential.

I've had success with the 37 and 68 force without eliminating options by
giving too many examples. I only eliminate numbers with repeating
digits. It works over the phone as well and if you use the whole
sentence you are prepared for any out.

Find out if the number has any meaning to the person and take credit
for knowing that as well.

Remember you can have them reveal their number and then continue
with having them think of another set of numbers before you reveal the
subliminal langu age. prediction . This applies to one on one situations.

If you offer a limited choice of a 2 digit number between 1 and 50,

without any restrictio~s aside from no repeating digits, you'll find that
37 is still a common choice.

So it may be worth asking, "you're not thinking of 37 are you?" See Paul
Carnazzo's handling below. If the answer is yes, you don't have to use
the Verbal Index. The effect has just morphed into a direct mind read.

If no, you say, "Great! That means that my subtle influence worked over
the power of common choices." Then use the verbal index to explain
further.

102
Paul uses a presentation along the lines of: "You were in my dream last
night, and something weird happened! Let's see if this will work ... "

Deliver the ONVI sentence, and continue, "Now, think of a two digit
number, lower than 50, with different digits. Got it? Ok, you're not
thinking of 37 are you?" If so, continue with: "Great! That's exactly what
you chose in my dream!" If not, say: "Great! That's what you said in my
dream, and what I was trying didn't work in my dream ... let's see if it
worked now, which number did you choose?" continue with ONVI.

Note that in this case he doesn't give the restrictions set forth in the
classic 37 force.

This is one way I've been using the Verbal Index. It can also be applied
to drawings.

The 37 and 68 forces are explained in Banachek's Psychological

Subtleties. Bill Cushman also has some great work on this in his e-book
The Fource, which I highly recommend. You should be sure to study
both of these resources.

103
One of the most unusual aspects of contemporary mentalism
(beginning let's say about 15 years ago) is the shift away from any
claims of paranormal power whatsoever. Hardly any mind-readers are
actually reading minds anymore; almost all of them are claiming to use
NLP, body-language reading, persuasion, micro-expression recognition,
psychology and other pseudo-scientific skills.

There is very little 'psychic' activity going on amongst psychic

entertainers. (Surely it can't it be long before the P.E.A. changes its
name to the Mystery Artists Association? Just kidding guys!)

105
Whatever specific premise you claim for each of your effects or
demonstrations, you must make sure of two things:

1. Your premise is congruent with and supports your persona.

2. It is consistent and compatible with any other claimed power or

skill which you claim in your show.

With these two points in mind, you can start to make a list of the
premise of each particular effect that you choose to do, the ability it will
demonstrate and the specific way you will reveal the information
pertaining to that particular effect.

Broadly, revelations fall into two categories: the spoken and the visual
(a written prediction, a duplicated drawing etc.) Whilst my favourite is
definitely the spoken, and this is perfect for close-up use, when on stage
it is important to give the audience something visible to focus on. This
allows you to concentrate their attention and means that the show
plays a lot bigger, so for that reason I use written (either in advance as a
prediction or in real time) revelations, using a hand-held whiteboard (I
use James Biss' 'Impressionable Mind Board'). You could, if you
preferred, use a drawij1g pad. An easel is not as good, as it anchors you
to one spot.

I will give you some general examples, then two very specific example~
where I will teach you an effect from my close-up repertoire, an effect
from my stand-up show and my then favourite revelation using a
commercially available item. Finally, I will point you in the direction of
what I believe to be the strongest revelation there is.

General Examples

You could choose to demonstrate your prodigious maths skills by

drawing a magic square, or your memory skills by memorising a long
random string of digits called out by the audience and recorded on your
106
whiteboard or pad. (There is an excellent version of this effect in Lee
Earle's Syzygy magazine, including a clever follow-up from Earle himself.
No, I'm not going to give you the exact reference, because if you find it
for yourself you'll stumble across several other gems in that magazine
that you've forgotten about ...)

You could choose to reveal your ability to detect when someone is lying
by pointing out the specific vocal inflection in their lie which tipped you
off. You could invite other members of the audience to guess what
someone has written by listening for clues as that person reads out a list
of items, withyou 'helping' them by drawing attention to specific
aspects of that person's body language.

You could demonstrate your telepathy by making a drawing on your

iPhone and sending it to the participant whose mind you have just read.
You could text him a prediction of a completely free choice of what he
would like to eat for supper, or the phone number of a take-away .
restaurant where that meal is on order.

You could use suggestion and waking hypnosis to have someone

confirm your (correct) identification of objects during a psychometry
demonstration.

You could demonstrate your PK powers by revealing a coin to be

actually bending whilst. it is in the participant's hand (thanks Ben Earl- if
you're not using Skin, why not?)

In future, when you read mentalism books and magazines, and watch
DVDs or trick demos, don' t focus so much on what the creator intends
the effect to be, but instead focus on how you could adapt the
outcome/climax to a powerful revelation that would connect with an
individual or group. Starting to examine new material in this light is a
revelation in itself (pun intended!) and allows you to choose material
that will slip past everyone else. This is a good start towards your goal of
being original- starting to perform material which no one else is doing
and which specifically suits you.

107
A Close-Up Revelation

The bare-bones is this: I have someone choose a card from a deck and
write its name on a piece of paper. I reveal exactly what they wrote and
how they wrote it. It doesn't sound like much does it? You couldn't be
more wrong!

Here's a detailed description of the handling: Let's start with the

selection. I force the card using the cleanest method I know. I want to
be able to force the card directly from a shuffled deck and without
looking at the deck as the card is taken. A classic force would work well,
but by far my favourite option is Gary Kurtz's handling of the slip force.
You'll find it on page 26 of his book Unexplainable Acts (Kaufman and
Greenberg, 1990). In my opinion it is the greatest card force ever
devised. After the participant shuffles the deck, take it back and shuffle
any picture card to the top of the deck. It doesn't matter what it is, only
that you know it. At the conclusion of the force, the participant is
holding the (forced) selection, the deck is face-down on my extended
left hand and my head is turned away, as it has been the entire time. I
ask the participant to take the deck from me, put the card they picked
back into it somewhere and place everything into the card case, closing
it when they are do~e 'and pocketing it (or putting it out of sight).

They then pick up the .piece of card and the pen I gave them earlier and
)

write down the name ·of the card they are thinking of, making certain
that no one else sees what they write. I make a big deal out of this.
They then fold the card in half four or five times (as many times as they
can). Only now do I finally turn back around to face them.

They place the folded little package of card onto one of their palm up
and hands, and I touch the fingertips of that hand with mine. I caution
them not to give me any clues or say anything for the moment. I count
aloud twice from Ace to King and then repeat the names of the four
suits several times. I slowly hone in on the card, finally revealing its
identity. The participant confirms I am correct. I then reveal exactly how

108
they wrote on the piece of card. The piece of card is opened up and
again I am correct.

Here is the entire script:

"We are going to play a little imagination game. Are you up for it?"

"Yes."
'
"Excellent! This p!ece of card and pen is for you to write with in a
moment, but for now.please shuffle these cards up... Thank you. I'm
going to turn my head away and a// I'd like you to do is call stop as I run
through the cards. Here we go... Please take the card and remember it,
and please make certain that no one else at all sees it. Picture it in your
imagination, focus on it and remember it. Now, take the deck, put that
card back in somewhere and put the cards away into the box and close it
up. Finally, put the box into your pocket or out of sight somewhere. This
isn't about the real cards, this is just about the card that is in your
imagination. Done?"

"Yes."

"You'd have to agree that there is no woy that I or anyone else in the
whole world can see what your card is or even where it is in that deck,
agreed?"

"Yes." ,·,.

"Good. Now pick up the piece of card, turn around and write down what
the card is that you're thinking of, making sure that no one gets even
the tiniest glimpse of what you are writing. Then fold the card in half,
then in half again, then again and again until it's the smallest you can
make it. Tell me when you are done. "

"I'm finished. "

109
"You didn't fold it more than eight times did you? Because if you did I
think it's a world record and we're going to have to stop the show and
call the Guinness Book of Records people!"

"No, I think I folded it four times."

"Okay. I'm going to turn back around now. I want you to hold out one of
your hands, palm up and place the little folded package onto your palm.
When you are telling your friends about what happened here today,
you'll say 'And then this guy Mark Elsdon freaked me out by telling me
bit by bit, exactly what card was in my imagination and they'll say 'Well
he must have seen you write it down!' So I want you to remember and
fix in your mind, right now, that no one in the whole world saw what you
wrote down. Agreed?"

"Agreed."

"And then your friends will say, 'Well there must have been some way
that this Mark Elsdon could see into the paper!' So I want you to check it
out, right now, and be certain that no one in the world could see what's
written on that paper. Are you certain?"

"Yes."

a
"Okay, let's give this try then. I'm just going to rest my fingers lightly
on yours and count up through the values of the cards, from Ace up to
King. Don't give me any clues, and don't say anything that might help
me. Are you ready?"

"Yes."

"Good. Here we go: Ace, Two, Three, Four ... Five, Six, Seven, Eight, Nine,
Ten ... Jack, Queen, King. Just relax... remember, no clues. Ace, Two,
Three, Four... Five, Six, Seven, Eight, Nine, Ten ... Jack, Queen, King. Did
you feel anything happening?"

110
"I'm not sure!"

"Good. Keep concentrating. Hearts, Diamonds, Clubs1 Spades. Jack,

Queen, King. Queen, King, Queen, King. King! Hearts, Diamonds, Clubs,
Spades. Hearts, Diamonds, Hearts, Diamonds. Diamonds! The King of
Diamonds! Tell us what is the card in your imagination?"

"The King of Diamonds! I can't believe it! That's impossible."

"Open up the card and show us... wait! In your imagination, just picture
exactly how you wrote it down. I think I can see it... You wrote a large K,
King, but then you didn't write the whole thing did you? You didn't draw
the shape instead of writing it, did you? Open it up and let us see... (The
spectator unfolds the card and sure enough they have written K+) Ah, I
thought so!"

"That's just impossible. How could you know that?"

Finis.

So there you have it, the handling and the full script. All that remains is
to explain how I know how they wrote what they wrote. Basically, a
very educated guess and some ambiguity in my statements.

First of all by forcing a picture card, it forces them to write the full word
for the value. Had I forced a number card, they would likely have
written the actual number, e,g. 8, rather than the word for the number,
'eight'. Although it is just that -likely, not guaranteed. With a picture
card, although we might be used to using the letters J, Q & K to
represent Jack, Queen and King, a spectator won't be, and so will
usually (19 times out of 20) write the full word. lf you are worried that
poker players might be used to the abbreviations, no problem. Just
check with your participant that they don't play cards.

Secondly, from a lot of experience performing this effect I've found that
most people, and women in particular, almost always draw the
111
diamond symbol instead of writing the word, often draw the heart
symbol instead writing the word, rarely draw the club symbol and never
has anyone drawn the spade symbol, in thousands of performances.

Almost always- Diamonds

Often- Hearts
Rarely- Clubs
Never- Spades

Further, although I appear completely uninterested in proceedings

when the participant is writing down the name of the card (and please
notice how I avoid saying that terrible, laymen-confusing phrase to the
participant) I am actua lly paying great attention to how long it takes
them to write it. Th is will give me another clue to how they wrote it. If I
forced the King of Diamonds and they take a long while to write it, I will
assume that on this occasion they probably wrote the full word
'Diamonds' rather than drew the symbol. And so on.

Finally, the script is a little vague in parts. It sounds very, very specific
when I am correct, but when I am slightly wrong it can cover up for me:
"You wrote a large K, King, but then you didn't write the whole thing did
you?"- this can cover,, on the odd occasion when they do happen to
write just the letter rather than the whole value. It also sets up for them
drawing the suit symbol instead of writing the whole word.

"You didn't draw the shape instead of writing it did you? Open it up and
let us see ... Ah, I thought so!"

The double negative which begins this sentence means one thing when
you follow it up with, "Ah, I thought so!" It means that you knew they
had. However, if they open up the card and you see that they have
written both words out in full, it is easy to change this last line to "Ah, I
thought not!" which confirms that you knew they had not (inferring that
most people do).

Either way it fits perfectly.

112
A Stand-Up Revelation

I won't be going into as much detail with the script with this one, since
it is the set-up and premise of this revelation that provides its strength.
The audience unquestioningly buys into what you tell them and from
there the revelations get stunned silence culminating I applause.

The jury is still out for many on whether Russian Roulette type tricks are
a good idea for mentalists to use. Certainly, there are credibility
problems about whether you would perform the effect if there were
really any danger of you harming yourself. Then there is the question of
what, power or ability you are supposedly demonstrating?
Invulnerability? Intuition? Spidey sense? Quite the conundrum. And yet,
when performed at the right time, for the right audience, I have found
this version of the Russian Roulette plot gets an incredible reaction,
without needing much justification at all on the performer's part. In
fact, the explanation I give for why I do the trick at all makes perfect
sense, and no sense at all. All will become clear...

The version I use is 'Spike', by World Magic Store. It looks like it could
really, seriously hurt you and is visible on the largest stage. Rather than
using the detection method provided, which is perfectly serviceable and
which I do in fact employ as a back-up, I prefer to use Mozique's
brilliant 'Cobra Sharpie 2.0', which is available from Alakazam UK. -

If you don't already know the method, I can assure you that not only is
it very reliable, it is also absolutely safe. Providing, of course, that you
remember that you are meant to be avoiding the spike, not slamming
your hand down on it. If you are worried that you might get confused
and mixed up in the heat of performance, may I suggest that you avoid
all other dangerous activities in life. For example, driving a car, where
avoiding hitting the other cars is at least (and maybe more) important.
Just a suggestion ...

Several people are invited to examine the spike and I explain the
premise of what I will attempt to: cover the spike with an upturned
113
paper cup and then have it freely mixed among several decoy paper
cups whilst my back is turned. I will then smash my hand down on four
of the cups, avoiding the cup with the spike beneath and certain serious
injury.

Here is the reason I give for performing this effect: I explain that I have
been booked for a TV appearance the following month and that the
producers want me to do something dangerous. Obviously, the pressure
will be on during the TV filming, so I'm practicing the most dangerous
stunt I know as often as possible. And tonight they are going to see it
live, here in the ...

People completely buy into this explanation of why I am going to do this

effect, without giving any further thought as to whether I am
demonstrating an intuitive ability or a an advanced perception skill or
invulnerability or ... anything else for that matter. Their critical faculties
simply switch off as soon as I say the magic words "It's for TV ... " It really
is quite unbelievable!

Very little you see on TV makes any sense anyway and for most people
simply being on TV is a justification for nearly anything. After all, lots of
people will eat bee.s, or bathe in a bath of pig' s urine or all kinds of
stupid and despera·t e endeavours just to get their face on the box. So, if
some unnamed producers want me to do something dangerous, then of
course that's what I'll: do. Trust me, this 'it's for TV' explanation will
cover almost anything.

Obviously, since it's not true, I am purposely vague about which show it
will be on, muttering something to the effect "that I can't say any more
about it at the moment, until the contract is signed later in the week".
Or whatever. Just be vague.

So I have everything set-up on a table and the spike and the other
empty bases covered with white cardboard cups. These are numbered
(using my Cobra Sha rpie, no less) and then mixed up behind my back as
I caution the crowd not to give me any clues. I make a big show that

114
there is no way that I can see or follow where the spike is. I have several
spectators do the mixing, so that none of them are sure where the spike
actually is.

I slam down the first two empty cups, one at a time using my right hand
with about a five second gap between. I am silent when I do this. I then
crush the remaining two simultaneously, one with each hand. I take
about twenty seconds to deliberate over which two to crush, building
the suspense. I have found that crushing these two at the same time is
much more effective than doing them separately (the rule of three-
think about it!)

As soon as I have crushed the last two cups I let out a short, seemingly
involuntary and fairly quiet shout of "Yes!" If I had really just done what
I claim to be doing, without using any trickery I would be both relieved
and exultant. So that is how I act. I look visibly relieved.

Through the performance of this effect I try hard to project an air of

both excitement that I am going to be on TV and fear that I don't really
know what I' m doing! The response from the audience leaves nothing
to be desired.

My Favourite Revelation

This is going to be short and sweet, and is something that I would never
have shared if I hadn't decided to write this book!

First of all you need to track down a Gary Kurtz 'Ghostwriter'. He

released it in 1991 and it hasn't been available for a long, long time, so
eBay is probably your best bet. I am a huge Kurtz fan and the
'Ghostwriter' is probably my favourite thing that he ever released.
Basically, it is a double-writer which lets you duplicate anything written
onto a billet (piece of paper) on the billet underneath it. No carbon or
impression devices, no chemicals, no nail-writers and no messing about.
Just a brilliant little mech an ical gimmick that is invisible to use.
115
What I do with it is very, very simple, but incredibly powerful. I ask a
woman to think back to the first boy she ever kissed. I then seem to
read her mind (premise be damned!) and tell her the name, well show
her that I' ve written it down actually, but that' s not how she' ll
remember it. The combination of recalling a long-forgotten and happy
event and me knowing something about it that I couldn' t possibly know
is very potent. Actually, there is slightly more presentation to it than
that (direct mind-reading) but not much.

What happens is that very quickly I get a queue of people waiting for
me to 'do them'! If I am at private party and I use this effect I will never
get the opportun ity to perform anything else for the entire evening. It is
like running the most popular booth at a psychic fair! For men I tell
them the name of the first person they ever slept with, rather than
kissed. Add in some intelligent cold-reading (for either women or men)
and you won' t believe the reactions. This is powerful stuff, because this
is about people' s lives.

Thanks, Gary.

The Technique You Must learn

There is a revelat ion technique which is incredibly powerful and which

seems absolutely real.: It genu inely looks li ke the real thing. I have been
using it for the last five or six years, and whilst I have developed it
independently it is by no means original with me. I do, however, have
quite a bit of work on t he subject and ta ke it in directions that have not
been explored elsewhere.

What I'm talking about is a form of Contact Mind Reading where just by
tou ching the subject you can receive information that he is giv ing you
involuntarily and completely w ithout his knowledge! As I say, it looks
like the rea l thing.

116
There are two places where you can learn the basics of it:

Pascal de Clermont's Pure Telepathy DVD, which is available from

http://www.jardonnet.com/ Pascal calls his handling the 'de Clermont
move'.

Nefesch's Right ivow ebook, which is available from

http://www.lybrary.com/ Nefesch calls his handling 'The Pure Thing' .

You should read both, and get started on learning it, because there
will be very large chapter on this form of Direct Contact Mind Reading
in Mentalism Reveals Volume 2.

Whilst you're at it, these books are worth studying too, to provide you
with a wider knowledge of the subject:

Robert A. Nelson- Hellstronism (Hades Publications, 1987)

Edward R. Scwartz- Practical Contact Mind Read (Hades Publicatio ns,
1989)
Satori- Making Contact (H&R Magic Books, 1998)
Banachek- Psychophysiological Thought Reading (Magic Inspirations,
2002)

There are other books available, but these will give you all the
information you need to know. Mastery of the technique, on the hand,
will take work and practice. Start now, so that when Mentalism Reveals
Volume 2 is released you already have an understanding of _the ba sic
techniques involved. You won't be sorry!

117