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    Tracing H1N1: Twitter As An Emergent Knowledge Translation Genre

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    Philip Girvan
    The chapter develops an Actor-Network-Theory (ANT) critique of the CIHR’s definition of KT to trace individual, cultural, institutional and systemic barriers that influenced the translation of knowledge during the H1N1 pandemic and to what degree Twitter removed or reinforced these barriers.

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    Tracing H1N1: Twitter As An Emergent Knowledge Translation Genre

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    Philip Girvan
    67 views4 pages
    The chapter develops an Actor-Network-Theory (ANT) critique of the CIHR’s definition of KT to trace individual, cultural, institutional and systemic barriers that influenced the translation of knowledge during the H1N1 pandemic and to what degree Twitter removed or reinforced these barriers.

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    Tracing H1N1

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    The chapter develops an Actor-Network-Theory (ANT) critique of the CIHR’s definition of KT to trace individual, cultural, institutional and systemic barriers that influenced the translation of knowledge during the H1N1 pandemic and to what degree Twitter removed or reinforced these barriers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    67 views4 pages

    Tracing H1N1: Twitter As An Emergent Knowledge Translation Genre

    Uploaded by

    Philip Girvan
    The chapter develops an Actor-Network-Theory (ANT) critique of the CIHR’s definition of KT to trace individual, cultural, institutional and systemic barriers that influenced the translation of knowledge during the H1N1 pandemic and to what degree Twitter removed or reinforced these barriers.

    Copyright:

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    Proposal

    for Moving Genre Theory Online: The Emergence of Online Health Communication

    Tracing H1N1: Twitter as an emergent knowledge translation genre

    Philip Girvan, MA
    National Collaborating Centres for Public Health
    C/o St. Francis Xavier University
    Antigonish, NS Canada B2G 1T9
    pgirvan@stfx.ca
    1-902-867-6131

    Introduction

    Knowledge translation (KT) is defined by the Canadian Institutes for Health Research

    (CIHR) “as a dynamic and iterative process that includes synthesis, dissemination,

    exchange and ethically-sound application of knowledge to improve the health of

    Canadians, provide more effective health services and products and strengthen the health

    care system”i.

    Traditional vehicles for KT in health-related disciplines include the systematic review of

    literature and learning symposiums intended for audiences composed of practitioners,

    educators, researchers, and policymakers. Online technologies and their emergent

    genres have expanded and diversified KT’s scope and the breadth of the audience.

    Whether or not the CIHR’s definition of KT can be reconciled with these changes is the

    focus of this chapter.


    Content

    The chapter develops an Actor-Network-Theory (ANT) critique of the CIHR’s definition

    of KT to trace individual, cultural, institutional and systemic barriers that influenced the

    translation of knowledge during the H1N1 pandemic and to what degree Twitter removed

    or reinforced these barriers.

    Callonii (1986) describes five distinct moments of translation (which may overlap in

    practice):

    1. Problematization

    2. Interessement

    3. Enrollment

    4. Mobilization

    5. Dissidence

    Conducting a retrospective examination of online KT tweets containing the hashtag

    #h1n1 appearing from June 11, 2009, the day the World Health Organization (WHO)

    declared the H1N1 influenza virus a pandemic, to August 10, 2010, the day the WHO

    declared the H1N1 influenza pandemic over, this chapter presents a discourse analysis of

    hashtagged tweets to locate them within the moments of translation listed above.
    Audience

    The audience for this chapter includes physicians, other medical care providers, or

    pharmaceutical companies. This chapter will also be of interest to researchers within the

    fields of medical rhetoric, social media, discourse analysis, genre analysis, health

    communication, health education, and knowledge translation.

    About the Author

    Philip Girvan is an educator and researcher. Principal areas of research include health
    literacy, communities of practice, sociolinguistics, and second language acquisition.

    His current research investigates rhetorical strategies used by health actors during the
    planning, implementation, execution, and uptake of health literacy interventions and the
    genres emerging from these strategies.

    He works for the National Collaborating Centres for Public Health (NCCPH) Leads
    Secretariat to provide guidance, support and oversight for the implementation of
    collaborative projects and activities. This includes project and information management
    of activities which support the six National Collaborating Centres (NCCs); and promotes
    and improves the use of scientific and experiential knowledge to enhance the
    effectiveness and efficiency of Canada’s public health system.
    i
    Canadian Institutes for Heath Research. More About Knowledge Translation at CIHR. http://www.cihr-
    irsc.gc.ca/e/39033.html accessed August 29, 2010.
    ii
    Callon, M. (1986). Some elements of a sociology of translation: domestication of the scallops and the fishermen of St.
    Brieuc Bay. Power, action and belief: a new sociology of knowledge? J. Law (ed.). London. Routedge. 196-223.

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