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    Research Objectives

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    daman.arneja143
    The primary objective is to measure the impact of brand love on consumers. Secondary objectives include identifying factors of brand awareness, loyalty, association and quality. It also aims to capture consumer behavior and study the impact of passion, self-brand integration, positive emotions and long-term relationships on brand loyalty, specifically in the trips and tourism industry. The dependent variable is brand loyalty, and independent variables are the components of brand love - passion, self-brand integration, positive emotions and long-term relationships.

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    Research Objectives

    Uploaded by

    daman.arneja143
    87 views5 pages
    The primary objective is to measure the impact of brand love on consumers. Secondary objectives include identifying factors of brand awareness, loyalty, association and quality. It also aims to capture consumer behavior and study the impact of passion, self-brand integration, positive emotions and long-term relationships on brand loyalty, specifically in the trips and tourism industry. The dependent variable is brand loyalty, and independent variables are the components of brand love - passion, self-brand integration, positive emotions and long-term relationships.

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    The primary objective is to measure the impact of brand love on consumers. Secondary objectives include identifying factors of brand awareness, loyalty, association and quality. It also aims to capture consumer behavior and study the impact of passion, self-brand integration, positive emotions and long-term relationships on brand loyalty, specifically in the trips and tourism industry. The dependent variable is brand loyalty, and independent variables are the components of brand love - passion, self-brand integration, positive emotions and long-term relationships.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    87 views5 pages

    Research Objectives

    Uploaded by

    daman.arneja143
    The primary objective is to measure the impact of brand love on consumers. Secondary objectives include identifying factors of brand awareness, loyalty, association and quality. It also aims to capture consumer behavior and study the impact of passion, self-brand integration, positive emotions and long-term relationships on brand loyalty, specifically in the trips and tourism industry. The dependent variable is brand loyalty, and independent variables are the components of brand love - passion, self-brand integration, positive emotions and long-term relationships.

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    Research Objectives

    Primary objective

    To measure the impact how brand love affects the consumer.

    Secondary Objectives:

     To identify the significant factors of Brand awareness, Brand loyalty, Brand


    association, Perceived Quality.

     To capture the behavior of the consumers.


     To take accurate information about the company.
    • To study the impact of self-brand integration on brand loyalty.

    • To study the impact of passion- driven behaviour on brand loyalty.

    • To study the impact of positive emotional connection on brand loyalty..

    • To study the impact of long- term relationship on brand loyalty.


    THEORETICAL FRAMEWORK

    Construct :studying the brand love with regard to passion driven behavior self brand
    integration, positive emotional connection , long term relationship for seeing their effect on
    brand loyalty with special reference to trips and tourism

    DEPENDENT VARIABLE:

     Brand Loyalty

    INDEPENDENT VARIABLE:

     Brand Love i.e.


     Passion Driven behaviour
     Self brand integration
     Positive Emotional Connection
     Long-Term Relationship
    Sr. # Items Strongly Disagree Neutral Agree Strongly
    Disagree Agree

    1 I am emotionally connected (1) (2) (3) (4) (5)


    with this brand

    2 I feel a bond between myself (1) (2) (3) (4) (5)


    and this brand

    3 I always feel a sense of (1) (2) (3) (4) (5)


    belongingness with TnT

    4 I always feel strongly (1) (2) (3) (4) (5)


    associated with this brand

    5 I frequently find myself (1) (2) (3) (4) (5)


    when I am thinking about this
    brand

    6 This brand is an important (1) (2) (3) (4) (5)


    part of how you see yourself

    7 I am always feel satisfied (1) (2) (3) (4) (5)


    with the services of TnT

    8 I consider myself to be loyal (1) (2) (30 (4) (5)


    to Trips N Tourism

    9 Trips N Tourism would be (1) (2) (3) (4) (5)


    my first choice

    10 Some characteristics of Trips (1) (2) (3) (4) (5)


    N Tourism come to my mind
    quickly

    12 I can recognize Trips N (1) (2) (3) (4) (5)


    Tourism among competing
    brands

    13. I feel Distressed if this brand (1) (2) (3) (4) (5)
    will discontinued.

    14. I Spread the good word


    About this Brand

    15. I defend this Brand when


    other say Bad about it

    16. This brand is the name which


    I can Always trust

    17. I am always ready to invest


    my time, effort and money to
    this brand

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