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Cancer Control
Knowledge into Action

WHO Guide for Effective Programmes
Prevention
Cancer Control
WHO Guide for Effective Programmes
Prevention
WHO Library Cataloguing-in-Publication Data
Prevention.
(Cancer control : knowledge into action : WHO guide for effective programmes ; module 2.)
1.Neoplasms – prevention and control. 2.Health planning. 3.National health programs – organization and administration. 4.Health policy. 5.Guidelines. I.World Health
Organization. II.Series.
ISBN 92 4 154711 1 (NLM classification: QZ 200)
© World Health Organization 2007

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Dotted lines on maps represent approximate border lines for which there may not yet be full agreement.
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no event shall the World Health Organization be liable for damages arising from its use.
The Prevention module of the Cancer Control Series is a joint effort of the following departments at WHO headquarters:
Chronic Diseases and Health Promotion; Ethics, Trade, Human Rights and Law; Immunization, Vaccines and Biologicals; Immunization, Vaccines and
Research; Measurement and Health Information Systems; Mental Health and Substance Dependence; Public Health and Environment and the Tobacco Free
Initiative; and also the WHO International Agency for Research on Cancer, Lyon, France.
The Prevention module was produced under the direction of Catherine Le Galès-Camus (Assistant Director-General, Noncommunicable Diseases and Mental Health),
Robert Beaglehole (Director, Chronic Diseases and Health Promotion), Serge Resnikoff (Coordinator, Chronic Diseases Prevention and Management) and Cecilia Sepúlveda
(Chronic Diseases Prevention and Management, coordinator of the overall series of modules).
Andreas Ullrich (Chronic Diseases Prevention and Management) was the coordinator for this module and provided extensive editorial input.
Editorial support was provided by Anthony Miller (scientific editor), Inés Salas (technical adviser), Angela Haden (technical writer and editor) and Paul Garwood (copy editor).
Proofreading was done by Ann Morgan.
The production of the module was coordinated by Maria Villanueva.
Core contributions for the module were received from the following WHO staff:
Teresa Aguado, Antero Aitio, Timothy Armstrong, Annemieke Brands, Alexander Capron, Zhanat Carr, Felicity Cutts, Poonam Dhavan, JoAnne Epping-Jordan,
Kathleen Irwin, Ivan Dimov Ivanov, Ingrid Keller, Colin Mathers, Yumiko Mochizuki, Isidore Obot, Armando Peruga, Vladimir Poznyak, Eva Rehfuss, Dag Rekve,
Heide Richter-Airijoki, Craig Shapiro, Kurt Straif (IARC), Kate Strong, Angelika Tritscher, Colin Tukuitonga, Andreas Ullrich, Emilie van Deventer, Steven Wiersma
and Hajo Zeeb.
Valuable input, help and advice were received from a number of people in WHO headquarters throughout the production of the module: Caroline Allsopp, David Bramley,
Raphaël Crettaz, Maryvonne Grisetti and Rebecca Harding.
Cancer experts worldwide, as well as technical staff in WHO headquarters and in WHO regional and country offices, also provided valuable input by making contributions
and reviewing the module, and are listed in the Acknowledgements.
Design and layout: This document’s design is based on the Chronic Diseases and Health Promotion Department Style Guide developed by Reda Sadki, Paris, France.
Further design and layout by L’IV Com Sàrl, Morges, Switzerland.
Printed in Switzerland
More information about this publication can be obtained from:

Department of Chronic Diseases and Health Promotion
World Health Organization
CH-1211 Geneva 27, Switzerland
The production of this publication was made possible through the generous financial support of the National Cancer Institute (NCI), USA,
and the National Cancer Institute (Institut national du cancer, INCa), France. We would also like to thank the Public Health Agency of
Canada (PHAC), the National Cancer Center of Korea (NCC), the International Atomic Energy Agency (IAEA) and the International Union
Against Cancer (UICC) for their financial support.
Series overview
Introduction to the
Cancer Control Series
Cancer is to a large extent avoidable. Many cancers
can be prevented. Others can be detected early in their
development, treated and cured. Even with late stage
cancer, the pain can be reduced, the progression of the
cancer slowed, and patients and their families helped
to cope.
Cancer is a leading cause of death globally. The World Health Organization

estimates that 7.6 million people died of cancer in 2005 and 84 million people
will die in the next 10 years if action is not taken. More than 70% of all cancer
deaths occur in low- and middle-income countries, where resources available for
prevention, diagnosis and treatment of cancer are limited or nonexistent.
But because of the wealth of available knowledge, all countries can, at some
useful level, implement the four basic components of cancer control – prevention,
early detection, diagnosis and treatment, and palliative care – and thus avoid
and cure many cancers, as well as palliating the suffering.
Cancer control: knowledge into action, WHO guide for effective programmes is
a series of six modules that provides practical advice for programme managers
and policy-makers on how to advocate, plan and implement effective cancer
control programmes, particularly in low- and middle-income countries.
iii
A series of six modules
Cancer Control
WHO Guide for Effective Programmes PLANNING
A practical guide for programme
managers on how to plan overall The WHO guide is a response to the World Health Assembly
cancer control effectively,
resolution on cancer prevention and control (WHA58.22), adopted
6
according to available resources
and integrating cancer control in May 2005, which calls on Member States to intensify action
with programmes for other chronic against cancer by developing and reinforcing cancer control
diseases and related problems.
Planning
programmes. It builds on National cancer control programmes:
policies and managerial guidelines and Preventing chronic
Cancer Control diseases: a vital investment, as well as on the various WHO
WHO Guide for Effective Programmes PREVENTION policies that have influenced efforts to control cancer.
a practical guide for programme
managers on how to implement
effective cancer prevention by Cancer control aims to reduce the incidence, morbidity and mortality
controlling major avoidable cancer of cancer and to improve the quality of life of cancer patients in
risk factors.
a defined population, through the systematic implementation
of evidence-based interventions for prevention, early detection,
Prevention diagnosis, treatment, and palliative care. Comprehensive cancer
control addresses the whole population, while seeking to respond
Cancer Control to the needs of the different subgroups at risk.
WHO Guide for Effective Programmes EARLY DETECTION
managers on how to implement
effective early detection of major
types of cancer that are amenable
COMPONENTS OF CANCER
to early diagnosis and screening. CONTROL
Early Detection Prevention of cancer, especially when integrated with the

prevention of chronic diseases and other related problems (such
Cancer Control as reproductive health, hepatitis B immunization, HIV/AIDS,
WHO Guide for Effective Programmes DIAGNOSIS AND TREATMENT occupational and environmental health), offers the greatest
managers on how to implement public health potential and the most cost-effective long-term
effective cancer diagnosis and method of cancer control. We now have sufficient knowledge to
treatment, particularly linked to
early detection programmes or
prevent around 40% of all cancers. Most cancers are linked to
curable cancers. tobacco use, unhealthy diet, or infectious agents (see Prevention
Diagnosis and
module).
Treatment
Early detection detects (or diagnoses) the disease at an

Cancer Control
WHO Guide for Effective Programmes PALLIATIVE CARE early stage, when it has a high potential for cure (e.g. cervical
A practical guide for programme or breast cancer). Interventions are available which permit the
managers on how to implement early detection and effective treatment of around one third of
effective palliative care for
cancer, with a particular focus on cases (see Early Detection module).
community-based care.
There are two strategies for early detection:
• early diagnosis, often involving the patient’s awareness of
Palliative Care
early signs and symptoms, leading to a consultation with
Cancer Control a health provider – who then promptly refers the patient
WHO Guide for Effective Programmes POLICY AND ADVOCACY for confirmation of diagnosis and treatment;
A practical guide for medium level
decision-makers and programme
managers on how to advocate for • national or regional screening of asymptomatic and
policy development and effective apparently healthy individuals to detect pre-cancerous
programme implementation for lesions or an early stage of cancer, and to arrange referral
cancer control.
for diagnosis and treatment.
iv Policy and
Advocacy
Series overview
Treatment aims to cure disease, prolong life, and improve

the quality of remaining life after the diagnosis of cancer is
BASIC PRINCIPLES OF CANCER CONTROL
confirmed by the appropriate available procedures. The most
effective and efficient treatment is linked to early detection • Leadership to create clarity and unity of
programmes and follows evidence-based standards of care. purpose, and to encourage team building,
broad participation, ownership of the
Patients can benefit either by cure or by prolonged life, in cases process, continuous learning and mutual
of cancers that although disseminated are highly responsive recognition of efforts made
to treatment, including acute leukaemia and lymphoma. This
component also addresses rehabilitation aimed at improving the • Involvement of stakeholders of all
quality of life of patients with impairments due to cancer (see related sectors, and at all levels of the
decision-making process, to enable active
Diagnosis and Treatment module). participation and commitment of key
players for the benefit of the programme.
Palliative care meets the needs of all patients requiring relief
from symptoms, and the needs of patients and their families for • Creation of partnerships to enhance
psychosocial and supportive care. This is particularly true when effectiveness through mutually beneficial
patients are in advanced stages and have a very low chance of relationships, and build upon trust and
complementary capacities of partners
being cured, or when they are facing the terminal phase of the from different disciplines and sectors.
disease. Because of the emotional, spiritual, social and economic
consequences of cancer and its management, palliative care • Responding to the needs of people
services addressing the needs of patients and their families, from at risk of developing cancer or already
the time of diagnosis, can improve quality of life and the ability presenting with the disease, in order
to meet their physical, psychosocial and
to cope effectively (see Palliative Care module). spiritual needs across the full continuum
of care.
Despite cancer being a global public health problem, many
governments have not yet included cancer control in their • Decision-making based on evidence,
health agendas. There are competing health problems, and social values and efficient and cost-
interventions may be chosen in response to the demands of effective use of resources that benefit the
target population in a sustainable and
interest groups, rather than in response to population needs or equitable way.
on the basis of cost-effectiveness and affordability.
• Application of a systemic approach
Low-income and disadvantaged groups are generally more by implementing a comprehensive
exposed to avoidable cancer risk factors, such as environmental programme with interrelated key
components sharing the same goals and
carcinogens, tobacco use, alcohol abuse and infectious agents. integrated with other related programmes
These groups have less political influence, less access to health and to the health system.
services, and lack education that can empower them to make
decisions to protect and improve their own health. • Seeking continuous improvement,
innovation and creativity to maximize
performance and to address social and
cultural diversity, as well as the needs
and challenges presented by a changing
environment.
• Adoption of a stepwise approach

to planning and implementing
interventions, based on local
considerations and needs.
(see next page for WHO stepwise
framework for chronic diseases
prevention and control, as applied to
cancer control).
v
Series overview
WHO stepwise framework
1 PLANNING STEP 1 Investigate the present state of the

cancer problem, and cancer control
services or programmes.
Where are we now?
2
Formulate and adopt policy. This includes
PLANNING STEP 2 defining the target population, setting

goals and objectives, and deciding on
priority interventions across the cancer
Where do we want to be? continuum.
3 PLANNING STEP 3 Identify the steps needed to implement

the policy.
How do we get there?
The planning phase is followed by the policy implementation phase.
Implementation step 1 Implement interventions in the policy that are

feasible now, with existing resources.
CORE

feasible in the medium term, with a realistically
EXPANDED projected increase in, or reallocation of, resources.

beyond the reach of current resources, if and when
DESIRABLE such resources become available.
vi
Contents
PREVENTION MODULE CONTENTS

KEY MESSAGES 2
TAKING ACTION TO PREVENT CANCER 4
CANCER RISK FACTORS 7
PLANNING STEP 1: WHERE ARE WE NOW? 10

How to assess risk factors 11
Use risk assessment to identify priorities for action to prevent cancer 15
PLANNING STEP 2: WHERE DO WE WANT TO BE? 16

What works in prevention? 17
PLANNING STEP 3: HOW DO WE GET THERE? 26

Appoint a focal point 27
Select core risk factors and core interventions 28
Control tobacco use 30
Promote a healthy diet and physical activity and the reduction of overweight and obesity 34
Reduce harmful alcohol use 36
Immunize against hepatitis B virus 38
Prepare to immunize against human papilloma virus 39
Reduce exposure to environmental carcinogens 39
Reduce exposure to occupational carcinogens 41
Reduce exposure to radiation 43
CONCLUSION 45
REFERENCES 46
ACKNOWLEDGEMENTS 48
1
PREVENTION
KEY MESSAGES
Cancer prevention is an essential component of all cancer
control plans because about 40% of all cancer deaths can
be prevented.
p Important cancer risk factors – such as tobacco use – are also risk factors
for other chronic diseases, including cardiovascular disease and diabetes.
Cancer prevention should, therefore, be planned and implemented in the
context of other chronic disease prevention programmes, as well as in
the context of overall cancer control planning.
p Gender plays a significant role in exposure to risks.
p Many effective interventions to reduce cancer risk are appropriate for

resource-constrained settings.
p Activities that are immediately feasible and likely to have the greatest
impact for the investment should be selected for implementation first.
This is at the heart of a stepwise approach.
p Monitoring trends in cancer risk factors in the population is important

for predicting the future cancer burden and for rational decision-
making in terms of prioritizing scarce resources.
p A comprehensive surveillance and evaluation system should be an

integral element of prevention policies and programmes.
p Regardless of resource level, every country can take steps to curb

the cancer epidemic by undertaking primary prevention actions and
thereby avoid unnecessary suffering and premature death.
2
Key messages
Sridhar Reddy,
52 years old,
India
“HISDRINKING
TOBACCO USE AND
HABITS
ARE TO BLAME,
”
THE ONCOLOGIST SAYS
Like millions of others in 2005, K. Sridhar Reddy died from a cancer that could have been prevented. Still a young
man at the age of 52, Sridhar left behind his grieving wife and daughter, and also a substantial debt that was
incurred by his treatment costs.
Sridhar chewed tobacco since his teenage years and drank alcohol daily for more than 20 years. “Too much
stress,” Sridhar explained when the photographer came to visit him in hospital. Sridhar had a first malignant
tumour removed from his right check in 2004, and a second one from his throat in 2005. By the time of his
interview, his cancer had spread to his lungs and liver.
Despite being cared for at the renowned Chennai Cancer Institute, Sridhar’s physicians were powerless to cure him.
His cancer was simply too aggressive and sadly, Sridhar died only a short time after he was interviewed.
WHO estimates that 40% of all cancer deaths is preventable. Tobacco use and harmful alcohol use are among the
most important risk factors for the disease.
Source: adapted from Preventing chronic diseases: a vital investment, World Health Organization, 2005. Photo © WHO/Chris de Bode.
3
PREVENTION
TAKING ACTION
TO PREVENT CANCER
Cancer prevention is an essential component of the fight
against cancer. Unfortunately, many prevention measures
that are both cost-effective and inexpensive have yet to be
widely implemented in many countries.
Cancer prevention must be considered in the context of activities to prevent other chronic
diseases, especially those with which cancer shares common risk factors, such as
cardiovascular diseases, diabetes, chronic respiratory diseases and alcohol dependence.
Common risk factors underlying all these conditions include:
p tobacco use,
p alcohol use,
p dietary factors including low fruit and vegetable intake,
p physical inactivity,
p overweight and obesity.
Other important cancer risk factors include exposure to:

p physical carcinogens, such as ultraviolet (UV) and ionizing radiation;
p chemical carcinogens, such as benzo(a)pyrene, formaldehyde and aflatoxins (food
contaminants), and fibres such as asbestos;
p biological carcinogens, such as infections by viruses, bacteria and parasites.
Interventions aimed at reducing levels of the above risk factors in the population will not only
reduce the incidence of cancer but also that of the other conditions that share these risks.
Among the most important modifiable risk factors for cancer (Ezzati et al., 2004, Danaei et
al., 2005, Driscoll et al., 2005) are:
p tobacco use – responsible for up to 1.5 million cancer deaths per year (60% of these
deaths occur in low- and middle-income countries);
4
Taking action
p overweight, obesity and physical inactivity – together responsible for

274 000 cancer deaths per year;
p harmful alcohol use – responsible for 351 000 cancer deaths per year;
p sexually transmitted human papilloma virus (HPV) infection – responsible for 235 000
cancer deaths per year;
p air pollution (outdoor and indoor) – responsible for 71 000 cancer deaths per year;
p occupational carcinogens – responsible for at least 152 000 cancer deaths per year.
The prevalence of known cancer risk factors varies in different parts of the world. This is
reflected in the proportion of cancer deaths attributable to different risk factors (Figure 1).
Figure 1. Contribution of selected risk factors to all cancer deaths, worldwide,

in high-income countries, and in low- and middle-income countries
Worldwide Low- and middle-income High-income countries
countries
30
25
Proportion of cancer deaths
attributable risk factor (%)
20
15
10
0
Tobacco Alcohol Low fruit and Overweight and Physical Human
vegetable obesity inactivity papilloma virus
consumption infection
Source: based on data from Danaei et al., 2005.
WHO has proposed a goal of reducing global chronic disease death rates by an additional 2%
per annum, over and above projected trends, from 2006 to 2015. Achieving the goal would
avoid around 8 million cancer deaths over the next decade. The control of cancer risk factors
will have a major role in achieving this goal.
This Prevention module first describes the impact of different risk factors on the cancer burden.
It then presents the three planning steps of the WHO stepwise framework for preventing chronic
diseases (WHO, 2005a) as applied to cancer prevention. These are as follows:
5
PREVENTION
PLANNING STEP 1:
Where are we now?
Prevention Planning step 1 provides guidance on:
p how to assess the extent of the cancer problem related to single risk factors and to
the combined effect of several risk factors (e.g. tobacco and alcohol);
p how to identify the risk factors of major public health relevance in a specific
country;
p how to estimate the attributable and avoidable burden related to exposure to the
risk factors.
PLANNING STEP 2:
Where do we want to be?
Prevention Planning step 2 gives advice on:
p what can be done – on the basis of currently available knowledge about effective
interventions – to achieve a reduction in exposure to cancer risks.
PLANNING STEP 3:
Prevention Planning step 3 provides:
p advice on how to translate knowledge into practice;
p guidance on how to select interventions in accordance with the resources
available;
p examples of best practice in implementing prevention programmes.
Planning needs to be followed by a series of implementation steps. Implementing a chosen

set of core interventions will form the basis for further action. Each country should decide
on the package of interventions that will constitute the first, core implementation step. This
choice should be made according to the country’s own priorities and circumstances, including
its capacity for implementation, the acceptability of the intervention, and the availability of
political and nongovernmental support.
6
Risk factors
CANCER
RISK FACTORS
Major risk factors have a huge impact on the global
cancer burden.
TOBACCO, through its various forms of exposure, constitutes the main cause of cancer-
related deaths worldwide among men, and increasingly among women. Forms of exposure
include active smoking, breathing secondhand tobacco smoke (passive or involuntary smoking)
and smokeless tobacco. Tobacco causes a variety of cancer types, such as lung, oesophageal,
laryngeal, oral, bladder, kidney, stomach, cervical and colorectal. The total death toll in 2005
from tobacco use was estimated at 5.4 million people (Mathers & Loncar, 2006), including
about 1.5 million cancer deaths. If present usage patterns continue, the overall number of
tobacco-related deaths is projected to rise to about 6.4 million in 2015, including 2.1 million
cancer deaths. In 2030, the projected overall death toll will amount to 8.3 million. In low- and
middle-income countries, tobacco attributable deaths have been projected to double between
2002 and 2030.
PHYSICAL INACTIVITY, DIETARY FACTORS, OBESITY AND BEING OVERWEIGHT play an

important role as causes of cancer. These factors are affected by gender norms. Because all
these factors are intimately interconnected at the individual and contextual levels, estimating
the specific contribution of each of these risk factors is difficult and might underestimate the
cumulative potential risk.
Overweight and obesity are causally associated with several common cancer types, including
cancers of the oesophagus, colorectum, breast in postmenopausal women, endometrium and
kidney (WHO, 2003a).
Physical inactivity is a major contributor to the rise in rates of overweight and obesity in many
parts of the world, and independently increases the risk of some cancers. Taken together, raised
body mass index and physical inactivity account for an attributable fraction of 19% of breast
cancer mortality, and 26% of colorectal cancer mortality (Danaei et al., 2005). Overweight and
obesity alone account for 40% of endometrial (uterus) cancer. Overweight, obesity and physical
inactivity collectively account for an estimated 159 000 colon and rectum cancer deaths per
year, and 88 000 breast cancer deaths per year.
7
PREVENTION
ALCOHOL USE is a risk factor for many cancer types including cancer of the oral cavity,
pharynx, larynx, oesophagus, liver, colorectum and breast. Risk of cancer increases with the
amount of alcohol consumed. The risk from heavy drinking for several cancer types (e.g.
oral cavity, pharynx, larynx and oesophagus) substantially increases if the person is also
a heavy smoker. Attributable fractions vary between men and women for certain types of
alcohol-related cancer, mainly because of differences in average levels of consumption. For
example, 22% of mouth and oropharynx cancers in men are attributable to alcohol whereas
in women the attributable burden drops to 9%. A similar sex difference exists for oesophageal
and liver cancers (Rehm et al., 2004).
Chronic HEPATITIS B VIRUS (HBV) infection (chronic hepatitis) causes about 52% of the
world’s hepatocellular carcinomas, resulting in nearly 340 000 deaths per year (Perz et al
2006). Another 20% of hepatocellular cancers (124 000 deaths) are caused by hepatitis C
virus (HCV) infection. HBV infections interact with exposure to aflatoxin (through consumption
of contaminated food) in increasing the risk of liver cancer. Both HBV infections and exposure
to aflatoxin are particularly common in sub-Saharan Africa and some parts of south-east
Asia, and are believed to be the cause of up to 80% of liver cancer cases that occur in these
regions (IARC/WHO, 2003).
HUMAN PAPILLOMA VIRUS (HPV) is the world’s most common sexually transmitted
viral infection of the reproductive tract, infecting an estimated 660 million people per year.
It is also estimated to cause almost all cases of cervical cancer, 90% of anal cancers and
40% of cancers of the external genitalia. HPV also causes cancer of the oral cavity and the
oropharynx. Of the many HPV genotypes, types 16, 18 and more than 10 other types are
causal for cervical cancer. The most common high-risk genotypes, 16 and 18, account for
about 70% of cervical cancer cases worldwide. There is, however, some regional variation,
mainly resulting from differences in prevalence of HPV type 18 (WHO, 2006a).
ENVIRONMENTAL POLLUTION of air, water and soil with carcinogenic chemicals

accounts for 1–4% of all cancers (IARC/WHO, 2003). Exposure to carcinogenic chemicals
in the environment can occur through drinking water or pollution of indoor and ambient
air. In Bangladesh, 5–10% of all cancer deaths in an arsenic-contaminated region were
attributable to arsenic exposure (Smith, Lingas & Rahman, 2000). Exposure to carcinogens
also occurs via the contamination of food by chemicals, such as aflatoxins or dioxins. Indoor
air pollution from coal fires doubles the risk of lung cancer, particularly among non-smoking
women (Smith, Mehta & Feuz, 2004). Worldwide, indoor air pollution from domestic coal fires
is responsible for approximately 1.5% of all lung cancer deaths. Coal use in households is
particularly widespread in Asia.
8
Risk factors
More than 40 agents, mixtures and exposure circumstances in the working environment are
carcinogenic to humans and are classified as OCCUPATIONAL CARCINOGENS (Siemiatycki et
al., 2004). That occupational carcinogens are causally related to cancer of the lung, bladder, larynx and
skin, leukaemia and nasopharyngeal cancer is well documented. Mesothelioma (cancer of the outer
lining of the lung or chest cavity) is to a large extent caused by work-related exposure to asbestos.
Occupational cancers are concentrated among specific groups of the working population,
for whom the risk of developing a particular form of cancer may be much higher than for
the general population. About 20–30% of the male and 5–20% of the female working-age
population (people aged 15–64 years) may have been exposed to lung carcinogens during
their working lives, accounting for about 10% of lung cancers worldwide. About 2% of
leukaemia cases worldwide are attributable to occupational exposures.
RADIATION is energy emitted in the form of waves or rays. Ionizing radiation removes
electrons from material (called ionization) when passing through cells and tissue, leading
to cell or tissue injury. Medical X-rays and radiation emitted from natural sources, such as
radon gas and radioactive materials, are examples of ionizing radiation.
Ionizing radiation can cause almost any type of cancer, but particularly leukaemia, lung,
thyroid and breast cancer. Exposure to natural radiation is largely a result of radon gas in
homes, which increases the risk of lung cancer (Darby et al., 2005).
Non-ionizing radiation comprises electromagnetic fields like those emitted by mobile phones or
power lines and ultraviolet radiation (mainly from the sun), the latter causing chromosomal damages.
Ultraviolet radiation is a recognized cause of skin cancer including malignant melanomas.
While REPRODUCTIVE FACTORS, such as mother’s age when she first gives birth, and number
of births, affect cancer risk, they are not considered in this module. Decisions on childbirth are
usually made in a complex context of societal, familial, and individual perspectives and are not
primarily driven by the desire to reduce cancer risk.
The longer women breastfeed the more they are protected against breast cancer (Collaborative Group
on Hormonal Factors in Breast Cancer, 2002). WHO is promoting breastfeeding by means of the global
strategy for infant and young child feeding (http://www.who.int/nutrition/publications/infantfeeding/
en/index.html <http://www.who.int/nutrition/publications/infantfeeding/en/index.html> ).
Combined hormonal contraception modifies slightly the risk of some cancers. However, recent
reviews have shown that for most healthy women the health benefit clearly exceed the health
risk. Some combined hormonal menopausal regimens have been shown to increase cancer
risk (http://www.who.int/reproductive- health/family_planning/cocs_hrt.html <http://www.
who.int/reproductive-health/family_planning/cocs_hrt.html>).
9
PREVENTION
PLANNING STEP 1
Where are we now?
The first step in cancer prevention planning is to perform a
systematic assessment of cancer risk factors at the country
level. The objective of the assessment is to obtain good
quality and comparable country-level data. These data are
needed to set priorities for evidence-based allocation of
scarce resources.
The WHO Global InfoBase Online http://infobase.who.int

is a data warehouse with a search engine. It provides both
country-reported data (where available), and internationally
comparable estimates for risk factors (tobacco use, body L
mass index, overweight, fruit and vegetable consumption, www
physical activity, alcohol use) for all chronic diseases
including cancer.
The WHO STEPwise approach to Surveillance

(STEPS) is a simple, standardized method for collecting,
analysing and disseminating data on the established risk L
factors for chronic diseases in WHO Member States www
http://www.who.int/chp/steps/riskfactor/en/index.html
Work is ongoing to create country specific risk factor

profiles and other information resources regarding cancer L
prevention and control. This information is available at
http://www.who.int/cancer/en
www
10
Planning step 1
HOW TO ASSESS RISK FACTORS

TOBACCO
Surveillance mechanisms are required to:
p understand tobacco use patterns;
p understand the effects of tobacco use in the country;
p monitor the impact of tobacco control policies.
Information is needed about the prevalence of tobacco use, as well as disability and deaths
related to tobacco use. This can be compiled from existing national health surveys or by
building tobacco surveillance systems, such as the WHO/United States Centers for Disease
Control and Prevention (CDC) Global Tobacco Surveillance System (see http://www.cdc.
gov/Tobacco/global/index.htm).
DIET
Data about overweight, obesity, and fruit and vegetable consumption are available from
the WHO Global InfoBase Online for many countries. If there are no such national data,
information on dietary factors can be obtained through surveys that assess the situation.
WHO has produced comprehensive guidance on standard assessment methods (WHO, 1995;
WHO, 2000).
PHYSICAL INACTIVITY
Physical activity levels can be measured by using standardized tools. WHO has promoted the
development of the Global Physical Activity Questionnaire (GPAQ) (Armstrong & Bull, 2006).
Although the level of physical inactivity is difficult to assess in populations, the GPAQ enables
estimates to be made within countries. It also allows for comparisons between countries.
The Global Physical Activity Questionnaire

(GPAQ) is available at
http://www.who.int/chp/steps/en/
L
www
11
PREVENTION
ALCOHOL
Alcohol consumption is usually assessed in terms of volume (per capita consumption) and
consumption patterns. In many countries, official alcohol consumption records are not
comprehensive, and therefore estimates of per capita consumption need to take account of
both recorded and unrecorded consumption (Babor et al., 2003). It is important to take into
consideration home brews and other locally-produced beverages.
Drinking patterns are an important way of assessing the extent of alcohol consumed by
individuals or a population. They are also useful in projecting the health and social problems
associated with alcohol in that population (Rehm et al., 2004).
Global data on levels of alcohol consumption can be

found in the WHO Global Alcohol Database (GAD)
http://www.who.int/nmh/databases/en/
The GAD provides a standardized reference source
of information for global epidemiological surveillance
of alcohol use, alcohol-related problems and alcohol
policies. The database brings together information
on the alcohol and health situation in individual
countries (country profiles) and, wherever possible, L
includes trends in alcohol use and related mortality
www
since 1961. Country-specific data on alcohol use
are also available through the WHO Global InfoBase
http://infobase.who.int
The WHO Regional Office for Europe also maintains
an alcohol database
http://data.euro.who.int/alcohol/
HEPATITIS B VIRUS
Information about the prevalence of HBV is usually available from in-country sources.
Links to WHO data sources on the hepatitis B virus include:

l Data about hepatitis
http://www.who.int/csr/disease/hepatitis/HepatitisB_whocdscsrlyo2002_2.pdf
l Immunization coverage globally
http://www.who.int/immunization_monitoring/data/GlobalImmunizationData.pdf
l Immunization coverage by country
http://www.who.int/whr/2005/annex/annexe7_en.pdf
L
www
12
Planning step 1
HUMAN PAPILLOMA VIRUS

Data about the prevalence of genital human papilloma virus (HPV) by HPV type and by age
group are available for some countries in Africa, Asia, Europe, Latin America and North America
(Franceschi et al., 2006). Web-based country specific information about HPV will soon be
available through the WHO/ICO Information Centre on HPV and Cervical Cancer, at the Catalan
Institute of Oncology (ICO), Barcelona, Spain, as a result of a collaborative project between
WHO and ICO.
ENVIRONMENTAL CARCINOGENS
The assessment of environmental carcinogens in a country should start with identifying
potential cancer-inducing agents, by reviewing imported, produced and marketed chemicals.
Direct exposure to the identified chemicals can then be estimated by examining patterns of
use by the population at the source of exposure (i.e. water, air, food). The exposure of women
to indoor air pollution should also be assessed. Indirect exposure assessments can be made
through measurements of sources of environmental pollution, including specific industries and
waste incineration, which release chemicals that pollute the environment (water, air, food).
Information about indoor air pollution exposure is available on

the WHO web site http://www.who.int/indoorair/en/
The International Agency for Research on Cancer (IARC)
maintains a list of carcinogens http://monographs.iarc.fr/
The WHO Global Environment Monitoring System – Food
Contamination Monitoring and Assessment Programme L
www
(GEMS/Food) provides information on levels of and trends in
food contaminants, their contribution to total human exposure
and their significance with regard to public health
http://www.who.int/foodsafety/chem/gems/en/
OCCUPATIONAL CARCINOGENS
Assessment of occupational carcinogens includes:
p determining the use of industrial and agricultural carcinogenic substances in the formal
and informal workplace;
p estimating the number of workers who come into contact with such substances and are
employed in occupations and industries with increased carcinogenic risk.
13
PREVENTION
RADIATION
Radiation exposure is of concern:
p in occupational environments (for example, for medical personnel and nuclear industry
workers);
p in home environments (for example, radon gas in homes);
p with regard to individual behaviour (for example, UV exposure during extensive outdoor
activities or use of sun beds).
Ionizing radiation among occupationally-exposed workers can be assessed through the

wearing of individual film badges. National dose registries that collect information on radiation
doses among workers monitored for ionizing radiation can supply useful information on
occupational radiation exposures, including dose trends over time (UNSCEAR, 2000). Results
of surveys of indoor radon levels are available for many countries, including several in Europe
(European Commission Joint Research Centre, 2005).
WHO’s UV index indicates the level of solar UV radiation

which varies with the geographical location (latitude
and elevation) and the time (of the day and year). L
The UV index is available at www
http://www.who.int/uv/intersunprogramme/activities/uv_index/
JOINT EFFECTS OF RISK FACTORS

Many risk factors act in combination with others. For example, tobacco exacerbates the
carcinogenic effects of alcohol use and exposure to asbestos or radiation.
It is important to consider how the cancer burden may change with simultaneous variations
of multiple risk factors in a population.
14
Planning step 1
USE RISK ASSESSMENT TO IDENTIFY

PRIORITIES FOR ACTION TO PREVENT CANCER
To set evidence-based priorities for cancer prevention, it is critical to know:
p how much of the observed cancer burden is attributable to known, modifiable risk
factors;
p how much of the future cancer burden could be avoided through reducing exposure to
these risk factors.
The attributable burden can be estimated if the past prevalence of population exposure to the
risk factor and the relative risk of association with a disease (i.e. a cancer type) are known.
The avoidable burden is the burden of disease averted as a result of a reduction in exposure
to a risk factor beyond its expected trends. The data inputs required are two exposure
scenarios:
p the future burden attributable to risk factor exposure if current trends, health policies,
interventions and technological advances remain the same;
p the reduction in burden that could be achieved if risk factor levels were reduced to a
lower population distribution.
Decision-making in cancer prevention needs to take into account the fact that risk factors have
joint effects in causing cancer and that single risk factors have multiple health consequences
beyond cancer, for instance cardiovascular disease and diabetes. The comparative risk
assessment project coordinated by WHO in 2000–2001 has produced estimates of the
attributable burden of various diseases (including cancer) worldwide and by WHO regions.
The estimates give the burden attributable to selected risk factors, taking into account both
the joint effects and multiple health outcomes (WHO, 2002; Ezzati et al., 2004).
Guidance on calculating the burden of disease attributable to specific risk factors

(for cancer and other diseases) is available for:
l Environmental factors at http://www.who.int/quantifying_ehimpacts/national/en/
l Occupational carcinogens at http://www.who.int/quantifying_ehimpacts/
publications/9241591471/en/index.html L
l HBV at http://aim.path.org/cocoon/aim/en/vaccines/hepb/assessBurden.pdf www
15
PREVENTION
PLANNING STEP 2
Where do we want to be?
This section gives an overview of what works in cancer
prevention. To prioritize actions, knowledge is needed
about:
p the extent of the problem (exposure to risk factors and proportion of cancer
burden attributable to the risk factors, see pages 11-15);
p the avoidable portion of the future cancer burden (see page 15);
p the effectiveness of interventions (see pages 17-25).
It is also important to consider:

p the social, cultural and political acceptability of interventions;
p the financial resources and political support likely to be available for the
planning and implementation of the interventions.
16
Planning step 2
WHAT WORKS IN PREVENTION?

Broadly speaking, there are two alternative approaches to reducing the risk of cancer:
p to focus interventions on the people most likely to benefit from them because they are
at highest risk;
p to try to reduce risks across the entire population, regardless of each individual’s risk or
potential benefit.
In the overall population, people at high risk for any

given condition, including cancer, are in the minority.
However, they do not form a distinct group, but are
Core provisions of the
rather part of a continuum across which risk increases. WHO Framework Convention
A large number of people exposed to a small risk may on Tobacco Control
generate many more cancer cases than a small number Demand reduction (Articles 6–14):
exposed to a high risk. For these reasons, population- • Price and tax measures should be applied to reduce
wide interventions have the greatest potential for tobacco demand.
• Non-price measures should be implemented to reduce
prevention (Rose, 1992). Effective interventions for tobacco demand:
individuals at high risk exist for certain risk factors – protection from tobacco smoke exposure,
– regulation of the contents of tobacco products,
(i.e. occupational exposure) and can be combined with
– regulation of tobacco product disclosures,
population-based interventions to achieve maximal – packaging and labelling of tobacco products,
risk reduction. – education, communication, training and public
awareness,
– banning tobacco advertising, promotion and
The following sections outline current knowledge sponsorship,
about the effectiveness of interventions in reducing – demanding reduction measures concerning tobacco
dependence and cessation.
exposure to the various cancer risk factors.
Supply reduction (Articles 15–17):
• Illicit trade in tobacco products should be curtailed.
REDUCING TOBACCO USE • Sales to and by minors should be prohibited.
A comprehensive mix of interventions is required to • Support for economically viable alternative activities
efficiently and effectively reduce the risk posed by should be provided.
tobacco products. This mix encompasses interventions Mechanisms for technical cooperation (Articles 22 and 26):
aimed at reducing tobacco use, protecting non- • Resources available for tobacco control activities should
smokers from tobacco smoke exposure and regulating be mobilized, especially for the benefit of low- and
middle-income countries, including countries with
tobacco products. economies in transition.
• Cooperation should be promoted in the scientific,
technical and legal fields in order to strengthen national
tobacco control, particularly in low- and middle-income
countries, including countries with economies in
transition.
Information on the WHO Framework Convention on

Tobacco Control is available at
http://www.who.int/tobacco/framework.
17
PREVENTION
There are many cost-effective interventions for tobacco control (World Bank, 1999; WHO,
2004) that can be used in different settings and that will significantly reduce tobacco
consumption. The most cost-effective are population-wide policies, including:
p tobacco price increases achieved through raising taxes;
p creating 100% smoke-free environments in all public spaces and workplaces;
p banning direct and indirect tobacco advertising;
p large, clear, explicit health warnings on tobacco packaging.
At the individual level, tobacco cessation is a key element of any tobacco control programme.
Working with individual tobacco users to change their behaviour is an important goal, but this
will only have a limited impact if environmental factors that promote and support tobacco
use are not also addressed.
All these interventions are included in the provisions of the WHO Framework Convention
on Tobacco Control, which is an international, legally-binding treaty. As of December 2006,
141 countries and the European Union had ratified the treaty, committing themselves to
implementing it nationally. Countries that have not yet ratified the treaty should be encouraged
to do so through advocacy aimed at national parliaments and other organizations.
PROMOTING A HEALTHY DIET

A healthy diet is characterized by:
p limiting energy intake from total fat and shifting fat consumption away from saturated
fats to unsaturated fats and towards the elimination of trans-fatty acids;
p increasing consumption of fruits and vegetables, and legumes, whole grains and nuts;
p limiting intake of free sugars;
p limiting salt (sodium) consumption from all sources and ensuring that salt is iodized.
Specific dietary recommendations for cancer prevention are (WHO, 2003a):

p limiting consumption of Chinese-style fermented salted fish, especially during
childhood;
p minimizing exposure to aflatoxins in food;
p avoiding consumption of food and drinks that are very hot in temperature.
18
Planning step 2
Effective ways to promote a healthy diet at population and individual levels include:
p financial incentives to buy fruit and vegetables;
p clear nutritional labels on food products;
p providing healthy meals in schools, workplaces and other institutions;
p access to personalized nutritional advice as part of health-care services.
Activities promoting a healthy diet are most likely to be effective if they use a multi-stakeholder
approach, are culturally appropriate and provide information about energy balance and the
important role of physical activity.
The WHO Global Strategy on Diet, Physical Activity and Health (WHA57.17) provides a
comprehensive set of policy recommendations:
p concerning the environment;
p aimed at individual behavioural changes;
p addressing the food and non-alcoholic beverage industries;
p encouraging environmental planning to promote increased physical activity.
More information on diet and physical activity is

available at L
http://www.who.int/dietphysicalactivity/en/ www
INCREASING REGULAR PHYSICAL ACTIVITY

To increase physical activity levels in a population, it is necessary to adopt an integrated
approach involving not only the health sector, but also the sport and recreation, education,
transport and urban planning sectors.
When planning cities and residential areas, national and provincial governments need to
ensure that facilities and services are available for physical activity. Transport policies should
encourage walking and cycling, and discourage the use of cars.
Changing the built environment can lead to increased levels of physical activity. Rates of
walking and cycling are increased in communities with high population densities, mixed
land use and well-constructed interconnected footpaths, relative to those in low density
neighbourhoods, typical of urban sprawl. Programmes promoting car-free days and
encouraging walking and cycling by closing city streets to traffic have shown good public
participation. Transit-type transport systems involving walking and a train or bus ride support
increased physical activity levels more so than transport systems that are heavily reliant on
motor cars.
19
PREVENTION
In some cultures, it may be necessary to have gender-sensitive policies and provide places
where women can exercise in a “sheltered” environment. In many cities, there may also be a
need to improve security (e.g. better lighting, properly maintained footpaths and cycle tracks)
so people can walk or cycle to work in safety.
Most interventions targeting individuals are effective in producing short-term changes in

physical activity levels and are likely to be effective in producing mid- to long-term changes.
Interventions promoting moderate intensity activity, particularly walking, which are not facility
dependent, are also associated with longer-term changes in behaviour. Brief advice from
a health professional, supported by written materials, is likely to be effective in producing
a modest, short-term effect on physical activity but referral to a community-based exercise
specialist can lead to longer-term (> 8 months) changes in physical activity.
WHO Member States have agreed to celebrate “Move for Health” Day annually to promote
physical activity. This campaign aims to increase regular physical activity among men and
women of all ages and conditions, in all domains (leisure, transport, work) and in all settings
(school, community, home, workplace).
For more information on Move for Health visit

http://www.who.int/moveforhealth/en/ L
www
REDUCING OVERWEIGHT AND OBESITY

WHO recommends that people maintain a healthy weight throughout their lives. The body
mass index (BMI) is a simple index of weight-for-height commonly used to define healthy
weight ranges in adult populations (for more information see box).
Strategies to reduce overweight and obesity must

combine interventions aimed at both a healthy
Body mass index diet and physical activity (see above). The causes
Body mass index (BMI) is defined as weight in kilograms of overweight and obesity are multifactorial,
divided by the square of the height in metres (kg/m2). It
provides the most useful population-level measure of so the strategies need to be comprehensive
overweight and obesity as it is the same for both sexes and for and multisectoral in their approach, and to be
all ages of adults. However, it should be considered as a rough implemented in a variety of settings (community,
guide because it may not correspond to the same degree of
fatness in different individuals. workplace, schools, and health-care settings) (WHO,
2005a). In some countries, it may also be necessary
WHO defines “overweight” as a BMI equal to or more than 25,
and “obesity” as a BMI equal to or more than 30. These cut-off
to campaign to change cultural perceptions that
points provide a benchmark for individual assessment, but obesity is a sign of health, affluence and beauty.
there is evidence that risk of chronic disease in populations
increases progressively from a BMI of 21.
20
Planning step 2
No country has yet been able to slow down or stop the epidemic of overweight and obesity.
Evidence to date supports preventive interventions encouraging physical activity and a healthy
diet while restricting sedentary activities and offering behavioural support. These interventions
should involve the whole family, schools and the wider community (Doak, 2002).
Preventing obesity in children and young people is an important priority. Evidence exists
that school-based interventions to promote physical activity and improve diet are effective
in controlling weight gain among schoolchildren (Doak et al., 2006).
REDUCING ALCOHOL CONSUMPTION

Several effective polices and strategies to reduce alcohol consumption have been identified.
Some of the most effective are population-level interventions, including:
p pricing and taxation;
p minimum age for legal purchase of alcohol;
p restrictions on hours or days of sale;
p drink-driving laws.
Effective individual approaches include screening and brief interventions for people using
alcohol at hazardous or harmful levels.
The acceptability and effectiveness of these interventions will depend on:

p attitudes of politicians and policy-makers towards alcohol and alcohol-related
problems;
p dependence of government on the alcohol trade for tax income;
p prevalence of unrecorded production;
p patterns of alcohol use in different segments of the population;
p perceptions about potential benefits of alcohol in the population.
Based on these considerations, it is recommended that countries use a combination

of population-based and individual approaches to reduce the overall volume of alcohol
consumption and its negative health and social consequences.
In 2005, the World Health Assembly, in resolution WHA58.26 on “Public-health problems

caused by harmful use of alcohol” urged countries to develop, implement and evaluate effective
strategies to reduce the health and social problems associated with alcohol.
21
PREVENTION
REDUCING THE PREVALENCE OF HEPATITIS B VIRUS

INFECTION
The most cost-effective strategy for preventing primary liver cancer is universal vaccination
with the hepatitis B vaccine. Vaccination strategies are based on the epidemiology of hepatitis
B virus (HBV) infections. The development of chronic HBV infection is inversely related to age
of infection. Approximately 90% of people infected perinatally develop chronic HBV infection,
as compared with 30% infected in early childhood and 6% infected after 5 years of age.
WHO recommends universal infant immunization by incorporating hepatitis B vaccination in

national infant immunization programmes, using one of three recommended schedules. So
far, more than 150 countries have incorporated the vaccine into their national immunization
programmes and several have plans to introduce it in the near future. In countries where
a high proportion of chronic HBV infection is acquired perinatally, a schedule providing the
first hepatitis B vaccine dose as soon as possible after birth (<24 hours) should be adopted.
Consideration should be given to catch-up vaccination of young children and to vaccination
of adolescents and high-risk adults.
Important non-vaccination strategies include implementation of safe injection and infection

control practices in all health-care services to reduce both HBV and hepatitis C virus
transmission. Various behaviour change strategies targeting unsafe injection practices and
high-risk sexual practices should also be implemented.
REDUCING THE PREVALENCE OF HUMAN PAPILLOMA

VIRUS INFECTION
Condom use offers partial protection against human papilloma virus (HPV) infection. Consistent
and correct condom use has been shown to reduce the risk of cervical precancerous lesions
and cervical cancer.
Vaccines against HPV infections represent another tool to reduce the incidence of cervical
cancer. HPV vaccines have shown excellent protection against new and persistent HPV
infections and against moderate and severe precancerous cervical lesions attributable to the
HPV genotypes (HPV 16 and 18) that cause about 70% of all cervical cancers.
By early 2007, one HPV vaccine was licensed in more than 70 countries and a second vaccine
was submitted for review by vaccine regulatory authorities in the United States and Europe.
Many countries may choose young pre-adolescent girls as the primary target group for
vaccination, but decisions of this nature may vary according to local epidemiology and
sociocultural settings. The upper age range to include in the programme would depend on
the local age-specific infection rates (WHO, 2006; WHO, 2007).
22
Planning step 2
REDUCING EXPOSURE TO ENVIRONMENTAL

CARCINOGENS
Cancer caused by chemicals in the environment can be prevented by removing exposure to
them. For example, cancer caused by arsenic in drinking water in China (Province of Taiwan)
is decreasing after the introduction of measures to reduce arsenic concentrations in water
supplies (Yang et al., 2005).
The following strategies for reducing exposure to carcinogens are known to be effective:
p establishing a legislative framework for identifying chemically-induced cancer and
eliminating or reducing exposure to carcinogenic chemicals, including the phasing out of
replaceable processes or chemicals, decreasing concentration of carcinogenic impurities
in products, and regulating drinking water quality;
p disseminating information and raising awareness (by governmental agencies responsible

for chemicals and industries, industrial organizations, labour unions and consumer
organizations) in forms appropriate for the specific audience;
p increasing access to existing sources of information, such as the International Chemical

Safety Card (http://www.who.int/ipcs/en/).
The following international treaties and agreements aim

to protect the human and workplace environment from
exposure to carcinogens:
l The Basel Convention http://www.basel.int/about.html
l The Rotterdam Convention http://www.pic.int/ L
l The Strategic Approach to International Chemicals
www
Management http://www.chem.unep.ch/saicm
l ILO Occupational Cancer Convention No 139
http://www.ilo.org/ilolex/english/convdisp2.htm
In countries where aflatoxins contaminate food (mainly via groundnuts and maize), agricultural
interventions are required to modify harvesting and storage methods (Turner et al., 2005).
REDUCING EXPOSURE TO OCCUPATIONAL

CARCINOGENS
Preventing occupational cancer relies heavily on legislation, regulatory control of the use
of known carcinogens in the workplace, systematic assessment of the carcinogenic risk of
workplaces and work processes, substitution of carcinogens with less dangerous chemicals,
and technical measures to reduce human exposure.
23
PREVENTION
The effectiveness of preventive measures for occupational cancer follows a well-established

hierarchy:
p Reducing use of carcinogenic substances in the workplace by replacing them with less
dangerous substances is the most efficient measure. If replacement is not possible,
measures to avoid or reduce exposure of workers to carcinogenic hazards can be taken,
usually through capsulation and closed processes in which carcinogens are not released
into the working environment.
p If exposure to carcinogens cannot be eliminated, it is necessary to control the amount

of carcinogens in the working environment, based on threshold limit values established
by the competent national authority.
p Finally, when it is not possible to ensure that exposure is within the acceptable limits,
workers must be provided with personal protective equipment for carrying out work
associated with increased risk.
p In some cases, it is necessary to organize health surveillance of workers aimed

at detecting occupationally-induced cancers at an early stage. However, for many
occupationally-induced cancers, especially lung cancer, there is no evidence that such
interventions are effective.
REDUCING EXPOSURE TO RADIATION

Radiation is an inescapable fact of everyday life and is used for many purposes. Nevertheless,
exposure to ionizing and non-ionizing radiation can be reduced by applying appropriate
protection measures (ICRP, 1991; Matthes, Bernhardt & McKinlay, 1999).
Ionizing radiation exposures in particular should always be kept as low as reasonably

achievable. Dose limits should be respected. These are:
p for the public, 1 mSv/year;
p for occupationally exposed persons, 20 mSv/year.
A large part of the population exposure to ionizing radiation comes from medical radiation.
Ensuring the proper justification for all exposures, as well as high technical standards of
medical radiation equipment, are important steps in controlling medical radiation.
Various interventions to decrease indoor radon levels are available (Groves-Kirkby et al.,
2006). Approaches aimed at lowering exposures to levels as low as reasonably achievable
have been successful in reducing individual and average doses in monitored working
populations (UNSCEAR, 2000).
The Sievert (Sv) is a unit of radiation dose that includes information on biological damage caused by radiation.
24
Planning step 2
Cancer prevention is possible immediately after radiation accidents by swift action to limit
or prevent radiation exposure. Prophylactic iodine tablets can protect against thyroid cancer
induced by radioactive iodine. Other emergency preventive measures may include nutritional
restrictions and relocation.
Implementing international guidelines and regulations is best achieved through an independent

national regulatory authority working within a legal framework for radiation protection (ICRP,
1991; IAEA, 1996).
Skin cancer risks from UV radiation can be prevented through sunlight protection measures,
such as education programmes focused on vulnerable populations (e.g. children, fair-
skinned individuals) which aim to raise awareness about unsafe levels of sunlight exposure
and encourage changes in behavioural patterns (WHO, 2003b). WHO recommends that UV
protection messages for the public include:
p limiting exposure to the midday sun;
p importance of seeking shade;
p using protective clothing and sunscreen;
p using the UV index to estimate UV radiation levels and increase awareness of hazards
especially to children, who are more vulnerable than adults to UV radiation.
WHO has established the International EMF

project aimed at evaluating the health impact
of electromagnetic fields and providing
recommendations to Member States on protection
L
from non-ionizing radiation
www
http://www.who.int/emf/
25
PREVENTION
PLANNING STEP 3
This section gives practical advice on implementing
strategies in cancer prevention following a stepwise
approach. The designation of interventions as “core”,
“expanded” or “desirable” by risk factor will depend on
the feasibility and likely impact of the chosen interventions
in local conditions. Decision-making should also take into
account potential constraints and barriers.
Key guiding principles for action are as follows:
p National governments should provide the unifying framework so actions at all levels and
by all stakeholders are mutually supportive.
p Multisectoral action is necessary at all stages because many cancer risk factors lie
outside the health sector’s direct influence.
p Interventions should be integrated as far as possible within existing national health
policies, health sector strategies and intersectoral programmes. They should be integral
components of both the national cancer control programme and the chronic disease
control strategy.
Ethics and cancer prevention

In deciding how to develop and implement public health strategies to prevent cancer,
four sets of ethical issues deserve particular attention:
p Decisions about which strategies to p In making choices among

pursue and the most effective way to interventions, the aim should be to
pursue them should be evidence-based. ensure a fair distribution of benefits
Choices that waste resources are in the target population.
26 ethically unacceptable.
Planning step 3
p Governments and nongovernmental organizations, like health professional associations

and national cancer societies, should be encouraged to contribute to the implementation
process by integrating risk factor control in their health sector strategies.
p Monitoring implementation and outcomes of prevention interventions must be an integral
part of the implementation process.
PLANNING REQUIRES:
p appointment of a focal point;
p selection of:
• core risk factors;
• core interventions for each risk factor.
APPOINT A FOCAL POINT

A national focal point should be appointed within the ministry of health mainly to coordinate
the government’s prevention activities. Its tasks may include:
p mobilizing other ministries and agencies whose work touches on cancer prevention
(e.g. finance and treasury, customs and excise, trade and commerce, consumer affairs,
agriculture, international trade and foreign affairs, law and justice, labour, transport and
public services, education, defence, culture and sports, environment, religion);
p building alliances with civil societies;
p enhancing public information and advocacy;
p training a core group of advocates and opinion leaders;
p establishing a mechanism to coordinate the implementation of a national plan.
Initial key steps for the focal point would be:

p to build a national plan of action for prevention based on a situation analysis;
p to establish the infrastructure and capacity to implement the action plan.
p All relevant stakeholders should be p Some cancer prevention

involved in the decision-making process strategies implicitly place
(taking particular care to include women, collective interests ahead of
minorities or other particularly vulnerable individual ones. Individual
groups). The general public should be freedom of choice should,
given access to relevant information however, be protected so it
about the decision-making process and does not compromise public
any conflicts of interest among decision- health strategy goals to
makers should be clarified. prevent cancer.
27
PREVENTION
SELECT CORE RISK FACTORS AND CORE

INTERVENTIONS
Ideally, as many interventions as possible should be implemented to reduce cancer risks in
a population. In practice, because of resource constraints, it will be necessary to select the
risk factors of greatest significance for the country (core risk factors) and core interventions
to address those risks.
CORE RISK FACTORS

WHO’s recommendations include:
p All countries should focus on tobacco control. If they have not already done so, they
should ratify the WHO Framework Convention on Tobacco Control and implement the
strategies that are part of the Convention.
p All countries should implement the WHO Global Strategy on Diet, Physical Activity and
Health.
p All countries should add hepatitis B vaccine to their national immunization
programmes.
p All countries should have programmes to control and eliminate the most widespread
occupational and environmental carcinogens (e.g. asbestos).
Additional risk factors to be included in the cancer prevention programme will depend on
the national burden and priorities.
CORE INTERVENTIONS
A comprehensive approach to cancer prevention requires a range of interventions – from
individual to population level – to be implemented in a stepwise manner:
p core,
p expanded,
p desirable.
Activities that are immediately feasible and likely to have the greatest impact for the
investment should be selected for implementation first. This is the heart of the stepwise
approach. The next step involves expanding the set of interventions. Ultimately, the goal is
to add all other desirable interventions.
The recommendations below are not prescriptive because each country must consider a
range of factors when deciding on the package of interventions that constitute the first
(core) implementation step, including the capacity for implementation, the acceptability of
the intervention and the level of political support. Selecting a smaller number of activities
and doing them well will likely have more effect than tackling a large number and doing
them haphazardly.
Recommended core interventions for each risk factor are summarized in Table 1.
28
Planning step 3
Table 1. Core interventions

Tobacco
• Raise excise (specific) tobacco taxes to keep up with or outpace inflation and income increases
to at least prevent tobacco products from becoming more affordable, and at best make them
less affordable.
• Tax all tobacco products to maintain a comparable price to prevent consumers switching from
highly taxed or high priced products to less taxed and lower priced ones.
• Require by law and enforce 100% smoke-free environments in all indoor workplaces and
public places.
• Ban all advertising, promotion and sponsorship of tobacco products, brands and related trade,
including cross-border advertising, promotion and sponsorship.
• Put health warnings on all tobacco packaging, and ensure that product descriptions, packaging
and labelling are in accordance with the provisions of the WHO Framework Convention on
Tobacco Control.
• Establish a national pilot cessation programme in health-care facilities in accordance with
available resources.
• Build media awareness of both the addictive nature of tobacco use and treatment options.
• Work with appropriate media, in accordance with available resources, to build awareness
among key groups, such as health professionals and policy-makers, on the health impact of
smoking and exposure to tobacco smoke, and on the relevant tobacco control policies.
Unhealthy diet, physical inactivity, overweight and obesity
• Develop and implement national dietary guidelines and nutrition policies.
• Promote educational and information campaigns about reducing salt, sugar and fat
consumption and eliminating cooking and preservation methods known to increase cancer
risk, for example aflatoxins.
• Develop and implement national guidelines on physical activity.
• Implement community-wide campaigns to promote the benefits of physical activity.

• Promote physical activity in workplaces.
• Introduce a national chronic disease prevention policy and action plans with specific reference
to prevention and control of overweight and obesity.
• Promote public awareness campaigns about the links between overweight, obesity and cancer,
recognizing that an unhealthy diet and physical inactivity are risk factors.
Alcohol
• Develop and implement an evidence-based national policy aimed at reducing or stabilizing the
overall level of alcohol consumption, and link interventions to reduce alcohol problems with
activities in other relevant sectors.
• Raise public awareness, especially among young people, about alcohol-related health risks,
including cancer, using gender-specific messages.
• Promote participation of nongovernmental organizations and relevant stakeholders in reducing
alcohol problems.
29
PREVENTION
Hepatitis B virus (HBV)

• Implement universal infant immunization using one of the recommended immunization
schedules, based on epidemiological needs and programmatic considerations.
Environmental exposure to carcinogens
• Stop using all forms of asbestos.
• Provide safe drinking water.
• Reduce the use of biomass and coal for heating and cooking at home, and promote use of
clean burning and efficient stoves.
• Implement food safety systems (i.e. legislation and monitoring) focusing on key contaminants.
Occupational exposure to carcinogens

• Develop regulatory standards and enforce control of the use of known carcinogens in the
workplace.
• Avoid introducing known carcinogens into the workplace.
• Include occupational cancer in the national list of occupational diseases.

• Identify workers, workplaces and worksites with exposure to carcinogens.
Radiation
• Provide information about sources and effects of all types of radiation.
• Establish national radiation protection standards (using internationally available guidelines).
• Ensure regular safety training of radiation workers.
• Establish technical guidelines for radiation sources, medical and industrial equipment.
• Promote UV risk awareness and UV protection actions (including for industrial applications).
CONTROL TOBACCO USE

No tobacco control programme can be effectively implemented without an adequately funded
and appropriate infrastructure. Even in small countries at least one full-time employee (more
for larger countries) should conduct planning, programming and coordinating activities to
design and implement a national action plan. The various elements to be considered for
inclusion in the national plan are outlined in the WHO Framework Convention on Tobacco
Control. A guide to prioritizing actions and policies is provided in Table 2.
If the country has not ratified the WHO Framework Convention on Tobacco Control, every
effort should be made to incorporate strategies for its ratification in the action plan. WHO
strongly urges its Member States not to engage with the tobacco industry when designing,
implementing and evaluating tobacco control action plans.
30
Planning step 3
Whatever the situation and characteristics of a

country, a basic tobacco control programme should
concentrate on implementing at least the core BRAZIL
measures set out in Table 2. These include measures
related to fiscal policy; smoke-free policies; tobacco
Prevention in action:
advertising, promotion and sponsorship; labelling comprehensive policies of
and packaging of tobacco products; treatment of the national tobacco control
tobacco dependence; and public education on the programme
addictive nature of tobacco and on treatment options.
• An effective network of national, state and municipal
Treatment of tobacco dependence can encompass a health offices in Brazil has ensured execution of the
variety of interventions from opportunistic counselling comprehensive national tobacco control programme. The
to prescription of anti-smoking medications. Once Ministry of Health shares programme management with
all 26 states, the federal district and more than
reasonable success is attained, tobacco control 3 500 municipalities.
should concentrate on adding other “expanded” • A comprehensive ban on all tobacco advertising and
and “desirable” measures in these policy areas and promotion has been implemented, allowing advertising
only at points of sale.
on expanding activities to other areas, including • Cigarette packages carry strong visual health warnings
regulating contents and sales of tobacco products, and hotline numbers for smokers to seek cessation
support.
liability and litigation (see Box for an example).
• Specialized smoking-cessation centres have been
established. Training is provided to health-care providers,
A set of interventions to reduce the prevalence of who deliver brief smoking-cessation interventions
in routine work, as well as behavioural aids and
tobacco use is listed in Table 2. pharmacotherapy.
• A specialized agency Agência Nacional de Vigilância
Sanitária (ANVISA) has been established to regulate,
control and inspect tobacco products.
Source: http://www.anvisa.gov.br/eng/tobacco/imdex.htm,
accessed 1 March 2007.
Information on tobacco cessation interventions are available at

http://www.who.int/tobacco/research/cessation/en/index.html
http://www.treatobacco.net/home/home.cfm
To monitor programme implementation, see the following resources:

WHO provides comprehensive tools to monitor tobacco
control interventions and policies at
http://www.who.int/tobacco/resources/publications/tobaccocontrol_handbook/en/
WHO annually monitors the implementation of tobacco control
policies. The results will be published in the WHO Global L
Tobacco Control Report at www
http://www.who.int/tobacco/en/
31
PREVENTION
Table 2. Stepwise approach to tobacco control

Policy area Core Expanded Desirable
Fiscal policy • Raise excise (specific) • Earmark or designate revenue • Prohibit or restrict, as
(price/taxes) tobacco taxes to keep up from tobacco taxes for appropriate, sales to or
with or outpace inflation tobacco control policies and import by international
and income increases to programmes travellers of tax-free
at least prevent tobacco and duty-free tobacco
products from becoming products
more affordable, and at
best make them less
affordable
• Tax all tobacco products

to maintain a comparable
price to prevent
consumers switching
from highly taxed or high
priced products to less
taxed and lower priced
ones
Smoke-free • Require by law and • Implement educational
environments enforce 100% smoke-free strategies to reduce second-
environments in all indoor hand smoke exposure in the
workplaces and public home
places
Tobacco • Ban all advertising, • Prohibit display of tobacco • Ban youth campaigns
advertising, promotion and products at points of sale to prevent tobacco use
promotion and sponsorship of tobacco if directed, sponsored
sponsorship products, brands and or encouraged by the
related trade, including tobacco industry
cross-border advertising,
promotion and
sponsorship
Labelling and • Put health warnings on • Prohibit packages carrying • Require plain packaging
packaging all tobacco packaging, information on amount or with warnings and toll-
of tobacco and ensure product concentration of constituents free telephone number to
products descriptions, packaging and emissions of tobacco help smokers quit
and labelling are in products, as measured by the
accordance with the ISO or similar methods
provisions of the WHO
Framework Convention • Prohibit brand family
on Tobacco Control extensions, for example,
through colour schemes, or
other identifying names or
features, in packages within
the same brand
• Ban any product information

provided inside or with the
tobacco product package,
except government-approved
complementary information or
warnings relevant for tobacco
control
32
Planning step 3
Policy area Core Expanded Desirable

Treatment of • Establish a national pilot • Integrate tobacco dependence • Implement community
tobacco cessation programme in treatment into other disease and national cessation
dependence health-care facilities in and health promotion programmes
accordance with available programmes
resources • Negotiate low prices for
• Train primary health-care nicotine replacement
• Build media awareness providers to deliver effective therapy and other
both of the addictive treatment in various settings pharmacological aids
nature of tobacco use,
and of treatment options • Promote government • Encourage health-care
legislation and incentive purchasers to contribute
programmes for employers to paying for cessation
to implement workplace treatment
cessation programmes
• Develop accessible helpline

or quit-support services
Public • Work with appropriate • Use paid media or media
education media, in accordance with advocacy to build public
through media available resources, to awareness of the health
build awareness among impact of smoking and
key groups, such as exposure to tobacco smoke,
health professionals and and of relevant tobacco
policy-makers, on the control policies
health impact of smoking
and exposure to tobacco
smoke, and on the
relevant tobacco control
policies
33
PREVENTION
PROMOTE A HEALTHY DIET AND PHYSICAL

ACTIVITY AND THE REDUCTION OF
OVERWEIGHT AND OBESITY
Countries should ensure that they have a national food and nutrition action plan and
food-based dietary guidelines.
The FAO/WHO Kobe Framework for Promoting Fruit and Vegetable

Consumption should be approved at country level
http://www.who.int/dietphysicalactivity/fruit/en/ ; http://www.who.
int/dietphysicalactivity/publications/fruit_vegetables_report.pdf
A WHO report gives guidance on diet, nutrition and the prevention of L
chronic diseases www
http://www.who.int/dietphysicalactivity/publications/trs916/
download/en/index.html
HEALTHY DIET
Prevention in action: In low- and middle-income countries, the consumption
of traditional micronutrient-rich food items and food
partnerships for consumption sources should be encouraged to avoid replacement
of five portions of fruit and with salty foods and beverages, or foods rich in sugar
vegetables a day and fats.
Programmes promoting the consumption of five or more
portions of fruit and vegetables per day have emerged in many In implementing dietary interventions, partnerships
countries with support from ministries of health and ministries between the public and private sectors (especially
of agriculture. Activities include providing information through
food and non-alcoholic beverage industries) are
electronic and other media, point-of-sales promotions,
education about fruit and vegetables, providing fruit to crucial in ensuring that affordable and healthy food
schoolchildren, and broad social marketing campaigns. choices are available. Partnerships need to include
Source: Pomerleau J et al. (2005). Effectiveness of interventions and parents, community groups, nongovernmental
programmes promoting fruit and vegetable intake. Background paper for organizations, industry and the media.
the WHO/FAO workshop on fruit and vegetable promotion (http://www.
who.int/dietphysicalactivity/publications/f&v_promotion_effectiveness.
pdf, accessed 1 March 2007). A set of interventions to promote the consumption of
a healthy diet is listed in Table 3.
34
Planning step 3
Table 3. Stepwise approach to promote a healthy diet, physical

activity and the reduction of overweight and obesity
Core Expanded Desirable
• Develop and implement national • Ensure that all health claims • Introduce regulatory controls on
dietary guidelines and nutrition on food labelling have a sound marketing of foods and non-
policies scientific basis alcoholic beverages to children
• Promote education and • Provide economic incentives • Support further research on

information campaigns about to increase the availability dietary habits and cancers
reducing salt, sugar and fat and affordability of fruit and
consumption and eliminating vegetables
cooking and preservation
methods known to increase • Train health-care professionals to
cancer risk give evidence-based advice on a
healthy diet
• Promote a healthy diet in schools,

workplaces and hospitals
• Develop and implement national • Train health professionals to • Create fiscal incentives for sport
guidelines on physical activity give evidence-based advice on and recreational centres and
physical activity equipment
• Implement community-wide
campaigns to promote the • Develop sport infrastructures and • Develop national transport policy
benefits of physical activity improve access to existing sports options that encourage forms of
facilities active transport
• Promote physical activity in
workplaces • Ensure parks and other places
are available for recreational
physical activity
• Introduce a national chronic • Design, implement and evaluate
disease prevention policy and community and school-based
action plans with specific programmes for overweight and
reference to prevention and obesity prevention
control of overweight and obesity
• Train all health-care professionals
• Promote public awareness to provide counselling on healthy
campaigns about the links diet, increasing physical activity
between overweight, obesity and options for overweight and
and cancer, recognizing that obesity treatment in the health-
an unhealthy diet and physical care system
inactivity are risk factors
• Ensure that marketing of food
and non-alcoholic beverages
does not exploit the inexperience
and credulity of children
35
PREVENTION
PHYSICAL ACTIVITY
The promotion of physical activity should focus on encouraging appropriate transport options,
traditional sports, recreational activities and cultural events, as well as activities at home.
There are many opportunities for people to be physically active at work (either at their place
of employment or at home), in transit and during leisure time. Policies and initiatives must
create environments that help people be more physically active. At least 30 minutes of
moderate intensity activity each day is recommended to reduce the risk of heart disease,
stroke, type II diabetes, and colon and breast cancer.
A set of interventions to promote physical activity is listed in Table 3.
The WHO framework to monitor and evaluate implementation of the

Global Strategy on Diet, Physical Activity and Health is available at
http://www.who.int/dietphysicalactivity/Indicators%20paper- L
%20English%20Version%20-May%202006%20%20.pdf www
REDUCE HARMFUL ALCOHOL USE

There are several well-tested strategies to reduce harmful alcohol use. These strategies
can be applied to a wide variety of settings. A set of interventions to reduce alcohol use is
listed in Table 4.
Useful platforms for developing alcohol control

measures include:
l WHO guidelines for monitoring alcohol-related
harm and an overview of policy options
http://www.who.int/substance_abuse/en/
l The Framework for Alcohol Policy in the WHO
L
European Region
www
http://www.euro.who.int/document/e883.pdf
l The Australian national alcohol strategy
http://www.alcohol.gov.au/new_strategy.htm
Monitoring the implementation of alcohol policy recommendations is difficult because many

different government entities must introduce or enforce these measures. Existing monitoring
systems need to be strengthened (or new systems created where they are lacking) so that
36
Planning step 3
the effectiveness of policy recommendations at national, regional and global levels can be
properly measured and assessed.
Various efforts have been made to monitor the implementation of alcohol policy
recommendations, for instance:
l WHO Global Status Report on Alcohol Policy

http://www.who.int/substance_abuse/publications/alcohol/en/
l WHO European Alcohol Information System
http://data.euro.who.int/alcohol/ L
l Alcohol Policy Information System in the United States www
http://www.alcoholpolicy.niaaa.nih.gov/
Table 4. Stepwise approach to reduce alcohol consumption

• Develop and implement an • Revise existing legislation in • Provide screening for people
evidence-based national other sectors to address the need using alcohol at hazardous or
policy aimed at reducing or for control of alcohol-related harmful levels and intervention
stabilizing the overall level of problems services in health and other
alcohol consumption, and link sectors (e.g. the workplace,
interventions to reduce alcohol • Promote screening for people schools)
problems with activities in other using alcohol at hazardous
relevant sectors or harmful levels and brief • Make treatment and rehabilitation
interventions in primary care services affordable
• Raise public awareness, settings
especially among young people, • Make young people aware of
about alcohol-related health risks, • Ensure that people with alcohol the risks associated with alcohol
including cancer, using gender- use disorders have access to by ensuring that education on
specific messages treatment and rehabilitation alcohol use is part of broad health
services education in schools
• Promote participation of
nongovernmental organizations • Target high-risk groups and • Provide a framework for research
and relevant stakeholders in behaviours that are likely to and information gathering
reducing alcohol problems lead to increased harm when
combined with alcohol • Develop and maintain a
national information system to
• Encourage formation and provide regular data on alcohol
maintenance of groups of consumption and related
recovering individuals with problems
alcohol use disorders
• Promote training for health-care

providers and encourage their
active participation in identifying
and treating people with alcohol
use disorders
37
PREVENTION
IMMUNIZE AGAINST HEPATITIS B VIRUS

Immunization activities against the hepatitis B virus (HBV) can easily be integrated into
existing health services. Safe injection and infection control practices should be part of all
clinical service delivery.
The use of hepatitis B vaccines is described in the WHO

position statement which can be found at http://www.who.
int/immunization/wer7928HepB_July04_position_paper.pdf
L
Further references are available at www
http://www.who.int/immunization/HepB_refs_2_Feb_06.pdf
A set of interventions to reduce HBV infection through vaccination is listed in Table 5.
Table 5. Stepwise approach to implement hepatitis B vaccination

strategies
• Implement universal • Provide dose within 24 hours of • Provide additional testing of all
infant immunization using birth as part of routine immunization pregnant mothers for hepatitis B
one of the recommended (in countries where programmatic surface antigen (HBsAg) and offer
immunization schedules, considerations have led to adoption hepatitis B immune globulin (HBIG)
based on epidemiological of schedules without the birth dose) and hepatitis B vaccination at birth
needs and programmatic for infants of all mothers who are
considerations • In countries with low or medium positive for HBsAg
endemicity, provide catch-up
vaccinations for older age groups, • Implement routine adult vaccination
including adolescents and young in high-risk settings such as prisons,
adults sexually transmitted disease clinics,
drug treatment centres and as part of
needle exchange programmes
• Provide post-vaccination testing of

the following high-risk groups to
confirm immune status:
people at risk of occupational
exposure
infants born to HBsAg positive
mothers
immunocompromised people
sexual partners of HBsAg positive
persons
• Refer for appropriate follow-up
people found not to have protective
levels of anti-HBsAg (≥ 10 mIU/ml)
38
Planning step 3
PREPARE TO IMMUNIZE AGAINST HUMAN

PAPILLOMA VIRUS
WHO with partner agencies has developed guidance on preparing to introduce the HPV vaccine
and assist countries to decide whether to add the vaccine to the national immunization
programme (WHO, 2006). The HPV vaccination will not replace screening and early treatment
of cervical cancer.
New delivery strategies must be developed because current WHO routine vaccine programmes
mainly target infants aged less than one year (WHO, 2006). Planning and sustainable financing
of HPV vaccine programmes need to be considered within the context of comprehensive
cervical cancer prevention and control, including screening.
The HPV vaccines are not yet widely available. Where they have been licensed, their current
private sector cost is more than US$ 100 per dose (three doses are required to achieve full
protection). Manufacturers have declared their willingness to tier prices for countries of
different economic settings. Negotiations for tiered pricing and funding sources are needed
to make the vaccine affordable in countries of greatest need.
REDUCE EXPOSURE TO ENVIRONMENTAL

CARCINOGENS
Preventing chemically-induced cancer at
country level requires the following: Prevention in action: reducing indoor
p The infrastructure to assess air pollution
environmental contamination with
carcinogens needs to be provided. Several interventions are available to curb indoor air pollution and reduce
the associated health burden. The largest reductions in indoor air pollution
are achieved by switching from solid fuels to cleaner and more efficient fuels
p Priorities need to be set so that and energy technologies, such as liquefied petroleum gas (LPG), biogas and
measures are taken in a systematic ethanol or other modern biofuels. In poor rural communities, where access
to alternative fuels is limited and solid fuels remains the most practical
fashion and the greatest risks combustibles, pollution levels can be lowered significantly by using improved
are dealt with first. This requires stoves with a chimney. These stoves, provided they are adequately designed,
installed and maintained, are effective in reducing smoke because of better
assessment and monitoring of the combustion, lower emission levels, venting smoke through a flue and potentially
levels of exposure to carcinogenic also shorter cooking times. Evidence shows that women using this kind of
chemicals from the environment (i.e. stove are at lower risk for lung cancer than women using traditional stoves.
The past few decades have witnessed diverse programmes to promote cleaner
from ambient and indoor air, drinking household energy, ranging from small-scale community-led initiatives to
water, food). ambitious national programmes, the largest of which has been the installation
of some 200 million improved stoves in rural China (see Box on page 40).
p Exposure to carcinogenic chemicals Source: WHO (2006). Fuel for life: household energy and health. Geneva,
needs to be prevented or reduced, for World Health Organization.
example by:
39
PREVENTION
• phasing out replaceable processes or chemicals, including removing all forms of asbestos
and replacing chlorine-bleaching technology in paper and pulp-production (to avoid dioxin
formation and water contamination);
• decreasing the concentration of carcinogenic impurities in products such as benzene in
petrol and formaldehyde in particle-board;
• changing processes, for example the destruction of wastes, in such a way so as to prevent
the generation of dioxins and furans.
WHO’s Food Safety Department provides scientific

advice to Member States, other organizations and
the public on all matters related to the safety of food
L
http://www.who.int/foodsafety/about/en/
www
Programme monitoring requires assessment of exposure levels and number of people

exposed. Therefore, it will be necessary to use exposure levels to carcinogens and the
number of people exposed as indicators of the programme’s impact, at least in the short or
medium term.
A set of interventions to reduce exposure to environmental carcinogens is listed in Table 6.
CHINA
Prevention in action:
The Chinese Improved Stoves Programme
The Chinese National Improved Stoves Programme is one of the big household energy success stories. In the 1980s
and 1990s, the Chinese government implemented the programme in a decentralized fashion, reducing bureaucratic
hurdles and speeding up financial payments. A commercialization strategy helped to set up rural energy
enterprises; national-level stove challenges generated healthy competition. On the one hand, the central production
of critical stove components, such as parts of the combustion chamber, enforced quality control. On the other hand,
the modification of general designs ensured that the stove would meet the needs of local users. The programme
thus managed to shift societal norms: most biomass stoves now for sale in China are improved stoves. Better stove
designs or a switch to liquid fuels could even further reduce indoor air pollution levels and associated cancer risks.
Source: Sinton JE et al. (2004). An assessment of programs to promote improved household stoves in China. Energy for Sustainable
Development, 8:33–52.
40
Planning step 3
Table 6. Stepwise approach to reduce exposure to environmental

carcinogens
• Stop using all forms of • Assess the cancer burden attributable • Strengthen national capacities to
asbestos to environmental carcinogens establish links between cancer
morbidity and environmental pollution
• Provide safe drinking • Introduce regulations to restrict
water trade and use of known human • Develop national environmental
carcinogens health action plans
• Reduce use of biomass
and coal for heating and • Develop and enforce requirements to • Organize monitoring of persistent
cooking at home, and prevent release into the environment organic pollutants and other
promote use of clean of carcinogens from industrial, environmental pollutants with
burning and efficient transport and agricultural sources carcinogenic effects
stoves
• Investigate which techniques of • Implement efficient food safety
• Implement food safety preparing traditional, home-cooked systems to control all possible cancer
systems (i.e. legislation foods increase risk of contamination hazards in food and provide concise
and monitoring) focusing with carcinogens consumer education material
on key contaminants
REDUCE EXPOSURE TO OCCUPATIONAL

CARCINOGENS
All working premises and processes with carcinogenic risk should be marked accordingly and
the access of non-essential workers to such areas restricted. Those employed at workplaces
and in processes with carcinogenic risk should be:
p informed about existing risks;
p trained in the correct use of health and safety protective measures for working with
carcinogens.
Legal measures should be introduced to control the importation and domestic use of
carcinogenic industrial and agricultural substances, preparations, technologies and industrial
processes (Table 7). Use of carcinogenic substances and technologies is gradually becoming
restricted in high-income countries. Such substances and technologies are tending to
be transferred to low- and middle-income countries where national legislation and its
enforcement are weak or non-existent. Therefore, national efforts to prevent occupational
cancer in low- or middle-income countries should aim to avoid importing carcinogenic
substances and technologies by introducing legal measures to reduce carcinogenic risks
in domestic workplaces. Such regulations should stimulate identification of carcinogenic
41
PREVENTION
exposures at work and the population at risk,

and also promote the development of preventive
ARGENTINA measures (see example of Argentina).
Prevention in action: Health surveillance of workers is not a particularly
Ban on asbestos effective strategy, at least in terms of prevention
Every year doctors in Argentina discover between 50 and 100 of new cases of cancer, because of the lack of
new cases of asbestos-related mesothelioma (cancer of the outer proven efficacy of screening for many cancers,
lining of the lung or chest cavity). In 1997, the government gave
priority to the elimination of asbestos in its national plan for the especially lung cancer.
sound management of chemicals, and established a technical
task force on occupational cancer. After five years of public To monitor programme implementation, the
hearings, with the participation of government, workers, industry
advocates, environmentalists, clinicians, scientists and consumers, programme levels of exposure and the number of
a consensus was reached that asbestos exposure represents an people exposed need to be assessed.
unacceptable risk for both workers and the general population.
Asbestos industry groups tried to delay the inclusion of chrysotile
(white) asbestos in the proposed list of banned chemicals. However, A set of interventions to reduce occupational
proponents of an asbestos ban argued that Argentina should exposure to carcinogens is listed in Table 7.
provide its people with a level of health protection comparable to
that in high-income countries. On 1 January 2003, the mining and
import of all forms of asbestos were banned in Argentina.
Source: Rodriguez EJ (2004). Asbestos banned in Argentina. International Journal

of Occupational and Environmental Health, 10:202–208.
Table 7. Stepwise approach to reduce occupational exposure to

carcinogens
• Develop regulatory standards • Assess occupational cancer risks • Develop programmes for cancer
and enforce control of the use prevention and control in the
of known carcinogens in the • Introduce integrated management workplace
workplace of carcinogenic chemicals
• Organize registries of occupational
• Avoid introducing known • Train workers and managers exposures to carcinogens and
carcinogens into the workplace in controlling occupational exposed workers
carcinogens
• Include occupational cancer in • Conduct assessments for
the national list of occupational • Substitute carcinogens with less carcinogenic risk of industrial and
diseases hazardous substances agricultural chemicals
• Identify workers, workplaces • Estimate the national

and worksites with exposure to occupational burden of disease
carcinogens from carcinogens
42
Planning step 3
REDUCE EXPOSURE TO RADIATION

Key tasks and interventions for addressing the cancer risk associated with both ionizing and
non-ionizing radiation are:
p stringent safety regulations and training for workers in relevant industries and the health
sector, including if possible:
• personal dose monitoring of workers for ionizing radiation;
• national dose registries (likely to be feasible in high-income countries only);
• regular technical control of radiation technology used for medical diagnosis or
therapy;
• avoiding inappropriate medical diagnostic X-ray imaging (collaboration with professional
associations of radiologists and other physicians is essential for this);
p programmes to reduce residential radon through building modifications in countries

where this is a problem;
p in countries with elevated sunlight intensity and with populations of predominantly fair
skin type, educational and information campaigns focusing on UV exposure prevention
(targeting either the general population or specific subgroups, such as young children
and adolescents, outdoor workers or other susceptible populations);
p precautionary measures to limit electromagnetic field exposure of the public, particularly

children, mainly deriving from electricity and wireless telecommunications.
A set of interventions to reduce exposure to radiation is listed in Table 8.
Monitoring should include assessing the extent to which interventions were implemented,
and to what extent exposure reductions were achieved.
p Ionizing radiation (medical and occupational). The existence and application of safety
regulations for ionizing radiation, both in the occupational and medical field, should be
assessed and updated, if necessary. Dose registries provide the necessary information
on numbers of monitored personnel and trends in annual doses.
p Radon gas. Various aspects of radon programmes can be monitored, such as the number
of houses mitigated. Regular surveys are needed to monitor trends in indoor radon
levels.
p UV exposure. Regular investigation of the number of people using UV protection would

be one option for evaluating the impact of measures to prevent excessive exposure.
43
PREVENTION
Table 8. Stepwise approach to reduce exposure to radiation

• Provide information about • Implement personal dose • Organize a national dose registry
sources and effects of all types of monitoring of radiation workers. of radiation workers (ionizing
radiation radiation).
• Establish national radiation • Promote radon measurement • Develop and promote guidelines
protection standards (using and mitigation programmes in to ensure appropriate application
internationally available conjunction with the construction of medical radiation
guidelines) industry in countries where radon
is problematic
• Ensure regular safety training of
radiation workers
• Establish technical guidelines for • Introduce regular technical quality

radiation sources, and medical and control of radiation sources in
industrial equipment medicine, research and industry
• Promote UV risk awareness and • Implement international guidance for • Develop and implement
UV protection actions (including for sun bed use in countries where they school-based programmes
industrial applications) are used on UV protection
• Establish, implement and monitor
UV protection guidelines for
workers
44
Conclusion
CONCLUSION
About 40% of all cancers are preventable, which means that cancer prevention
should be an essential component of all comprehensive cancer control plans. Cancer
prevention should also be considered in the context of other prevention programmes
because important cancer risk factors – such as tobacco use, unhealthy diet, physical
inactivity and obesity – are risks for other chronic diseases.
Finally, cancer prevention efforts should be preceded by a systematic planning

process, such as that outlined in the planning module of this series on cancer
control.
Many cancer prevention measures are cost-effective and inexpensive to implement.

As a starting point, all countries should ratify the WHO Framework Convention on
Tobacco Control and implement the strategies that are part of the convention.
They should also implement the WHO Global Strategy on Diet, Physical Activity and
Health, add the hepatitis B vaccine to their national immunization programmes, and
implement programmes to control and eliminate the most widespread occupational
and environmental carcinogens.
The stepwise approach recognizes that countries have limited resources and that
public health should be chosen on the basis of maximizing the health benefits for the
population as a whole. To make sure that resources are used in the most effective
way, monitoring is essential both to evaluate the impact of current interventions, and
to plan for further expansion.
Every country, regardless of resource level, can take steps to

curb the cancer epidemic, save lives and prevent unnecessary
suffering.
This module on cancer prevention is intended to evolve

in response to national needs and experience. WHO
welcomes input from countries wishing to share their
successes in cancer prevention. WHO also welcomes
requests from countries for information relevant to their specific needs.
Evidence on the barriers to cancer prevention in country contexts – and
the lessons learned in overcoming them – would be especially welcome
(contact at http://www.who.int/cancer).
45
PREVENTION
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47
PREVENTION
ACKNOWLEDGEMENTS
EXTERNAL EXPERT REVIEWERS WHO CANCER TECHNICAL Twalib A. Ngoma, Ocean Road Cancer
WHO thanks the following external GROUP Institute, United Republic of Tanzania
experts for reviewing draft versions of The members of the WHO Cancer D. M. Parkin, Clinical Trials Service Unit
the module. Expert reviewers do not Technical Group and participants in and Epidemiological Studies Unit,
necessarily endorse the full contents of the first and second Cancer Technical England
the final version. Group Meetings (Geneva 7–9 June and Julietta Patnick, NHS Cancer Screening
Vancouver 27–28 October 2005) provided Programmes, England
Andrew Hall, London School of Hygiene valuable technical guidance on the Paola Pisani, International Agency for
and Tropical Medicine, England framework, development, and content Research on Cancer, France
Igor Glasunov, State Research Centre for of the overall publication Cancer control: You-Lin Qiao, Cancer Institute, Chinese
Preventive Medicine, Russian Federation knowledge into action. Academy of Medical Sciences and
Charlotte Paul, University of Otago, New Peking Union Medical College, China
Zealand Baffour Awuah, Komfo Anokye Teaching Eduardo Rosenblatt, International Atomic
Rimma Potemkina, State Research Hospital, Ghana Energy Agency, Austria
Centre for Preventive Medicine, Russian Volker Beck, Deutsche Krebsgesellschaft Michael Rosenthal, International Atomic
Federation e.V, Germany Energy Agency, Austria
Inés Salas, University of Santiago, Chile Yasmin Bhurgri, Karachi Cancer Registry & Anne Lise Ryel, Norwegian Cancer Society,
Dolores Salas Trejo, Department of Health, Aga Khan University Karachi, Pakistan Norway
Regional Government of Valencia, Spain Vladimir N. Bogatyrev, Russian Oncological Inés Salas, University of Santiago, Chile
Mary-Jane Sneyd, University of Otago, Research Centre, Russian Federation Hélène Sancho-Garnier, Centre Val
New Zealand Heather Bryant, Alberta Cancer Board, d’Aurelle-Paul Lamarque, France
Division of Population Health and Hai-Rim Shin, National Cancer Center,
Information, Canada Republic of Korea
THE FOLLOWING WHO STAFF
Robert Burton, WHO China Country Office, José Gomes Temporão, Ministry of Health,
ALSO REVIEWED DRAFT
China Brazil
VERSIONS OF THE MODULE
Eduardo L. Cazap, Latin-American and
WHO regional and country offices Caribbean Society of Medical Oncology, Other Participants
Roberto Eduardo del Aguila, WHO Costa Argentina Barry D. Bultz, Tom Baker Cancer Centre
Rica Country Office Mark Clanton, National Cancer Institute, and University of Calgary, Canada
Jon Andrus, WHO Regional Office for the USA Jon F. Kerner, National Cancer Institute,
Americas Margaret Fitch, International Society of USA
Francesco Branca, Regional Office for Nurses in Cancer Care and Canada, Luiz Antônio Santini Rodrigues da Silva,
Europe Toronto Sunnybrook Regional Cancer National Cancer Institute, Brazil
Merle Lewis, WHO Regional Office for the Centre, Canada
Americas Kathleen Foley, Memorial Sloan-Kettering Observers
Silvana Luciani, WHO Regional Office for Cancer Center, USA Benjamin Anderson, Breast Health Center,
the Americas Leslie S. Given, Centers for Disease University of Washington School of
Maristela Monteiro, WHO Regional Office Control and Prevention, USA Medicine, USA
for the Americas Nabiha Gueddana, Ministry of Public Maria Stella de Sabata, International Union
Heather Selin, WHO Regional Office for the Health, Tunisia Against Cancer, Switzerland
Americas Anton G.J.M. Hanselaar, Dutch Cancer Joe Harford, National Cancer Institute, USA
Cherian Varghese, WHO India Country Society, the Netherlands Jo Kennelly, National Cancer Institute of
Office Christoffer Johansen, Danish Institute of Canada, Canada
Cancer Epidemiology, Danish Cancer Luiz Figueiredo Mathias, National Cancer
WHO headquarters Society, Denmark Institute, Brazil
Robert Beaglehole Ian Magrath, International Network Les Mery, Public Health Agency of Canada,
Nathalie Broutet for Cancer Treatment and Research, Canada
Catherine D’Arcangues Belgium Kavita Sarwal, Canadian Strategy for
Richard Lessard Anthony Miller, University of Toronto, Cancer Control, Canada
Adepeju Olukoya Canada Nina Solberg, Norwegian Cancer Society,
Serge Resnikoff M. Krishnan Nair, Regional Cancer Centre, Norway
Cecilia Sepúlveda India Cynthia Vinson, National Cancer Institute,
USA
48
The World Health Organization estimates that 7.6 million people died of cancer in
2005 and 84 million people will die in the next 10 years if action is not taken.
More than 70% of all cancer deaths occur in low and middle income countries,
where resources available for prevention, diagnosis and treatment of cancer are
limited or nonexistent.
Yet cancer is to a large extent avoidable. Over 40% of all cancers can be prevented.
Some of the most common cancers are curable if detected early and treated. Even with
late cancer, the suffering of patients can be relieved with good palliative care.
Cancer control: knowledge into action: WHO guide for effective

programmes is a series of six modules offering guidance
on all important aspects of effective cancer
control planning and implementation.
This second module, Prevention, provides practical advice for programme managers in charge
of developing or scaling up cancer prevention activities. It shows how to implement cancer
prevention by controlling major avoidable cancer risk factors. It also recommends strategies for
establishing or strengthening cancer prevention programmes.
Using this Prevention module, programme managers in every country, regardless of resource
level, can confidently take steps to curb the cancer epidemic. They can save lives and prevent
unnecessary suffering caused by cancer.
ISBN 92 4 154711 1

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Cancer Control

Knowledge into Action

© World Health Organization 2007

The production of the module was coordinated by Maria Villanueva.

More information about this publication can be obtained from:

Cancer is a leading cause of death globally. The World Health Organization

Early Detection Prevention of cancer, especially when integrated with the

Early detection detects (or diagnoses) the disease at an

Treatment aims to cure disease, prolong life, and improve

• Adoption of a stepwise approach

WHO stepwise framework

1 PLANNING STEP 1 Investigate the present state of the

3 PLANNING STEP 3 Identify the steps needed to implement

The planning phase is followed by the policy implementation phase.

Implementation step 1 Implement interventions in the policy that are

Implementation step 2 Implement interventions in the policy that are

Implementation step 3 Implement interventions in the policy that are

PREVENTION MODULE CONTENTS

TAKING ACTION TO PREVENT CANCER 4

CANCER RISK FACTORS 7

PLANNING STEP 1: WHERE ARE WE NOW? 10

PLANNING STEP 2: WHERE DO WE WANT TO BE? 16

PLANNING STEP 3: HOW DO WE GET THERE? 26

p Gender plays a signiﬁcant role in exposure to risks.

p Many effective interventions to reduce cancer risk are appropriate for

p Monitoring trends in cancer risk factors in the population is important

p A comprehensive surveillance and evaluation system should be an

p Regardless of resource level, every country can take steps to curb

Other important cancer risk factors include exposure to:

p overweight, obesity and physical inactivity – together responsible for

Figure 1. Contribution of selected risk factors to all cancer deaths, worldwide,

Planning needs to be followed by a series of implementation steps. Implementing a chosen

PHYSICAL INACTIVITY, DIETARY FACTORS, OBESITY AND BEING OVERWEIGHT play an

ENVIRONMENTAL POLLUTION of air, water and soil with carcinogenic chemicals

The WHO Global InfoBase Online http://infobase.who.int

The WHO STEPwise approach to Surveillance

Work is ongoing to create country speciﬁc risk factor

HOW TO ASSESS RISK FACTORS

The Global Physical Activity Questionnaire

Global data on levels of alcohol consumption can be

Links to WHO data sources on the hepatitis B virus include:

HUMAN PAPILLOMA VIRUS

Information about indoor air pollution exposure is available on

Ionizing radiation among occupationally-exposed workers can be assessed through the

WHO’s UV index indicates the level of solar UV radiation

JOINT EFFECTS OF RISK FACTORS

USE RISK ASSESSMENT TO IDENTIFY

Guidance on calculating the burden of disease attributable to speciﬁc risk factors

p the effectiveness of interventions (see pages 17-25).

It is also important to consider:

WHAT WORKS IN PREVENTION?

In the overall population, people at high risk for any

Information on the WHO Framework Convention on

PROMOTING A HEALTHY DIET

Speciﬁc dietary recommendations for cancer prevention are (WHO, 2003a):

More information on diet and physical activity is

INCREASING REGULAR PHYSICAL ACTIVITY

Most interventions targeting individuals are effective in producing short-term changes in

For more information on Move for Health visit