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    Alfa Mart

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    Glaiza Gigante
    SM Investments Corp. is expanding its partnership with Alfamart this year as part of growing its retail business. Alfamart Philippines President Robert Kwee said they plan to open 120 new mini-mart branches across the country in 2017, opening around 10 stores per month. Currently, the partnership has 262 Alfamart stores in the Philippines, mostly in areas south of Metro Manila, offering basic goods, fresh food, and ready-to-eat products. SM brings in Alfamart to help it learn how to run smaller store formats as it pursues establishing a presence in residential areas through more convenient store options.

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    Alfa Mart

    Uploaded by

    Glaiza Gigante
    686 views3 pages
    SM Investments Corp. is expanding its partnership with Alfamart this year as part of growing its retail business. Alfamart Philippines President Robert Kwee said they plan to open 120 new mini-mart branches across the country in 2017, opening around 10 stores per month. Currently, the partnership has 262 Alfamart stores in the Philippines, mostly in areas south of Metro Manila, offering basic goods, fresh food, and ready-to-eat products. SM brings in Alfamart to help it learn how to run smaller store formats as it pursues establishing a presence in residential areas through more convenient store options.

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    SM Investments Corp. is expanding its partnership with Alfamart this year as part of growing its retail business. Alfamart Philippines President Robert Kwee said they plan to open 120 new mini-mart branches across the country in 2017, opening around 10 stores per month. Currently, the partnership has 262 Alfamart stores in the Philippines, mostly in areas south of Metro Manila, offering basic goods, fresh food, and ready-to-eat products. SM brings in Alfamart to help it learn how to run smaller store formats as it pursues establishing a presence in residential areas through more convenient store options.

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    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    686 views3 pages

    Alfa Mart

    Uploaded by

    Glaiza Gigante
    SM Investments Corp. is expanding its partnership with Alfamart this year as part of growing its retail business. Alfamart Philippines President Robert Kwee said they plan to open 120 new mini-mart branches across the country in 2017, opening around 10 stores per month. Currently, the partnership has 262 Alfamart stores in the Philippines, mostly in areas south of Metro Manila, offering basic goods, fresh food, and ready-to-eat products. SM brings in Alfamart to help it learn how to run smaller store formats as it pursues establishing a presence in residential areas through more convenient store options.

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    By Krista A. M.

    Montealegre,

    National Correspondent

    Alfamart to open 120 Philippine branches this year

    Posted on May 02, 2017

    SM INVESTMENTS Corp. is expanding its mini-mart venture with Alfamart this year as part of the broader
    expansion of its retail business.

    More branches of Alfamart are expected to open this year. -- ALFAMART FACEBOOK PAGE

    Alfamart Philippines President Robert Kwee said in an interview the partnership plans to open 120 mini-
    mart outlets this year.

    “So far, so good. We’re trying to open 10 (stores) every month,” Mr. Kwee said.

    Three years since sealing a joint venture with Indonesia’s biggest mini-market chain operator, the
    company has built a network of 262 Alfamart stores in the Philippines, mostly south of Metro Manila.

    “We have a few in the north but very little. We are in Cavite going down to Batangas. Metro Manila is
    very crowded,” Mr. Kwee said.
    Alfamart stores offer basic goods, fresh meat, poultry and vegetables as well as food-to-go products.

    SM operates the bigger retail formats in the Philippines such as the supermarkets, hypermarkets and
    neighborhood grocery stores so it is bringing in Alfamart to help them learn the business of running
    smaller store formats.

    Retailers have been pursuing smaller store formats which enabled them to establish their presence in
    residential areas and become more accessible to consumers.

    Outside the mini marts, convenience stores have become the battleground for retailers, which recently
    saw Lucio Co’s Puregold Price Club, Inc. tap Japan’s Lawson, and Ayala Land, Inc. bring in FamilyMart to
    challenge the market dominance of the Paternos’ 7-Eleven and the Gokongweis’ MiniStop.

    “We’re not competing with convenience stores. We’re selling supermarket items and very low margin,”
    Mr. Kwee said.

    At end-December 2016, SM Retail had a total of 2,110 outlets, comprising 57 department stores, 1,556
    specialty retail outlets, 48 supermarkets, 44 hypermarkets, and 156 Savemore, 39 WalterMart and 210
    Alfamart stores.

    This year, SM plans to add two supermarkets, 15 Savemore stores and three hypermarkets to its network
    on top of at least seven new WalterMart stores that will be opened annually.

    “In retail, we will widen market penetration across all our retail formats, especially catering to the
    evolving needs and preferences of our customers through diverse and quality produces and enhanced
    customer experience,” SM Executive Director Harley T. Sy said.

    SM is also in the business of property and banking. Aside from its core businesses, the group also has
    portfolio investments in mining, logistics, gaming, infrastructure, and energy.
    http://www.bworldonline.com/content.php?section=Corporate&title=alfamart-to-open-120-philippine-
    branches-this-year&id=144541

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