WEB ANALYTICS

ANSWER-1
So to resolve this problem DIGINEXT will appoint a person who will see and analyse the website
of the university. There is need to review and manage the tags and design the powerful
dashboard and thereby help in the analytics and audit to resolve the challenges faced by
university
Their are certain areas like which needs to be checked and then optimize if needed
 As found that the website was not matching the goals and objective of the organization
as there were many people involved there was inconsistency and redundancy in website.
 As the tags were not assigned correctly so it was mismatching the data for the lead
generation
 Not appropriate relation between the people and the courses offered
 Lacking of campaigns and marketing which is influencing the lower performance
Audit Policy by the university
 After checking the website they created a single account structure and then stimulate all
the properties of the website which has many and diffrent types of domian and sub-
domain so that it reduces the problem of inconsistency and redudancy of the website
 There is also the need to fix the tag of the form and also track that how many people have
downloaded the brocure of the university and thereby solving the problem of tags and
lead generation
 To fill the gap between the people’s mindset and the courses offered by the company
they enabled the tracking of the program
 For the problem of the visitiblity of the campaigns they link the google adwords account
which will also increase the performance and thereby results in the higher ROI
Implementing Google analytics
With the help of the google analytics the actions can be viewed as activities and the completion
of the goals can be acheived. The purpose of goals within analytics is to also get some important
data as it results in
 Number of conversion
 Understanding the mindset of the people that how they are buying the goods and make
the diffrent series of data for the diffrent types of the customers
 Can design two diffrent layouts for the same page and can measure that which layout is
more convincing to the customers and as which is getting the higher results on the
completion of the data.
And as per the results generated by the google analytics the organisation has two diffrent types
of option either to retain their existing policies or to make required changes if needed
 Fix the obstacles which are the cause of the drop-offs
 Might add some offerings or discounts or some concessions which motivate the buyers
to buy the product.
 Increase the communication channels or the sources which can not only give you better
results but can also know what are the present need of the people.

After the implementing the google analytics there is also to know the goals attained by tracking
the google analytics.
 URL Destination
URL of the page which also act as the completion of goals can also be used as a conversion
goal
 Visit Duration
There is a certain goal set by the organisation regarding the duration and it depends to
trigger the conversions.
 Pages per Visit
In this it is been tracked that how many pages are being visited by the consumers and
then accordingly it is tracked the value of every page
 Event
It means the to track the events that happen in the website that how many have liked or
watch the videos etc. which are availble on the website.
Importance of google analytics
Know we will know that what are the importance of google analytics
1. Analyze source of traffic
With the help of google analytics the company can know that how many people have
visired the website and then plan their further strategies accordingly.

2. Information about visitors

With the help of the google analytics organisation can see that from where their traffic is
coming and how are the people who are intrested and then can accordingly make the
people who want them to target.

3. Specific page popularity

It also helps to know that which page the visior is more intrested and what is the duration
that they are spending on the each page
 4. Website bounces rate
Bounce rate is noted when visitors view only page of the website before leaving the site.
If the bounce rate is high it means that the organisation is not making or presenting the
data that the visitor is wish to see and can improve the keywords or the landing page
accordingly.

5. Traffic flow
The orgainsation can know that from which source its traffic is coming it might be from
the mobile or tablet or the computer or the diffrent combinations of them so it helps the
comapny to know the current trend or the mindset of the people.

INTERPRETATION/CONCLUSION
So DIGINEXT will with the help of the above solution might resolve their problems and audit or
make required changes in their website according the results they have found on optimizing the
website and they will also know how to implement the google analytics and alos to track the
results and thereby know the importance of Google Analyics and if it is properly implemented it
will have the high end chances to increase their conversion rates and will directly impacts the
growth of the organisation.

ANSWER-2
So first it is crucial for the AUTOZEN to create a goal funnel with goal funnel with google analyics
and then anticipate it according to the data collected from the google analytics and thereby it
also easy to rectify and solve the bottleneck in the sales funnel and resolve the issues in purchase
and sign up process.
Goal funnel
It is a series of events or the activities which a user/organisation should perform to accomplish
the goals
Setting up a goal funnel
1. Click on the admin click on the google analytics home page

2. An individual sets goals at the view level of the google analytics admin. To find follow the
process
 Select an account > select a property > select a view > click goals

3. Create a new goal

4. In goal setup follow the process

Select the template checkbox > select place an order revenue > Click to continue

5. The goal description name field is filled with default value , but it is editable and an
individual can enter a diffrent name . Description option must be selected . Click continue

6. In the goal details section follow the process

o Set the destination menu to regulate expression
o Enter the URL for an individual thank you page
o Leave the case sensitive box unchecked unless an individul requires it

7. To turn funneling on click the toggle

8. Define the steps for the funnel and add them

9. Click verify the goal to see if an individual goal set up is correctly done or not

10. When an individual has finished then click save .

Now we know that how to set up a goal funnel and after we will look and the importance of goal
funnel account and how is it important for better ROI .
It is important as every ecommerce site wants to complete the order as it is the ultimate goal for
them . So the organisation wants to complete the transaction it must go through
 Product Catalogue page
 Product description page
 Shopping cart page
 Check out and buy page
 Review order and payment page
And all of these steps also crete conversion funnel and in the case of the autozen we have come
to know that there is a bottle neck in the sales funnel and also issues in the purchase and the sign
up process.
So hereby we know that how to increse ROI as the formula for the ROI is traffic * your conversion
rate = success .
So the things which are effective in the pathway process
 It is to be noted that which pages in the funnel are causing confusion as in the case of the
autozen it is mainly the sales part . So there is need to provide more complete information
and the benefits that individual will get after buying the product.
 It has to be also noted that is the call to action are so good that they can conveince the
user to buy the products
 Is it user friendly to buy the products , adding them to the cart , comparing the diffrent
products , payment mechanism etc. and it is to be also noted that selling the products is
not the complete task one has to also give after sales service to increase the consumer
turnover and after that only consumere will start trusting the company.

Yes, it is rightly said that the google analytics account is the key for the right decison taking .
Google analytics categorizes the data as acquqisition , behaviour , conversions
 Acquisitions
It refers to the website traffic . It is the way to see that how the website is coming . It can
be in the diffrent ways like orgainc search , referral and the social media .So it helps the
business in generating the traffic and let the people familiar about your website and the
business and will also increase the traffic which might result into the sales so it helps in
the business and thereby also helps in the decision making to know that who are the
customers that the comapny has to target.

 Behaviour
With the behaviour of the consumers the company can know that what are the products
that people are liking and make their marketing strategies accordingly . By also knowing
the consumer taste with the help of the cookies it can promote the similar products and
can help the business to sell more products

 Conversions
The conversion section of the google analytics helps to understand that how people
convert on the website and it is divided into 4 parts goals , multi channel funnel ,
eccomerce and attribution. And if there are high conversions it is always good as it will
not only result in the growth of the company but will also makes the decision making
easier for the orgaisation.
CONCLUSION/INTERPRETATION
So the autozen has to take care of the important decisons which will help them to grow their
business and also to optimize the bottleneck in the goal funnel which is the main objective and
also to improve the purchase section of the society and the faults in the sign up process . We
have also understood how to create goal funnel. It is also useful to understand the google
analytics which helps a lot in the decision making and is one of the pillars in creating a successful
e-commerce website.

ANSWER-3
PART-A
Incresing the page views simontaneously increase brand recognition , exposure and the sales
There are some ways to increse the page views:
1. Get Ranked
Getting better rank on google has the chances that your content will be more viewed by
the people because it is the general tendency to open the links which are top listed and
also be considered as more truthful . For better it is important to optimize the website
and make it SEO friendly which can be done by using relevant keywords and the links
which are related and most approprite to the content.

2. Create good content

If the website contains good and quality content then the people are trend to be attracted
towards that website and willing to visit the website again . With the great content it
should be trustwrothy to increase the page views . So it is always advisable to invest as
much as in the content of the website .

3. Include links in your content

Every blog should contain 2 to 5 links so that the readers can get the more information
from the website and also reduces the bounce rate and the decrease in bounce rate
means that there is somewhat increase in the page views

4. Good images and graphics

Images and the graphics makes a drastic impact in the number of the visits but it should
be created very carefully as it should not take much time in loading but should be small
in size but impacts very high
 5. Email Marketing
Start the email marketing and create a weekly/monthly newsletters updates about your
products and sercvices and it should also include little introduction . Once it starts growing
it will impact very highly in the number of page views overall and also the per person.

6. Share your content

To share the content on the various social networks can impact on the page views but is
should be also do be done in very crucial way as if it is done more your content may
become outdated and can fallthe ranking which will also result in page views .

7. One topic per post

Instead of covering many points in the same page it is better to distribute them and it
should be like one topic one post which will also become user friendly and will impact in
the higher page views.

CONCLUSION/INTERPRETATION OF ANSWER 3 PART A

So we have seen that what are the various ways in which ABC PVT. LTD. can have more page
views and also to take care of the several things which were mentioned in point 4 and 6 . If it is
done in a right way it caan definately increase the sales and the website should be made more
user friendly.

PART-B
It is always important to know that from where the traffic is coming from to our website and
what are the diffrent percentage of the diffrent traffic sources as it can lead to better conversions
as we can know that who are the group in which we have to mainly focus .
The importance of the traffic sources in building the website and having higher conversions are
1. Total website visits
The total sessions can bee acieved that how you are showcsing efforts to attract more
and more customers , it is slow process but will gradulally gives you a higher visits and the
higher visits is next to the better conversion rates.

2. Channel specific website visitors

It is noticed that many avenues are used by the business to drive the traffic and analyze
from where the traffic will come . It is not advisable to stick to only one traffic source
there are various sources like social media platforms like facebook ads , google aads and
 then to make a report that from where the traffic has come mostly and also need to
identify the area which can have most referrals and ccordingly make the strategies to
have beeter conversion rates from the various traffic sources.

3. Website bounce rate

Website bounce means that the visitors leave the website very fast and do not even read
the content and it can be because of the data being poorly displayed or it is taking time
for the website to load. It is only the high quality data that can reduce the boune rate and
to change the content of the website.
If the bounce rate decreases it can eventually increase the conversion rate as it the low
bounce rate means that the people are liking the concept and the content of your
website.

4. Time on website
It needs to be calculated that what is the average time one consumer is giving to our
website and also need to be noted that what are the diffrent average time for the diffrent
pages of the website . It is always good to have higher average time as it denotes that the
people are liking your ste and would also denotes the higher conversion rate .

5. New leads
It is important to measure the number of leads is generted through the company web
which includes the form . customer conversion and the enquiries . Higher lead higher
traffic , higher traffic lead to higher conversion rates .

INTERPRETATION/CONCLUSION OF ANSWER 3 PART B

So we have seen the ABC PVT LTD. has to implement the strategies and in what ways the traffic
source impact the conversion rates and what are the various socialmedia platforms to generate
higher traffic and we have seen that to have higher conversions one should have many sources
of traffic.