2 Evolution

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The Evolution of Traditional to New Media

Internet of Things
-Is the global connection of devices. A system of interrelated computing
Ages of Media devices with unique identifiers and the ability to transfer data over the internet. Roles and Functions of
Media in a Democratic
Society
Pre-Industrial Age (Before 1700s) - People • Cave paintings (35,000 BC) • Dibao in China (2nd Century)
discovered fire, developed paper from plants, and • Clay tablets in Mesopotamia (2400 BC) • Papyrus in Egypt (2500 BC)
• Codex in the Mayan region (5th Century) • Acta Diurna in Rome
forged weapons and tools with stone, bronze, copper • Channel - provides
• Printing press using wood blocks (220 AD) (130 BC)
and iron. opportunities for people to
communicate, share ideas,
Industrial Age (1700s-1930s) speculate, tell stories and give
• Printing press for mass production (19th century) • Telegraph
- People used the power of steam, developed machine information.
• Newspaper- The London Gazette (1640) • Punch cards
tools, established iron production, and the • Watchdog - exposes corrupt
• Typewriter (1800) Telephone (1876) • Motion picture with sound (1926)
manufacturing of various products (including books practices of the government and
• Motion picture photography/projection(1890)
through the printing press). the private sector. Creating a
• Commercial motion pictures (1913)
space wherein governance is
challenged or scrutinized by the
Electronic Age (1930s-1980s) • Transistor Radio • Television (1941) governed. It also guarantees free
– The invention of the transistor ushered in the • Large electronic computers- i.e. EDSAC and fair elections
electronic age. People harnessed the power of • Mainframe computers - i.e. IBM 704(1960) • Resource center - acts as a
transistors that led to the transistor radio, electronic (1949) and UNIVAC 1 (1951) • OHP, LCD projectors gateway of information for the
circuits, and the early computers. In this age, long • Personal computers - i.e. Hewlett Packard 9100A (1968), Apple 1 (1976) society’s consumption.
distance communication became more efficient.
Also, it becomes a keeper of
• Web browsers: Mosaic (1993), Internet Explorer (1995) memories of the community,
Information Age (1900s-2000s) • Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003) preserver of heritage and source
- The Internet paved the way for faster communication • Social networks: Friendster (2002), Multiply (2003), Facebook (2004) of academic knowledge.
and the creation of the social network. People • Microblogs: Twitter (2006), Tumblr (2007) • Advocate - through its diverse
advanced the use of microelectronics with the • Augmented Reality / Virtual Reality • Wearable technology sources or formats, it bridges the
invention of personal computers, mobile devices, and • Video: YouTube (2005) • Cloud and Big Data • Smart phones gap of digital divide.
wearable technology. Is characterized by creating • Video chat: Skype (2003), Google Hangouts(2013)
knowledge based society surrounded by high-tech • Search Engines: Google (1996), Yahoo(1995)
computerization. • Portable computers- laptops (1980), netbooks (2008), tablets (1993)

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