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Title of Research Project:: Participant Consent Form

This document is a participant consent form for a research study examining the influence of user-generated content on consumer buying decisions. The study will investigate how social media, reviews, and blogs impact the various stages of the purchasing process. Participants will complete an online survey about their experiences with and perceptions of user-generated content. Their responses will be kept anonymous and confidential. The consent form provides details on the study and asks participants to agree that their participation is voluntary and that they understand their rights regarding withdrawing or having their data removed from the study.

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Lucio Loyloy Sanchez
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38 views

Title of Research Project:: Participant Consent Form

This document is a participant consent form for a research study examining the influence of user-generated content on consumer buying decisions. The study will investigate how social media, reviews, and blogs impact the various stages of the purchasing process. Participants will complete an online survey about their experiences with and perceptions of user-generated content. Their responses will be kept anonymous and confidential. The consent form provides details on the study and asks participants to agree that their participation is voluntary and that they understand their rights regarding withdrawing or having their data removed from the study.

Uploaded by

Lucio Loyloy Sanchez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PARTICIPANT CONSENT FORM

Title of Research Project:


The Influence of User Generated Content in Buyer’s Decision Making Process: Evidence from the
Philippines

Brief description of research study, and what participation involves:

User-generated content (UGC) refers to any contents in a digital format such as video, photo or
mere characters that are produced, posted or shared by internet users (excluding company
sponsored contents). Examples of UGC includes postings and comments found in the social
networking site, blogs, online forums, product review sites and the like.

For the purpose of this study, UGC is categorized only into three platforms i.e. Social Media Websites
(SMW), Consumer Review & Rating platforms (CRR) and Blogs. This research uses the cognitive
theory of Information Adoption Model to investigate the perceived source credibility and
information quality of the user-generated contents from the viewpoint of the respondents. The data
will be used to determine how it affects a person's behaviour towards his or her buying decision-
making process i.e. need recognition, information search, evaluation of alternatives, the stage of the
actual purchase and the post-purchase stage.

At this point, I would like to ask you to answer all the questions in this survey and answer it based on
your actual experience, perception or judgment.

Thank you very much.

Researcher name and contact details:

Researcher: Celestino Cole (MBA Student)


Email: celestino.cole@roehampton-online.ac.uk

Consent Statement:

Version October 2017


PARTICIPANT CONSENT FORM

1. I freely agree to take part in this research.


2. I have read and received a copy of this consent form and have been given the opportunity to
ask questions. You have given me: (a) an explanation of the procedures to be followed in the
study and (b) answers to any questions I have asked.
3. I understand that there may be no direct benefit to me from my participation in the study
described above.
4. I understand that my participation will not cost me anything other than the time and effort
involved.
5. I understand that this study is entirely anonymous. My identity will not be recorded or
passed on to anyone not involved in this study, and will be protected in the writing up of the
findings. The researcher involved in the study will be unaware of any links between my
identity and the data collected, and accordingly no individual feedback will be given.
6. I understand that the information I provide will be treated in confidence by the researcher,
that my identity will be protected in the publication of any findings and that all data will be
collected and processed in accordance with the UK’s Data Protection Act 1998 and with the
University’s Data Protection Policy.
7. I am aware that I am free to withdraw at any point without giving a reason, although if I do
so I understand that my data might still be used in a collated form but this will not be
identifiable to me as an individual.
8. I confirm that I have read and understood the above and have been given adequate time to
consider my participation and agree to comply with the instructions and any restrictions of
the study.

Signature:

Name: Date:

Please note: if you have a concern about any aspect of your participation or any other queries,
please raise this with the researcher. If the researcher is a student, you may wish to contact the
Programme Director or the Chair of the Roehampton Online Research Ethics Committee:

Student Researcher contact details:


Name: Celestino Cole Email: celestino.cole@roehampton-online.ac.uk

However, if you would like to contact an independent party, you can contact the Academic Director
for the University of Roehampton Online programmes.

Programme Director contact details:


Name: Dr. Dimitrios Koupofoulos
Email: dimitrios.koufopoulos@roehampton-online.ac.uk

Chair of the Roehampton Online Research Ethics Committee contact details:


Name: Dr Susan Iacovou
Email: ethics@roehampton-online.com

Version October 2017

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