Organisational Learning in Construction Companies: S. Mahdiputra, Dr. B. Giddings, K. Hogg and M. Daws
Organisational Learning in Construction Companies: S. Mahdiputra, Dr. B. Giddings, K. Hogg and M. Daws
Organisational Learning in Construction Companies: S. Mahdiputra, Dr. B. Giddings, K. Hogg and M. Daws
ABSTRACT: The objective of this paper is to report on the first phase of a PhD study based
in the North East of England. In overall terms, the study investigates how knowledge from an
existing project might benefit future projects. This would involve a chain of events in which a
project team would need a mechanism to embed its knowledge into the company and then the
company would need a second mechanism by which to inform new project teams. The
investigation is focussed on contracting organisations that engage with the UK performance
enhancement initiative known as Constructing Excellence. It also summarizes the theoretical
perspective on the current state of knowledge about organizational learning and outlines the
full methodology to be adopted. Preliminary findings of the first phase of this process are
presented. It exposes a snapshot of the North East construction activities. Later sections of the
paper outline how the rest of the study is to develop.
1. INTRODUCTION
The concept of organizational learning continues to gain momentum in both the academic
and the business community. From the academic perspective, it has even been claimed that
organisational learning as a research domain is now fully established (Easterby-Smith et al.,
2000: 783). Understanding the phenomenon of organisational learning is a difficult task
owing to its multifaceted nature. A full understanding of the phenomenon demands a
multitude of studies and pluralistic approaches. Yet, it is a fashionably interesting and elusive
organisational phenomenon attracting interest from almost boundless disciplines (Bapuji &
Crossan, 2004; Lipshitz & Popper, 2000; Clegg et al., 1996; Gilley et al., 2001; Starkey et al,
2004; Huber, 1991; Levitt & March, 1988; Easterby-Smith et al., 1999; Argyris & Schön,
1996; Dodgson, 1993; Easterby-Smith & Lyles, 2003). The construction domain is no
exception. Nevertheless, organisational learning research within the context of construction
has not yet been well represented. The body of literature on organisational learning is still
much dominated by scholars from management science, psychology and organisation
development, sociology and organisation theory, strategy, production management, cultural
anthropology, human resources and marketing (Easterby-Smith, 1997; Argyris & Schön,
1996; Easterby-Smith & Lyles, 2003; Bapuji & Crossan, 2004; Chiva & Alegre, 2005). It is
only recently that research has begun to take shape. As evidenced in the literature, a study is
developing on Cross Organisational Learning, primarily due to the COLA Project funded by
DETR and EPSRC (Cushman & Cornford, 2003; Cushman and Franco, 2004). There has also
been some work on Learning Capabilities (Knauseder, 2003; Styhre et al., 2004), Measuring
Organisational Learning (Kululanga et al, 2001) and Inter-organisational Learning (Barlow &
Jashapara, 1998).
The construction industry, and particularly construction companies, is typified by the fact
that its business mainly runs through projects. One of the claims is that construction is
inherently different from other industries in that its factory moves around and hardly ever
develops the same product twice. The principal approach of its management is based on a
one-off production philosophy. In fact, the traditional view treats each project as unique
(Morris et al., 2000; Bresnen & Marshall, 2001; Dubois & Gadde, 2002). As a consequence,
there is frequent evidence that the knowledge or lessons learned from projects is simply lost
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following the completion of the project, as the project team is dissolved and members are
assigned to a different task, another team, and a new deadline (cf. Grabher, 2004: 1492).
The current literature that considers construction companies within the context of learning
is divided into two apparently isolated streams: project learning and organisational learning.
Project learning theories analyze the potential for learning and knowledge generated from
projects (e.g. Prencipe & Tell, 2001; Franco et al., 2004; Kotnour, 2000). The organisational
learning branch enriches the generic concept of organisational learning that is already
relatively well established and is studied in almost all types of organisation. While many have
seen and formulated the potential of projects to function as learning laboratories (Kreutzer,
1995) or arenas for learning processes (Lundin & Midler, 1998), few have provided empirical
evidence or conceptual analysis that has highlighted the process of transferring learning
across projects or between projects and the wider organisation (Pakendorff, 1995: 330), with
some exceptions, including Prencipe & Tell (2001), Williams (2003) and Cushman & Franco
(2004).
The purpose of the current research is, therefore, to contribute in addressing these gaps in
the literature. It is part of a PhD study based in the North East of England. In overall terms,
the study investigates how knowledge from an existing project might benefit future projects.
Hypothetically, this would involve a chain of events in which a project team would need a
mechanism to embed its knowledge into the company and then the company would need a
second mechanism by which to inform new project teams. The investigation is focussed on
contracting organisations that engage with the UK performance enhancement initiative
known as Constructing Excellence. The overall study process takes a multifaceted approach
(see the methodology section). In this part of the paper, tentative findings and preliminary
results gleaned from work in progress in the first phase of this process are highlighted. This
work took the form of a business audit relating to the size and type of projects currently being
undertaken and how the project teams are managed. The last part of the paper informs how
the remainder of the study will be conducted.
Prior organisational learning concepts have emerged primarily from the studies of routine-
based organisations (Cyert & March, 1963; Levitt & March, 1988; Hedberg, 1981). From this
body of work, the process of learning can be understood as “encoding inferences from history
into routines that guide behaviour” (Levitt & March, 1988: 320). Despite an overwhelming
body of literature, how the term “organisationa l learning” should be defined is still
controversial. In fact, the definitions of organisational learning are almost as numerous as the
theorists working in the field. This predicament can be traced in part to the fact that the
ground or setting from which organisational learning is being studied is so diverse. For
example, Cangelosi & Dill (1965) observed the phenomenon from their designed simulation
in which a small group of students formed what is called “a seven- man team” and acted as
managers of a simulated-company- like organisation. Others, such as Argyris & Schön
(1978), formulated the concept by examining individual learning within a permanent, stable
organisation. Goh (2003) studied the organisational learning processes through case studies
of stable organisations. Leonard-Barton (1992) proposed his organisational learning model
from a factory setting. Schofield & Wilson (1995) added the role of project-team
organisations. Knauseder (2003) tried to view learning from the perspective of project
organisations. However, the majority of the body of literature in this domain is based on the
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study of typical permanent organisations (see, among others, Denton, 1998; Cyert & March,
1963; Levitt & March, 1988; Schwandt & Marquardt, 2000; Naot et al, 2004).
Notwithstanding the above diversity in studying organisational learning, there are
commonly held principles that in order to become a learning organisation, a company should
(1) create continuous learning opportunities, (2) promote inquiry and dialogue, (3) encourage
collaborative and team learning, (4) establish systems to capture and share learning, (5)
empower people toward a collective vision, and (6) connect the organisation to its
environment (Watkins & Marsick, 1993; Marsick & Watkins, 1999; 2003).
There are still those who assert that learning is totally related to individuals (e.g. Simon,
1991: 125 and Dodgson, 1993: 377). However, most theorists recognise that organisational
learning can exist in its own right and be more than just the sum of individuals’ knowledge
(Fiol & Lyles, 1985: 804). Others have shown that learning at the organisational level occurs
through shared insights and mental models (Argyris & Schön, 1978; Senge, 1990) and builds
on the past knowledge and experience of organisation members (Stata, 1996). Over time, the
knowledge possessed by an individual may spread to other individuals in the organisation and
indeed to other organisations. Knowledge may then be stored in organisational memory
(Walsh & Ungson, 1991) in the form of files, manuals, policies, procedures, routines, etc. for
retrieval and use. It should not be assumed that organisations behave like individuals. As
Hedberg (1981: 3) points out “Organisations do not have brains, but they have cognitive
systems and memories… Members come and go, and leadership changes, but organisations’
memories preserve certain behaviours, mental maps, norms, and values over time”.
This school of organisational theorists agrees that learning can occur through different
levels. The learning of individuals is important to organisations, but the link between
individual and organisational learning is often the team. This relationship was recognized as
early as 1965 when Cangelosi & Dill suggested that learning occurs at all three levels -
individual, group (team) and organisation. As previously noted, individual learning can only
become organisational if that learning is shared among the organisation’s members (Argyris
& Schön, 1978; Shrivastava, 1983). Thus, some practices of collective learning and sharing
meanings (knowledge, beliefs, assumptions) through a form of dialogue, social interaction,
formal/informal communication, group dynamic activities, etc. must precede organisational
learning.
Current developments in the relation to the need to link individual learning and
organisational learning are progressing by looking at the potential of the social, situational
and relational aspects of learning. Proponents of this approach include, among others, Lave &
Wenger (1991), Wenger et al, (1998, 2000, 2002) and Brown & Duguid (1991, 2002).
Theorists from this school believe that organisational learning phenomena might be best
studied from the social learning perspective rather than the traditional view based on
individual cognitive orientation. This emerging perspective advocates the shift in paradigm
by seeing organisational learning as a phenomenon of ‘learning by organisations’ rather than
mere ‘learning in organisations’ (Lipshitz et al., 2002). As a by-product of this fundamental
shift, the argument that organisations have the capacity to learn (DeGeus, 1988; Goh, 2003)
now becomes an unquestionably verified metaphor. The growing body of literature on this
theme discusses the distinction between organisations that learn and those that do not. The
greatest contribution of this cerebral undertaking was perhaps the emergence of learning
organisation models with their set of characteristics. Through his book “The Fifth Discipline:
The Art and Practice of the Learning Organization”, Peter Senge (1990) marks the
celebration of this academic progression. Various perspectives have also emerged from both
empirical studies and theoretical conceptions.
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2.2 Characteristic of a Learning Organisation
As evidenced in the literature, the growing interest of many theorists has turned towards
trying to formulate the features of a learning organisation. Some have taken a stand with a
descriptive approach, whilst others tend to provide prescriptive views. In synthesizing the
proposals of various theorists, a set of key characteristic elements of a learning organisation
can be derived (see Figure 1).
(Pedler et al., 1997; Denton, 1998;
Strategic thinking Phillips, 2004)
L
e (Senge, 1990; Goh, 1998; Pedler et al, 1997;
Shared vision Goh, 2003)
a
r (Goh, 1998; Denton, 1998; Sadler, 2001;
Committed leadership
n Goh, 2003; Phillips, 2004)
i Flexible organizational structure (Pedler et al., 1997; Denton, 1998)
n
(Pedler et al., 1997; Denton, 1998;
g Facilitative learning climate Nevis et al., 1995; Nyhan et al., 2004)
(Goh, 1998; Garvin, 1993; Goh, 2003;
O Experimentation & innovation is norm Luthans, 1995)
r
g (Senge, 1990; Garvin, 1993; Pedler et al., 1997;
Supported self-development
Luthans, 1995)
a
(Senge, 1990; Goh, 1998; Yorks et al, 2003;
n Effective teamwork & collaboration
Jashapara, 1993; Watkins & Marsick, 1993)
i
Active external scanning (Pedler et al., 1997; Nevis et al., 1995;
s
Huber, 1991)
a
(Pedler et al., 1997; Huber, 1991; Garvin,
t Efficient information distribution
1993; Nonaka et al., 2001)
i
o Continuous improvement (Kululanga, 2001; Phillips, 2004)
n
Autonomous project team (Nonaka & Takeuichi, 1995)
Different models also emerge, for example, paying more attention to people (Senge,
1990), strategic approach (Goh, 1998), tools or technology (Garvin, 1993), context
development (Pedler et al., 1997) and systemic or holistic approaches (Watkins & Marsick,
1993). Luthans (1995), Nyhan et al. (2004) and Phillips (2004) are amongst those who have
tried to synthesize these perspectives and Jashapara (1993) and Nevis et al. (1995) actually
proposed what claimed to be more comprehensive models that emerge from two dissimilar
paradigms, namely competitive learning organisations and the learning system paradigms
respectively. Broad reviews on this theme are also presented by Örtenblad (2002) and
Moilanen (2001).
David Garvin (1993) stresses the need for measurement if learning is to become meaningful.
He states: “if you can’t measure it, you can’t manage it” (Garvin, 1993: 89). Similarly,
Campbell and Cairns (1994: 10) maintain that any endeavour to bring theory into reality
remains difficult without effective measurement tools. Working in this vein, theorists have
attempted to develop an instrument to measure the performance of organisations with regard
to their attainment against the key elements of the characteristics of learning organisations.
These contributors include Pedler et al. (1997), Gardiner & Whiting (1997), Hill (1996),
699
Moilanen (2001), Zairi (1999), and Yang (2003), amongst others. Despite the fact that many
have taken stakes in building a framework for measuring organisational learning, there is no
single exemplary framework that appears to be a good representation of the ‘learning by
organisation’ paradigm. At the core of the majority of these works seems to be the old
conviction that organisational learning is no more than just an extension from individual
learning, referred to here as the ‘learning in organisations’ paradigm. In this way, the premise
that organisations, by their own right, have the capacity or capability to learn has not yet been
properly addressed. However, there are some who have tried to make contributions on this
theme. For instance, Appelbaum & Reichart (1998) developed a survey instrument for
measuring organisational learning ability, while Goh & Richards (1997) and Jerez-G?mez et
al. (2005), proposed a benchmark of learning capability. Naot et al. (2004) in particular
provide good conceptual instances on how to discern the quality of organisational learning.
The work presented in this paper is partly inspired by this conception, in that it emphasises
the relationship between different organisational facets. In the case of this paper, these are the
relationships between the structural, political and cultural facets of organisational learning.
3. CONCEPTUAL FRAMEWORK
Having reviewed the major generic organisational learning theories in a broad sense, this
paper found a paradox in that most of these theories scarcely support the true existence of
organisational learning per se, while they supposedly pursue understanding of the
phenomenon of ‘learning by organisations’. There are still many who analyse organisational
learning as ‘learning of individuals in organisations’ or even simply assume that it is
metaphorically similar to individual learning. However, a number of recent articles mark the
necessary shift in paradigm (e.g. Lipshitz et al., 2000; 2002). In this view, the occurrence of
organisational learning is understood as ‘learning by organisations’ not ‘by individuals in
organisations’. This principle was first coined by Lipshitz et al. (2002) and is adopted in the
present paper. Based on this argument, the idea of organisational learning mechanisms has
emerged.
700
3.1 Organisational Le arning Mechanisms
701
instances of such mecha nisms appearing in the literature (see, for example, Kululanga et al.,
2001; Prencipe & Tell, 2001; Franco et al., 2004; Roth & Kleiner, 1998; Amstrong & Foley,
2003). However, this paper exclusively presents some key learning mechanisms that are
relevant to construction companies, as suggested by some prior literature. In synthesizing the
various useful learning mechanisms, a set of theoretical construction organisational learning
mechanisms is prepared (see Table 1).
According to Popper & Lipshitz (2000: 185), “organisational learning mechanisms link
learning in organisations to learning by organisations in a concrete, directly observable and
malleable fashion”. If organisational learning performance is what the organisation aims to
measure, one may direct a glanced observation at whether organisational learning
mechanisms are in existence in the first place; otherwise, there will be no organisational
learning, in the sense that they may have not been institutionalized ‘formally’. However,
Lipshitz at al. (2002) themselves argue that whilst these structural facets are fundamental,
alone, they are not sufficient to accurately gauge the quality of organisational learning
performance. In this paper, it is argued that the degree of organisational learning performance
depends on two additional facets of organisational learning, i.e. political and cultural. The
proposed framework (see Figure 2) hypothesizes the linkage between these organisational
learning facets. It starts with the political facet, as represented by some organisational
political interventions (Argyris & Schön, 1996; Ferdinand, 2004), which in turn will instigate
the presence of a set of structural infrastructures in the form of organisational learning
mechanisms. Together, both organisational political interventions and organisational learning
mechanisms will facilitate the formation of learning cultures and norms (Yang, 2003; Jerez-
G?mez et al., 2005), which are prerequisites to the occurrence of learning by organisations.
How this affects the presence of learning environments (Pedler et al, 1997; Thomsen &
Hoest, 2001) can be observed and measured through the proposed organisational learning key
performance indicators. The ultimate attainment of such processes is the state of a highly
facilitative learning environment. The end story will be the identification of characteristics
that represent a model of a learning organisation (see the characteristic of learning
organisations).
Organizational
Learning Organization
A1
Learning
State of
Mechanisms Organizational
Cultural Highly
Learning’s Key
Instigates
A1,2 B C D D
Facilitates Requires Leads to Results in
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3.3 Organisational Learning Key Performance Indicators
4. METHODOLOGY
This research is intended to discover how construction companies learn. The aim is to test the
previously stated propositions about the construction context with respect to organisational
learning. The main objective, however, is not the examination of learning per se, but rather to
seek how it ought to be practiced in the industry. This will eventually involve the evaluation
of current generic models in terms of their applicability to construction companies and the
generation of a specific model for the process of organizational learning in the context of
project-based construction organisation. The overall research methodology has been designed
703
to follow six major stages. In the Review of the Current State of Knowledge, a literature
search is carried out to establish the theoretical underpinning of the research. It is based on
the generic theories of organisational learning, supplemented by a small number of
construction-specific research studies. This is followed by a Business Environment Audit.
To provide the sample for the study, approximately 100 construction companies linked to
the Constructing Excellence initiative in the North East are being audited to establish their
business environments, such as their position in the market, typical procurement experience,
external and internal business contexts and in particular how they manage themselves. The
objective is to identify a comparable group of companies that can be analysed in depth. For
the purpose of primary Data Collection, a process of screening on the basis of consistency of
the business environment criteria will be undertaken. The selected companies will then be
invited to participate in the full data collection process. The data collection process will be
multifaceted in nature and dependent upon the learning mechanisms in practice.
The Data Analysis will determine the extent of engagement with organisational learning
key performance indicators derived from the review of the current state of knowledge. 20%
of the selected companies – those that exhibit greatest correlation with the key performance
indicators - will be involved in the model building stage via case study methodology. In
Model Building, the learning processes undertaken by the sample of high achieving
companies, in terms of their learning performance, will be tested against the generic
organisational learning theories to build a construction-specific model. The model will then
be tested on another 20% of companies – those that exhibit the least correlation with the key
learning performance indicators.
5. PRELIMINARY FINDINGS
704
In summary, although still relatively small in number, the quality of the responses was
excellent in terms of their consistency, completeness and clarity with regard to the
information provided by respondents. There was no indication of confusion or difficulty in
answering the questions in the questionnaire, signifying its efficiency and appropriateness. In
themselves, these tentative findings contain new empirical data and present a fascinating
snapshot of the North East construction activities.
This paper has presented some reflections on the current state of the literature on
organisational learning. The key to this paper is a presentation of a conceptual framework for
benchmarking organisational learning performance. This was followed by the presentation of two sub-
frameworks: organisational learning mechanisms and organisational learning key performance
indicators. It is proposed that this framework be used as a model for measuring organisational
learning. This conceptual framework will then be tested empirically during the next stage of
the research process. It incorporates three organisational learning facets: structural, political,
and cultural.
At the present stage of analysis, a business environment aud it has been partly completed
and a preliminary analysis of responses to the questionnaire prepared. An interesting image of
the North East construction activity as a result of this analysis has also been portrayed. This
also offers a picture of some indicative characteristics regarding how construction companies
organize their projects. Albeit a fraction of ongoing major research, this preliminary report
paves the way for some immediate reflections on how the next stages of the research are
organized, as will be presented below.
The next stage of the study will be the primary data collection. The initial procedure is to
select a comparable group of responding companies based on the consistency of business
environment criteria. A comp arable group of construction companies that is anticipated to
emerge from this segregation process will then be assessed as to whether they will be
technically and theoretically qualified to be invited to participate in further in-depth
investigation. These selected companies will go through a test of their learning performance
using a proposed model of the organisational learning key performance indicators. The
outcome of this test is expected to sort and list these companies in terms of their degree of
learning performance. Approximately 20% of these companies – the high achievers - will be
involved in the model building stage through case studies. At the heart of this procedure is
the development of a construction-specific organisational learning model. This involves the
identification of learning mechanisms that allow project teams to transfer their learning from
projects to their home organisations. In the same vein, there should be other secondary
mechanisms by which organisations inform new project teams. All in all, a representation of
how a project-based construction organisation learns is hoped to be replicated in this model.
The final procedure of the research will involve model testing and refinement of the
organisational learning key performance indicators model.
Two keys contributions are anticipated to materialize upon the completion of this PhD
study. The primary contribution will be the generation of a model, specific to construction
companies, which displays the process of organisational learning from existing projects for
the benefits of future projects. Secondly, as part of the process, knowledge will be gained in
terms of synthesising theoretical perspectives in generic organisational learning. One of the
outcomes of the latter is the key performance indicators model that functions as the analytical
705
framework for this research. At present, as can be seen from the list of references used in this
paper, there is little current knowledge on the business environment of construction
companies and data of this kind will represent additional knowledge. There is also little
known about the extent and nature of the learning processes currently being used by
construction companies and this study offers insights in that direction as well.
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