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    Creativity in Design

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    Ndvs Prasad
    Creativity involves flexible thinking and seeing connections between unrelated ideas. While original ideas are rare, creativity comes from combining existing concepts in new ways. Developing one's ability to think intuitively and creatively can be learned through exercises. The creative process is similar across fields and involves systematically exploring ideas through experimentation and refining problems until a solution is found. Design and scientific processes both involve preparing by studying examples, gathering information through experimentation, identifying a problem, and iteratively testing solutions through a series of works or experiments.

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    Creativity in Design

    Uploaded by

    Ndvs Prasad
    24 views2 pages
    Creativity involves flexible thinking and seeing connections between unrelated ideas. While original ideas are rare, creativity comes from combining existing concepts in new ways. Developing one's ability to think intuitively and creatively can be learned through exercises. The creative process is similar across fields and involves systematically exploring ideas through experimentation and refining problems until a solution is found. Design and scientific processes both involve preparing by studying examples, gathering information through experimentation, identifying a problem, and iteratively testing solutions through a series of works or experiments.

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    Creativity involves flexible thinking and seeing connections between unrelated ideas. While original ideas are rare, creativity comes from combining existing concepts in new ways. Developing one's ability to think intuitively and creatively can be learned through exercises. The creative process is similar across fields and involves systematically exploring ideas through experimentation and refining problems until a solution is found. Design and scientific processes both involve preparing by studying examples, gathering information through experimentation, identifying a problem, and iteratively testing solutions through a series of works or experiments.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views2 pages

    Creativity in Design

    Uploaded by

    Ndvs Prasad
    Creativity involves flexible thinking and seeing connections between unrelated ideas. While original ideas are rare, creativity comes from combining existing concepts in new ways. Developing one's ability to think intuitively and creatively can be learned through exercises. The creative process is similar across fields and involves systematically exploring ideas through experimentation and refining problems until a solution is found. Design and scientific processes both involve preparing by studying examples, gathering information through experimentation, identifying a problem, and iteratively testing solutions through a series of works or experiments.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Creativity and the Design Process

    Creativity is a quality that is highly valued, but not always well understood. Those
    who have studied and written about it stress the importance of a kind of flexibility of
    mind. Studies have shown that creative individuals are more spontaeous, expressive,
    and less controlled or inhibited. They also tend to trust their own judgement and
    ideas-- they are not afraid of trying something new.

    A common misunderstanding equates creativity with originality. In point of fact, there


    are very few absolutely original ideas. Most of what seems to be new is simply a
    bringing together of previously existing concepts in a new way. Psychologist and
    author Arthur Koestler referred to this merging of apparently unrelated ideas as
    bissociation. The fact that creative thinking is based on a knowledge of previous work
    in one's field is the justification for teaching the history and foundations of a given
    field as a resource for future research and creative work. It is possible to develop ones
    ability to think intuitively and creatively. The exercises assigned in this class are in
    part intended to expand these skills.

    Thus creativity is the ability to see connections and relationships where others have
    not. The ability to think in intuitive, non-verbal, and visual terms has been shown to
    enhance creativity in all disciplines. It has also been shown that the creative process is
    very similar in all fields.

    Essentially the design process is a problem-solving process, and the designer, just like
    the laboratory scientist, will be most successful if the problem is approached in a
    systematic manner. Successful fine artists generally follow the same pattern in
    developing their creative ideas, though they may be less conscious of the process they
    are following. Initially the researcher or designer/artist will tend to experiment in a
    rather random manner, collecting ideas and skills through reading or experimentation.
    Gradually a particular issue or question will become the focus of the reading and
    experimentation. The next step is to formulate a tentative problem, and begin to
    explore that topic. Eventually the problem is refined into a research question or design
    problem that the person will then pursue through repeated experimentation. In design
    or fine arts production, this takes the form of works created in a series. Each effort
    solves certain problems, and suggests issues to be dealt with in the next work (or
    experiment). Working in a series is the most important stage of the design process.
    The ability to experiment, to value and learn from mistakes, and build on the
    experience achieved is the hallmark of a the truly successful and creative individual,
    whatever the field.
    The table that follows outlines the parallels between design process and classic
    scientific method.

    A Comparison of Scientific Research method and Design Process models


    Research method Design process
    Study historic and contemporary
    Preparation for research Literature review
    examples, media
    Information gathering.
    Experimentation with materials
    Goal: to limit variables Collection of preliminary field data
    and visual ideas
    and identify problem
    Information correlated; problem
    Design problem identified
    Identification of problem defined; educated guesses made;
    through visual analysis and
    and hypothesis hypotheses stated; research design
    recognition
    prepared
    Research plan is carried out; results
    Work is created in a series, with
    Exposition of facts and are analyzed, plan is modified as
    each work suggesting problems
    interpretation necessary based on results;
    to explore in subsequent work
    experiments are replicated
    Presentation of results Exhibition of work or production
    Publication of findings
    and findings of design

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