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    Hot Offer Checklist PDF

    Uploaded by

    Zeeshan Khan

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    © All Rights Reserved
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    Hot Offer Checklist PDF

    Uploaded by

    Zeeshan Khan
    527 views5 pages

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    hot-offer-checklist.pdf

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    527 views5 pages

    Hot Offer Checklist PDF

    Uploaded by

    Zeeshan Khan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 5

    Alex Cattoni's

    HOT OFFER

    CHECKLIST

    WATCH THIS VIDEO FIRST


    CLICK HERE

    Follow me
    @alexcattoni

    © Cattoni Creative Inc. | All Rights Reserved | AlexCattoni.com


    9 Components of a
    Compelling Offer
    Component #1: The Headline
    Headlines are strategically-written attention grabbing statements with the sole
    purpose of getting a viewer to engage with you. In the case of writing sales copy,
    the goal of the headline is to pique your prospect’s curiosity enough to get them
    to continue reading or listening.

    Component #2: The “S-Hook”


    In copywriting, a hook is any idea that hooks the viewer’s interest. You should
    open a loop with your headline, and then continue on with the hook concept as
    you begin your sales message. It should provoke an emotion and help the reader
    identify with you. This is when your prospect self-selects. It’s when they decide if
    you’re actually talking to THEM! That’s what makes this the single most
    important component of any sales page. It’s the hardest part to write, but also my
    most favorite because it’s where you get creative. When it comes to the 80/20
    rule. This is the 20% of the copy that takes 80% of your time, but it also makes
    80% of the impact. Now, why I call it an S-Hook is because this is most easily done
    in one of 3 ways; Story, Science or Supposition. This component of your sales
    message needs to include at least one of these things.

    Component #3: The Problem


    Put quite simply, you must address the pain or problem the viewer is feeling. No,
    not by putting salt in the wound, but by allaying their fears. You want them to
    know that you understand what they’re going through, that they are not alone
    and that you’re here to help. There’s a wide spectrum of opinions on how much
    pain-focused marketing should be used. But I’m here to tell you it is absolutely
    necessary for an effective sales message AND you can do it in a way that
    showcases empathy and understanding, rather than fear and force.

    © Cattoni Creative Inc. | All Rights Reserved | AlexCattoni.com


    Component #4: The Offer
    This is where you present your solution to said problem. The #1 most important
    thing to remember about your offer is that the value should always be greater
    than the price! And that doesn’t mean what YOU feel the value of your product is,
    but what your ideal prospect would happily pay for the solution you’re offering.
    The greater the value/price gap, the more irresistible your offer! Two ways to
    create this gap is through 1) Discounts and 2) Premiums. Discounts are a
    temporary or exclusive decrease in price and premiums are additional bonuses
    that bump up the overall value. A great offer includes both, maximizing that
    price/value gap. Obviously in the case of a landing page that simply asks for an
    email opt-in, the price is 0. However there is still a cost associated with giving an
    email address – your prospect will always ask “is it worth it?” You must offer value
    to overcome this perceived cost.

    Component #5: Benefits


    Whereas the solution is WHAT you’re offering, the benefit is WHY someone
    should buy it. This part of your sales copy should list all the benefits one can
    expect to receive when purchasing from you (or opting in with their email
    address). This is the perfect time to overcome potential objections your prospect
    might have. Also, you always want to promise some sort of immediate benefit.
    While your product or service may not offer overnight results, you want your
    prospect to feel excited about what could happen in the next few minutes – what
    will they get? How can you support them immediately? Why should they want to
    buy right now

    Component #6: Social Proof


    Social proof allays your prospects fears, creates massive trust and builds
    authority. In any way you can, you want to show how many other people have
    benefited from your product or service. This can be done through showcasing
    reviews, testimonials, social media comments or follower size. Include as much of
    this as possible throughout your sales message and more heavily at the clear point
    of conversion, like right before you present the offer or on the shopping cart page.
    And this goes without saying, but USE ONLY REAL SOCIAL PROOF. If you’re not
    you won’t be in business long.

    © Cattoni Creative Inc. | All Rights Reserved | AlexCattoni.com


    Component #7: Scarcity
    It’s a term used commonly in economics for when demand is greater than supply.
    In marketing, it’s the principle of making products or services seem limited in
    someway, and therefore harder to obtain. Scarcity gives your prospect a reason
    to buy NOW. We see it used everywhere. When you’re booking a hotel and it says
    “only 2 rooms left at this price”. Or when you get an email about a 24-hour seat
    sale on your favorite airline. It’s there because it works very very well. Therefore,
    in order to have a compelling and effective offer, you should absolutely be
    including it in your sales messaging. If done right, it won’t seem hypey or pushy.

    Component #8: Risk Reversal


    Hopefully by this part of your sales offer you’ve built up so much value and
    created enough trust that all you need to do here is share all the stuff that just
    makes for good business – your guarantee, payment terms, and purchase
    expectations. People like to be told exactly what is going to happen next, how safe
    and secure their order and credit card details are and when and how they can
    expect to receive their purchase. These should be written in very concise and
    clear terms to make it as easy as possible for your prospect to get off that fence.

    Component #9: A Call-To-Action


    You need to tell your prospects what you want them to do! On your sales or opt-
    in pages, include copy that tells people exactly what to do next. For example…
    “Complete your details below to reserve your free seat” or “Click the button
    below now to get instant access”. The most important rule of copywriting is to
    have only ONE CLEAR AND CONCISE call to action. You should only be asking
    your prospect to do one thing - and that’s to sign up or buy. Not share, comment,
    watch, like, sign up AND buy. If your sales message is longer than a couple
    hundred words, include the call to action multiple times throughout your page or
    video… and definitely put your first CTA above the fold which means your
    prospect does not have to scroll in order to see it.

    © Cattoni Creative Inc. | All Rights Reserved | AlexCattoni.com


    Alex Cattoni's
    HOT OFFER CHECKLIST

    ☐ Component #1: The Headline

    ☐ Component #2: The “S-Hook”

    ☐ Component #3: The Problem

    ☐ Component #4: The Offer

    ☐ Component #5: Benefits

    ☐ Component #6: Social Proof

    ☐ Component #7: Scarcity

    ☐ Component #8: Risk Reversal

    ☐ Component #9: A Call-To-Action

    © Cattoni Creative Inc. | All Rights Reserved | AlexCattoni.com

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