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Digital Marketing Assmt 2

This document categorizes keywords for hotel booking into broad, phrase match, exact, and negative keyword categories. Keywords like "hotels" and "booking" are listed as broad keywords that are general search terms related to finding hotels. Phrase match keywords target specific interests like "best hotel deals" or "family hotels". Exact keywords like "HOTEL" and "Stayin" are for focused searches of those exact terms. Negative keywords like "comfortable" and "deal" are excluded since they could relate to non-hotel searches.

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SWATI SUMAN
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0% found this document useful (0 votes)
51 views4 pages

Digital Marketing Assmt 2

This document categorizes keywords for hotel booking into broad, phrase match, exact, and negative keyword categories. Keywords like "hotels" and "booking" are listed as broad keywords that are general search terms related to finding hotels. Phrase match keywords target specific interests like "best hotel deals" or "family hotels". Exact keywords like "HOTEL" and "Stayin" are for focused searches of those exact terms. Negative keywords like "comfortable" and "deal" are excluded since they could relate to non-hotel searches.

Uploaded by

SWATI SUMAN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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KEYWORDS

BROAD

 Hotels
 Booking
 Best hotels
 Best reviewed
 Hotel deal
 Hotel nearby
 Bst hotel
 Online hotel
 Hotel Room

I have included these in the list as these are general terms that are used for searching hotels and
if we pop in the first page of display list people will show more interest. They are related to the
website not specific thus categorising them under broad type is cost effective.
PHARSE MATCH

 Best hotel deals


 Hotels of stayin
 Comfortable stay
 Couple friendly hotels
 Family hotels
 Cheap and best hotels
 Best reviewed hotels
 Bst hotel deal
 Stayin hotels

Categorised under phrase type as it would target the specific audience that would be interested in
looking for just best reviewed hotels or just stayin hotels or just couple friendly hotels also because
the cost associated with them is also affordable also it would not allow irrelevant cost as the specific
keywords when entered will only display the website.
EXACT

 HOTEL
 Hotel Rooms
 Stayin
 Stayin hotels

As when the customer is to search for a particular product such as hotels, rooms, then only the
website would be shown unless not for irrelevant addition of cost. And would target the most
focused audience who want to find hotels or stayin hotels.
NEGATIVE KEYWORDS:

 Comfortable
 Deal
 Near Me
 Room

These negative keywords can be searched for various reasons as comfort can be typed for
comfortable sofa, deal can be for shopping and so on thus I included these in my negative list.

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