Digital Marketing Assmt 2
Digital Marketing Assmt 2
BROAD
Hotels
Booking
Best hotels
Best reviewed
Hotel deal
Hotel nearby
Bst hotel
Online hotel
Hotel Room
I have included these in the list as these are general terms that are used for searching hotels and
if we pop in the first page of display list people will show more interest. They are related to the
website not specific thus categorising them under broad type is cost effective.
PHARSE MATCH
Categorised under phrase type as it would target the specific audience that would be interested in
looking for just best reviewed hotels or just stayin hotels or just couple friendly hotels also because
the cost associated with them is also affordable also it would not allow irrelevant cost as the specific
keywords when entered will only display the website.
EXACT
HOTEL
Hotel Rooms
Stayin
Stayin hotels
As when the customer is to search for a particular product such as hotels, rooms, then only the
website would be shown unless not for irrelevant addition of cost. And would target the most
focused audience who want to find hotels or stayin hotels.
NEGATIVE KEYWORDS:
Comfortable
Deal
Near Me
Room
These negative keywords can be searched for various reasons as comfort can be typed for
comfortable sofa, deal can be for shopping and so on thus I included these in my negative list.