SODIS Manual: Guidance On Solar Water Disinfection
SODIS Manual: Guidance On Solar Water Disinfection
SODIS manual
Guidance on solar water disinfection
About the publishers
Eawag
P.O. Box 611
8600 Dübendorf
Switzerland
Phone: +41 (0)58 765 52 86
Fax: +41 (0)58 765 53 99
Email: info@sandec.ch
ISBN: 978-3-906484-59-4
2
Foreword
The SODIS Reference Centre of Eawag/Sandec extends thanks to all the institutions and persons involved in the SODIS program and grate-
fully acknowledge their collaboration and assistance. In particular, we would like to express our gratitude to the directorate of Eawag for sup-
porting research on SODIS and hosting the SODIS promotion program as a spin-off of this research. We thank the Swiss Agency for
Development and Cooperation for its support in the first phases of the SODIS program, and various other donors for their financial support of
SODIS projects. These include, among others: Solaqua Foundation, Lions Clubs, Rotary Clubs, Symphasis Foundation, Tiberius Foundation,
Fondation Ensemble, Fondation Bay, Avina Foundation, Addax Foundation, Georg Fischer Foundation, Max Hauri Foundation, Medicor Foun-
dation, Michel Comte Foundation, Lotteriefonds St.Gallen, City of Zurich, Von Opel Foundation, Carl Hirschmann Foundation, Broillet AG,
Jansen AG, IBM, Gobafund, and the Swiss Development Cooperation. We also acknowledge the fruitful collaboration with Helvetas Swiss
Intercooperation, a Swiss NGO that continues the implementation of SODIS projects as part of their own water and sanitation program.
3
Table of Contents
1 SODIS at a glance 8
1.1 The SODIS method 8
1.2 Niche of SODIS in the context of HWTS and WASH 9
1.3 Health benefits of SODIS 10
1.4 History of SODIS 10
4 Appendices 52
4.1 References 52
4
Acronyms
Acronyms
Eawag Swiss Federal Institute of Aquatic Science and Technology
LRV Log reduction value: used to specify by what order of magnitude concentrations of pathogens are reduced
(1 log = factor 10, 2 log = factor 100, etc.)
SODIS or SODIS method Standard water treatment method based on the principle of solar (water) disinfection
Solar water disinfection Inactivation of pathogens in water caused by irradiation of sunlight through direct and indirect mechanisms
SODIS Reference Centre Program of Eawag to support the research and promotion of SODIS
5
About this manual
1. SODIS at a glance
The first part presents the basic facts about solar disinfection and the SODIS method, gives in-
formation about the history of the SODIS method and highlights its benefits. It also discusses
the niche of SODIS in the context of HWTS and WASH and the potential impact and role of SO-
DIS in relation to programs aiming at reducing the prevalence of diarrheal disease.
6
About this manual
...
7
SODIS at a glance
1 SODIS at a glance
1.1 The SODIS method
The SODIS method is a water disinfection method, making use of
the sun’s energy and using PET bottles. It exploits the germicidal
effect of solar radiation – especially UV-A radiation - on diarrhoea
causing pathogens.
4. Store water: The treated water is stored in the bottles until con-
sumption in order to avoid re-contamination.
8
SODIS at a glance
9
SODIS at a glance
Martin Wegelin receiving the Red Cross Price for SODIS at the Swiss parliament (2006)
10
SODIS at a glance
11
Technical aspects
water disinfection DIS, thus, likely occurs through the exogenous production of reactive
oxygen species - mediated through photosensitizers dissolved in the
The term solar water disinfection describes the process of inactiva- water – which then damage the viruses’ genome and/or capsid shell,
tion of pathogens in water through the direct effects of solar irradia- while direct inactivation is of minor importance in PET bottles be-
tion. It takes place in the top layer of surface water bodies, and is cause they block most of the UV-B radiation. Virus inactivation in PET
harnessed for drinking water disinfection. The spectrum of solar radi- bottles is, therefore, typically slower and more dependent on water
ation reaching the Earth’s surface consists of radiation of different composition than the inactivation of bacteria. Many protozoa that can
wavelengths, i.e., ultraviolet, visible, and infrared radiation. The main form cysts or spores are particularly resistant to environmental
mechanism of pathogen inactivation during solar disinfection is direct stress, including solar UV radiation. As a consequence, most patho-
or mediated damage to proteins and the DNA of the organisms, in- genic protozoa are less removed efficiently by the SODIS method, or
duced by radiation in the UV-B, UV-A, and possibly the lower visible require higher irradiation doses for complete inactivation (see chap-
range. ter 2.2.1).
The relatively small fraction of solar UV-B radiation that reaches the
earth’s surface can inactivate pathogens by degrading the organisms’ Box 2: Terminology Solar Water Disinfection vs. SODIS
DNA or RNA (Jagger 1985). This direct inactivation mechanism is of • The term solar water disinfection describes the process of the inactiva-
minor importance to the SODIS method based on the use of PET bot- tion of pathogens in water through the direct effects of solar irradiation.
tles, however, because PET absorbs most of the UV-B radiation. • The term SODIS or SODIS method commonly refers to the standard
method formulated for household use with PET bottles and one to two
days of solar exposure.
The UV-A fraction of the solar spectrum does not directly affect the
DNA or RNA in pathogens. It does, however, cause the formation of
reactive oxygen species (ROS, e.g., singlet oxygen, superoxide, hy-
drogen peroxide, and hydroxyl radical), which then react with and
damage the DNA or proteins of microorganisms (Whitlam & Codd
1986). ROS formation can be mediated by organic photosensitizers
dissolved in the water, such as organic molecules or iron (exogenous
mechanism), or by molecules of the pathogenic organisms them-
selves (endogenic mechanism).
12
Technical aspects
2.2 Factors of pathogen This section postulates the typical pathogen removal levels in tropi-
removal capacity cal/subtropical countries at temperatures up to 45ºC, assuming that
SODIS has been correctly applied. Higher reduction rates are possi-
Numerous studies under laboratory and field conditions have docu- ble for strong irradiation conditions or water temperatures above
mented the pathogen removal capacity of solar water disinfection in 45ºC, and lower rates occur especially if several unfavourable condi-
general, and of the SODIS method using PET bottles in particular. Ac- tions co-exist (i.e., winter season, cloudy weather, turbid water,
cording to the findings of these studies, the disinfection efficacy of scratched bottles, etc.). These values are based on published results
the SODIS method depends on a number of factors: of field and lab studies. Note that the measured ‘reduction’ in patho-
• Type and origin of pathogenic organism gen concentrations always depends on the method of analysis. There
• Irradiation intensity is evidence that the assessment of viability/cultivability of pathogens
• Material and size of bottles can lead to overestimations of the actual infectivity (Smith et al. 2000;
• Place and position of bottle exposure McGuigan et al. 2006), or underestimations, i.e., if re-growth occurs.
• Turbidity and dissolved organic matter
• Oxygen content
• Water temperature Box 3: Measuring disinfection effectiveness
• Re-growth • The pathogen removal capacity of a technology is often described in
units of ‘log reduction values’ (LRV). A log reduction value of 1 corre-
The available data do not allow for a complete and systematic under- sponds to a reduction in pathogen concentrations by 90%, a LRV of 2 to
standing of the influence of all of the above different factors, or for a reduction by 99%, etc.
• Another common measure for the pathogen removal efficiency is the in-
the construction of predictive models that show the combined effect
activation rate coefficient k. The inactivation rate can be calculated from
of these factors on the disinfection effectiveness. the ratio of the start and end concentration of pathogens, and the treat-
ment time (t) or received irradiation dose (Fluence, F), respectively, as-
For practical applications, standard recommendations are applied suming first order inactivation kinetics: ln[C/C0]=-k*t
that reduce the complexity for the users, but which allow for satisfac- • The extent of pathogen removal for the SODIS method is often specified
as a function of the received dose of solar radiation - or the exposure
tory pathogen inactivation results most of the time under most cir-
time at a specific irradiation intensity required to reduce the pathogen
cumstances. Some of these recommendations were formulated concentrations by a certain factor, e.g., by 3 LRVs (99.9%). The fact that
somewhat heuristically based on the limited available data (e.g., the different SODIS studies measured the intensity of solar radiation (real or
thresholds for turbidity level, bottle volume or geographical latitudes simulated) for different wavelength ranges (e.g., full spectral light, UV-A:
where SODIS can be applied), and substantiated by the results of 320-400nm, or arbitrary range: e.g., 350-450nm) makes the comparison
of results across studies difficult.
field tests.
13
Technical aspects
2.2.1 Type and origin of patho- spore-forming bacteria, viruses, and protozoa. Inactivation studies for
SODIS based on the concentration of total coliforms likely underes-
genic organisms timate the effectiveness for pathogenic bacteria, as some coliforms
adapt to environmental stress and are, therefore, more resistant to
The resistance to UV-A irradiation varies considerably between differ- solar radiation.
ent types of pathogens. Generally, pathogenic bacteria are less capa-
ble of withstanding the effects of solar UV radiation compared to Pathogen Log Reduction Approx. Reference
most viruses and spore or cyst forming protozoa. Many viruses are reduc- of patho- time re-
tion gen con- quired for 3
strongly affected by UV-B radiation, which plays a minor role in the value centration log reduc-
SODIS process with PET bottles. Differences in terms of resistance (6h)* (6h)* tion*
to solar radiation are observed also between different species of Escherichia 2-5 99 – 1 day (McGuigan et al. 1998; Ke-
pathogenic bacteria, though the variance is smaller than for different coli 99.999% hoe et al. 2001; Fujioka &
Yoneyama 2002; Berney
viruses and protozoa. et al. 2006; Boyle et al.
2008; Fisher et al. 2008;
Tables 1-3 provide log reduction values of SODIS for different patho- Fisher et al. 2012; Kruti &
Shilpa 2012)
gens. These figures are based on published studies. Log reduction
Vibrio chol- 3-5 99.9- 3h (Kehoe et al. 2004; Berney
values relate to the solar exposure of water in PET bottles or compa-
era 99.999% et al. 2006)
rable lab experiments (UV-B cut off for studies with viruses) and tem-
Salmonella 2-4 99 – 1 day (Smith et al. 2000; Kehoe
peratures below 40ºC (i.e., no synergistic effect of radiation and spp. 99.99% et al. 2004; Berney et al.
temperature). These results are believed to be representative of the 2006; Bosshard et al.
efficacy of SODIS under typical field conditions in tropical countries, 2009)
assuming the correct application of SODIS according to the standard Shigella 2-4 99 – 1 day (Kehoe et al. 2004; Berney
recommendations. For particularly favorable or unfavorable condi- flexneri 99.99% et al. 2006; Bosshard et al.
2009)
tions (in terms of water composition, solar intensity and temperature)
Shigella dys- >4 >99.99% < 1day (Kehoe et al. 2004)
the inactivation rates may also be higher or lower than specified here.
enteriae
Campylobac- >4 > 99.99% < 1 day (Boyle et al. 2008)
ter jejuni
Bacteria Yersinia en- >3 > 99.9% 1 day (Boyle et al. 2008)
terocolitica
Bacteria cause some of the most dangerous diarrheal diseases, in-
Enterococ- 2-5 99 – 1 day (Reed 1997; Fujioka &
cluding cholera and bacterial dysentery. None-spore forming diar- cus feacalis 99.999% Yoneyama 2002)
rhoea-causing bacteria are among the pathogens that are most
Table 1: Inactivation of bacteria
effectively inactivated by solar irradiation. SODIS typically reduces *estimations for irradiation intensities in tropical countries, for mostly sunny
the concentrations of these pathogens by several orders of magni- weather, i.e. for average daily UV-doses of 1MJ/m2.
tude on a typical day in tropical or subtropical regions. Inactivation
rates vary from species to species. For example, the dose and solar
exposure time required to reduce the concentration of Vibrio Choler-
ae by 90% [165 kJ/m2 in the range of 350-450 nm corresponding to
24 minutes of exposure in the experiment conducted by Berney
(2006)] is substantially lower than the required dose and exposure
time for E.coli (1210 kJ/m2, 182 minutes, respectively). Table 1 pre-
sents the typical removal rates for different types of pathogenic bac-
teria that have been reported in scientific literature.
14
Technical aspects
Viruses perature, inactivation rates greater than 3-4 LRV can be expected for
the more susceptible viruses. Some virus concentrations may be
Major waterborne viruses include Rotavirus, Caliciviruses, Coxsacki- hardly affected by SODIS (LRV < 1), especially under unfavourable
evirus, Enterovirus (e.g., Poliovirus, Echovirus), Adenovirus, Hepatitis conditions (e.g., in water with much organic material and low tem-
A and E virus, Coronavirus and Astrovirus (SuSanA 2009). Viruses are peratures), and for the more resistant types.
responsible for a substantial share of total infections with diarrheal
disease. However, evidence suggests that rotavirus - which causes
most virus-related diarrhoea cases in children - is mainly transmitted Pathogen Log re- Reduction Time for Remarks Reference
via contaminated hands or other surfaces (Percival et al. 2004), duction of patho- 3 log re-
value gen con- duction
though drinking water is also a possible transmission route. (6h) centration (h)
(6h)
As infective viruses are often more difficult to quantify than bacteria, Bovine ro- 0.5-1 70% - 90% >20 Lab experi- (Wegelin et al.
there is less data available on the inactivation efficacy of SODIS for tavirus ments with cut 1994)
off filter for UV-
viruses than for bacteria. Furthermore, some of the available SODIS B
studies used bacteriophages as models for human viruses, instead
Coliphage 1 90% >15 Lab experi- (Wegelin et al.
of actual pathogens, and used experimental set-ups that are not rep- f2 ments with cut 1994)
resentative for the standard SODIS method in PET bottles (i.e., not off filter for UV-
B
cutting off the radiation in the UV-B range). Table 2 presents only data
that are believed to be representative for the standard SODIS meth- EMCV >0.5 Very low >50 Lab study with (Wegelin et al.
cut off filter for 1994)
od. UV-B
Wild <1 50% >30 Field study with (Dejung et al.
An early study on solar disinfection found that solar radiation affects coliphag- PET bottles 2007)
the encephalomyocarditis virus, bacteriophage f2 and bovine rotavi- es
rus in approx. in the same rate as bacteria, i.e. 3-4 log removal for 6 Polio Virus Very Very low >50 Lab study with (Fujioka &
hours, (Wegelin et al. 1994). This was also confirmed in later studies low cut-off at 360nm Yoneyama
or UV-B 2002; Silver-
for poliovirus (Heaselgrave et al. 2006), coxsackievirus, poliovirus and
man et al.
hepatitis A virus (Heaselgrave & Kilvington 2012), as well as for echo- 2013)
virus, coxsackievirus and poliovirus (Fujioka & Yoneyama 2002). How- Murine 1.3 95% 1.8 PET bottles (Harding &
ever, this high observed inactivation rate was probably caused norovirus Schwab 2012)
mainly by the small fraction of UV-B radiation in sunlight that reaches MS2 1-4 90-99.99% <6 - 33 PET bottles. (Fisher et al.
the earth’s surface. coliphage High values for 2012; Harding
swiss tap water, & Schwab
low values for 2012; Dionisio
Studies with SODIS using PET bottles (which block most of the UV-B Indian tap and Calado 2013)
radiation) yielded far lower inactivation rates (> 30 hours exposure groundwater in
time needed for 3 LRV for Rotavirus, corresponding to only 0.5 LRV the study by
Caldao
in 6 hours (Fisher et al. 2012)). A recent study investigating virus re-
Echovirus 1 90% >12 PET bottles. In- (Fujioka &
moval in PET containers indicates that the inactivation rate strongly
dian groundwa- Yoneyama
depends on the type of virus, and on the water composition (Dionisio ter. 2002; Dionisio
Calado 2013). Inactivation rates were higher in Swiss tap water than Calado 2013)
in tap and groundwater from Chennai, indicating that the higher lev- Coxsacki- Very Very low >50 Cut-off at (Fujioka &
els of dissolved organic material in the Indian groundwater hinder the evirus low 360nm Yoneyama
2002)
production of reactive oxygen species. Viruses that are more suscep-
tible to oxidants (bacteriophage MS2 and echovirus) were inactivated PhiX174 0-0.5 0 – 70% >12 PET bottles (Dionisio Cala-
bacterio- do 2013)
effectively in Swiss tap water (4 log removal in 6 hours), while inacti- phage
vation was much slower in water samples from India (1 log removal
Adenovi- Very Very low >40 PET bottles (Di- (Gall 2010; Di-
in 6 hours). More resistant viruses (bacteriophage Phi X174, adenovi- rus low onisio Calado onisio Calado
rus) were inactivated at even lower rates in all water samples. The dis- 2013) 2013; Silver-
man et al.
infection of viruses in this study was significantly faster at higher
2013)
temperatures, but more research is required to determine which vi-
ruses are efficiently inactivated at temperatures typically reached in Table 2: Inactivation of viruses
SODIS bottles in tropical countries (i.e., around 40ºC) for different wa-
ter compositions.
The values presented in Table 2 are derived from studies using PET
bottles or other set-ups that cut off UV-B radiation. Higher inactivation
rates observed for the full solar spectrum are not shown as they are
not representative of the standard SODIS method using PET bottles.
15
Technical aspects
Box 5: UV-Index
The UV-Index is an indicator designed to inform the public about UV
intensity and to help them choose the appropriate protection from
sunburn and skin cancer. The UV-index is calculated from the UV-radiation
intensity in a given location weighted for the damaging effect of different
wavelengths on the human skin. Radiation in the lower wavelength range
(UV-B) is more harmful than radiation of longer wavelengths (UV-A), and,
therefore, has a greater weight in the UV-index. The intensity of UV-B
varies more strongly than visible light and UV-A radiation depending on,
e.g., season, altitude, ozone layer, and zenith angle. This means that the
UV-index is not an ideal proxy for the potential efficacy of SODIS, and is
not reliable as a guide for SODIS users to adapt exposure times. Local
weather conditions (sunny/cloudy) is a better guide for practical purposes
in most cases.
Examining petri dishes
16
Technical aspects
fluence. After a shoulder or lag period during which the concentration Intensity (6h) 93 45 44 469 794 944
of viable cells remains more or less constant, the concentrations of W/m2
viable cells drop exponentially as a function of the received UV dose. Intensity (5h) 111 54 53 563 953 1133
W/m2
The exposure time required to reach the threshold dose of solar ra-
diation mainly depends on the location and weather conditions. Aver-
age daily doses of UV radiation are displayed on the map below.
Between 30 degrees latitude North and South, the average daily UV
doses are > 1.3 times higher than the required threshold dose for SO-
DIS, except for regions with frequent cloudy or rainy weather.
17
Technical aspects
Author Irradia- Wave- Dose Intensity Result (selected pathogens) Remarks Comparison
tion length with Wegelin
type range re- 1994
ported
(Wegelin et Simulat- 350- 555 111 W/m2 3- 4 LRV =
al. 1994) ed sun- 450nm Wh/m2 in five hours for E. coli and St. faecalis,
light
(Heasel- Simulat- Wave- 150W/m2 E.coli: 5.7 log reduction after 4h wave- Not compara-
grave & Kilv- ed sun- length length ble, wave-
ington 2010) light range not range un- length range
specified clear not specified
(Dejung et al. Natural UV-A (320- UV: 16.9Wm2 (average day) Postulated minimum UV-A dose for 3LRV Mean wa- ++
2007) sunlight 400nm) vegetative bacteria incl. E.coli: 60Wh/m2 ter tem-
( 4h on average days) perature
44 de-
grees
(Fisher et al. Natural UV-A (320- 73W/m2 (calculated) 3 log reduction of lab cultured E.coli in 3h, Lab cultured: =
2012) sunlight 400nm) 3 log reduction of wastewater derived W-derived: -
E.coli in 7h
(Reed 1997) Natural Not speci- 600-750W/m2 (full spectrum?) E.coli: 6log inactivation in 3h under aero- Tempera- Not compara-
sunlight fied: Full bic conditions ture < 28 ble, wave-
spectrum? Enterococcus feacalis: similar degrees length range
not specified
(McGuigan Simulat- 20200 700 W/m2 (corresp. sunny weath- 3 log inactivation -
et al. 1998) ed sun- KJ/m2 er) 2.5 log inactivation
light, 11500 400 W/m2 (corresp. to partly 2 log inactivation
300- KJ/m2 cloudy weather)
1020nm: 2900 100 W/m2 (corresp. to overcast
KJ/m2 conditions
(Lonnen et Simulat- 300- 200W/m2 E.coli: 5.5 log inactivation in 2.5h Higher intensi-
al. 2005) ed sun- 400nm ty than Wege-
light lin
(Berney et al. Natural 350- 2400 E.coli: 3 log reduction requires 2000kJ/ =
2006) sunlight 450nm KJ/m2 m2
in 6-7h
(Boyle et al. Natural 295-385 Maximum noon intensity: >1000 Dose of 125 kJ/m2 (295-385 nm) re- +
2008) sunlight nm W/m2 (full spectrum) quired for 2 log inactivation of E.coli
Time for 4-log-unit reduction: C. jejuni, 20
min; S. epidermidis, 45 min; enteropatho-
genic E. coli, 90 min; Y. enterocolitica, 150
min.
(Kehoe et al. Natural 300- Full inactivation at 4-5 Mj(m2 High wa- Not compara-
2001) sunlight 20000nm ter tem- ble due to syn-
perature! ergistic effect
18
Technical aspects
19
Technical aspects
2.2.3 Place and position of bottle 2.2.4 Material and size of bottles
exposure Due to the wide availability of PET bottles in low- and middle-income
The penetration depth of UV-light depends on the position of the bot- countries, the SODIS method was specifically designed and widely
tle in terms of exposure to sunlight. Penetration depth is minimal - tested with this type of container. Other types of containers can also
and treatment efficacy maximal - if the bottles are placed lying down, be used for solar disinfection for drinking water purposes as long as
and at a slight incline so that the sunlight hits them at a favourable they fulfil two key requirements: high transmittance for UV radiation
angle (ideally 90 degrees). As the position of the sun shifts during the and no migration of potentially harmful substances into the water.
day, the bottles should be placed so that the penetration depth is low
on average throughout the course of the day, which is usually the As the UV transmittance and safety cannot be easily evaluated by the
case if the bottles are placed horizontally. Readjusting the inclination water users themselves, we generally do not recommend using con-
of the bottles during the day is neither practical, nor necessary. tainers made of other materials, especially plastic bottles not made
from PET, unless they have been certified and specifically approved
for SODIS use. UV irradiation intensity decreases significantly with
penetration depth in the water column, even in clear water. SODIS
efficacy is, thus, higher in smaller bottles (Dessie et al. 2014). This ef-
fect is all the more important if the water contains suspended parti-
cles or dissolved organic material that absorb UV radiation (see
below). For this reason, it is recommended to use bottles that are not
larger than 2l in volume, with a maximum penetration depth of 10cm.
20
Technical aspects
21
Technical aspects
22
Technical aspects
23
Technical aspects
4. Additives
2.3 Advanced designs A number of additives have been studied that can enhance the
A number of technological designs have been proposed to in- treatment efficacy of SODIS, including TiO2 or H2O2 (Byrne et al.
crease the technical efficacy or practical aspects related to the SO- 2011). Some of these additives substantially enhance the treat-
DIS method. As none of these designs have yet to evolve into ment effectiveness. There are two major constraints, however, to
widely promoted commercial products, they are only briefly ad- their being widely promoted and used in target countries. First, the
dressed in this manual (for a review, see McGuigan et al. 2012). addition of a substance to the water significantly complicates the
While potentially more effective and attractive than PET bottles, process for the user, while the additional benefit is limited. Even if
the marketing of advanced SODIS products will have to address exposure times can be reduced to only one to two hours, the la-
several challenges, including higher costs for water users and the bour input remains the same or even increases, and exposing the
need to establish sustainable supply chains and business models bottles for one to two (midday) hours is still a practical challenge
in target areas. Advanced designs based on solar disinfection, for people who work outside their homes. Second, the regular and
thus, do not share two of the main comparative advantages of the consistent use of a SODIS catalyst depends on the existence of
standard SODIS method, i.e., the very low or zero cost and the reliable supply chains for such a product, and relies on recurring
wide availability of required materials. The potential uptake of an purchases. There is no compelling reason for water users to buy
advanced SODIS container in relation to other water treatment and use a catalyst for solar disinfection, if they could just as well
products is at present unknown. buy and use a chemical disinfectant, e.g., chlorine, which directly
kills pathogens.
Generally, five types of technical advances can be distinguished.
5. Indicators
1. Simple local modifications for SODIS use in bottles One disadvantage of the SODIS method is that there is no visual
Different simple modifications have been proposed to increase the indication for water users to know when the water is ready for con-
efficiency of SODIS, including self-made solar reflectors to con- sumption. Technologies that measure UV radiation and that pro-
centrate sunlight, or boxes/covers for additional heating effects. duce a signal when the required dose has been received can help
While such modifications can somewhat accelerate the treatment to mitigate this constraint. Both electronic and chemical indicators
process, the magnitude of this effect is usually in the range of less are being designed and field tested. In addition to increasing us-
than 50%. Effectively motivating water users to construction and ers’ confidence in the effectiveness of SODIS, such indicators may
maintain such systems is considered challenging, and not justified add a certain modern or ‘high tech’ appeal to the method and coun-
given the limited effect. No commercial product has emerged so teract the perception of SODIS as a poor man’s solution.
far.
24
Technical aspects
25
Technical aspects
26
27
Promotion of the SODIS method
3 Promotion of Study
(Rainey &
Adoption rate
impact
early, middle, and late adopters, and that different motivational fac-
The studies related to uptake, sustainable use and the health im- tors are particularly relevant for each of these groups (e.g., Moser
pact of SODIS show that the challenges faced by SODIS users are & Mosler 2008; Tamas & Mosler 2011).
not unique, but are rather typical for the most common HWTS
methods. Scientific studies testing the effect of different promotion ap-
proaches on uptake yielded valuable insights:
• Altherr, Mosler et al. (2008 ) highlight the importance of a favour-
3.1.1 Evidence on uptake able attitude, while the intention to use also depends on perceived
Most of the available information about the uptake of SODIS social pressure and actual use on action knowledge.
stems from monitoring data from promotion projects that were • Christen, Pacheco et al. (2011) reported that the frequency of pro-
typically collected by the implementing organizations at the end motional interactions, the gender of household members, owner-
of a promotion phase. This monitoring data, however, has to be ship of a latrine, and the presence of malnourished children
carefully interpreted as the reporting biases because of the water correlated with higher SODIS uptake.
users, field workers, and implementing agencies could affect • The study of Heri and Mosler (Heri & Mosler 2008) highlighted the
the quality of the data by exaggerating the impact of the project. importance of frequent promotional interactions, and found statis-
Also, the monitoring data only provides an understanding of the tically significant correlations with SODIS use for the following be-
situation over a short-term and does not allow for extrapolations haviour change factors: daily tasks and habit, the descriptive norm
concerning long term use rates. (practice by relevant peers), perceived threat of diarrhoea, per-
ceived benefits of SODIS (cost savings, better taste) and the avail-
In projects supported by Eawag, application rates ranged from very ability of PET bottles in sufficient numbers. The intention to use
low uptake in some areas (particularly when SODIS was promoted SODIS was strongly determined by affective beliefs in this study.
along with other HWTS options) to nearly 100% SODIS use in pi- • Kraemer and Mosler (2010) found that the intention to use SODIS
lot projects with a high promotion intensity and favourable condi- increases if it is easier for people to remember to use SODIS, if
tions. The average adoption rates were in the range of 30-60% at they are convinced that untreated water is unhealthy, and if people
the end of a promotion phase, and typically dropped after promo- believe that others think positively about them when they use SO-
tion activities were discontinued. DIS (Kraemer & Mosler 2010).
• Moser and Mosler (2008) found that the involvement with the is-
The following table summarizes the adoption rates published in sue of safe water is particularly relevant for early adopters, while
scientific articles. Note that many of these results were generated middle adopters are influenced by different factors including opin-
in the context of SODIS promotion research projects where the ion leaders, and late adopters are more strongly influenced by the
main objective was to assess the effectiveness of promotion tools behaviour of the majority (Moser & Mosler 2008).
and the relevance of different influencing factors. The promotion • Graf, Meierhofer et al. (2008) found that biomedical knowledge of
methodology and resulting outcomes are not necessarily repre- the causes of young children’s diarrhoea, increased knowledge of
sentative for promotion campaigns implemented by governments the proper handling of water, stronger beliefs about the important
or NGOs. role of water in causing diarrhoea, and higher social norms con-
cerning water treatment were associated with the use of SODIS.
One important finding is that neither the adoption, nor the relapse, • Two studies investigated how psychological factors change from
are homogeneous processes, but that distinct patterns occur for initial uptake to long term use (or relapse), and suggested the fol-
28
Promotion of the SODIS method
29
Promotion of the SODIS method
3.1.3 Evidence on health impact for-age measures in a SODIS intervention area reported that
children aged six months to five years were 0.8 cm taller on aver-
The ultimate goal of every SODIS or HWTS promotion activity is to age in households using SOIDS compared to children in the con-
reduce the health risks associated with diarrheal disease in the tar- trol group (95% confidence interval: 0.7 to 1.6 cm, P = 0.031) after
get population. Impact studies of HWTS projects mainly focus on one year of intervention (Du Preez et al. 2011). The same study also
the reduction of diarrhoea incidence or infection risk ratios, either found a tendency that children from SODIS households were heav-
before and after an intervention, or by comparing the intervention ier than those drinking raw water on average (Median weight-for-
population to a control group. age: higher by average of 0.23 kg over a 1-year period in the SODIS
group (95% confidence interval: 0.02 to 0.47 kg, P = 0.068).
A meta-analysis of high quality studies found an average 44% risk
reduction of diarrhoea disease due to interventions to improve wa- Considering the methodological challenges in assessing and inter-
ter quality at the household level [95% confidence interval: 0,48– preting health impact data, it is recommended that health impact
0,65 (Waddington & Snilstveit 2009)]. However, the observed studies be conducted only by professional epidemiologists. Quan-
health impact varies considerably across the different studies. SO- titative studies that do not effectively control for bias or qualitative
DIS health impact studies yielded risk reduction values in a similar health impact studies conducted as part of the monitoring and
range, with studies measuring no statistically significant effect evaluation process of promotion projects are likely to produce dis-
(Mausezahl et al. 2009) to studies showing more than 80% risk re- torted and unreliable results. Data on diarrhoea cases from health
duction for cholera among children below 5 drinking SODIS treated centres and hospitals are less bias-prone than self-reported diar-
water (Conroy et al. 2001). An overview of results from SODIS rhoea incidence, but are also limited as indicators for the health im-
health impact studies is summarized in Table 8: Results from health pact of a project (inconsistent data quality, mismatch between
impact studies in SODIS promotion areas. areas reported to be covered by the health centre and the project,
and normal seasonal and inter-year fluctuations that need to be
There are different reasons for the large observed variance. First, considered in longitudinal comparative analyses).
pathogens that can cause diarrheal disease in humans are trans-
mitted through different pathways. The relative dominance of the
different transmission routes can vary substantially from one loca-
tion to the next, and is typically neither known, nor easily measur-
able. SODIS (and other HWTS methods) can only prevent infections
with diarrheal disease that are caused by contaminated water. The
greatest health impact resulting from SODIS promotion can, thus,
be expected in areas where diarrhoea is mainly transmitted by
drinking water. In contrast, in a location with relatively good raw
water quality, but widespread open defecation and inadequate hy-
giene, the potential health impact of SODIS is limited. Another rea-
son for the variable health impact findings relates to the technical
limitations of different methods for different pathogen types. Tech-
Box 9: Measuring health impact
nologies with a limited pathogen removal capacity for certain path-
• Health impact studies aim to measure the extent of the reduction in dis-
ogens (e.g., SODIS and ceramic filtration for viruses, chlorination
ease incidence or in the risk of infection that results from an interven-
for certain protozoa) will yield a lower health impact in area where tion, e.g., the promotion of SODIS. The main challenge in health impact
these pathogens are responsible for a large share of the infections. studies is to collect reliable, representative, and robust data, and to sta-
The third - and very important - determinant of the health impact tistically isolate the effect of the intervention from other intervening var-
of a HWTS intervention like SODIS is the consistent and correct iables.
• Most existing studies on the health impact of SODIS (or WASH interven-
application of the method (including safe storage), as well as the
tions in general) are designed as ‘randomized controlled trials’ that com-
consequent safe water consumption by the water users. Studies pare the diarrhoea incidence in an intervention group vs. a control group.
show that the consumption even of small quantities of contami- Diarrhoea incidence data are typically collected from water users direct-
nated water in the range of 5-10% of the total consumption can ly through surveys. Self-reported diarrhoea incidence is a problematic
practically nullify the health effect of water treatment (Brown & indicator for different reasons:
• The recall period of respondents is typically very short, which means
Clasen 2012). Achieving such high consistency of safe water con-
that the user data are only reliable for a short time, typically 48h prior to
sumption is a major challenge in pilot projects, and even more so the data collection.
in large scale promotion programs. • Data collection through surveys is prone to bias at different levels. Wa-
ter users, data collectors and data evaluators tend to exaggerate the ef-
fect of an intervention, often unconsciously. This can influence the way
Beyond their limited generalizability due to variable local influence
they answer question, ask questions, or analyse data, respectively. This
factors, health impact studies for HWTS interventions have been
is particularly problematic if health data are collected by project staff that
criticised for methodological weaknesses. Most of the published were also involved in the promotion. Hunter (2009) postulates that the
health impact results for HWTS interventions are based on rand- reported health benefit in many HWTS studies is as least in part - if not
omized controlled trials and rely on diarrhoea incidence data pro- entirely – explained by responder and reporting bias.
• More reliable results can be gained from blinded studies (i.e., placebo-
vided by the water users themselves. Such data are prone to bias
controlled), double-blinded studies (placebo-controlled, data collectors
(see Box 9). The assessment of clinical data or anthropometric
do not know if the surveyed household used the real product or the pla-
changes of height and weight in children arguably yields more ob- cebo), or objectively verifiable indicators (e.g., clinical diarrhoea data, ef-
jective results. A first study assessing weight-for-age and height- fect on growth and weight gain).
30
Promotion of the SODIS method
Explanations:
Measures for the magnitude of the effect of an intervention:
- Incidence rate ratio (IRR): Ratio of the incidence rates (% of population with disease) between the intervention and control group. An IRR of 0.50 means
that the incidence rate of diarrhoe cases in the intervention group was half that of the control group.
- Odds Ratio (OR): Ratio between the odds of infection between different groups (the odd is the ratio between people with and without disease). An OR<1
means that the odds of infection with diarrhoe are lower in intervention households (e.g., 5 times lower for an =R of 0.20).
- Relative risk: Ratio of the probability of the event occurring in the intervention group versus a control group.
31
Promotion of the SODIS method
3.2 Elements to consider safe water), followed by the determination of the factors steering
the targeted behaviour. The factors can be defined based on evi-
during the planning phase dence or estimation (see Box 10). Based on these factors, promo-
tion tools (e.g., community trainings, household visits, etc.) can be
selected and designed.
3.2.1 Planning a behaviour
change intervention
Information
Risk Determinants:
Behavior Change
The SODIS method, and HWTS in general are practices that bring Perceived Vulnerability Behavior
Techniques
Perceived Severity
about the reduction in health risks. As such, they are comparable A
Health Knowledge
to other preventive health practices, such as physical exercise, Persuasion Intention
Behavior Change Attitudinal Determinants:
dental hygiene, healthy diet, safer sex, non-smoking, etc. The po- Benefits/Costs (Instrumental Attitudes)
Techniques Use/
tential health impact of these practices critically rely on instituting Emotions (Affective Attitudes) Behavior
an effective and sustainable behaviour change among the target Norm
Behavior Change Normative Determinants: Habit
population. Such transformations are typically difficult to achieve, Techniques Others Behavior (Descriptive Norm)
Others Approval (Injunctive Norm)
take much time, and require concerted and coordinated campaign
efforts through different promotion channels. Infrastructural,
Ability Determinants:
Skill & Ability Behavior
How-to-do Knowledge (Action
Behavior Change B
Health programs often concentrate on the educational aspects to Knowledge)
Techniques Perceived ability (Self-Efficacy)
persuade people to adopt a healthy practice. And yet, many exam- Perceived Impediments Intention
ples show that increased awareness alone is seldom sufficient to Use/
Planning &
change a behaviour across the target population. Successful be- Relapse Prevention Self-Regulation Determinants: Behavior
Behavior Change Action Control/Planning
haviour change promotion requires a more comprehensive ap- Barrier Planning (Coping Planning) Habit
Techniques
proach. According to the RANAS model (see Fig. 10), behaviour Remembering
Commitment
change depends on factors relating to risks, attitudes, norms, abil-
ity, and self-regulation, all of which can be influenced by targeted Figure 10: RANAS model (for details, see Mosler (2012))
interventions.
32
Promotion of the SODIS method
33
Promotion of the SODIS method
The applicability of a HWTS system typically depends on specific Tools for the selection of an intervention area inlcude:
local conditions. For the SODIS method, the following factors must • The review of available data on water quality at different points and
be considered: times, diarrhoea incidence, water supply, water quality, water con-
• Irradiation: The SODIS method should only be promoted in areas sumption and treatment practices, climatic conditions, and house-
where solar radiation is strong enough year round for effective re- hold income
liable disinfection, i.e., in tropical and sub-tropical regions up to 35 • Doing water quality tests to assess the extent of water contamina-
degrees latitude with only limited foggy or rainy periods. The appli- tion
cability of SODIS can be limited for people residing in multi-story • Surveys, expert consultations, focus group discussions or obser-
buildings or in areas with dense vegetation due to their limited ac- vations to assess factors relating to the applicability of the SODIS
cess to places that receive at least 6 hours of direct sunlight each method, to patterns and habits of water collection, transport, stor-
day. age and consumption, current HWTS use, as well as people’s per-
• Water turbidity: As suspended particles absorb solar radiation, SO- ceptions, attitudes, preferences, and needs.
DIS is unsuitable for areas with turbid water supply (>30 NTU), un- • Expert consultation and community or group meetings for a quali-
less a pre-treatment method can be successfully promoted. tative participatory assessment of potential impact
• Bottle availability: Targeted water users in SODIS promotion areas
must be able to collect or buy bottles for SODIS in sufficient quan-
tities. If water or soda bottles are not readily available, the potential
to set up a sustainable bottle sourcing system must be evaluated
based on realistic assumptions (see Chapter 3.2.6).
Box 12: SODIS in disaster situations
Beyond these ‘external’ conditions determining the applicability of • The availability of safe drinking water and the prevention of epidemics
SODIS, the potential uptake and impact also depends on a number are key concerns in the aftermath of many natural disasters, including
earthquakes, floods, or storms that destroy the water supply infrastruc-
of factors related to people’s economic capacities, perceptions, at-
ture. The focus of disaster response efforts often is on the centralized
titudes and habits. The reasons why people do or do not consume treatment and distribution of treated drinking water. In recent years, dis-
untreated water or use HWTS methods should be assessed at aster relief agencies have evaluated the use of HWTS systems as a com-
least qualitatively before defining the range of HWTS technologies plementary strategy with varying success (Lantagne & Clasen 2012).
to be promoted and the set of promotion tools. Furthermore, the Promotion of SODIS in the aftermath of a disaster may be less suitable
than, e.g., chlorine tablets, for a number of reasons:
assessment should cover the conditions in which the promotion
–– The capacities of local and external disaster relief agencies to conduct
takes place, including political, legal, institutional, economic, and trainings on the correct application of a practice like SODIS is limited.
socio-cultural factors (see Chapter 3.2.7). Note that many factors –– The people affected by a disaster have more urgent priorities than at-
influencing the potential uptake of a new practice like SODIS, in- tending a SODIS training.
cluding attitudes towards the technology (e.g., preferences in –– The logistics of distributing empty bottles are not favourable (refer to
SODIS bags, chapter 2.3), especially compared to chemical disinfect-
terms of taste, look and temperature of treated water, and willing-
ants.
ness to invest labour) are difficult to assess before the method has –– SODIS may not be applicable due to cloudy or rainy weather.
been introduced and applied in the community. A pre-test at a
small scale can help to evaluate these issues and plan the interven- • However, the promotion of SODIS can be beneficial in the context of dis-
aster preparedness programs. If people have been trained on how to use
tion more specifically.
SODIS and do have access to PET bottles, they can start treating their
water before relief activities reach them.
34
Promotion of the SODIS method
3.2.3 Development of a moni- and the related rate of safe water consumption. Outcome data are
typically analysed in relation to the situation at the beginning of the
toring and evaluation scheme intervention (baseline data), and are typically generated from sur-
An effective monitoring and evaluation scheme should be part of veys, observations, or analysis of physical parameters (e.g., water
every SODIS/HWTS promotion project. This subchapter highlights quality).
specific SODIS-related parameters and indicators that can be inte-
grated into a monitoring and evaluation-scheme. A standard If the promotion relies on regular visits, outcome data can be col-
scheme differentiates between outputs, outcome and impact pa- lected through monitoring forms used each time the promoter vis-
rameters. Comprehensive guidelines on appropriate indicators and its the users. Continuous outcome monitoring allows projects to
implementation aspects for the monitoring and evaluation of identify challenges and adapt the promotion methodology during
HWTS projects are provided in a toolkit developed by WHO and the course of the implementation. In small projects, data for pro-
UNICEF (2012). ject evaluation can be collected from all trained users. In larger pro-
jects, data are typically collected through surveys covering a
random sample of the trained users (see Box 13). As for the out-
Output level put monitoring, data collected and reported by the promoters
The main output monitoring parameters in SODIS projects are should be verified through spot checks by project supervisors or
the number and coverage of promotion events, user trainings, external partners mandated with project monitoring.
follow up visits, the production and distribution of IEC materials
and, if necessary, the establishment of bottle supply. Safe water consumption depends on water treatment and con-
sumption patterns, as well as on the effectiveness of the water
Outputs are typically monitored through records of field workers, treatment itself on the water quality. SODIS can only contribute to
and are cross-checked by supervisors and verified through (ran- reducing infection risks if users exclusively consume safe drinks
dom) field visits. The quality of the training can be monitored by (correctly treated water, bottled water, tea, soft drinks, etc.). It is,
joining promoters during field work, and qualitatively assessing the therefore, important to also include indicators about the consump-
know-how of randomly selected target households. tion of safe drinks to the monitoring and evaluation scheme.
Outcome level The selection of indicators should be adapted to the data collection
framework. Several simple indicators should be selected for regu-
The outcome is defined as the immediate effects resulting from
lar monitoring, while multiple and more refined indicators are ad-
project activities. It can be monitored continuously, or evaluated at
equate for evaluations.
a specific point in time. The key outcome parameter for the suc-
cess of a SODIS project is the level of consistent water treatment
35
Promotion of the SODIS method
36
Promotion of the SODIS method
37
Promotion of the SODIS method
The following sections provide some guidance on the collection of Data collection
reliable monitoring and impact data and point to specific weaknesses • In order to minimize responder and reporting bias, data should be col-
often found in semi-scientific studies. lected by external and independent persons who the interviewees do
not associate with the intervention. If data are collected by the promot-
ers themselves, it is more likely that the interviewees exaggerate the ef-
Reference data fect of the project. For the same reason, questions that specifically
• Outcome and health impact data must be evaluated relative to a refer- relate to the promoted behaviour change (SODIS/HWTS) should be
ence. In longitudinal studies, the same indicators are assessed before asked at the end of the questionnaire.
and after an intervention in the target area. The data in the baseline sur- • A standardized data collection methodology - how questions are asked,
vey must be of the same type and format as the data collected in the observations made, answers recorded, etc. - has to be used consistent-
monitoring or end line evaluation. For new technologies like SODIS that ly by all interviewers, which requires thorough training of the interview-
have been introduced in a community by a project, detailed indicators ers. Questionnaires must be pre-tested to make sure that the questions
regarding correct and consistent use obviously cannot be collected at and the local language translations for terms, such as microorganisms,
baseline. If no comprehensive baseline study can be conducted, at least disinfection or diarrhoea, are understood by responders in the same way.
a basic set of household data (i.e., prevailing HWTS practices) should be
recorded during the initial promotion at the group or household level. Statistical analysis
This approach is bias-prone, but still allows for a simple outcome evalu- • Descriptive statistics are used to characterize the sample population and
ation. to summarize the data of the key target parameters. Typical descriptive
• Alternatively, an outcome or impact can be evaluated through compari- indicators in health impact studies include percentages of different vari-
son with the same indicators assessed in a control group. Control ables (e.g., HWTS users, diarrhoea cases, etc.) for the intervention and
groups need to be as similar to the intervention group as possible (e.g., the control groups. For statistically significant conclusions regarding dif-
with regard to age, ethnic background, education, income level, water ferences in diarrhoea incidence or infection risks between intervention
source, etc.) but unaffected by the project intervention. and control groups, inferential statistics have to be applied using appro-
priate software and in-depth statistical expertise.
Random sampling
• If only a part of the entire target population can be included in the out-
come evaluation, it is important to choose these households randomly
in order to minimize selection bias. For example, households close to
the main road are more likely to be included in the survey in a non-rand-
omized selection procedure than households at the far end of the village,
which could distort the results. One way to conduct a random sampling
is to assign a number to each household and to use a random number
generator for the selection. If this is not possible, walking transects (e.g.,
selecting every 5th household while walking along randomly selected
roads in the target area) is a viable substitute method if it is assured that
all households in the area have the same chance to be selected (Tamas
et al. 2009).
Sample size
• If the sample size of an outcome or impact evaluation is too small, sta-
tistical analysis cannot determine whether the observed results actually
reflect significant differences between the control and intervention
groups (longitudinal studies: differences before/after the intervention) or
could also be explained by chance (i.e., due to random selection among
two populations with internal variance).
• For a non-scientific project evaluation, at least a hundred households
should be covered in each intervention and control group. The minimal
sample size required for statistical analysis depends on the expected fre-
quency of the target parameter (e.g., safe water consumption, diarrhoea
incidence). For health impact studies, several hundred or more house-
holds must be included so that at least a few dozen diarrhoea cases are
recorded. The minimal sample size is larger if diarrhoea prevalence is
low, and if a short recall period is applied (which is recommended).
38
Promotion of the SODIS method
39
Promotion of the SODIS method
3.2.5 Definition of project scope means that public supply fails to achieve safe water consumption.
Water supply agencies, thus, are more likely to support HWTS
SODIS projects should not be conceptualized as a stand-alone in- campaigns if the focus is on mitigating the problem of re-contam-
tervention. Potential synergies with other programs and cam- ination at the household level, rather than source contamination.
paigns can be explored during the planning phase. If conditions
vary widely across the project area, a segmentation of different tar- On a third level, HWTS can be integrated within other health and
get groups and a tailored promotion approach for each segment development programs and campaigns, in particular with programs
should be considered. that already have a focus on behaviour change, i.e., maternal and
child health, malaria, nutrition, etc.
The most basic level of integration relates to different HWTS tech-
nologies, as opposed to single-technology promotion. An integrat- While the integration of HWTS within other programs can help the
ed HWTS promotion approach is strongly recommended, as a HWTS promotion reach a large population faster, the trade-off is
range of methods to choose from is more likely than a single tech- that the HWTS issues could get diluted among the other promot-
nology to meet the needs, preferences, and needs of all the popu- ed messages, and the promotion intensity might not be high
lation in a given area, and result in a more consistent water enough for an effective behaviour change to take root.
treatment practice.
40
Promotion of the SODIS method
3.2.6 Assessment of bottle supply it impossible to generate income sufficient to cover the collection,
transport and distribution expenses, and to render bottle sales as
The existence of functional and sustainable supply chains is not a an attractive long-term business opportunity for local entrepre-
dominant constraint to the application of SODIS in many locations. neurs.
In most urban and peri-urban settings, used PET bottles are widely
available, and are often also collected for recycling. In many rural In the absence of a viable bottle supply scheme, only the most
areas, empty bottles are available, but are considered a valuable committed households in remote areas usually invest the efforts
resource that can be used for different purposes in households, and resources necessary to source the required amount of bottles
and are sold in local markets at a price of around 2-20 US$ cents (e.g., organizing transport through visitors from urban centres, pur-
per bottle. Wherever possible, water users should be advised and chasing soft drinks in suitable bottles for subsequent SODIS use).
motivated to collect or buy bottles for SODIS use from existing Unfortunately, the local availability and affordability of products is
sources. In some rural and remote areas, however, PET bottles also typically limiting for other HWTS methods (chemical disinfect-
may not be available in the quantities required for consistent SO- ant, filters, etc.) in remote areas. A pragmatic HWTS strategy for
DIS use. In these areas, the promotion of SODIS is not recom- remote areas is, thus, to focus on the promotion of HWTS technol-
mended unless effective measures can be adopted to strengthen ogies for which sustainable supply systems can be established
the bottle supply. The present bottle availability and the potential (products that are affordable and easy to transport, and which gen-
to strengthen the bottle supply should be carefully evaluated be- erate reasonable profits), and to reinforce safe storage and already
fore initiating a SODIS promotion program. The design of a sustain- known, but inconsistently practiced, water treatment methods
able bottle supply system must be based on a thorough and (e.g., boiling). SODIS can be promoted as an option if at least part
realistic assessment of both the availability of bottles in sufficient of the population can source bottles on their own.
quantities from potential sources, such as local shops, hotels or
restaurants, and the viability of possible distribution channels. In Given limited global success in the promotion of low tech HWTS
particular, project planners must be careful to not overestimate the methods (SODIS, chlorination, ceramic filters, etc.) through behav-
willingness of SODIS promoters or local entrepreneurs to collect iour change campaigns, some experts believe that a breakthrough
and sell bottles unless they can receive an adequate profit. towards large scale HWTS adoption will more likely be achieved
through the marketing of new and attractive commercial HWTS
Pilot projects that have strengthened bottle availability for SODIS products by the private sector. Commercial HWTS devices are suc-
have yielded the following insights: cessfully marketed in middle-income segments of the population
in many countries. New financing mechanisms, e.g., micro-credit
• Free distribution of bottles is not conducive to the sustainable prac- schemes, are increasingly applied to make HWTS technologies af-
tice of SODIS. Though free distribution often results in a high initial fordable also to the lower income segments of the population. The
adoption rate, it also creates dependency and expectation for a incentive for the private sector to engage in the promotion of SO-
continued bottle supply, preventing water users from developing DIS is limited by the low potential profit margins that can be de-
their own strategies to find and collect enough bottles. Once free rived from the sales of empty PET bottles. Advanced SODIS
distribution stops, most former SODIS users are likely to abandon systems that are being developed - such as SODIS bags, UV indi-
the practice. Free or highly subsidized distribution of bottles is also cators, or reactor systems (see chapter 2.3) – are potentially more
not recommended because it distorts people’s perception of the attractive to private enterprises as they could yield higher profits
value and cost of PET bottles, which can negatively affect their will- that would sustain the promotional activities.
ingness to invest their own resources to have PET bottles and their
motivation to use a ‘cheap’ product for water treatment.
• There is only little room - if any - for the generation of sufficient prof-
its from the sale of empty bottles as an economically viable entre-
preneurial activity to sustain the bottle supply. Their bulky volume
makes the transport of PET bottles logistically challenging and ex-
pensive, and people’s willingness to pay for empty bottles limits
the potential sales price and related profit margins. Bottle supply
schemes that are financially or logistically dependent on the pro-
ject and the implementing organization are likely to collapse after
the support ends.
41
Promotion of the SODIS method
3.2.7 Creation of an enabling fensively against the inherent criticism of existing water supplies.
Try to convince them that the goal of the project is universal safe
environment water consumption, and that public supply, private sector and
The enabling environment is a key determinant for successful HWTS promotion can play complementary roles towards this end,
project interventions. The following six elements that define the with low tech HWTS being an intermediary solution.
enabling environment and that need to be pro-actively fostered • Make sure the prerequisites for a rapid uptake are in place when
are: the promotion starts. This particularly applies to the local availabil-
ity of SODIS bottles, or other HWTS products, respectively. If
1. Socio-cultural Acceptance measures to strengthen supply chains are planned as part of the
2. Legal and Regulatory Framework project, this activity should be launched ahead of the main behav-
3. Institutional Arrangements iour change campaign. Promoting the use of a method or product
4. Financial Arrangements that is not available to people is a futile exercise.
5. Government Support • In many countries, comprehensive national HWTS strategies are
6. Skills and Capacity under discussion. In order to support this process, organizations
implementing SODIS/HWTS projects are encouraged to engage in
Most of the elements critical to support an enabling environment advocacy activities, which can include:
should be identified or become evident during the planning pro- • Active participation in WASH expert meetings and HWTS working
cess (for a more detailed definition, see Eawag-Sandec/WSSCC/ groups
UN-HABITAT (2011)). Some elements of the enabling environment • Sharing of experiences and results from projects with relevant
can be influenced by local level stakeholders and institutions, while stakeholders, particularly with government water and health au-
aspects at higher levels, such as national policies, are more diffi- thorities
cult to influence. The following activities are recommended to in- • Active lobbying for the integration of HWTS in the activities of or-
crease the likelihood of successful implementation: ganizations having national outreach
• Contributions to the integration of HWTS in the activities of other
• Make sure that the promoted methods and the promotion activi- organizations: e.g., during the formulation of a strategy and or of
ties conform with the applicable legal and regulatory frameworks. regulations, capacity building, coordination among different institu-
• Establish a solid evidence base and documentation to justify the tions, design and co-funding of HWTS programs, and integration
promotion of HWTS. This includes information on water quality and of a HWTS component in existing programs.
diarrheal disease - including water quality tests from local water • Establishment of partnerships with like-minded organizations to
sources and household storage containers. enhance the scope and scale of HWTS projects
• Establish contacts with local authorities, political, and health pro- • Share the experience of the project through media channels to
fessionals, and religious and informal leaders, and convince them generate broad awareness
of the benefits of HWTS for the local population. Gain their formal • Seek or facilitate collaboration with academic institutions to broad-
or informal endorsement and/or active support. Relevant govern- en the evidence base of HWTS
ment agencies should be consulted at the appropriate level (local,
district, province, national) before starting a project. This may in- In order to pro-actively foster the activities of an enabling environ-
clude the agencies responsible for water supply and sanitation, ment, sufficient resources in terms of budget and personnel need
health, development, housing, poverty alleviation, and education. to be earmarked in the planning phase. Successful activities may
• Identify potential opposition to the promotion of HWTS, e.g., pri- require the active and continuous involvement of high level repre-
vate entrepreneurs selling bottled water or other HWTS products sentative of the organization, as lower level project staff may not
who may fear lower profits, or public water suppliers who react de- have the necessary access to key stakeholders.
42
Promotion of the SODIS method
Although the fear of diarrheal disease may not be the most impor-
tant driver of behaviour change in many cases, information about
diarrhoea causing pathogens and the different transmission routes Box 18: Addressing risk factors
should feature as one element of a SODIS promotion campaign.
Target behaviour
Practices to block pathogen transmission routes other than HWTS
• People drink exclusively safe water.
– i.e., personal and environmental hygiene or improved sanitation
- should at least be mentioned, or can be promoted prominently as Promotion target
integral parts of the campaign, depending on the defined scope of • The targeted population should know that the consumption of contami-
nated water puts them at risk of infection from diarrheal disease (per-
the project and available resources.
ceived vulnerability), should know that diarrheal disease can have severe
consequences, such as suffering, absence from school or work, medical
The concept of the preventability of diarrheal disease is compara- expenses and may cause death (perceived severity), and should know
tively easy to understand, when based on the information about that diarrheal disease is transmitted by germs of faecal origin (factual
germs and transmission routes. This is even the case with people knowledge).
who have the long standing perception that diarrhoea is a normal Potential promotion components
part of life. The same is true for the severity of diarrhoea disease. • Household visits by promoters (e.g., with information flyers)
Most people have experienced diarrhoea first hand, and can under- • Training event for the community (e.g., through street theatre)
• Mass media campaign via local radio or national TV (e.g., interviews with
stand the serious health effects that the disease can have, espe-
experts, statements of celebrities, etc.)
cially on infants.
43
Promotion of the SODIS method
3.3.2 Addressing attitude factors tive beliefs in the target population. This relates to the tone of in-
ter-personal communication, the formulation of the campaign
Numerous examples show that health programs that focus only on slogan (“SODIS for happy families” instead of “SODIS to prevent
risks and adverse health effects may be less effective than cam- disease”), the design of posters, etc. Generally, it is easier to cre-
paigns that portray the target behaviour as a desirable and overall ate positive emotional associations for a modern looking high-tech
beneficial practice. Examples of health campaigns in which posi- water treatment device than for a low-tech system like SODIS, boil-
tive persuasive messages were employed – instead of or along ing or chlorination. Low-cost technologies are even at risk of being
with deterring messages focusing on health threats - include non- perceived negatively if their use is associated with poverty and
smoking, healthy diet, physical exercise, dental hygiene, or hand with the inability to purchase a more sophisticated technology. For
washing. SODIS, the use of a waste product (empty bottles) may be a stig-
ma in some locations and may have to be actively countered with
Generally, promotion tools for SODIS should focus not only on pre- messages to improve the method’s reputation . If water users ex-
vention of the adverse effects of diarrheal disease, but should pect to lose rather than gain social status from adopting SODIS,
frame safe water consumption as part of a happier, modern, more they might decide against it even if they believe in its positive ef-
healthy lifestyle. If a campaign can associate safe water consump- fects in terms of water quality and health.
tion – or the use of SODIS - with positive notions, such as happi-
ness, empowerment, financial savings, and gain of social status, The most important advantages of SODIS– the simplicity and use
positive attitudes are created that are conducive to behaviour of a widely available inexpensive ‘waste’ product – can also work
change. The availability and consumption of safe drinking water be- as a disadvantage unless a positive emotional association with SO-
comes desirable in its own right, with health benefits being only DIS use is established. If several HWTS methods are promoted in
one of several underlying motivations. parallel, it may be necessary to put special emphasis on creating
Positive attitudes can be constituted both at the rational (instru- positive attitudes for each individual technology. Failing that, only
mental beliefs) and emotional (affective beliefs) level. At the ration- the most attractive option(s) may be considered viable by the tar-
al level, a SODIS promotion project should create awareness about get households even though they may not be affordable or locally
the tangible benefits of SODIS, including: available, leaving the potential of other methods untapped.
• Improved water quality and health
• Empowerment of mothers to control factors that impact family
health
• Reduced absence from school and work
3.3.3 Addressing norm factors
• Financial savings (increased productivity, reduced treatment costs, Very few people base their intentions to adopt a new behaviour
and reduced treatment costs compared to the boiling or purchase solely on the rational weighing of costs and benefits, or due to
of bottled water) their affective beliefs. Most people look to other members in their
• Time savings (relative to boiling) community and are influenced by their example, advice, and by
• Social status gain from having safe water in the household for what they think others expect them to do. A water user may be
themselves and visitors more easily convinced to adopt a HWTS method if it is already
• The better taste of water (compared to boiled and chlorinated wa- widely practiced in the community (descriptive norm) and recom-
ter) mended/endorsed by local authorities and important peers (injunc-
tive norm). In addition, most people have a sense of what is ‘the
The conclusion that the benefits outweigh the investment, despite right thing to do’ (personal norm) that may or may not differ from
the investment required to collect bottles and daily labour input, societal norms.
constitutes the rational component in the intentions of water us-
ers to try out this new practice. For projects introducing a new HWTS technology, it is crucial to in-
form and persuade local leaders and influential figures in order to
Instead of simply focusing on rational arguments, promotional secure their endorsement, and possibly their active involvement in
tools can also be designed specifically to strengthen positive affec- the promotion. The same is true for practices that are already
known but not widely adopted, such as boiling water or hand wash-
ing. Influential figures can include political and religious leaders,
teachers, local doctors, nurses, or community health workers.
Box 19: Addressing attitude factors
With the support of these opinion leaders, a project is more likely
Target behaviour
to trigger a favourable social dynamic, resulting in universal adop-
• People drink exclusively safe water.
tion and sustained use of the practice. Local opinion leaders should
Promotion target
be involved in the early preparatory steps, i.e. before the start of
• The targeted population should believe that water treatment will result
in the improved health of family members and that the costs and labour the promotion at the household level. Note that it is often easier to
inputs are worthwhile (instrumental beliefs), and should feel positive secure the endorsement and support of health professionals than
about consuming treated water and providing treated water to family of the authorities in charge of water supply, because for them the
members (affective beliefs).
promotion of HWTS means admitting that the public supply is not
Potential promotional components safe. The promotion of SODIS through schools or mass media
• Involvement of celebrities in the promotion campaign
channels also contributes to strengthening norms and a common
• Painting of murals in the community
• Distribution of IEC materials and key messages via social media
perception of SODIS as a mainstream practice.
44
Promotion of the SODIS method
Once promotion is ongoing and the first households have started 3.3.4 Addressing ability factors
using SODIS, the project should aim at increasing the visibility of
the early adopters and capitalize on their experience to convince Educating the people on how to apply the SODIS method correct-
other households to change their behaviour. Visibility can be en- ly and sustainably, i.e., the transfer of action knowledge, is a key
hanced, e.g., by asking SODIS user households to display stickers component of every SODIS promotion campaign. Although the ap-
outside of their homes. Interactions between users and non-users plication procedures for SODIS - as for most other HWTS meth-
can be actively supported to trigger a self-reinforcing social dynam- ods - are relatively simple, there is still considerable room for
ic towards widespread SODIS use. If the promotion fails to estab- misunderstanding that can result in incorrect use. Targeted water
lish a solid base of SODIS users relatively fast, and if early adopters users must be able to correctly perform all the steps of the SODIS
are seen relapsing towards raw water consumption, it can become method. Furthermore, they must be aware of the conditions that
very difficult to convince the more hesitant water users to adopt potentially limit the effectiveness of SODIS (e.g., cloudy or rainy
SODIS use. weather, high water turbidity, and scratched bottles), and must
know how to mitigate these challenges in order to achieve satis-
People’s perception of whether SODIS is – or could become - a factory results. The promotion must also assist targeted water us-
mainstream practice also depends on the extent to which these ers in developing strategies on how to deal with the potential
practices are promoted at a larger scale, e.g., through national lev- challenges to the long term application of SODIS (see chapter
el policy campaigns or as part of the curriculum in schools and 3.3.5).
health programs. If SODIS is promoted only in small pilot areas,
the fact that friends and relatives in neighbouring areas are not Successful transfer of know-how regarding the correct application
aware of the method can potentially limit the trust of people in the of SODIS is more likely if communication employs different promo-
method. Promotion through mass media also strengthen the per- tion tools (oral, visual, hands-on training, etc.), and is repeated at
ception of SODIS/HWTS as a trustworthy practice. National poli- different points in time. SODIS communication channels are simi-
cies and programs are often beyond the control of organizations lar to those promoting sensitization about diarrheal disease and
implementing SODIS projects, however, and the integration of transmission routes: group trainings, household visits, street the-
HWTS promotion at the national level is commonly a long term atre, written materials, and/or mass media. Practical demonstra-
goal. In some cases, it may be possible to leverage the support of tions of the SODIS methods should be part of group or household
national authorities for pilot projects that establish norms, e.g., by trainings. Household visits offer the opportunity for promoters to
asking permission to conduct promotional activities through health answer queries, correct mistakes, provide advice on specific chal-
centres or schools, and/or to use government logos on IEC mate- lenges, and to discuss strategies on how to sustain the practice
rials. and avoid relapses (see also chapter 3.3.5) For the sustained use
of SODIS, it is important that the promotion strengthens people’s
self-efficacy, i.e., their confidence and ability to overcome chal-
lenges that may prevent them from applying SODIS. These chal-
lenges may apply to entire communities (e.g., bottle supply), in
which case they should be addressed during community trainings.
Challenges that are very specific to individual households (e.g., ac-
cess to suitable places for bottle exposure) are best addressed dur-
ing household visits.
Box 20: Addressing norm factors Box 21: Addressing ability factors
Target behaviour Target behaviour
• People drink exclusively safe water. • People drink exclusively safe water.
Promotion target Promotion target
• The targeted population should perceive water treatment as a main- • The targeted population should know the correct application for water
stream practice (descriptive norms), should perceive water treatment as treatment (action knowledge), should know how they can successfully
a practice that is approved and viewed favourably (injunctive norms) and deal with barriers that arise during the maintenance of the behaviour
think of water treatment as the right thing to do (personal norm). (maintenance self-efficacy) and should know how they can successfully
recover from setbacks and failure (recovery self-efficacy).
Potential promotion components
• SODIS-stickers placed outside of the homes of SODIS-users Potential promotion components
• Training events at schools • Community or group trainings, including practical demonstrations
• Endorsement of respected opinion leaders • Household visits by promoters, including practical demonstrations
• Establishing a ‘safe water zone’, i.e., declaring an area a safe water zone • Written IEC materials with application guidelines, e.g., for distribution to
once a threshold of safe water households are recorded (e.g., 80%). households or for display in the community
45
Promotion of the SODIS method
46
Promotion of the SODIS method
successful institutionalisation of subsidised business models, the Box 21: Questions to address self-regulating factors for SODIS
long-term availability of funds for subsidies must secured. application
The following issues should be addressed:
Efforts to achieve institutionalization can be started early in the pro- • When and how do we collect bottles? Who is responsible?
ject cycle, though the local institutions may want to see that HWTS • Which person is in charge of filling, placing, and – if necessary - watch-
promotion is effective before they commit to engaging in such pro- ing over the bottles?
• At what time, after and before what other activities, do we fill and ex-
jects in the long run. Institutionalization should be a main focus of
pose the bottles?
phasing-out activities towards the end of a project. • Which water do we use for SODIS? Water from a source, or household
storage?
• Where in the household do we fill the bottles, using what equipment?
• Where do we expose the bottles to the sun? Is there a risk that the bot-
tles could be tampered with while we are away, and how can this be pre-
vented?
• Do bottles need to be moved during the day to receive enough sunlight?
Who is responsible?
• How do I ensure that the required exposure time is adhered to, i.e., that
water is not consumed too early in the day by some family members?
• Where do I store the treated water? In the bottles themselves? Do I
Box: 22 Addressing self-regulation factors need a second set of bottles for exposure for the next day? Or in a stor-
Target behaviour age container? How do I keep it clean and prevent re-contamination?
• People drink exclusively safe water.
Furthermore, potential challenges and barriers to the application of SODIS
Promotion target
that may arise should be discussed, e.g.:
• The targeted population should have a clear understanding of where,
when and how to treat water (action control/planning), should be aware • What other activities could conflict with the application of SODIS? What
about potential barriers to the application and know strategies to over- can be done to resolve these conflicts?
come them (coping planning), should regularly be reminded to treat wa- • Who applies SODIS when the person in charge is (temporarily) unavail-
ter before consumption (remembering) and should commit publicly or able?
privately to treat water consistently (commitment). • What adaptations are needed when the weather is cloudy and the bot-
tles need to be exposed for two consecutive days (e.g., use of another
Potential promotion components
HWTS method)?
• Household visits with structured discussions to plan routine activities
• What alternative methods can I use if SODIS is not applicable for some
and protocols of the coping strategies
reason, or if the volume of safe water is insufficient to meet the de-
• Follow-up community trainings
mand?
• Prompts for the households or for display in the community (e.g.,: stick-
• What options do I have in case the regular source of new bottles be-
er, poster, calendar)
comes inaccessible?
• Statements of intent made in front of promoters or friends/neighbours
47
Promotion of the SODIS method
48
Promotion of the SODIS method
CFU/100ml) . Processing larger water samples - e.g., filtering Examples of water quality test methods are:
100ml samples for the subsequent detection of coliforms on the • Local lab: mostly membrane filtration or most probable number
filter paper - is often a time-demanding and error-prone step, and method, multi-parameter analysis if required, usually expensive (>
requires additional material and skilled labour. 5USD per test)
• Field test kits for quantitative tests (e.g., Delaqua, Hach): prices
Due to their costs and demand for skilled labour, water quality typically > 1000 USD, heavy if including a battery powered incuba-
tests are usually employed at specific times - e.g., to establish an tor
evidence base to persuade local opinion makers before the start of • Disposable plates and trays for quantitative tests: e.g., 3M Petri-
a promotion campaign, at community trainings, or at a limited num- films, Compact Dry plates, IDDEXX Quanty-Tray : cost typically 1-2
ber of households - rather than as a regular activity in all house- USD per test, and may require additional materials that complicate
holds. field testing (filtration unit of 100ml samples, and an incubator if
ambient temperature is not high enough)
• Vials for presence/absence tests: e.g., H2S vials - their cost can be
<1 USD per test
49
Promotion of the SODIS method
ers, handbooks, manuals), paintings (e.g., murals), audio-material For all IEC materials, the following parameters should be defined:
(e.g., radio ads) or video-material (e.g., TV ads). • Type (poster, leaflet, sticker, radio spot, puppet theatre, etc.)
• Purpose, i.e., which behaviour change factor will be addressed (multiple
purposes possible)
A comprehensive IEC strategy defines a series of parameters and
• Target audience
design features for all the materials. Materials used in the training • Main message
of trainers or distributed to promoters for their own reference are • Content
typically more detailed and technical, while materials distributed • Format
to target households or displayed in public places typically concen- • Distribution channel
• Number of copies
trate on simple, clear, factual or emotional messages. Examples
for promotion materials used in SODIS promotion projects are To maximize the effectiveness of IEC materials, the following design fea-
tures should be applied:
available on the SODIS webpage: www.sodis.ch.
• Adapted to the purpose
• Adapted for the target audience (e.g., adults, children, illiterates, deci-
sion makers, etc.)
• Adapted to local contexts (i.e., in terms of language, appearance of peo-
Box 24:: Examples of key messages addressing different risk ple in illustrations, and cultural sensitivities)
factors: • Clear and catchy key message
• Aesthetic and attractive design
• “Diarrhoea is severe, but is a preventable disease!” (risk factor)
• Simple where possible (not too much text), comprehensive where nec-
• “Safe water is good for you!” (attitudinal factor)
essary (e.g., user instructions must be complete)
• “Everyone in the community drinks safe water!” (norm factor)
50
Promotion of the SODIS method
• Make sure that people can easily access detailed information about
3.4.5 Promote an integrated the different technologies after the promotion, both to support their
HWTS approach selection among the different HWTS methods, and to resolve
An integrated HWTS approach enables water users to make in- questions regarding the application of their chosen method. Easy
formed choices among a range of technology options about what access to relevant information can be achieved through training
more effectively addresses the diverse needs, capacities, and pref- and capacity building of local resource persons (health workers and
erences of water users. group leaders), household visits after the initial training, or IEC ma-
terials displayed in the community or distributed to each house-
Therefore, promoting several methods is challenging and may hold.
overwhelm the target water users. The following strategies can be
applied:
51
Appendices
52
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55
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