Scribd Logo
Upload

Welcome to Scribd!

  • 49 views

    Internationalpaperpresentation 170913103517 PDF

    Uploaded by

    Sauvik Ghosh Chowdhury
    E-commerce refers to the buying and selling of goods and services via electronic networks and computers. There are two major categories of e-commerce: business-to-consumer (B2C), where businesses sell directly to individual consumers online, and business-to-business (B2B), where businesses conduct transactions with other businesses electronically. E-commerce provides benefits to both organizations and consumers, such as lower costs, a global reach, and more product options for consumers. Common applications of e-commerce include online shopping, banking, auctions, and business communications tools like email and video conferencing. While e-commerce enables 24/7 access to goods and services, it also poses disadvantages such as an inability to examine

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Internationalpaperpresentation 170913103517 PDF

    Uploaded by

    Sauvik Ghosh Chowdhury
    49 views30 pages
    E-commerce refers to the buying and selling of goods and services via electronic networks and computers. There are two major categories of e-commerce: business-to-consumer (B2C), where businesses sell directly to individual consumers online, and business-to-business (B2B), where businesses conduct transactions with other businesses electronically. E-commerce provides benefits to both organizations and consumers, such as lower costs, a global reach, and more product options for consumers. Common applications of e-commerce include online shopping, banking, auctions, and business communications tools like email and video conferencing. While e-commerce enables 24/7 access to goods and services, it also poses disadvantages such as an inability to examine

    Original Title

    internationalpaperpresentation-170913103517.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    E-commerce refers to the buying and selling of goods and services via electronic networks and computers. There are two major categories of e-commerce: business-to-consumer (B2C), where businesses sell directly to individual consumers online, and business-to-business (B2B), where businesses conduct transactions with other businesses electronically. E-commerce provides benefits to both organizations and consumers, such as lower costs, a global reach, and more product options for consumers. Common applications of e-commerce include online shopping, banking, auctions, and business communications tools like email and video conferencing. While e-commerce enables 24/7 access to goods and services, it also poses disadvantages such as an inability to examine

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    49 views30 pages

    Internationalpaperpresentation 170913103517 PDF

    Uploaded by

    Sauvik Ghosh Chowdhury
    E-commerce refers to the buying and selling of goods and services via electronic networks and computers. There are two major categories of e-commerce: business-to-consumer (B2C), where businesses sell directly to individual consumers online, and business-to-business (B2B), where businesses conduct transactions with other businesses electronically. E-commerce provides benefits to both organizations and consumers, such as lower costs, a global reach, and more product options for consumers. Common applications of e-commerce include online shopping, banking, auctions, and business communications tools like email and video conferencing. While e-commerce enables 24/7 access to goods and services, it also poses disadvantages such as an inability to examine

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 30

    E-COMMERCE

    Definition of E-Commerce

     E-Commerce or Electronic commerce is a process of


    buying, selling, transferring, or exchanging products,
    services, and/or information via electronic networks
    and computers
    E-Commerce Categories

     Two major categories


     Other categories
    Two Major Categories
     Business-to-consumer (B2C) :
    Online transactions are made between
    businesses and individual consumers. E.g.
    Amazon.com, eBay.com.

     Business-to-business (B2B):
    Businesses make online transactions with
    other businesses.
    Other Categories
     Consumer-to-consumer (C2C)
     Mobile commerce (m-commerce)
     E-learning
     E-government
    Benefits of E-Commerce
     Benefits to organizations
     Benefits to consumers
    Benefits to organizations
     Global reach
     Cost reduction
     Supply chain improvements
     Extended hours: 24/7/365
     Customization
     Improved customer relations
    Benefits to consumers
     More products and services
     Cheaper products and services
     Instant delivery
     Information availability
     Participation in auctions
    Business applications

     Email
     Instant messaging
     Online shopping and order tracking
     Online banking
     Shopping cart software
     Teleconferencing
     Electronic tickets
    Online Shopping

     Advantages:
     24-hour access
     Ability to comparison shop
     The in-home privacy
     Variety
    Online Shopping (cont)..

    How do you buy something


    Interesting Facts and Statistics

     Every 1.2 seconds, a Canadian makes a purchase with their PayPal


    account

     Almost 20 per cent of Canadians make three or more online


    purchases per month (comScore 2009).
    ADVANTAGES OF E-
    COMMERCE
     Faster buying/selling procedure, as well as easy
    to find products.
     Buying/selling 24/7.
     More reach to customers, there is no theoretical
    geographic limitations.
     Low operational costs and better quality of
    services.
     No need of physical company set-ups.
     Easy to start and manage a business.
     Customers can easily select products from
    different providers without moving around
    physically.
    DISADVANTAGES OF E-
    COMMERCE
     Unable to examine products personally

     Not everyone is connected to the Internet

     There is the possibility of credit card number theft

     Mechanical failures can cause unpredictable


    effects on the total processes.
    What is Digital Marketing?
     Promoting products and services using digital
    distribution and social media channels to reach
    consumers in a timely ,relevant, personal and
    cost-effective manner.

     leverages traditional marketing areas such as


    direct marketing by providing the same method of
    communicating with an audience but in a digital
    fashion.

     delivered via internet, mobile text messaging ,


    display / banner ads and digital outdoor signage.
    Why Use Digital Marketing?
     Increase website traffic

     Increase brand recognition

     Improve search engine rankling

     Generate leads

     Increase online sales conversions

     Improve internal communications


    Who's Using Digital Marketing?
     Small to medium businesses increasingly
    rely upon online digital marketing techniques
    and distribution channels.

     Digital communications and multimedia


    technologies are significantly changing the
    way SMBs :-

     Communicate with their customers


     Promote products and
     Market services
    The 7 C’s Of Digital Marketing - Convergence
    Web Analytics
    Search Engine Optimization
    Email Marketing
    Affiliate Marketing
    Mobile Marketing
    Online Video Marketing
    Conclusion
     The Internet has lead to the birth and
    evolution E-commerce. E-commerce has now
    become a key component of many
    organizations in the daily running of their
    business.

     As the Internet and in turn E-commerce has


    developed, and continues to evolve and grow,
    it is vital that any organization, in any
    particular industry, must base its strategic
    planning around such a rapidly growing
    medium.
    References (content)
     Web. 10 Apr. 2010.
    www.rogeliodavila.com/tie/TIE%20notas/EC2004_ch01.ppt
     Web. 10 Apr. 2010. http://en.wikipedia.org/wiki/E-commerce
     Web. 10 Apr. 2010. http://wiki.media-
    culture.org.au/index.php/E-commerce_-_Overview_-_E-
    Commerce_Major_Categories
     Web. 10 Apr. 2010.
    http://www.exampleessays.com/viewpaper/19642.html
     Web. 12 Apr. 2010.
    http://www.newswire.ca/en/releases/archive/October2009/3
    0/c4231.html
     Kerin, Roger A., Steven William. Hartley, and William
    Rudelius. "Retailing and Wholesaling." Marketing: the Core.
    Boston, Mass.: McGraw-Hill/Irwin, 2009. 217-19. Print.
    Thank You

    Are there any questions?

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy