Rice Bran Oil Industries
Rice Bran Oil Industries
Rice Bran Oil Industries
By:
Dr. B. V. Mehta
Executive Director
The Solvent Extractors’ Association of India
➢ First Association in Vegetable Oil & Oilseed sector to receive ISO 9001
Certification in India (2004), now upgrade to ISO 9001 : 2015
➢ ITC, Geneva (United Nation) has recognised SEA as the Best &
Successful Model Association
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India – Fastest Growing Economy
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Indian General Economy
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Indian Macro-Economic Overview
4.9
Demand - Supply
and
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Oilseed Sector 2017-18
• Area Under Oilseed Cultivation 25.4 Mn. Ha.
• Average yield * 950 Kg.
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Per Capita (kg) Disappearance of Oils and Fats in
Selected Countries and World
➢ Number shown includes consumption of oils and fats for Bio-energy / Non-edible purpose
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Global Rice Production and Country wise Share
2017-18 2018-19
Country Qty ‘000 MnT Percentage Qty ‘000 MnT Percentage
Qty MnT
300 Year Food Rice Percentage
Grains Mn %
250 MnT
1. Andhra Pradesh
& Telangana
2. Tamil Nadu
3. West Bengal
4. Karnataka
5. Uttar Pradesh
6. Chhattisgarh
7. Orissa
8. Punjab
9. Haryana
10.Maharashtra
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India’s Paddy Production
Qty in MnT Year Qty in MnT
2004-05 125
180 2005-06 137
2006-07 140
160 2007-08 137
140 2008-09 148
2009-10 133
120 2010-11 142
2011-12 149
100
2012-13 155
80 2013-14 159
2014-15 158
60 2015-16 156
40 2016-17 163
2017-18 165
20 2018-19P) 172
0
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India – Rice Bran Oil Potential & Production
2018-19
Summary
Paddy Production 172 MnT
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Leading Rice Bran Oil Brands in India
• Major problem in Rice Bran Oil is the rapid deterioration of Oil quality
– Going forward, large Rice Mills with integrated extractions plants may be the
answer to this challenge
• Another major issue is its relatively high color, especially the red hue
– Over the years Indian consumers have started believing that lower color
indicates better quality of Oil
• It is important for us to educate the consumers about health benefits of Rice Bran
Oil as well as the fact that high color does not necessarily means poor quality
• Awareness of Rice Bran Oil world across will create demand and thereby the
opportunity to exploit the potential & better realization of RBO
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World – Rice Bran Oil Potential & Production
2018-19 (P)
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Major Countries Producing Rice Bran Oil
Thailand 60,000
Vietnam 30,000
Others 50,000
India China Japan Thailand Vietnam Others
Total 1,650,000
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Lessons from Olive Oil Marketing
• World produce about 3 MnT of Olive oil only, however, it fetches over
US$ 3,200 to 3,500 per Ton.
• The number of studies conducted shows that Rice Bran Oil is much
better than Olive oil in number of parameters, but it is fetching very low
price as compared to Olive oil.
• International Olive Council has done wonderful marketing and placed the
Olive oil as most premium and healthy oil.
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Rice Bran Oil - Key Takeaways
• Indonesia and Bangladesh are also sizable producers of Rice. Rice Bran
Oil potential not properly exploited by these countries.
• Indian efforts are relatively better, but still lot needs to be done.
• Important that the world is made aware of the huge potential of untapped
opportunity of 5.8 MnT of RBO, which needs to be fully explored.
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SEA Website on RBO
File : H/Word/Presentations/ICRBO Conference 2019, 26th – 28th June, 2019, Guangzhou, China
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