FAR EASTERN UNIVERSITY DILIMAN

SAMPAGUITA AVENUE, MAPAYAPA VILLAGE, DILIMAN, QUEZON CITY, 1101 METRO

MANILA

Marketing Budget

Emperador Incorporated

Duran, Jastine

Encio, Frederick B.

Fajardo, Ronne Mouren T.

Gilles, Dominic H.

Hermenegildo, Leslie

Mallari, Chelsea Nicole

Mamangun, Zyrene Suzette D.

A Marketing Plan submitted to the faculty of the Senior High School Department
Far Eastern University - Diliman
in Partial Fulfillment of the Requirements
for the course of

Business Finance

December 2019
Marketing Program/Schedule/Action Plan

Action Plan #1: Packaging Enhancement

Objective: To raise the product’s brand awareness and be distinct from other distilled spirits.

Table 5 Breakdown of Action Plan #1

Activity In-Charge Duration Budget

Planning and Marketing 5 days -

conceptualizing Department

Approval of Concept Marketing Manager 1 day -

Consultation with the Marketing Head, 1 day

Finance Department Finance Head

Allowance for Marketing 3 days -

revisions (including Department
concept & budget)
and re-approval

Hiring of design Human Resources, 1 week PHP 50,000.00

artist Marketing

Initial meeting with Marketing Manager 1 day -

design artist
Consultation with Marketing Manager 1 day -
Packaging
Department

Designing (with Design Team 5 weeks -

allowance for
revisions)

Final Evaluation of Marketing 1 day -

Design Department,
Packaging
Department

Approval of the Final Marketing, Top 1 day -

Design of the Management
Enhanced Packaging

Production of Production 7 weeks PHP 150,000.00

Enhanced Packaging

Launch of Enhanced 1 day -

Packaging

Total 15 weeks PHP 200,000.00

Action Plan #2: Brand Ambassador/Ambassadress

Objective: To promote the product and build a strong image that its consumers have an elegant
and sophisticated image.
Table 6 Breakdown of Action Plan #2

Activity In-Charge Duration Budget

Searching for an Top Management, 1 week PHP 20,000.00

ambassador and Marketing Head, and
meeting with the Marketing
chosen ambassador Department

Approval of the Marketing 1 day -

chosen ambassador Department

Planning and Marketing Manager 1 month -

conceptualization on
how the ambassador
should promote the
product

Consultation with Marketing Manager 1 day -

Marketing and Marketing
Department Department

Revisions Marketing Manager 5 days -

Approval of the Top Management, 1 day

activities that the Finance Department,
ambassador should do Marketing
to advertise the Department
product
Meeting with Finance Top management, 1 day -
Department Finance Manager,
Marketing Manager

Approval of budget Finance Department 1 day -

Meeting with the Top management, 1 day PHP 20,000.00

chosen ambassador Marketing Manager

Allowance for Marketing 3 days -

contingency plan Department

Payment of the Finance Officer 1 day PHP 20,000,000.00

ambassador’s talent
fee

Giving the Top management, 1 day -

ambassador direct Marketing
access to the brand Department

Total 7 weeks & 1 day PHP 20,040,000.00

Action Plan #3: Event

Objective: To reach a wide range of target audience

Table 7 Breakdown of Action Plan #3

 Activity In-Charge Duration Budget

Planning, Marketing Manager 5 Days -

Researching, and
Conceptualizing

Meeting with Top Top Management, 1 Day -

Management and Finance Manager,
Finance Manager Marketing Manager

Revision Marketing 1 Day -

Department

Approval Top Management 2 Days -

Consultations with Top management, 1 Day -

Finance Department Finance Manager,
Marketing Manager

Revisions Marketing Manager 3 Days -

Approval Top Management 2 Days -

Search for Sponsor Public Relations 1 Month -

Collaboration Department

Meeting with Event Marketing Manager 1 Day -

Organizer
Revisions Marketing Manager 2 Days -

Approval Marketing Manager, 2 Days -

Top Management

Contract Signing with Event Organizer, 1 Day PHP 2,000,000.00

Event Organizer Marketing Manager

Total 6 weeks and 1 day PHP 2,000,000.00

Action Plan #4: Billboard Acquisition

Objective: To increase awareness of the product and reach a wider range of audience.

Table 8 Breakdown of Action Plan #4

Activity In-charge Duration Budget

Conceptualizing Marketing 1 Week -

Department

Approval Top Management, 1 Day -

Marketing Manager
Consultation with the Marketing Manager 1 Day -
Finance Department

Allowance for Marketing Manager 4 Days -

Revisions and Re-
approval

Initial Negotiation Marketing Manager, 1 Day PHP 375,000.00

with the Billboard Finance Department
Owner

Hiring of Production Human Resources 1 week -

Team Department

Meeting with Marketing Manager 2 Days -

Production Team and Marketing
Department

Allowance for Marketing Manager 4 Days -

Revisions and
Approvals

Finalizing of Ad Marketing Manager 1 Day -

Approval Marketing Manager 1 Day -

Schedule with the Marketing Manager 3 Days -

model
Allowance for Marketing Manager 1 Week -
Contingency Plan

Photoshoot Advertising Team 2 Days -

Editing Advertising Team 1 Week -

Approval Marketing Manager 1 Day -

Final Negotiation Marketing Manager 1 Day PHP 375,000.00

with the Billboard
Owner

Finalizing Marketing Manager 2 Days -

Production and Marketing 2 Weeks PHP 4,000,000.00

Posting of Billboard Department

Total 8 weeks and 5 days PHP 4,750,000.00

1. PHP 500,000/month x 4 months = PHP 2,000,000

Action Plan #5: Online Advertising

Objective: To make people know about the existence of the product through online means and
interact with them.

Table 9 Breakdown of Action Plan #5

Activity In-Charge Duration Budget

Planning and Advertising Agency 1 week -

Conceptualizing & Marketing
Department

Approval of Concept Marketing Manager 1 day -

Hiring of Production Human Resources 1 week -

Team Department

Shooting for Advertising Agency 2 weeks PHP 35,000.00

advertisement & Marketing Team

Editing Advertising Agency 1 week PHP 50,000.00

& Marketing Team

Finalizing and Top Management 2 days -

approval of
advertisement

Upload of Marketing 1 day PHP 366,000.00

advertisement on Department
Facebook
Upload of Marketing 1 day PHP 183,000.00
advertisement on Department
YouTube

Total 4 weeks and 5 days PHP 634,000.00

1. PHP 2,000.00/day x 183 days = PHP 366,000.00

2. PHP 1,000.00/day x 183 days = PHP 183,000.00

Action Plan #6: Increase Distribution Channel

Objective: To increase brand awareness and reach the target market.

Table 10 Breakdown of Action Plan #6

Activity In-Charge Duration Budget

Evaluate end-user Outsource Survey 1 week PHP 312,430.00

Team

Identify potential Outsource Survey 1 week PHP 312,430.00

marketing Team
intermediaries

Narrowing Marketing 3 days -

distribution channels Department
in accordance to the
target market

Developing a Marketing 3 days -

distribution scheme Department

Consultation and Finance Manager, 3 days -

possible revisions Marketing Manager
with Finance
Department

Meeting with Top Top Management, 1 day -

Management to Finance Manager,
discuss the Marketing Manager
distribution scheme

Revisions Marketing Manager 3 days -

Allowance for 5 days -

contingency plan

Approval of the Top Management 1 day -

proposed distribution
plan

Meeting with Logistics Manager, 1 day -

Logistics Department Finance Manager,
to discuss on the new Marketing Manager
strategy
Revisions Marketing Manager 3 days -

Allowance for 5 days -

contingency plan

Approval Top Management 1 day -

Implementation of Marketing 1 month PHP 2,000,000.00

distribution plan Department

Total 10 weeks and 1 day PHP 2,624,860.00

1. PHP 10,000.00 Cost/Year x 150 Locations = PHP 1,500,000.00

2. PHP 5,000.00 Cost/Year x 100 Locations = PHP 500,000.00
3. PHP 1,500,000.00 + PHP 500,000.00 = PHP 2,000,000.00

Breakdown:

Puregold Supermarket, Extra and Puregold Jr, Savemore

Locations Cost Per Year

150 PHP 10,000.00

Total PHP 1,500,000.00

 Small Groceries

Locations Cost Per Year

100 PHP 5,000.00

Total PHP 500,000.00

Marketing Budget

Action Plan Total Cost

AP#1: Packaging Enhancement PHP 200,000.00

AP#2: Brand Ambassador/Ambassadress PHP 20,040,000.00

AP#3: Event PHP 2,000,000.00

AP#4: Billboard Acquisition PHP 4,750,000.00

AP#5: Online Advertising PHP 633,000.00

AP#6: Increase Distribution Channels PHP 2,624,860.00

Total Marketing Budget PHP 30,247,860.00

Reference
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