Chapter 1

Executive Summary

In today’s generation the food production has become more demanding than the

previous years due to over population [Khan, Shamir; Indian Times; June 2015]. As an

entrepreneur we should be a social entrepreneur who takes advantage on the social

economic problems that could be beneficial to both parties, namely, the entrepreneur and

the costumer. We all know that Filipino loves to eat food, whether it is a main dish or a

dessert. So the Steinel& Co. wants to give the Filipino people the chance to taste our

delicacy which is the Nipolites.

Steinel& Co. is a company that sells delicacy and aspires to inspire and to share

happiness to others as stated in the business philosophy of the company. We have

conducted a survey to fully understand the needs and wants of our customers and the

survey shows that there is a need of Graham Balls in Fellowship Baptist College. So

Steinel& Co. will be selling delicious homemade Graham Balls. For the price of ₽ 2.00,

the customers can taste the product of Steinel& Co. which is the Nipolites or popularly

known as Graham Balls.

Since that Steinel& Co.’s members are currently enrolled at Fellowship Baptist

College, the company will sell its products at the grounds of Fellowship Baptist College

Rizal Street Kabankalan City and its customers will be the High School Students of

Fellowship Baptist College.

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 Steinel& Co. is a partnership company and every partner has their own investment

making them part owners of the company. The partners of Steinel& Co. are Aaron

Parcon, SteinelColimbo, Rhoda De Guzman, Christian Mayang and ReynsieTablason.

We, the partners of Steinel& Co. look forward to accommodate our target customers

as much as possible and give them the best of service we can offer. We are also looking

forward for the expansion of the company for us to inspire and share happiness to the

customers. The company is also looking forward for the innovation of the product/s of

Steinel& Co. making it more delicious and more beneficial to the customers.

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 Chapter 2

General Company Description

Mission Statement

“Provide the best sweet delicacies, share happiness, and inspire other people to do

business”

Company Goals and Objectives

 To make our customers happy and satisfied.

 To give the best service that we can offer.

 Help lessen garbage by lessening the use of non-biodegradable materials.

Business Philosophy

“Inspire and share happiness to others”

Company Strengths and Competencies

1. Our product is budget friendly.

2. Our product is safe and free from harm.

3. The taste of our product is superb.

4. Our staffs are friendly and approachable.

5. We smile.

Legal Form of Ownership:

Partnership is a business organization in which two or more individual’s pool

money, skills and other resources and share profit and loss in accordance with terms of

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the partnership agreement.

Steinel& Co. is categorized under partnership, having the total members of 5. The

partners of Steinel& Co. agreed to have an initial investment of ₽ 500.00. Each partner

will give 20% of ₽ 500.00 equivalent to ₽ 100.00 each partner.

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 Chapter 3

Products and Services

Detailed description

“Nipolites is a type of delicacy that is made of crushed Grahams, mixed with full

cream condensed milk. Nipolites took the color from Grahams which is the color of

brown and has the shape of circle. After the shaping process, the Nipolites are rolled in

crushed Grahams to enrich the flavor and add texture.”

Competitive advantage

1. Nipolites is a budget friendly product.

2. Deliciously made for our customers.

3. Taste superb.

4. Easy to handle.

5. Made with love.

Pricing

Steniel& Co.’s philosophy is to share happiness and we, Steinel& Co. are selling

a very budget friendly product that will only cost for Php 2.00.

Computation: (Per batch)

Php 62.00 (Crushed Grahams)

+ Php 28.00 (Condensed Milk)

Php 90.00 Total Expense

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Computing for the Price per unit (Total Expense / Total Production per unit)

Php 90.00 / 94 pieces = Php .95 per unit

Computing for the Mark up (Price/Cost per Unit x 2)

According to www.etrepreneur.com most of the retailers use a 50% mark up,

known in the trade as keystone. In plain language, is doubling your cost to establish the

retail price.

Php .95 x 2 = Php 1.9 should be the selling price. But the Steinel& Co. decided to round

up the selling price to Php 2.00

Sample drawing of the product.

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Sample Photos of the product:

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 Chapter 4

Marketing Plan

Market research

Steinel& Co. have conducted a research for the purpose of getting the opinions

and ideas of our future customers. The findings and the results of this research can help

us, the Steinel& Co. be more effective business men and women. We chose the high

school students of Fellowship Baptist College of Kabankalan to be the sample population

of our study. The total number of the students in the high school is 1238 and according to

the Slovin’sformula , in order for us to calculate for the sample population we should get

the total population divided by one multiplied by the total population multiplied to your

margin of error to the power of two.

Slovin’s Formula 𝑛 = 𝑁/(1 + 𝑁𝑒²) – Formula we used for getting the sample

population.

Calculating for sample population

Given:

N= 1238

e= 5%

𝑛 = 1238/{1 + 1238(. 05)2 }

n= 1238 / {1+ 1238(.0025)}

n= 1238 / (1+3.095)

n= 1238 / 4.095

n= 302.32 or 302 students.

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 According to our survey, 95 % of the high school students which is 286 students

out of 302 students have said that they like to eat Graham Balls and 93 % of the high

school students which is 272 out of 302 have said that Php 2.00 is not that pricey for

them and lastly, 94% of the high school students which is 283 students out of 302

students have said that they prefer chocolate flavor rather that milk and coffee. Based on

our findings, the product of Steinel& Co. is feasible and market ready.

Supply and Demand

According to our survey, 95% of the sample population said yes that they like to

eat Graham Balls. And the remaining 5% said that they do not eat Graham balls. Once

your yes is 50% higher than your no then your product is feasible and market ready. In

the survey that Steinel& Co. conducted, it shows that our product is feasible and market

ready.

Products

Nipolites is the best delicacy you’ll ever have in your entire life. The features of

Nipolites are, first, it is made from the best Graham cracker that produces the sweet taste

of the Nipolites. Secondly, the Nipolitres uses a quality condensed milk that captures the

taste bud of the people. And lastly, after shaping the Nipolites, it is rolled in the finest

quality crushed Grahams. One of the benefits of the Nipolites is that because of its small

shape, it only contains a little amount of sugar.

Competition

Steinel& Co. stands out among the rest companies because of its products and

quality service. Only one competitor exist which is Stacynet’s Munchkins. Though

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Stacynet’s Munchkins is much cheaper than Steinel& Co. we can assure you that our

product is a quality product. Steinel& Co. cares more about quality rather than quantity.

Steinel& Co. uses the best product in the market and that’s why we are pricey than

Staceynet’s Munchkins. The main product of Steinel& Co. which is the Nipolites is a

budget friendly and a delicious delicacy that will leave our customers wanting more.

Strategy

 Promotion- Steinel& Co. will promote their products using their speaking talents

enabling them to conserve resources.

 Promotion Budget- Since the Steinel& Co. will be using the most eco-friendly

promotional technique which is their speaking talents, they won’t be needing

promotional budget.

 Pricing- Steniel& Co.’s philosophy is to share happiness and we, Steinel& Co. are

selling a very budget friendly product that will only cost for Php 2.00.

Computation: (Per batch)

Php 62.00 (Crushed Grahams)

+ Php 28.00 (Condensed Milk)

Php 90.00 Total Expense

Computing for the Price per unit (Total Expense / Total Production per unit)

Php 90.00 / 94 pieces = Php .95 per unit

Computing for the Mark up (Price/Cost per Unit x 2)

11
 According to www.etrepreneur.com most of the retailers use a 50% mark up,

known in the trade as keystone. In plain language, is doubling your cost to establish the

retail price.

Php .95 x 2 = Php 1.9 should be the selling price. But the Steinel& Co. decided to round

up the selling price to Php 2.00

 Proposed location- the investors odSteinel& Co. is located at the grounds of

Fellowship Baptist College, Rizal Street, Brgy. 9, Kabankalan City and thus

decided to make Fellowship Baptist College (FBC) their main location for their

business.

 Distribution channel- the products of Steinel& Co. will be distributed through

personal delivery of the investors themselves.

Sales Forecast

Given:

1,238- Total population of high school students of Fellowship Baptist College

95% of the sample population said yes that they like to eat Graham Balls

50% is the confidence level of the survey

18% market shares

Frequency – the number of how many times we sold the product which is 20 times

per month.

Selling price- Php 2.00

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 1238

x 0.475 (the number of percentage who said yes that they like to eat Graham Balls x

confidence level)

588 (the number of units we’re going to sell per day)

x .18 (Market Shares)

105

x 20 (frequency)

2,116.8

x P 2.00

P 4,233.6

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 Chapter 5

Operational Plan

Production

The process of making the Nipolites is very easy.

Here are the Ingredients:

1. 1 Cup crushed Grahams.

2. ½ Cup condensed milk.

Steps in making the Nipolites:

1. Prepare the ingredients.

2. Pour the 1 cup crushed Grahams on the mixing bowl.

3. Pour the ½ cup condensed milk.

4. Mix it thoroughly until all the Grahams is in one piece.

5. Form any shape out of it but we prefer circle.

6. After shaping the Nipolites, roll it in the crushed Grahams.

Every 1 cup of crushed Grahams and ½ cup of condensed milk, you can produce 94

pieces with the right measurement.

Steinel& Co. decided to produce 105 pieces per day so that we can cater a lot more.

Location

For the rest of the operation, Steinel& Co. will use 5x5 meters kitchen to produce

product. The proposed building is not made of light materials and installation of power

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supply and water supply that is substantial. We use bowl, measuring cup, mixer, and the

finished product will be put into a container pack by hundreds.

Business permit will be secured from the Barangay to the City. If business will be

undertaken inside the campus permission will be secured from the higher authorities of

the school.

Personnel

Graham Ball Maker- the one who will provide the Nipolites to the seller.

Qualification of employee- the employee must have the idea on how the product

created and also they must have the skill of creativeness on how he/she will enhance the

product. The job requires patience and persistence to accomplish the work. The other

Graham Ball maker is scheduled every Sunday, Monday and Wednesday while the other

one is scheduled every Tuesday and Thursday. That’s why the company needs two [2]

Graham Ball maker.

Seller- the one who sells the product.

Qualification of employee- the employee must have a pleasing personality and

he/she can communicate both oral and written. The other seller is scheduled every

Monday and Wednesday while the other is scheduled every Sunday, Tuesday and

Thursday and that’s why the company needs two [2] seller.

Business Manager- the one who collects and counts the money of the company.

He is also responsible for financial budget.

Qualification of employee- he must a trust worthy and honest in terms of keeping

the company’s money and he must keep, clean, complete, and accurate records of the

company. He must post a treasure’s bund. The company only needs 1 business manager.

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 Steinel& Co. decided to put up into classified ads the desired employee in the

company and select the most qualified applicant. Likewise we can find employees in

schools or conduct a job fair. All employees must undergo OJT and training on their

specific fields that are related in our business.

Inventory

The following are the inventory of Steinel& Co.

Raw Materials Tools

4 pcs Crushed Grahams Measuring Cup

2 pcs Condensed Milk Canister

Suppliers

Steinel& Co. decided to choose Charose as their main supplier located at

Kabankaln Public Market, Barangay 3 because Charose is one of the establishments that

offers a budget friendly goods and trusted goods because they have licenses that proves

that they are legally capable of producing such quality goods. Charose also offers cheap

and affordable products that are market qualified and so that’s why we chose Charose.

Credit policies

The Company has decided to give customers the ability to purchase the product

in credit. The credit policy states that:

1. Maximum allowable credit line on costumer is Php 50.00

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 In the event that the costumers purchases on credit above the amount

credit limit (Php 50.00) the costumer will pay the exist amount on cash

basis.

 In the event that costumers failed to pay his/her due on the date stipulated

(1 day) he/she is given another day to settle his/her account (Grace period)

but if he/she failed to pay after the grace period he/she must be given an

interest of 5%

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 CHAPTER 6

Management Organization

Organizational Chart

Job description and Qualification of Employees

Job Description: Graham Ball Maker

Qualification: He/she must be above 16 years old and a finisher of Junior High School.

The employee must be an agent of cleanliness because he is in charge of producing the

product. The job requires patience and persistence to accomplish the daily quota. Any

experience when it comes to making delicacy is highly recommended.

Job Description: Business Manager

Qualification: He/she must be above 16 years old and a finisher of Junior High School.

He must be good at managing the business. He will also be in charge in safe keeping the

money and budgeting. Any experience when it comes to business management is highly

recommended.

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Job Description: Seller

Qualification: He/she must be above 16 years old and a finisher of Junior High School.

He/she must have a pleasing personality or public relations so that customers will be

happy. The job requires a smiling face and persistence for him to accomplish his daily

quota. Any experience when it comes to marketing/selling is highly recommended.

List of professional advisory

1. Sammie R. Parreño, CPA- He is the one in charge for the legal matters of

Steinel& Co. He graduated as Cumlaude at Binalbagan Catholic College. He

worked at Singapore for 6 years, handling 6 big companies. He is presently

working as BSA Instructor at Fellowship Baptist College, Rizal, Street,

Kabankalan City.

2. Cherry Mae Dela Vida, CPA- She is our financial advisor. She graduated as

Cumlaude at Fellowship Baptist College. She is presently working as BSA

Instructor at the Institution of Fellowship Baptist College.

3. Jay Sasuman – He is our marketing advisor. He graduated atSiliman University.

He worked at Du Ek Sam, Inc. as manager for 11 years. He is presently working

as BSA Instructor at Fellowship Baptist College.

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 CHAPTER 7

Startup expense and Capitalization

Sources of Finances

Rhoda De Guzman (partner) invested ₽ 2,500.00

Aaron RowenParcon (partner) invested ₽ 2,500.00

ReynsieTablason (partner) invested ₽ 2,500.00

Steinel Grin Colimbo (partner) invested ₽ 2,500.00

Christian Mayang (partner) invested ₽ 2,500.00

Total Capital ₽ 12,500.00

Pre-operating Expense

Mayors permit (assumed) ₽ 5,000.00

DTI/BIR registration (assumed) ₽5,000.00

Initial supplies ₽ 80.00

Initial Ingredients ₽364.00

Total Expense ₽10,444.00

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 Table of Contents

I. Executive Summary ………………………………………… 1

II. General Company Description ………………….………………... 3

 Mission statement …………………………….…………... 3

 Company Goals and Objective …………….…………...………… 3

 Business Philosophy ……………………………….………... 3

 Company Strength and Core Competencies ……,………….…… 3

 Legal Form of Ownership …………………………….…………... 3

III. Products and Services ………………………………………… 5

 Detailed description …………………………………..…… 5

 Competitive Advantage ………………………..………….…… 5

 Pricing ………………………….…….……..... 5

 Drawings ……………………….……....….…….. 6

 Photos …………………………………..…….. 7

 Brochures ………………………………...….…… 8

IV. Marketing Plan ………………………………...….…… 9

 Market Research ………………………………...….…… 9

 Supply and Demand ………………………………………… 10

 Products ………………………………………… 10

 Competition ……………………………………….... 10

 Strategy ………………………………………… 11

 Sales Forecast ………………………………………… 12

 Production ………………………………………… 14

 Location ………………………………………… 14

 Personnel ………………………………………… 15

 Inventory ………………………………………… 16

 Suppliers ………………………………………… 16

 Credit Policies ………………………………………… 16

VI. Management and Organization …………………………………… 18

 Organizational Chart …………………………………… 18

 Job Description …………………………………… 18

 List of professional advisory……………………………………… 19

VII. Startup Expenses and Capitalization ………………………………… 20

 Sources of Finances ………………………………………… 20

 Pre Operating Cost …………………………….…………....20

VIII. Financial Plan ………………………………………… 21

IX The Appendices ……………………………………………22

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